{"id":12133,"date":"2025-04-10T12:29:51","date_gmt":"2025-04-10T19:29:51","guid":{"rendered":"https:\/\/grin.co\/?p=12133"},"modified":"2025-10-03T14:10:27","modified_gmt":"2025-10-03T21:10:27","slug":"influencer-campaign-ideas-to-keep-things-fresh","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-campaign-ideas-to-keep-things-fresh\/","title":{"rendered":"23 Influencer Campaign Ideas &#038; Tips to Keep Your Marketing Fresh"},"content":{"rendered":"\n\n\n<p>More marketers and D2C brands are trying influencer marketing than ever before\u2014and for good reason. The authentic content it provides is the perfect way to generate buzz and drive sales. Not to mention it&#8217;s one of the most cost-effective strategies available to modern marketers.&nbsp;<\/p>\n\n\n\n<p>But as more brands enter the influencer marketing space, it&#8217;s more challenging than it used to be for brands to keep their influencer campaign ideas fresh and engaging. And depending on how much influencer content your brand produces, you may even feel like the thrill of influencer marketing is sometimes gone.<\/p>\n\n\n\n<p>Whether you run dozens of campaigns a month or are just getting ready to <a href=\"https:\/\/grin.co\/blog\/influencer-marketing-ethics\/\">try influencer marketing for the first time<\/a>, here are some strategies to consider as you strive to keep the fire alive and the brand love flowing for your target audience.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd29f99\" class=\"image-c0fdbc3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_20_Influencer_Campaign_Ideas__Tips_2023-Q2-04_Featured1.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_20_Influencer_Campaign_Ideas__Tips_2023-Q2-04_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_20_Influencer_Campaign_Ideas__Tips_2023-Q2-04_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_20_Influencer_Campaign_Ideas__Tips_2023-Q2-04_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" width=\"960\" height=\"640\" alt=\"Three women smiling for the camera as an example of influencer campaign ideas to keep things fresh\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for executing your next successful influencer marketing campaign<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Hold a contest or giveaway.<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DABjGDoPfqA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DABjGDoPfqA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DABjGDoPfqA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by chamberlain coffee (@chamberlaincoffee)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The best part is you can easily tailor your contest or giveaway to help you achieve specific goals.&nbsp;<\/p>\n\n\n\n<p>Looking to build your audience? Require participants to give you a follow in order to win. Want to expand your reach? Ask your followers to share the post with a few friends. You get the idea.&nbsp;<\/p>\n\n\n\n<p>Get your influencers involved, too. By asking your content creators to host the giveaway rather than your brand, you can leverage the trust they&#8217;ve built with their audience to encourage more participation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Leverage unboxing videos and reviews.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sarahlynnrain\/video\/7429471598773570858\" data-video-id=\"7429471598773570858\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@sarahlynnrain\" href=\"https:\/\/www.tiktok.com\/@sarahlynnrain?refer=embed\" rel=\"noopener\">@sarahlynnrain<\/a> Advent Series CONTINUES with the over $1,400 in value @Cult Beauty \ud83e\udd29\ud83c\udf81\u2728 <a title=\"adventcalendar2024\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adventcalendar2024?refer=embed\" rel=\"noopener\">#adventcalendar2024<\/a> <a title=\"adventcalendar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adventcalendar?refer=embed\" rel=\"noopener\">#adventcalendar<\/a> <a title=\"adventcalendaropening\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adventcalendaropening?refer=embed\" rel=\"noopener\">#adventcalendaropening<\/a> <a title=\"cultbeauty\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cultbeauty?refer=embed\" rel=\"noopener\">#cultbeauty<\/a> <a title=\"cultbeautyadventcalendar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cultbeautyadventcalendar?refer=embed\" rel=\"noopener\">#cultbeautyadventcalendar<\/a> <a target=\"_blank\" title=\"\u266c original sound - sarah lynn\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7429471532664589098?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; sarah lynn<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Everyone loves getting something in the mail. And it turns out that tons of people even love <em>watching<\/em> people get something in the mail.&nbsp;<\/p>\n\n\n\n<p>Next time you send your creators some products, encourage them to unbox their gift on camera. Bonus points if they&#8217;re willing to give their haul a review, as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Start a brand ambassador program.<\/h3>\n\n\n\n<p>Brand ambassadors and influencers share a lot in common but have a few key differences:<\/p>\n\n\n\n<div id=\"list-c23c166\" class=\"list-c2de006\"><ul><li><strong>Brand relationship:<\/strong> Brand ambassadors generally have an exclusive relationship with the brands they promote, while traditional influencers might promote multiple brands simultaneously.\u00a0<\/li><li><strong>Commitment:<\/strong> Brands usually expect their ambassadors to share the love for the long haul.<\/li><li><strong>Scope: <\/strong>Brand ambassadors often promote their partners across multiple channels\u2014including in-person events\u2014while influencers tend to stick to social media.\u00a0<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Let your influencers \u2018take over.\u2019<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DEXgUt4Nu3F\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DEXgUt4Nu3F\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DEXgUt4Nu3F\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Amelia Dimoldenberg (@ameliadimz)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>If you have an influencer who&#8217;s up to the job, consider letting them &#8220;take over&#8221; your brand&#8217;s social media account for a bit.\u00a0<\/p>\n\n\n\n<p>For example, let&#8217;s say you&#8217;re a fashion brand attending a red carpet event. Having one of your favorite fashionistas go live or post updates from your branded accounts can be a great way to leverage their expertise and provide an engaging and unique experience for your followers while giving your creator some extra exposure.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Embrace the holidays (or make up your own).<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@heyguysitsmolly\/video\/7377746317323291947\" data-video-id=\"7377746317323291947\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@heyguysitsmolly\" href=\"https:\/\/www.tiktok.com\/@heyguysitsmolly?refer=embed\" rel=\"noopener\">@heyguysitsmolly<\/a> HAPPY FREE DONUT DAY AT DUNKIN\u2019\ud83c\udf69 in honor of national donut day you get a FREE donut with any purchase <a title=\"freedonut\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/freedonut?refer=embed\" rel=\"noopener\">#freedonut<\/a> <a title=\"freedonutday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/freedonutday?refer=embed\" rel=\"noopener\">#freedonutday<\/a> <a title=\"nationaldonutday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nationaldonutday?refer=embed\" rel=\"noopener\">#nationaldonutday<\/a> <a title=\"dunkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunkin?refer=embed\" rel=\"noopener\">#dunkin<\/a> <a title=\"dunkinfree\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunkinfree?refer=embed\" rel=\"noopener\">#dunkinfree<\/a> <a title=\"dunkindonuts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunkindonuts?refer=embed\" rel=\"noopener\">#dunkindonuts<\/a> <a title=\"chocolatefrosted\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chocolatefrosted?refer=embed\" rel=\"noopener\">#chocolatefrosted<\/a> <a title=\"free\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/free?refer=embed\" rel=\"noopener\">#free<\/a> <a title=\"icedcoffee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/icedcoffee?refer=embed\" rel=\"noopener\">#icedcoffee<\/a> <a title=\"happyfriday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/happyfriday?refer=embed\" rel=\"noopener\">#happyfriday<\/a> <a title=\"dunkincoffee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunkincoffee?refer=embed\" rel=\"noopener\">#dunkincoffee<\/a> <a title=\"breakfastofchampions\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/breakfastofchampions?refer=embed\" rel=\"noopener\">#breakfastofchampions<\/a> <a target=\"_blank\" title=\"\u266c original sound - molly o\u2019donnell\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7377746343013452587?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; molly o\u2019donnell<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Brands should always take advantage of busy holiday shopping seasons. Valentine&#8217;s Day, Mother&#8217;s Day, and, of course, Black Friday and Cyber Monday are the big ones for ecommerce brands.&nbsp;<\/p>\n\n\n\n<p>But there&#8217;s nothing stopping you from making up a holiday of your own. National Pizza Day? Yes, please. National Margarita Day? Sign me up.&nbsp;<\/p>\n\n\n\n<p>If you have a product people love, create a special occasion around it. And don&#8217;t forget to leverage your influencers to help spread the word.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Publish a gift guide.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@emiliekiser\/video\/7446929904219835679\" data-video-id=\"7446929904219835679\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@emiliekiser\" href=\"https:\/\/www.tiktok.com\/@emiliekiser?refer=embed\" rel=\"noopener\">@emiliekiser<\/a> Under $25 Gift Guide\ud83c\udf84\u2728\ud83c\udf80\ud83e\udee7\ud83e\udef6\ud83c\udffb Have so many of my favorite items in here like the @Summer Fridays Lip Blam and Jet Lag Mist\ud83d\udc4f\ud83c\udffb\ud83d\udc4f\ud83c\udffb\ud83d\udc4f\ud83c\udffb <a title=\"christmasgiftguide\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/christmasgiftguide?refer=embed\" rel=\"noopener\">#christmasgiftguide<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#Ad<\/a> <a title=\"summerfridays\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summerfridays?refer=embed\" rel=\"noopener\">#summerfridays<\/a> <a title=\"lifestyle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lifestyle?refer=embed\" rel=\"noopener\">#lifestyle<\/a> <a title=\"christmas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/christmas?refer=embed\" rel=\"noopener\">#christmas<\/a> <a title=\"holidaygiftguide\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/holidaygiftguide?refer=embed\" rel=\"noopener\">#holidaygiftguide<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"noopener\">#viral<\/a> <a title=\"giftsunder25\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/giftsunder25?refer=embed\" rel=\"noopener\">#giftsunder25<\/a> <a title=\"giftexchange\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/giftexchange?refer=embed\" rel=\"noopener\">#giftexchange<\/a> <a title=\"stockingstuffers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/stockingstuffers?refer=embed\" rel=\"noopener\">#stockingstuffers<\/a> <a title=\"momsoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/momsoftiktok?refer=embed\" rel=\"noopener\">#momsoftiktok<\/a> <a title=\"youngmom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/youngmom?refer=embed\" rel=\"noopener\">#youngmom<\/a> <a title=\"justgirlythings\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/justgirlythings?refer=embed\" rel=\"noopener\">#justgirlythings<\/a> <a title=\"christmasvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/christmasvibes?refer=embed\" rel=\"noopener\">#christmasvibes<\/a> <a title=\"giftguides\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/giftguides?refer=embed\" rel=\"noopener\">#giftguides<\/a> <a target=\"_blank\" title=\"\u266c original sound - Emilie\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7446929876436650783?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Emilie<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Speaking of holidays, publishing a <a href=\"https:\/\/grin.co\/blog\/grins-2024-holiday-gift-guide\/\" data-type=\"link\" data-id=\"https:\/\/grin.co\/blog\/grins-2024-holiday-gift-guide\/\">gift guide<\/a> is a great way to get your products in front of people during busy shopping seasons. Don&#8217;t feel like you have to limit your guide to December shoppers, though. Quarterly gift guides are also popular for brands to show off their latest seasonal releases.\u00a0<\/p>\n\n\n\n<p>Try to get your merchandise on creators&#8217; gift guides, too. Many well-known influencers post regular shopping tips that can give you valuable buzz and brand awareness.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Commit to a cause.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@girlgangcrazy\/video\/7313332302581615918\" data-video-id=\"7313332302581615918\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@girlgangcrazy\" href=\"https:\/\/www.tiktok.com\/@girlgangcrazy?refer=embed\" rel=\"noopener\">@girlgangcrazy<\/a> Come with us &#38; @Parks Project <a target=\"_blank\" title=\"\u266c original sound - GirlGangCrazy\u2014 GGC\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7313332390817286954?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; GirlGangCrazy\u2014 GGC<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Consumers like brands that stand for something and feel good when they buy a product that supports a cause. Lucky for you, plenty of brands have already written the blueprint for how to do this successfully.&nbsp;<\/p>\n\n\n\n<p>For example, Warby Parker donates a pair of glasses to someone in need for each pair sold. TOMS and Bambas also leverage a similar business model with great success.&nbsp;<\/p>\n\n\n\n<p>But you don&#8217;t have to give away free merchandise to support a cause. Even just bringing awareness to issues you feel passionately about is an effective way to share your brand story and help you seem more relatable.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/diversity-inclusion-with-influencer-marketing\/\">Diversity &amp; Inclusion in Influencer Marketing<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. Make it an event.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@zander_whitehurst\/video\/7385377386306620680\" data-video-id=\"7385377386306620680\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@zander_whitehurst\" href=\"https:\/\/www.tiktok.com\/@zander_whitehurst?refer=embed\" rel=\"noopener\">@zander_whitehurst<\/a> A supafast day at @figma Config  The new features buzz and I\u2019m beyond grateful to meet so many lovely, passionate designers \u2764\ufe0f  <a title=\"figmaambassador\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/figmaambassador?refer=embed\" rel=\"noopener\">#figmaambassador<\/a> <a target=\"_blank\" title=\"\u266c original sound - Zander Whitehurst \u2022 UX&#047;UI\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7385377472075811585?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Zander Whitehurst \u2022 UX&#47;UI<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Don&#8217;t limit your campaigns to social media. Holding <a href=\"https:\/\/grin.co\/blog\/experiential-marketing-with-influencers\/\">in-person activations<\/a> or webinars will help provide your audience a fresh experience and help you network with existing fans while building relationships with new ones.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Encourage user-generated content (UGC).<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@iamcardib\/video\/7348637533175057710\" data-video-id=\"7348637533175057710\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@iamcardib\" href=\"https:\/\/www.tiktok.com\/@iamcardib?refer=embed\" rel=\"noopener\">@iamcardib<\/a> <a title=\"buldaknoodles\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/buldaknoodles?refer=embed\" rel=\"noopener\">#buldaknoodles<\/a> <a target=\"_blank\" title=\"\u266c original sound - Cardi B\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7348637650623990570?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Cardi B<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Buldak\u2014the spicy instant noodles from South Korean company Samyang Foods\u2014became widely popular in the US and Europe in 2024.&nbsp;<\/p>\n\n\n\n<p>The company saw a <a href=\"https:\/\/koreatimes.co.kr\/www\/tech\/2025\/03\/419_391839.html\" target=\"_blank\" rel=\"noopener\">45% increase<\/a> in revenue year-over-year, and stores sold out of Buldak\u2019s carbonara flavor because of the high demand. The success was driven in large part by user-generated content on TikTok and YouTube.&nbsp;<\/p>\n\n\n\n<p>Food influencers and celebrities filmed themselves trying the Buldak flavors and doing spicy taste test challenges. Hashtags like #buldaknoodles and #ramenhacks also trended on TikTok showing influencer\u2019s favorite ways to eat ramen.<br>Keeping a close eye on brand and product-related hashtags can help you find valuable UGC content. Re-purposing UGC content can save money and resources and improve effectiveness of your marketing campaigns. However, make sure to obtain all <a href=\"https:\/\/grin.co\/blog\/user-generated-content-rights-dos-and-donts\/\">necessary content rights first<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Feature your employees.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@fentybeauty\/video\/7461080018706353451\" data-video-id=\"7461080018706353451\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@fentybeauty\" href=\"https:\/\/www.tiktok.com\/@fentybeauty?refer=embed\" rel=\"noopener\">@fentybeauty<\/a> We listen and\u2026we judge \ud83e\udd2d\ud83d\udcbb\u2728  We\u2019re asking our <a title=\"FentyBeauty\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/FentyBeauty?refer=embed\" rel=\"noopener\">#FentyBeauty<\/a> <a target=\"_blank\" title=\"\u266c original sound - Fenty Beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7461079999299341099?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Fenty Beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Your own employees can be some of your best content creators. Ideally, they already have a ton of knowledge about your brand and can help you share your story and brand vision. Plus, consumers generally love seeing behind-the-scenes looks at their favorite brands and are interested to see what a day in the life looks like on site.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Embrace the latest technology.<\/h3>\n\n\n\n<p>AI has transformed influencer marketing. While there are <a href=\"https:\/\/grin.co\/blog\/artificial-intelligence-and-ethics\/\">ethical implications<\/a> to consider when implementing AI, it could increase the productivity and ROI of influencer marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Here are some of the top ways that marketers are using AI:<\/p>\n\n\n\n<div id=\"list-c6ad381\" class=\"list-c537b47\"><ul><li><span>Draft personalized campaign briefs<\/span><\/li><li><span>Content ideation<\/span><\/li><li><span>Trend forecasting<\/span><\/li><\/ul><\/div>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/staying-innovative-in-influencer-marketing\/\">Staying Innovative in Influencer Marketing: Ideas, Techniques, and Examples<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">12. Leverage multiple platforms.<\/h3>\n\n\n\n<p>Don&#8217;t limit yourself to a single social media platform. Spend most of your time where your audience spends most of <em>their<\/em> time, but you should still branch out and take advantage of features unique to each platform.&nbsp;<\/p>\n\n\n\n<p>Snapchat, as we&#8217;ve mentioned, has some great AR features. YouTube is most popular for long-form video, while TikTok is the king of short-form, and Instagram has become sort of a jack-of-all-trades. Lean on your influencers to help you determine the best approach for each platform, and don&#8217;t be afraid to get creative!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. \u2018Challenge\u2019 your audience.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@meagcolburn\/video\/7324312194995260715\" data-video-id=\"7324312194995260715\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@meagcolburn\" href=\"https:\/\/www.tiktok.com\/@meagcolburn?refer=embed\" rel=\"noopener\">@meagcolburn<\/a> 66 days to form a habit, 66 days to transform your life <a title=\"gymshark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark?refer=embed\" rel=\"noopener\">#Gymshark<\/a> <a title=\"gymshark66\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark66?refer=embed\" rel=\"noopener\">#Gymshark66<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a target=\"_blank\" title=\"\u266c original sound - Meagan Colburn\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7324312410327305003?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Meagan Colburn<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>It seems like there&#8217;s a new TikTok challenge going viral almost every day. So, why not take advantage?<\/p>\n\n\n\n<p>Create a hashtag and see if your audience is &#8220;up to the challenge.&#8221; If done correctly, you&#8217;ll generate plenty of valuable UGC and put your brand at the center of the latest trend.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Ask an expert.<\/h3>\n\n\n\n<p>Think beyond your typical creator profile and consider pulling in an &#8220;expert&#8221; for your next sponsored campaign. If you&#8217;re a fitness\/nutrition brand, you might pull in a sports scientist to explain how your brand helps improve performance. On the other hand, beauty brands could partner with dermatologists, cosmetic chemists, or biophysicists to help illustrate the effects of your products.&nbsp;<\/p>\n\n\n\n<p>The expert you choose doesn&#8217;t have to have a large following as long as they are respected in their field and can prove that your product does what you say it does.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Partner with a like-minded brand.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kimkardashian\/video\/7472748822427372831\" data-video-id=\"7472748822427372831\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@kimkardashian\" href=\"https:\/\/www.tiktok.com\/@kimkardashian?refer=embed\" rel=\"noopener\">@kimkardashian<\/a> <p>Introducing NikeSKIMS. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Kim Kardashian\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7472754121817213727?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Kim Kardashian<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Also known as co-branding, brand partnerships involve two or more brands playing on each other&#8217;s strengths to promote their products in a single campaign.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/about.nike.com\/en\/newsroom\/releases\/nikeskims-official-announcement\" target=\"_blank\" rel=\"noopener\">Nike and SKIMS recently teamed up<\/a> to launch a line of women\u2019s activewear in spring 2025. The line will be called \u201cNikeSKIMS\u201d. Both brands have already been promoting it with posts from popular TikTok influencers.\u00a0<br>But you don&#8217;t have to be an industry giant to take advantage. Just find a brand that compliments you nicely and devise a strategy that benefits both parties.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Collaborate with influencers on new products.&nbsp;<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C_0nBp_xCqW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C_0nBp_xCqW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C_0nBp_xCqW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Abercrombie &amp; Fitch (@abercrombie)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Influencers know what works with their audience and what doesn&#8217;t. They also have a direct feedback line with their followers, making them ideal partners to help design your next product.&nbsp;<\/p>\n\n\n\n<p>YouTube superstar James Charles pulled off a hugely successful product launch with Morphe to launch a range of eyeshadow palettes. The release was a hit with his tens of millions of followers who are still pining for the next collab.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Create a series.&nbsp;<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shhhhimeating\/video\/7477590354535943470\" data-video-id=\"7477590354535943470\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@shhhhimeating\" href=\"https:\/\/www.tiktok.com\/@shhhhimeating?refer=embed\" rel=\"noopener\">@shhhhimeating<\/a> What you guys think about this week? <a title=\"crumbl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crumbl?refer=embed\" rel=\"noopener\">#crumbl<\/a> <a title=\"cookies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cookies?refer=embed\" rel=\"noopener\">#cookies<\/a> <a title=\"cookie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cookie?refer=embed\" rel=\"noopener\">#cookie<\/a> <a title=\"crumblcookiesoftheweek\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crumblcookiesoftheweek?refer=embed\" rel=\"noopener\">#crumblcookiesoftheweek<\/a> <a title=\"eating\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eating?refer=embed\" rel=\"noopener\">#eating<\/a> <a title=\"foodreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodreview?refer=embed\" rel=\"noopener\">#foodreview<\/a> <a title=\"mukbang\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mukbang?refer=embed\" rel=\"noopener\">#mukbang<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a target=\"_blank\" title=\"\u266c original sound - ShhhhImEating\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7477590504394296107?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; ShhhhImEating<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Creating a &#8220;series&#8221; of related social media content is a good way to help build brand recognition, create an emotional connection, and encourage followers to engage with your content over longer periods.<\/p>\n\n\n\n<p>Every week, Crumbl Cookies changes its menu. Adding new and seasonal flavors keeps its customers excited. It also amplifies the brand\u2019s marketing reach, because many food influencers create weekly review videos of Crumbl\u2019s menu. To keep customers engaged the store ties this to its rewards app. Customers who sign up for the \u201cTaste Weekly Subscription\u201d can pick up or get the new cookies delivered.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Build lasting relationships with your influencers.<\/h3>\n\n\n\n<p>Long-term relationships with high-performing influencers are essential if you want to pump out fresh marketing campaigns consistently. Keep an open line of communication with each one, and be sure to listen when they offer constructive feedback. Treat your influencers well, and they will return the favor, leading to a long and fruitful relationship.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/short-term-or-long-term-influencer-partnerships\/\">How to Connect With Influencers and Build Long-Term Partnerships<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">19. Allow for plenty of creative freedom.<\/h3>\n\n\n\n<p>Remember, your influencers know their audience better than you do. So, don&#8217;t stifle their creativity. Give your partners room to do what they do best and encourage them to think outside the box. If you trust your influencers, you&#8217;ll help give them the confidence they need to create unique content that resonates perfectly with your target audience.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">20. Be authentic.&nbsp;<\/h3>\n\n\n\n<p>Authenticity is at the core of every successful marketing campaign. We&#8217;ve given you some examples of brands that have used these tips with great success (and more to come), but don&#8217;t try to mimic them exactly. Use these tips as inspiration and use your own voice to bring them to life.&nbsp;<\/p>\n\n\n\n<div id=\"div-c18f8f6\" class=\"div-c94d478\">\n<h3 class=\"wp-block-heading\">21. Use trending sounds.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@duolingo\/video\/7414914885500341547\" data-video-id=\"7414914885500341547\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@duolingo\" href=\"https:\/\/www.tiktok.com\/@duolingo?refer=embed\" rel=\"noopener\">@duolingo<\/a> charli said \u201ctalk to me in french\u201d and we listened \ud83d\udde3\ufe0f <a title=\"brat\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/brat?refer=embed\" rel=\"noopener\">#brat<\/a> <a title=\"sweattour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sweattour?refer=embed\" rel=\"noopener\">#sweattour<\/a> credit: @Julia \ud83d\udc9a <a title=\"charlixcx\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/charlixcx?refer=embed\" rel=\"noopener\">#charlixcx<\/a> <a title=\"troyesivan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/troyesivan?refer=embed\" rel=\"noopener\">#troyesivan<\/a> <a target=\"_blank\" title=\"\u266c DUOLINGO RIGHT THERE BABY - Duolingo\" href=\"https:\/\/www.tiktok.com\/music\/DUOLINGO-RIGHT-THERE-BABY-7414914868836518702?refer=embed\" rel=\"noopener\">\u266c DUOLINGO RIGHT THERE BABY &#8211; Duolingo<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>TikTok\u2019s algorithm tends to favor videos with trending sounds. You could increase reach by appearing on the \u201cFor You\u201d feed and tapping into current social trends.<\/p>\n\n\n\n<p>When Charli XCX released her <em>Brat <\/em>album in 2024, #bratsummer soon became the trend of the season. People danced to songs like Apple and shared posts that embraced brat summer\u2014a carefree, fun, and messy party-girl lifestyle.&nbsp;<\/p>\n\n\n\n<p>Known for its unhinged marketing, Duolingo matched the brat summer energy perfectly. The app jumped onto the trend with viral videos featuring Duo the Owl mascot dancing to songs on the album.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c347aeb\" class=\"div-c204f5f\">\n<h3 class=\"wp-block-heading\">22. Feature behind-the-scenes content.<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@beis\/video\/7376662192726347051\" data-video-id=\"7376662192726347051\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@beis\" href=\"https:\/\/www.tiktok.com\/@beis?refer=embed\" rel=\"noopener\">@beis<\/a> Behind the scenes. Bringing the Airport Dad to life with @GirlBossTown @Isaac Rochell @Michael Justin <a title=\"airportdad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/airportdad?refer=embed\" rel=\"noopener\">#airportdad<\/a> <a target=\"_blank\" title=\"\u266c original sound - Beis Travel\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7376662214452726574?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Beis Travel<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Behind-the-scenes content is one of the best ways to build trust. It helps humanize your brand by showing what goes into building products and experiences.&nbsp;<\/p>\n\n\n\n<p>The travel brand Beis frequently posts behind-the-scenes content featuring employees and upcoming products. Its summer men&#8217;s collection focused on \u2018Airport Dads\u2019. The brand filmed a series of behind-the-scenes videos with TikToker GirlBossTown to promote it.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c2bb00a\" class=\"div-caab5ff\">\n<h3 class=\"wp-block-heading\">23. Add in-app shopping features.<\/h3>\n\n\n\n<p>Social shopping is becoming more common. People discover products through social media every day, and they like the convenience of buying directly from the apps.&nbsp;<br>In the US, over <a href=\"https:\/\/capitaloneshopping.com\/research\/tiktok-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\">47 million made a purchase<\/a> on TikTok in 2024. A similar number shopped through Instagram. When partnering with influencers, include content with in-app shopping features like Instagram\u2019s shoppable posts or TikTok Live shopping.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Innovative influencer campaign examples to inspire your strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Gymshark<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mdjfitness\/video\/7364483502630325509\" data-video-id=\"7364483502630325509\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@mdjfitness\" href=\"https:\/\/www.tiktok.com\/@mdjfitness?refer=embed\" rel=\"noopener\">@mdjfitness<\/a> I\u2019M THE NEWEST @Gymshark ATHLETE!!!!\ud83e\udd88\ud83e\udd79 I can\u2019t even begin to describe how much this means to me. I used to look up to all the gymshark athletes when I was younger and it was always my dream to be up there with the big dogs\ud83e\udd88. I never thought that it would actually become my reality\ud83e\udd7a.. I remember buying my first ever pair of GS leggings in February 2017 when I just started working out. I remember lining up at 6am outside a Gymshark pop-up event to meet the athletes when they came to Toronto in 2018. I remember it all like it was yesterday\ud83e\udd0d.  I am so honoured and beyond grateful to be working for such an incredible and inspiring company and I\u2019m looking forward to all the opportunities that this partnership will bring. Thank you to the Gymshark team for recognizing my accomplishments thus far and for putting your trust in me as your newest Gymshark Athlete\ud83e\ude75\ud83e\udd88.  A very special thank you to all of you who have followed and supported me on this journey. Your love and support mean the world to me and I would not be here without you guys\u2764\ufe0f.  you can now use code \u201cMDJ\u201d saves 10% off all your gymshark orders\ud83d\ude08\ud83e\udd88 (paid sponsorship with gymshark) <a title=\"gymshark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark?refer=embed\" rel=\"noopener\">#gymshark<\/a> <a title=\"gyminspiration\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gyminspiration?refer=embed\" rel=\"noopener\">#gyminspiration<\/a> <a title=\"fitnessmotivation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fitnessmotivation?refer=embed\" rel=\"noopener\">#fitnessmotivation<\/a> <a title=\"gymsharkwomen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymsharkwomen?refer=embed\" rel=\"noopener\">#gymsharkwomen<\/a> <a target=\"_blank\" title=\"\u266c suara asli - abdulbasirbasir80 - ABAZ\" href=\"https:\/\/www.tiktok.com\/music\/suara-asli-abdulbasirbasir80-7323199779918318341?refer=embed\" rel=\"noopener\">\u266c suara asli &#8211; abdulbasirbasir80 &#8211; ABAZ<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>From the beginning, Gymshark built its brand through influencer marketing. The activewear brand\u2019s influencer program Gymshark Athletes recruits athletes and fitness influencers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This year, Gymshark rolled out its <a href=\"https:\/\/www.tiktok.com\/tag\/gymshark66?lang=en\" target=\"_blank\" rel=\"noopener\">#Gymshark66<\/a> fitness challenge with a twist. During the 66-day challenge, customers must download the Gymshark app and log three daily healthy habits like working out for 30 minutes or skipping caffeine.<\/p>\n\n\n\n<p>Participants may also become one of two new Gymshark Athletes if they share their challenge progress on social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Airbnb<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hannahstocking\/video\/7364516222488055083\" data-video-id=\"7364516222488055083\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@hannahstocking\" href=\"https:\/\/www.tiktok.com\/@hannahstocking?refer=embed\" rel=\"noopener\">@hannahstocking<\/a> The UP house in real life \ud83c\udfe0\ud83c\udf88 @. <a target=\"_blank\" title=\"\u266c original sound - Hannah Stocking\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7364516273801136942?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Hannah Stocking<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Airbnb upped its influencer marketing game in 2024 by launching a new category called <a href=\"https:\/\/news.airbnb.com\/airbnb-2024-summer-release\/\" target=\"_blank\" rel=\"noopener\">Icons<\/a>. Although the rental company has partnered with travel influencers and bloggers before, Icons offers exclusive, one-of-a-kind stays and experiences.&nbsp;<\/p>\n\n\n\n<p>For example, customers get the chance to sleep in Pixar\u2019s Up house or spend a night gaming with TikToker Khaby Lame. By partnering with cultural icons like celebrities, artists, and influencers, Airbnb created buzz and brand engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Notion<\/h3>\n\n\n\n<p>LinkedIn isn\u2019t typically the platform people think of when it comes to influencer marketing. However, for some brands, it makes sense. It was a definite success for Notion at the start of 2025.&nbsp;<\/p>\n\n\n\n<p>The company partnered with over 50 <a href=\"https:\/\/grin.co\/blog\/reach-new-audiences-through-linkedin-content-creators\/\">LinkedIn influencers<\/a> to launch Notion Faces, a feature that allows Notion users to create a custom avatar. To promote it, influencers like <a href=\"https:\/\/www.linkedin.com\/posts\/natalie-corporate-natalie-0b634a231_its-officially-2025-which-means-im-beginning-activity-7282758263341727745-ri4n?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAsutm0BNTA8s89Rn0YIt3IOjwtcJuM0Se0\" target=\"_blank\" rel=\"noopener\">Corporate Natalie<\/a> posted on LinkedIn with their Notion Faces profile picture.&nbsp;<\/p>\n\n\n\n<p>Notion overtook the networking platform with people posting their avatars. Overall, the campaign reached its core audience of professionals and raised awareness for the productivity tool.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Innovative influencer campaign ideas start with trust and communication.<\/h2>\n\n\n\n<p>If your influencer content is fresh and authentic, there is almost no marketing KPI you can\u2019t achieve. Social media engagement can accelerate business growth for single-product line companies just as well as it can for brands with massive product selection.<\/p>\n\n\n\n<p>No matter your business, your influencer\u2019s authenticity and creativity will be key to keeping your content fresh. Investing energy into <a href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\">quality influencer relationships<\/a> will nurture the kind of collaborative spirit and engaging content that delivers any place, anytime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: December 2023<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading12133_39a5ce-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading12133_39a5ce-39\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id12133_3999b0-d0 kt-accordion-has-11-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane12133_78aee4-a9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do you plan an influencer campaign?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The first thing you must do to plan an influencer campaign is determine your goals. Some common ones include achieving X number of sales, conversions, social media followers, etc. Whatever number you come up with, ensure it&#8217;s specific, measurable, attainable, relevant, and time-based (SMART).<\/p>\n\n\n\n<p>From there, you have to identify your target audience and seek out influencers who match that description. Once you have brand-aligned creators in mind, you can begin reaching out and collaborating on sponsored content.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane12133_c85582-d9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What are good campaign ideas?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>There are plenty of examples of brands that have come up with unique campaign ideas to spread awareness and generate sales.&nbsp;<\/p>\n\n\n\n<p>Some solid campaign ideas include:&nbsp;<\/p>\n\n\n\n<div id=\"list-c4cb255\" class=\"list-ce57bbf\"><ul><li>Aligning marketing efforts with a good cause.\u00a0<\/li><li>Holiday promotions with influencers.\u00a0<\/li><li>Contests and giveaways.\u00a0<\/li><li>Leveraging social media challenges.\u00a0<\/li><li>Unboxing videos and reviews.<\/li><li>Experiential marketing endeavors like in-person activations and live webinars.<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane12133_7f76aa-fd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What makes a strong influencer campaign?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Some characteristics of a strong influencer campaign include:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"list-cdc6ea2\" class=\"list-cd20c19\"><ul><li>Established goals and expectations.<\/li><li>A clear line of communication.<\/li><li>Plenty of creative freedom for the influencers.<\/li><li>Tools to track and report success.<\/li><li><a href=\"https:\/\/grin.co\/get-started\/\">A platform to help manage<\/a> your campaigns from start to finish.<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>More marketers and D2C brands are trying influencer marketing than ever before\u2014and for good reason.<\/p>\n","protected":false},"author":35,"featured_media":47302,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[204],"platform":[168,173,164],"type-of-creator":[195],"marketing-type":[176,177,180,183,184,185],"topics":[],"post-author":[144],"individual_goals":[122],"industry":[],"program_status":[114,115,116],"class_list":["post-12133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-all-levels","platform-tiktok","platform-youtube","platform-instagram","type-of-creator-influencer","marketing-type-influencer-marketing","marketing-type-affiliate-marketing","marketing-type-dtc-marketing","marketing-type-ecommerce","marketing-type-social-media-marketing","marketing-type-digital-marketing","post-author-quinn-schwartz","individual_goals-marketing-innovation","program_status-intermediate-10-50","program_status-established-50-100","program_status-juggernaut-100"],"acf":{"notification_sent":true,"view_count":22243,"for_creators":"","separated_thumbnail":"","video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":22,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=12133"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12133\/revisions"}],"predecessor-version":[{"id":47304,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12133\/revisions\/47304"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/47302"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=12133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=12133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=12133"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=12133"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=12133"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=12133"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=12133"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=12133"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=12133"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=12133"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=12133"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=12133"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=12133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}