{"id":12494,"date":"2020-09-23T13:57:05","date_gmt":"2020-09-23T20:57:05","guid":{"rendered":"https:\/\/grin.co\/?p=12494"},"modified":"2025-10-03T14:42:02","modified_gmt":"2025-10-03T21:42:02","slug":"influencer-activations-a-quick-guide-to-success","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-activations-a-quick-guide-to-success\/","title":{"rendered":"Influencer Activations &#8211; A Quick Guide to Success"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Influencer activations signal the start of your influencer campaign. They play an important role in the overall influencer marketing program.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is influencer activation?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you\u2019ve connected with that influencer and vetted them, it\u2019s time to activate them into a new campaign.<\/span><\/p>\n\n\n\n<p><b><i>Influencer activation occurs the moment that you and your influencer agree to work together. <\/i><\/b><span style=\"font-weight: 400;\">Part of the activation process is <\/span><a href=\"https:\/\/grin.co\/blog\/top-influencer-negotiation-tips\/\"><span style=\"font-weight: 400;\">influencer negotiations<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-contracts-agreements\/\"><span style=\"font-weight: 400;\">contracts<\/span><\/a><span style=\"font-weight: 400;\">, content briefs, and campaign launch.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your active influencers are those intentionally collaborating with your brand to promote your products and services on their social media channels.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is not necessary to activate every influencer on your team for every campaign. Certain influencers are better suited to reach certain campaign goals over others. Additionally, some of your influencers will be short-term relationships while others will be brand ambassadors being more long-term.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For your <\/span><a href=\"https:\/\/grin.co\/blog\/short-term-or-long-term-influencer-partnerships\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">long-term influencer relationships<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s important that you maintain contact with them even if they are temporarily unavailable (i.e., deactivated). If you plan to activate them again in the near future, you will want to nurture that relationship.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why are influencer activations so important?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many influencers showcase their favorite brands with or without that brand asking them to do so. Influencer activations make it clear that you want to partner with that influencer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you send mixed signals to your influencers about the nature of the brand-influencer relationship, it will be more difficult to achieve your campaign goals. Making use of contracts and campaign briefs helps align expectations between you and the influencer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A clear understanding of the working relationship is important. Here are some key parts of influencer activations to keep in mind:&nbsp;<\/span><\/p>\n\n\n\n<div id=\"list-c770fb8\" class=\"list-cb540a2\"><ul><li>Target audience<\/li><li>Campaign goals<\/li><li>Compensation<\/li><li>Content style<\/li><li>Post frequency<\/li><li>Campaign timeline<\/li><li>Promo codes, affiliate links, etc.<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, one of the biggest mistakes that a marketer can make is to rush to activate influencers. Not every influencer is a good fit for your brand. Here are eight steps to help you make your influencer activations effective.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1: define your brand\u2019s target audience<\/span><\/h2>\n\n\n\n<p><b><i>Audience alignment<\/i><\/b><span style=\"font-weight: 400;\"> between you and your influencer can make or break your influencer campaign. As you look at different influencers, you\u2019ll want to pay close attention to who their followers are, the lifestyles they maintain, and where they are located.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Outline Your Desired Social Channels<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s also worth noting that you can target various audience segments through multiple social media channels. When establishing your campaign objectives, consider which social platforms are a better fit for your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, beauty brands frequently utilize video platforms (YouTube, Instagram, and TikTok) so that influencers can perform tutorials, before-and-after content, etc.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You may also have a good idea of which social channels your current customers are most active. It\u2019s a good idea to target influencers on those channels to further enhance your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2: discover the right influencers for your brand<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">After identifying audience alignment, it\u2019s time to get to know the influencer based on the quality of their content. Each influencer brands themselves in a unique way. But even the most successful influencers can be a good or a bad fit for your brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Four hacks to find the best influencers<\/span><\/h3>\n\n\n\n<p><b>Lookalike tools<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer relationship management software can help you match with an influencer similar to those that you already know are a perfect fit. For example, GRIN\u2019s influencer platform has extensive lookalike tools and allows you to filter by influencer category, color, social channel, and more.<\/span><\/p>\n\n\n\n<p><b>Social listening tools &#8211; who is already promoting your brand?<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best ways to connect with influencers is to identify which ones are promoting your brand without any incentives. By using social listening tools, you\u2019ll find influencers showcasing your products\/services and engaging their followers about your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These influencers are usually more authentic and great candidates for long-term brand ambassadorships.<\/span><\/p>\n\n\n\n<p><b>Influential customers<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another effective tactic for locating ideal influencers is to take a look at your customers that consistently spend money with your brand. Many of these customers have a significant social following and can be a great addition to your influencer program.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Often, these customers are thrilled to partner with you on <\/span><a href=\"https:\/\/grin.co\/blog\/product-seeding-influencer-gifting-how-it-works\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">product seeding<\/span><\/a><span style=\"font-weight: 400;\"> alone, further lowering your marketing costs.<\/span><\/p>\n\n\n\n<p><b>Influencer credibility score tools<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some social channels provide different metrics to help you gauge an influencer\u2019s credibility with their audience. Twitter, for example, actually offers influencer credibility scores on a scale of 0-100.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also judge credibility by engagement metrics. These metrics look beyond post \u201clikes\u201d and follower counts and track comments, shares, and ongoing user-generated content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whichever approach you choose, your goal is not just to weed out <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-tools\/fake-influencer-tool\/\"><span style=\"font-weight: 400;\">fake influencers<\/span><\/a><span style=\"font-weight: 400;\">, but it is also to target the most authentic and genuine influencers for your brand. Audiences can usually spot when influencers are manufacturing their enthusiasm. Influencer credibility ensures that your campaigns are as effective as possible.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3: influencer outreach<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When engaging influencers for the first time, you\u2019ll want to be brief (many influencers are busy) and direct about who you are and what you\u2019re looking for.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, a great way to introduce yourself to influential customers is as follows:<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:25px\">Hi [name],<br>My name is [your name] from [company]. I\u2019ve noticed that you\u2019ve been discussing our<br>[relevant product] on [social network], and I wanted to thank you for your kind words.<br>I\u2019d like to offer you a chance to try out [new product] before it becomes available to the public.<br>Would you be interested in checking it out and providing a review on [product]?<br>If you\u2019re interested, send me a reply, and we\u2019ll send you a free copy of [product]! <br>Best, [your name]<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re targeting an influencer with a larger following, you can use a template like this one:<\/span><\/p>\n\n\n\n<p style=\"font-size:25px\">Hi [name], <br>My name is [your name] from [company]. I\u2019ve been following your [Relevant Social Media Channel] <br>account since 2018. Your recent post on [relevant social post] really resonated with me. I thought it <br>was something my audience would appreciate, so I shared it on our social media Accounts. I wanted to <br>get in touch with you to discuss [topic] further and a paid [social media channel] campaign. <br>If you\u2019re interested, we can set up a phone call this week to discuss compensation and more <br>details on the project. <br>Best, [your name]<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A few things you should notice about the templates above are:<\/span><\/p>\n\n\n\n<div id=\"list-ce09c78\" class=\"list-c890ab5\"><ul><li>You address the influencer by name<\/li><li>You introduce yourself and your brand right away<\/li><li>You express delight and respect for the individual\u2019s social media content<\/li><li>You are clear about what you\u2019re asking the individual for<\/li><li>You explain the next step (\u201csend me a reply,\u201d \u201cwe can set up a phone call,\u201d etc.)<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Do your best to keep your outreach emails\/messages to 550 characters or less. Being concise will increase your chances of getting a response. For more template and outreach ideas, you can check out our <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/influencer-marketing-email-templates\/\">free Influencer Marketing Email Templates<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 4: influencer stages<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you scale your influencer program and become more popular on social media, you\u2019ll soon get requests from influencers wanting to partner with your brand. Organizing your influencers by stages will help you build and maintain mutually beneficial relationships.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer applicants<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeping track of those influencers that have expressed interest in partnering with your brand ensures that you develop a reputation for treating influencers well. For those influencers that you know won\u2019t work, you can respond promptly and professionally.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you build your list of potential influencers, you can segment them by industry, style, voice, follower size, and more.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer prospects<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your influencer prospects are those with whom you desire to collaborate but haven\u2019t yet agreed on terms or campaign details. You might already be in negotiations with these influencers or working on campaign ideas for which they\u2019d be a good fit.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Active influencers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your active influencers are solidly in your camp and either participating in a campaign or about to do so. It\u2019s critical that you know which influencers are active and which are not.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 5: influencer contracts and agreements<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting your terms in writing is essential for your brand-influencer relationships. Keep in mind that your influencers &#8211; even those partnering with brands \u201con the side\u201d &#8211; are part of your marketing team. Assuming that you and your influencer are on the same page regarding campaign details, content rights, and compensation could prove disastrous for your entire marketing department.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 6: outline your influencer campaigns<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s likely that each of your influencer campaigns will have different objectives and KPIs. For best results, you\u2019ll want to discuss these goals with your active influencers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The most effective way to outline your influencer campaigns is to create campaign briefs for your influencers. These briefs spell out expectations, goals, timelines, style, and more. Your influencers will appreciate the specificity and professionalism. More importantly, it keeps the arrangement clear and helps you define campaign success.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 7: track your influencer marketing performance<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you launch your influencer campaign, you\u2019ll want to gather metrics to evaluate campaign performance.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Track individual influencers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first way to track campaign success is to examine your individual influencers. You\u2019re looking for sponsored posts, appropriate use of hashtags\/tags, post engagement, and general authenticity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An automation tool like GRIN allows you to sort influencer results by post, sales, engagement, and more. These metrics allow you to compare an influencer with other influencers on your team, as well as past performance.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Track campaigns<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some campaigns will involve more than one active influencer. In the same way that you tracked individual influencer performance, you\u2019ll also want to note overall campaign performance.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In time, you\u2019ll recognize that certain combinations of active influencers produce best results. Tracking campaign KPIs allows you to optimize for maximum influencer ROI.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 8: nurture your influencer relationships<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In a short time, you\u2019re likely to spot those influencers that outperform the rest. These high performers are opportunities to nurture long-term influencer relationships.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting to know your influencers allows you to build trust with them, increasing campaign authenticity and excitement. This approach will also improve your ability to negotiate different kinds of campaigns, such as <\/span><a href=\"https:\/\/grin.co\/blog\/influencers-and-instagram-takeovers\/\"><span style=\"font-weight: 400;\">Instagram takeovers<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-content-whitelisting-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">social media whitelisting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Developing deep relationships with your influencers will also allow you to try new things and identify new ways of generating campaign ROI. Influencers generally have great campaign ideas of their own, and if they see the relationship as mutually beneficial, they\u2019ll want to provide feedback to enhance your campaign results.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: don\u2019t be afraid to activate different influencers, social channels, and campaign types to ensure success with influencer activations.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer marketing is a place to explore campaign creativity and various tactics. As you develop your influencer relationship management skills, you\u2019ll feel more confident about trying new things, including:<\/span><\/p>\n\n\n\n<div id=\"list-ce6f83a\" class=\"list-c289f33\"><ul><li>Incorporating influencers with different follower sizes<\/li><li>Trying new social media channels<\/li><li>Expanding your product line<\/li><li>Running special events, promotions, etc.<\/li><li>Integrating your influencers with other marketing campaigns<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing ROI is broader than short-term sales. Your active influencers can help you establish a reliable <\/span><a href=\"https:\/\/grin.co\/blog\/influencers-for-every-stage-of-your-marketing-funnel\/\"><span style=\"font-weight: 400;\">marketing funnel<\/span><\/a><span style=\"font-weight: 400;\"> and deeper insights into your customer journey.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2023<\/h3>\n\n\n\n<div id=\"div-c447d1c\" class=\"div-c1a8e23\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c1a8e23-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd8d8ce\" class=\"heading-c3d679f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc97032\" class=\"query-c2ae89d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c3f23da\" class=\"querytemplate-c1cec5b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c1225c1\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/partner-with-influencers-for-retail-activations\/\">\n<div id=\"div-c04c021\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8\" class=\"heading-cd2c9da\">Sep<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd\" class=\"heading-cad5f00\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_How_Partnering_With_Influencers_for_Retail_Activations_2022-Q3-08_Featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_How_Partnering_With_Influencers_for_Retail_Activations_2022-Q3-08_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_How_Partnering_With_Influencers_for_Retail_Activations_2022-Q3-08_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_How_Partnering_With_Influencers_for_Retail_Activations_2022-Q3-08_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c\" class=\"paragraph-c1b362b\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675\" class=\"heading-c72c53e\">How Partnering With Influencers for Retail Activations Can Help Your Products Fly Off the Shelves<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c1225c1-q-2\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/collaborate-with-influencers\/\">\n<div id=\"div-c04c021-q-2\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-2\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-2\" class=\"heading-cd2c9da\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-2\" class=\"heading-cad5f00\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-2\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Upset-man-at-a-computer-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-2\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-2\" class=\"paragraph-c1b362b\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-2\" class=\"heading-c72c53e\">How to Collaborate with Influencers &#8211; and When to Let Them Go<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-2\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-2\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c1225c1-q-3\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/how-to-report-influencer-marketing-roi-to-your-boss\/\">\n<div id=\"div-c04c021-q-3\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-3\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-3\" class=\"heading-cd2c9da\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-3\" class=\"heading-cad5f00\">24<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-3\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-3\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-3\" class=\"paragraph-c1b362b\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-3\" class=\"heading-c72c53e\">How to Report Influencer Marketing ROI to Your Boss<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-3\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influencer activations signal the start of your influencer campaign. <\/p>\n","protected":false},"author":2,"featured_media":12495,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[192],"post-author":[147],"individual_goals":[117,120],"industry":[],"program_status":[113],"class_list":["post-12494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relationship-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","topics-onboarding","post-author-grin-contributor","individual_goals-find-influencers","individual_goals-build-creator-relationships","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":12307,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":13,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=12494"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12494\/revisions"}],"predecessor-version":[{"id":50244,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12494\/revisions\/50244"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/12495"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=12494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=12494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=12494"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=12494"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=12494"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=12494"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=12494"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=12494"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=12494"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=12494"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=12494"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=12494"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=12494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}