{"id":12055,"date":"2023-02-15T08:00:00","date_gmt":"2023-02-15T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=12055"},"modified":"2025-10-03T14:14:47","modified_gmt":"2025-10-03T21:14:47","slug":"influencers-for-every-stage-of-your-marketing-funnel","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencers-for-every-stage-of-your-marketing-funnel\/","title":{"rendered":"Influencers for Every Stage of the Influencer Marketing Funnel [+ Infographic]"},"content":{"rendered":"\n\n\n

Refining your marketing strategy means identifying nuance. In other words, your influencer program goals will vary based on your marketing goals and the strengths of your influencers.<\/p>\n\n\n\n

Marketing experts teach that a mature marketing program follows a funnel pattern. Numerous marketing brands have created their own versions of the marketing funnel. No matter how you slice it, the underlying principle remains the same\u2014patiently guiding your audience through an awareness\/education\/buying process is the most sustainable way to produce loyal, empowered customers.<\/p>\n\n\n\n

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Can influencers impact every part of the customer journey? <\/h2>\n\n\n\n

The short answer: Yes! From building brand awareness to encouraging sales, brands can (and should) partner with creators to impact every stage of the customer journey. <\/p>\n\n\n\n

In fact, brands that focus solely on a direct cause-and-effect relationship between an influencer campaign and sales are missing out on other money-making metrics. <\/p>\n<\/div>\n\n\n\n

Gaining your audience\u2019s attention leads to sales now, soon, and farther in the future\u2014if you can nurture them through your marketing funnel. For example, a billboard for a pizza brand will make many people hungry for pizza, but it will not guarantee that those hungry people will spend money with the brand that invested in the billboard ad campaign.<\/p>\n\n\n\n

Other \u201cone-and-done\u201d ad campaigns create the same effect. Despite the initial influx in sales from a single ad, a brand may lose future sales if they embrace just a short-term view of marketing ROI.<\/p>\n\n\n\n

In today\u2019s creator economy, influencers can generate brand awareness and then build upon the initial attention with meaningful content until a consumer is ready to buy. <\/p>\n\n\n\n

Using influencer marketing to reach your top-of-funnel goals <\/h2>\n\n\n\n

The top of your funnel represents the first introduction between your brand and a consumer. Just as it would be unrealistic to demand a sale from every cold call, treating your top-of-funnel (TOFU) audience as either buyers or non-buyers can cause you to lose out on future sales and brand loyalty.<\/p>\n\n\n\n

In any ad or marketing campaign, you will usually find a small percentage of consumers ready to buy at the top of the funnel. This can occur because:<\/p>\n\n\n\n

  • Some consumers make impulsive purchase decisions.\u00a0<\/li>
  • Other customers already have a need, and your messaging resonates with them.\u00a0<\/li><\/ul><\/div>\n\n\n\n

    But most people who meet your brand will need more time and information before making a purchase. Some of the best consumers are those that carefully research their problems and available solutions. <\/p>\n\n\n\n

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