{"id":10341,"date":"2020-05-06T14:06:38","date_gmt":"2020-05-06T21:06:38","guid":{"rendered":"https:\/\/grin.co\/?p=10341"},"modified":"2025-10-03T14:42:09","modified_gmt":"2025-10-03T21:42:09","slug":"20-brands-using-tiktok-influencers-the-right-way","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/20-brands-using-tiktok-influencers-the-right-way\/","title":{"rendered":"20 Brands Using TikTok Influencers the Right Way"},"content":{"rendered":"\n\n\n

TikTok take over<\/span><\/h2>\n\n\n\n

TikTok is on pace to become the fastest-growing social media platform in history. For years, marketers looked to Instagram and YouTube as the leading influencer spaces, but TikTok is quickly becoming the new breeding ground for top influencers.<\/span><\/p>\n\n\n\n

Brands switching to TikTok<\/span><\/h3>\n\n\n\n

TikTok offers more engagement potential, including video duets, live reactions, and smooth sharing integration with other leading social media channels.<\/span><\/p>\n\n\n\n

Additionally, TikTok is reaching younger consumers, namely Gen Z-ers and younger Millennials. Brands that seek younger audiences know that they have to embrace the TikTok craze or risk a decline in market share.<\/span><\/p>\n\n\n\n

Though we are still in the early days of TikTok, plenty of brands have committed to the new social media space and are publishing fun and exciting content for the masses. Here are our top twenty inspiring ideas that could help your brand become successful using TikTok influencers, as well.<\/span><\/p>\n\n\n\n

20 brands on TikTok to fuel your creative strategy<\/span><\/h2>\n\n\n\n

Brand 1: <\/span>NBA<\/span><\/a> – beyond the game<\/span><\/h3>\n\n\n\n

On other social media accounts, the NBA predictably publishes game highlights and sports news alerts. But on TikTok, NBA mascots get free reign. These costumed staff members are talented (watch TikTok videos of Phoenix Suns’ Gorilla dunk for fans) slapstick comedians.<\/span><\/p>\n\n\n\n

Why it works<\/span><\/h4>\n\n\n\n

Fans get a “behind the scenes” peek at entertainment initiatives that complement watching the live event. These videos also give at-home audiences something that they couldn’t otherwise enjoy unless they attended the games in person.<\/span><\/p>\n\n\n\n

Brand 2: <\/span>Apple Music<\/span><\/a> – trendy hashtags<\/span><\/h3>\n\n\n\n

You would expect Apple Music to share music video sneak peeks. Instead, Apple Music invites artists into an informal effort to spread fun hashtags such as #SoundtrackToMyDay, #PerfDate, and #NeverStop.<\/span><\/p>\n\n\n\n

Why it works<\/span><\/span><\/h4>\n\n\n\n

Who doesn’t love personal details about their favorite celebrity? Apple Music gives audiences exclusive content on TikTok rather than recycled material from other channels. And the branded-hashtag approach is a nice touch because it allows fans to respond and create user-generated feedback.<\/span><\/p>\n\n\n\n

Brand 3: <\/span>NFL<\/span><\/a> – ready for the draft?<\/span><\/h3>\n\n\n\n

The NFL has been experimenting with TikTok over the last year, and parts of their video selection mimic content on other social accounts. But to get fans excited for the draft, the NFL has dialed it in with a mixture of anticipation and humor.<\/span><\/p>\n\n\n\n

For example, followers have especially enjoyed a <\/span>draft montage<\/span><\/a> set to Aladdin’s “A Whole New World.” <\/span><\/p>\n\n\n\n

Why it works<\/span><\/span><\/h4>\n\n\n\n

The NFL is using TikTok to show a more lighthearted side to a league often marketed as epic clashes of titans. Enjoying more whimsical content, NFL fans on TikTok get excited about upcoming events and share a laugh at the same time.<\/span><\/p>\n\n\n\n

Brand 4: <\/span>Chipotle<\/span><\/a> – challenges and more challenges<\/span><\/h3>\n\n\n\n

Chipotle has become one of the poster child brands on TikTok due to its creative use of hashtagged challenges (note especially #GuacDance and #ChipotleLidFlip). Thousands of fans have taken the challenge with videos of their own, and thousands more chose to create a duet with the initial challenger.<\/span><\/p>\n\n\n\n

Why it works<\/span><\/span><\/h4>\n\n\n\n

Challenges are exciting ways to spread brand awareness and authentic engagement. TikTok’s sharing options grant users many different ways to react and respond to user-generated content.<\/span><\/p>\n\n\n\n

Brand 5: <\/span>Guess<\/span><\/a> – challenges plus influencers<\/span><\/h3>\n\n\n\n

Famed for its #InMyDenim challenge, Guess is one of the earliest adopters on TikTok. They are also one of the first TikTok brands to partner with influencers. Guess’s most-viewed videos include sponsored posts with @mylifeaseva, @brentrivera, and @madison_willow.<\/span><\/p>\n\n\n\n

Why it works<\/span><\/span><\/h4>\n\n\n\n

The most robust group of TikTok power users are influencers. Partnering with influencers to market challenges is one of the most efficient ways to create volumes of user-generated content.<\/span><\/p>\n\n\n\n

Brand 6: <\/span>Gymshark<\/span><\/a> – consistency and variety<\/span><\/h3>\n\n\n\n

As with most marketing approaches, consistent content creation is critical. Thankfully, Gymshark is an example to us all on TikTok.<\/span><\/p>\n\n\n\n

Gymshark offers TikTok audiences workout videos, homemade tutorials, apparel modeling (for active consumers of all ages), parkour demonstrations, and more. <\/span><\/p>\n\n\n\n

Why it works<\/span><\/span><\/h4>\n\n\n\n

When expanding into a new, branded social channel, Gymshark established itself immediately by taking TikTok seriously. Marketers knew it was pointless to adopt TikTok without taking full advantage of it – and they have!<\/span><\/p>\n\n\n\n

Brand 7: <\/span>Sabra Hummus<\/span><\/a> – holiday products and snack ideas<\/span><\/h3>\n\n\n\n

Sabra Hummus is having loads of fun on TikTok. Most of their videos will make you laugh (for example, check out Sabra’s <\/span>hummus on pizza<\/span><\/a> video with “Who Let the Dogs” Out by Baha Men).<\/span><\/p>\n\n\n\n

During Valentine’s holiday, Sabra used TikTok to promote its chocolate hummus. When they don’t have a unique holiday flavor, Sabra demonstrates to fans all the ways you can use hummus for snacks and meals.<\/span><\/p>\n\n\n\n

@sabra<\/a>

When the hummus taste better than frosting?! @brittany_broski #sabra<\/a> #sabrahummus<\/a> #chocolate<\/a> #fyp<\/a> #kombuchagirl<\/a><\/p> \u266c Sweet Dreams (Are Made of This) (Remastered) – Eurythmics & Annie Lennox & Dave Stewart<\/a> <\/section> <\/blockquote>