{"id":12567,"date":"2020-10-06T16:55:50","date_gmt":"2020-10-06T23:55:50","guid":{"rendered":"https:\/\/grin.co\/?p=12567"},"modified":"2025-10-03T14:42:01","modified_gmt":"2025-10-03T21:42:01","slug":"influencer-marketing-social-commerce-s-commerce","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-marketing-social-commerce-s-commerce\/","title":{"rendered":"How to Integrate Your Influencer Marketing into Your Social Commerce (s-commerce)"},"content":{"rendered":"\n\n\n

Social media is not just a place for friends and families to connect – it\u2019s also a marketplace wherein online communities exchange feedback on some of their favorite brands, products, and services. From this ecosystem emerged a new ecommerce trend known as social commerce (S-commerce). <\/span><\/p>\n\n\n\n

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What is social commerce (s-commerce)?<\/span><\/h2>\n\n\n\n

Social commerce is consumers\u2019 ability to shop and purchase products or services inside a social media channel without having to leave the platform to complete a purchase.<\/i><\/b><\/p>\n<\/div>\n\n\n\n

S-commerce enables streamlined paid ads, as well as customer word-of-mouth and influencer-sponsored posts. Consumers can respond to offers, recommendations, or media ads within the social media app itself.<\/span><\/p>\n\n\n\n

The greatest benefit of S-commerce is that it merges online communities (connections, friends, groups, etc.) with shopping. S-commerce provides more opportunities for DTC brands to boost sales more organically using a social media platform itself to do so.<\/span><\/p>\n\n\n\n

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Where is s-commerce happening?<\/span><\/h3>\n\n\n\n

Currently, <\/span>Instagram<\/b> is the leading S-commerce platform, but <\/span>Facebook<\/b>, <\/span>Pinterest<\/b>, and <\/span>Twitter<\/b> are not far behind. Even <\/span>TikTok<\/b> has introduced S-commerce capabilities for influencers and consumers.<\/span><\/p>\n<\/div>\n\n\n\n

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\u201cJust as shoppers want to share and show off their purchases, ecommerce brands are expected to provide a personalized, back-and-forth experience for shoppers. Considering 90% of Instagram users follow at least one brand on the platform, there\u2019s no denying the potential for social feeds to drive sales.\u201d <\/span><\/span><\/i><\/p>\n–Flowbox<\/a><\/em><\/cite><\/blockquote>\n\n\n\n

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How does s-commerce work?<\/span><\/h3>\n\n\n\n

The most basic form of S-commerce is the <\/span>newsfeed ad<\/b>, as illustrated in the mobile screenshot below courtesy of outdoor apparel brand <\/span>Serremo<\/span><\/a>:<\/span><\/p>\n<\/div>\n\n\n\n

\"Example<\/figure>\n\n\n\n

These ads include a group of images or videos showcasing their products with a CTA to \u201cshop now\u201d or \u201cbuy now.\u201d When the consumer clicks on the CTA, the platform immediately directs them to a product display, selection, and checkout.<\/span><\/p>\n\n\n\n

But S-commerce isn\u2019t only available via social media ads. Social media users can <\/span>share links<\/b> to their favorite products, influencers can use S-commerce to promote their favorite brands, and brands can access other features, such as <\/span>Instagram Swipe-ups<\/b> on Stories and Highlights.<\/span><\/p>\n\n\n\n

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A post shared by Jamie Smith (@fishinmama511)<\/a><\/p><\/div><\/blockquote>