{"id":13806,"date":"2021-01-11T20:38:42","date_gmt":"2021-01-12T03:38:42","guid":{"rendered":"https:\/\/grin.co\/?p=13806"},"modified":"2025-10-03T14:41:51","modified_gmt":"2025-10-03T21:41:51","slug":"what-dtc-brands-need-to-know-about-selling-on-amazon","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/what-dtc-brands-need-to-know-about-selling-on-amazon\/","title":{"rendered":"What DTC Brands Need to Know About Selling on Amazon"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Amazon is quickly becoming a destination for direct-to-consumer (DTC) brands looking to expand their reach and increase their sales. As the leading eCommerce shop, Amazon actively supports DTC brands that wish to join their network.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cSince third-party sellers joined Amazon in 1999, they\u2019ve grown to account for 58% of Amazon sales\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/sell.amazon.com\/beginners-guide\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Amazon<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">As you consider whether or not selling on Amazon is right for you, it can be helpful to think of Amazon as an online shopping mall. You can access a massive crowd of online shoppers, but like setting up a mall store, there are also some \u201choops to jump through.\u201d Here\u2019s how it all works.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is Direct-to-consumer (DTC)?<\/span><\/h2>\n\n\n\n<p><b><i>In a DTC arrangement, the producer is the distributor, marketer, and seller<\/i><\/b><span style=\"font-weight: 400;\">. When you create a product, you engage the consumer directly, fulfill product orders, and provide customer service to that consumer.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Traditional-Retail-vs-Directo-to-Consumer-Desktop-1.webp\" alt=\"Traditional Retail vs Direct-to-Consumer comparison with icons\" class=\"wp-image-16792\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.coredna.com\/blogs\/direct-to-consumer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Core dna<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_a438dc-f6 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_e27c9e-48\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Transcript:<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Traditional Retailer vs Direct-to-Consumer<\/em><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><em>Traditional Retailer<\/em><\/h5>\n\n\n\n<p><em>Manufacturer to Wholesaler to Distributor to Retailer to Consumer<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Direct-to-Consumer<\/em><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><em>Manufacturer to Advertising\/Website to Consumer<\/em><\/h5>\n\n\n\n<p><em>Core DNA<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">DTC brands typically enjoy lower costs over traditional retailers that partner with a handful of third-party vendors to sell products to customers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, Walmart is a distributor because it buys products directly from wholesalers and manufacturers. The product creators don\u2019t sell to consumers &#8211; they sell to Walmart, which then sells to consumers. As the chart above demonstrates, non-DTC businesses manage as many as three to four \u201cmiddleman\u201d agencies before consumers buy products.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon has developed an impressive system allowing distributors and DTC brands to sell on its platform.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How can DTC brands sell on Amazon?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon allows retail brands &#8211; including distributors, drop-shippers, and DTC companies &#8211; to create an online store on the most popular ecommerce platform in the world.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Amazon sales model accommodates hobbyists and large-scale retailers. Individual accounts favor low-volume sales, while the Professional account helps businesses grow their reach online. For your DTC brand, you will most likely want a Professional Amazon Seller account.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Brand Example: Mission Cooling<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"566\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Mission-Amazon-page-1.webp\" alt=\"Screenshot of Mission Amazon page\" class=\"wp-image-26238\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Mission-Amazon-page-1.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Mission-Amazon-page-1-300x189.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Mission-Amazon-page-1-768x483.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.amazon.com\/stores\/MISSION\/page\/6241C611-5FEA-4D15-BA8A-C9C0CA6FC2EE?ref_=ast_bln\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Mission\u2019s motto is \u201cCool More. Do More.\u201d This DTC brand supplies cooling apparel for those living active lifestyles. Boasting propriety \u201cMISSION instant cooling technology,\u201d the founders partnered with Serena Williams, Dwayne Wade, and Drew Brees to develop and test premium cooling apparel and accessories.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The company expanded quickly after mask use became more widespread in the United States. Customers purchased and used Mission\u2019s classic blue neck gaiter that was able to double as a mask for the outdoors.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"495\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Mission-Cooling-Neck-Gaiter.webp\" alt=\"Mission Cooling Neck Gaiter listing on Amazon\" class=\"wp-image-26239\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Mission-Cooling-Neck-Gaiter.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Mission-Cooling-Neck-Gaiter-300x165.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Mission-Cooling-Neck-Gaiter-768x422.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com\/stores\/page\/23D2699B-91DC-4B6E-96C7-F44DEF143158?ingress%3D2%26visitId%3Db7aaa825-8c59-46fd-9429-ba96cc0dc2da%26ref_%3Dbl_dp_s_web_19072029011&amp;sa=D&amp;ust=1610398970061000&amp;usg=AOvVaw3ARzvj23ntIXIjalTxVQVu\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When experts revealed that dual-layer masks did a better job of slowing the spread of COVID-19, Mission launched its own version of the triple-layer mask. Combined with its cooling technology, Mission delivered a mask that kept athletes safe from sickness and overheating.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to a <\/span><a href=\"https:\/\/www.mission.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">robust online store<\/span><\/a><span style=\"font-weight: 400;\">, Mission is a Prime Seller on Amazon and averages a 4.5-star rating across its entire product line. Mission also enjoys the Best Seller badge on several products.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prime Seller vs. Non-Prime Seller<\/span><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">After selecting a Professional Seller Account, you have the option to upgrade your account and become a Prime Seller after three months. To qualify for Prime, you must meet the following criteria:<\/span><\/p>\n\n\n\n<div id=\"list-c0bd5f8\" class=\"list-cd8cb45\"><ul><li><span style=\"font-weight: 400;\">Maintain 4.5 customer ratings for 30 consecutive days<\/span><\/li><li><span style=\"font-weight: 400;\">Fulfill at least 30 Premium Shipping orders<\/span><\/li><li><span style=\"font-weight: 400;\">Demonstrate Amazon\u2019s fulfillment minimums:<\/span> <ul><li><span style=\"font-weight: 400;\">No higher than a 1% cancellation rate<\/span><\/li><li><span style=\"font-weight: 400;\">Provide tracking numbers for at least 94% of your orders<\/span><\/li><li><span style=\"font-weight: 400;\">Achieve on-time delivery at least 96% of the time<\/span> <\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">If you meet those minimum requirements, you can apply to become a Prime Seller. You can choose to fulfill your own orders (SFP) or utilize Amazon fulfillment (FBA) instead.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Seller Fulfilled Prime (SFP)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have an efficient system for <a href=\"https:\/\/forbytes.com\/blog\/machine-learning-in-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">processing orders<\/a> and shipping them in a timely manner, you can save money by <\/span><a href=\"https:\/\/sell.amazon.com\/programs\/seller-fulfilled-prime\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enrolling in Seller Fulfilled Prime<\/span><\/a><span style=\"font-weight: 400;\"> (SFP). To be a SFP member, you must ensure that products reach buyers in two days or less.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Due to the number of candidates applying for SFP, you are likely to go on a waiting list. Once conditionally approved, you complete a trial period (duration of trial period varies) before receiving the official Prime Seller designation on Amazon.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Fulfillment by Amazon (FBA)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019d rather depend on Amazon to fulfill two-day and overnight shipping requirements, you can <\/span><a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">opt for Fulfillment by Amazon<\/span><\/a><span style=\"font-weight: 400;\"> (FBA). With FBA, there is no trial period and no waiting list.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After posting a product, you send the product to an Amazon distribution center. When the product sells, Amazon takes care of the rest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The catch with FBA is that you pay for storage, and you pay Amazon to handle shipping for you. That said, FBA is great for becoming a Prime Seller right away and it saves you from having to fulfill product on Amazon sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the benefits of a DTC brand selling on Amazon?<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"177\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/selling-on-amazon-04.png\" alt=\"What DTC brands need to know about selling on Amazon\" class=\"wp-image-13810\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/selling-on-amazon-04.png 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/selling-on-amazon-04-300x89.png 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/selling-on-amazon-04-150x44.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/sell.amazon.com\/beginners-guide\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Amazon is the most-visited online store in the world.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest &#8211; no other online store competes with Amazon. Furthermore, Amazon Prime Day sets holiday sales records and beats its own record yearly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Expanding your online store onto Amazon allows you to get a piece of the Amazon pie, including participating in Amazon Prime and Prime Day sales.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Your Amazon store will build brand awareness.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon buyers may not have heard of you before buying from you. But because you sell on Amazon and have public reviews, consumers are more likely to trust you sooner than if they happened upon you in a sponsored post on social media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your Amazon store also acts as another touch point with members of your audience. Simply put, selling products on Amazon helps you get seen more often.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Amazon helps more consumers find you.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It can be hard for customers if they saw your sponsored ad, influencer post, or other advertisement and decided later that they want to buy. They may or not remember your brand name to be able to search for you on Google.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But all Amazon product pages are searchable. Customers can find you easily and are less likely to forget your name after doing so. Buyers also have records of their favorite purchases and can extend the lifetime value of your customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the cons of a DTC brand selling on Amazon?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Just as there are major benefits to selling on Amazon, DTC brands have also encountered difficulties.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Copycat sellers can take away from your Amazon sales.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Deceptive sellers can copy photos and post disingenuous product descriptions that confuse customers about which is the right brand for them. That said, becoming a Prime Seller with high customer reviews can protect you from these copycats in most cases.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you sell a trademark, copyright, or legally-protected product, you may <a href=\"https:\/\/www.amazon.com\/report\/infringement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report an infringement to Amazon <\/a>so that Amazon can take disciplinary action on your behalf.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pressure is high to lower your prices.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon\u2019s business model is unashamedly customer-centric. Many DTC brands report pressure to continually sell at lower prices, run large discounts, or pay more in shipping costs to deliver sooner.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you sell at a small margin on Amazon, you may run into cash flow issues. Many customers will buy from you on Amazon before they buy from your website. You can manage this disadvantage by paying close attention to your margins, lowering your production costs when possible, and sticking firmly to product price points.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Customer care pressure comes from two directions: Amazon and the customer.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The reality is that Amazon owns the customer relationships, even if those customers buy from you. Amazon works hard to maintain those relationships. So in the event of a customer dispute, Amazon will most likely side with the customer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting customer care pressure from two directions can place greater stress on your fulfillment and return\/refund teams. In contrast, customers nurtured on your other channels deal directly with you, and you have more flexibility when resolving disputes and satisfying the customer.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What do DTC brands first need to consider before selling on Amazon?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are seriously considering selling on Amazon, there are a few things you should think about. You will likely see a <a href=\"https:\/\/amzscout.net\/blog\/how-to-check-amazon-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost in sales<\/a> and greater brand awareness. But fast growth presents new challenges. Additionally, the Amazon Marketplace works differently than your ecommerce store.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What do you want to sell?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Product demand and competition can impact your performance on Amazon. It may be helpful to search for competitors on Amazon and note customer reviews.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Reviews don\u2019t just tell you whether customers like or dislike a particular product; these reviews can also tell you how popular certain products are.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/eMarketer-which-product-categories-have-us-amazon-prime-members-purchased-digitally-past-month-of-respondents-dec-2020-dec-2021-272017-1.webp\" alt=\"Table of &quot;Which Product Categories Have US Amazon Prime Members Purchased Digitally in the Past Month?&quot;\" class=\"wp-image-26243\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/eMarketer-which-product-categories-have-us-amazon-prime-members-purchased-digitally-past-month-of-respondents-dec-2020-dec-2021-272017-1.webp 715w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/eMarketer-which-product-categories-have-us-amazon-prime-members-purchased-digitally-past-month-of-respondents-dec-2020-dec-2021-272017-1-238x300.webp 238w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/253091\/which-product-categories-have-us-amazon-prime-members-purchased-digitally-past-month-of-respondents-oct-2020-oct-2021\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_4cd164-bd kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_7df81f-ed\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Which Product Categories Have US Amazon Prime Members Purchased Digitally in the Past Month?<\/strong><\/em><\/p>\n\n\n\n<p><em>% of respondents, Dec 2020 &#8211; Dec 2021<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><br><\/td><td>Dec-20<\/td><td>Feb-21<\/td><td>Apr-21<\/td><td>Jun-21<\/td><td>Aug-21<\/td><td>Oct-21<\/td><td>Dec-21<\/td><\/tr><tr><td>Clothing, shoes, or accessories<\/td><td>72%<\/td><td>70%<\/td><td>68%<\/td><td>70%<\/td><td>68%<\/td><td>68%<\/td><td>78%<\/td><\/tr><tr><td>Household supplies (cleaning supplies, kitchen supplies, etc.)<\/td><td>49%<\/td><td>49%<\/td><td>48%<\/td><td>50%<\/td><td>49%<\/td><td>46%<\/td><td>47%<\/td><\/tr><tr><td>Food or beverages<\/td><td>47%<\/td><td>52%<\/td><td>41%<\/td><td>45%<\/td><td>48%<\/td><td>48%<\/td><td>47%<\/td><\/tr><tr><td>Pharmacy, health, or beauty products<\/td><td>49%<\/td><td>50%<\/td><td>53%<\/td><td>49%<\/td><td>48%<\/td><td>48%<\/td><td>53%<\/td><\/tr><tr><td>Pet products<\/td><td>43%<\/td><td>41%<\/td><td>43%<\/td><td>46%<\/td><td>43%<\/td><td>39%<\/td><td>43%<\/td><\/tr><tr><td>Books, music, or videos<\/td><td>45%<\/td><td>45%<\/td><td>42%<\/td><td>42%<\/td><td>42%<\/td><td>41%<\/td><td>41%<\/td><\/tr><tr><td>Toys or games<\/td><td>43%<\/td><td>31%<\/td><td>25%<\/td><td>26%<\/td><td>24%<\/td><td>32%<\/td><td>42%<\/td><\/tr><tr><td>Consumer electronics (TV, computer, phone, etc.)<\/td><td>37%<\/td><td>36%<\/td><td>26%<\/td><td>25%<\/td><td>25%<\/td><td>30%<\/td><td>36%<\/td><\/tr><tr><td>Home, furniture, or appliances<\/td><td>34%<\/td><td>32%<\/td><td>25%<\/td><td>32%<\/td><td>28%<\/td><td>27%<\/td><td>29%<\/td><\/tr><tr><td>Office equipment or supplies<\/td><td>29%<\/td><td>29%<\/td><td>26%<\/td><td>26%<\/td><td>28%<\/td><td>25%<\/td><td>23%<\/td><\/tr><tr><td>Sports or outdoor (including lawn and garden) products<\/td><td>25%<\/td><td>20%<\/td><td>24%<\/td><td>31%<\/td><td>30%<\/td><td>23%<\/td><td>23%<\/td><\/tr><tr><td>Baby products<\/td><td>11%<\/td><td>9%<\/td><td>10%<\/td><td>11%<\/td><td>9%<\/td><td>13%<\/td><td>13%<\/td><\/tr><tr><td>Tobacco products or smoking accessories<\/td><td>5%<\/td><td>6%<\/td><td>5%<\/td><td>4%<\/td><td>7%<\/td><td>7%<\/td><td>9%<\/td><\/tr><tr><td>Other<\/td><td>16%<\/td><td>12%<\/td><td>12%<\/td><td>13%<\/td><td>11%<\/td><td>11%<\/td><td>8%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Note: Dec 2020 n=1,014; Feb 2021 n=1,045; April 2021 n=990; June 2021 n=1,022; Aug 2021 n=1,066; Oct 2021 n=1,077; Dec 2021 n=1,070; ages 18-65 who are Amazon Prime members and made a digital purchase in the past month\/30 days; surveys conducted every two months. Data was provided to Insider Intelligence by Bizrate Insights.<\/em><\/p>\n\n\n\n<p><em>Source: &#8220;The Insider Intelligence Ecommerce Survey&#8221; conducted in December 2021 by Bizrate Insights, Dec 8, 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also get a sense of product demand by how many sellers in your category are sold out or unable to fulfill product in a timely manner. These factors indicate that there is not enough supply, and your product may perform well from the start.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How much do you want to sell?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you sell on multiple platforms, you need to keep a close eye on inventory. Overcommitting to buyers can seriously affect your brand image and customer goodwill. Too many negative reviews on Amazon can hurt brand sentiment on and off the platform.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After setting up your Amazon Store, set product limits carefully and think about the sales volume that your product fulfillment team can handle.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Can you consistently meet shipping expectations?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon Prime members feel especially entitled to two-day shipping or less. Regardless of whether you are a Prime Seller, Amazon shoppers have high expectations for receiving their orders quickly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you cannot ship product quickly, you may risk bad reviews. Since customer expectations for faster shipping are rising across the entire eCommerce industry, selling on Amazon may be just the accountability you need to streamline your fulfillment process for Amazon and non-Amazon orders alike.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The first three months are critical.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to become a Prime Seller, establishing your brand on Amazon in the first three months is a big deal. The faster that you can ship product and collect high customer reviews, the better your future on Amazon will be.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are your long-term goals?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Each step you take to establish yourself should be decisive and determined if you want to have a long-term relationship with Amazon. They will place high customer-centric standards on your DTC business. If you\u2019re prepared, you will do well and grow your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But some DTC brands \u201cdip their toe\u201d into Amazon and feature only a few products at a time. Their goal is to find out if selling on Amazon is in their best interest. After they grow more comfortable with how Amazon works, then they may adjust their strategy and sell more rigorously.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Knowing your long-term goals with Amazon can help you take the best approach. There is no right or wrong way unless you fail to satisfy Amazon customers. Careful planning can help you grow your business on Amazon, as well as on your owned media channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to Get Started Selling on Amazon<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting started with Amazon is fairly simple. After taking the considerations listed above into account, you are ready to begin. The first step is to take a look at your current store to see what adjustments you might need to make before you begin selling on Amazon.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Seller Requirements<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The requirements to become an Amazon seller are not high. All you really need is payment, tax, and direct deposit information. Specifically, you\u2019ll need:<\/span><\/p>\n\n\n\n<div id=\"list-c6c4063\" class=\"list-cb88685\"><ul><li><span style=\"font-weight: 400;\">Tax information (such as your social security number or company EIN)<\/span><\/li><li><span style=\"font-weight: 400;\">Bank account and routing information<\/span><\/li><li><span style=\"font-weight: 400;\">Form of payment (a credit card is preferable)<\/span><\/li><li><span style=\"font-weight: 400;\">Phone number<\/span><\/li><li><span style=\"font-weight: 400;\">Government identification<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Costs<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you first sign up, you\u2019ll choose between an Individual or Professional seller account. If you\u2019re already an established DTC business, you should plan to pay $39.99 each month, regardless of your sales volume.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you prefer to select the Individual account, the cost is $.99 per sale. If you sell more than 40 items each month, the Professional subscription makes more sense.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Seller Registration<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Registering your Amazon Store is as easy as creating an Amazon Prime account. You will provide a name, email address, and password to begin.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"575\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Amazon-seller-central.webp\" alt=\"Snapshot of Amazon seller central page\" class=\"wp-image-26254\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Amazon-seller-central.webp 491w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Amazon-seller-central-256x300.webp 256w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/sellercentral.amazon.com\/ap\/register?showRememberMe=true&amp;openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fsw%2FGREX%2FSignUp%2Fstep%2FAgreements%3Fpassthrough%252Faccount%3Dfba_soa%26passthrough%252FmarketplaceID%3DATVPDKIKX0DER%26passthrough%252FsuperSource%3DOAR%26ref_%3Dsdus_soa_rp_n%26passthrough%252FinitialSessionID%3DNSGoogle%26passthrough%252Fld%3DNSGoogle_SDRP_N%26productTier%3DFBA%253ASILVER%26productType%3DFulfillmentByAmazon%253ASellOnAmazon%26marketplaceId%3DATVPDKIKX0DER%26redirectAP%3D1&amp;prevRID=AVNMS7CH2V6CMW1B4X78&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_sw_signup_us&amp;openid.mode=checkid_setup&amp;prepopulatedLoginId=&amp;failedSignInCount=0&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;pageId=amzn_sw_signup_us&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Seller Central<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your seller dashboard is known as Amazon Seller Central. From this interface, you will manage your products, payments, orders, and performance metrics.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"566\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Amazon-seller-beginners-guide-section.webp\" alt=\"Snapshot of Amazon seller guide\" class=\"wp-image-26255\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Amazon-seller-beginners-guide-section.webp 517w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/Amazon-seller-beginners-guide-section-274x300.webp 274w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/sell.amazon.com\/beginners-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Product Listings<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">From Seller Central, you can begin creating product listings. If you are only selling a few products at first, you might create each product listing manually. But if you want to place a large number of products, you should bulk upload. Seller Central even integrates with some of the leading <a href=\"https:\/\/ojdigitalsolutions.com\/best-ecommerce-platform-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce software platforms<\/a> so that you can more easily migrate your product line.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Product Detail Pages (PDPs)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeping in mind that each product has its own searchable page (much like your eCommerce website), how you build your PDPs can greatly impact your sales. There are seven parts to an Amazon PDP, as shown below.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You are responsible for five of those parts: the title, image(s), variations, bullet point description, and paragraph description.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon typically manages other offers associated with your product. The \u201cBuy Now\u201d box is not available for every seller, but if you are a verified Prime Seller, then you will have the option to add buy boxes to your PDPs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Product Fulfillment<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on whether you manage orders and shipping yourself or take advantage of Fulfillment by Amazon (FBA), your product fulfillment responsibilities could look very different.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are fulfilling product yourself, Amazon extends a credit based on the shipping option that the customer chose. You can also take advantage of Amazon\u2019s shipping network for more affordable shipping costs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By contrast, if you select FBA, you will ship your products to an Amazon distribution center prior to a customer purchase. That way, Amazon can take care of shipping for you.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Performance Tracking<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">From Seller Central, you can access basic analytics and performance metrics for each product page. Amazon also has options for sponsoring your PDPs through paid advertising.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a large volume of products to sell on Amazon, you can set up a formal store within Amazon (this is basically a microsite for your brand). On these Amazon Stores, you can display your products on separate pages, as well as create an About Us page.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: Weigh out what is right for your ecommerce brand and leverage every sales channel.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a general rule, putting your brand in many different places increases your chances of reaching<\/span> more consumers. Between your online store and <span style=\"font-weight: 400;\">social commerce platforms like Instagram Shopping and Amazon, you have many good options to be in many places at once. And all of them are remarkably affordable.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a DTC brand, you have more flexibility to try different platforms and techniques to grow your business. By tracking performance, you\u2019ll quickly discover whether Amazon is a good fit for your brand.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: May 2023<\/h3>\n\n\n\n<div id=\"div-ca9c511\" class=\"div-c320a79\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c320a79-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c24ca87\" class=\"heading-c68c635\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c38de1b\" class=\"query-c545edf\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c27a6d6\" class=\"querytemplate-c268f8b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cb432b8\" class=\"div-c5a9c0e \" href=\"https:\/\/grin.co\/blog\/20-kpis-influencer-marketing-campaign\/\">\n<div id=\"div-c5bcc18\" class=\"div-ce73699\">\n<div id=\"div-cd34d66\" class=\"div-c81cc0c\">\n<h6 id=\"heading-c7bba77\" class=\"heading-cf91c69\">Apr 26<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cfac454\" class=\"image-ce71bd5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c4cbaa6\" class=\"div-c5fcf52\">\n<p id=\"paragraph-c1f83aa\" class=\"paragraph-ccf45c9\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-c992d77\" class=\"heading-c459f86\">20 KPIs For Your Influencer Marketing Campaign<\/h6>\n\n\n\n<p id=\"paragraph-ce149c3\" class=\"paragraph-cdd7abe\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c29795c\" class=\"button-c50097d cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cb432b8-q-2\" class=\"div-c5a9c0e \" href=\"https:\/\/grin.co\/blog\/how-to-report-influencer-marketing-roi-to-your-boss\/\">\n<div id=\"div-c5bcc18-q-2\" class=\"div-ce73699\">\n<div id=\"div-cd34d66-q-2\" class=\"div-c81cc0c\">\n<h6 id=\"heading-c7bba77-q-2\" class=\"heading-cf91c69\">Mar 24<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cfac454-q-2\" class=\"image-ce71bd5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c4cbaa6-q-2\" class=\"div-c5fcf52\">\n<p id=\"paragraph-c1f83aa-q-2\" class=\"paragraph-ccf45c9\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-c992d77-q-2\" class=\"heading-c459f86\">How to Report Influencer Marketing ROI to Your Boss<\/h6>\n\n\n\n<p id=\"paragraph-ce149c3-q-2\" class=\"paragraph-cdd7abe\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c29795c-q-2\" class=\"button-c50097d cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cb432b8-q-3\" class=\"div-c5a9c0e \" href=\"https:\/\/grin.co\/blog\/brands-using-influencer-marketing\/\">\n<div id=\"div-c5bcc18-q-3\" class=\"div-ce73699\">\n<div id=\"div-cd34d66-q-3\" class=\"div-c81cc0c\">\n<h6 id=\"heading-c7bba77-q-3\" class=\"heading-cf91c69\">May 20<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cfac454-q-3\" class=\"image-ce71bd5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c4cbaa6-q-3\" class=\"div-c5fcf52\">\n<p id=\"paragraph-c1f83aa-q-3\" class=\"paragraph-ccf45c9\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c992d77-q-3\" class=\"heading-c459f86\">9 Brands Who Nailed Influencer Marketing and Got Amazing Results<\/h6>\n\n\n\n<p id=\"paragraph-ce149c3-q-3\" class=\"paragraph-cdd7abe\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c29795c-q-3\" class=\"button-c50097d cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is quickly becoming a destination for direct-to-consumer (DTC) brands looking to expand their reach and increase their sales. As the leading eCommerce shop, Amazon actively supports DTC brands that wish to join their network. \u201cSince third-party sellers joined Amazon in 1999, they\u2019ve grown to account for 58% of Amazon sales\u201d &#8211; Amazon As you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26256,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[],"marketing-type":[180],"topics":[],"post-author":[147],"individual_goals":[119,122],"industry":[],"program_status":[113,114],"class_list":["post-13806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","marketing-type-dtc-marketing","post-author-grin-contributor","individual_goals-drive-sales","individual_goals-marketing-innovation","program_status-beginner-0-10","program_status-intermediate-10-50"],"acf":{"notification_sent":true,"view_count":12470,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":19,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/13806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=13806"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/13806\/revisions"}],"predecessor-version":[{"id":50227,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/13806\/revisions\/50227"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/26256"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=13806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=13806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=13806"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=13806"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=13806"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=13806"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=13806"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=13806"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=13806"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=13806"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=13806"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=13806"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=13806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}