{"id":12862,"date":"2020-11-09T16:22:14","date_gmt":"2020-11-09T23:22:14","guid":{"rendered":"https:\/\/grin.co\/?p=12862"},"modified":"2025-10-03T14:41:57","modified_gmt":"2025-10-03T21:41:57","slug":"influencer-marketing-revenue-tracking","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-marketing-revenue-tracking\/","title":{"rendered":"Influencer Marketing Revenue Tracking"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Committing to understanding how influencer revenue tracking works can help you take your brand to the next level, particularly if you operate in the DTC ecommerce space. It\u2019s not that much different from tracking sales through other marketing channels. Here\u2019s how it works.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Driving Revenue with Influencer Marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers do more than drive revenue. But the fact remains that influencers &#8211; in particular <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/the-ultimate-guide-to-micro-influencers\/\"><span style=\"font-weight: 400;\">micro influencers<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/grin.co\/blog\/brand-ambassador-vs-influencer-programs\/\"><span style=\"font-weight: 400;\">brand ambassadors<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; boost revenues.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/Influencer-Marketing-Industry-Survey-2019-ROI-Channels-Most-020719_4.webp\" alt=\"Bar graph comparing ROI from other channels against influencer marketing\" class=\"wp-image-19584\"\/><figcaption class=\"wp-element-caption\"><em>Image via Mediakix<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id12862_f77d30-8c kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane12862_169dc5-c5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Transcript:<\/em><\/p>\n\n\n\n<p><em>Compared to other channels, ROI from influencer marketing is\u2026<\/em><\/p>\n\n\n\n<div id=\"list-ce9bafb\" class=\"list-c543384\"><ul><li><em>14% of respondents said much better<\/em><\/li><li><em>34% of respondents said better<\/em><\/li><li><em>10% of respondents said worse<\/em><\/li><li><em>1% of respondents said much worse<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>89% say ROI from influencer marketing is comparable or better than other channels<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today\u2019s <\/span><a href=\"https:\/\/grin.co\/blog\/what-is-influencer-generated-content\/\"><span style=\"font-weight: 400;\">influencer-generated content<\/span><\/a><span style=\"font-weight: 400;\"> represents some of the most authentic on-brand messaging online. These social media power users create an online community focused on specific lifestyle interests. Influencer followers are generally highly engaged and take that influencer\u2019s product recommendations seriously.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8-1024x650.webp\" alt=\"Oberlo infographic on the effect of influencer marketing on consumers\" class=\"wp-image-22515\" style=\"width:840px;height:533px\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8-1024x650.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8-300x191.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8-768x488.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8-1536x975.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8-150x95.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/1642336478-influencer-marketing-statistics-graphic8.webp 1740w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.oberlo.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noopener\">Oberlo<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id12862_cec8f3-1d kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane12862_01861f-29\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Transcript:<\/em><\/p>\n\n\n\n<p><em>Oberlo<\/em><\/p>\n\n\n\n<p><em>Effect of Influencer Marketing on Consumers<\/em><\/p>\n\n\n\n<div id=\"list-ca1dddf\" class=\"list-c51f907\"><ul><li><em>8 out of 10 consumers have purchased something after having seen it as a recommendation by an influencers.<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>(Rakuten Marketing, 2019)<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The best influencer programs partner with influencers that love that brand\u2019s products and servicers. Genuine brand affinity is what resonates with the influencer\u2019s audience. The impact of that result is an increase in sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Performance Data<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Investing in influencers shouldn\u2019t be left to guesswork &#8211; it pays (<\/span><i><span style=\"font-weight: 400;\">literally)<\/span><\/i><span style=\"font-weight: 400;\"> to know where your revenue comes from. Tracking influencer performance data prevents you from putting your marketing plan on autopilot or attributing your sales to the wrong channel.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is influencer performance data important?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your objectives define what you hope to accomplish with every influencer campaign. When you break down your objectives into key performance indicators (KPIs), you establish how you measure progress toward reaching your marketing objectives.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<i><span style=\"font-weight: 400;\">Tracking the right numbers is critical to the success of your influencer marketing campaign. Not only does setting KPIs help you identify success, but it also equips you to communicate those wins to your team (and your boss) that adds to the brand\u2019s overall marketing goals.<\/span><\/i>&#8220;<\/p>\n<cite>&#8211;<a href=\"https:\/\/grin.co\/blog\/influencer-marketing-measurement\/\" class=\"rank-math-link\">The Total Guide to Influencer Marketing Measurement<\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer performance data informs the entire marketing team on how quickly and efficiently your influencer campaigns are helping you achieve your goals. You can use performance data to create reports that showcase metrics important to you and your team and reports that demonstrate costs and sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of truth in the phrase, <\/span><i><span style=\"font-weight: 400;\">It\u2019s all about the numbers<\/span><\/i><span style=\"font-weight: 400;\">. Those numbers tell a story about what\u2019s working and what isn\u2019t. You can watch numbers rise and fall as you test new tactics. When everyone around you presumes that one approach is better than another, you have hard numbers to prove that information outperforms assumptions.&nbsp;<\/span><\/p>\n\n\n\n<div id=\"video-c65ddfd\" class=\"video-c158076 cc-vid\"><div id=\"video-c65ddfd-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/nRYKUP0sVfc?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you measure influencer performance data?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s really only one way to measure influencer performance &#8211; <\/span><b>you track it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To track performance data, you need tools, and those tools can be homemade (like spreadsheets) or <a href=\"https:\/\/grin.co\/blog\/benefits-of-marketing-automation\/\">automated<\/a> (i.e., <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\"><span style=\"font-weight: 400;\">GRIN\u2019s influencer marketing platform<\/span><\/a><span style=\"font-weight: 400;\">). \u201cPulling data\u201d means looking at specific metrics relevant to your marketing objectives and KPIs and then recording those metrics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tracking performance data allows you to see how results change based on different variables. You will also be able to see how certain metrics (such as post engagement and clicks) lead to conversions (i.e. sales).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you use influencer data to make decisions?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As you track influencer performance and measure how quickly and efficiently your influencer program meets KPIs, you\u2019ll start to notice trends. Certain types of posts, influencers, and calls-to-action (CTAs) are more effective than others.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This influencer data tells you where to devote your resources moving forward. Marketing is a trial-and-error process, and <\/span><b><i>if you track metrics, you experience fewer errors over time<\/i><\/b><span style=\"font-weight: 400;\">. Before long, you can make decisions based between \u201cgood\u201d or \u201cbetter\u201d rather than \u201ceffective\u201d or \u201cineffective.\u201d&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Marketing Revenue Tracking<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most influencer marketers have multiple objectives, such as brand awareness, website traffic, and sales. When it comes to revenue tracking, sales are your main focus. <\/span><b><i>Revenue tracking is identifying which influencer performance metrics contribute to sales<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you set up influencer revenue tracking?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting started with revenue tracking means setting up some tools. These tools can be manual &#8211; building a spreadsheet and updating the appropriate conversion metrics. Or, they can be automated &#8211; the software pulls these metrics automatically and gives you filtering options to view the numbers you want to see.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ideally, you set up your tracking tools before <\/span><a href=\"https:\/\/grin.co\/0-to-100-influencer-marketing\/\"><span style=\"font-weight: 400;\">launching your first campaign<\/span><\/a><span style=\"font-weight: 400;\">. That way, you know what you\u2019re looking for from your influencers, particularly as it relates to sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Within your tracking tool, you\u2019ll want to think about short-term versus long-term revenue metrics. If you established your marketing goals and KPIs, then you can create tracking entries for each. Your short-term metrics track sales happening right away while your long-term metrics measure the number of prospects expressing interest in your brand, signaling future sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Which metrics should you watch?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For revenue tracking, there are two critical metrics that you\u2019ll want to watch closely. And those metrics are <\/span><b><i>engagements <\/i><\/b><span style=\"font-weight: 400;\">and<\/span><b><i> conversions<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer engagements indicate how many people noticed and interacted with a post. Some of those interactions produce low impact, such as post likes. But others are more insightful, such as post comments and product questions.<\/span><\/p>\n\n\n\n<p><b><i>Engagements typically take the form of likes, comments, and shares<\/i><\/b><span style=\"font-weight: 400;\">. You can calculate an influencer or campaign\u2019s engagement rate by using the following formula below:<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Number of followers or impressions \/ Number of engagements = Engagement Rate<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The higher the engagement rate, the greater likelihood that your influencer posts are resonating with audiences. Engagement often signals <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/what-is-authentic-media-and-content\/\"><span style=\"font-weight: 400;\">content authenticity<\/span><\/a><span style=\"font-weight: 400;\"> and usually attracts higher sales now and in the future.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For <\/span><b><i>conversions<\/i><\/b><span style=\"font-weight: 400;\">, there are several different ways to track based on how you set up your campaign. Many DTC brands use <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-discount-codes-affiliate-links-how-and-when-to-use-them-in-your-campaigns\/\"><b><i>coupon codes<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>affiliate links<\/i><\/b><\/a><span style=\"font-weight: 400;\"> to track conversions. If you\u2019re running a young influencer program with a small number of influencers, you may only need to track <\/span><b><i>click-through rates (CTRs)<\/i><\/b><span style=\"font-weight: 400;\"> on the relevant social media channels and your <\/span><b><i>source traffic<\/i><\/b><span style=\"font-weight: 400;\"> on Google Analytics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Either way, you\u2019re trying to determine which of your sales should be attributed to your influencer campaign. As your program grows, you will need more robust performance tracking tools. With an <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\"><span style=\"font-weight: 400;\">automated influencer tracking tool<\/span><\/a><span style=\"font-weight: 400;\">, the platform will pull all the relevant engagement, conversion, and attribution data for you.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you collect your influencer revenue tracking data?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many free analytics tools that you may consult to collect influencer performance data. For example, Instagram and Facebook offer analytics tools to your influencers, and you can ask your influencers to share that data from your campaign.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Analytics is another free tool to help you collect traffic information originating from your influencer posts. You can use <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/2519986?hl=en\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">flow visualization reports<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/6180923?hl=en\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">custom funnels<\/span><\/a><span style=\"font-weight: 400;\"> to measure conversion and revenue traffic. Lastly, your eCommerce platform may provide a decent amount of analytics information to help you attribute conversions to your influencers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You may need landing pages associated with your influencer campaigns to collect the data accurately. Some marketers create a separate landing page for each influencer while others use one landing page for each campaign. In general, the more influencer-specific your landing pages, coupon\/<a href=\"https:\/\/referralrock.com\/blog\/referral-code-example\/\" target=\"_blank\" rel=\"noopener\">referral codes<\/a>, and referral links, the more accurately you\u2019ll be able to collect influencer revenue data.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using the approach described above means consulting multiple platforms before extracting engagement and conversion metrics into your performance spreadsheet. This technique works for younger influencer programs, but they are tedious and unsustainable once you start working with more than a handful of influencers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An influencer marketing automation tool like GRIN integrates each of these engagement and conversion metrics. Instead of digging for the numbers across multiple platforms and transcribing them into a spreadsheet, all the necessary performance metrics are right there in front of you. You can use the platform\u2019s <\/span><a href=\"https:\/\/grin.co\/news\/reporting-suite\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">reporting tool<\/span><\/a><span style=\"font-weight: 400;\"> to filter your revenue metrics.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you calculate a successful influencer marketing program?<\/span><\/h3>\n\n\n\n<p><b><i>Your influencer marketing program is successful when you meet your objectives and achieve your desired ROI<\/i><\/b><span style=\"font-weight: 400;\">. Influencer revenue tracking is the first step to calculating that ROI.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When taking a step back to track your influencer program success, you should have the following <\/span><b><i>sales<\/i><\/b><span style=\"font-weight: 400;\"> metrics handy:<\/span><\/p>\n\n\n\n<div id=\"list-c859d25\" class=\"list-c12e379\"><ul><li>Total number of conversions<\/li><li>Total number of orders<\/li><li>Total sales<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Next, you want to examine the <\/span><b><i>costs<\/i><\/b><span style=\"font-weight: 400;\"> associated with your influencer program. Be sure to include the following data:<\/span><\/p>\n\n\n\n<div id=\"list-c3da679\" class=\"list-c5fe725\"><ul><li><a href=\"https:\/\/grin.co\/blog\/product-seeding-influencer-gifting-how-it-works\/\">Product seeding<\/a><\/li><li>Product discounts<\/li><li>Cost of Goods Sold (COGS)<\/li><li>Shipping<\/li><li>Influencer compensation<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve subtracted your costs from your sales, you know your profits. By dividing your profits by your costs, you achieve your ROI. As you scale your influencer program, your goal is to find ways to streamline your costs and boost your sales.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\"><strong>Influencer program sales &#8211; Influencer program costs = Influencer program profit<\/strong><\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\"><strong>Influencer program profit \/ Influencer program costs = Influencer program ROI<\/strong><\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: The best influencer marketing programs track performance at a campaign level down to the individual influencer level.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you feel more comfortable calculating your <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer program<\/a> ROI, you can find different ways to enhance your campaign results. To accomplish this, you should use the ROI tools mentioned above to find your influencer and campaign ROI.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Simply isolate your influencer and campaign sales and costs. Using these isolated metrics, you can examine the ROI for each individual influencer and campaign. High-performing influencers and campaigns can give you insights into what works, while low-performing influencers and campaigns signal areas where your program needs to improve.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: March 2024<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Committing to understanding how influencer revenue tracking works can help you take your brand to the next level, particularly if you operate in the DTC ecommerce space. <\/p>\n","protected":false},"author":2,"featured_media":13544,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[194],"post-author":[147],"individual_goals":[121,123],"industry":[],"program_status":[113],"class_list":["post-12862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-analytics","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","topics-reporting-performance","post-author-grin-contributor","individual_goals-streamline-marketing-processes","individual_goals-measure-campaign-performance","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":17173,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":12,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=12862"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12862\/revisions"}],"predecessor-version":[{"id":50236,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/12862\/revisions\/50236"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/13544"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=12862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=12862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=12862"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=12862"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=12862"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=12862"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=12862"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=12862"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=12862"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=12862"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=12862"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=12862"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=12862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}