{"id":12428,"date":"2020-09-15T14:21:18","date_gmt":"2020-09-15T21:21:18","guid":{"rendered":"https:\/\/grin.co\/?p=12428"},"modified":"2025-10-03T14:42:03","modified_gmt":"2025-10-03T21:42:03","slug":"how-to-track-influencers-instagram-stories","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/","title":{"rendered":"How to Track Influencer Instagram Stories"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">More and more influencers are engaging audiences via Instagram Stories. Brands partnering with these influencers are also noticing higher engagement metrics using stories, especially after Instagram added its story swipe-up feature.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, Instagram Stories can be intimidating for marketers that are unfamiliar with them. Without proper planning, tracking performance metrics from Instagram Story influencer campaigns is almost impossible.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But the good news is that there are many tools and techniques to help you learn Instagram Stories and track results at the same time.<\/span> Read further to learn about Instagram story tracking techniques.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"928\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/GRIN-IG-story.webp\" alt=\"GRIN IG Story example\" class=\"wp-image-22298\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/GRIN-IG-story.webp 516w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/GRIN-IG-story-167x300.webp 167w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/GRIN-IG-story-150x270.webp 150w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencers on Instagram<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram is arguably the most influencer-rich social media platform today. Focused on images and videos, Instagram offers numerous filters and editing tools to empower users to become serious content creators.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why most influencer programs spend much of their time on Instagram influencers. As other channels like YouTube and TikTok continue to grow their influencer base, Instagram remains the industry pacesetter.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-marketing-statistics-social-media-channels-750x750-1.webp\" alt=\"Bar graph of which social media channels matter most to influencer marketing\" class=\"wp-image-22299\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-marketing-statistics-social-media-channels-750x750-1.webp 750w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-marketing-statistics-social-media-channels-750x750-1-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-marketing-statistics-social-media-channels-750x750-1-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-marketing-statistics-social-media-channels-750x750-1-640x640.webp 640w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-marketing-statistics-social-media-channels-750x750-1-96x96.webp 96w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2020\" target=\"_blank\" rel=\"noopener\">BigCommerce<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_ef3826-86 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_2f63ce-12\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Which Social Media Channels Are Most Important for <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">Influencer Marketing<\/a>?<\/em><\/p>\n\n\n\n<p><em>(Select multiple)<\/em><\/p>\n\n\n\n<div id=\"list-c3ee7fe\" class=\"list-c2847db\"><ul><li><em>Instagram &#8211; 89%<\/em><\/li><li><em>YouTube &#8211; 70%<\/em><\/li><li><em>Facebook &#8211; 45%<\/em><\/li><li><em>Blogs &#8211; 44%<\/em><\/li><li><em>Twitter &#8211; 33%<\/em><\/li><li><em>LinkedIn &#8211; 19%<\/em><\/li><li><em>Pinterest &#8211; 15%<\/em><\/li><li><em>Twitch &#8211; 6%<\/em><\/li><li><em>Snapchat &#8211; 3%<\/em><\/li><li><em>Other &#8211; 1%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Information via Mediakix<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c4fd845\" class=\"div-cda00be\">\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is Instagram a preferred influencer platform?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram built its platform with content creators in mind. Additionally, Instagram\u2019s vision for more authentic consumer-brand engagement gives influencers more options to nurture online communities of niche consumers.<\/span><\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cWith over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, I<\/span><\/i><b><i>nstagram has become the most important influencer marketing channel<\/i><\/b><i><span style=\"font-weight: 400;\">.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; BigCommerce, <\/em><a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2020\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>The State of Influencer Marketing: 10 Influencer Marketing Statistics<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the platform launched, Instagram has added ongoing improvements that specifically help influencers achieve greater authenticity and connections with their audience. For example, the <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/everything-you-need-to-know-about-instagrams-new-creator-profile\/\"><span style=\"font-weight: 400;\">Instagram Creator Profile<\/span><\/a><span style=\"font-weight: 400;\"> is a premium analytics tool to help influencers learn what interests their followers.<\/span><\/p>\n\n\n\n<div id=\"div-cd096cb\" class=\"div-c0c8302\">\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are Instagram Stories?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers can do more than post pics on their Instagram feed; they can create a sequence of images and videos as an Instagram Story. These stories generate significant engagement and impressions. Further, Instagram users have more options to make their story content exciting.<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Duration<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Stories last 24 hours on an influencer\u2019s profile. When an influencer posts a story, a colorful ring emerges around the influencer\u2019s icon to signal to followers that they\u2019ve posted a story.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram users can add as many images or videos into a story sequence as they like. Additionally, users can add a wide range of stickers to increase engagement.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Stickers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When using Instagram Story stickers, influencers have more options than adding cute icons to their images or videos. Instagram\u2019s Story sticker collection includes the following features:<\/span><\/p>\n\n\n\n<div id=\"list-c725b38\" class=\"list-c66fdfd\"><ul><li>Temperature<\/li><li>Location<\/li><li>Countdown<\/li><li>Polling<\/li><li>Follower chat<\/li><li>Day of the week<\/li><li>Share (send to)<\/li><li>And many more\u00a0<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-instagram-stories-3.webp\" alt=\"Instagram sticker examples\" class=\"wp-image-22300\" width=\"581\" height=\"973\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-instagram-stories-3.webp 581w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-instagram-stories-3-179x300.webp 179w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/influencer-instagram-stories-3-150x251.webp 150w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.shopify.com\/blog\/instagram-stickers\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Shopify<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">These stickers are one of the reasons why followers love Instagram Stories. More importantly, stickers provide more ways for followers to engage.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Hashtags and tags<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram Story features also offer tag (@mention) and hashtag (#hashtag) options. For you influencer campaigns, these will be the most critical for helping you track influencer Instagram Stories.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Swipe ups<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For more convenient conversions, Instagram allows influencers to add swipe ups to their stories. This benefit gives fans the option to respond to promotions, sales, events, and subscriptions right from their favorite influencer\u2019s story post.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"949\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/File.webp\" alt=\"Example of IG swipe up ad\" class=\"wp-image-22301\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/File.webp 463w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/File-146x300.webp 146w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/File-150x307.webp 150w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The alternative is for influencers to point consumers to their profile bio, which interrupts the user experience. Swipe-ups take followers directly to the influencer link to complete a purchase or claim a promotion.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Story highlights<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Story highlights allow your influencers to post their stories longer than 24 hours. This feature is handy for campaigns that last over several days. They\u2019re also handy for long-term brand ambassadors that want to update a story highlight once every few days, weeks, or months.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is it important to track influencer Instagram Stories?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many influencers gain more traction with story campaigns. The trick is that these posts work differently from standard Instagram (or other social media) posts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unless an influencer activates the chat or share sticker, followers can\u2019t comment or share. However, influencers can use the tag sticker (@mention) to incorporate another Instagram account. If an influencer tags you in their story, you have the option to repost that story to your brand page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tracking Instagram Stories will require you to have specific conversations with your influencers about what stickers to use so that you can track these posts. Without adding certain sticker features, the only way to track influencer Instagram Stories is through link clicks (swipe-ups). Unless you see the post within the 24-hour window, you may never know that an Instagram Story occurred or how many impressions it made.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The most important Instagram Story properties for your influencer campaigns are <\/span><b><i>hashtags and tags<\/i><\/b><span style=\"font-weight: 400;\">. These tracking features instantly alert you about Instagram Stories in your campaign. If you\u2019re using an <a href=\"https:\/\/grin.co\/how-grin-works\/\">influencer marketing automation tool<\/a> like GRIN, the platform will automatically aggregate those tags and hashtags and track engagement.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to track influencer Instagram Stories<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Due to the fact that Instagram Stories work differently from regular social media posts, it\u2019s a good idea to take some time to discuss performance tracking with your influencer and marketing team.&nbsp;<\/span>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Set expectations<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your objectives should dictate your expectations. Similarly, your influencer will have valuable feedback on how their approach to Instagram Stories will help you best meet your campaign goals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your expectations can also help you and your influencer establish key performance indicators (KPIs), such as:<\/span><\/p>\n\n\n\n<div id=\"list-c5ef4fe\" class=\"list-cd7c7c5\"><ul><li>Number of desired impressions<\/li><li>Type of follower engagement<\/li><li>Desired completion rate<\/li><li>Tag and hashtag strategy<\/li><li>Number of swipe-ups<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Outline Your Campaign<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Because Instagram Stories only last for 24 hours, you should discuss with your influencer when they will post, how many images\/videos they plan to put into a story sequence, and whether or not to add a story to the influencer\u2019s highlights.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While your influencer may post as many images\/videos as they want into their daily Instagram Story, it may not be effective to make story sequences very long. Your influencer will have a good idea of what best resonates with their audience. That\u2019s why it\u2019s a good idea to discuss Instagram Story length with your influencers beforehand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Add your hashtags or tags (@mentions)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Without hashtags and tags, it will be difficult for you to track influencers\u2019 Instagram Stories. You should establish which hashtags and tags your influencer will use in your campaign brief.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you launch your campaign, you\u2019ll be able to see mentions within your Instagram profile and search hashtags.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Essential metrics<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When verifying influencer Instagram Stories, there are several key metrics that you should note. You can tie each metric to one of your campaign KPIs. Specifically, you\u2019ll want to track:<\/span><\/p>\n\n\n\n<div id=\"list-c6c45a7\" class=\"list-cba2e88\"><ul><li>Impressions<\/li><li>Completion rate<\/li><li>Engagement<\/li><li>Swipe-up clicks (CTR)<\/li><\/ul><\/div>\n\n\n\n<p><b>Impression &amp; reach<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Impressions and reach show how many people viewed an influencer\u2019s story. For brand awareness objectives, your story impressions will signal a certain level of success.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Median-Impressions-1024x536.webp\" alt=\"Line graph of stories posting length vs median impressions\" class=\"wp-image-22302\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Median-Impressions-1024x536.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Median-Impressions-300x157.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Median-Impressions-768x402.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Median-Impressions-150x79.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Median-Impressions.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/buffer.com\/resources\/instagram-stories-research\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_400d65-1e kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_d0af1b-12\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Stories Posting Length (Median Impressions)\u00a0<\/em><\/p>\n\n\n\n<p><em>The more number of stories posted the exponentially higher the median impressions up to around 20 stories. From 0 to 25 stories, each 5 story increment comes with a climb in median impressions. At around 20 stories, the median impressions increase in smaller increments.<\/em><\/p>\n\n\n\n<div id=\"list-c757f07\" class=\"list-c25d797\"><ul><li><em>0 stories &#8211; around 100,000 median impressions<\/em><\/li><li><em>5 stories &#8211; around 150,000 median impressions<\/em><\/li><li><em>Between 5 and 10 stories &#8211; around 175,000 median impressions<\/em><\/li><li><em>10 stories &#8211; around 200,000 median impressions<\/em><\/li><li><em>Between 10 and 15 stories &#8211; around 275,000 median impressions<\/em><\/li><li><em>15 stories &#8211; around 310,000 median impressions<\/em><\/li><li><em>Between 15 and 20 stories &#8211; around 410,000 median impressions<\/em><\/li><li><em>20 stories &#8211; around 500,000 median impressions<\/em><\/li><li><em>Between 20 and 25 stories &#8211; around 510,000 median impressions<\/em><\/li><li><em>25 stories &#8211; around 550,000 median impressions<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every audience behaves slightly differently. As a general rule, an influencer that is experienced and consistent with Instagram stories will perform better. That said, you can collaborate with your influencer about the ideal story length for each campaign.<\/span><\/p>\n\n\n\n<p><b>Completion rate<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An Instagram Story completion rate refers to how many times a follower watched every image or video sequence in its entirety. A completion rate can indicate how engaged followers are with an influencer\u2019s Instagram Story.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Optimal-Stories-Length-1024x536.webp\" alt=\"Line graph of optimal stories posting length vs avg. completion rate\" class=\"wp-image-22303\" width=\"842\" height=\"440\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Optimal-Stories-Length-1024x536.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Optimal-Stories-Length-300x157.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Optimal-Stories-Length-768x402.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Optimal-Stories-Length-150x79.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2020\/09\/Optimal-Stories-Length.webp 1200w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/buffer.com\/resources\/instagram-stories-research\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Buffer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_eb23b2-71 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_f2fc77-6f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Optimal Stories Posting Length<\/em><\/p>\n\n\n\n<p><em>The total number of stories achieves a higher completion rate the fewer stories there are. The more stories there are the more the average completion rate percentage drops until the number of stories hits 25, where the average completion rate jumps up again.<\/em><\/p>\n\n\n\n<div id=\"list-c4d2424\" class=\"list-c6b9e0f\"><ul><li><em>0 stories &#8211; 100% average completion rate<\/em><\/li><li><em>3 stories &#8211; around 82% average completion rate<\/em><\/li><li><em>4 stories &#8211; around 80% average completion rate<\/em><\/li><li><em>5 stories &#8211; around 72% average completion rate<\/em><\/li><li><em>7 stories &#8211; around 71% average completion rate<\/em><\/li><li><em>8 stories &#8211; around 70% average completion rate<\/em><\/li><li><em>10 stories &#8211; around 68% average completion rate<\/em><\/li><li><em>12 stories &#8211; around 66% average completion rate<\/em><\/li><li><em>13 stories &#8211; around 64% average completion rate<\/em><\/li><li><em>15 stories &#8211; around 63% average completion rate<\/em><\/li><li><em>17 stories &#8211; around 62% average completion rate<\/em><\/li><li><em>18 stories &#8211; around 61% average completion rate<\/em><\/li><li><em>20 stories &#8211; around 60% average completion rate<\/em><\/li><li><em>22 stories &#8211; around 58% average completion rate<\/em><\/li><li><em>23 stories &#8211; around 56% average completion rate<\/em><\/li><li><em>25 stories &#8211; around 61% average completion rate<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once again, your influencer will already have a pretty good idea of how many stories in a day will both provide the best content volume and hold follower interest. Most users enjoy a \u201csweet spot\u201d of seven or eight stories per day.<\/span><\/p>\n\n\n\n<p><b>Engagement<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Engagement entails impressions, completion rates, and more. Depending upon what stickers and tags your influencer used in their Instagram Story posts, followers may be able to vote in a poll or engage in a chat with the influencer. Lastly, followers can respond to a story via swipe-ups.<\/span><\/p>\n\n\n\n<p><b>Swipe-ups (CTR)<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adding a swipe-up link to an influencer Instagram Story campaign is a more effective way of driving sales. All followers need to do is swipe-up on a story post and arrive at a landing page. From there, customers can request more information, make a purchase, claim a coupon code, or explore your website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your influencer campaigns involve swipe-ups, you will want to track them as CTRs. Remember that Instagram only allows swipe-ups for influencers with 10,000 or more followers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: supercharge your influencer campaigns with instagram stories<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Manually tracking influencer Instagram Stories is not easy. First, stories only last for a 24-hour period, unless the influencer is adding the story to their highlights. Additionally, audience engagement typically increases throughout the course of the day. Manually tracking these metrics can become very tedious if you\u2019re managing several influencer campaigns with Instagram Stories.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi noted how using influencer automation tools helped them stay on top of Instagram Story campaigns.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cWe will go into GRIN and look at influencer insights. You can filter out for [Instagram] Stories, you can filter percentage of engagement, and that\u2019s typically where we go in and see that \u2018so-and-so\u2019 shared yesterday and that they used the correct tag and hashtag. And we know the content is gonna get pulled into GRIN.\u201d<\/span><\/i><\/p>\n<cite><em>&#8211; Lauren\/Taylor on <\/em><a href=\"https:\/\/grin.co\/webinar\/talking-influencers-organifi-grin\/\"><em>Brands Working Remote Talking Influencers<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\"><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\">Tracking these Instagram Story metrics<\/a> ensures that you are achieving maximum ROI on your influencer campaigns. It will also help you gauge whether regular posts or stories are a better fit for your products or services.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2023<\/h3>\n\n\n\n<div id=\"div-cf49356\" class=\"div-c2591aa\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c2591aa-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cf9fc72\" class=\"heading-cf1d2c0\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c5b4b7f\" class=\"query-c635d2a\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-ce4cf13\" class=\"querytemplate-c0c4806\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cf25a1d\" class=\"div-c7091a0 \" href=\"https:\/\/grin.co\/blog\/benefits-of-marketing-automation\/\">\n<div id=\"div-cb282ed\" class=\"div-cad361a\">\n<div id=\"div-cb54c51\" class=\"div-c6896a2\">\n<h6 id=\"heading-ccb1e95\" class=\"heading-c31c301\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-ca570d5\" class=\"heading-cf1dc46\">15<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf3499b\" class=\"image-cd71920 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cd7804b\" class=\"div-c63922d\">\n<p id=\"paragraph-c9274c8\" class=\"paragraph-c940abd\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-c5f84f1\" class=\"heading-ceec672\">11 Benefits of Influencer Marketing Automation and When to Move on From Manual Processes<\/h6>\n\n\n\n<p id=\"paragraph-cf4f2e3\" class=\"paragraph-cd54fcd\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cd46f3b\" class=\"button-ce7c634 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cf25a1d-q-2\" class=\"div-c7091a0 \" href=\"https:\/\/grin.co\/blog\/quick-wins-to-increase-engagement-rate-on-instagram\/\">\n<div id=\"div-cb282ed-q-2\" class=\"div-cad361a\">\n<div id=\"div-cb54c51-q-2\" class=\"div-c6896a2\">\n<h6 id=\"heading-ccb1e95-q-2\" class=\"heading-c31c301\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-ca570d5-q-2\" class=\"heading-cf1dc46\">25<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf3499b-q-2\" class=\"image-cd71920 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Someone-taking-a-photo-for-instagram.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Someone-taking-a-photo-for-instagram.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Someone-taking-a-photo-for-instagram-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Someone-taking-a-photo-for-instagram-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cd7804b-q-2\" class=\"div-c63922d\">\n<p id=\"paragraph-c9274c8-q-2\" class=\"paragraph-c940abd\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c5f84f1-q-2\" class=\"heading-ceec672\">10 Quick Wins to Increase Engagement Rate on Instagram<\/h6>\n\n\n\n<p id=\"paragraph-cf4f2e3-q-2\" class=\"paragraph-cd54fcd\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cd46f3b-q-2\" class=\"button-ce7c634 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cf25a1d-q-3\" class=\"div-c7091a0 \" href=\"https:\/\/grin.co\/blog\/level-up-your-influencer-marketing-on-instagram\/\">\n<div id=\"div-cb282ed-q-3\" class=\"div-cad361a\">\n<div id=\"div-cb54c51-q-3\" class=\"div-c6896a2\">\n<h6 id=\"heading-ccb1e95-q-3\" class=\"heading-c31c301\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-ca570d5-q-3\" class=\"heading-cf1dc46\">18<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf3499b-q-3\" class=\"image-cd71920 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1.jpg\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cd7804b-q-3\" class=\"div-c63922d\">\n<p id=\"paragraph-c9274c8-q-3\" class=\"paragraph-c940abd\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c5f84f1-q-3\" class=\"heading-ceec672\">Top 8 Tips to Level-up Your Influencer Marketing on Instagram<\/h6>\n\n\n\n<p id=\"paragraph-cf4f2e3-q-3\" class=\"paragraph-cd54fcd\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cd46f3b-q-3\" class=\"button-ce7c634 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More and more influencers are engaging audiences via Instagram Stories. Brands partnering with these influencers are also noticing higher engagement metrics using stories, especially after Instagram added its story swipe-up feature.<\/p>\n","protected":false},"author":2,"featured_media":12436,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"content-type":[208],"level":[201],"platform":[164],"type-of-creator":[195],"marketing-type":[176],"topics":[194],"post-author":[147],"individual_goals":[123],"industry":[],"program_status":[113],"class_list":["post-12428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-analytics","content-type-blog","level-beginner","platform-instagram","type-of-creator-influencer","marketing-type-influencer-marketing","topics-reporting-performance","post-author-grin-contributor","individual_goals-measure-campaign-performance","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":14659,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>The blog post discusses the growing trend of brands partnering with influencers on Instagram, particularly through the platform's Stories feature. With Instagram Stories offering enhanced engagement metrics, it emphasizes the importance of understanding and tracking these campaigns effectively. The post outlines various techniques and tools to help marketers navigate the complexities of Instagram Stories, ensuring they can measure the performance of their influencer partnerships accurately.<\/p>\n\n<h3>Understanding Instagram Stories<\/h3>\n<p>Instagram Stories allow influencers to share a sequence of images and videos that last for 24 hours, increasing engagement through interactive elements like stickers. These stories can include hashtags and mentions, which are crucial for tracking performance. Additionally, features such as swipe-ups enable direct interactions, enhancing the user experience by facilitating immediate actions from followers.<\/p>\n\n<h3>Tracking Influencer Campaigns<\/h3>\n<p>Effective tracking of Instagram Stories requires setting clear expectations and determining key performance indicators (KPIs) such as impressions and engagement rates. Marketers should collaborate with influencers to incorporate tracking features like hashtags and tags. Automation tools can simplify this process, ensuring that brands can maximize their ROI from influencer campaigns while maintaining an accurate overview of performance metrics.<\/p>","faq":null,"hand_picked_content":null,"read_duration":13,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=12428"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12428\/revisions"}],"predecessor-version":[{"id":50246,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12428\/revisions\/50246"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/12436"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=12428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=12428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=12428"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=12428"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=12428"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=12428"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=12428"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=12428"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=12428"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=12428"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=12428"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=12428"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=12428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}