{"id":12492,"date":"2020-09-21T13:49:03","date_gmt":"2020-09-21T13:49:03","guid":{"rendered":"https:\/\/grin.co\/?p=12492"},"modified":"2025-10-03T14:42:02","modified_gmt":"2025-10-03T21:42:02","slug":"how-to-build-an-influencer-community","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/how-to-build-an-influencer-community\/","title":{"rendered":"How to Build an Influencer Community"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Now that the \u201csecret is out\u201d regarding the <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-guides\/state-of-influencer-marketing\/\"><span style=\"font-weight: 400;\">success of influencer marketing<\/span><\/a><span style=\"font-weight: 400;\">, more brands are flooding the influencer space. And as more businesses take advantage of influencer partnerships, many are trying to cut corners using transactional relationships and influencer agencies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But authenticity &#8211; the critical attribute that powers influencer marketing success &#8211; comes from nurturing long-term brand-influencer relationships. As a result, leading influencer marketers are curating an influencer team of top performers, otherwise known as an influencer community.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These influencer communities accomplish two things:<\/span><\/p>\n\n\n\n<div id=\"list-c9b41c9\" class=\"list-c80e8c1\"><ul><li>They establish compatible influencers as extensions of the brand\u2019s marketing team; and,<\/li><li>They maintain genuine engagement between brands and influencers which then overflow onto influencer audiences.<\/li><\/ul><\/div>\n\n\n\n<div id=\"div-cbf8cfe\" class=\"div-ca59960\">\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is an influencer community?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some influencer programs are so robust that each influencer is passionate about the brand they represent and have successfully passed their excitement for the brand onto their audience.<\/span><\/p>\n<\/div>\n\n\n\n<p><b><i>When a brand nurtures genuine, long-term relationships with a growing team of high-performing influencers, they have successfully built an influencer community.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating an influencer community is time-consuming. The amount of influencer vetting, relationship management, and performance tracking is not for the faint of heart. That said, those brands that commit to building and maintaining a vibrant community of long-term influencers achieve success in their influencer campaigns and see a strong ROI.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer one-off relationships vs a community of influencers<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Short-term, or one-off influencer relationships are not a bad thing. In fact, they can play a pivotal role in scaling your influencer program.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/grin.co\/blog\/short-term-or-long-term-influencer-partnerships\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">Short-term influencer relationships<\/span><\/a><span style=\"font-weight: 400;\"> allow brands to try new types of influencers and new campaign ideas. These one-off relationships can also act as part of a broader influencer recruitment strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One-off influencer relationships inform your marketing team of influencers who are a good fit for your brand. They can also expand your audience into new segments or increase the effectiveness of other marketing initiatives, such as an <a href=\"https:\/\/grin.co\/blog\/experiential-marketing-with-influencers\/\">experiential marketing campaign<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, <\/span><b><i>when you find a great brand-influencer connection, you\u2019ll know it, and you\u2019ll want to strengthen that connection.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Top performing influencers that love your products\/services, maintain strong engagement with their followers, and showcase your brand brilliantly are prime candidates for your influencer community. When you find those influencers, don\u2019t let them go. Instead, nurture that relationship and use it as a model to find influencers with similar qualities.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers generate marketing ROI because of their authentic connection with their online communities. Those fans look to them for inspiration, lifestyle goals, and product purchases.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The power of building an influencer community<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that nurture influencer communities often refer to their influencers as <\/span><a href=\"https:\/\/grin.co\/blog\/ambassadors-influencers-and-kols\/\"><span style=\"font-weight: 400;\">brand ambassadors<\/span><\/a><span style=\"font-weight: 400;\">. Instead of the occasional brand mention, these ambassadors can frequently and organically incorporate their favorite brands in many posts over a long period of time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer communities are stronger assets to your influencer campaigns, because their excitement results in <\/span><b><i>natural<\/i><\/b><span style=\"font-weight: 400;\"> brand mentions and product showcases. This approach to brand promotion does not feel off-putting to followers, and the authenticity motivates consumers to act.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">More engagement<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Members of your influencer community generally have better engagement metrics than their peers. These influencers don\u2019t just get more likes, they generate consumer comments, questions, direct messages, post shares, and more.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Better brand awareness<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer engagement increases the number of post impressions. This means that more people are seeing those posts that promote your brand.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>Long-term influencer relationships often create better brand awareness because the quality of post frequency and impressions are higher<\/i><\/b><span style=\"font-weight: 400;\">. More impressions means that more consumers saw your influencer\u2019s post. Increased quality impressions leads to more engagement<\/span>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Higher sales<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The ultimate goal of any marketing campaign is to increase your sales. You want consumers to feel more confident in your brand.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, you want to see those that were on the fence about committing to a purchase to take the plunge. Additionally, you want fans that only recently learned about your brand to need less incentive for future purchases.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you compare your short-term influencer relationships with your long-term influencer relationships, you\u2019ll notice that posts from your long-term relationships have a greater impact. That\u2019s because the authenticity resulting from your best influencer relationships builds trust with consumers, and they feel excitement about your brand.<\/span><\/p>\n\n\n\n<p><b><i>In other words, your sales grow when quality brand-influencer relationships expedite the buyer\u2019s journey for your audience<\/i><\/b><span style=\"font-weight: 400;\">. Short-term influencer relationships are less likely to make long-term impressions on your audience or motivate them to act.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How influencer communities build brand love<\/span><\/h2>\n\n\n\n<p><b><i>Influencer communities nurture trust between brands and influencers<\/i><\/b><span style=\"font-weight: 400;\">. This trust allows the brand-influencer relationship to be more creative and collaborative. The brand trusts their influencers to put their products\/services\u2019 best foot forward. Similarly, influencers know that the brand appreciates their work and cares about them as team members.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In some cases, influencer communities allow influencers to partner with one another to celebrate the brand they love. These influencer-to-influencer partnerships further extend your brand awareness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Members of your influencer community also have a significant amount of experience with your brand, and<\/span><b><i> they know how to use your products\/services optimally, because they have uncovered the most effective ways to showcase your products\/services to consumers<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer community management &#8211; how it\u2019s done<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Following <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-relationship-management\/\"><span style=\"font-weight: 400;\">influencer relationship management<\/span><\/a><span style=\"font-weight: 400;\"> best practices can help you grow a community of long-term influencer partnerships.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer vetting<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer communities are carefully-vetted members of a brands influencer team. Each influencer has a unique style, voice, and set of skills.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When vetting influencers, you can separate fake influencers from real influencers by reviewing the quality of their engagement. Fake influencers manufacture a following, and they lack genuine comments on their posts.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As nice as followers and like counts are, influencers that have deep connections with members of their audience have plenty of post comments and shares to prove their authenticity. These connections translate easily into conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve determined that an influencer is genuine, examine their style and voice. What you\u2019re looking for is <\/span><b><i>compatibility<\/i><\/b><span style=\"font-weight: 400;\">. Not every influencer will be the right fit for your brand. But by leaning into those brand-influencer relationships that are a good fit, you\u2019ll grow your influencer community quickly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Communication<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that create influencer communities are focused on clear communication. From the first outreach email to post-campaign conversations, these brands work hard to be direct, concise, and clear with their influencers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers appreciate this approach, because it helps them understand what\u2019s expected of them and when their efforts are a success.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Clear objectives<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you can clearly define your campaign goals for your influencers, your influencers will know what to do. You should disclose to your influencer any specific vision you have for a particular campaign.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re straightforward with your influencers and then invite them to offer feedback, you will find this balance and improve collaboration with each new campaign.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Campaign feedback<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While campaigns are in progress, it\u2019s a great practice to engage an influencer via comment, direct message, or email to let them know that they achieved certain goals or KPIs. The positive reinforcement helps them focus on posts that work and can help them further optimize content for your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When an influencer performs below expectations, troubleshooting those campaigns can adjust your expectations and help the influencer better understand what to tweak within their posts..<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer relationship management<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The most challenging and important component to building a thriving influencer community is all the tasks associated with influencer relationship management (IRM).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">IRM is the process of keeping tabs on your influencers and monitoring their performance. This process is critical because it allows you to track the success of your influencer program and identify your top performers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Doing IRM well means collecting and <\/span><a href=\"https:\/\/grin.co\/blog\/benefits-of-marketing-automation\/\"><span style=\"font-weight: 400;\">organizing lots of information<\/span><\/a><span style=\"font-weight: 400;\">. Successful brands track as much information as possible and maintain meaningful relationships with their influencers. Many brands start their influencer programs using spreadsheets. But before long, it\u2019s necessary to upgrade to influencer-specific automation software. Using the right influencer platform can greatly enhance a brand\u2019s influencer community and save time.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/challenges-of-influencer-marketing-management-tools\/\">11 Tools Every Brand Needs to Overcome the Challenges of Influencer Marketing Management<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Successful brands building influencer communities<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In recent talks on <\/span><a href=\"https:\/\/grin.co\/talking-influencers\/\"><span style=\"font-weight: 400;\">Brands Working Remote Talking Influencers<\/span><\/a><span style=\"font-weight: 400;\">, we asked a few expert influencer marketers to share how their influencer communities are such as success.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Organifi<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.organifishop.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Organifi<\/span><\/a><span style=\"font-weight: 400;\"> exists to help consumers achieve health and wellness with dietary supplement products. The brand has partnered with influencers since its inception and credits its influencer program with the brand\u2019s success.<\/span><\/p>\n\n\n\n<p><b>What they\u2019re doing<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi calls its influencer community the Collective. The marketing team keeps close tabs on their brand ambassadors and does everything it can to support Organifi\u2019s influencer community.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, Organifi assigns a manager to each region of brand ambassadors. This approach allows team members to devote more time to their ambassadors and develop a deeper understanding of the regional audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another key ingredient to Organifi\u2019s influencer community success is their dedication to analytics. Using GRIN\u2019s reporting tool, they track influencer posts, impressions, engagements, sales, and more. Paying close attention to the numbers allows managers to positively reinforce influencer performance.<\/span><\/p>\n\n\n\n<p><b>Why it works<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi\u2019s process places a premium on attention to detail and long-term influencer relationships. By managing each influencer relationship carefully, influencers post with greater authenticity, and the marketing team can reach their marketing objectives more effectively.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">tentree<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tentree.com\/pages\/about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tentree<\/span><\/a><span style=\"font-weight: 400;\"> is passionate about environmental sustainability. That\u2019s why they plant ten trees for every dollar that a customer spends. They\u2019ve planted nearly 50 million trees to date.<\/span><\/p>\n\n\n\n<p><b>What they\u2019re doing<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tentree built an influencer community with shared values about protecting the planet and environmentally responsible apparel. These shared values have allowed them to nurture deep connections with their influencers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Originally, tentree focused on generating revenue through their influencer campaigns. However, COVID-19 prevented the design team from producing the same volume of social media content as they had before. Tentree turned to its influencer community for help.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because of the quality of brand-influencer relationships, tentree successfully pivoted its influencer marketing to <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-media-strategy\/\"><span style=\"font-weight: 400;\">merge with its social media strategy<\/span><\/a><span style=\"font-weight: 400;\">. Not only is tentree\u2019s influencer marketing producing better results, but its overall social media strategy is also more authentic.<\/span><\/p>\n\n\n\n<p><b>Why it works<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tentree effectively communicated its marketing objectives to its influencer community. With greater clarity on what they were looking for, influencers shifted quickly and effectively.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And because tentree\u2019s marketing team tracked influencer activity over GRIN, they were able to successfully integrate their influencer marketing with their social media marketing, \u201ckilling two birds with one stone.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: influencer communities will build brand love<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The overwhelming benefits of influencer communities &#8211; brand-influencer trust, flexibility, creativity, authenticity, and more &#8211; <\/span><b><i>work because they nurture long-term relationships with influencers<\/i><\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you scale your influencer program, you will achieve maximum ROI by building brand love through influencer communities. By carefully vetting your influencers, communicating clearly campaign objectives, and tracking influencer performance, you\u2019ll quickly build a team of top performers.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2023<\/h3>\n\n\n\n<div id=\"div-ce782eb\" class=\"div-c206152\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c206152-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c900139\" class=\"heading-c79bc00\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c27cecb\" class=\"query-cbc3078\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c27f78c\" class=\"querytemplate-cb9ede4\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cbe7995\" class=\"div-c0b4a67 \" href=\"https:\/\/grin.co\/blog\/top-influencer-negotiation-tips\/\">\n<div id=\"div-c5496ce\" class=\"div-c18cb45\">\n<div id=\"div-c574404\" class=\"div-c61af60\">\n<h6 id=\"heading-cc2d8ec\" class=\"heading-c213f8a\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-cc103b9\" class=\"heading-cfd5201\">20<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0c37c3\" class=\"image-c050299 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c745b70\" class=\"div-cf9c569\">\n<p id=\"paragraph-c0e234a\" class=\"paragraph-c31f182\">Creator Payment<\/p>\n\n\n\n<h6 id=\"heading-ce201a3\" class=\"heading-c032132\">Top 11 Influencer Negotiation Tips for Landing the Perfect Creator Partnership<\/h6>\n\n\n\n<p id=\"paragraph-cecfe35\" class=\"paragraph-c6c3126\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda2da4\" class=\"button-c631e33 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cbe7995-q-2\" class=\"div-c0b4a67 \" href=\"https:\/\/grin.co\/blog\/influencer-rates-predicting-influencer-marketing-cost\/\">\n<div id=\"div-c5496ce-q-2\" class=\"div-c18cb45\">\n<div id=\"div-c574404-q-2\" class=\"div-c61af60\">\n<h6 id=\"heading-cc2d8ec-q-2\" class=\"heading-c213f8a\">May<\/h6>\n\n\n\n<h6 id=\"heading-cc103b9-q-2\" class=\"heading-cfd5201\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0c37c3-q-2\" class=\"image-c050299 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c745b70-q-2\" class=\"div-cf9c569\">\n<p id=\"paragraph-c0e234a-q-2\" class=\"paragraph-c31f182\">Creator Payment<\/p>\n\n\n\n<h6 id=\"heading-ce201a3-q-2\" class=\"heading-c032132\">Influencer Rates: A Guide to Predicting Influencer Marketing Costs<\/h6>\n\n\n\n<p id=\"paragraph-cecfe35-q-2\" class=\"paragraph-c6c3126\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda2da4-q-2\" class=\"button-c631e33 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cbe7995-q-3\" class=\"div-c0b4a67 \" href=\"https:\/\/grin.co\/blog\/influencer-relationship-management\/\">\n<div id=\"div-c5496ce-q-3\" class=\"div-c18cb45\">\n<div id=\"div-c574404-q-3\" class=\"div-c61af60\">\n<h6 id=\"heading-cc2d8ec-q-3\" class=\"heading-c213f8a\">Dec<\/h6>\n\n\n\n<h6 id=\"heading-cc103b9-q-3\" class=\"heading-cfd5201\">06<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0c37c3-q-3\" class=\"image-c050299 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c745b70-q-3\" class=\"div-cf9c569\">\n<p id=\"paragraph-c0e234a-q-3\" class=\"paragraph-c31f182\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-ce201a3-q-3\" class=\"heading-c032132\">Influencer Relationship Management: The Complete Brand Guide<\/h6>\n\n\n\n<p id=\"paragraph-cecfe35-q-3\" class=\"paragraph-c6c3126\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda2da4-q-3\" class=\"button-c631e33 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Now that the \u201csecret is out\u201d regarding the success of influencer marketing, more brands are flooding the influencer space. <\/p>\n","protected":false},"author":2,"featured_media":32971,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[193],"post-author":[],"individual_goals":[117,120],"industry":[],"program_status":[113],"class_list":["post-12492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relationship-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","topics-relationship-management","individual_goals-find-influencers","individual_goals-build-creator-relationships","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":16753,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":13,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=12492"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12492\/revisions"}],"predecessor-version":[{"id":50245,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12492\/revisions\/50245"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/32971"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=12492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=12492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=12492"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=12492"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=12492"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=12492"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=12492"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=12492"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=12492"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=12492"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=12492"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=12492"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=12492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}