The key to building a successful creator program starts with finding the perfect creators.
However, 48% of brands say finding creators is their biggest challenge with influencer marketing.
One of the biggest reasons? Well, there are millions and millions of content creators in the world…so honing in on the right ones takes time. Our latest updates to our Instagram Creator Search are here to solve that.
Introducing 12 new filters for Instagram search tool
GRIN’s Instagram Creator Search allows brands to easily search and filter through millions of creators. To help you filter out the noise and pinpoint your ideal creators even faster, we’ve introduced not one, not two, but TWELVE new Search filters.
Creator Filters
Creator filters allow you to find creators that precisely match your campaign needs. From gender to language and previous brand sponsors, finding your ideal fit has never been easier.
- Creator Gender: Filter by Male, Female, Gender Neutral, or Any to find creators for your upcoming campaigns.
- Creator’s Language: Looking for creators who speak Portuguese? Or perhaps Mandarin? Simply select your desired language from the dropdown to discover creators who can talk the talk!
- Creator’s Hashtags: Need a Creator who is #justmarried? Wanting to partner with a #foodie? Filter your search by relevant hashtags to find creators who’ve used them.
- Creator’s Mentions: Find Creators who have @mentioned creators or brands — even your own!
- Creator’s Brand Affinity: Discover creators with a natural affinity for the brand you select from the dropdown based on an intricate analysis of their captions, @mentions, #hashtags, location, and more.
- Most Recent Post: Filter by “posted within the last month” to find active & engaged creators.
- Has Sponsored Posts: Check this box to surface creators who have at least one sponsored post.
- Previous Brand Sponsors: Select relevant brands from the dropdown list to find creators who have previously worked with complimentary brands.
- Bio Phrase: Search by phrase or even by emoji to find creators using them in their bio ????????????????
Audience Filters
Audience filters allow you to find creators with a follower base that matches your brand’s target audience demographics, such as their location or interests.
- Audience City & Country: Want to target people in a certain country or city? You can now discover creators with audiences based in specific locations for even more efficient targeting.
- Audience Brand Affinity: Uncover creators whose audience has a natural affinity for the brand you select from the dropdown based on an intricate analysis of their interests, captions, @mentions, #hashtags, location, and more.
- Audience Interests: Find creators whose audiences’ interests are aligned with your brand. From fashion to photography, coffee to music, and everything in between—simply select what matters most.
Plus, don’t forget our recently released Lookalike Filters.
GRIN’s Creator Lookalikes and Audience Lookalikes filters for Instagram enable users to easily identify creator prospects with traits similar to their top performers. This allows brands to scale their roster with creators who match a proven formula for success.
- Creator Lookalikes: Search for creators with a similar content style and interests.
- Audience Lookalikes: Search for creators with similar audience demographics, behaviors, and interests.
See how many creators match your criteria.
To help refine your searches and know exactly how many creators meet your requirements, GRIN will now display the total number of Instagram creators returned once filters are applied.
Enjoy search made smarter.
Looking for a male content creator in Cleveland with 20,000 Instagram followers who has previously worked with @Footlocker, posted within the last month, and uses the hashtag #streetstyle? No problem. GRIN’s new search filters have you covered.
ALT: So, whether you are looking for a nano or micro creator with a small but engaged following or a macro creator verging on the edge of celebrity, GRIN has you covered.
