{"id":10813,"date":"2022-06-06T08:00:00","date_gmt":"2022-06-06T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=10813"},"modified":"2025-10-03T14:20:14","modified_gmt":"2025-10-03T21:20:14","slug":"quick-guide-to-earned-media-value","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/quick-guide-to-earned-media-value\/","title":{"rendered":"Quick Guide to Earned Media Value &#038; Influencer Media Value"},"content":{"rendered":"\n\n\n<p>In 2020, <a href=\"https:\/\/www.youtube.com\/watch?v=7jhtzLcE7AE\" target=\"_blank\" rel=\"noreferrer noopener\">one drink produced<\/a> more than 4 billion impressions and 250 million views, turning Dunkin&#8217; into the most followed QSR brand on TikTok.&nbsp;<\/p>\n\n\n\n<div id=\"video-c03918e\" class=\"video-cf5df47 cc-vid\"><div id=\"video-c03918e-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7jhtzLcE7AE?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p><strong>So, how can a single product launch transform a 72-year-old fast-food chain into social media royalty?<\/strong> <strong>Earned media value.<\/strong><\/p>\n\n\n\n<p>Dunkin&#8217; has always been a top contender in America&#8217;s breakfast wars. But to win, the company knew it needed a brand champion to spark conversation and generate excitement in a crowded industry.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s why the brand partnered with Charli D&#8217;Amelio\u2014a TikTok megastar and loyal Dunkin&#8217; fan. First, the company updated its menu with her go-to drink order, aptly named <a href=\"https:\/\/www.boston.com\/food\/entertainment\/2020\/09\/06\/charli-damelio-tiktok-dunkin-drink\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;The Charli.&#8221;<\/a> Dunkin&#8217; then let Charli &#8220;take over&#8221; its social media channels to spread the word about the collaboration and new cold brew flavor. The brand even launched a contest for fans to meet the social media star.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@charlidamelio\/video\/6868314158216105221\" data-video-id=\"6868314158216105221\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@charlidamelio\" href=\"https:\/\/www.tiktok.com\/@charlidamelio\" rel=\"noopener\">@charlidamelio<\/a> got my own song and it just hits different. show me how you \u201cdo the charli\u201d while you drink \u2018the charli\u2019 using <a title=\"charlirunsondunkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/charlirunsondunkin\" rel=\"noopener\">#charlirunsondunkin<\/a>!! @dunkin  <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad\" rel=\"noopener\">#ad<\/a> <a target=\"_blank\" title=\"\u266c The Charli - Dunkin&#039;\" href=\"https:\/\/www.tiktok.com\/music\/The-Charli-6868312589710363398\" rel=\"noopener\">\u266c The Charli &#8211; Dunkin&#8217;<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>The collaboration resulted in countless pieces of earned media for the Dunkin&#8217; brand. From news articles to blogs and social media posts, everyone was talking about &#8220;The Charli.&#8221; The partnership also opened the door to brand affinity for a completely new (and much younger) generation of Dunkin&#8217; fans.<\/p>\n\n\n\n<p><strong>This quick guide explores how your brand can also capitalize on earned media and how influencer marketing can enhance your overall earned media strategy.<\/strong><\/p>\n\n\n\n<p>But before we dive in, let\u2019s take a look at a few terms you should be familiar with first:<\/p>\n\n\n\n<div id=\"list-c9e7f48\" class=\"list-cd12a48\"><ul><li><strong>Owned media \u2013<\/strong> Content created and published on a platform you own<\/li><li><strong>Paid media \u2013<\/strong> Any advertising that you pay for\u00a0<\/li><li><strong>Earned media \u2013<\/strong> Organic conversations from third parties about your brand, sometimes as a result of your owned and paid media efforts (e.g., press coverage, social media mentions, word of mouth)\u00a0<\/li><li><strong>Earned media value (EMV) \u2013<\/strong> The estimated dollar amount of all exposure generated from third parties<\/li><li><strong>Impressions \u2013<\/strong> The number of times your content appears to viewers<\/li><li><strong>Engagements \u2013<\/strong> The measurement of comments, likes, clicks, and shares on social media\u00a0<\/li><li><strong>Engagement rate \u2013<\/strong> A metric that compares engagement with reach or audience to measure the amount of interaction<\/li><li><strong>Cost per thousand (CPM) \u2013<\/strong> The price a company pays for every 1,000 impressions an ad receives<\/li><\/ul><\/div>\n\n\n\n<div id=\"div-c1103d7\" class=\"div-c152de0\">\n<h2 class=\"wp-block-heading\">What is earned media value?<\/h2>\n\n\n\n<p>Earned media value is the dollar amount of all exposure generated from third-party sites, social media, or traditional media.&nbsp;<\/p>\n<\/div>\n\n\n\n<p>By putting a quantitative price on brand engagement through these channels, marketers can get an idea of what they might have paid to get the same results through owned or paid media.<\/p>\n\n\n\n<p>Previously, the goal of EMV was to calculate the value of third-party mentions by publications and television news sources. Now, <a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\">user-generated content<\/a> (UGC) on social media is one of the most vital aspects to consider when calculating earned media value.<\/p>\n\n\n\n<p>The basis for EMV lies in understanding what effect a brand\u2019s marketing decisions and public image have on its prospects. Rather than \u201cspend a dollar to get a dollar,\u201d marketers should use that dollar to set off a chain reaction of positive feedback and word of mouth.<\/p>\n\n\n\n<p>If earned media value is low, that often indicates a problem with the brand\u2019s image, voice, or marketing decisions. When earned media value is high, the brand has identified meaningful connections with its audience.&nbsp;<\/p>\n\n\n\n<p>There are a few different approaches to understanding and using EMV. Whether or not your organization adopts a particular model depends on your <a href=\"https:\/\/attentioninsight.com\/customer-centric-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a> and how successfully you can arrive at a reliable metric for earned media value.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c661e0f\" class=\"image-c0db8aa cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/06\/adem-ay-Tk9m_HP4rgQ-unsplash.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/06\/adem-ay-Tk9m_HP4rgQ-unsplash.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"600\" alt=\"Social media apps symbolizing part of earned media value\"\/>\n\n\n\n<div id=\"div-c0b222e\" class=\"div-c30df07\">\n<h3 class=\"wp-block-heading\">What is the difference between paid, owned, and earned media?<\/h3>\n\n\n\n<p>Paid media happens when a brand funds promoting itself on an external platform, owned media is when a brand owns a marketing channel, and earned media is any free, third-party promotion earned as a result of paid and owned media campaigns.<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Paid media<\/h4>\n\n\n\n<p>Paid media is when a company <a href=\"https:\/\/sopa.tulane.edu\/blog\/paid-owned-and-earned-understanding-three-types-media\" target=\"_blank\" rel=\"noreferrer noopener\">spends money advertising<\/a> on an external platform.<\/p>\n\n\n\n<p>The following are examples of paid media:<\/p>\n\n\n\n<div id=\"list-c04c90a\" class=\"list-c87ba3c\"><ul><li>Google Ads<\/li><li>Social media ads<\/li><li>Television and print ads<\/li><li>Billboards<\/li><\/ul><\/div>\n\n\n\n<p>Google provides conversion tracking tools to help measure how ad clicks and product listings lead to meaningful actions like sales or conversions. Leading social media platforms also enable users to easily track important performance metrics like reach, engagements, impressions, etc.&nbsp;<\/p>\n\n\n\n<p>The effectiveness of traditional advertising methods, like billboards, television, and print ads, isn\u2019t always as exact. The most common way to measure performance on these channels is to take a sample of core metrics (sales, web traffic, etc.) before you launch your campaign and compare it to how you perform while the campaign is live.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Owned media<\/h4>\n\n\n\n<p>Owned media is any channel that belongs to the company.&nbsp;<\/p>\n\n\n\n<p>Examples of owned media include:<\/p>\n\n\n\n<div id=\"list-c8ad989\" class=\"list-c3f44d8\"><ul><li>Company websites<\/li><li>Blogs<\/li><li>Organic social media posts<\/li><\/ul><\/div>\n\n\n\n<p>Brands can measure the success of owned media content similarly to how they determine the effectiveness of paid efforts. They can also measure average time on page, pages per session, and returning visitors to determine how compelling users find their content.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Earned media<\/h4>\n\n\n\n<p>Earned media is free third-party promotion \u201cearned\u201d as a result of paid and owned media efforts.<\/p>\n\n\n\n<p>Examples of earned media include:<\/p>\n\n\n\n<div id=\"list-cb6a19d\" class=\"list-c279580\"><ul><li>News articles<\/li><li>Customer reviews\u00a0<\/li><li>Organic social posts mentioning your brand\/product<\/li><li>Word-of-mouth recommendations<\/li><\/ul><\/div>\n\n\n\n<p>Consumers are generally willing to discuss brands organically when they genuinely love its products and services. But the same is also true when they have a negative experience. To keep an eye on earned media mentions, brands should always implement <a href=\"\/product\/influencer-content-management-platform\/\">social listening tools<\/a> to compare positive and negative consumer sentiment and adjust their strategies accordingly.\u00a0<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/roi-influencer-marketing\/\">How to Get ROI from Influencer Marketing Creators<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding EMV on social media<\/h2>\n\n\n\n<p>Many experts prefer to uncover earned media value by comparing impressions (the number of times people viewed a piece of content) to sales since it mimics models for TV ad buys and assumes that all impressions are equally important.&nbsp;<\/p>\n\n\n\n<p>Marketers can now leverage built-in social media analytics reports to view these impressions in <a href=\"https:\/\/sproutsocial.com\/insights\/reach-vs-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">three categories<\/a>:<\/p>\n\n\n\n<div id=\"list-c423566\" class=\"list-ce6b335\"><ol><li><strong>Organic \u2013<\/strong> The number of times your content was displayed (for free) on a social media platform<\/li><li><strong>Paid \u2013<\/strong> The number of times paid content (like Facebook ads) was displayed<\/li><li><strong>Viral \u2013<\/strong> The number of unique people who saw your post or Page mentioned in a story published by a friend. These stories include actions such as liking, sharing or commenting.<\/li><\/ol><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Examining quality vs. quantity of impressions<\/h3>\n\n\n\n<p>Consumers spend hours of their day engaging brands, influencers, and one another over social media. Marketers can weigh impressions differently thanks to social platforms reflecting each different type.<\/p>\n\n\n\n<p>Just as the overall engagement rate of your profile tells the story about the effectiveness of your social media presence, <strong>engagement rate by impression<\/strong> shows how interesting an individual post was to viewers.<\/p>\n\n\n\n<p><strong>When used in conjunction with impressions, reach can tell you if your posts end up in front of the right audience<\/strong>. For example, if you have 10 impressions but only one reach on a post, you can assume that one viewer was quite interested in your content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to calculate earned media value<\/h2>\n\n\n\n<p>It\u2019s important to remember that there is no one-size-fits-all approach to calculating earned media value. But the closest that any marketers have to a standardized earned media value formula is as follows:<\/p>\n\n\n\n<p><strong>(Impressions) * (Cost per 1,000, or CPM) * (Adjustment Factor)<\/strong><\/p>\n\n\n\n<p>The only variable in the formula above with any stable metric is CPM, a metric used in TV\/PPC advertising. Adjustment factors also convey significant ambiguity but allow marketers to tweak value accuracy.&nbsp;<\/p>\n\n\n\n<p><strong>When calculating earned media value metrics on social media, brands must take a comprehensive look at impressions, engagements, and the impact posts have on media mentions. Social listening is also critical to gauge audiences&#8217; general attitudes about a brand online.<\/strong>&nbsp;<\/p>\n\n\n\n<p>When brands invest in the right <a href=\"https:\/\/grin.co\/how-grin-works\/\">influencer marketing platform<\/a>, they gain access to <a href=\"https:\/\/www.ayzenberg.com\/news\/ayzenberg-group-releases-earned-media-value-index-2-0-new-industry-standard-social-media-evaluations\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AI-powered software<\/a> to help identify the real-world cash value of their social media campaigns.&nbsp;<\/p>\n\n\n\n<p>The goal of the software is to provide marketers with an <a href=\"https:\/\/www.alistdaily.com\/technology\/ayzenberg-social-index-adds-earned-media-values-for-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;apples to apples&#8221;<\/a> comparison for CPM across social media platforms. The comparisons come from campaign objectives, engagement, conversions, share of voice, and other variables.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why earned media value is important to influencer marketing<\/h2>\n\n\n\n<p>Ultimately, authentic engagement leads to increased brand awareness and sales. EMV helps demonstrate which influencers possess the highest ROI potential.<\/p>\n\n\n\n<p>When investing in creators, you need your marketing dollars to result in a swell of digital word of mouth. Influencers with high engagement metrics grant you a head start because they\u2019ve done the work of nurturing authentic connections with their audience.<\/p>\n\n\n\n<p>When brands begin scaling their creator team, adopting an influencer marketing platform enables them to easily <a href=\"\/product\/influencer-marketing-reporting-platform\/\">track social media engagement<\/a> and influencer EMV. These platforms allow brands to use EMV metrics to identify where they will get maximum ROI. And because the earned media value calculations are programmed based on engagement metrics (rather than vanity metrics), there is no risk of partnering with inauthentic creators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use EMV in your influencer marketing strategy<\/h2>\n\n\n\n<p>One of the best ways to set the stage for growing EMV is to identify your top-performing influencers. But since you can calculate earned media value based on influencer accounts <em>and<\/em> individual posts, you can further use EMV to guide your ongoing marketing decisions.<\/p>\n\n\n\n<p>For example, <a href=\"\/product\/influencer-content-management-platform\/\">high-performing influencer posts<\/a> from a recent campaign can make great repurposed content in ad campaigns. Since you already know that a particular image and message will perform, you can leverage that value to sponsor paid social media for increased engagement.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/roi-of-whitelisting-influencers\/\">The Benefits of Influencer Whitelisting Toolkit<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tip for creating an earned media strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Make time for media members.&nbsp;<\/h3>\n\n\n\n<p>Many companies partner with journalists and publishers who can incorporate their brand into the news outlets consumers tune into every day. Not only does this strategy enable brands to stay top of mind with consumers, it forces them to create products and initiatives innovative enough to be deemed &#8220;newsworthy&#8221; by local and national media outlets. These partnerships look similar to affiliate marketing but are largely driven by a brand&#8217;s PR and communications team.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/affiliate-marketing-for-beginners\/\">The Complete Guide to Affiliate Marketing: How to Create an Affiliate Program<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Create an amazing customer experience.<\/h3>\n\n\n\n<p>The customer experience is critical to building trust and creating a positive consumer sentiment around your brand. In a recent episode of the <a href=\"https:\/\/grin.co\/podcast\/\"><em>GRIN Gets Real<\/em> podcast<\/a>, renowned marketer and author Dan Gingiss shared his WISE approach for nurturing an ideal customer experience:<\/p>\n\n\n\n<div id=\"list-c3336c7\" class=\"list-c270509\"><ul><li><strong>Witty \u2013 <\/strong>Be clever with your language. You don\u2019t have to be a stand-up comedian, but you do need to use language to your advantage.<\/li><li><strong>Immersive \u2013<\/strong> Do everything in your power to delight throughout the entire customer journey. Ensure their buying experience is smooth and without unwelcome surprises.\u00a0<\/li><li><strong>Shareable \u2013<\/strong> Create moments you know people will want to share with friends and family. The happier customers are, the more willing they\u2019ll be to talk about it.<\/li><li><strong>Extraordinary \u2013<\/strong> Find out where in your customer journey you\u2019re ordinary and kick it up a notch. No one is going to share a perfectly average experience.\u00a0<\/li><\/ul><\/div>\n\n\n\n<p>It isn\u2019t necessary to do all of these things perfectly. Even just excelling in one aspect can launch your customer experience ahead of your competitors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make an impact on your community.&nbsp;<\/h3>\n\n\n\n<p>Find a cause that you believe in and incorporate it into your brand\u2019s mission and values. Studies show that <a href=\"https:\/\/impakter.com\/influencer-marketing-and-sustainability-an-interview-with-amra-elma\/\" target=\"_blank\" rel=\"noreferrer noopener\">56% of consumers<\/a> will stop buying from brands they believe are ethically unconscious, and 91% of consumers will likely switch to a brand that supports a good cause, given similar product price and quality.&nbsp;<\/p>\n\n\n\n<p>Madewell is one of the many brands that have repositioned itself to adopt sustainability into its ethos and encourage consumers to encourage sustainable shopping behaviors. The brand recently set a <a href=\"https:\/\/content-na1.emarketer.com\/q-a-madewell-s-push-sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">carbon neutrality goal<\/a> and aims to have all its denim be Fair Trade Certified\u2122 by 2025.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/diversity-inclusion-with-influencer-marketing\/\">Diversity &amp; Inclusion With Influencer Marketing&nbsp;<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Show your industry expertise.&nbsp;<\/h3>\n\n\n\n<p>Brands should take every opportunity possible to amplify their expertise through blog posts, social media content, and other forms of owned media. By establishing yourself as a thought leader in your niche, your brand (and your content) becomes a go-to source of information for like-minded individuals. Brands don&#8217;t earn credibility overnight, so make sure you consistently produce interesting, data-backed content for your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Generate earned media value as the fruit of your marketing labor.<\/h2>\n\n\n\n<p>Earned media is often viewed as free press for your brand. But in reality, there is nothing \u201cfree\u201d about it. As the result of your paid and owned media strategies, earned media serves as a hard-earned reward for all the hours and dollars spent running a successful campaign.<\/p>\n\n\n\n<p>Partnering with brand-aligned influencers is one of the most effective ways to generate excitement about your brand and strike up a conversation around your products and services. And by investing in the right creator management platform, you can ensure your brand always invests in the influencers most capable of generating earned media value and providing a positive ROI for your campaigns.<\/p>\n\n\n\n<div class=\"seealso\"><p>Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: <a href=\"https:\/\/grin.co\/learning-center\/\">Creator Management Learning Center\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: November 2023<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading10813_08692b-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10813_08692b-82\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id10813_4adebf-0c kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane10813_2ceaef-80\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is an example of earned media?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer endorsements and word-of-mouth recommendations are both examples of earned media.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane10813_0e02d4-0e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is earned media, and why is it important?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Earned media is exposure gained from some avenue other than paid advertising. It&#8217;s important because it can signify that whoever is talking about a brand actually enjoys its products and services and isn&#8217;t just a paid mouthpiece.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c2fa101\" class=\"div-c9fd6ff\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c9fd6ff-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c89b18c\" class=\"heading-c10ca30\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cbfba0b\" class=\"query-cab44d4\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c908a52\" class=\"querytemplate-cb95e6b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cdb429a\" class=\"div-c3b96ae \" href=\"https:\/\/grin.co\/blog\/influencer-marketing-measurement\/\">\n<div id=\"div-c233fe4\" class=\"div-c623122\">\n<div id=\"div-c313693\" class=\"div-c0fc523\">\n<h6 id=\"heading-c5ce18c\" class=\"heading-c33f75d\">Nov<\/h6>\n\n\n\n<h6 id=\"heading-c44f1b9\" class=\"heading-cd1a257\">24<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5bddde\" class=\"image-cf5ddd6 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Influencer-marketing-measurement-social-image.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Influencer-marketing-measurement-social-image.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Influencer-marketing-measurement-social-image-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Influencer-marketing-measurement-social-image-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Influencer-marketing-measurement-social-image-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cb8ac54\" class=\"div-caa5fdc\">\n<p id=\"paragraph-c223012\" class=\"paragraph-cab1b59\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-c17e85d\" class=\"heading-c9d4979\">The Total Guide to Influencer Marketing Measurement<\/h6>\n\n\n\n<p id=\"paragraph-c00b0e0\" class=\"paragraph-c3cb3d2\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c8e33ac\" class=\"button-c43b7ea cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cdb429a-q-2\" class=\"div-c3b96ae \" href=\"https:\/\/grin.co\/blog\/affiliate-marketing-for-beginners\/\">\n<div id=\"div-c233fe4-q-2\" class=\"div-c623122\">\n<div id=\"div-c313693-q-2\" class=\"div-c0fc523\">\n<h6 id=\"heading-c5ce18c-q-2\" class=\"heading-c33f75d\">Nov<\/h6>\n\n\n\n<h6 id=\"heading-c44f1b9-q-2\" class=\"heading-cd1a257\">08<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5bddde-q-2\" class=\"image-cf5ddd6 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/affiliate-marketing-in-progress-social-image.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/affiliate-marketing-in-progress-social-image.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/affiliate-marketing-in-progress-social-image-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/affiliate-marketing-in-progress-social-image-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cb8ac54-q-2\" class=\"div-caa5fdc\">\n<p id=\"paragraph-c223012-q-2\" class=\"paragraph-cab1b59\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-c17e85d-q-2\" class=\"heading-c9d4979\">Affiliate Marketing for Beginners in 2024<\/h6>\n\n\n\n<p id=\"paragraph-c00b0e0-q-2\" class=\"paragraph-c3cb3d2\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c8e33ac-q-2\" class=\"button-c43b7ea cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, one drink produced more than 4 billion impressions and 250 million views, turning Dunkin&#8217; into the most followed QSR brand on TikTok.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":22983,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[122],"industry":[],"program_status":[113],"class_list":["post-10813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-marketing-innovation","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":28440,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":16,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/10813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=10813"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/10813\/revisions"}],"predecessor-version":[{"id":50141,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/10813\/revisions\/50141"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/22983"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=10813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=10813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=10813"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=10813"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=10813"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=10813"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=10813"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=10813"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=10813"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=10813"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=10813"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=10813"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=10813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}