{"id":13705,"date":"2020-12-23T14:16:26","date_gmt":"2020-12-23T14:16:26","guid":{"rendered":"https:\/\/grin.co\/?p=13705"},"modified":"2025-10-03T14:41:53","modified_gmt":"2025-10-03T21:41:53","slug":"the-future-of-in-app-shopping-on-instagram-in-2021","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/the-future-of-in-app-shopping-on-instagram-in-2021\/","title":{"rendered":"The Future of In-App Shopping on Instagram"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">According to research conducted by <\/span><a href=\"https:\/\/www.statista.com\/statistics\/308152\/us-instagram-usage-frequency\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AudienceProject<\/span><\/a><span style=\"font-weight: 400;\">, two-thirds of Instagram users in the United States go on Instagram every day. Not only are users perusing great content, they are engaging other users over their favorite online purchases.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"669\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id308152_instagram-usage-frequency-in-the-united-states-2020.webp\" alt=\"Bar chart of &quot;Frequency of Instagram use in the United States as of 3rd quarter 2020&quot;\" class=\"wp-image-26635\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id308152_instagram-usage-frequency-in-the-united-states-2020.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id308152_instagram-usage-frequency-in-the-united-states-2020-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id308152_instagram-usage-frequency-in-the-united-states-2020-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/308152\/us-instagram-usage-frequency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_0a739f-1e kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_34ffb0-09\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Frequency of Instagram use in the United States as of 3rd quarter 2020<\/strong><\/em><\/p>\n\n\n\n<p><em>Daily: 63%<\/em><\/p>\n\n\n\n<p><em>Weekly<\/em><em>: 90%<\/em><\/p>\n\n\n\n<p><em>Monthly: 97%<\/em><\/p>\n\n\n\n<p><em>Source: AudienceProject<\/em><\/p>\n\n\n\n<p><em>Additional Information: United States; AudienceProject; Q3 2020; 2,000+; 15 years and older; among Instagram users; Online panel<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Though it is not the only platform to do so, Instagram has launched <\/span><a href=\"https:\/\/grin.co\/blog\/instagram-updates-influencer-marketing-campaigns\/\"><span style=\"font-weight: 400;\">several new updates<\/span><\/a><span style=\"font-weight: 400;\"> to help users connect with one another and with the brands that they love. The domination of influencer marketing over social media also contributes to a rise in social commerce, mobile marketing, and in-app shopping.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cWhen [Instagram users] were inspired by something they saw, they would take steps to find and buy it right away.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/business.instagram.com\/shopping\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Instagram Business<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most impressive displays of in-app shopping is Instagram Shopping. Here is a quick guide how it works, along with some of the leading strategies that brands can use when planning their campaigns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is in-app shopping on Instagram (IG)?<\/span><\/h2>\n\n\n\n<p><b><i>Instagram in-app shopping is the platform\u2019s collection of <\/i><\/b><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-commerce-s-commerce\/\"><b><i>s-commerce offerings<\/i><\/b><\/a><b><i> designed to help users buy a product or service that they like without leaving Instagram.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a channel primarily servicing influencers and creators, users engage one another with product recommendations. Instagram\u2019s visual interface inspires consumers to reimagine their home, wardrobe, travel plans, and so much more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">IG marketers and eCommerce experts recognized this \u201cview-to-be-inspired\u201d trend and capitalized on it with in-app shopping features.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIn 2019, social commerce sales in the United States were estimated at 22 billion U.S. dollars. As social media&#8217;s influence continues to increase, U.S. social commerce is projected to reach 84.2 billion U.S. dollars in 2024 and accounting for 7.8 percent of U.S. retail e-commerce sales.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.statista.com\/statistics\/277045\/us-social-commerce-revenue-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Statista Social Commerce Research<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"669\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id277045_social-commerce-gmv-in-the-us-2022-2028.webp\" alt=\"Bar graph of &quot;Social commerce Gross Merchandise Value (GMV) in the United States from 2022 to 2028&quot;\" class=\"wp-image-26637\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id277045_social-commerce-gmv-in-the-us-2022-2028.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id277045_social-commerce-gmv-in-the-us-2022-2028-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/statistic_id277045_social-commerce-gmv-in-the-us-2022-2028-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/277045\/us-social-commerce-revenue-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_8dffcc-bd kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_d394b7-28\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Social commerce Gross Merchandise Value (GMV) in the United States from 2022 to 2028 (in billion U.S. dollars)<\/strong><\/em><\/p>\n\n\n\n<p><em>2022: $51.84 billion<\/em><\/p>\n\n\n\n<p><em>2023: $61.55 billion<\/em><\/p>\n\n\n\n<p><em>2024: $73.08 billion<\/em><\/p>\n\n\n\n<p><em>2025: $86.77 billion<\/em><\/p>\n\n\n\n<p><em>2026: $103.02 billion<\/em><\/p>\n\n\n\n<p><em>2027: $122.32 billion<\/em><\/p>\n\n\n\n<p><em>2028: $145.23 billion<\/em><\/p>\n\n\n\n<p><em>Details: United States; Research and Markets; Statista; April 2022<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Projections shown above are most likely conservative, considering that many in-app shopping features hadn\u2019t yet launched in 2019 (when analysts completed this study).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ultimately, in-app shopping makes it easier for brands and influencers to <\/span><a href=\"https:\/\/grin.co\/blog\/what-is-authentic-media-and-content\/\"><span style=\"font-weight: 400;\">create authentic content<\/span><\/a><span style=\"font-weight: 400;\"> that drives revenue on follower newsfeeds. When a user sees something in an image or video that they love, they don\u2019t have to take a break from Instagram to find it. In just a few clicks, the product that caught their attention is preparing for shipment, and the user is back to scrolling through their newsfeed.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the benefits of in-app shopping for brands?<\/span><\/h2>\n\n\n\n<p><b><i>The main advantage of IG in-app shopping is it makes social media shopping simple for the consumer.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to Pinterest, <\/span><b><i>Instagram is one of the most popular social channels for consumer inspiration<\/i><\/b><span style=\"font-weight: 400;\">. Rather than having to stop their social media activity to research a product online, Instagram provides the infrastructure necessary for that buyer to do business right then and there.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, smaller direct-to-consumer brands can <\/span><b><i>expand their online presence without having to build a new eCommerce website<\/i><\/b><span style=\"font-weight: 400;\">. Incidentally, medium-sized online retailers find this benefit worth the effort, too.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, influencers can <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-revenue-tracking\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">generate revenues<\/span><\/a><span style=\"font-weight: 400;\"> for their favorite brands on Instagram thanks in large part to in-app shopping features.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you set up IG shopping?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve not already done so, you will need an Instagram account. From your Instagram account, you can set up a business account and establish administrators, as needed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Create a Business Account<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating an Instagram business account is free. And because Facebook manages Instagram, you have the option to launch your Facebook business page after creating an Instagram business account. <\/span><i><span style=\"font-weight: 400;\">You will need to have a professional account on Facebook to take advantage of Instagram Shopping<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From your Instagram account, you can go to your business page at any time by clicking the hamburger icon and selecting \u201cSwitch to Professional Account.\u201d Because consumers are likely to research your brand if they\u2019ve not seen you before, you should add all the necessary details about your business publicly on your Instagram page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Set Up a Product Catalog<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a Shopify or BigCommerce subscriber, your eCommerce platform has the option to integrate directly with Instagram Shopping.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you don\u2019t have an online store with an IG eCommerce partner, you can choose to manually upload your product catalog. <span style=\"font-weight: 400;\">Visit the <a href=\"https:\/\/business.facebook.com\/commerce_manager\/get_started\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FB Commerce Manager<\/a> to begin.<\/span><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"366\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Commerce-Manager.webp\" alt=\"FB Commerce Manager screenshot\" class=\"wp-image-26639\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Commerce-Manager.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Commerce-Manager-300x122.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Commerce-Manager-768x312.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/business.facebook.com\/commerce_manager\/get_started\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">From the Facebook Products main page, select \u201cGet Started.\u201d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"431\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Choose-a-way-to-sell-screenshot.webp\" alt=\"Screenshot of choosing a way to sell\" class=\"wp-image-26640\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Choose-a-way-to-sell-screenshot.webp 794w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Choose-a-way-to-sell-screenshot-300x163.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Choose-a-way-to-sell-screenshot-768x417.webp 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.facebook.com\/commerce_manager\/get_started\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a>&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p id=\"Paragra\"><span style=\"font-weight: 400;\">If you don\u2019t have an online store, you can \u201cCreate a Shop\u201d on Facebook\/Instagram. But for those that already have an eCommerce shop, you should choose \u201cCreate a Catalog.\u201d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"647\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Select-your-catalog-type.webp\" alt=\"\" class=\"wp-image-26643\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Select-your-catalog-type.webp 933w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Select-your-catalog-type-300x208.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Select-your-catalog-type-768x533.webp 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.facebook.com\/commerce_manager\/get_started\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the product category from the list: Ecommerce, Travel, Real Estate, Auto, or Entertainment and media. Then click \u201cNext.\u201d<\/span><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"555\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Configure-your-settings-screenshot.webp\" alt=\"\" class=\"wp-image-26644\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Configure-your-settings-screenshot.webp 931w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Configure-your-settings-screenshot-300x179.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Configure-your-settings-screenshot-768x458.webp 768w\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.facebook.com\/commerce_manager\/get_started\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating your catalog, you can include images, names, descriptions, and a link. Click \u201cCreate\u201d to add products to your Instagram Stop.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the in-app shopping features in IG?<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">IG Shop<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your Instagram Shop is where customers can view your entire store within the app. Users can browse, add to carts, and complete purchases from your IG Shop.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"368\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-08.png\" alt=\"instagram inapp shopping\" class=\"wp-image-13713\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-08.png 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-08-300x184.png 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-08-150x92.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">You can link any product post from your page or partner\u2019s page back to your IG Shop. If you run paid ads on Instagram, you can link your ad to your shop, too.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Collections<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"600\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-09.png\" alt=\"instagram inapp shopping\" class=\"wp-image-13714\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-09.png 308w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-09-154x300.png 154w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-09-150x292.png 150w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/business.instagram.com\/shopping\/\" rel=\"nofollow noopener\" class=\"rank-math-link\" target=\"_blank\">Instagram<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not to be confused with non-business users using the Collections feature to save their favorite posts, Collections in your Instagram Shop allow you to categorize your products by type. You can create these Collections within your Commerce Manager on your Facebook Business Account.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"259\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-10.png\" alt=\"instagram inapp shopping\" class=\"wp-image-13715\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-10.png 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-10-300x130.png 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-10-150x65.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3DHe_uESlp_f4&amp;sa=D&amp;ust=1609168511137000&amp;usg=AOvVaw06xUBmP6Dh0a5AfJOuZ0WP\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Collections help shoppers save time when visiting your Instagram Shop. Make sure to select a relevant cover image and compose a concise description before publishing your Collection on your company page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Product Detail Page<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"600\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-11.png\" alt=\"instagram inapp shopping\" class=\"wp-image-13716\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-11.png 346w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-11-173x300.png 173w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-11-150x260.png 150w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.instagram.com\/newverest\/\" rel=\"nofollow noopener\" class=\"rank-math-link\" target=\"_blank\">Instagram<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Product detail pages (PDPs) provide individual product descriptions for shoppers. If you\u2019ve created product tags, every tag for that product will display on the PDP in carousel form. Shoppers can view the product on your website or checkout through Instagram.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ads with Product Tags<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"600\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-12.png\" alt=\"instagram inapp shopping\" class=\"wp-image-13717\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-12.png 319w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-12-160x300.png 160w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-12-150x282.png 150w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/business.instagram.com\/shopping\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Product tags allow you and your partners to add lifestyle content and shoppable ads featuring your most popular products. Making use of product tags also improves your ability to repurpose influencer or <\/span><a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">user-generated content<\/span><\/a><span style=\"font-weight: 400;\"> into sponsored posts\/ads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When launching an <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-content-whitelisting-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">influencer whitelisting campaign<\/span><\/a><span style=\"font-weight: 400;\">, product tags are key to conversions. You can use tags to include price tags for easy in-app shopping from influencer posts.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">IG Checkout<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When a consumer sees a tagged product in an image or video, they can immediately click the item, add to their cart, and checkout with <\/span><a href=\"https:\/\/pay.facebook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Pay<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019ve integrated your eCommerce site with your Instagram Shop, the experience is just as seamless.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Creator Shopping<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"568\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-13.png\" alt=\"instagram inapp shopping\" class=\"wp-image-13718\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-13.png 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-13-300x284.png 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/12\/instagram-inapp-shopping-13-150x142.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">After launching an IG-approved shop and adding checkout, your influencers and brand ambassadors can tag your products in their posts. Followers can click the tag and arrive at the Product Detail Page.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Live Shopping<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re running an Instagram Live event, you can add your products and display product tags at the bottom of the Live screen during your event. Viewers can click the product tag and checkout within the app during your event.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does in-app shopping on Instagram look like in 2021?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The end goal for Instagram is two-fold: to keep users engaged with one another on IG and to empower authentic creator-brand relationships.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To that end, marketers should expect Instagram to increase their <\/span><a href=\"https:\/\/grin.co\/blog\/shoppable-ads-influencer-marketing\/\"><span style=\"font-weight: 400;\">shoppable post features<\/span><\/a><span style=\"font-weight: 400;\"> for brands and creators alike. By empowering social commerce on their platform, Instagram developers increase user activity and allow shopping to become a social &#8211; rather than transactional &#8211; event.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These shoppable ad\/post features further set influencer and social media marketing apart from traditional advertising. In-app shopping integrates with lifestyle content and creates a more authentic vibe for consumers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How can brands use in-app shopping on Instagram in the new year?<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Authentic Newsfeed Posts<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s no longer necessary for brands to depend solely on polished studio shots. Instead, retailers can feature products in lifestyle images and videos. Doing so is more likely to inspire followers to convert, since lifestyle content is more compelling.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In-app shopping and product tags are available for <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\"><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">. You can add swipe-ups and stickers linked to the Product Detail Page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Instagram Live<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands have already been using Instagram and Facebook Live to promote new products or answer questions for shoppers. Thanks to in-app shopping features, Instagram lets you add product tags to viewers screens in real-time so that they can shop during your event.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencers<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the greatest benefits to in-app shopping on Instagram is the ease with which your influencers can integrate their content with your Instagram Shop. Now followers can shop an influencer\u2019s pictures and videos with fewer clicks and speedy checkout.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Brands can get ahead of the game by leveraging the power of in-app shopping on Instagram.<\/span><\/h2>\n\n\n\n<p><b><i>Setting up an Instagram Shop is free<\/i><\/b><span style=\"font-weight: 400;\">. Currently, Instagram charges 5% per sale once at checkout. In other words, <\/span><b><i>Instagram Shopping is a totally risk-free feature for eCommerce vendors<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Due to its cost-effectiveness and ease of use, brands that take advantage of Instagram Shopping can expand their reach and experience the many benefits of social commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For brand new DTC brands, Facebook and Instagram have the bandwidth to help you sell apart from setting up a separate eCommerce website until you generate sustainable cashflow. But even for established online stores, Instagram Shopping just makes sense.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: Stay ahead of the game and pay attention to these top Instagram trends that will impact your influencer marketing in 2021.<\/span><\/h2>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/instagram-updates-influencer-marketing-campaigns\/\"><span style=\"font-weight: 400;\">Instagram updates<\/span><\/a><span style=\"font-weight: 400;\"> have been prolific and impressive over the last year and a half. It\u2019s likely that Instagram will continue to provide new tools for brands and creators to achieve deeper connections with consumers. \u201cGetting in\u201d while some of these new updates are fresh will help you and your team stay competitive and gain market shares in your industry.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: March 2023<\/h3>\n\n\n\n<div id=\"div-c447d1c\" class=\"div-c1a8e23\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c1a8e23-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd8d8ce\" class=\"heading-c3d679f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc97032\" class=\"query-c2ae89d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c3f23da\" class=\"querytemplate-c1cec5b\" cc-query-template=\"\"><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c1225c1\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/grow-your-followers-with-instagram-hashtags\/\">\n<div id=\"div-c04c021\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8\" class=\"heading-cd2c9da\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd\" class=\"heading-cad5f00\">13<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data.webp 960w, 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<\/p>\n","protected":false},"author":2,"featured_media":13719,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[204],"platform":[164],"type-of-creator":[],"marketing-type":[184],"topics":[],"post-author":[147],"individual_goals":[124],"industry":[],"program_status":[113,114],"class_list":["post-13705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-all-levels","platform-instagram","marketing-type-social-media-marketing","post-author-grin-contributor","individual_goals-track-social-media-trends","program_status-beginner-0-10","program_status-intermediate-10-50"],"acf":{"notification_sent":true,"view_count":10896,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":12,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/13705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=13705"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/13705\/revisions"}],"predecessor-version":[{"id":50230,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/13705\/revisions\/50230"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/13719"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=13705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=13705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=13705"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=13705"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=13705"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=13705"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=13705"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=13705"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=13705"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=13705"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=13705"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=13705"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=13705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}