{"id":12782,"date":"2020-11-03T14:14:27","date_gmt":"2020-11-03T14:14:27","guid":{"rendered":"https:\/\/grin.co\/?p=12782"},"modified":"2025-10-03T14:41:57","modified_gmt":"2025-10-03T21:41:57","slug":"best-ecommerce-digital-strategies-holidays","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/best-ecommerce-digital-strategies-holidays\/","title":{"rendered":"Best Ecommerce Digital Strategies for the Holidays"},"content":{"rendered":"\n\n\n

The holiday season places unusual demands on ecommerce. Standing in line for brick-and-mortar Black Friday sales is losing its allure – especially now that direct-to-consumer brands are learning to master the online shopping experience.<\/span><\/p>\n\n\n\n

Year after year, consumers seem determined to plan ahead farther than they had the year before. DTC holiday marketing now fully embodies the western proverb, \u201cThe early bird catches the worm.\u201d<\/span><\/p>\n\n\n\n

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\u201cNumber one \u2013 start early! So please, those listening today, if you\u2019ve not already started your Black Friday, Cyber Monday holiday season campaigns, stop what you\u2019re doing and start, because your customers are getting online early.\u201d <\/span><\/i><\/p>\n\u2013 Shopify\u2019s Steve Hutt on GRIN\u2019s Get Real Podcast, <\/em>Holiday Season Strategy for Ecommerce<\/em><\/a><\/cite><\/blockquote>\n\n\n\n

Planning ahead for holiday shopping doesn\u2019t always mean that you should release holiday sales earlier than last year. But it definitely means looking ahead, examining your customer data, and watching consumer trends to build an ecommerce strategy with time to spare.<\/span><\/p>\n\n\n\n

Still, the holiday season is such a critical time for your brand that starting late is better than not starting at all. Using this quick guide, you can create a reliable holiday digital strategy and improve upon it each year.<\/span><\/p>\n\n\n\n

Ecommerce is king for the holidays<\/span><\/h2>\n\n\n\n

Consumer spending habits were already favoring online shopping before COVID-19. Stay-at-home orders have increased ecommerce use among consumers, so much so that leading brands like <\/span>Amazon quickly ran out<\/span><\/a> of stock.<\/span><\/p>\n\n\n\n

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“Black Friday isn\u2019t just a brick-and-mortar affair anymore. Ecommerce rang up $8.9 billion<\/a> on Black Friday alone in 2021, with the total number of holiday ecommerce sales topping $206.88 billion<\/a>. Last year\u2019s online holiday sales record was more than double the amount of ecommerce holiday sales reported in 2016.”<\/p>\n“Discover Black Friday Buying Trends This Holiday Season<\/a>” – GRIN<\/cite><\/blockquote>\n\n\n\n

Many DTC brands have increased during 2020. Brands and consumers are finding one another online, and thanks to aggressive mobile marketing advancements in the ecommerce space, the online shopping experience has never been better.<\/span><\/p>\n\n\n\n

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\u201c[The summer months of 2020] have really pushed ecommerce adoption 10 years into the future. We\u2019re actually at 2030 levels from where we believed ecommerce was going to grow because of the pandemic.\u201d <\/span><\/i><\/p>\n\u2013 Shopify\u2019s Steve Hutt on GRIN\u2019s Get Real Podcast, <\/em>Holiday Season Strategy for Ecommerce<\/em><\/a><\/cite><\/blockquote>\n\n\n\n

In the light of these recent developments, economists looking to a post-COVID future see no way around continued retail ecommerce domination. <\/span><\/p>\n\n\n\n

Online shopping offers consumers greater convenience, more selection, and even social integration. Lifestyle experts and brand ambassadors are leveraging social media and affiliate\/influencer partnerships to help consumers find the best holiday buys. And rather than commuting to storefronts, shoppers can manage holiday wish lists and shopping from the palm of their hand.<\/span><\/p>\n\n\n\n

Best practices to optimize your ecommerce shop<\/span><\/h2>\n\n\n\n

In the \u201c<\/span>Best Ecommerce Digital Strategies for the Holidays<\/span><\/a>\u201d episode from GRIN\u2019s <\/span>Get Real<\/span><\/i> podcast, Katya Allison (GRIN\u2019s Director of Marketing Content) and Steve Hutt (Shopify\u2019s Merchant Success Manager) discussed how DTC brands can make the most of the holiday season.<\/span><\/p>\n\n\n\n

In this conversation, four trends emerged that can guide you as you refine y<\/span>our holiday marketing strategy:<\/span><\/p>\n\n\n\n