{"id":14384,"date":"2021-02-22T09:45:18","date_gmt":"2021-02-22T16:45:18","guid":{"rendered":"https:\/\/grin.co\/?p=14384"},"modified":"2025-10-03T14:41:47","modified_gmt":"2025-10-03T21:41:47","slug":"top-direct-to-consumer-dtc-brands-to-watch","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-direct-to-consumer-dtc-brands-to-watch\/","title":{"rendered":"Top Direct-to-Consumer (DTC) Brands to Watch"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">With consumers shopping at home from their mobile devices in record numbers, <\/span><a href=\"https:\/\/grin.co\/blog\/dtc-strategies-for-customer-acquisition\/\"><span style=\"font-weight: 400;\">direct-to-consumer brands<\/span><\/a><span style=\"font-weight: 400;\"> are taking the lead in modern ecommerce. Here\u2019s our short list for the top DTC brands to watch this year.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">DTC brand outlook<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">DTC brands typically save on costs by leaving out \u201cmiddlemen\u201d distributors. As such, this year\u2019s outlook highlights the agility of these brands to deliver more for less. Here are some of the top DTC trends to watch this year.<\/span><\/p>\n\n\n\n<div id=\"list-c10cb84\" class=\"list-cc2da01\"><ul><li><span style=\"font-weight: 400;\"><strong><em>More Creative Discounts and Promotions<\/em><\/strong> &#8211; DTC brands can lower their prices (especially for a limited time) without lowering product quality, because their business process is cost-effective.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong><em>Greater Personalization<\/em><\/strong> &#8211; DTC brands enjoy direct customer relationships. This benefit ensures that key customer feedback doesn\u2019t get lost in the distributor red tape.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong><em>Emphasis on Community<\/em><\/strong> &#8211; DTC brands that promote community don\u2019t just enjoy more <a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\">user-generated content<\/a>, they also benefit from a more informed and committed audience.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong><em>Concern for <a href=\"https:\/\/grin.co\/blog\/top-inspirational-eco-influencers-to-follow\/\">Social Causes<\/a> and Environmental Sustainability<\/em><\/strong> &#8211; Because of the many third party relationships that manufacturers and distributors must maintain, they do not often feel at liberty to use a stronger voice to fight injustice or protect the environment. DTC brands, on the other hand, have more ideological freedom to embrace these values and further endear like-minded consumers.<\/span><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Top 11 DTC brands to watch this year<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.grove.co\/s\/about\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Grove Collaborative<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Grove Collaborative?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The founders of Grove Collaborative wanted to create a space dedicated to home cleaning products that were non-toxic to humans and the environment. Today, this DTC brand has expanded its offerings to include skin, pet, baby care products, and more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Grove Collaborative is among the few wildly successful Public Benefit Corporations in the United States. Their commitment to saving the planet inspires audiences and contributes directly to environmental sustainability.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Benefit Corporations are neither for-profit businesses nor nonprofit organizations. Brands that choose a B Corp formation are truly serious about their social causes, and depending on the industry, it can be difficult to succeed. Grove Collaborative has, and they are attracting attention.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like many successful DTC brands, Grove Collaborative is highly social and <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">partners with influencers <\/a>through their #GroverPartner program.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Grove Collaborative?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Grove Collaborative\u2019s brand message is highly relatable to their target audience. For this reason, they have enormous success on social media and enjoy a large supply of compelling lifestyle images that they can repurpose in a variety of ways, such as <\/span><a href=\"https:\/\/grin.co\/blog\/email-marketing-trends\/\"><span style=\"font-weight: 400;\">email newsletters<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-paid-media\/\"><span style=\"font-weight: 400;\">paid ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.mvmt.com\/our-story.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">MVMT Watches<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is MVMT Watches?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">MVMT Watches creates luxury fashion accessories and sells them at affordable prices. Coining the online community <\/span><a href=\"https:\/\/www.instagram.com\/explore\/tags\/jointhemvmt\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">#jointhemvmt<\/span><\/a><span style=\"font-weight: 400;\"> refers to the brand\u2019s message to \u201cLive life on your own terms.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A core vale to living life on one\u2019s own terms is that \u201cstyle shouldn\u2019t break the bank.\u201d Based in Los Angeles, MVMT grew from a regional ecommerce watch supplier to an international brand with nearly 2 million customers around the world.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">MVMT began as a crowdfunding startup and leveraged the power of fashion influencers to scale the brand. Its growth in under five years is astounding.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, MVMT maintains a vibrant <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-build-an-influencer-community\/\"><span style=\"font-weight: 400;\">influencer community<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/grin.co\/blog\/brand-ambassador-vs-influencer-programs\/\"><span style=\"font-weight: 400;\">ambassador program<\/span><\/a><span style=\"font-weight: 400;\">. Additionally, brand marketers have tested repurposed influencer content in a variety of paid and traditional marketing channels, such as TV advertising and social media PPC.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like MVMT Watches?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only are they a pacesetter within the influencer and brand ambassador industry, but they\u2019ve also taken time to show fellow DTC brands <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/0-to-100-influencer-marketing\/\"><span style=\"font-weight: 400;\">how to leverage influencers<\/span><\/a><span style=\"font-weight: 400;\"> thoughtfully for authentic connections with consumers on social media.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.stitchfix.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Stitch Fix<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Stitch Fix?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Katrina Lake founded Stitch Fix in college. Her vision was to launch a clothing line that could perfect personalization through technology.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, Lake\u2019s brand sells widely in Europe and the United States. Customers begin by creating a profile and answering an extensive list of questions related to their dress and fit preferences. Unlike many clothing brands, Stitch Fix never requires you to measure yourself or answer questions that only your tailor would understand.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the end of your questionnaire, you subscribe to a style plan of your choice. There are always free returns for styles you don\u2019t like.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">With a unique hybrid of AI and human stylists, Stitch Fix has accomplished clothing <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/personalize-customers-shopping-experience-for-ecommerce\/\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\"> better than any fashion brand we\u2019ve seen. As clothing purchases increasingly take place online, Stitch Fix is effectively addressing the problem of improper fits.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Stitch Fix?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Stitch Fix is definitely disrupting fashion retail. They <a href=\"https:\/\/grin.co\/creator-management\/\" class=\"rank-math-link\">value influencers<\/a> and lean upon them for tips and impromptu fashion shows at home.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, Stitch Fix is inclusive. They cater to both men and women of all ethnicities, as well as a wide style variety for each.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/bonobos.com\/about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">Bonobos<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Bonobos?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Bonobos is a clothing brand that started online and then expanded into brick-and-mortar stores. The brand creates fashionable clothing for men, a demographic often overlooked in traditional fashion retail.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">This DTC titan began small like every other DTC startup and scaled strategically by being one of the first in retail history to offer men\u2019s personalized clothes online shopping. Bonobos has existed in the DTC space for almost fifteen years (before DTC online clothes shopping was cool). The founders discovered an open niche and business model and then leveraged both to pave the way for other similar online clothing retailers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like Stitch Fix, Bonobos values personalized styles. Where Bonobos differs is that it has integrated brick-and-mortar stores with a solid ecommerce foundation.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Bonobos?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">We are aware that listing a third fashion DTC brand may feel tedious, but the reality is that shopping for clothes online successfully is one of the latest successful developments in ecommerce. Bonobos is yet another stellar brand that shows how it can be done well and sustainably.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.organifishop.com\/pages\/ourstory\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Organifi<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Organifi?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi started as a superfood juice blend company that evolved into a full health-and-wellness brand. The company offers health coaching, as well as an Organifi community dedicated to \u201csupport and accountability.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One way in which this brand stands out is that it is determined to make green juice taste delicious. According to the founder, it took over 50 tries before the team achieved the classic Organifi great taste.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi does community like few other DTC brands do. Not only are their online communities (primarily on social media) made up of typical average customers, but they also include fitness and nutrition influencers and brand ambassadors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi also leverages YouTube and paid video ads to discuss health and wellness. This approach establishes the brand as an industry authority. And with the assistance of key opinion leader influencers in fitness and nutrition, Organifi informs their audience with enormous success.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Organifi?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Organifi embodies brand originality and community. The Organifi product is truly unique. And the depth of community among Organifi customers energizes genuine excitement, connection, and loyalty.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/www.outdoorvoices.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Outdoor Voices<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Outdoor Voices?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Outdoor Voices creates fitness wear with a mission to \u201cget the world moving.\u201d This DTC brand is deeply value-driven and preaches recreation over performance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to Outdoor Voices, most people who feel afraid to exercise are so because of society\u2019s hyper-emphasis on sports performance. But simply moving one\u2019s body produces the neurotransmitters (endorphins) to make people happy. As such, Outdoor Voices urges consumers to simply start <\/span><a href=\"https:\/\/www.instagram.com\/explore\/tags\/doingthings\/?hl=en\" rel=\"nofollow noopener\" class=\"rank-math-link\" target=\"_blank\"><span style=\"font-weight: 400;\">#DoingThings<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to helping audiences rethink exercise for their own health and wellness, Outdoor Voices champions environmental sustainability in the way they resource and package their clothes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using radical inclusion and social values, Outdoor Voices is able to <\/span><a href=\"https:\/\/grin.co\/blog\/ways-to-increase-social-media-engagement\/\"><span style=\"font-weight: 400;\">engage consumers on social media<\/span><\/a><span style=\"font-weight: 400;\">. This engagement produces large volumes of <\/span><a href=\"https:\/\/grin.co\/blog\/step-by-step-guide-customer-advocacy-program\/\"><span style=\"font-weight: 400;\">customer advocacy<\/span><\/a><span style=\"font-weight: 400;\"> and user-generated content on behalf of the brand.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Outdoor Voices?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that know how to engage consumers are most likely to forge authentic relationships with their target audience. Outdoor Voices uses its \u201cvoice\u201d well for the betterment of humanity and the planet. And on top of all that, they make a great product, as is demonstrated by their positive customer reviews online.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. <a href=\"https:\/\/www.warbyparker.com\/history\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Warby Parker<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Warby Parker?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Like MVMT, Warby Parker founders felt that they could deliver quality without being too expensive &#8211; in this case, fashionable frames. So it decided to make quality frames affordable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Warby Parker\u2019s streamlined DTC business model is a common \u201cgo-to\u201d example for how an ideal DTC brand works. Because this brand (like its DTC peers) saves money that would normally go to distributors, it can do more with its profits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Much of those savings trickle down to consumers, and the rest goes toward providing glasses to those without the resources to buy glasses for themselves.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Warby Parker\u2019s sell-a-pair-give-a-pair practice is a model for many socially-conscious online brands. The brand also makes it easy for customers to try on multiple pairs of glasses and return the ones that they don\u2019t like (it\u2019s called \u201cHome Try-On\u201d).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Affordably-fashionable like MVMT, and personalized like Stitch Fix, Warby Parker will go down one of the GOATs of DTC brands.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Warby Parker?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Part of Warby Parker\u2019s consumer engagement strategy is the use of influencers and pop-up shops. At GRIN, we\u2019ve seen this trend &#8211; combining <\/span><a href=\"https:\/\/grin.co\/blog\/experiential-marketing-with-influencers\/\"><span style=\"font-weight: 400;\">experiential marketing with influencers<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; grow at a rapid pace, particularly as traditional retail lease costs increase.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. <a href=\"https:\/\/www.trifectanutrition.com\/our-story\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Trifecta<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Trifecta?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of merely offering a scientifically-correct meal plan for weight loss, general health, and wellness, Trifecta understood the same as Organifi &#8211; community is crucial for growth, improvement, and happiness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As such, Trifecta sets their customers up for success by putting their meal plan products in the context of mental health, physical health, and healthy relationships.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Trifecta thinks bigger than their deliverable meal plans. The founders understood that systemizing meal planning and fresh ingredients for great taste were key to sticking to a proper diet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">More importantly, Trifecta is notably social. They also lean heavily on <\/span><a href=\"https:\/\/grin.co\/webinar\/talking-influencers-trifecta-grin\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">health, nutrition, and fitness influencers<\/span><\/a><span style=\"font-weight: 400;\"> to help them inform their audience.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Trifecta?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to Organifi and Outdoor Voices, Trifecta gets consumer engagement on social media. Using this approach, the brand can leverage its online community to grow its customer base and extend each customer\u2019s lifetime value.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. <a href=\"https:\/\/www.4ocean.com\/pages\/mission\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">4Ocean<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is 4Ocean?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">4Ocean is another B Corp that produces unique fashion wear, such as bracelets and masks. But the proceeds go primarily towards cleaning oceans of litter and harmful debris. Each product is named \u201cby the pound.\u201d Poundage refers, not to the product\u2019s weight, but to the amount of litter pulled from the ocean.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">4Ocean is dedicated to their mission to clean up the ocean and preserve sea life. Their apparel and accessories are also fashionable. If customers want to contribute to more ocean clean-up, they can join a subscription program.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like 4Ocean?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">4Ocean is one of the most unique DTC brands in all ecommerce. They promote social engagement through their values for environmental sustainability.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. <a href=\"https:\/\/lumecube.com\/pages\/community\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Lume Cube<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Lume Cube?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Lume Cube is in many ways the GoPro of light. Designed with social media creators in mind, Lume Cube lights help photographers and videographers create more compelling content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Due to the rise of remote work from COVID-19, Lume Cube has also become a premium supplier of video conferencing lights for the everyday employee. We also enjoy Lume Cube lights for <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/talking-influencers\/\"><span style=\"font-weight: 400;\">our webinar events<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">First of all, Lume Cube\u2019s product is genuinely impressive, yet so simple. Built for creators, Lume Cube curates large amounts of fresh user-generated content from influencers and non-influencers alike.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Lume Cube?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">We at GRIN are an influencer marketing software company, and as such, we love brands that empower influencers. Not only does Lume Cube use influencers ingeniously, but they also supply influencers with low-cost, quality lighting that greatly enhances their content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. <a href=\"https:\/\/hyphensleep.com\/pages\/why-were-different\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Hyphen Sleep<\/span><\/a><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Who is Hyphen Sleep?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Casper has long been hailed as the leading mattress DTC brand. But Casper may now have serious competition with Hyphen Sleep. Hyphen Sleep also boasts intense testing and expert analysis, and customer reviews are raving.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The name \u201cHyphen\u201d refers to the connection between great sleep and a good day. This DTC brand seeks to help consumers achieve the best possible sleep at night so that they are at their best during the day.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are they doing right?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite Casper\u2019s success, the mattress industry has remained a distributor-dominated industry. But Hyphen Sleep is another player demonstrating that great mattresses can be cheaper and better quality than leading store-bought mattress brands.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And because dependability is such a crucial aspect of what it means to provide a good mattress, Hyphen Sleep offers a no-questions-asked 20-year warranty on their products.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do we like Hyphen Sleep?<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Hyphen Sleep doesn\u2019t try to be something it\u2019s not. Because achieving the perfect mattress is more about expertise and less about flair, this brand keeps things simple. Its marketing team is not afraid to leverage customer feedback to improve its product and validate its claims as a top-quality mattress brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In summary &#8211; the future of DTC ecommerce<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">DTC ecommerce is here to stay. Not only is it easier than ever to create an online store, but social media platforms are also enhancing free and low-cost <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-commerce-s-commerce\/\"><span style=\"font-weight: 400;\">social commerce features<\/span><\/a><span style=\"font-weight: 400;\">. DTC startups can easily scale their brand and compete soundly with big-name distributors among niche audiences.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2024<\/h3>\n\n\n\n<div id=\"div-c107e00\" class=\"div-c09cbbc\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c09cbbc-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c7d4c8f\" class=\"heading-ceb6dbe\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc9d490\" class=\"query-c5906fc\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c13b00f\" class=\"querytemplate-cdabbeb\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-ca1d1c3\" class=\"div-c3df788 \" href=\"https:\/\/grin.co\/blog\/top-animal-influencers-you-should-know\/\">\n<div id=\"div-c49b6e8\" class=\"div-c77ea2d\">\n<div id=\"div-c060966\" class=\"div-c52bc0b\">\n<h6 id=\"heading-c550ee8\" class=\"heading-c2e26c8\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-cdbefa7\" class=\"heading-cc4881d\">05<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd3753c\" class=\"image-c39476a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/animal-influencer-min-768x512.jpg 768w, 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sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cb39c99-q-2\" class=\"div-cf3da27\">\n<p id=\"paragraph-c06c8dd-q-2\" class=\"paragraph-c8d488e\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c24d906-q-2\" class=\"heading-c172de6\">Top 5 Ways DTC Brands Can Stay Ahead Of The Competition<\/h6>\n\n\n\n<p id=\"paragraph-cec0edb-q-2\" class=\"paragraph-c364db0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c5f747f-q-2\" class=\"button-c003dc4 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With consumers shopping at home from their mobile devices in record numbers, direct-to-consumer brands are taking the lead in modern ecommerce. 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