{"id":10013,"date":"2021-09-22T08:00:00","date_gmt":"2021-09-22T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=10013"},"modified":"2025-10-03T14:41:29","modified_gmt":"2025-10-03T21:41:29","slug":"influencer-marketing-during-covid-19","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-marketing-during-covid-19\/","title":{"rendered":"Why Influencer Marketing Is Essential During a Pandemic"},"content":{"rendered":"\n\n\n<p><\/p>\n\n\n\n<p>Many shoppers are still experiencing concern and uncertainty due to the lingering global effects of COVID-19. But with the rise of new social channels and more creator content, brands are leveraging <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing<\/a> during a pandemic to connect with audiences in more meaningful ways and bypass the negativity brought on by COVID-19.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why COVID-19 isn\u2019t over yet<\/h2>\n\n\n\n<p>Many were hopeful after vaccine distribution, and initially, most first-world nations experienced the start of a return to normalcy. But as vaccination efforts stalled, new variants emerged with a more contagious wave of COVID-19.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/statistic_id1103046_new-cases-of-covid-19-worldwide-from-january-23-2020-to-september-19-2021-by-day.webp\" alt=\"Graph of number of new cases of coronavirus worldwide rising in waves from January 23, 2020 to September 19, 2021 by day\" class=\"wp-image-17052\"\/><figcaption class=\"wp-element-caption\"><em>Image<\/em> <em>via<\/em> <em><a href=\"https:\/\/www.statista.com\/statistics\/1103046\/new-coronavirus-covid19-cases-number-worldwide-by-day\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_e8fdfd-e6 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_64e1b8-46\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Number of new cases of coronavirus (COVID-19) worldwide from January 23, 2020 to August 14, 2022, by day<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>1\/23\/20<\/td><td>100<\/td><\/tr><tr><td>1\/24\/20<\/td><td>287<\/td><\/tr><tr><td>1\/25\/20<\/td><td>493<\/td><\/tr><tr><td>1\/26\/20<\/td><td>683<\/td><\/tr><tr><td>1\/27\/20<\/td><td>809<\/td><\/tr><tr><td>1\/28\/20<\/td><td>2,651<\/td><\/tr><tr><td>1\/29\/20<\/td><td>589<\/td><\/tr><tr><td>1\/30\/20<\/td><td>2,068<\/td><\/tr><tr><td>1\/31\/20<\/td><td>1,690<\/td><\/tr><tr><td>2\/1\/20<\/td><td>2,111<\/td><\/tr><tr><td>2\/2\/20<\/td><td>4,749<\/td><\/tr><tr><td>2\/3\/20<\/td><td>3,100<\/td><\/tr><tr><td>2\/4\/20<\/td><td>4,012<\/td><\/tr><tr><td>2\/5\/20<\/td><td>3,745<\/td><\/tr><tr><td>2\/6\/20<\/td><td>3,162<\/td><\/tr><tr><td>2\/7\/20<\/td><td>3,594<\/td><\/tr><tr><td>2\/8\/20<\/td><td>2,731<\/td><\/tr><tr><td>2\/9\/20<\/td><td>3,031<\/td><\/tr><tr><td>2\/10\/20<\/td><td>2,609<\/td><\/tr><tr><td>2\/11\/20<\/td><td>2,043<\/td><\/tr><tr><td>2\/12\/20<\/td><td>418<\/td><\/tr><tr><td>2\/13\/20<\/td><td>15,152<\/td><\/tr><tr><td>2\/14\/20<\/td><td>6,528<\/td><\/tr><tr><td>2\/15\/20<\/td><td>2,143<\/td><\/tr><tr><td>2\/16\/20<\/td><td>2,183<\/td><\/tr><tr><td>2\/17\/20<\/td><td>2,035<\/td><\/tr><tr><td>2\/18\/20<\/td><td>1,882<\/td><\/tr><tr><td>2\/19\/20<\/td><td>500<\/td><\/tr><tr><td>2\/20\/20<\/td><td>561<\/td><\/tr><tr><td>2\/21\/20<\/td><td>630<\/td><\/tr><tr><td>2\/22\/20<\/td><td>1,762<\/td><\/tr><tr><td>2\/23\/20<\/td><td>382<\/td><\/tr><tr><td>2\/24\/20<\/td><td>568<\/td><\/tr><tr><td>2\/25\/20<\/td><td>854<\/td><\/tr><tr><td>2\/26\/20<\/td><td>973<\/td><\/tr><tr><td>2\/27\/20<\/td><td>1,344<\/td><\/tr><tr><td>2\/28\/20<\/td><td>1,424<\/td><\/tr><tr><td>2\/29\/20<\/td><td>1,871<\/td><\/tr><tr><td>3\/1\/20<\/td><td>2,379<\/td><\/tr><tr><td>3\/2\/20<\/td><td>1,980<\/td><\/tr><tr><td>3\/3\/20<\/td><td>2,612<\/td><\/tr><tr><td>3\/4\/20<\/td><td>2,322<\/td><\/tr><tr><td>3\/5\/20<\/td><td>2,711<\/td><\/tr><tr><td>3\/6\/20<\/td><td>3,930<\/td><\/tr><tr><td>3\/7\/20<\/td><td>4,131<\/td><\/tr><tr><td>3\/8\/20<\/td><td>3,854<\/td><\/tr><tr><td>3\/9\/20<\/td><td>4,323<\/td><\/tr><tr><td>3\/10\/20<\/td><td>4,786<\/td><\/tr><tr><td>3\/11\/20<\/td><td>7,504<\/td><\/tr><tr><td>3\/12\/20<\/td><td>6,756<\/td><\/tr><tr><td>3\/13\/20<\/td><td>13,194<\/td><\/tr><tr><td>3\/14\/20<\/td><td>10,888<\/td><\/tr><tr><td>3\/15\/20<\/td><td>11,233<\/td><\/tr><tr><td>3\/16\/20<\/td><td>14,567<\/td><\/tr><tr><td>3\/17\/20<\/td><td>15,174<\/td><\/tr><tr><td>3\/18\/20<\/td><td>17,560<\/td><\/tr><tr><td>3\/19\/20<\/td><td>27,087<\/td><\/tr><tr><td>3\/20\/20<\/td><td>29,532<\/td><\/tr><tr><td>3\/21\/20<\/td><td>32,433<\/td><\/tr><tr><td>3\/22\/20<\/td><td>34,213<\/td><\/tr><tr><td>3\/23\/20<\/td><td>42,555<\/td><\/tr><tr><td>3\/24\/20<\/td><td>41,900<\/td><\/tr><tr><td>3\/25\/20<\/td><td>51,479<\/td><\/tr><tr><td>3\/26\/20<\/td><td>60,815<\/td><\/tr><tr><td>3\/27\/20<\/td><td>63,930<\/td><\/tr><tr><td>3\/28\/20<\/td><td>69,582<\/td><\/tr><tr><td>3\/29\/20<\/td><td>56,516<\/td><\/tr><tr><td>3\/30\/20<\/td><td>65,011<\/td><\/tr><tr><td>3\/31\/20<\/td><td>78,442<\/td><\/tr><tr><td>4\/1\/20<\/td><td>81,713<\/td><\/tr><tr><td>4\/2\/20<\/td><td>82,445<\/td><\/tr><tr><td>4\/3\/20<\/td><td>84,169<\/td><\/tr><tr><td>4\/4\/20<\/td><td>77,336<\/td><\/tr><tr><td>4\/5\/20<\/td><td>72,179<\/td><\/tr><tr><td>4\/6\/20<\/td><td>74,517<\/td><\/tr><tr><td>4\/7\/20<\/td><td>72,322<\/td><\/tr><tr><td>4\/8\/20<\/td><td>81,996<\/td><\/tr><tr><td>4\/9\/20<\/td><td>86,772<\/td><\/tr><tr><td>4\/10\/20<\/td><td>86,525<\/td><\/tr><tr><td>4\/11\/20<\/td><td>75,455<\/td><\/tr><tr><td>4\/12\/20<\/td><td>119,052<\/td><\/tr><tr><td>4\/13\/20<\/td><td>71,736<\/td><\/tr><tr><td>4\/14\/20<\/td><td>84,449<\/td><\/tr><tr><td>4\/15\/20<\/td><td>77,791<\/td><\/tr><tr><td>4\/16\/20<\/td><td>94,424<\/td><\/tr><tr><td>4\/17\/20<\/td><td>87,831<\/td><\/tr><tr><td>4\/18\/20<\/td><td>78,233<\/td><\/tr><tr><td>4\/19\/20<\/td><td>76,713<\/td><\/tr><tr><td>4\/20\/20<\/td><td>75,923<\/td><\/tr><tr><td>4\/21\/20<\/td><td>76,215<\/td><\/tr><tr><td>4\/22\/20<\/td><td>81,952<\/td><\/tr><tr><td>4\/23\/20<\/td><td>84,313<\/td><\/tr><tr><td>4\/24\/20<\/td><td>94,072<\/td><\/tr><tr><td>4\/25\/20<\/td><td>83,493<\/td><\/tr><tr><td>4\/26\/20<\/td><td>70,870<\/td><\/tr><tr><td>4\/27\/20<\/td><td>70,942<\/td><\/tr><tr><td>4\/28\/20<\/td><td>75,801<\/td><\/tr><tr><td>4\/29\/20<\/td><td>78,825<\/td><\/tr><tr><td>4\/30\/20<\/td><td>83,851<\/td><\/tr><tr><td>5\/1\/20<\/td><td>89,020<\/td><\/tr><tr><td>5\/2\/20<\/td><td>78,545<\/td><\/tr><tr><td>5\/3\/20<\/td><td>74,201<\/td><\/tr><tr><td>5\/4\/20<\/td><td>77,394<\/td><\/tr><tr><td>5\/5\/20<\/td><td>79,624<\/td><\/tr><tr><td>5\/6\/20<\/td><td>90,534<\/td><\/tr><tr><td>5\/7\/20<\/td><td>90,251<\/td><\/tr><tr><td>5\/8\/20<\/td><td>91,939<\/td><\/tr><tr><td>5\/9\/20<\/td><td>84,550<\/td><\/tr><tr><td>5\/10\/20<\/td><td>75,267<\/td><\/tr><tr><td>5\/11\/20<\/td><td>76,053<\/td><\/tr><tr><td>5\/12\/20<\/td><td>85,302<\/td><\/tr><tr><td>5\/13\/20<\/td><td>84,363<\/td><\/tr><tr><td>5\/14\/20<\/td><td>95,656<\/td><\/tr><tr><td>5\/15\/20<\/td><td>96,355<\/td><\/tr><tr><td>5\/16\/20<\/td><td>94,072<\/td><\/tr><tr><td>5\/17\/20<\/td><td>78,449<\/td><\/tr><tr><td>5\/18\/20<\/td><td>89,057<\/td><\/tr><tr><td>5\/19\/20<\/td><td>95,772<\/td><\/tr><tr><td>5\/20\/20<\/td><td>105,412<\/td><\/tr><tr><td>5\/21\/20<\/td><td>106,118<\/td><\/tr><tr><td>5\/22\/20<\/td><td>107,249<\/td><\/tr><tr><td>5\/23\/20<\/td><td>104,411<\/td><\/tr><tr><td>5\/24\/20<\/td><td>93,708<\/td><\/tr><tr><td>5\/25\/20<\/td><td>88,503<\/td><\/tr><tr><td>5\/26\/20<\/td><td>92,391<\/td><\/tr><tr><td>5\/27\/20<\/td><td>102,516<\/td><\/tr><tr><td>5\/28\/20<\/td><td>120,130<\/td><\/tr><tr><td>5\/29\/20<\/td><td>121,779<\/td><\/tr><tr><td>5\/30\/20<\/td><td>135,410<\/td><\/tr><tr><td>5\/31\/20<\/td><td>103,016<\/td><\/tr><tr><td>6\/1\/20<\/td><td>100,271<\/td><\/tr><tr><td>6\/2\/20<\/td><td>123,422<\/td><\/tr><tr><td>6\/3\/20<\/td><td>114,549<\/td><\/tr><tr><td>6\/4\/20<\/td><td>138,453<\/td><\/tr><tr><td>6\/5\/20<\/td><td>133,664<\/td><\/tr><tr><td>6\/6\/20<\/td><td>129,448<\/td><\/tr><tr><td>6\/7\/20<\/td><td>111,028<\/td><\/tr><tr><td>6\/8\/20<\/td><td>103,037<\/td><\/tr><tr><td>6\/9\/20<\/td><td>125,987<\/td><\/tr><tr><td>6\/10\/20<\/td><td>137,136<\/td><\/tr><tr><td>6\/11\/20<\/td><td>136,160<\/td><\/tr><tr><td>6\/12\/20<\/td><td>127,492<\/td><\/tr><tr><td>6\/13\/20<\/td><td>133,938<\/td><\/tr><tr><td>6\/14\/20<\/td><td>131,894<\/td><\/tr><tr><td>6\/15\/20<\/td><td>124,832<\/td><\/tr><tr><td>6\/16\/20<\/td><td>143,816<\/td><\/tr><tr><td>6\/17\/20<\/td><td>143,173<\/td><\/tr><tr><td>6\/18\/20<\/td><td>143,132<\/td><\/tr><tr><td>6\/19\/20<\/td><td>181,208<\/td><\/tr><tr><td>6\/20\/20<\/td><td>185,834<\/td><\/tr><tr><td>6\/21\/20<\/td><td>112,819<\/td><\/tr><tr><td>6\/22\/20<\/td><td>142,154<\/td><\/tr><tr><td>6\/23\/20<\/td><td>168,024<\/td><\/tr><tr><td>6\/24\/20<\/td><td>171,421<\/td><\/tr><tr><td>6\/25\/20<\/td><td>179,465<\/td><\/tr><tr><td>6\/26\/20<\/td><td>192,471<\/td><\/tr><tr><td>6\/27\/20<\/td><td>176,359<\/td><\/tr><tr><td>6\/28\/20<\/td><td>168,879<\/td><\/tr><tr><td>6\/29\/20<\/td><td>152,469<\/td><\/tr><tr><td>6\/30\/20<\/td><td>183,540<\/td><\/tr><tr><td>7\/1\/20<\/td><td>214,933<\/td><\/tr><tr><td>7\/2\/20<\/td><td>204,868<\/td><\/tr><tr><td>7\/3\/20<\/td><td>202,525<\/td><\/tr><tr><td>7\/4\/20<\/td><td>189,668<\/td><\/tr><tr><td>7\/5\/20<\/td><td>186,061<\/td><\/tr><tr><td>7\/6\/20<\/td><td>167,778<\/td><\/tr><tr><td>7\/7\/20<\/td><td>209,439<\/td><\/tr><tr><td>7\/8\/20<\/td><td>215,084<\/td><\/tr><tr><td>7\/9\/20<\/td><td>224,437<\/td><\/tr><tr><td>7\/10\/20<\/td><td>233,248<\/td><\/tr><tr><td>7\/11\/20<\/td><td>212,885<\/td><\/tr><tr><td>7\/12\/20<\/td><td>192,884<\/td><\/tr><tr><td>7\/13\/20<\/td><td>194,277<\/td><\/tr><tr><td>7\/14\/20<\/td><td>220,989<\/td><\/tr><tr><td>7\/15\/20<\/td><td>229,616<\/td><\/tr><tr><td>7\/16\/20<\/td><td>245,007<\/td><\/tr><tr><td>7\/17\/20<\/td><td>237,374<\/td><\/tr><tr><td>7\/18\/20<\/td><td>235,324<\/td><\/tr><tr><td>7\/19\/20<\/td><td>211,826<\/td><\/tr><tr><td>7\/20\/20<\/td><td>207,969<\/td><\/tr><tr><td>7\/21\/20<\/td><td>243,066<\/td><\/tr><tr><td>7\/22\/20<\/td><td>275,474<\/td><\/tr><tr><td>7\/23\/20<\/td><td>279,793<\/td><\/tr><tr><td>7\/24\/20<\/td><td>283,789<\/td><\/tr><tr><td>7\/25\/20<\/td><td>249,990<\/td><\/tr><tr><td>7\/26\/20<\/td><td>212,029<\/td><\/tr><tr><td>7\/27\/20<\/td><td>234,161<\/td><\/tr><tr><td>7\/28\/20<\/td><td>264,146<\/td><\/tr><tr><td>7\/29\/20<\/td><td>270,359<\/td><\/tr><tr><td>7\/30\/20<\/td><td>281,833<\/td><\/tr><tr><td>7\/31\/20<\/td><td>287,791<\/td><\/tr><tr><td>8\/1\/20<\/td><td>246,434<\/td><\/tr><tr><td>8\/2\/20<\/td><td>230,856<\/td><\/tr><tr><td>8\/3\/20<\/td><td>205,893<\/td><\/tr><tr><td>8\/4\/20<\/td><td>265,317<\/td><\/tr><tr><td>8\/5\/20<\/td><td>275,399<\/td><\/tr><tr><td>8\/6\/20<\/td><td>286,860<\/td><\/tr><tr><td>8\/7\/20<\/td><td>282,621<\/td><\/tr><tr><td>8\/8\/20<\/td><td>265,340<\/td><\/tr><tr><td>8\/9\/20<\/td><td>233,064<\/td><\/tr><tr><td>8\/10\/20<\/td><td>233,207<\/td><\/tr><tr><td>8\/11\/20<\/td><td>265,614<\/td><\/tr><tr><td>8\/12\/20<\/td><td>275,107<\/td><\/tr><tr><td>8\/13\/20<\/td><td>290,327<\/td><\/tr><tr><td>8\/14\/20<\/td><td>307,130<\/td><\/tr><tr><td>8\/15\/20<\/td><td>249,103<\/td><\/tr><tr><td>8\/16\/20<\/td><td>210,202<\/td><\/tr><tr><td>8\/17\/20<\/td><td>212,720<\/td><\/tr><tr><td>8\/18\/20<\/td><td>259,311<\/td><\/tr><tr><td>8\/19\/20<\/td><td>277,460<\/td><\/tr><tr><td>8\/20\/20<\/td><td>271,487<\/td><\/tr><tr><td>8\/21\/20<\/td><td>261,648<\/td><\/tr><tr><td>8\/22\/20<\/td><td>263,950<\/td><\/tr><tr><td>8\/23\/20<\/td><td>202,774<\/td><\/tr><tr><td>8\/24\/20<\/td><td>228,040<\/td><\/tr><tr><td>8\/25\/20<\/td><td>245,333<\/td><\/tr><tr><td>8\/26\/20<\/td><td>281,577<\/td><\/tr><tr><td>8\/27\/20<\/td><td>287,350<\/td><\/tr><tr><td>8\/28\/20<\/td><td>285,439<\/td><\/tr><tr><td>8\/29\/20<\/td><td>260,770<\/td><\/tr><tr><td>8\/30\/20<\/td><td>219,707<\/td><\/tr><tr><td>8\/31\/20<\/td><td>264,145<\/td><\/tr><tr><td>9\/1\/20<\/td><td>266,898<\/td><\/tr><tr><td>9\/2\/20<\/td><td>281,746<\/td><\/tr><tr><td>9\/3\/20<\/td><td>285,379<\/td><\/tr><tr><td>9\/4\/20<\/td><td>301,431<\/td><\/tr><tr><td>9\/5\/20<\/td><td>274,100<\/td><\/tr><tr><td>9\/6\/20<\/td><td>229,033<\/td><\/tr><tr><td>9\/7\/20<\/td><td>225,099<\/td><\/tr><tr><td>9\/8\/20<\/td><td>246,156<\/td><\/tr><tr><td>9\/9\/20<\/td><td>285,105<\/td><\/tr><tr><td>9\/10\/20<\/td><td>304,211<\/td><\/tr><tr><td>9\/11\/20<\/td><td>316,183<\/td><\/tr><tr><td>9\/12\/20<\/td><td>288,692<\/td><\/tr><tr><td>9\/13\/20<\/td><td>248,809<\/td><\/tr><tr><td>9\/14\/20<\/td><td>266,807<\/td><\/tr><tr><td>9\/15\/20<\/td><td>280,306<\/td><\/tr><tr><td>9\/16\/20<\/td><td>304,888<\/td><\/tr><tr><td>9\/17\/20<\/td><td>315,456<\/td><\/tr><tr><td>9\/18\/20<\/td><td>326,608<\/td><\/tr><tr><td>9\/19\/20<\/td><td>293,244<\/td><\/tr><tr><td>9\/20\/20<\/td><td>255,138<\/td><\/tr><tr><td>9\/21\/20<\/td><td>259,691<\/td><\/tr><tr><td>9\/22\/20<\/td><td>284,283<\/td><\/tr><tr><td>9\/23\/20<\/td><td>311,551<\/td><\/tr><tr><td>9\/24\/20<\/td><td>320,859<\/td><\/tr><tr><td>9\/25\/20<\/td><td>330,128<\/td><\/tr><tr><td>9\/26\/20<\/td><td>285,763<\/td><\/tr><tr><td>9\/27\/20<\/td><td>247,163<\/td><\/tr><tr><td>9\/28\/20<\/td><td>262,409<\/td><\/tr><tr><td>9\/29\/20<\/td><td>282,561<\/td><\/tr><tr><td>9\/30\/20<\/td><td>324,255<\/td><\/tr><tr><td>10\/1\/20<\/td><td>319,022<\/td><\/tr><tr><td>10\/2\/20<\/td><td>329,407<\/td><\/tr><tr><td>10\/3\/20<\/td><td>297,267<\/td><\/tr><tr><td>10\/4\/20<\/td><td>260,299<\/td><\/tr><tr><td>10\/5\/20<\/td><td>310,768<\/td><\/tr><tr><td>10\/6\/20<\/td><td>315,658<\/td><\/tr><tr><td>10\/7\/20<\/td><td>348,882<\/td><\/tr><tr><td>10\/8\/20<\/td><td>359,016<\/td><\/tr><tr><td>10\/9\/20<\/td><td>360,169<\/td><\/tr><tr><td>10\/10\/20<\/td><td>355,649<\/td><\/tr><tr><td>10\/11\/20<\/td><td>289,511<\/td><\/tr><tr><td>10\/12\/20<\/td><td>289,148<\/td><\/tr><tr><td>10\/13\/20<\/td><td>318,911<\/td><\/tr><tr><td>10\/14\/20<\/td><td>380,071<\/td><\/tr><tr><td>10\/15\/20<\/td><td>406,683<\/td><\/tr><tr><td>10\/16\/20<\/td><td>410,416<\/td><\/tr><tr><td>10\/17\/20<\/td><td>372,147<\/td><\/tr><tr><td>10\/18\/20<\/td><td>331,135<\/td><\/tr><tr><td>10\/19\/20<\/td><td>374,114<\/td><\/tr><tr><td>10\/20\/20<\/td><td>388,043<\/td><\/tr><tr><td>10\/21\/20<\/td><td>438,898<\/td><\/tr><tr><td>10\/22\/20<\/td><td>481,488<\/td><\/tr><tr><td>10\/23\/20<\/td><td>493,474<\/td><\/tr><tr><td>10\/24\/20<\/td><td>456,646<\/td><\/tr><tr><td>10\/25\/20<\/td><td>359,439<\/td><\/tr><tr><td>10\/26\/20<\/td><td>483,151<\/td><\/tr><tr><td>10\/27\/20<\/td><td>466,674<\/td><\/tr><tr><td>10\/28\/20<\/td><td>519,948<\/td><\/tr><tr><td>10\/29\/20<\/td><td>550,013<\/td><\/tr><tr><td>10\/30\/20<\/td><td>571,114<\/td><\/tr><tr><td>10\/31\/20<\/td><td>472,686<\/td><\/tr><tr><td>11\/1\/20<\/td><td>438,912<\/td><\/tr><tr><td>11\/2\/20<\/td><td>546,246<\/td><\/tr><tr><td>11\/3\/20<\/td><td>563,403<\/td><\/tr><tr><td>11\/4\/20<\/td><td>536,790<\/td><\/tr><tr><td>11\/5\/20<\/td><td>617,415<\/td><\/tr><tr><td>11\/6\/20<\/td><td>621,235<\/td><\/tr><tr><td>11\/7\/20<\/td><td>599,179<\/td><\/tr><tr><td>11\/8\/20<\/td><td>491,159<\/td><\/tr><tr><td>11\/9\/20<\/td><td>507,228<\/td><\/tr><tr><td>11\/10\/20<\/td><td>568,346<\/td><\/tr><tr><td>11\/11\/20<\/td><td>622,932<\/td><\/tr><tr><td>11\/12\/20<\/td><td>639,529<\/td><\/tr><tr><td>11\/13\/20<\/td><td>661,863<\/td><\/tr><tr><td>11\/14\/20<\/td><td>588,235<\/td><\/tr><tr><td>11\/15\/20<\/td><td>491,418<\/td><\/tr><tr><td>11\/16\/20<\/td><td>523,146<\/td><\/tr><tr><td>11\/17\/20<\/td><td>599,719<\/td><\/tr><tr><td>11\/18\/20<\/td><td>620,842<\/td><\/tr><tr><td>11\/19\/20<\/td><td>654,313<\/td><\/tr><tr><td>11\/20\/20<\/td><td>674,683<\/td><\/tr><tr><td>11\/21\/20<\/td><td>594,764<\/td><\/tr><tr><td>11\/22\/20<\/td><td>499,484<\/td><\/tr><tr><td>11\/23\/20<\/td><td>531,243<\/td><\/tr><tr><td>11\/24\/20<\/td><td>589,400<\/td><\/tr><tr><td>11\/25\/20<\/td><td>616,050<\/td><\/tr><tr><td>11\/26\/20<\/td><td>593,687<\/td><\/tr><tr><td>11\/27\/20<\/td><td>694,581<\/td><\/tr><tr><td>11\/28\/20<\/td><td>608,193<\/td><\/tr><tr><td>11\/29\/20<\/td><td>496,216<\/td><\/tr><tr><td>11\/30\/20<\/td><td>503,048<\/td><\/tr><tr><td>12\/1\/20<\/td><td>613,184<\/td><\/tr><tr><td>12\/2\/20<\/td><td>639,411<\/td><\/tr><tr><td>12\/3\/20<\/td><td>691,397<\/td><\/tr><tr><td>12\/4\/20<\/td><td>696,529<\/td><\/tr><tr><td>12\/5\/20<\/td><td>644,437<\/td><\/tr><tr><td>12\/6\/20<\/td><td>545,174<\/td><\/tr><tr><td>12\/7\/20<\/td><td>534,080<\/td><\/tr><tr><td>12\/8\/20<\/td><td>630,318<\/td><\/tr><tr><td>12\/9\/20<\/td><td>665,683<\/td><\/tr><tr><td>12\/10\/20<\/td><td>673,326<\/td><\/tr><tr><td>12\/11\/20<\/td><td>707,781<\/td><\/tr><tr><td>12\/12\/20<\/td><td>650,419<\/td><\/tr><tr><td>12\/13\/20<\/td><td>539,776<\/td><\/tr><tr><td>12\/14\/20<\/td><td>550,580<\/td><\/tr><tr><td>12\/15\/20<\/td><td>647,741<\/td><\/tr><tr><td>12\/16\/20<\/td><td>718,241<\/td><\/tr><tr><td>12\/17\/20<\/td><td>739,689<\/td><\/tr><tr><td>12\/18\/20<\/td><td>722,979<\/td><\/tr><tr><td>12\/19\/20<\/td><td>636,303<\/td><\/tr><tr><td>12\/20\/20<\/td><td>548,376<\/td><\/tr><tr><td>12\/21\/20<\/td><td>545,619<\/td><\/tr><tr><td>12\/22\/20<\/td><td>651,632<\/td><\/tr><tr><td>12\/23\/20<\/td><td>682,758<\/td><\/tr><tr><td>12\/24\/20<\/td><td>694,739<\/td><\/tr><tr><td>12\/25\/20<\/td><td>520,204<\/td><\/tr><tr><td>12\/26\/20<\/td><td>506,602<\/td><\/tr><tr><td>12\/27\/20<\/td><td>413,099<\/td><\/tr><tr><td>12\/28\/20<\/td><td>497,908<\/td><\/tr><tr><td>12\/29\/20<\/td><td>671,043<\/td><\/tr><tr><td>12\/30\/20<\/td><td>724,899<\/td><\/tr><tr><td>12\/31\/20<\/td><td>840,688<\/td><\/tr><tr><td>1\/1\/21<\/td><td>587,947<\/td><\/tr><tr><td>1\/2\/21<\/td><td>581,069<\/td><\/tr><tr><td>1\/3\/21<\/td><td>520,569<\/td><\/tr><tr><td>1\/4\/21<\/td><td>556,229<\/td><\/tr><tr><td>1\/5\/21<\/td><td>741,666<\/td><\/tr><tr><td>1\/6\/21<\/td><td>790,889<\/td><\/tr><tr><td>1\/7\/21<\/td><td>871,161<\/td><\/tr><tr><td>1\/8\/21<\/td><td>836,620<\/td><\/tr><tr><td>1\/9\/21<\/td><td>757,568<\/td><\/tr><tr><td>1\/10\/21<\/td><td>602,341<\/td><\/tr><tr><td>1\/11\/21<\/td><td>614,003<\/td><\/tr><tr><td>1\/12\/21<\/td><td>692,024<\/td><\/tr><tr><td>1\/13\/21<\/td><td>743,920<\/td><\/tr><tr><td>1\/14\/21<\/td><td>759,783<\/td><\/tr><tr><td>1\/15\/21<\/td><td>784,355<\/td><\/tr><tr><td>1\/16\/21<\/td><td>657,658<\/td><\/tr><tr><td>1\/17\/21<\/td><td>528,007<\/td><\/tr><tr><td>1\/18\/21<\/td><td>516,860<\/td><\/tr><tr><td>1\/19\/21<\/td><td>592,674<\/td><\/tr><tr><td>1\/20\/21<\/td><td>686,913<\/td><\/tr><tr><td>1\/21\/21<\/td><td>669,369<\/td><\/tr><tr><td>1\/22\/21<\/td><td>663,804<\/td><\/tr><tr><td>1\/23\/21<\/td><td>577,552<\/td><\/tr><tr><td>1\/24\/21<\/td><td>462,335<\/td><\/tr><tr><td>1\/25\/21<\/td><td>481,093<\/td><\/tr><tr><td>1\/26\/21<\/td><td>561,139<\/td><\/tr><tr><td>1\/27\/21<\/td><td>601,248<\/td><\/tr><tr><td>1\/28\/21<\/td><td>615,214<\/td><\/tr><tr><td>1\/29\/21<\/td><td>589,421<\/td><\/tr><tr><td>1\/30\/21<\/td><td>515,252<\/td><\/tr><tr><td>1\/31\/21<\/td><td>396,887<\/td><\/tr><tr><td>2\/1\/21<\/td><td>442,477<\/td><\/tr><tr><td>2\/2\/21<\/td><td>465,174<\/td><\/tr><tr><td>2\/3\/21<\/td><td>525,310<\/td><\/tr><tr><td>2\/4\/21<\/td><td>472,144<\/td><\/tr><tr><td>2\/5\/21<\/td><td>537,141<\/td><\/tr><tr><td>2\/6\/21<\/td><td>435,779<\/td><\/tr><tr><td>2\/7\/21<\/td><td>351,790<\/td><\/tr><tr><td>2\/8\/21<\/td><td>339,547<\/td><\/tr><tr><td>2\/9\/21<\/td><td>407,002<\/td><\/tr><tr><td>2\/10\/21<\/td><td>440,098<\/td><\/tr><tr><td>2\/11\/21<\/td><td>444,342<\/td><\/tr><tr><td>2\/12\/21<\/td><td>430,600<\/td><\/tr><tr><td>2\/13\/21<\/td><td>380,844<\/td><\/tr><tr><td>2\/14\/21<\/td><td>308,886<\/td><\/tr><tr><td>2\/15\/21<\/td><td>280,172<\/td><\/tr><tr><td>2\/16\/21<\/td><td>359,204<\/td><\/tr><tr><td>2\/17\/21<\/td><td>386,225<\/td><\/tr><tr><td>2\/18\/21<\/td><td>411,119<\/td><\/tr><tr><td>2\/19\/21<\/td><td>409,918<\/td><\/tr><tr><td>2\/20\/21<\/td><td>375,380<\/td><\/tr><tr><td>2\/21\/21<\/td><td>319,605<\/td><\/tr><tr><td>2\/22\/21<\/td><td>295,030<\/td><\/tr><tr><td>2\/23\/21<\/td><td>392,751<\/td><\/tr><tr><td>2\/24\/21<\/td><td>444,976<\/td><\/tr><tr><td>2\/25\/21<\/td><td>453,167<\/td><\/tr><tr><td>2\/26\/21<\/td><td>442,409<\/td><\/tr><tr><td>2\/27\/21<\/td><td>397,254<\/td><\/tr><tr><td>2\/28\/21<\/td><td>307,851<\/td><\/tr><tr><td>3\/1\/21<\/td><td>305,835<\/td><\/tr><tr><td>3\/2\/21<\/td><td>387,379<\/td><\/tr><tr><td>3\/3\/21<\/td><td>441,866<\/td><\/tr><tr><td>3\/4\/21<\/td><td>458,893<\/td><\/tr><tr><td>3\/5\/21<\/td><td>449,781<\/td><\/tr><tr><td>3\/6\/21<\/td><td>414,268<\/td><\/tr><tr><td>3\/7\/21<\/td><td>374,491<\/td><\/tr><tr><td>3\/8\/21<\/td><td>304,800<\/td><\/tr><tr><td>3\/9\/21<\/td><td>413,699<\/td><\/tr><tr><td>3\/10\/21<\/td><td>458,973<\/td><\/tr><tr><td>3\/11\/21<\/td><td>489,714<\/td><\/tr><tr><td>3\/12\/21<\/td><td>489,582<\/td><\/tr><tr><td>3\/13\/21<\/td><td>456,159<\/td><\/tr><tr><td>3\/14\/21<\/td><td>365,772<\/td><\/tr><tr><td>3\/15\/21<\/td><td>353,582<\/td><\/tr><tr><td>3\/16\/21<\/td><td>466,038<\/td><\/tr><tr><td>3\/17\/21<\/td><td>545,105<\/td><\/tr><tr><td>3\/18\/21<\/td><td>548,121<\/td><\/tr><tr><td>3\/19\/21<\/td><td>563,266<\/td><\/tr><tr><td>3\/20\/21<\/td><td>499,048<\/td><\/tr><tr><td>3\/21\/21<\/td><td>440,428<\/td><\/tr><tr><td>3\/22\/21<\/td><td>422,388<\/td><\/tr><tr><td>3\/23\/21<\/td><td>505,978<\/td><\/tr><tr><td>3\/24\/21<\/td><td>631,620<\/td><\/tr><tr><td>3\/25\/21<\/td><td>652,426<\/td><\/tr><tr><td>3\/26\/21<\/td><td>640,266<\/td><\/tr><tr><td>3\/27\/21<\/td><td>584,781<\/td><\/tr><tr><td>3\/28\/21<\/td><td>492,594<\/td><\/tr><tr><td>3\/29\/21<\/td><td>458,504<\/td><\/tr><tr><td>3\/30\/21<\/td><td>561,698<\/td><\/tr><tr><td>3\/31\/21<\/td><td>674,013<\/td><\/tr><tr><td>4\/1\/21<\/td><td>709,808<\/td><\/tr><tr><td>4\/2\/21<\/td><td>644,955<\/td><\/tr><tr><td>4\/3\/21<\/td><td>540,712<\/td><\/tr><tr><td>4\/4\/21<\/td><td>559,976<\/td><\/tr><tr><td>4\/5\/21<\/td><td>495,859<\/td><\/tr><tr><td>4\/6\/21<\/td><td>606,932<\/td><\/tr><tr><td>4\/7\/21<\/td><td>663,169<\/td><\/tr><tr><td>4\/8\/21<\/td><td>836,263<\/td><\/tr><tr><td>4\/9\/21<\/td><td>752,515<\/td><\/tr><tr><td>4\/10\/21<\/td><td>670,821<\/td><\/tr><tr><td>4\/11\/21<\/td><td>709,733<\/td><\/tr><tr><td>4\/12\/21<\/td><td>612,814<\/td><\/tr><tr><td>4\/13\/21<\/td><td>763,969<\/td><\/tr><tr><td>4\/14\/21<\/td><td>811,851<\/td><\/tr><tr><td>4\/15\/21<\/td><td>821,065<\/td><\/tr><tr><td>4\/16\/21<\/td><td>860,568<\/td><\/tr><tr><td>4\/17\/21<\/td><td>794,131<\/td><\/tr><tr><td>4\/18\/21<\/td><td>700,140<\/td><\/tr><tr><td>4\/19\/21<\/td><td>689,638<\/td><\/tr><tr><td>4\/20\/21<\/td><td>839,602<\/td><\/tr><tr><td>4\/21\/21<\/td><td>888,879<\/td><\/tr><tr><td>4\/22\/21<\/td><td>899,921<\/td><\/tr><tr><td>4\/23\/21<\/td><td>907,899<\/td><\/tr><tr><td>4\/24\/21<\/td><td>824,868<\/td><\/tr><tr><td>4\/25\/21<\/td><td>728,848<\/td><\/tr><tr><td>4\/26\/21<\/td><td>688,043<\/td><\/tr><tr><td>4\/27\/21<\/td><td>839,391<\/td><\/tr><tr><td>4\/28\/21<\/td><td>898,142<\/td><\/tr><tr><td>4\/29\/21<\/td><td>895,170<\/td><\/tr><tr><td>4\/30\/21<\/td><td>891,766<\/td><\/tr><tr><td>5\/1\/21<\/td><td>795,505<\/td><\/tr><tr><td>5\/2\/21<\/td><td>687,258<\/td><\/tr><tr><td>5\/3\/21<\/td><td>689,668<\/td><\/tr><tr><td>5\/4\/21<\/td><td>785,155<\/td><\/tr><tr><td>5\/5\/21<\/td><td>842,246<\/td><\/tr><tr><td>5\/6\/21<\/td><td>873,075<\/td><\/tr><tr><td>5\/7\/21<\/td><td>835,069<\/td><\/tr><tr><td>5\/8\/21<\/td><td>788,965<\/td><\/tr><tr><td>5\/9\/21<\/td><td>649,532<\/td><\/tr><tr><td>5\/10\/21<\/td><td>625,224<\/td><\/tr><tr><td>5\/11\/21<\/td><td>725,995<\/td><\/tr><tr><td>5\/12\/21<\/td><td>767,675<\/td><\/tr><tr><td>5\/13\/21<\/td><td>735,545<\/td><\/tr><tr><td>5\/14\/21<\/td><td>710,140<\/td><\/tr><tr><td>5\/15\/21<\/td><td>631,912<\/td><\/tr><tr><td>5\/16\/21<\/td><td>546,643<\/td><\/tr><tr><td>5\/17\/21<\/td><td>543,310<\/td><\/tr><tr><td>5\/18\/21<\/td><td>621,917<\/td><\/tr><tr><td>5\/19\/21<\/td><td>672,610<\/td><\/tr><tr><td>5\/20\/21<\/td><td>631,256<\/td><\/tr><tr><td>5\/21\/21<\/td><td>626,599<\/td><\/tr><tr><td>5\/22\/21<\/td><td>572,518<\/td><\/tr><tr><td>5\/23\/21<\/td><td>481,640<\/td><\/tr><tr><td>5\/24\/21<\/td><td>450,838<\/td><\/tr><tr><td>5\/25\/21<\/td><td>534,100<\/td><\/tr><tr><td>5\/26\/21<\/td><td>568,703<\/td><\/tr><tr><td>5\/27\/21<\/td><td>547,078<\/td><\/tr><tr><td>5\/28\/21<\/td><td>505,692<\/td><\/tr><tr><td>5\/29\/21<\/td><td>480,624<\/td><\/tr><tr><td>5\/30\/21<\/td><td>390,111<\/td><\/tr><tr><td>5\/31\/21<\/td><td>386,994<\/td><\/tr><tr><td>6\/1\/21<\/td><td>459,826<\/td><\/tr><tr><td>6\/2\/21<\/td><td>487,742<\/td><\/tr><tr><td>6\/3\/21<\/td><td>480,980<\/td><\/tr><tr><td>6\/4\/21<\/td><td>425,218<\/td><\/tr><tr><td>6\/5\/21<\/td><td>397,022<\/td><\/tr><tr><td>6\/6\/21<\/td><td>323,153<\/td><\/tr><tr><td>6\/7\/21<\/td><td>321,730<\/td><\/tr><tr><td>6\/8\/21<\/td><td>370,692<\/td><\/tr><tr><td>6\/9\/21<\/td><td>418,611<\/td><\/tr><tr><td>6\/10\/21<\/td><td>453,566<\/td><\/tr><tr><td>6\/11\/21<\/td><td>422,656<\/td><\/tr><tr><td>6\/12\/21<\/td><td>368,606<\/td><\/tr><tr><td>6\/13\/21<\/td><td>302,958<\/td><\/tr><tr><td>6\/14\/21<\/td><td>309,560<\/td><\/tr><tr><td>6\/15\/21<\/td><td>374,864<\/td><\/tr><tr><td>6\/16\/21<\/td><td>389,140<\/td><\/tr><tr><td>6\/17\/21<\/td><td>396,298<\/td><\/tr><tr><td>6\/18\/21<\/td><td>403,471<\/td><\/tr><tr><td>6\/19\/21<\/td><td>348,460<\/td><\/tr><tr><td>6\/20\/21<\/td><td>303,488<\/td><\/tr><tr><td>6\/21\/21<\/td><td>296,623<\/td><\/tr><tr><td>6\/22\/21<\/td><td>410,129<\/td><\/tr><tr><td>6\/23\/21<\/td><td>397,201<\/td><\/tr><tr><td>6\/24\/21<\/td><td>409,406<\/td><\/tr><tr><td>6\/25\/21<\/td><td>417,999<\/td><\/tr><tr><td>6\/26\/21<\/td><td>363,119<\/td><\/tr><tr><td>6\/27\/21<\/td><td>311,101<\/td><\/tr><tr><td>6\/28\/21<\/td><td>333,085<\/td><\/tr><tr><td>6\/29\/21<\/td><td>381,211<\/td><\/tr><tr><td>6\/30\/21<\/td><td>399,674<\/td><\/tr><tr><td>7\/1\/21<\/td><td>435,727<\/td><\/tr><tr><td>7\/2\/21<\/td><td>442,398<\/td><\/tr><tr><td>7\/3\/21<\/td><td>374,569<\/td><\/tr><tr><td>7\/4\/21<\/td><td>328,250<\/td><\/tr><tr><td>7\/5\/21<\/td><td>376,665<\/td><\/tr><tr><td>7\/6\/21<\/td><td>450,338<\/td><\/tr><tr><td>7\/7\/21<\/td><td>465,257<\/td><\/tr><tr><td>7\/8\/21<\/td><td>481,807<\/td><\/tr><tr><td>7\/9\/21<\/td><td>513,879<\/td><\/tr><tr><td>7\/10\/21<\/td><td>422,075<\/td><\/tr><tr><td>7\/11\/21<\/td><td>370,580<\/td><\/tr><tr><td>7\/12\/21<\/td><td>432,238<\/td><\/tr><tr><td>7\/13\/21<\/td><td>525,618<\/td><\/tr><tr><td>7\/14\/21<\/td><td>538,087<\/td><\/tr><tr><td>7\/15\/21<\/td><td>576,410<\/td><\/tr><tr><td>7\/16\/21<\/td><td>595,985<\/td><\/tr><tr><td>7\/17\/21<\/td><td>490,440<\/td><\/tr><tr><td>7\/18\/21<\/td><td>421,414<\/td><\/tr><tr><td>7\/19\/21<\/td><td>486,338<\/td><\/tr><tr><td>7\/20\/21<\/td><td>532,207<\/td><\/tr><tr><td>7\/21\/21<\/td><td>555,943<\/td><\/tr><tr><td>7\/22\/21<\/td><td>565,259<\/td><\/tr><tr><td>7\/23\/21<\/td><td>728,248<\/td><\/tr><tr><td>7\/24\/21<\/td><td>492,486<\/td><\/tr><tr><td>7\/25\/21<\/td><td>446,279<\/td><\/tr><tr><td>7\/26\/21<\/td><td>538,328<\/td><\/tr><tr><td>7\/27\/21<\/td><td>606,186<\/td><\/tr><tr><td>7\/28\/21<\/td><td>650,099<\/td><\/tr><tr><td>7\/29\/21<\/td><td>643,068<\/td><\/tr><tr><td>7\/30\/21<\/td><td>732,593<\/td><\/tr><tr><td>7\/31\/21<\/td><td>518,734<\/td><\/tr><tr><td>8\/1\/21<\/td><td>484,278<\/td><\/tr><tr><td>8\/2\/21<\/td><td>567,760<\/td><\/tr><tr><td>8\/3\/21<\/td><td>633,968<\/td><\/tr><tr><td>8\/4\/21<\/td><td>680,472<\/td><\/tr><tr><td>8\/5\/21<\/td><td>685,608<\/td><\/tr><tr><td>8\/6\/21<\/td><td>819,375<\/td><\/tr><tr><td>8\/7\/21<\/td><td>563,405<\/td><\/tr><tr><td>8\/8\/21<\/td><td>469,968<\/td><\/tr><tr><td>8\/9\/21<\/td><td>614,373<\/td><\/tr><tr><td>8\/10\/21<\/td><td>645,126<\/td><\/tr><tr><td>8\/11\/21<\/td><td>730,640<\/td><\/tr><tr><td>8\/12\/21<\/td><td>706,020<\/td><\/tr><tr><td>8\/13\/21<\/td><td>801,945<\/td><\/tr><tr><td>8\/14\/21<\/td><td>557,289<\/td><\/tr><tr><td>8\/15\/21<\/td><td>470,277<\/td><\/tr><tr><td>8\/16\/21<\/td><td>655,246<\/td><\/tr><tr><td>8\/17\/21<\/td><td>681,959<\/td><\/tr><tr><td>8\/18\/21<\/td><td>735,947<\/td><\/tr><tr><td>8\/19\/21<\/td><td>711,715<\/td><\/tr><tr><td>8\/20\/21<\/td><td>785,549<\/td><\/tr><tr><td>8\/21\/21<\/td><td>565,709<\/td><\/tr><tr><td>8\/22\/21<\/td><td>453,901<\/td><\/tr><tr><td>8\/23\/21<\/td><td>671,216<\/td><\/tr><tr><td>8\/24\/21<\/td><td>675,791<\/td><\/tr><tr><td>8\/25\/21<\/td><td>737,112<\/td><\/tr><tr><td>8\/26\/21<\/td><td>736,482<\/td><\/tr><tr><td>8\/27\/21<\/td><td>751,452<\/td><\/tr><tr><td>8\/28\/21<\/td><td>566,238<\/td><\/tr><tr><td>8\/29\/21<\/td><td>453,995<\/td><\/tr><tr><td>8\/30\/21<\/td><td>654,648<\/td><\/tr><tr><td>8\/31\/21<\/td><td>620,383<\/td><\/tr><tr><td>9\/1\/21<\/td><td>719,242<\/td><\/tr><tr><td>9\/2\/21<\/td><td>678,403<\/td><\/tr><tr><td>9\/3\/21<\/td><td>723,931<\/td><\/tr><tr><td>9\/4\/21<\/td><td>506,056<\/td><\/tr><tr><td>9\/5\/21<\/td><td>456,154<\/td><\/tr><tr><td>9\/6\/21<\/td><td>460,124<\/td><\/tr><tr><td>9\/7\/21<\/td><td>656,013<\/td><\/tr><tr><td>9\/8\/21<\/td><td>636,791<\/td><\/tr><tr><td>9\/9\/21<\/td><td>639,831<\/td><\/tr><tr><td>9\/10\/21<\/td><td>659,015<\/td><\/tr><tr><td>9\/11\/21<\/td><td>478,255<\/td><\/tr><tr><td>9\/12\/21<\/td><td>377,456<\/td><\/tr><tr><td>9\/13\/21<\/td><td>562,705<\/td><\/tr><tr><td>9\/14\/21<\/td><td>549,572<\/td><\/tr><tr><td>9\/15\/21<\/td><td>568,104<\/td><\/tr><tr><td>9\/16\/21<\/td><td>587,472<\/td><\/tr><tr><td>9\/17\/21<\/td><td>623,461<\/td><\/tr><tr><td>9\/18\/21<\/td><td>406,315<\/td><\/tr><tr><td>9\/19\/21<\/td><td>369,549<\/td><\/tr><tr><td>9\/20\/21<\/td><td>516,433<\/td><\/tr><tr><td>9\/21\/21<\/td><td>488,577<\/td><\/tr><tr><td>9\/22\/21<\/td><td>534,634<\/td><\/tr><tr><td>9\/23\/21<\/td><td>547,686<\/td><\/tr><tr><td>9\/24\/21<\/td><td>549,440<\/td><\/tr><tr><td>9\/25\/21<\/td><td>379,740<\/td><\/tr><tr><td>9\/26\/21<\/td><td>362,204<\/td><\/tr><tr><td>9\/27\/21<\/td><td>469,868<\/td><\/tr><tr><td>9\/28\/21<\/td><td>450,588<\/td><\/tr><tr><td>9\/29\/21<\/td><td>490,402<\/td><\/tr><tr><td>9\/30\/21<\/td><td>490,077<\/td><\/tr><tr><td>10\/1\/21<\/td><td>522,163<\/td><\/tr><tr><td>10\/2\/21<\/td><td>357,452<\/td><\/tr><tr><td>10\/3\/21<\/td><td>313,717<\/td><\/tr><tr><td>10\/4\/21<\/td><td>434,802<\/td><\/tr><tr><td>10\/5\/21<\/td><td>422,607<\/td><\/tr><tr><td>10\/6\/21<\/td><td>506,631<\/td><\/tr><tr><td>10\/7\/21<\/td><td>462,199<\/td><\/tr><tr><td>10\/8\/21<\/td><td>476,212<\/td><\/tr><tr><td>10\/9\/21<\/td><td>347,432<\/td><\/tr><tr><td>10\/10\/21<\/td><td>322,770<\/td><\/tr><tr><td>10\/11\/21<\/td><td>374,858<\/td><\/tr><tr><td>10\/12\/21<\/td><td>437,779<\/td><\/tr><tr><td>10\/13\/21<\/td><td>456,509<\/td><\/tr><tr><td>10\/14\/21<\/td><td>455,257<\/td><\/tr><tr><td>10\/15\/21<\/td><td>458,632<\/td><\/tr><tr><td>10\/16\/21<\/td><td>350,707<\/td><\/tr><tr><td>10\/17\/21<\/td><td>320,410<\/td><\/tr><tr><td>10\/18\/21<\/td><td>410,546<\/td><\/tr><tr><td>10\/19\/21<\/td><td>431,093<\/td><\/tr><tr><td>10\/20\/21<\/td><td>475,716<\/td><\/tr><tr><td>10\/21\/21<\/td><td>462,692<\/td><\/tr><tr><td>10\/22\/21<\/td><td>492,836<\/td><\/tr><tr><td>10\/23\/21<\/td><td>383,387<\/td><\/tr><tr><td>10\/24\/21<\/td><td>321,085<\/td><\/tr><tr><td>10\/25\/21<\/td><td>426,824<\/td><\/tr><tr><td>10\/26\/21<\/td><td>425,430<\/td><\/tr><tr><td>10\/27\/21<\/td><td>514,214<\/td><\/tr><tr><td>10\/28\/21<\/td><td>483,594<\/td><\/tr><tr><td>10\/29\/21<\/td><td>494,436<\/td><\/tr><tr><td>10\/30\/21<\/td><td>394,192<\/td><\/tr><tr><td>10\/31\/21<\/td><td>364,006<\/td><\/tr><tr><td>11\/1\/21<\/td><td>422,624<\/td><\/tr><tr><td>11\/2\/21<\/td><td>403,134<\/td><\/tr><tr><td>11\/3\/21<\/td><td>523,657<\/td><\/tr><tr><td>11\/4\/21<\/td><td>517,592<\/td><\/tr><tr><td>11\/5\/21<\/td><td>524,042<\/td><\/tr><tr><td>11\/6\/21<\/td><td>437,230<\/td><\/tr><tr><td>11\/7\/21<\/td><td>362,052<\/td><\/tr><tr><td>11\/8\/21<\/td><td>471,015<\/td><\/tr><tr><td>11\/9\/21<\/td><td>467,709<\/td><\/tr><tr><td>11\/10\/21<\/td><td>573,420<\/td><\/tr><tr><td>11\/11\/21<\/td><td>521,195<\/td><\/tr><tr><td>11\/12\/21<\/td><td>599,398<\/td><\/tr><tr><td>11\/13\/21<\/td><td>438,524<\/td><\/tr><tr><td>11\/14\/21<\/td><td>379,710<\/td><\/tr><tr><td>11\/15\/21<\/td><td>526,066<\/td><\/tr><tr><td>11\/16\/21<\/td><td>506,116<\/td><\/tr><tr><td>11\/17\/21<\/td><td>615,589<\/td><\/tr><tr><td>11\/18\/21<\/td><td>622,889<\/td><\/tr><tr><td>11\/19\/21<\/td><td>615,271<\/td><\/tr><tr><td>11\/20\/21<\/td><td>500,031<\/td><\/tr><tr><td>11\/21\/21<\/td><td>420,754<\/td><\/tr><tr><td>11\/22\/21<\/td><td>601,912<\/td><\/tr><tr><td>11\/23\/21<\/td><td>574,750<\/td><\/tr><tr><td>11\/24\/21<\/td><td>657,917<\/td><\/tr><tr><td>11\/25\/21<\/td><td>599,372<\/td><\/tr><tr><td>11\/26\/21<\/td><td>612,432<\/td><\/tr><tr><td>11\/27\/21<\/td><td>483,968<\/td><\/tr><tr><td>11\/28\/21<\/td><td>432,142<\/td><\/tr><tr><td>11\/29\/21<\/td><td>632,056<\/td><\/tr><tr><td>11\/30\/21<\/td><td>599,983<\/td><\/tr><tr><td>12\/1\/21<\/td><td>702,656<\/td><\/tr><tr><td>12\/2\/21<\/td><td>708,172<\/td><\/tr><tr><td>12\/3\/21<\/td><td>731,450<\/td><\/tr><tr><td>12\/4\/21<\/td><td>535,205<\/td><\/tr><tr><td>12\/5\/21<\/td><td>460,426<\/td><\/tr><tr><td>12\/6\/21<\/td><td>600,091<\/td><\/tr><tr><td>12\/7\/21<\/td><td>640,014<\/td><\/tr><tr><td>12\/8\/21<\/td><td>711,881<\/td><\/tr><tr><td>12\/9\/21<\/td><td>699,016<\/td><\/tr><tr><td>12\/10\/21<\/td><td>694,321<\/td><\/tr><tr><td>12\/11\/21<\/td><td>519,448<\/td><\/tr><tr><td>12\/12\/21<\/td><td>458,041<\/td><\/tr><tr><td>12\/13\/21<\/td><td>609,796<\/td><\/tr><tr><td>12\/14\/21<\/td><td>636,342<\/td><\/tr><tr><td>12\/15\/21<\/td><td>740,406<\/td><\/tr><tr><td>12\/16\/21<\/td><td>743,771<\/td><\/tr><tr><td>12\/17\/21<\/td><td>767,682<\/td><\/tr><tr><td>12\/18\/21<\/td><td>570,808<\/td><\/tr><tr><td>12\/19\/21<\/td><td>512,540<\/td><\/tr><tr><td>12\/20\/21<\/td><td>736,773<\/td><\/tr><tr><td>12\/21\/21<\/td><td>755,797<\/td><\/tr><tr><td>12\/22\/21<\/td><td>910,397<\/td><\/tr><tr><td>12\/23\/21<\/td><td>1,007,314<\/td><\/tr><tr><td>12\/24\/21<\/td><td>891,663<\/td><\/tr><tr><td>12\/25\/21<\/td><td>702,457<\/td><\/tr><tr><td>12\/26\/21<\/td><td>580,376<\/td><\/tr><tr><td>12\/27\/21<\/td><td>1,268,345<\/td><\/tr><tr><td>12\/28\/21<\/td><td>1,326,258<\/td><\/tr><tr><td>12\/29\/21<\/td><td>1,695,969<\/td><\/tr><tr><td>12\/30\/21<\/td><td>1,942,901<\/td><\/tr><tr><td>12\/31\/21<\/td><td>1,745,570<\/td><\/tr><tr><td>1\/1\/22<\/td><td>1,225,696<\/td><\/tr><tr><td>1\/2\/22<\/td><td>920,298<\/td><\/tr><tr><td>1\/3\/22<\/td><td>2,359,482<\/td><\/tr><tr><td>1\/4\/22<\/td><td>2,498,352<\/td><\/tr><tr><td>1\/5\/22<\/td><td>2,571,030<\/td><\/tr><tr><td>1\/6\/22<\/td><td>2,659,424<\/td><\/tr><tr><td>1\/7\/22<\/td><td>2,944,267<\/td><\/tr><tr><td>1\/8\/22<\/td><td>2,180,573<\/td><\/tr><tr><td>1\/9\/22<\/td><td>2,032,875<\/td><\/tr><tr><td>1\/10\/22<\/td><td>3,188,474<\/td><\/tr><tr><td>1\/11\/22<\/td><td>3,032,577<\/td><\/tr><tr><td>1\/12\/22<\/td><td>3,440,969<\/td><\/tr><tr><td>1\/13\/22<\/td><td>3,183,009<\/td><\/tr><tr><td>1\/14\/22<\/td><td>3,316,860<\/td><\/tr><tr><td>1\/15\/22<\/td><td>2,497,069<\/td><\/tr><tr><td>1\/16\/22<\/td><td>2,180,452<\/td><\/tr><tr><td>1\/17\/22<\/td><td>2,661,342<\/td><\/tr><tr><td>1\/18\/22<\/td><td>3,761,447<\/td><\/tr><tr><td>1\/19\/22<\/td><td>4,079,204<\/td><\/tr><tr><td>1\/20\/22<\/td><td>3,732,273<\/td><\/tr><tr><td>1\/21\/22<\/td><td>3,826,938<\/td><\/tr><tr><td>1\/22\/22<\/td><td>2,774,708<\/td><\/tr><tr><td>1\/23\/22<\/td><td>2,460,807<\/td><\/tr><tr><td>1\/24\/22<\/td><td>3,421,543<\/td><\/tr><tr><td>1\/25\/22<\/td><td>3,651,067<\/td><\/tr><tr><td>1\/26\/22<\/td><td>3,758,869<\/td><\/tr><tr><td>1\/27\/22<\/td><td>3,703,506<\/td><\/tr><tr><td>1\/28\/22<\/td><td>3,659,814<\/td><\/tr><tr><td>1\/29\/22<\/td><td>2,740,440<\/td><\/tr><tr><td>1\/30\/22<\/td><td>2,289,537<\/td><\/tr><tr><td>1\/31\/22<\/td><td>2,736,474<\/td><\/tr><tr><td>2\/1\/22<\/td><td>3,123,981<\/td><\/tr><tr><td>2\/2\/22<\/td><td>3,177,731<\/td><\/tr><tr><td>2\/3\/22<\/td><td>3,188,193<\/td><\/tr><tr><td>2\/4\/22<\/td><td>2,950,406<\/td><\/tr><tr><td>2\/5\/22<\/td><td>2,314,250<\/td><\/tr><tr><td>2\/6\/22<\/td><td>1,890,360<\/td><\/tr><tr><td>2\/7\/22<\/td><td>2,626,316<\/td><\/tr><tr><td>2\/8\/22<\/td><td>2,600,420<\/td><\/tr><tr><td>2\/9\/22<\/td><td>2,429,098<\/td><\/tr><tr><td>2\/10\/22<\/td><td>2,808,860<\/td><\/tr><tr><td>2\/11\/22<\/td><td>2,417,513<\/td><\/tr><tr><td>2\/12\/22<\/td><td>1,929,721<\/td><\/tr><tr><td>2\/13\/22<\/td><td>1,528,394<\/td><\/tr><tr><td>2\/14\/22<\/td><td>1,710,111<\/td><\/tr><tr><td>2\/15\/22<\/td><td>1,873,556<\/td><\/tr><tr><td>2\/16\/22<\/td><td>2,238,478<\/td><\/tr><tr><td>2\/17\/22<\/td><td>2,060,617<\/td><\/tr><tr><td>2\/18\/22<\/td><td>1,981,891<\/td><\/tr><tr><td>2\/19\/22<\/td><td>1,662,814<\/td><\/tr><tr><td>2\/20\/22<\/td><td>1,309,750<\/td><\/tr><tr><td>2\/21\/22<\/td><td>1,401,993<\/td><\/tr><tr><td>2\/22\/22<\/td><td>1,670,731<\/td><\/tr><tr><td>2\/23\/22<\/td><td>1,916,054<\/td><\/tr><tr><td>2\/24\/22<\/td><td>1,786,476<\/td><\/tr><tr><td>2\/25\/22<\/td><td>1,653,207<\/td><\/tr><tr><td>2\/26\/22<\/td><td>1,447,608<\/td><\/tr><tr><td>2\/27\/22<\/td><td>1,158,739<\/td><\/tr><tr><td>2\/28\/22<\/td><td>1,327,181<\/td><\/tr><tr><td>3\/1\/22<\/td><td>1,598,964<\/td><\/tr><tr><td>3\/2\/22<\/td><td>1,658,048<\/td><\/tr><tr><td>3\/3\/22<\/td><td>1,771,497<\/td><\/tr><tr><td>3\/4\/22<\/td><td>1,761,445<\/td><\/tr><tr><td>3\/5\/22<\/td><td>1,480,584<\/td><\/tr><tr><td>3\/6\/22<\/td><td>1,225,406<\/td><\/tr><tr><td>3\/7\/22<\/td><td>1,434,711<\/td><\/tr><tr><td>3\/8\/22<\/td><td>1,739,586<\/td><\/tr><tr><td>3\/9\/22<\/td><td>1,832,079<\/td><\/tr><tr><td>3\/10\/22<\/td><td>1,870,568<\/td><\/tr><tr><td>3\/11\/22<\/td><td>1,871,821<\/td><\/tr><tr><td>3\/12\/22<\/td><td>1,797,484<\/td><\/tr><tr><td>3\/13\/22<\/td><td>1,282,248<\/td><\/tr><tr><td>3\/14\/22<\/td><td>1,614,180<\/td><\/tr><tr><td>3\/15\/22<\/td><td>1,807,969<\/td><\/tr><tr><td>3\/16\/22<\/td><td>2,231,728<\/td><\/tr><tr><td>3\/17\/22<\/td><td>2,077,419<\/td><\/tr><tr><td>3\/18\/22<\/td><td>1,889,704<\/td><\/tr><tr><td>3\/19\/22<\/td><td>1,737,716<\/td><\/tr><tr><td>3\/20\/22<\/td><td>1,091,611<\/td><\/tr><tr><td>3\/21\/22<\/td><td>1,488,761<\/td><\/tr><tr><td>3\/22\/22<\/td><td>1,978,507<\/td><\/tr><tr><td>3\/23\/22<\/td><td>1,802,545<\/td><\/tr><tr><td>3\/24\/22<\/td><td>1,783,392<\/td><\/tr><tr><td>3\/25\/22<\/td><td>1,760,180<\/td><\/tr><tr><td>3\/26\/22<\/td><td>1,376,063<\/td><\/tr><tr><td>3\/27\/22<\/td><td>960,211<\/td><\/tr><tr><td>3\/28\/22<\/td><td>1,481,322<\/td><\/tr><tr><td>3\/29\/22<\/td><td>1,751,032<\/td><\/tr><tr><td>3\/30\/22<\/td><td>1,597,105<\/td><\/tr><tr><td>3\/31\/22<\/td><td>1,815,523<\/td><\/tr><tr><td>4\/1\/22<\/td><td>1,166,169<\/td><\/tr><tr><td>4\/2\/22<\/td><td>1,067,601<\/td><\/tr><tr><td>4\/3\/22<\/td><td>807,594<\/td><\/tr><tr><td>4\/4\/22<\/td><td>922,632<\/td><\/tr><tr><td>4\/5\/22<\/td><td>1,365,555<\/td><\/tr><tr><td>4\/6\/22<\/td><td>1,420,217<\/td><\/tr><tr><td>4\/7\/22<\/td><td>1,251,768<\/td><\/tr><tr><td>4\/8\/22<\/td><td>1,150,476<\/td><\/tr><tr><td>4\/9\/22<\/td><td>796,586<\/td><\/tr><tr><td>4\/10\/22<\/td><td>591,729<\/td><\/tr><tr><td>4\/11\/22<\/td><td>952,003<\/td><\/tr><tr><td>4\/12\/22<\/td><td>1,094,620<\/td><\/tr><tr><td>4\/13\/22<\/td><td>1,059,198<\/td><\/tr><tr><td>4\/14\/22<\/td><td>959,826<\/td><\/tr><tr><td>4\/15\/22<\/td><td>695,279<\/td><\/tr><tr><td>4\/16\/22<\/td><td>603,219<\/td><\/tr><tr><td>4\/17\/22<\/td><td>427,576<\/td><\/tr><tr><td>4\/18\/22<\/td><td>481,087<\/td><\/tr><tr><td>4\/19\/22<\/td><td>940,451<\/td><\/tr><tr><td>4\/20\/22<\/td><td>950,691<\/td><\/tr><tr><td>4\/21\/22<\/td><td>897,642<\/td><\/tr><tr><td>4\/22\/22<\/td><td>806,011<\/td><\/tr><tr><td>4\/23\/22<\/td><td>516,563<\/td><\/tr><tr><td>4\/24\/22<\/td><td>384,599<\/td><\/tr><tr><td>4\/25\/22<\/td><td>581,817<\/td><\/tr><tr><td>4\/26\/22<\/td><td>642,418<\/td><\/tr><tr><td>4\/27\/22<\/td><td>813,847<\/td><\/tr><tr><td>4\/28\/22<\/td><td>730,893<\/td><\/tr><tr><td>4\/29\/22<\/td><td>629,809<\/td><\/tr><tr><td>4\/30\/22<\/td><td>364,053<\/td><\/tr><tr><td>5\/1\/22<\/td><td>312,502<\/td><\/tr><tr><td>5\/2\/22<\/td><td>458,718<\/td><\/tr><tr><td>5\/3\/22<\/td><td>665,466<\/td><\/tr><tr><td>5\/4\/22<\/td><td>616,391<\/td><\/tr><tr><td>5\/5\/22<\/td><td>588,481<\/td><\/tr><tr><td>5\/6\/22<\/td><td>617,600<\/td><\/tr><tr><td>5\/7\/22<\/td><td>346,399<\/td><\/tr><tr><td>5\/8\/22<\/td><td>281,312<\/td><\/tr><tr><td>5\/9\/22<\/td><td>714,881<\/td><\/tr><tr><td>5\/10\/22<\/td><td>630,349<\/td><\/tr><tr><td>5\/11\/22<\/td><td>685,221<\/td><\/tr><tr><td>5\/12\/22<\/td><td>641,336<\/td><\/tr><tr><td>5\/13\/22<\/td><td>565,947<\/td><\/tr><tr><td>5\/14\/22<\/td><td>443,447<\/td><\/tr><tr><td>5\/15\/22<\/td><td>374,496<\/td><\/tr><tr><td>5\/16\/22<\/td><td>609,057<\/td><\/tr><tr><td>5\/17\/22<\/td><td>593,683<\/td><\/tr><tr><td>5\/18\/22<\/td><td>747,180<\/td><\/tr><tr><td>5\/19\/22<\/td><td>587,486<\/td><\/tr><tr><td>5\/20\/22<\/td><td>619,998<\/td><\/tr><tr><td>5\/21\/22<\/td><td>369,729<\/td><\/tr><tr><td>5\/22\/22<\/td><td>335,071<\/td><\/tr><tr><td>5\/23\/22<\/td><td>532,073<\/td><\/tr><tr><td>5\/24\/22<\/td><td>578,311<\/td><\/tr><tr><td>5\/25\/22<\/td><td>633,885<\/td><\/tr><tr><td>5\/26\/22<\/td><td>519,122<\/td><\/tr><tr><td>5\/27\/22<\/td><td>568,228<\/td><\/tr><tr><td>5\/28\/22<\/td><td>286,697<\/td><\/tr><tr><td>5\/29\/22<\/td><td>276,029<\/td><\/tr><tr><td>5\/30\/22<\/td><td>404,352<\/td><\/tr><tr><td>5\/31\/22<\/td><td>621,516<\/td><\/tr><tr><td>6\/1\/22<\/td><td>690,775<\/td><\/tr><tr><td>6\/2\/22<\/td><td>524,126<\/td><\/tr><tr><td>6\/3\/22<\/td><td>542,789<\/td><\/tr><tr><td>6\/4\/22<\/td><td>251,272<\/td><\/tr><tr><td>6\/5\/22<\/td><td>264,748<\/td><\/tr><tr><td>6\/6\/22<\/td><td>439,632<\/td><\/tr><tr><td>6\/7\/22<\/td><td>650,144<\/td><\/tr><tr><td>6\/8\/22<\/td><td>700,218<\/td><\/tr><tr><td>6\/9\/22<\/td><td>576,343<\/td><\/tr><tr><td>6\/10\/22<\/td><td>545,798<\/td><\/tr><tr><td>6\/11\/22<\/td><td>282,274<\/td><\/tr><tr><td>6\/12\/22<\/td><td>202,164<\/td><\/tr><tr><td>6\/13\/22<\/td><td>565,826<\/td><\/tr><tr><td>6\/14\/22<\/td><td>843,289<\/td><\/tr><tr><td>6\/15\/22<\/td><td>718,685<\/td><\/tr><tr><td>6\/16\/22<\/td><td>521,643<\/td><\/tr><tr><td>6\/17\/22<\/td><td>585,752<\/td><\/tr><tr><td>6\/18\/22<\/td><td>227,170<\/td><\/tr><tr><td>6\/19\/22<\/td><td>273,950<\/td><\/tr><tr><td>6\/20\/22<\/td><td>791,377<\/td><\/tr><tr><td>6\/21\/22<\/td><td>812,522<\/td><\/tr><tr><td>6\/22\/22<\/td><td>805,551<\/td><\/tr><tr><td>6\/23\/22<\/td><td>782,516<\/td><\/tr><tr><td>6\/24\/22<\/td><td>759,045<\/td><\/tr><tr><td>6\/25\/22<\/td><td>315,352<\/td><\/tr><tr><td>6\/26\/22<\/td><td>284,620<\/td><\/tr><tr><td>6\/27\/22<\/td><td>928,198<\/td><\/tr><tr><td>6\/28\/22<\/td><td>932,082<\/td><\/tr><tr><td>6\/29\/22<\/td><td>931,107<\/td><\/tr><tr><td>6\/30\/22<\/td><td>1,057,731<\/td><\/tr><tr><td>7\/1\/22<\/td><td>937,069<\/td><\/tr><tr><td>7\/2\/22<\/td><td>357,233<\/td><\/tr><tr><td>7\/3\/22<\/td><td>358,889<\/td><\/tr><tr><td>7\/4\/22<\/td><td>902,397<\/td><\/tr><tr><td>7\/5\/22<\/td><td>1,186,301<\/td><\/tr><tr><td>7\/6\/22<\/td><td>1,229,985<\/td><\/tr><tr><td>7\/7\/22<\/td><td>1,038,360<\/td><\/tr><tr><td>7\/8\/22<\/td><td>985,346<\/td><\/tr><tr><td>7\/9\/22<\/td><td>501,518<\/td><\/tr><tr><td>7\/10\/22<\/td><td>424,874<\/td><\/tr><tr><td>7\/11\/22<\/td><td>1,111,305<\/td><\/tr><tr><td>7\/12\/22<\/td><td>1,195,367<\/td><\/tr><tr><td>7\/13\/22<\/td><td>1,451,199<\/td><\/tr><tr><td>7\/14\/22<\/td><td>959,253<\/td><\/tr><tr><td>7\/15\/22<\/td><td>1,013,909<\/td><\/tr><tr><td>7\/16\/22<\/td><td>553,034<\/td><\/tr><tr><td>7\/17\/22<\/td><td>458,042<\/td><\/tr><tr><td>7\/18\/22<\/td><td>1,237,928<\/td><\/tr><tr><td>7\/19\/22<\/td><td>1,524,964<\/td><\/tr><tr><td>7\/20\/22<\/td><td>1,597,739<\/td><\/tr><tr><td>7\/21\/22<\/td><td>1,129,156<\/td><\/tr><tr><td>7\/22\/22<\/td><td>1,079,813<\/td><\/tr><tr><td>7\/23\/22<\/td><td>635,415<\/td><\/tr><tr><td>7\/24\/22<\/td><td>548,738<\/td><\/tr><tr><td>7\/25\/22<\/td><td>1,027,284<\/td><\/tr><tr><td>7\/26\/22<\/td><td>1,174,254<\/td><\/tr><tr><td>7\/27\/22<\/td><td>1,407,930<\/td><\/tr><tr><td>7\/28\/22<\/td><td>1,075,112<\/td><\/tr><tr><td>7\/29\/22<\/td><td>1,376,970<\/td><\/tr><tr><td>7\/30\/22<\/td><td>573,816<\/td><\/tr><tr><td>7\/31\/22<\/td><td>543,286<\/td><\/tr><tr><td>8\/1\/22<\/td><td>909,552<\/td><\/tr><tr><td>8\/2\/22<\/td><td>1,174,753<\/td><\/tr><tr><td>8\/3\/22<\/td><td>1,140,484<\/td><\/tr><tr><td>8\/4\/22<\/td><td>1,449,453<\/td><\/tr><tr><td>8\/5\/22<\/td><td>889,604<\/td><\/tr><tr><td>8\/6\/22<\/td><td>1,175,847<\/td><\/tr><tr><td>8\/7\/22<\/td><td>493,373<\/td><\/tr><tr><td>8\/8\/22<\/td><td>840,162<\/td><\/tr><tr><td>8\/9\/22<\/td><td>1,029,375<\/td><\/tr><tr><td>8\/10\/22<\/td><td>1,008,081<\/td><\/tr><tr><td>8\/11\/22<\/td><td>982,178<\/td><\/tr><tr><td>8\/12\/22<\/td><td>770,236<\/td><\/tr><tr><td>8\/13\/22<\/td><td>632,076<\/td><\/tr><tr><td>8\/14\/22<\/td><td>454,922<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>So while in-person businesses remain (mostly) open across the United States, mask mandates, social distancing, and remote work have returned. The ongoing increases in new coronavirus cases make it increasingly difficult to maintain \u201cbusiness as usual.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How has 2020 and 2021 affected the way people shop?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOnline sales hit $791.70 billion in 2020, up 32.4% from $598.02 billion in the prior year, according to Commerce Department figures. That\u2019s the highest annual online sales growth of any year for which data is available.\u201d <\/em><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.digitalcommerce360.com\/article\/coronavirus-impact-online-retail\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Digital Commerce 360<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p>Many stores closed and were unable to reopen after COVID-19 reached its peak in 2020. As a result, it made sense for the greater population to stay home and take advantage of the growing ecommerce world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/T11547.webp\" alt=\"Bar and line chart of &quot;Retail Ecommerce Sales Worldwide, 2019-2025&quot;\" class=\"wp-image-17055\" width=\"580\" height=\"630\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"InsiderIntelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/content-na1.emarketer.com\/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_bea418-8b kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_842f76-28\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Retail Ecommerce Sales Worldwide, 2019-2025<\/strong><\/em><\/p>\n\n\n\n<p><em>Trillions, % change, and % of total retail sales<\/em><\/p>\n\n\n\n<p><em>2019<\/em><\/p>\n\n\n\n<div id=\"list-cc0d469\" class=\"list-c46a824\"><ul><li><em>Retail ecommerce sales: $3.351 trillion<\/em><\/li><li><em>20.5% change<\/em><\/li><li><em>13.8% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2020<\/em><\/p>\n\n\n\n<div id=\"list-c721da8\" class=\"list-c7625d6\"><ul><li><em>Retail ecommerce sales: $4.213 trillion<\/em><\/li><li><em>25.7% change<\/em><\/li><li><em>17.8% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2021<\/em><\/p>\n\n\n\n<div id=\"list-c1ca09e\" class=\"list-c21cd9b\"><ul><li><em>Retail ecommerce sales: $4.921 trillion<\/em><\/li><li><em>16.8% change<\/em><\/li><li><em>19.6% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2022<\/em><\/p>\n\n\n\n<div id=\"list-c9cc468\" class=\"list-c7e9a54\"><ul><li><em>Retail ecommerce sales: $5.545 trillion<\/em><\/li><li><em>12.7% change<\/em><\/li><li><em>21\/0% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2023<\/em><\/p>\n\n\n\n<div id=\"list-c595b3a\" class=\"list-c955f3c\"><ul><li><em>Retail ecommerce sales: $6.169 trillion<\/em><\/li><li><em>11.2% change<\/em><\/li><li><em>22.3% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2024<\/em><\/p>\n\n\n\n<div id=\"list-c8df2e4\" class=\"list-c6a9b13\"><ul><li><em>Retail ecommerce sales: $6.773 trillion<\/em><\/li><li><em>9.8% change<\/em><\/li><li><em>23.4% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2025<\/em><\/p>\n\n\n\n<div id=\"list-c0631ab\" class=\"list-c8c3e2a\"><ul><li><em>Retail ecommerce sales: $7.485 trillion<\/em><\/li><li><em>9.0% change<\/em><\/li><li><em>24.5% of total retail sales<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling, and other vice goods sales<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, May 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Facing record-breaking demand, <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/dtc-brands-frictionless-shopping-experience\/\">ecommerce DTC brands<\/a>, marketplaces, and social media invested heavily in a more robust customer experience. Not only did buyers find the products and services they needed online, but they also welcomed the virtual features that lowered prices, offered fast shipping, and allowed more ways to pay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The impact of COVID-19 on social media marketing<\/h2>\n\n\n\n<p>As more people picked up their phones in their free time, two trends dominated social media:<\/p>\n\n\n\n<div id=\"list-c94e37b\" class=\"list-c561c03\"><ul><li>People are online longer and more often.<\/li><li>Social commerce is evolving fast.<\/li><li>Influencer marketing is increasingly popular and effective for brand-consumer connections.<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">People are online longer and more often.<\/h3>\n\n\n\n<p>Journalist John Koetsier at <em>Forbes<\/em> shared results from several studies showing that most <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2020\/09\/26\/global-online-content-consumption-doubled-in-2020\/?sh=d2a83ed2fdeb\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">people doubled their online activity<\/a> in 2020. Ecommerce and streaming services dominated pandemic spending since social distancing and lockdowns resulted in increased consumer screen time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/T11520.webp\" alt=\"Line graph of Social Networks: Average Time Spent by Users in the US, all of which rose in 2020\" class=\"wp-image-17057\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"InsiderIntelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/chart-na1.emarketer.com\/c\/T11520\/social-networks-average-time-spent-by-users-us-by-platform-2019-2023-hrsmins-per-day-among-users-of-each-platform-1\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_3dd479-f0 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_ddb066-4d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Social Networks: Average Time Spent by Users in the US, by Platform, 2019-2023<\/strong><\/em><\/p>\n\n\n\n<p><em>Hrs:mins per day among users of each platform<\/em><\/p>\n\n\n\n<p><em>2019<\/em><\/p>\n\n\n\n<div id=\"list-cad358c\" class=\"list-ca06dae\"><ul><li><em>Facebook: 0:33<\/em><\/li><li><em>Instagram: 0:26<\/em><\/li><li><em>TikTok: 0:27<\/em><\/li><li><em>Twitter: 0:26<\/em><\/li><li><em>Snapchat: 0:26<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2020<\/em><\/p>\n\n\n\n<div id=\"list-c80c8f6\" class=\"list-cf3c7d9\"><ul><li><em>Facebook: 0:39<\/em><\/li><li><em>Instagram: 0:35<\/em><\/li><li><em>TikTok: 0:39<\/em><\/li><li><em>Twitter: 0:32<\/em><\/li><li><em>Snapchat: 0:28<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2021<\/em><\/p>\n\n\n\n<div id=\"list-c4a3eed\" class=\"list-c7b3c38\"><ul><li><em>Facebook: 0:37<\/em><\/li><li><em>Instagram: 0:33<\/em><\/li><li><em>TikTok: 0:37<\/em><\/li><li><em>Twitter: 0:30<\/em><\/li><li><em>Snapchat: 0:29<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2022<\/em><\/p>\n\n\n\n<div id=\"list-c6be9ed\" class=\"list-c618e67\"><ul><li><em>Facebook: 0:36<\/em><\/li><li><em>Instagram: 0:33<\/em><\/li><li><em>TikTok: 0:36<\/em><\/li><li><em>Twitter: 0:31<\/em><\/li><li><em>Snapchat: 0:29<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2023<\/em><\/p>\n\n\n\n<div id=\"list-c675400\" class=\"list-c385d0a\"><ul><li><em>Facebook: 0:35<\/em><\/li><li><em>Instagram: 0:32<\/em><\/li><li><em>TikTok: 0:35<\/em><\/li><li><em>Twitter: 0:31<\/em><\/li><li><em>Snapchat: 0:28<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: ages 18+ who use at least once per month; includes all time spent with each medium regardless of multitasking; includes all activities on social networks via desktop\/laptop computers and mobile devices, such as smartphones and tablets; includes watching video streamed through social networks<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, April 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Insider Intelligence published a similar study (see above) demonstrating that social media use also skyrocketed at the start of the pandemic. Brands that wish to attract and maintain consumer attention must recognize the central role that social media activity plays on people during a global pandemic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social commerce is evolving fast.<\/h3>\n\n\n\n<p>Social commerce is the ongoing integration between ecommerce sales and social media. It allows users to connect over their favorite purchases, share deals, purchase products in just a few clicks, and so much more.<\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-commerce-s-commerce\/\">Social commerce<\/a> has also allowed people to connect with like-minded brands and influencers. Consumers can join communities with shared values and lifestyles just as brands learn how to leverage social media to create more authentic content.<\/p>\n\n\n\n<p>These social commerce trends greatly impact paid social advertising. For example, social ads are shareable, and in-app shopping capabilities allow users to shop and buy in fewer clicks.&nbsp;<\/p>\n\n\n\n<p>Marketers are also appreciating the value of repurposed user-generated content as paid ad content. UGC is far more affordable than ad agencies and production companies. More importantly, UGC resonates better with niche audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing is increasingly popular and effective for brand-consumer connections.<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/grin.co\/blog\/understanding-the-creator-economy\/\" class=\"rank-math-link\">creator economy<\/a> is stronger than it\u2019s ever been. Users are learning to publish more authentic content and connect with those who share similar values and interests. The rising number of social media users creates fresh, new opportunities for brands to take their relationship with prospects and customers to the next level.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/eMarketer-coronavirus-impact-what-platforms-do-us-marketers-think-most-important-right-now-influencer-marketing-of-respondents-may-2020-257445.webp\" alt=\"Bar graph of &quot;Coronavirus Impact: What Platforms Do US Marketers Think Are Most Important Right Now for Influencer Marketing?&quot;\" class=\"wp-image-17059\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"InsiderIntelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/chart-na1.emarketer.com\/238519\/coronavirus-impact-what-platforms-do-us-marketers-think-most-important-right-now-influencer-marketing-of-respondents-may-2020\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_229076-e7 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_40de14-25\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Coronavirus Impact: What Platforms Do US Marketers Think Are Most Important Right Now for Influencer Marketing?<\/strong><\/em><\/p>\n\n\n\n<p><em>% of respondents, May 2020<\/em><\/p>\n\n\n\n<p><em>Instagram: 91%<\/em><\/p>\n\n\n\n<p><em>Facebook: 49%<\/em><\/p>\n\n\n\n<p><em>TikTok: 39%<\/em><\/p>\n\n\n\n<p><em>Pinterest: 26%<\/em><\/p>\n\n\n\n<p><em>Blogs: 25%<\/em><\/p>\n\n\n\n<p><em>Twitter: 19%<\/em><\/p>\n\n\n\n<p><em>Snapchat: 7%<\/em><\/p>\n\n\n\n<p><em>Source: Linqia, \u201cInfluencer Marketing During COVID-19,\u201d May 28, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Influencers (particularly nano and <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/the-ultimate-guide-to-micro-influencers\/\">micro influencers<\/a>) are far more affordable than most digital marketing strategies. Brands can <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-management\/\">partner with creators<\/a> to lower their acquisition costs and move customers through <a href=\"https:\/\/grin.co\/blog\/influencers-for-every-stage-of-your-marketing-funnel\/\">their marketing funnel<\/a> with fewer touch points.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is your corporate responsibility during COVID-19?<\/h2>\n\n\n\n<p>As a brand, you maintain a certain amount of influence and leadership. <strong><em>Corporate social responsibility (CSR)<\/em><\/strong> refers to branded efforts to <strong><em>promote ethical behavior and general goodwill <\/em><\/strong>among that brand\u2019s customers and prospects.<\/p>\n\n\n\n<p>During the current pandemic, CSR can take many forms. According to the <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.weforum.org\/agenda\/2020\/03\/coronavirus-and-corporate-social-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Economic Forum<\/a>, the main ways that organizations socially innovate are:<\/p>\n\n\n\n<div id=\"list-c0d4f08\" class=\"list-ce87509\"><ul><li>Promoting emotional, mental, and physical health<\/li><li>Taking care of employees financially (even if they cannot work)<\/li><li>Investing creatively in local business<\/li><\/ul><\/div>\n\n\n\n<p>While not every organization has the ability to donate millions to local small businesses or send employees home with pay for weeks at a time, a<em>ll brands can leverage their public message to promote empathy, charitable deeds, and hope to their respective audiences<\/em>.<\/p>\n\n\n\n<p>The same is true for influencers, many of whom are exercising their personal brand in accordance with CSR best practices. By partnering with influencers, your brand can both extend its reach and do more good for the greater population.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing benefits to the consumer<\/h3>\n\n\n\n<p>Consumers are still shopping, despite the obvious <a href=\"https:\/\/www.forbes.com\/sites\/jasongoldberg\/2020\/03\/29\/the-impact-of-covid-19-on-us-brands-and-retailers\/?sh=1bde04941452\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">shift in demand<\/a>. Similarly, businesses need to be able to operate and grow in order to keep up with that demand and provide consumer income.<\/p>\n\n\n\n<p>Your brand will be most successful by creating value for the consumer in newer and better ways. This approach will both improve the quality of your products\/service and the overall customer experience.<\/p>\n\n\n\n<p>More so than most marketing channels, influencer marketing helps you connect with your customers using content that focuses on social awareness and positivity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Influencers get the message out.<\/h4>\n\n\n\n<p>One of the best ways to help your audience is to <strong><em>spread the word about improving one\u2019s health, safety, and overall quality of life.<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p>When news of an international outbreak prompted new safety protocols (such as lockdowns, hand washing, masking, etc.), many creators published content to generate awareness. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tiktok.com\/@elfyeah\/video\/6807830033202269445?u_code=d51b4mb82441h7&amp;preview_pb=0&amp;language=en&amp;timestamp=1585087202&amp;utm_source=more&amp;utm_campaign=client_share&amp;utm_medium=android&amp;share_app_name=musically&amp;share_iid=6806870970642433797&amp;source=h5_m\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">E.l.f. Cosmetics<\/a> teamed up with <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tiktok.com\/@illwayno?sender_device=pc&amp;sender_web_id=6947753402097993222&amp;is_from_webapp=v1&amp;is_copy_url=0\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">iLL Wayno<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.tiktok.com\/@hollafyesixwun?sender_device=pc&amp;sender_web_id=6947753402097993222&amp;is_from_webapp=v1&amp;is_copy_url=0\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Holla FyeSixWun<\/a> for a handwashing remix on <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/everything-to-know-about-tiktok-influencer-marketing\/\">TikTok<\/a>.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@elfyeah\/video\/6807830033202269445\" data-video-id=\"6807830033202269445\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@elfyeah\" href=\"https:\/\/www.tiktok.com\/@elfyeah\" rel=\"noopener\">@elfyeah<\/a> <p>Y\u2019all better lather up ???? Keep your eyes, lips, face safe! ???????????? <a title=\"eyeslipsface\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eyeslipsface\" rel=\"noopener\">#eyeslipsface<\/a> <a title=\"elfyeah\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/elfyeah\" rel=\"noopener\">#elfyeah<\/a> @illwayno  @hollafyesixwun <\/p> <a target=\"_blank\" title=\"\u266c Eyes. Lips. Face. Safe. e.l.f. Cosmetics - elfyeah\" href=\"https:\/\/www.tiktok.com\/music\/Eyes-Lips-Face-Safe-elf-Cosmetics-6807817897126152965\" rel=\"noopener\">\u266c Eyes. Lips. Face. Safe. e.l.f. Cosmetics &#8211; elfyeah<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Brooklyn\u2019s <a href=\"https:\/\/www.instagram.com\/theyoungsmiths\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">@theyoungsmiths<\/a> encouraged her audience to \u201cembrace the pause\u201d during lockdown and invest time into mindfulness and relaxation. Jodenny (@theyoungsmiths) shared ideas for incorporating family members into creative activities to increase mental health during an uncertain time.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-KbcvAA4pA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-KbcvAA4pA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-KbcvAA4pA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by ???????? ???????? | ???????????????????????????????????????? &amp; ???????????????????????????????????? (@theyoungsmiths)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h4 class=\"wp-block-heading\">People trust their favorite influencers.<\/h4>\n\n\n\n<p>Buyers can easily spot those brands trying to exploit a worldwide tragedy for financial gain because they fail to engage their customers, establish trust, and nurture long-term relationships.<\/p>\n\n\n\n<p>That\u2019s why influencers don\u2019t just do business with any brand \u2013 they partner with organizations that share their values and deliver benefits to their online communities. A creator\u2019s dedication to engaging their audience is why followers trust their favorite influencers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cConsumers are, more than ever, being swayed by influencers when it comes to purchasing decisions. Somewhat unsurprising, this is most true of 16-24-year olds, 60% of whom credit influencers with purchases they have made in the past six months.\u201d <\/em><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.thebcma.info\/wp-content\/uploads\/2020\/02\/Takumi_-Trust-transactions-and-trend-setters-the-realities-of-influencer-marketing_2019_FINAL.pdf\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Takumi: Trust, transactions and trend-setters<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p>By partnering with influencers to help you craft your message during a global pandemic, you will be able to earn trust with your audience and sell responsibly. More importantly, <strong><em>influencers can show you how to prioritize CSR in a way that best engages your ideal customers during and after the current COVID-19 crisis<\/em><\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Influencers spread positivity.<\/h4>\n\n\n\n<p>Influencers are professional creatives. They showcase resiliency in the face of difficulty and inspire audiences to thrive by making small, meaningful changes to their lives.<\/p>\n\n\n\n<p>Instagram and YouTube influencer, <a href=\"https:\/\/www.youtube.com\/channel\/UC-ga3onzHSJFAGsIebtVeBg\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Lavendaire<\/a>, engaged her female audience with messages of self-love and personal improvement during lockdown. She posted \u201c15 Self Care Ideas for Coronavirus Quarantine\u201d and recommended self-care activities like learning a new language, organizing one\u2019s home, and taking an online course.<\/p>\n\n\n\n<div id=\"video-cc32210\" class=\"video-cc6f76d cc-vid\"><div id=\"video-cc32210-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AQxpQ94Euic?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Many influencers spread positivity simply by being entertaining. Whether creating engaging COVID-19-specific music videos on TikTok or using humor in a daily vlog, consumers are drawing hope and inspiration from creator content online on a regular basis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing benefits to brands&nbsp;<\/h3>\n\n\n\n<p>Influencers help brands close the gap between business goals and the needs of the average consumer. Creator collaborations during this pandemic are empowering brands to listen to and serve customers in more meaningful ways.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Influencer marketing positions brands as authentic and socially conscious.<\/h4>\n\n\n\n<p>Solidarity draws people together during a crisis, and brands that work with influencers can benefit from this sense of \u201cstrength in numbers.\u201d&nbsp;<\/p>\n\n\n\n<p>Because influencers are authentic, they have a built in <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/podcast\/how-to-instantly-build-trust-with-your-ideal-customers-and-turn-them-into-lifetime-raving-fans\/\">trust<\/a> with their audience, brands benefit from that trust when an influencer shares a brand\u2019s story.<\/p>\n\n\n\n<p>Consumers are then able to see your brand as <strong><em>a leader within a broader social movement that empowers others, rather than one that makes money off of people\u2019s vulnerability<\/em><\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Influencer marketing helps brands produce authentic media and content.<\/h4>\n\n\n\n<p>Influencers are uniquely qualified to engage audiences with relevant content. They are more in tune with their audience and can better understand the needs of their online communities.<\/p>\n\n\n\n<p>This content marketing prioritizes authentic media over traditional advertising and manipulative sales tactics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cBeing authentic doesn\u2019t mean that you only ever produce perfect content \u2013 it just means that your brand messaging is honest, endearing, and direct. A key part of creating authentic content is refining your content marketing strategy over time as you develop deeper connections with members of your audience.\u201d <\/em><\/p>\n<cite><em>&#8211; GRIN, <a href=\"https:\/\/grin.co\/blog\/how-do-you-create-authentic-content\/\">How to Create Authentic Content<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<p>Brands that want to create authentic media during the COVID-19 pandemic are most successful when they partner with influencers. Not only will influencers help your brand produce authentic messaging effectively, but they will also give you critical insights into the hidden needs of your ideal consumers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Influencer marketing during a pandemic allows brands to maximize the message and lower their costs.<\/h4>\n\n\n\n<p>While many economic side effects of the coronavirus remain to be seen, you need your marketing dollars to go farther than they did prior to 2020. Therefore, any marketing approach you choose should generate more robust results.<\/p>\n\n\n\n<p><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/20-influencer-marketing-statistics-that-will-surprise-you\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Digital Marketing Institute<\/a> (citing Tomson research) declared that influencer marketing generates over a 600% return on average.<\/p>\n\n\n\n<p>In another study sponsored by <a href=\"https:\/\/www.inc.com\/bill-carmody\/influencer-marketing-delivers-11x-roi-over-all-other-forms-of-digital-media.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nielsen Catalina Solutions<\/a>, experts found that influencer marketing, in some cases, surpasses PPC banner ad ROI by 1,100%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/eMarketer-share-of-us-marketers-using-social-media-influencer-marketing-2019-2022-of-total-marketers-262207.webp\" alt=\"Line graph of US marketers using social media and influencer marketing from 2019 - 2022, and influencer marketing is rising\" class=\"wp-image-17061\" width=\"636\" height=\"630\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"InsiderIntelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/chart-na1.emarketer.com\/243281\/share-of-us-marketers-using-social-media-influencer-marketing-2019-2022-of-total-marketers\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_118e16-a2 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_53550a-aa\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Share of US Marketers Using Social Media and Influencer Marketing, 2019-2022<\/strong><\/em><\/p>\n\n\n\n<p><em>% of total marketers<\/em><\/p>\n\n\n\n<p><em>2019<\/em><\/p>\n\n\n\n<div id=\"list-c0a8ae8\" class=\"list-ccbd852\"><ul><li><em>Social media marketing: 91.0%<\/em><\/li><li><em>Influencer marketing: 55.4%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2020<\/em><\/p>\n\n\n\n<div id=\"list-cddc16b\" class=\"list-c86ebc0\"><ul><li><em>Social media marketing: 91.7%<\/em><\/li><li><em>Influencer marketing: 62.3%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2021<\/em><\/p>\n\n\n\n<div id=\"list-c80d4fd\" class=\"list-c1615d8\"><ul><li><em>Social media marketing: 91.9%<\/em><\/li><li><em>Influencer marketing: 67.9%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2022<\/em><\/p>\n\n\n\n<div id=\"list-cd7eabd\" class=\"list-c563090\"><ul><li><em>Social media marketing: 92.1%<\/em><\/li><li><em>Influencer marketing: 72.5%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: companies with 100+ employees; includes both paid and unpaid (i.e., compensation in the form of free product or trips) brand-influencer partnerships<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, Nov 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Why is influencer marketing so popular?<\/p>\n\n\n\n<p><strong><em>First, it can accommodate both large and small marketing budgets<\/em><\/strong>. Influencer marketing managers can invest as little or as much as they want, depending upon what they can afford and the quality of an influencer\u2019s engagement metrics.<\/p>\n\n\n\n<p><strong><em>Second, influencer posts spark ongoing user-generated content (UGC)<\/em><\/strong>. Consumers and influencers will continue to engage creator posts featuring your brand for long after your campaign officially ends. This digital word-of-mouth helps you lower your acquisition costs, increase your website traffic, and raise brand awareness.&nbsp;<\/p>\n\n\n\n<p><strong><em>Lastly, influencer posts are easy to repurpose for PPC ads<\/em><\/strong>. Repurposing UGC (with the influencer\u2019s permission) lowers your production costs. Additionally, you can reuse posts that already performed well organically, further increasing your overall ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bringing Brands and Consumers Together<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Brand #1 &#8211; MuteSix\/Snibbs<\/h4>\n\n\n\n<p><a href=\"https:\/\/grin.co\/case-studies\/influencer-marketing-footwear-brand\/\">Snibbs partnered with MuteSix<\/a> to launch a new line of shoes in March 2020. But as the threat of COVID-19 rose dramatically, the brand altered their strategy at the last minute.<\/p>\n\n\n\n<p>MuteSix and Snibbs recognized the great weight that the pandemic placed on doctors, nurses, and hospital staff. So they gifted as many shoes as they could to frontline workers. The campaign provided high-quality work shoes to a struggling workforce and created enormous support on social media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand #2 &#8211; SmartSweets<\/h4>\n\n\n\n<p>With more time at home, people need more snacks. Years ago, SmartSweets founder Tara Bosch completed her \u201cquest to Kick Sugar, Keep Candy.\u201d Today, the brand sells delicious, healthy, sweet snacks.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CS2BSV2Hq6C\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CS2BSV2Hq6C\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CS2BSV2Hq6C\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by SmartSweets\u2122 (@smartsweets)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>During the pandemic, the brand leveraged their Instagram to create playful infographics modeled after well-known charts. In the example above, SmartSweets parodied Maslow\u2019s Hierarchy of Needs with stay-at-home favorites.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand #3 &#8211; Uber<\/h4>\n\n\n\n<div id=\"video-cabdc0c\" class=\"video-ca15d6b cc-vid\"><div id=\"video-cabdc0c-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_e8XLnMiCOE?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In a radical step on behalf of their drivers and customers, Uber urged viewers to stay home and safe when the infection rates were at their worst in 2020. The video above showing people how to make the most of lockdown went viral almost immediately. Though somber, Uber remained positive and hopeful as it promoted nationwide safety measures to slow the spread of the virus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Conclusion: Transparency, goodwill, and authenticity is the key to brand-consumer connections during the current pandemic.<\/h2>\n\n\n\n<p>You want the bond between you and your customers to be as strong as ever in both the good times and the bad. Focusing on your social responsibility and authenticity will help you build those relationships for long-term brand affinity.<\/p>\n\n\n\n<p><strong><strong>No other marketing approach earns trust with consumers quite like <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing<\/a><\/strong>. As consumers grow closer to their favorite creators under these difficult circumstances, your brand can identify those creators with similar values and audiences.<\/strong><\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Updated: July 2023<\/strong><\/h3>\n\n\n\n<div id=\"div-c0053c0\" class=\"div-cf8c58e\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-cf8c58e-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c93d59c\" class=\"heading-c57e878\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cf6d183\" class=\"query-c67ca9f\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c6eee80\" class=\"querytemplate-c1d12f1\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c398a84\" class=\"div-c3c82e4 \" href=\"https:\/\/grin.co\/blog\/collaborate-with-influencers\/\">\n<div id=\"div-cc5fd4e\" class=\"div-c83edec\">\n<div id=\"div-c01dc0f\" class=\"div-c96c4f5\">\n<h6 id=\"heading-c8c32e9\" class=\"heading-cb50c6d\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-cbde36e\" class=\"heading-c3e98c0\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c770b35\" class=\"image-c64a367 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c0bd5ff\" class=\"div-ce65be1\">\n<p id=\"paragraph-c917ec1\" class=\"paragraph-c6aca9d\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-c028adb\" class=\"heading-c50b879\">How to Collaborate with Influencers &#8211; and When to Let Them Go<\/h6>\n\n\n\n<p id=\"paragraph-c0950f7\" class=\"paragraph-cceb391\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c181dbc\" class=\"button-c629a03 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c398a84-q-2\" class=\"div-c3c82e4 \" href=\"https:\/\/grin.co\/blog\/how-to-write-an-effective-influencer-collaboration-email\/\">\n<div id=\"div-cc5fd4e-q-2\" class=\"div-c83edec\">\n<div id=\"div-c01dc0f-q-2\" class=\"div-c96c4f5\">\n<h6 id=\"heading-c8c32e9-q-2\" class=\"heading-cb50c6d\">Nov<\/h6>\n\n\n\n<h6 id=\"heading-cbde36e-q-2\" class=\"heading-c3e98c0\">15<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c770b35-q-2\" class=\"image-c64a367 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/11\/Man-on-laptop-at-work.jpeg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/11\/Man-on-laptop-at-work.jpeg 600w, https:\/\/grin.co\/wp-content\/uploads\/2019\/11\/Man-on-laptop-at-work-300x200.jpeg 300w, https:\/\/grin.co\/wp-content\/uploads\/2019\/11\/Man-on-laptop-at-work-150x100.jpeg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c0bd5ff-q-2\" class=\"div-ce65be1\">\n<p id=\"paragraph-c917ec1-q-2\" class=\"paragraph-c6aca9d\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-c028adb-q-2\" class=\"heading-c50b879\">How to Write an Effective Influencer Collaboration Email<\/h6>\n\n\n\n<p id=\"paragraph-c0950f7-q-2\" class=\"paragraph-cceb391\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c181dbc-q-2\" class=\"button-c629a03 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many shoppers are still experiencing concern and uncertainty due to the lingering global effects of COVID-19.<\/p>\n","protected":false},"author":2,"featured_media":17063,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[119,122,118],"industry":[],"program_status":[113],"class_list":["post-10013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-drive-sales","individual_goals-marketing-innovation","individual_goals-increase-brand-awareness","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":23438,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":18,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/10013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=10013"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/10013\/revisions"}],"predecessor-version":[{"id":50191,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/10013\/revisions\/50191"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/17063"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=10013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=10013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=10013"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=10013"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=10013"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=10013"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=10013"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=10013"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=10013"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=10013"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=10013"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=10013"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=10013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}