{"id":10606,"date":"2020-06-11T17:26:56","date_gmt":"2020-06-12T00:26:56","guid":{"rendered":"https:\/\/grin.co\/?p=10606"},"modified":"2025-10-03T14:42:05","modified_gmt":"2025-10-03T21:42:05","slug":"influencers-and-instagram-takeovers","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencers-and-instagram-takeovers\/","title":{"rendered":"Influencers and Instagram Takeovers"},"content":{"rendered":"\n\n\n

If you’re looking to spice things up on your owned media channels, Instagram takeovers may be just the approach you need. Takeovers have gained popularity in the last few years as influencers began infiltrating social media marketing – particularly on Instagram.<\/span><\/p>\n\n\n\n

Alongside user-generated content, takeovers represent one of the best versions of authentic media in marketing today. Including takeovers into your Instagram influencer marketing strategy could be one of the smartest decisions you make.<\/span><\/p>\n\n\n\n

For those who are nervous or don\u2019t know what Influencer Takeovers entail, this guide is for you. Let’s begin by defining what an Instagram takeover is.<\/span><\/p>\n\n\n\n

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What is an Instagram takeover?<\/span><\/h2>\n\n\n\n

In an Instagram takeover, brands give influencers the reigns from within their Instagram account page to create a post (or series of posts).<\/span><\/p>\n<\/div>\n\n\n\n

As you <\/span>build deeper relationships<\/span><\/a> with your best influencers, you\u2019ll be able to trust them to try new things. Knowing that an influencer has so much love for your brand and product can nurture the kind of trust that would allow you to let an influencer temporarily \u201ctake over\u201d your Instagram account.<\/span><\/p>\n\n\n\n

While inside your Instagram account, the influencer\u2019s post retains your branding. Within the post, an influencer identifies him\/herself and publishes content to Instagram on your behalf.<\/span><\/p>\n\n\n\n

The goal is to <\/span>join forces in a more intimate way<\/i><\/b> to reach more people on social media.<\/span><\/p>\n\n\n\n

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How does an Instagram takeover work?<\/span><\/h2>\n\n\n\n

Before an Instagram takeover event, the brand and influencer should discuss the goals of the campaign. Takeovers frequently happen around an event, product launch, or to raise awareness.<\/span><\/p>\n<\/div>\n\n\n\n

The classic takeover<\/span><\/h3>\n\n\n\n

After agreeing on logistics – objectives, message, hashtags, etc. – the brand invites the influencer as a contributor\/editor of their Instagram page. Depending upon the length of the takeover campaign, the influencer might post from the brand page once or multiple times over several days.<\/span><\/p>\n\n\n\n

Publishers <\/span>Little, Brown and Company<\/span><\/a> enjoy using Instagram takeovers to promote new titles. In the example below, Little Brown and Company coordinated a takeover event with <\/span>Anna Pitoniak<\/span><\/a> (author) to promote the release of her book, <\/span>Necessary People<\/span><\/i>.<\/span><\/p>\n\n\n\n

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A post shared by Little, Brown and Company (@littlebrown)<\/a><\/p><\/div><\/blockquote>