{"id":14194,"date":"2021-02-08T08:34:15","date_gmt":"2021-02-08T15:34:15","guid":{"rendered":"https:\/\/grin.co\/?p=14194"},"modified":"2025-10-03T14:41:49","modified_gmt":"2025-10-03T21:41:49","slug":"instagram-live-with-influencers","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/instagram-live-with-influencers\/","title":{"rendered":"How to Run an Instagram Live Campaign With Influencers"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Brands and creators are leveraging Instagram Live to bring fans into the content-creation process. Viewers can move beyond \u201cviewing\u201d to playing a minor role in the direction of the video content. IG Live is just one more example of <\/span><a href=\"https:\/\/grin.co\/blog\/instagram-updates-influencer-marketing-campaigns\/\"><span style=\"font-weight: 400;\">all the ways that Instagram<\/span><\/a><span style=\"font-weight: 400;\"> is prioritizing the user and empowering brands to connect with those users more authentically.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is Instagram Live?<\/span><\/h2>\n\n\n\n<p><b><i>Instagram Live is a free platform (powered by Facebook) that allows users to create virtual events.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Anyone with an Instagram account can launch an Instagram Live event. <\/span><b><i>The current Instagram Live time limit is four hours<\/i><\/b><span style=\"font-weight: 400;\">. For hosts that wish to create a longer event, they can launch multiple Live events back-to-back.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Instagram Live feature uses the camera on your device (most likely your smartphone or tablet). While the Swipe-up feature is not available for Live, you can create a comment with a link and pin that comment to the top of your Live event feed. Brands and influencers use this technique to convert viewers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram provides a number of controls, such as event titles, comment monitoring, live attendance, and real-time engagement with viewers in comments. <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-run-brand-ar-filter-campaigns\/\"><span style=\"font-weight: 400;\">Instagram AR filters<\/span><\/a><span style=\"font-weight: 400;\"> are also available for Live hosts.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are some advantages of a brand having an Instagram Live event?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With Instagram Live, you can run a virtual event simultaneously on Instagram and Facebook (if you choose). Users on each platform can tune in, invite friends, and ask questions during your live event.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additional advantages of using Instagram Live for your influencer campaigns include:<\/span><\/p>\n\n\n\n<div id=\"list-c49a780\" class=\"list-c9990d1\"><ul><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a sense of urgency for limited time promotions<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Harness the power of event marketing without health (COVID-19) or venue capacity limitations<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain impressions that last longer than a single post view<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase your audience reach<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build anticipation around an announcement or product launch<\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create content that offers group participation<\/span><\/span><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you Go Live on Instagram?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you know how to post on Instagram, then \u201cgoing live\u201d is simple.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Starting Your Video<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Begin by opening your Instagram app and navigating to the top or bottom (depending on whether you\u2019re using an Apple or Android device) menu. As displayed in the screenshot below, you should see a plus (+) icon, followed by a heart and messenger icon. Click the plus (+) icon.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"87\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.16.36-AM-1.webp\" alt=\"Screenshot of Instagram bar\" class=\"wp-image-22994\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.16.36-AM-1.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.16.36-AM-1-300x44.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.16.36-AM-1-150x22.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">At the bottom of your screen, there is a carousel selection tool with options to post an image or a variety of video posts. Use your finger to scroll to the right until \u201cLIVE\u201d is highlighted.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.18.33-AM.webp\" alt=\"Screenshot of Instagram features\" class=\"wp-image-22995\" width=\"600\" height=\"323\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.18.33-AM.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.18.33-AM-300x162.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.18.33-AM-150x81.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">To launch your Live post, simply hit the multi-colored broadcast button (as shown above) in the bottom center of your screen. Once you hit the broadcast button, you are live!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Viewer Experience<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Followers will notice that you are Live by the blue dot at the top right of your account image icon. The Live video on news feeds will also say \u201cLive\u201d at the top center of the video.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Viewers \u201cattend\u201d simply by viewing your Live video. If they want to participate, they can engage you in real-time through the comments. That\u2019s why it\u2019s always a good idea to have someone (maybe the Live host) stationed at a desktop so that they can answer comments right away.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve partnered with an influencer to run your Live event, then it\u2019s critical that you or a member of your team is actively engaging viewers in the comments.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Going Live Using One or Two Instagram Accounts<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the great things about Instagram Live is that you can include more than one person in your event. But instead of cramming several people into one camera screen, you can actually invite another account to launch Instagram Live with you.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer-only Live Event<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many influencer campaigns featuring Live events are influencer-hosted. The brand participates by creating a thorough campaign brief for that influencer, promoting the event ahead of time, and then engaging with fans in the comments.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Co-branded Event (Brand and Influencer)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019d like to host an event and invite your influencer to \u201cGo Live With\u201d you, Instagram allows you to search among your followers that are currently online and invite them to join your video.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"333\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.19.57-AM.webp\" alt=\"Screenshot of an Instagram Live session\" class=\"wp-image-22996\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.19.57-AM.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.19.57-AM-300x167.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.19.57-AM-150x83.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/go-instagram-live-with-a-friend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Using two different accounts during your Live event will launch a vertically split screen, as shown above.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"348\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.21.27-AM.webp\" alt=\"Screenshot of an Instagram Live session\" class=\"wp-image-22997\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.21.27-AM.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.21.27-AM-300x174.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-08-at-11.21.27-AM-150x87.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/go-instagram-live-with-a-friend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">In a co-branded Live event between your brand and the influencer, you can dual-host your event and generate more engagement. <\/span><i><span style=\"font-weight: 400;\">(Note: this feature also works if you want two influencers to run your campaign while you focus on engaging comments.)<\/span><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to Run an IG Live Event Campaign<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your IG Live event is unique from your other campaigns in that there\u2019s no time to polish or edit your content before posting. As such, you should plan as much as possible, because once you and\/or your influencer are Live, there\u2019s no turning back.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But before you panic, just remember that consumers love authenticity. That means that it\u2019s okay if the Live host stumbles here and there or makes a minor mistake. There\u2019s no shame if the host recovers quickly and makes their \u201cmistake\u201d an endearing one.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, it\u2019s a huge mistake to launch your IG Live event with little to no planning. Here\u2019s a step-by-step quick guide to planning and running your event.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Set Your Objectives<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As with any marketing campaign, it\u2019s important to decide what you want to accomplish during and immediately after your IG Live event. If possible, narrow your objectives down to two or three to keep your team and influencer focused on meeting those objectives.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Common objectives for an IG Live event include (but are not limited to):<\/span><\/p>\n\n\n\n<div id=\"list-cd2e099\" class=\"list-cf05414\"><ul><li><span style=\"font-weight: 400;\">Increase followers for your brand\u2019s Instagram page<\/span><\/li><li><span style=\"font-weight: 400;\">Convert customers<\/span><\/li><li><span style=\"font-weight: 400;\">Inform audiences (i.e., tutorials, how-to, etc.)<\/span><\/li><li><span style=\"font-weight: 400;\">Increase brand awareness<\/span><\/li><li><span style=\"font-weight: 400;\">Gather subscribers (email and\/or SMS)<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Establish Tags, Hashtags, AR Filters, Links, etc.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After defining your objectives, consider what tools you\u2019ll need to meet those goals. Establishing tags, branded hashtags, and trackable landing page links are great ways to track performance and set key performance indicators (KPIs).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, you can create an event-specific <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-run-brand-ar-filter-campaigns\/\"><span style=\"font-weight: 400;\">AR filter using Spark AR<\/span><\/a><span style=\"font-weight: 400;\"> for your event. Doing so will allow followers to engage your brand in a unique way, as well as increase brand awareness after the event is over.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Download: <a href=\"https:\/\/sparkar.facebook.com\/ar-studio\/learn\/downloads\/\" target=\"_blank\" rel=\"noopener\">Download Spark AR for your device here.<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Outline Everything in Your Influencer Campaign Brief<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your planning should include a fairly rigid agenda that might include timestamps and an event outline. The goal is to make it clear for your influencer what you want to accomplish and communicate to viewers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your <a href=\"https:\/\/grin.co\/blog\/briefing-creators-with-influencer-brief-examples\/\">influencer campaign brief<\/a> should also include any event-specific tools you\u2019ve created (see step 2 above). Be sure that your influencer understands your intent and directions.<\/span><\/p>\n\n\n\n<div id=\"video-c0fe4ed\" class=\"video-c2665b3 cc-vid\"><div id=\"video-c0fe4ed-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/m8n4C7rFyV4?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Collaborate with Your Influencer<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As critical as it is to provide specific directions to your influencer prior to the Live event, it\u2019s important to remember that the influencer is usually experienced at running these kinds of virtual events. If you micromanage your influencer, you\u2019re less likely to achieve best results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s a good idea to ask your influencer for input on the event agenda and outline. By allowing the influencer to make suggestions and refinements to your plan, your event will have a greater impact on your audience.<\/span><\/p>\n\n\n\n<div id=\"video-ce2a02d\" class=\"video-ca11e0b cc-vid\"><div id=\"video-ce2a02d-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iBK8xKFiOvQ?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Promote the Event Ahead of Time<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After confirming the agenda and setting an IG Live event date, it\u2019s time to promote your event. If you have a team of influencers running evergreen campaigns, it\u2019s a good idea to ask those influencers to help you promote the event, too.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Launch Your Event<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">On the day of the event, there\u2019s nothing left to do but put your plans into action. Remember to have a brand team member stationed at a computer to engage viewer comments as they occur.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Monitor Comments<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re worried about inappropriate content appearing in the event comments, Instagram does allow you to set restrictions. You can <\/span><a href=\"https:\/\/help.instagram.com\/700284123459336\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">filter out keywords<\/span><\/a><span style=\"font-weight: 400;\"> associated with potential spam or offensive comments in your (or the influencer\u2019s) account settings.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. Track Performance<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can follow key metrics to see how well your IG Live event is doing. Here is a breakdown of those metrics:<\/span><\/p>\n\n\n\n<div id=\"list-cf75ff3\" class=\"list-c8051ce\"><ul><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Viewers<\/b><span style=\"font-weight: 400;\"> &#8211; At the top, you can see who is attending the virtual event at all times . At the end of the event, you can see how many people total tuned in (even if they couldn\u2019t stay for the entire event). Your view count represents the number of impressions or your reach.<\/span><\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Likes\/Reactions<\/b><span style=\"font-weight: 400;\"> &#8211; Likes may not amount to much as compared to comments and conversions. However, a like is a positive response and a valid metric.<\/span><\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Comments<\/b><span style=\"font-weight: 400;\"> &#8211; Comments (particularly thoughtful questions) are strong engagements to your campaign. Responding to these comments positively and promptly can increase your link clicks and conversions.<\/span><\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Link Clicks<\/b><span style=\"font-weight: 400;\"> &#8211; When a viewer visits the link in your pinned comment (CTA), that action indicates consumer interest. You can calculate your click-thru rate (CTR) by dividing the number link clicks by the number of total views. To properly track these link clicks, you can build a landing page with a unique URL for the event and track visits on your preferred web analytics platform.<\/span><\/span><\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Conversions<\/b><span style=\"font-weight: 400;\"> &#8211; Each time an audience member does what you want them to do (purchase, subscribe, etc.), that counts as a conversion.<\/span><\/span><\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">9. Share Your Finished Video<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Once your IG Live event is over, you have a few options. First, the event host may download the Live event as a video to their device to share at a later time on other platforms. If your influencer hosted the event, make sure to acquire a video download of your event to repurpose at a later time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also share your Live event as a <a href=\"https:\/\/grin.co\/blog\/complete-guide-instagram-reels\/\">reel<\/a> on Instagram or share it directly on Facebook. Once a reel post, you can share the video in your (or your influencer\u2019s) <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\"><span style=\"font-weight: 400;\">Instag<\/span><\/a><span style=\"font-weight: 400;\"><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\">r<\/a><\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\"><span style=\"font-weight: 400;\">am Stories<\/span><\/a><span style=\"font-weight: 400;\"> and add a Swipe-up to <\/span><a href=\"https:\/\/grin.co\/blog\/the-future-of-in-app-shopping-on-instagram-in-2021\/\"><span style=\"font-weight: 400;\">your online store<\/span><\/a><span style=\"font-weight: 400;\"> or sign-up page.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Instagram Live Best Practices<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As a quick recap, there are several critical components to a successful Instagram Live campaign. Here are just a few best practices to keep in mind.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Have a plan.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t wing it! IG Live events are supposed to be casual, but a poorly planned Live event will create disinterest among members of your audience. If you\u2019re working with an influencer, don\u2019t be afraid to ask for their input when creating a plan.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Engage viewers in comments and messages.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The best IG Live events feature extensive conversations between viewers and the brand during the event. Depending on the type of event (i.e., tutorial, product unveiling, review, how-to, etc.), the event host may not be able to engage every comment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, if an influencer is promoting your products or services, the burden of engagement falls on you, especially if viewers have questions about your brand.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re effective at connecting with audience members during the Live event, then you\u2019ll not just drive conversions, but you will also increase your follower count on your brand page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Choose event launch time carefully.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing a day and time to launch your event should be a key part of your event planning. Consider your audience, such as their lifestyle and time zone, before picking a launch time.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Position your campaign CTA in a pinned comment.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To achieve your campaign goals, you should have a clear call-to-action (CTA), along with a link. After creating a CTA, make sure to create a comment with that CTA (and link) and then to pin that comment to the top.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The event host can reference \u201cnext steps\u201d listed in the \u201ctop comment.\u201d Using the pinned comment feature ensures that viewers have the option to convert if they choose.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Stay focused on your objectives.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram Live events are a lot of fun, and it\u2019s important to your audience that you and your host do just that. However, don\u2019t veer too far away from your objectives. Keeping your campaign goals at the forefront of your event gives you the best chance of reaching those objectives.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Don\u2019t forget about AR filters.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">AR filters are just as fun for adults as they are for kids. And thanks to Spark AR, Instagram allows brands to custom-create AR filters. If you have the ability and the time to add an AR filter or two, you can increase viewer engagement both during and after the Live event.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do you share your finished influencer live video?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your IG Live event doesn\u2019t have to stop after your Live post ends. You have the option to download a video of your Live event, add it to a reel, post on Facebook, create an Instagram Story, repurpose for paid media, or all of the above.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/complete-guide-instagram-reels\/\">How To Use Instagram Reels for Brands and Influencers \u2013 Quick Guide\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With practice, you and your influencer team can leverage Instagram Live events for better results. To refine your approach, it\u2019s a good idea to debrief your influencer and marketing team after the event to discuss how it went and what could be done differently the next time around.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Due to <a href=\"https:\/\/grin.co\/blog\/influencer-marketing-during-covid-19\/\">COVID-19<\/a>, more and more marketing events are going online. And as consumers emerge from quarantine, many experts predict that <\/span><a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/11\/11\/the-future-of-events-is-hybrid\/?sh=85bd1807e1ab\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">hybrid events<\/span><\/a><span style=\"font-weight: 400;\"> (in-person and virtual) are the future of event marketing. Instagram Live gives your brand the opportunity to create virtual and hybrid events for free. As you gather more experience using influencers to increase the effectiveness of your virtual campaigns, you\u2019ll be able to lower your costs and increase conversions at the same time.<\/span><\/p>\n\n\n\n<div id=\"div-cbbfc23\" class=\"div-c9943b1\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c9943b1-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c85bdd1\" class=\"heading-c1b65cb\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c6f4145\" class=\"query-c54b5d2\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c67f3ea\" class=\"querytemplate-c065f65\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cd3bb76\" class=\"div-c1cb50a \" href=\"https:\/\/grin.co\/blog\/top-influencer-negotiation-tips\/\">\n<div id=\"div-c0ea078\" class=\"div-c933269\">\n<div id=\"div-cb2974e\" class=\"div-c3aeae5\">\n<h6 id=\"heading-cddb3bb\" class=\"heading-cc1ac97\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-c6dec4c\" class=\"heading-c2c4c8d\">20<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5997d2\" class=\"image-cb88bb1 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/08\/IM_Top_11_Influencer_Negotiation_Tips_2023-Q1-01_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c2b7edd\" class=\"div-c732b5b\">\n<p id=\"paragraph-c11fca2\" class=\"paragraph-c25a627\">Creator Payment<\/p>\n\n\n\n<h6 id=\"heading-c2ed7e8\" class=\"heading-c39007a\">Top 11 Influencer Negotiation Tips for Landing the Perfect Creator Partnership<\/h6>\n\n\n\n<p id=\"paragraph-ca156c9\" class=\"paragraph-c496d90\"><\/p>\n\n\n\n<div id=\"button-c29fe5d\" class=\"button-cc02ac9 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cd3bb76-q-2\" class=\"div-c1cb50a \" href=\"https:\/\/grin.co\/blog\/influencer-rates-predicting-influencer-marketing-cost\/\">\n<div id=\"div-c0ea078-q-2\" class=\"div-c933269\">\n<div id=\"div-cb2974e-q-2\" class=\"div-c3aeae5\">\n<h6 id=\"heading-cddb3bb-q-2\" class=\"heading-cc1ac97\">May<\/h6>\n\n\n\n<h6 id=\"heading-c6dec4c-q-2\" class=\"heading-c2c4c8d\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5997d2-q-2\" class=\"image-cb88bb1 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/SA_How-Much-Do-Influencers-Charge-REWRITE_featured1_2022-Q2-06-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c2b7edd-q-2\" class=\"div-c732b5b\">\n<p id=\"paragraph-c11fca2-q-2\" class=\"paragraph-c25a627\">Creator Payment<\/p>\n\n\n\n<h6 id=\"heading-c2ed7e8-q-2\" class=\"heading-c39007a\">Influencer Rates: A Guide to Predicting Influencer Marketing Costs<\/h6>\n\n\n\n<p id=\"paragraph-ca156c9-q-2\" class=\"paragraph-c496d90\"><\/p>\n\n\n\n<div id=\"button-c29fe5d-q-2\" class=\"button-cc02ac9 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cd3bb76-q-3\" class=\"div-c1cb50a \" href=\"https:\/\/grin.co\/blog\/influencer-relationship-management\/\">\n<div id=\"div-c0ea078-q-3\" class=\"div-c933269\">\n<div id=\"div-cb2974e-q-3\" class=\"div-c3aeae5\">\n<h6 id=\"heading-cddb3bb-q-3\" class=\"heading-cc1ac97\">Dec<\/h6>\n\n\n\n<h6 id=\"heading-c6dec4c-q-3\" class=\"heading-c2c4c8d\">06<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5997d2-q-3\" class=\"image-cb88bb1 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/relationship-management-min-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c2b7edd-q-3\" class=\"div-c732b5b\">\n<p id=\"paragraph-c11fca2-q-3\" class=\"paragraph-c25a627\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-c2ed7e8-q-3\" class=\"heading-c39007a\">Influencer Relationship Management: The Complete Brand Guide<\/h6>\n\n\n\n<p id=\"paragraph-ca156c9-q-3\" class=\"paragraph-c496d90\"><\/p>\n\n\n\n<div id=\"button-c29fe5d-q-3\" class=\"button-cc02ac9 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brands and creators are leveraging Instagram Live to bring fans into the content-creation process. <\/p>\n","protected":false},"author":2,"featured_media":22998,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[164],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[124],"industry":[],"program_status":[113],"class_list":["post-14194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","platform-instagram","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-track-social-media-trends","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":17386,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p><strong>Instagram Live<\/strong> is a dynamic platform for brands and creators to engage audiences in real-time, enhancing authenticity and connection. This feature allows anyone with an Instagram account to host live events for up to four hours, creating an interactive experience where viewers can participate through comments and questions. The post details the multiple advantages of using Instagram Live for marketing, such as increasing audience reach, building anticipation for announcements, and maintaining lasting impressions.<\/p>\n\n<h3>Benefits of Instagram Live for Brands<\/h3>\n<p>Utilizing Instagram Live offers several key benefits for brands, including the ability to simultaneously engage users on both Instagram and Facebook. This platform helps to create a sense of urgency for promotions, bypasses venue limitations, and increases the overall audience reach. Furthermore, it fosters content that encourages group participation and can effectively build excitement around new product launches.<\/p>\n\n<h3>How to Successfully Run an IG Live Event<\/h3>\n<p>Planning an Instagram Live event requires setting clear objectives, establishing necessary tools (like hashtags and links), and outlining a detailed campaign brief for influencers. Engaging with commenters during the event is crucial for fostering community interaction. Post-event, brands can repurpose the live content across various platforms to maximize reach and effectiveness, ensuring that the campaign objectives remain at the forefront throughout the process.<\/p>","faq":null,"hand_picked_content":null,"read_duration":16,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14194"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14194\/revisions"}],"predecessor-version":[{"id":50223,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14194\/revisions\/50223"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/22998"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14194"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14194"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14194"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14194"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14194"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14194"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14194"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14194"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14194"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14194"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}