2023 Influencer Marketing Predictions

Dec 14 2022, 10:00am PT / 1:00pm ET
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Katya Allison

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Rachel Davidson

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Sarah Crow

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Caroline Stern

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Rebecca Beach

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Kristen Gioscia

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A BRANDS WORKING REMOTE TALKING INFLUENCERS LIVE EVENT PRESENTED BY

GRIN logo
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Main Discussions

In our live conversation, we aim to explore:

  • How niche audiences can drive gifting campaigns  
  • The shift of social platforms to include live shopping 
  • Why authenticity is essential for partnerships 
  • How the rise of UGC creators could impact a brands marketing strategy 
  • Key success metrics to consider with creators

Hosted by

Katya Allison

Director of Marketing Content at GRIN

Cancel culture, UGC creators, and Gen Z were some of influencer marketing’s hot topics in 2022, but what does this mean for 2023? GRIN’s Influencer Strategists, who have combined 25+ years of experience in developing and executing influencer marketing programs, will share their key learnings from this year and 2023 influencer marketing predictions. We will dive into how brands need to adjust their marketing strategy, where the creator economy could be shifting, and the future of influencer marketing with the transition into web3.
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