{"id":13812,"date":"2021-01-13T14:24:25","date_gmt":"2021-01-13T21:24:25","guid":{"rendered":"https:\/\/grin.co\/?p=13812"},"modified":"2025-10-03T14:41:50","modified_gmt":"2025-10-03T21:41:50","slug":"top-5-ways-dtc-brands-can-stay-ahead","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-5-ways-dtc-brands-can-stay-ahead\/","title":{"rendered":"Top 5 Ways DTC Brands Can Stay Ahead Of The Competition"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Ecommerce would not be where it is today without big names like Amazon and eBay. But there is arguably an even greater \u201cmover and shaker\u201d within ecommerce, and that is the explosion of direct-to-consumer brands.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cDTC ecommerce sales accounted for $14.28 billion in revenues in the US alone in 2019 and is expected to bring in $17.75 billion in 2020, a 24.3% growth rate year-over-year. The pandemic has helped the sector in some ways, as many of these companies were built with a digital-first experience in mind, an approach that has served consumers and brands well in 2020.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.brand-innovators.com\/news\/brand-innovators-2021-outlook-dtc\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Brand Innovators, 2020<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">More and more DTC players want consumer shopping attention. DTC success has created new opportunities, while also introducing new challenges to online retail.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Direct-to-Consumer (DTC) Model Explained<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Direct-to-consumer brands create the product and invest the majority of their business model into working directly with the consumer. DTC brands can cut costs and innovate faster thanks to this agile approach. There is no need for distributors as middleman organizations since the brand markets to the customer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Among the many benefits of being a DTC brand are:<\/span><\/p>\n\n\n\n<div id=\"list-cf2def3\" class=\"list-c2a7da7\"><ul><li>Greater control over the online shopping experience<\/li><li>Immediate customer feedback for ongoing product\/service improvement<\/li><li>Lower costs<\/li><li>End-to-end management, from product creation to marketing to fulfillment<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"705\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/traditional-retailer-vs-direct-to-consumer-e1610408283345.jpg\" alt=\"traditional retailer vs dtc\" class=\"wp-image-13820\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/traditional-retailer-vs-direct-to-consumer-e1610408283345.jpg 583w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/traditional-retailer-vs-direct-to-consumer-e1610408283345-248x300.jpg 248w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/traditional-retailer-vs-direct-to-consumer-e1610408283345-150x181.jpg 150w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.coredna.com\/blogs\/direct-to-consumer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Core dna<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_b83b26-af kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_34371c-24\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Traditional Retailer vs Direct-to-Consumer<\/strong><\/em><\/p>\n\n\n\n<p><em>Traditional Retailer: Manufacturer to Wholesaler to Distributor to Retailer to Consumer<\/em><\/p>\n\n\n\n<p><em>Direct-to-Consumer: Manufacturer to Advertising\/Website to Consumer<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, DTC brands are not exempt from using distributors. In fact, Amazon is full of DTC sellers, as are massive brick-and-mortar retailers like Walmart and Target.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>The key difference between traditional and DTC retail is that DTC does not lean on distributors as its primary means of doing business<\/i><\/b><span style=\"font-weight: 400;\">. So long as DTC brands can reach their target customers, they will remain in business, operating as lean or as bulky an operation as they wish.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Competitive Landscape of DTC<\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cDTC will only become more important with customers now expecting to get what they need, when they need it. The brands that create meaningful, frictionless experiences for their customers are going to win. DTC doesn\u2019t mean you can slack on creativity and innovation, it actually makes it even more imperative since customers are using their wallets as their voices more than ever.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.brand-innovators.com\/news\/brand-innovators-2021-outlook-dtc\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Kelli Lane, CMO of Genexa<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">COVID-19 strained the supply chains of the major \u201cgo-to\u201d retailers, including national superstores and Amazon. Proactive DTC brands inserted themselves with low-cost, high-quality solutions. And though DTC ecommerce was already on the rise, economic lockdowns worldwide further accelerated DTC market disruption.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"669\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id792022_size-of-the-global-direct-to-consumer-dtc-genetic-testing-market-2014-2022.webp\" alt=\"Bar graph of &quot;Size of the global direct-to-consumer (DTC) genetic testing market from 2014 to 2022&quot;\" class=\"wp-image-27328\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id792022_size-of-the-global-direct-to-consumer-dtc-genetic-testing-market-2014-2022.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id792022_size-of-the-global-direct-to-consumer-dtc-genetic-testing-market-2014-2022-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id792022_size-of-the-global-direct-to-consumer-dtc-genetic-testing-market-2014-2022-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/792022\/global-direct-to-consumer-genetic-testing-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_fa30aa-e9 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_39e2da-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>Size of the global direct-to-consumer (DTC) genetic testing market from 2014 to 2022 (in millions of U.S. dollars)<\/em><\/strong><\/p>\n\n\n\n<p><em>2014: $54 million<\/em><\/p>\n\n\n\n<p><em>2015: $70 million<\/em><\/p>\n\n\n\n<p><em>2016: $88 million<\/em><\/p>\n\n\n\n<p><em>2017: $111 million<\/em><\/p>\n\n\n\n<p><em>2018: $140 million<\/em><\/p>\n\n\n\n<p><em>2019: $175 million<\/em><\/p>\n\n\n\n<p><em>2020: $220 million<\/em><\/p>\n\n\n\n<p><em>2021: $273 million<\/em><\/p>\n\n\n\n<p><em>2022: $340 million<\/em><\/p>\n\n\n\n<p><em>Sources: Statista estimates; Credence Research<\/em><\/p>\n\n\n\n<p><em>Additional Information: Worldwide; Statista estimates; Credence Research; as of May 2016<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By the end of 2019, thousands of tiny DTC brands filled the retail space and threatened market shares of conglomerates like Procter &amp; Gamble and Berkshire Hathaway. In 2021, there are perhaps tens of thousands of DTC brands in North America.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the current pace of new DTC entrants, competition is growing more fierce. However, there are also vastly greater numbers of new online shoppers, between Baby Boomer shoppers forced to digitally transform and Gen Z-ers becoming the new dominating consumer generation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With so many technological, generational, and geo-political factors at work, experts are not quick to make v2 any solid predictions. It\u2019s just as likely that the DTC market has room for double its current supply as it is that the DTC market is approaching unsustainable congestion.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Challenges DTC Brands are Facing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In the face of these unknowns, the rise of DTC ecommerce reveals new challenges for retail brands.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Omnichannel Trends<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Traditional storefronts &#8211; big and small &#8211; have suffered greatly as a result of decreased in-person shopping in 2020.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"669\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1212566_retail-bankruptcies-in-the-us-2010-to-2020.webp\" alt=\"Bar graph of &quot;Number of announced retail bankruptcies in the United States from 2010 to 2022&quot;\" class=\"wp-image-27298\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1212566_retail-bankruptcies-in-the-us-2010-to-2020.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1212566_retail-bankruptcies-in-the-us-2010-to-2020-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1212566_retail-bankruptcies-in-the-us-2010-to-2020-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/1212566\/retail-bankruptcies-in-the-united-states\/#:~:text=Over%20the%20past%20decade%2C%20one,four%20in%20the%20United%20States.\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_ff401a-10 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_12a7de-19\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Number of announced retail bankruptcies in the United States from 2010 to 2022<\/em><\/p>\n\n\n\n<p><em>2010: 52<\/em><\/p>\n\n\n\n<p><em>2011: 45<\/em><\/p>\n\n\n\n<p><em>2012: 25<\/em><\/p>\n\n\n\n<p><em>2013: 21<\/em><\/p>\n\n\n\n<p><em>2014: 21<\/em><\/p>\n\n\n\n<p><em>2015: 35<\/em><\/p>\n\n\n\n<p><em>2016: 32<\/em><\/p>\n\n\n\n<p><em>2017: 41<\/em><\/p>\n\n\n\n<p><em>2018: 34<\/em><\/p>\n\n\n\n<p><em>2019: 32<\/em><\/p>\n\n\n\n<p><em>2020: 52<\/em><\/p>\n\n\n\n<p><em>2021: 21<\/em><\/p>\n\n\n\n<p><em>2022*: 4<\/em><\/p>\n\n\n\n<p><em>Sources: S&amp;P Global Market Intelligence; CNBC<\/em><\/p>\n\n\n\n<p><em>Additional Information: United States; S&amp;P Global Marketplace Intelligence<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But of the big brands that remain or restructure, it\u2019s likely that many of them will continue to embrace massive omnichannel capabilities, to include online stores, GPS-enabled marketing, custom-built apps, and more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Most DTC brands do not operate on a budget as large as Nike or American Eagle. As such, omnichannel features are often limited for these ecommerce brands. To compete with the big, omnichannel chains, DTC brands will need to hack personalization in other ways, such as shoppable ads on social media.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. So Many Choices<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The reality is that there are hundreds and thousands of brands within each category. For example, <\/span><a href=\"https:\/\/www.trueclassictees.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">True Classic Tees<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/freshcleantees.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Fresh Cut Tees<\/span><\/a><span style=\"font-weight: 400;\"> sell a very similar product, so much so that many consumers confuse the two. Add to that mix with <\/span><a href=\"https:\/\/www.cutsclothing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Cuts<\/span><\/a><span style=\"font-weight: 400;\"> and a handful of other small t-shirt brands, and the choices seem a little overwhelming.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The point is not that there are too many DTC brands in each product category and niche but rather that DTC brands must work harder to differentiate themselves from the many other small competitors.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Demand for Faster Shipping<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon Prime has spoiled consumers with amazingly fast shipping. Most DTC brands do not have the bandwidth to provide consistent two and next-day shipping without charging customers significantly higher prices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The average DTC brand ships within a couple business days, and customers must wait for 5-10 business days before receiving their order. Just a few years ago, this was considered normal. But in 2021, many customers grow impatient.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/eMarketer-reasons-us-internet-users-shop-on-amazon-jan-2020-of-respondents-252890.webp\" alt=\"Bar graph of &quot;Reasons US Internet Users Shop on Amazon, Jan 2020&quot;\" class=\"wp-image-25408\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/eMarketer-reasons-us-internet-users-shop-on-amazon-jan-2020-of-respondents-252890.webp 723w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/eMarketer-reasons-us-internet-users-shop-on-amazon-jan-2020-of-respondents-252890-241x300.webp 241w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/233964\/reasons-us-internet-users-shop-on-amazon-jan-2020-of-respondents\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_c16210-f9 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_ae0a22-02\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Reasons US Internet Users Shop on Amazon, Jan 2020<\/strong><\/em><\/p>\n\n\n\n<p><em>Fast, free shipping: 79.80%<\/em><\/p>\n\n\n\n<p><em>Broad selection\u2014they sell everything I need: 68.90%<\/em><\/p>\n\n\n\n<p><em>I am a Prime member: 65.70%<\/em><\/p>\n\n\n\n<p><em>Best pricing: 49.20%<\/em><\/p>\n\n\n\n<p><em>Easy returns process: 43.70%<\/em><\/p>\n\n\n\n<p><em>Best digital shopping experience: 42.00%<\/em><\/p>\n\n\n\n<p><em>Product reviews and recommendations: 40.50%<\/em><\/p>\n\n\n\n<p><em>Unique items I can&#8217;t find elsewhere (handcrafted, vintage, custom): 22.30%<\/em><\/p>\n\n\n\n<p><em>Proactive communication during delivery: 17.80%<\/em><\/p>\n\n\n\n<p><em>Other: 2.40%<\/em><\/p>\n\n\n\n<p><em>Note: n=2,000 ages 18+<\/em><\/p>\n\n\n\n<p><em>Source: Convey, Feb 5, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Reliable Business Scaling<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">DTC brands often launch as small team operations. As they grow, those teams must grow quickly to keep up with demand. Scaling too quickly could impose increased costs, but DTC brands that scale too slowly lose customer loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A key to building a DTC business is scaling operations strategically.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Consumer Demand in a Post-COVID World<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When consumers are able to return to business as usual, no one really knows for sure how consumer demand will change. It\u2019s unclear whether the DTC product categories that are popular now will remain popular in a post-COVID world.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, DTC brands have a unique advantage with their agile business models. In theory, this trait will help them pivot quickly in response to changes in consumer spending.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Top 5 Ways for a DTC Brand to Stay Ahead of the Competition<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In response to the challenges listed above, DTC brands are exploring ways to serve consumers more effectively. Here are the top five ways that DTC retailers can overcome these challenges and remain competitive.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Social Commerce Strategy<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Social interactions among consumers are resulting in product purchases. <\/span><a href=\"https:\/\/grin.co\/blog\/step-by-step-guide-customer-advocacy-program\/\"><span style=\"font-weight: 400;\">Customer advocacy<\/span><\/a><span style=\"font-weight: 400;\"> for brands on social media is at an all-time high. And many DTC brands have been able to leverage these social interactions into product conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To enhance the ecommerce experience, several social media platforms have created more features, such as <\/span><a href=\"https:\/\/grin.co\/blog\/shoppable-ads-influencer-marketing\/\"><span style=\"font-weight: 400;\">shoppable posts and ads<\/span><\/a><span style=\"font-weight: 400;\">. Instagram and Facebook allow brands to upload their product line and incorporate them into a variety of sponsored and non-sponsored posts.<\/span><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c120b86\" class=\"image-c6a2855 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-1.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-1.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-1-768x513.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"601\" alt=\"Timeline of Social Platforms Infographic Part 1\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf24916\" class=\"image-cf1aad1 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-2.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-2-300x163.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-2-768x416.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"488\" alt=\"Timeline of Social Platforms Infographic Part 2\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c1f8f05\" class=\"image-c951ab0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-3.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-3.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-3-300x174.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-3-768x445.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"522\" alt=\"Timeline of Social Platforms Infographic Part 3\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7ded5e\" class=\"image-c3d4f1a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-4.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-4.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-4-300x155.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-4-768x396.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"464\" alt=\"Timeline of Social Platforms Infographic Part 4\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c536350\" class=\"image-cb6d749 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-5.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-5.webp 899w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-5-300x167.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/Timeline-of-Social-Platforms-Part-5-768x426.webp 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" width=\"899\" height=\"499\" alt=\"Timeline of Social Platforms Infographic Part 5\"\/>\n<\/div>\n\n\n\n<p>View <a href=\"https:\/\/grin.showpad.com\/share\/9iHyY4OE2AeIVuaKkOOhv\" target=\"_blank\" rel=\"noreferrer noopener\">full image<\/a><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_b9d7f1-ac kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_fc210f-ea\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading\">The History of Social Media&nbsp;<\/h3>\n\n\n\n<p><strong>May 2003 <\/strong>&#8211; LinkedIn goes live&nbsp;<\/p>\n\n\n\n<p><strong>August 2003 &#8211; <\/strong>MySpace goes live&nbsp;<\/p>\n\n\n\n<p><strong>February 2004 <\/strong>&#8211; Facebook goes live&nbsp;<\/p>\n\n\n\n<p><strong>August 2004 <\/strong>&#8211; LinkedIn reachers 1M users<\/p>\n\n\n\n<p><strong>December 2004 <\/strong>&#8211; Facebook reaches 1M users&nbsp;<\/p>\n\n\n\n<p><strong>December 2005 <\/strong>&#8211; YouTube goes live&nbsp;<\/p>\n\n\n\n<p><strong>June 2005 <\/strong>&#8211; Reddit goes live&nbsp;<\/p>\n\n\n\n<p><strong>July 2005 <\/strong>&#8211; News Corporation acquires Myspace&nbsp;<\/p>\n\n\n\n<p><strong>March 2006 <\/strong>&#8211; Twitter goes live&nbsp;<\/p>\n\n\n\n<p><strong>October 2006 <\/strong>&#8211; Google acquires YouTube&nbsp;<\/p>\n\n\n\n<p><strong>October 2006 <\/strong>&#8211; Cond\u00e9 Nast acquires Reddit&nbsp;<\/p>\n\n\n\n<p><strong>February 2007 <\/strong>&#8211; Tumblr goes live&nbsp;<\/p>\n\n\n\n<p><strong>March 2007 <\/strong>&#8211; Justin.tv goes live&nbsp;<\/p>\n\n\n\n<p><strong>January 2010 <\/strong>&#8211; Pinterest goes live<\/p>\n\n\n\n<p><strong>October 2010 <\/strong>&#8211; Instagram goes live&nbsp;<\/p>\n\n\n\n<p><strong>December 2010 <\/strong>&#8211; Instagram reaches 1M users<\/p>\n\n\n\n<p><strong>April 2011 <\/strong>&#8211; YouTube launches YouTube Live&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>July 2011: <\/strong>Picaboo goes live<\/p>\n\n\n\n<p><strong>September 2011 <\/strong>&#8211; Picaboo is rebranded as Snapchat&nbsp;<\/p>\n\n\n\n<p><strong>September 2011 <\/strong>&#8211; Pinterest reaches 1M unique visitors&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>April 2012 <\/strong>&#8211; Facebook acquires Instagram&nbsp;<\/p>\n\n\n\n<p><strong>January 2013 <\/strong>&#8211; Vine goes live&nbsp;<\/p>\n\n\n\n<p><strong>May 2013 <\/strong>&#8211; Yahoo acquires Tumblr&nbsp;<\/p>\n\n\n\n<p><strong>February 2014 <\/strong>&#8211; Justin.tv becomes Twitch&nbsp;<\/p>\n\n\n\n<p><strong>August 2014 <\/strong>&#8211; Amazon acquires Twitch<\/p>\n\n\n\n<p><strong>March 2016 <\/strong>&#8211; Snapchat launches Snapstreaks<\/p>\n\n\n\n<p><strong>August 2016 <\/strong>&#8211; Instagram launches Stories&nbsp;<\/p>\n\n\n\n<p><strong>September 2016 <\/strong>&#8211; TikTok goes live&nbsp;<\/p>\n\n\n\n<p><strong>October 2016 <\/strong>&#8211; Facebook launches Marketplace&nbsp;<\/p>\n\n\n\n<p><strong>December 2016 <\/strong>&#8211; Microsoft acquires LinkedIn<\/p>\n\n\n\n<p><strong>January 2017 <\/strong>&#8211; Vine is shut down&nbsp;<\/p>\n\n\n\n<p><strong>June 2018 <\/strong>&#8211; Instagram reaches 1B users&nbsp;<\/p>\n\n\n\n<p><strong>Early 2020 <\/strong>&#8211; BeReal goes live<\/p>\n\n\n\n<p><strong>May 2020 <\/strong>&#8211; Facebook launches Facebook Shops&nbsp;<\/p>\n\n\n\n<p><strong>August 2020 <\/strong>&#8211; Instagram launches Reels&nbsp;<\/p>\n\n\n\n<p><strong>July 2021 <\/strong>&#8211; TikTok expands video length to 3 minutes&nbsp;<\/p>\n\n\n\n<p><strong>September 2021 <\/strong>&#8211; TikTok reaches 1B users&nbsp;<\/p>\n\n\n\n<p><strong>November 2021 <\/strong>&#8211; Facebook rebrands as Meta&nbsp;<\/p>\n\n\n\n<p><strong>October 2022 <\/strong>&#8211; Elon Musk acquires Twitter&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because most DTC brands don\u2019t have omnichannel capabilities associated with a brick-and-mortar store, marketers have to access other methods of being \u201calways on\u201d for consumers. The latest in social commerce offers DTC brands the opportunity to be where consumers are and engage them in meaningful conversations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Revtown is a men\u2019s jeans DTC brand that has mastered social commerce on both Facebook and Instagram. They keep a large selection of their inventory on the Facebook Store. Consumers can shop within the Facebook or Instagram app without having to leave the app.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because these ads appear in newsfeeds, consumers can engage the brand and one another within the comments. Happy customers can also share the post to recommend Revtown jeans to their followers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Influencer Marketing<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The most lucrative form of customer advocacy is influencer marketing. Influencers nurture online communities of at least 1,000 followers. These communities usually share a particular lifestyle and view the influencer as a credible resource.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/22744.webp\" alt=\"Under the influence infographic\" class=\"wp-image-27301\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/22744.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/22744-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/22744-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/22744-768x768.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/chart\/22744\/market-size-number-of-agencies-in-influencer-marketing-worldwide\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_3b5978-71 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_5e6167-ca\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>Under the Influence<\/em><\/strong><\/p>\n\n\n\n<p><em>Estimated market size and number of platforms\/agencies in the worldwide market for influencer marketing<\/em><\/p>\n\n\n\n<p><em>2016<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Estimated market size: $1.7b<\/em><\/li>\n\n\n\n<li><em>Number of platforms\/agencies: 335&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>2017<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Estimated market size: $3.0b<\/em><\/li>\n\n\n\n<li><em>Number of platforms\/agencies: 420&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>2018<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Estimated market size: $4.6b<\/em><\/li>\n\n\n\n<li><em>Number of platforms\/agencies: 740&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>2019<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Estimated market size: $6.5b<\/em><\/li>\n\n\n\n<li><em>Number of platforms\/agencies: 1,120<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>Source: Influencer Marketing Hub<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When an influencer recommends a product that he\/she loves, followers pay attention. Many of them rush to try the product for themselves, using the influencer\u2019s <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-discount-codes-affiliate-links-how-and-when-to-use-them-in-your-campaigns\/\"><span style=\"font-weight: 400;\">affiliate link or coupon code<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to social commerce trends, influencer marketing also provides personalization to niche audiences and can compensate for a lack of omnichannel resources. More importantly, DTC brands can overcome the challenge of there being a host of similar brands in their category. Influencers do a great job of building brand awareness and differentiating their brand partners from the competition.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/grin.co\/0-to-100-influencer-marketing\/\"><span style=\"font-weight: 400;\">MVMT Watches<\/span><\/a><span style=\"font-weight: 400;\"> is one of the leading DTC influencer marketing brands in the market. And have been outspoken about how influencers helped them transform their startup into a growing ecommerce brand.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ethan Frame (former Director of Influencer Marketing at MVMT) recalls how the company sent watches to Instagram influencers for feedback. Those influencers that loved the product happily built content around MVMT Watches and drove conversions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Google Shopping<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Shopping allows DTC retailers to exist on yet another platform at a low cost and link back to the brand\u2019s website. Each Google Shopping product description page (PDP) is search engine optimized to help consumers locate the products that they want.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/IMG_4661.webp\" alt=\"Screenshot of &quot;home offices&quot; Google results on mobile\" class=\"wp-image-27302\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/IMG_4661.webp 416w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/IMG_4661-139x300.webp 139w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Google\u2019s recent release of the <\/span><a href=\"https:\/\/grin.co\/blog\/shoppable-ads-influencer-marketing\/\"><span style=\"font-weight: 400;\">shoppable image ads<\/span><\/a><span style=\"font-weight: 400;\"> showcases multiple products in a single lifestyle image along with digital price tags. These ecommerce features allow DTC brands to exist in more online locations, personalize the user experience with lifestyle product photos, and further differentiate brands from competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Casper is one of the largest DTC brands in home goods. It is also active on Google Shopping and features a host of lifestyle ads, along with a Google Shopping store.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"610\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Casper-Google-results.webp\" alt=\"Casper Google shopping result\" class=\"wp-image-27303\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Casper-Google-results.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Casper-Google-results-300x203.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Casper-Google-results-768x521.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.google.com\/search?tbm=shop&amp;sxsrf=ALeKk02d-CcDdCWJ0LHyU63FasQ88elkeg:1610081898848&amp;psb=1&amp;q=casper&amp;tbs=vw:g,mr:1,cat:2696,pdtr0:709013%7C1783030&amp;sa=X&amp;ved=0ahUKEwiiko-9xovuAhVqIjQIHRxeA0IQsysIhwsoAA&amp;biw=1560&amp;bih=746#spd=17460178897988131318\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Amazon Prime Selling<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon Prime is the largest online store in the world. Among the many brands available on Amazon are a host of DTC brands.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After <a href=\"https:\/\/grin.co\/blog\/what-dtc-brands-need-to-know-about-selling-on-amazon\/\">selling successfully on Amazon<\/a> for three months, DTC brands have the option to become a Prime Seller. This benefit allows brands to take advantage of Fulfillment by Amazon (FBA). As an FBA Prime Seller, DTC brands can send their product to an Amazon distribution center. After the item sells, Amazon handles guaranteed two-day delivery.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Selling on Amazon allows DTC brands to address the rising expectation for faster shipping.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"465\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Mission-Amazon-Store-1.webp\" alt=\"Mission Amazon Store\" class=\"wp-image-27314\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Mission-Amazon-Store-1.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Mission-Amazon-Store-1-300x155.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Mission-Amazon-Store-1-768x397.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.amazon.com\/stores\/MISSION\/page\/6241C611-5FEA-4D15-BA8A-C9C0CA6FC2EE?ref_=ast_bln\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mission Cooling is a DTC brand that specializes in active apparel for athletes. The brand is a Prime Seller and manages an Amazon Store to reach more customers online.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Pop-up Shops<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pop-up shops are affordable ways to provide in-person retail experiences for consumers. DTC brands frequently utilize pop-up shops to help them scale their business, generate more brand awareness, and provide a full omnichannel experience for their customers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"824\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1037400_reasons-why-consumers-shopped-at-pop-up-shops-as-of-2019.webp\" alt=\"Bar graph of &quot;Consumers' reasons for shopping at pop-up shops in the United States as of 2019&quot;\" class=\"wp-image-27316\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1037400_reasons-why-consumers-shopped-at-pop-up-shops-as-of-2019.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1037400_reasons-why-consumers-shopped-at-pop-up-shops-as-of-2019-300x275.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/statistic_id1037400_reasons-why-consumers-shopped-at-pop-up-shops-as-of-2019-768x703.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/1037400\/consumer-s-reasons-for-shopping-at-pop-up-shops-us\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_24c61c-1c kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_4a7648-aa\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>Consumers&#8217; reasons for shopping at pop-up shops in the United States as of 2019<\/em><\/strong><\/p>\n\n\n\n<p><em>Unique\/exclusive products or experiences: 55%<\/em><\/p>\n\n\n\n<p><em>Curiosity\/excitement\/entertainment: 49%<\/em><\/p>\n\n\n\n<p><em>To support local\/independent businesses: 47%<\/em><\/p>\n\n\n\n<p><em>To get good deals or free items\/services: 38%<\/em><\/p>\n\n\n\n<p><em>More personalised shopping experience: 29%<\/em><\/p>\n\n\n\n<p><em>Engage with brands\/products for the first time: 27%<\/em><\/p>\n\n\n\n<p><em>Higher quality products\/experiences: 25%<\/em><\/p>\n\n\n\n<p><em>Face-to-face interation with employees: 23%<\/em><\/p>\n\n\n\n<p><em>Immersive brand\/product experience: 21%<\/em><\/p>\n\n\n\n<p><em>To share experiences with friends\/family: 20%<\/em><\/p>\n\n\n\n<p><em>Social media-worthy: 17%<\/em><\/p>\n\n\n\n<p><em>The aesthetics or design\/layout: 17%<\/em><\/p>\n\n\n\n<p><em>Sources: ICSC; Engine<\/em><\/p>\n\n\n\n<p><em>Additional Information: United States; ICSC; Engine; June 24 to 26, 2019; 1,004 respondents; 18 years and older; Online survey<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In most cases, pop-up shops share retail space with other vendors, such as a shopping mall. These stores are portable and travel to multiple locations (if necessary).<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"388\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/pop-up-shops.jpg\" alt=\"pop-up shops in a retail space around the country\" class=\"wp-image-13833\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/pop-up-shops.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/pop-up-shops-300x194.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/01\/pop-up-shops-150x97.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most famous DTC brands employing pop-up shops is Warby Parker Glasses. Warby Parker has retail locations around the United States featuring select frames and accessories for customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Direct-to-consumer brands represent the newest and fastest-growing ecommerce business model. Because DTC operations are cost-effective and agile, they can charge less and take advantage of the latest developments in social commerce and online shopping platforms like Google Shopping and Amazon Prime.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using one of the strategies listed above can help your DTC brand stand out from the growing competition and provide the kind of personalized shopping experience that can compete with the big chain, omnichannel brands.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Updated: November 2022<\/strong><\/h4>\n\n\n\n<div id=\"div-cfb6687\" class=\"div-c2341da\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c2341da-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cea5abe\" class=\"heading-c526a0f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c24e305\" class=\"query-cecdc5d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-ce8f282\" class=\"querytemplate-cc463ce\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cf64788\" class=\"div-c370343 \" href=\"https:\/\/grin.co\/blog\/top-animal-influencers-you-should-know\/\">\n<div id=\"div-c78348f\" class=\"div-c49be4e\">\n<div id=\"div-cc3c3f8\" class=\"div-c649aef\">\n<h6 id=\"heading-c29f926\" class=\"heading-c0f2bc6\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-c5e9db5\" class=\"heading-c76ccc3\">05<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cce9260\" class=\"image-c8cae22 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cfa582b\" class=\"div-cfa5af7\">\n<p id=\"paragraph-c08a6b9\" class=\"paragraph-cfd4001\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-cd5870d\" class=\"heading-c741e6b\">DTC Pet Care Brands and Animal Influencers<\/h6>\n\n\n\n<p id=\"paragraph-c348510\" class=\"paragraph-c164b77\"><\/p>\n\n\n\n<div id=\"button-c48e4c8\" class=\"button-cbd6df0 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cf64788-q-2\" class=\"div-c370343 \" href=\"https:\/\/grin.co\/blog\/dtc-brands-frictionless-shopping-experience\/\">\n<div id=\"div-c78348f-q-2\" class=\"div-c49be4e\">\n<div id=\"div-cc3c3f8-q-2\" class=\"div-c649aef\">\n<h6 id=\"heading-c29f926-q-2\" class=\"heading-c0f2bc6\">Jun<\/h6>\n\n\n\n<h6 id=\"heading-c5e9db5-q-2\" class=\"heading-c76ccc3\">02<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cce9260-q-2\" class=\"image-c8cae22 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/06\/How-Dtc-Brands-Can-Create-a-Frictionless-Shopping-Experience-for-Customers.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/06\/How-Dtc-Brands-Can-Create-a-Frictionless-Shopping-Experience-for-Customers.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/06\/How-Dtc-Brands-Can-Create-a-Frictionless-Shopping-Experience-for-Customers-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/06\/How-Dtc-Brands-Can-Create-a-Frictionless-Shopping-Experience-for-Customers-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cfa582b-q-2\" class=\"div-cfa5af7\">\n<p id=\"paragraph-c08a6b9-q-2\" class=\"paragraph-cfd4001\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cd5870d-q-2\" class=\"heading-c741e6b\">How DTC Brands Can Create a Frictionless Shopping Experience for Customers<\/h6>\n\n\n\n<p id=\"paragraph-c348510-q-2\" class=\"paragraph-c164b77\"><\/p>\n\n\n\n<div id=\"button-c48e4c8-q-2\" class=\"button-cbd6df0 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cf64788-q-3\" class=\"div-c370343 \" href=\"https:\/\/grin.co\/blog\/top-direct-to-consumer-dtc-brands-to-watch\/\">\n<div id=\"div-c78348f-q-3\" class=\"div-c49be4e\">\n<div id=\"div-cc3c3f8-q-3\" class=\"div-c649aef\">\n<h6 id=\"heading-c29f926-q-3\" class=\"heading-c0f2bc6\">Feb<\/h6>\n\n\n\n<h6 id=\"heading-c5e9db5-q-3\" class=\"heading-c76ccc3\">22<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cce9260-q-3\" class=\"image-c8cae22 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cfa582b-q-3\" class=\"div-cfa5af7\">\n<p id=\"paragraph-c08a6b9-q-3\" class=\"paragraph-cfd4001\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cd5870d-q-3\" class=\"heading-c741e6b\">Top Direct-to-Consumer (DTC) Brands to Watch<\/h6>\n\n\n\n<p id=\"paragraph-c348510-q-3\" class=\"paragraph-c164b77\"><\/p>\n\n\n\n<div id=\"button-c48e4c8-q-3\" class=\"button-cbd6df0 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce would not be where it is today without big names like Amazon and 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