{"id":13517,"date":"2020-11-30T21:49:37","date_gmt":"2020-11-30T21:49:37","guid":{"rendered":"https:\/\/grin.co\/?page_id=13517"},"modified":"2026-03-31T14:35:38","modified_gmt":"2026-03-31T21:35:38","slug":"engagement-rate-calculator","status":"publish","type":"page","link":"https:\/\/grin.co\/influencer-marketing-tools\/engagement-rate-calculator\/","title":{"rendered":"Tool &#8211; Engagement Rate Calculator"},"content":{"rendered":"\n<section id=\"section-c74ba05\" class=\"section-cb52f01 cc-sct\"><div id=\"section-c74ba05-wrapper\" class=\"section-cb52f01-wrapper cc-wrapper\">\n<div id=\"div-c8c9703\" class=\"div-c71d05d\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c42022c\" class=\"image-c5320d5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/Tools-Socials.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/Tools-Socials.webp 584w, https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/Tools-Socials-300x89.webp 300w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" width=\"584\" height=\"174\" alt=\"\" style=\"--ccaos-duration:0.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up\">\n\n\n\n<div id=\"div-c17378e\" class=\"div-cc58660\" style=\"--ccaos-duration:1s;--ccaos-easing:eases;\"><h1 class=\"section-title-squiggle text-balance center\">Influencer <span class=\"squiggle\">Engagement <svg width=\"291\" height=\"14\" viewBox=\"0 0 291 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.93704 8.92937C98.5233 -4.26475 193.56 3.53622 289.28 11.8074\" stroke=\"#E8FD95\" stroke-width=\"3\" stroke-linecap=\"round\"\/>\n<\/svg>\n<\/span> Rate Calculator\n<\/h1><\/div>\n\n\n\n<p id=\"paragraph-c3e8184\" class=\"paragraph-c6dd355\" style=\"--ccaos-duration:.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up\">Analyze influencers on TikTok, YouTube or Instagram<\/p>\n\n\n\n<p id=\"paragraph-c1d5bb0\" class=\"paragraph-c397fdc\" style=\"--ccaos-duration:.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up\">Limit of 5 free reports per user<\/p>\n\n\n<script src=\"https:\/\/challenges.cloudflare.com\/turnstile\/v0\/api.js\" async defer><\/script>\n\n\n<div id=\"grin-imc\" data-tool-id=\"engagement-rate-calc\">\n\n    <div class=\"cf-turnstile\"\n            data-sitekey=\"0x4AAAAAABzl_n8TZBMwF2EH\"\n            data-callback=\"imcTurnstileOK\"\n            data-expired-callback=\"imcTurnstileExpired\"\n            data-error-callback=\"imcTurnstileError\"\n            data-theme=\"auto\"\n            data-size=\"flexible\"><\/div>\n\n    <script type=\"application\/json\" 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chrome-extension-tool-btn-fake-influencer-tool-page cc-btn \" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.20s;--ccaos-easing:ease-in-outs;\" href=\"https:\/\/grin.co\/influencer-marketing-tools\/influencer-marketing-chrome-extension\/\" rel=\"noopener\" target=\"_blank\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\">Install for Free<\/a>\n<\/div>\n\n\n\n<div id=\"div-cf5daeb\" class=\"div-ce4e0b4\">\n<div id=\"div-cf6c64c\" class=\"div-cbf3edd\">\n<div id=\"div-c05e129\" class=\"div-c01887e\"><\/div>\n\n\n\n<div id=\"div-cc812e7\" class=\"div-c93d694\">\n<p id=\"paragraph-c743963\" class=\"paragraph-c966405\">Nano Influencer<\/p>\n<\/div>\n\n\n\n<div id=\"div-c1e3d0b\" class=\"div-cc648e1\">\n<p id=\"paragraph-cc96eb4\" class=\"paragraph-ccaca74\">Micro Influencer<\/p>\n<\/div>\n\n\n\n<div id=\"div-c482a8d\" class=\"div-c2fe1b0\">\n<p id=\"paragraph-c509c31\" class=\"paragraph-c8d931d\">Macro Influencer<\/p>\n<\/div>\n\n\n\n<div id=\"div-c9baa20\" class=\"div-ca2d22b\">\n<p id=\"paragraph-c76c353\" class=\"paragraph-cfea57d\">Mega\/<br>Celebrity Influencer<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c1ba36f\" class=\"div-c12816c\">\n<div id=\"div-cec2659\" class=\"div-caf9d62\"><\/div>\n\n\n\n<div id=\"div-c0e8c83\" class=\"div-c75fe63\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c59a1e7\" class=\"image-c97c700 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp 786w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-768x768.webp 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" width=\"786\" height=\"786\" alt=\"\">\n\n\n\n<p id=\"paragraph-ca4884c\" class=\"paragraph-cb78eb9\">1K-10K<\/p>\n<\/div>\n\n\n\n<div id=\"div-c47e5dd\" class=\"div-c2e6c61\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c307e64\" class=\"image-cd28d66 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp 786w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-768x768.webp 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" width=\"786\" height=\"786\" alt=\"\">\n\n\n\n<p id=\"paragraph-cccfbc3\" class=\"paragraph-c413a55\">10K-100K<\/p>\n<\/div>\n\n\n\n<div id=\"div-cfc5af3\" class=\"div-cbc3f00\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd1a267\" class=\"image-c54b2c2 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp 786w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-768x768.webp 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" width=\"786\" height=\"786\" alt=\"\">\n\n\n\n<p id=\"paragraph-c847c35\" class=\"paragraph-caf4e7b\">100K-1M<\/p>\n<\/div>\n\n\n\n<div id=\"div-c10a8b7\" class=\"div-c10c4cc\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca70f92\" class=\"image-c0ebd19 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2.webp 786w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Integration-fold-icon2-768x768.webp 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" width=\"786\" height=\"786\" alt=\"\">\n\n\n\n<p id=\"paragraph-cf53fce\" class=\"paragraph-c2c0dc2\">1M+<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c3cb3b9\" class=\"div-ca07880\">\n<div id=\"div-cb31a43\" class=\"div-c791896\">\n<div id=\"div-cd4ee85\" class=\"div-c5c7317\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c431566\" class=\"image-c175829 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-instagram.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-instagram.webp 400w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-instagram-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-instagram-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-instagram-96x96.webp 96w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" width=\"400\" height=\"400\" alt=\"Instagram icon\"\/>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c6bca05\" class=\"div-c92932e\">\n<p id=\"paragraph-cb72bdc\" class=\"paragraph-c251901\">5%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c8f4ac3\" class=\"div-c13b668\">\n<p id=\"paragraph-cdfcd32\" class=\"paragraph-c1c633a\">3.5%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c4c085c\" class=\"div-c272c58\">\n<p id=\"paragraph-c316515\" class=\"paragraph-c460979\">2%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c321d00\" class=\"div-c549dfb\">\n<p id=\"paragraph-caab6bc\" class=\"paragraph-cb65cf1\">1%<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ca4819a\" class=\"div-cc622b0\">\n<div id=\"div-cd46c99\" class=\"div-c3eba2e\">\n<div id=\"div-cecf915\" class=\"div-c111ddb\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5dd75a\" class=\"image-cc23f55 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/int-youtube.png\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/int-youtube.png 400w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/int-youtube-300x300.png 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/int-youtube-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" width=\"400\" height=\"400\" alt=\"\">\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ca76829\" class=\"div-cbccbe1\">\n<p id=\"paragraph-cb7d7d1\" class=\"paragraph-cf8477b\">3.5%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c889d4c\" class=\"div-ce60095\">\n<p id=\"paragraph-cf68c40\" class=\"paragraph-c8041d7\">3%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c4c51ce\" class=\"div-cd116ca\">\n<p id=\"paragraph-c24e88d\" class=\"paragraph-c417ce0\">2%<\/p>\n<\/div>\n\n\n\n<div id=\"div-cc3ff13\" class=\"div-c760412\">\n<p id=\"paragraph-c85e563\" class=\"paragraph-c39915f\">1.5%<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c45df8b\" class=\"div-ca3240a\">\n<div id=\"div-ca29a48\" class=\"div-c47a723\">\n<div id=\"div-cb1e345\" class=\"div-c510e48\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0d3cf1\" class=\"image-cedd868 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/facebook2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/facebook2.webp 351w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/facebook2-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/facebook2-150x150.webp 150w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" width=\"351\" height=\"351\" alt=\"\">\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-cb533be\" class=\"div-c1451e8\">\n<p id=\"paragraph-c7514c9\" class=\"paragraph-c2db1d7\">2%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c6add28\" class=\"div-cc5eabd\">\n<p id=\"paragraph-c40c5d8\" class=\"paragraph-c85f59b\">1.5%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c049c56\" class=\"div-c863526\">\n<p id=\"paragraph-c2d9518\" class=\"paragraph-c2e9786\">1.25%<\/p>\n<\/div>\n\n\n\n<div id=\"div-cbe0056\" class=\"div-c916df2\">\n<p id=\"paragraph-cf3ec35\" class=\"paragraph-c9dcd1d\">1%<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-cedb4f3\" class=\"div-c08f154\">\n<div id=\"div-c736ae0\" class=\"div-c555a9f\">\n<div id=\"div-cddec12\" class=\"div-c02f069\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c2bf8b5\" class=\"image-c8b78be cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-twitter.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-twitter.webp 400w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-twitter-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-twitter-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-twitter-96x96.webp 96w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" width=\"400\" height=\"400\" alt=\"Twitter icon\"\/>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c55c98c\" class=\"div-c1f4126\">\n<p id=\"paragraph-cd2a467\" class=\"paragraph-c48867c\">1%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c95e34b\" class=\"div-ca1dff4\">\n<p id=\"paragraph-c19e75a\" class=\"paragraph-c0bed5d\">0.75%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c081e86\" class=\"div-c518569\">\n<p id=\"paragraph-c16edf0\" class=\"paragraph-c9bfd69\">0.5%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c6e0b15\" class=\"div-cd16f7a\">\n<p id=\"paragraph-c42e6dc\" class=\"paragraph-c7421da\">0.5%<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-cc50b66\" class=\"div-c004696\">\n<div id=\"div-cd5249f\" class=\"div-cae016c\">\n<div id=\"div-c1918e9\" class=\"div-c929716\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cbbc941\" class=\"image-c2f92d3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-tiktok.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-tiktok.webp 400w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-tiktok-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-tiktok-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/int-tiktok-96x96.webp 96w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" width=\"400\" height=\"400\" alt=\"TikTok icon\"\/>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ca635a1\" class=\"div-c5be049\">\n<p id=\"paragraph-c1acae8\" class=\"paragraph-c983a29\">18%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c0c8de2\" class=\"div-caa1af8\">\n<p id=\"paragraph-cdde641\" class=\"paragraph-c41ab9f\">12%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c615cd3\" class=\"div-c409e6c\">\n<p id=\"paragraph-cd91f01\" class=\"paragraph-c4b9542\">8%<\/p>\n<\/div>\n\n\n\n<div id=\"div-c248099\" class=\"div-c12d8c4\">\n<p id=\"paragraph-ca325c9\" class=\"paragraph-c7d40b2\">4%<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c272588\" class=\"section-c3fb2b4 cc-sct\"><div id=\"section-c272588-wrapper\" class=\"section-c3fb2b4-wrapper cc-wrapper\">\n<div id=\"div-c7e177f\" class=\"div-cbd398f\">\n<div id=\"div-cd91cc7\" class=\"div-cfa8aef\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca4dc54\" class=\"image-c798a1c cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Top-10-Badge.webp\" srcset=\"\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" width=\"100\" height=\"122\" alt=\"Top 10 Software badge from Influencer Marketing Hub\"\/>\n\n\n\n<h2 id=\"heading-c921b92\" class=\"heading-c35967a\" style=\"--ccaos-duration:0.5s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\">Manage all your influencer marketing relationships in one place.<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c9e748e\" class=\"div-c1de1a7\">\n<a id=\"button-c8bc445\" class=\"button-cf4de0a watch-the-demo-btn-fake-influencer-tool-page cc-btn \" style=\"--ccaos-duration:.3s;--ccaos-easing:ease-in-outs;\" href=\"\/quick-demo-gated\/\" data-aos=\"fade-in-up\">Watch the demo<\/a>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd41599\" class=\"section-cb7fb3f cc-sct\"><div id=\"section-cd41599-wrapper\" class=\"section-cb7fb3f-wrapper cc-wrapper\">\n<div id=\"div-ca55ef8\" class=\"div-c5bd71a\" style=\"--ccaos-duration:0.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up-small\">\n<h2 id=\"heading-c42fbc4\" class=\"heading-c48c98e\">How to Measure Influencer Engagement Rate<\/h2>\n\n\n\n<h2 id=\"heading-c6ce5fa\" class=\"heading-c3f8201\">What Is an Influencer Engagement Rate?<\/h2>\n\n\n\n<p id=\"paragraph-c426ca1\" class=\"paragraph-c42de7b\">At the risk of oversimplifying, most engagement rates take the number of post engagements (likes, shares, and comments) and divide that number by a creator&#8217;s follower count.\u00a0<br><br>But many marketers closely examine social media algorithms to understand how a creator&#8217;s content reaches audiences. These insights cause marketers to view engagement in a few different variations.\u00a0<br><br>For example, some analysts claim that Instagram does not automatically prioritize placing creator content in follower newsfeeds. Rather, these observers claim that content from friends and family is most likely to show up on newsfeeds. If this observation is true (and remains so in the face of frequent algorithmic changes), then engagement rates might need to be calculated in other ways.<br><br>Despite these hair-splitting controversies, an engagement rate generally expresses the same data quality. That is, there is an audience and then there is audience response. The volume of that response against the backdrop of all impressions from views, followers, etc. represents an engagement rate.\u00a0<\/p>\n\n\n\n<h2 id=\"heading-c536211\" class=\"heading-c60d677\">What Does an Engagement Rate Tell You About a Creator?<\/h2>\n\n\n\n<p id=\"paragraph-cbe066b\" class=\"paragraph-c4392c3\">A creator&#8217;s engagement rate demonstrates that audiences weren\u2019t content to merely view a piece of content. The creator\u2019s content was compelling enough to merit a response, whether that response be a like, comment, or share.\u00a0<br><br>When a creator produces consistent, positive responses from other social media users, their engagement rate climbs. And influencer marketers note that creators with high engagement rates very likely nurture audiences that view the creator\u2019s opinion very highly.<br>For DTC brands, <em>engagement is one of the strongest indicators of influencer ROI<\/em>. High engagement metrics typically show brands that a particular creator has the skills and relationships to leverage on behalf of the products and services that they love.<\/p>\n\n\n\n<h2 id=\"heading-c67c7cf\" class=\"heading-c7bb0a3\">A Word About Fake Influencers<\/h2>\n\n\n\n<p id=\"paragraph-ce76ed6\" class=\"paragraph-cccbeb2\">Unfortunately, fake influencers exist. And with the growing popularity of influencer marketing, fake influencers exist in two forms.<br><br>The first &#8211; and most notorious &#8211; version of <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/fake-influencer-tool\/\"><span class=\"cc-span grin-purple\">fake influencers<\/span><\/a> are those that purchase followers and likes. These fake influencers will manufacture engagement to appear more valuable to brands. They may even go so far as to partner with individuals or agencies to manufacture post comments and shares.<br><br>Spotting this first category of fake influencers is simple if you take a closer look at their profile and post engagements. Typically, they have an inordinate amount of likes to comments and shares. Of the comments that do exist, the grammar is poor and the comment substance is shallow.<br><br>The second category of fake influencers are those that initially build a strong audience but <em>lose their authenticity in an effort to make money with brands<\/em>. These influencer audiences are usually real, but the influencer\u2019s engagement rates begin to take a nosedive once followers weary of the inauthentic content.<\/p>\n\n\n\n<h2 id=\"heading-c2b2e58\" class=\"heading-c3feba9\">Influencer Engagement Among Followers<\/h2>\n\n\n\n<p id=\"paragraph-c70aed8\" class=\"paragraph-cc980ea\">Calculating engagement rates based on follower counts is the most common method among influencer marketers. See the formula below:<\/p>\n\n\n\n<p class=\"has-object-object-font-size\">Post Engagements \/ Number of Followers<\/p>\n\n\n\n<p id=\"paragraph-cbffb4a\" class=\"paragraph-c8466e4\">A creator&#8217;s followers represents the widest pool of social media users with a likelihood of engaging that creator&#8217;s posts. This calculation method tracks a creator&#8217;s rapport among his\/her active audience.<br><br>Followers\u2019 repeated and meaningful engagements on creator posts demonstrates that that creator has a strong connection with their followers. This approach is the best way to understand <em>how easily creators like influencers consistently appeal to their followers<\/em>.<\/p>\n\n\n\n<h2 id=\"heading-c48b32f\" class=\"heading-c36d903\">Influencer Engagement Based on Views (Reach)<\/h2>\n\n\n\n<p id=\"paragraph-cc7482b\" class=\"paragraph-c7bf067\">In an influencer campaign, marketers may want to examine engagement rates for specific posts. Using this metric, brands can gauge how well a creator&#8217;s post performed compared to that creator&#8217;s other content or past campaign posts.<\/p>\n\n\n\n<h2 id=\"heading-c6a1605\" class=\"heading-c6aca6f\">Post Engagements \/ Number of Views or Impressions<\/h2>\n\n\n\n<p id=\"paragraph-c8e18c5\" class=\"paragraph-c124b29\">This approach is especially helpful when sponsoring <a href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\"><span class=\"cc-span grin-purple\">creator Instagram Stories<\/span><\/a> or in <a href=\"https:\/\/grin.co\/blog\/dark-posting\/\"><span class=\"cc-span grin-purple\">dark posting campaigns<\/span><\/a>.\u00a0<br><br>Additionally, measuring reach allows your brand and influencer team to tweak your use of messaging and hashtags to generate more views for each post. The greater your reach, the more opportunities there are for meaningful engagement.<\/p>\n\n\n\n<h2 id=\"heading-c39e9e7\" class=\"heading-cbb4e20\">Important Influencer Engagement Rate Metrics &#8211; What Is an Engagement?<\/h2>\n\n\n\n<p id=\"paragraph-ca329f7\" class=\"paragraph-ce20e58\">In restricting engagement to likes, comments, and shares, you might miss opportunities to track different kinds of engagement. This begs the question &#8211; what exactly is engagement?<br><br><em>Engagement is a meaningful post interaction<\/em>. On its own, a social media platform offers the three standard engagement types (likes, comments, and shares). TikTok offers challenges and duets. Followers can also direct message brands and creators.<br><br>But your influencer marketing program can offer more opportunities for users to engage. Analytics demonstrates many scenarios in which a follower refrains from hitting the like button, sharing, or commenting, but that follower will click a link to make a purchase or claim a discount. Without the proper tools, some brands may never realize these additional engagement opportunities.<\/p>\n\n\n\n<h3 id=\"heading-c57ca3a\" class=\"heading-c7e2786\">Link Clicks<\/h3>\n\n\n\n<p id=\"paragraph-cf56f00\" class=\"paragraph-c141da6\">Links within posts give audiences more ways to engage a creator post. Whether these links direct to a landing page, ecommerce store, or request for more information, tracking them can give you a better idea of how well your creator&#8217;s posts are performing.<\/p>\n\n\n\n<h3 id=\"heading-c0088cc\" class=\"heading-cce78be\">Audience Post Comments<\/h3>\n\n\n\n<p id=\"paragraph-c202980\" class=\"paragraph-ccaa864\">The opportunity for ongoing <a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\"><span class=\"cc-span grin-purple\">user-generated content<\/span><\/a> makes post comments significant. Often, audience members have questions or feedback regarding a brand or product showcased in a creator post.<br><br>Both the brand and the creator have the opportunity to engage those followers with helpful information. These comments can also initiate fruitful conversations that generate additional engagements from other social media users.<br><br>All to say, by paying close attention to post comments, your marketing team and creator may want to <em>encourage ongoing discussion within an influencer post<\/em>. This activity will continue putting the creator post back into follower newsfeeds and even attract outside audiences.<\/p>\n\n\n\n<h3 id=\"heading-c80ae98\" class=\"heading-c02cdcb\">Website Traffic Through Affiliate Links<\/h3>\n\n\n\n<p id=\"paragraph-c1ac496\" class=\"paragraph-c9a93e6\">It\u2019s common practice for creators on Instagram and YouTube to curate a post (or set of posts) and refer followers to an <a href=\"https:\/\/grin.co\/blog\/influencer-discount-codes-affiliate-links-how-and-when-to-use-them-in-your-campaigns\/\"><span class=\"cc-span grin-purple\">affiliate link<\/span><\/a> in their profile. This approach is most common among <a href=\"https:\/\/grin.co\/blog\/brand-ambassador-vs-influencer-programs\/\"><span class=\"cc-span grin-purple\">brand ambassadors<\/span><\/a>\u00a0because they tend to nurture long-term relationships with their favorite brands.<br><br>By noticing when certain affiliate links convert, you can match the web traffic to a particular campaign and track those engagements for a more accurate influencer engagement rate.<\/p>\n\n\n\n<h3 id=\"heading-cac5fb3\" class=\"heading-ca1394a\">Hashtag Engagements<\/h3>\n\n\n\n<p id=\"paragraph-cecdc42\" class=\"paragraph-cd5d9d8\">Branded hashtags are yet another way to note engagements beyond the traditional like, comment, or share. Many followers and influencer peers will follow an influencer\u2019s lead in promoting a branded or custom hashtag for your campaign or marketing event.\u00a0<br><br>Most social media platforms allow you to search for hashtags and find out how often someone used your hashtag to promote your brand. These hashtag shares demonstrate quality engagement.<\/p>\n\n\n\n<h2 id=\"heading-cb521e6\" class=\"heading-cfc9299\">Use This Engagement Rate Calculator to Find the Best Influencers for Your Brand.<\/h2>\n\n\n\n<p id=\"paragraph-ced63f5\" class=\"paragraph-c8e4d8e\">The quality of your creator vetting process can make or break your influencer marketing campaigns. Using our free engagement rate tool above, <em>you can measure the quality of a creator&#8217;s relationship with their audience<\/em>.<br><br>Strong relationships between creators and their followers increases the chances for more conversions during an <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/\"><span class=\"cc-span grin-purple\">influencer marketing campaign<\/span><\/a>. By understanding how engagement rates work, you can also use this information to improve the quality of your influencer marketing campaigns over time.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c1a2ecf\" class=\"div-c831c33\">\n<div id=\"div-cdc90a7\" class=\"div-cda62c2\" style=\"--ccaos-duration:0.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up-small\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca56077\" class=\"image-c2faef5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/The-Power-of-Influence.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/The-Power-of-Influence.webp 1129w, https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/The-Power-of-Influence-300x166.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/The-Power-of-Influence-1024x566.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2025\/07\/The-Power-of-Influence-768x424.webp 768w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" width=\"1129\" height=\"624\" alt=\"\">\n\n\n\n<h3 id=\"heading-cedeaf5\" class=\"heading-c227594\">Get The Power of Influence: 2025 Guide to the Creator-Driven Buyer Journey<\/h3>\n\n\n\n<div class=\"form-target content short-form\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2025-Power-of-Influence\" data-thankyou=\"\/pdf\/the-power-of-influence-ebook\/\"><\/div>\n<\/div>\n\n\n\n<h3 id=\"heading-cbd6265\" class=\"heading-cf8d819\">More Influencer Tools<\/h3>\n\n\n\n<a id=\"div-c6a003e\" class=\"div-cb621a6 \" style=\"--ccaos-duration:0.3s;--ccaos-easing:ease-in-outs;\" href=\"\/influencer-marketing-tools\/influencer-lookalike-tool\/\" data-aos=\"fade-in-up-small\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ce3b39c\" class=\"image-c971ff8 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_lookalike_tool.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_lookalike_tool.webp 866w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_lookalike_tool-300x214.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_lookalike_tool-768x547.webp 768w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" width=\"866\" height=\"617\" alt=\"\">\n\n\n\n<h4 id=\"heading-cc5cf47\" class=\"heading-cb25070\">Influencer Lookalike Tool<\/h4>\n<\/a>\n\n\n\n<a id=\"div-c932500\" class=\"div-c5c6430 \" style=\"--ccaos-duration:0.3s;--ccaos-easing:ease-in-outs;\" href=\"https:\/\/grin.co\/influencer-marketing-tools\/influencer-analysis-tool\/\" data-aos=\"fade-in-down-small\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cae507c\" class=\"image-c7e1ab8 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_analysis_tool.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_analysis_tool.webp 873w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_analysis_tool-300x256.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_analysis_tool-768x655.webp 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" width=\"873\" height=\"744\" alt=\"\">\n\n\n\n<h4 id=\"heading-ca2a3a1\" class=\"heading-c2e0dcb\">Influencer Analysis Tool<\/h4>\n<\/a>\n\n\n\n<a id=\"div-c6ef22b\" class=\"div-c1b4d55 \" style=\"--ccaos-duration:0.3s;--ccaos-easing:ease-in-outs;\" href=\"https:\/\/grin.co\/influencer-marketing-tools\/influencer-comparison-tool\/\" data-aos=\"fade-in-up-small\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c9bd53b\" class=\"image-cec048c cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_comparison_tool_image.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_comparison_tool_image.webp 882w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_comparison_tool_image-300x267.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/influencer_comparison_tool_image-768x684.webp 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" width=\"882\" height=\"786\" alt=\"Two content creators from a creator program with follower metrics\"\/>\n\n\n\n<h4 id=\"heading-cbe0d16\" class=\"heading-c7d3505\">Influencer Comparison Tool<\/h4>\n<\/a>\n\n\n\n<h3 id=\"heading-c2f75df\" class=\"heading-c1b6ae7\">More Influencer Marketing Resources<\/h3>\n\n\n\n<div id=\"query-c72826c\" class=\"query-c9b2c81\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c5097ea\" class=\"querytemplate-cb08bd5\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cc451c4\" class=\"div-c7426cc \" href=\"https:\/\/grin.co\/influencer-marketing-guides\/the-power-of-influence-2026\/\">\n<div id=\"div-c9d0752\" class=\"div-c962a60\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c661f89\" class=\"image-c21fb26 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5.webp\" height=\"1629\" width=\"2127\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5.webp 2127w, https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5-300x230.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5-1024x784.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5-768x588.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5-1536x1176.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2026\/01\/The-Power-of-Influence-2026-5-2048x1568.webp 2048w\" sizes=\"auto, (max-width: 2127px) 100vw, 2127px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf51257\" class=\"div-c355c06\">\n<h4 id=\"heading-cce951a\" class=\"heading-c4e2e1c\">The Power of Influence 2026<\/h4>\n\n\n\n<div id=\"button-c6807d2\" class=\"button-c63ea81 cc-btn\">Read Now<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M28 6h-8c-1.631 0-3.079 0.782-3.991 1.991l-0.009 0.013c-0.921-1.222-2.369-2.003-4-2.003h-8c-1.104 0.001-1.999 0.896-2 2v16c0.001 1.104 0.896 1.999 2 2h8c1.656 0.002 2.998 1.344 3 3v0c0 0.552 0.448 1 1 1s1-0.448 1-1v0c0.002-1.656 1.344-2.998 3-3h8c1.104-0.001 1.999-0.896 2-2v-16c-0.001-1.104-0.896-1.999-2-2h-0zM12 24h-8v-16h8c1.656 0.002 2.998 1.344 3 3v14.003c-0.823-0.626-1.865-1.002-2.995-1.002-0.002 0-0.004 0-0.006 0h0zM28 24h-8c-0.002 0-0.003 0-0.005 0-1.13 0-2.172 0.377-3.007 1.012l0.012-0.009v-14.003c0.002-1.656 1.344-2.998 3-3h8z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cc451c4-q-2\" class=\"div-c7426cc \" href=\"https:\/\/grin.co\/influencer-marketing-guides\/the-drop-2025-fashion-influencer-marketing-guide\/\">\n<div id=\"div-c9d0752-q-2\" class=\"div-c962a60\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c661f89-q-2\" class=\"image-c21fb26 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/05\/IM_The_Drop_2025-Q2-05.webp\" height=\"547\" width=\"712\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/05\/IM_The_Drop_2025-Q2-05.webp 712w, https:\/\/grin.co\/wp-content\/uploads\/2025\/05\/IM_The_Drop_2025-Q2-05-300x230.webp 300w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf51257-q-2\" class=\"div-c355c06\">\n<h4 id=\"heading-cce951a-q-2\" class=\"heading-c4e2e1c\">The Drop: 2025 Fashion Influencer Marketing Guide<\/h4>\n\n\n\n<div id=\"button-c6807d2-q-2\" class=\"button-c63ea81 cc-btn\">Read Now<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M28 6h-8c-1.631 0-3.079 0.782-3.991 1.991l-0.009 0.013c-0.921-1.222-2.369-2.003-4-2.003h-8c-1.104 0.001-1.999 0.896-2 2v16c0.001 1.104 0.896 1.999 2 2h8c1.656 0.002 2.998 1.344 3 3v0c0 0.552 0.448 1 1 1s1-0.448 1-1v0c0.002-1.656 1.344-2.998 3-3h8c1.104-0.001 1.999-0.896 2-2v-16c-0.001-1.104-0.896-1.999-2-2h-0zM12 24h-8v-16h8c1.656 0.002 2.998 1.344 3 3v14.003c-0.823-0.626-1.865-1.002-2.995-1.002-0.002 0-0.004 0-0.006 0h0zM28 24h-8c-0.002 0-0.003 0-0.005 0-1.13 0-2.172 0.377-3.007 1.012l0.012-0.009v-14.003c0.002-1.656 1.344-2.998 3-3h8z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c9d5376\" class=\"section-cc4abf0 green-bg cc-sct\"><div id=\"section-c9d5376-wrapper\" class=\"section-cc4abf0-wrapper cc-wrapper\">\n<div id=\"div-ccb180b\" class=\"div-c676d28\">\n<h2 id=\"heading-c86c3e4\" class=\"heading-ccfbb37\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\">Frequently Asked Questions<\/h2>\n\n\n\n<a id=\"button-c8f5d93\" class=\"button-ce4559f cc-btn \" href=\"\/faqs\/\">More FAQs<\/a>\n<\/div>\n\n\n\n<div id=\"div-ce8a8c9\" class=\"div-c352960\">\n<div id=\"div-c2434a8\" class=\"div-cd8ebac\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"accordions-c677c0e\" class=\"accordions-cee59b1\" style=\"--cc-accordion-transition:.4s;\" data-cc-accordions=\"true\" data-cc-accordions-group=\"faq\">\n<div id=\"accordion-ca8cb9e\" class=\"accordion-cda4bbf cc-accordion-hidden cc-acd\" style=\"--cc-accordion-transition:.4s;\" data-cc-accordion=\"true\">\n<button id=\"accordionheader-c7d1796\" class=\"accordionheader-c95bab0\" data-cc-accordion-header=\"true\" aria-expanded=\"false\">\n<div id=\"icon-c7741d3\" class=\"icon-cf1b9a1 plus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-6.5v6.5c0 0.828-0.672 1.5-1.5 1.5h-3c-0.828 0-1.5-0.672-1.5-1.5v-6.5h-6.5c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h6.5v-6.5c0-0.828 0.672-1.5 1.5-1.5h3c0.828 0 1.5 0.672 1.5 1.5v6.5h6.5c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<div id=\"icon-c50b7a9\" class=\"icon-c39eb9d minus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-19c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h19c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<h3 id=\"heading-c721822\" class=\"heading-c0eca6e\">How do you calculate engagement rate?<\/h3>\n<\/button>\n\n\n\n<div id=\"accordioncontent-ccf81f9\" class=\"accordioncontent-cc931cd cc-acdc\" data-cc-accordion-content=\"true\">\n<p id=\"paragraph-c162a44\" class=\"paragraph-c40992d\">You can use tools like GRIN\u2019s Influencer Engagement Rate Calculator to measure it, or you can do it manually with this formula: <em>Engagement Rate = (Total # of Post Engagements \/ # of Followers) x 100<\/em>.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"accordion-cb77e8d\" class=\"accordion-c0d5055 cc-accordion-hidden cc-acd\" style=\"--cc-accordion-transition:.4s;\" data-cc-accordion=\"true\">\n<button id=\"accordionheader-c500c65\" class=\"accordionheader-c5c7d1f\" data-cc-accordion-header=\"true\" aria-expanded=\"false\">\n<div id=\"icon-c9f497f\" class=\"icon-ca485dd plus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-6.5v6.5c0 0.828-0.672 1.5-1.5 1.5h-3c-0.828 0-1.5-0.672-1.5-1.5v-6.5h-6.5c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h6.5v-6.5c0-0.828 0.672-1.5 1.5-1.5h3c0.828 0 1.5 0.672 1.5 1.5v6.5h6.5c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<div id=\"icon-c65ee07\" class=\"icon-c5f3a9d minus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-19c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h19c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<h3 id=\"heading-cc79040\" class=\"heading-c7c55c8\">What is engagement rate vs. engagement?<\/h3>\n<\/button>\n\n\n\n<div id=\"accordioncontent-c20fe54\" class=\"accordioncontent-cc2d3c9 cc-acdc\" data-cc-accordion-content=\"true\">\n<p id=\"paragraph-c9a60f7\" class=\"paragraph-c0242dc\">An engagement is any kind of interaction on a social media post, and engagement rate is the ratio of engagements to followers.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"accordion-c2ccd7c\" class=\"accordion-c5b7ef2 cc-accordion-hidden cc-acd\" style=\"--cc-accordion-transition:.4s;\" data-cc-accordion=\"true\">\n<button id=\"accordionheader-cdac71b\" class=\"accordionheader-cf5c6f0\" data-cc-accordion-header=\"true\" aria-expanded=\"false\">\n<div id=\"icon-c66deaa\" class=\"icon-c6a92fd plus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-6.5v6.5c0 0.828-0.672 1.5-1.5 1.5h-3c-0.828 0-1.5-0.672-1.5-1.5v-6.5h-6.5c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h6.5v-6.5c0-0.828 0.672-1.5 1.5-1.5h3c0.828 0 1.5 0.672 1.5 1.5v6.5h6.5c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<div id=\"icon-c683e8f\" class=\"icon-c26ba0e minus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-19c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h19c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<h3 id=\"heading-ca58cb0\" class=\"heading-c991920\">What is average engagement?<\/h3>\n<\/button>\n\n\n\n<div id=\"accordioncontent-cb52a25\" class=\"accordioncontent-c6fdd85 cc-acdc\" data-cc-accordion-content=\"true\">\n<p id=\"paragraph-c2307a2\" class=\"paragraph-c10101c\">Average engagement measures the typical number of engagements a person or brand receives on their social media posts. An engagement can be a like, comment, share, or click. You can calculate the engagement rate with the following formula:\u00a0<br>\u00a0<br><em>Engagement Rate = (Total # of Post Engagements \/ # of Followers) x 100<\/em><br>\u00a0<br>To get the average engagement rate, use this equation for several posts on a single account, and average the numbers together. You can also skip the math and use GRIN\u2019s Influencer Engagement Rate Calculator.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"accordion-ce1bc8b\" class=\"accordion-c9db590 cc-accordion-hidden cc-acd\" style=\"--cc-accordion-transition:.4s;\" data-cc-accordion=\"true\">\n<button id=\"accordionheader-ca1f7dc\" class=\"accordionheader-cfeb441\" data-cc-accordion-header=\"true\" aria-expanded=\"false\">\n<div id=\"icon-c95379e\" class=\"icon-c25f50c plus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-6.5v6.5c0 0.828-0.672 1.5-1.5 1.5h-3c-0.828 0-1.5-0.672-1.5-1.5v-6.5h-6.5c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h6.5v-6.5c0-0.828 0.672-1.5 1.5-1.5h3c0.828 0 1.5 0.672 1.5 1.5v6.5h6.5c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<div id=\"icon-ce5737c\" class=\"icon-ce3098d minus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-19c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h19c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<h3 id=\"heading-c0ccc65\" class=\"heading-c935c04\">Is a 5% engagement rate good?<\/h3>\n<\/button>\n\n\n\n<div id=\"accordioncontent-c990852\" class=\"accordioncontent-c3c11d8 cc-acdc\" data-cc-accordion-content=\"true\">\n<p id=\"paragraph-cb0fdb4\" class=\"paragraph-c51ab7e\">The short answer: It depends.\u00a0<br><br>To truly evaluate whether a creator\u2019s engagement rate is good, you also need to look at how many followers they have. Nano and micro influencers with smaller followings should have higher engagement rates, as they have more time to develop stronger connections with their followers. On the other hand, macro and mega influencers have much larger followings and generally have lower engagement rates because they have less of a personal connection.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"accordion-cc290c8\" class=\"accordion-c1f7d10 cc-accordion-hidden cc-acd\" style=\"--cc-accordion-transition:.4s;\" data-cc-accordion=\"true\">\n<button id=\"accordionheader-c462b21\" class=\"accordionheader-c2befcc\" data-cc-accordion-header=\"true\" aria-expanded=\"false\">\n<div id=\"icon-c9e5cd2\" class=\"icon-c150a51 plus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-6.5v6.5c0 0.828-0.672 1.5-1.5 1.5h-3c-0.828 0-1.5-0.672-1.5-1.5v-6.5h-6.5c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h6.5v-6.5c0-0.828 0.672-1.5 1.5-1.5h3c0.828 0 1.5 0.672 1.5 1.5v6.5h6.5c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<div id=\"icon-c1b96bb\" class=\"icon-c5e858a minus cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 22 28\"><path d=\"M22 11.5v3c0 0.828-0.672 1.5-1.5 1.5h-19c-0.828 0-1.5-0.672-1.5-1.5v-3c0-0.828 0.672-1.5 1.5-1.5h19c0.828 0 1.5 0.672 1.5 1.5z\"><\/path><\/svg><\/div>\n\n\n\n<h3 id=\"heading-cafd73b\" class=\"heading-c5f33cb\">What is a good engagement percentage?<\/h3>\n<\/button>\n\n\n\n<div id=\"accordioncontent-cf4deb8\" class=\"accordioncontent-c167403 cc-acdc\" data-cc-accordion-content=\"true\">\n<p id=\"paragraph-c176b5b\" class=\"paragraph-c16b1e1\">A good engagement percentage depends on how many followers a creator has. The fewer followers they have, the higher you want their engagement to be. Engagement rates starting at 3.5% are good, but for people with larger followings, these should be closer to 1.5% and above.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"custom-popup-1\" class=\"custom-popup\">\n  <div class=\"custom-popup-inner\">\n   \t<div class=\"custom-popup-exit\" onclick=\"closeCustomPopup('#custom-popup-1');\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"width:20px; height:20px;\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/div>\n        <div class=\"popup-halves\">\n        <div class=\"popup-left half\">\n            <h2>Instagram results are temporarily limited while we upgrade this tool.<\/h2>\n            <p>This free tool checks whether a creator\u2019s followers are real. Gia can also tell you whether they have ever driven a sale. <a href=\"https:\/\/app.grin.ai\/v2\/login\" target=\"_blank\" rel=\"noopener\">Try Gia free<\/a>.<\/p>\n        <\/div>\n        <div class=\"popup-right half\">\n   \t<lottie-player src=\"\/wp-content\/uploads\/2022\/09\/Under-construction-1.json\" background=\"transparent\" speed=\"1\" style=\"width: 100%; height: 100%;\" loop=\"\" autoplay=\"\"><\/lottie-player>\n\t\n        <\/div>\n        <\/div>\n        \n  <\/div>\n<\/div>\n<div id=\"custom-popup-2\" class=\"custom-popup\">\n  <div class=\"custom-popup-inner\">\n   \t<div class=\"custom-popup-exit\" onclick=\"closeCustomPopup('#custom-popup-2');\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"width:20px; height:20px;\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/div>\n        <div class=\"popup-inner-warning\">\n            <h2>That lookup didn\u2019t go through. It may be a temporary issue on our side or a mistyped username. Please try again in a minute. <\/h2>\n            <p>This free tool checks whether a creator\u2019s followers are real. Gia can also tell you whether they have ever driven a sale. <a href=\"https:\/\/app.grin.ai\/v2\/login\" target=\"_blank\" rel=\"noopener\">Try Gia free<\/a>.<\/p>\n        <\/div>\n\t\n        \n  <\/div>\n<\/div>\n\n<div id=\"custom-popup-3\" class=\"custom-popup\">\n  <div class=\"custom-popup-inner\">\n   \t<div class=\"custom-popup-exit\" onclick=\"closeCustomPopup('#custom-popup-3');\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"width:20px; height:20px;\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/div>\n        <div class=\"popup-inner-warning\">\n            <h2>Sorry, it looks like you&#8217;ve reached your limit on this tool. <\/h2>\n            <p>This free tool checks whether a creator\u2019s followers are real. Gia can also tell you whether they have ever driven a sale. <a href=\"https:\/\/app.grin.ai\/v2\/login\" target=\"_blank\" rel=\"noopener\">Try Gia free<\/a>.<\/p>\n        <\/div>\n\t\n        \n  <\/div>\n<\/div>\n\n\n<div id=\"custom-popup-4\" class=\"custom-popup\">\n  <div class=\"custom-popup-inner\">\n   \t<div class=\"custom-popup-exit\" onclick=\"closeCustomPopup('#custom-popup-4');\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"width:20px; height:20px;\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/div>\n        <div class=\"popup-inner-warning\">\n            <h2>Results aren\u2019t available for that creator in the free tool at this time. You may try another username or <a href=\"https:\/\/app.grin.ai\/v2\/login\" target=\"_blank\" rel=\"noopener\">see what Gia can tell you about them.<\/a><\/h2>\n        <\/div>\n\t\n        \n  <\/div>\n<\/div>\n\n<div id=\"custom-popup-5\" class=\"custom-popup\">\n  <div class=\"custom-popup-inner\">\n   \t<div class=\"custom-popup-exit\" onclick=\"closeCustomPopup('#custom-popup-5');\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"width:20px; height:20px;\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/div>\n        <div class=\"popup-inner-warning\">\n            <h2>Sorry, it looks like you reached your download limit. <\/h2>\n            <p>This free tool checks whether a creator\u2019s followers are real. Gia can also tell you whether they have ever driven a sale. <a href=\"https:\/\/app.grin.ai\/v2\/login\" target=\"_blank\" rel=\"noopener\">Try Gia free<\/a>.<\/p>\n        <\/div>\n\t\n        \n  <\/div>\n<\/div>\n\n<div id=\"custom-popup-6\" class=\"custom-popup\">\n  <div class=\"custom-popup-inner\">\n   \t<div class=\"custom-popup-exit\" onclick=\"closeCustomPopup('#custom-popup-6');\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" style=\"width:20px; height:20px;\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/div>\n        <div class=\"popup-inner-warning\">\n            <h2>You&#039;re verifying one creator. Gia verifies your entire pipeline.<\/h2>\n            <div class=\"tool-popup-button-container\">\n                <a class=\"tool-popup-button\" href=\"https:\/\/app.grin.ai\/v2\/login\" target=\"_blank\" rel=\"noopener\">Check Out Gia<\/a>\n                <div class=\"tool-popup-button alt\" onclick=\"closeCustomPopup('#custom-popup-6');\">Just View Results<\/div>\n            <\/div>\n        <\/div>\n\t\n        \n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":13662,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"landing-pages":[],"header-type":[],"class_list":["post-13517","page","type-page","status-publish","hentry"],"acf":{"subtitle":""},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/13517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=13517"}],"version-history":[{"count":30,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/13517\/revisions"}],"predecessor-version":[{"id":52958,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/13517\/revisions\/52958"}],"up":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/13662"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=13517"}],"wp:term":[{"taxonomy":"landing-pages","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/landing-pages?post=13517"},{"taxonomy":"header-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/header-type?post=13517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}