{"id":14470,"date":"2021-03-08T10:50:03","date_gmt":"2021-03-08T17:50:03","guid":{"rendered":"https:\/\/grin.co\/?p=14470"},"modified":"2025-10-03T14:41:46","modified_gmt":"2025-10-03T21:41:46","slug":"how-to-run-an-instagram-influencer-audit","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/how-to-run-an-instagram-influencer-audit\/","title":{"rendered":"How to Run an Instagram Influencer Audit"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Since Instagram has become a leading platform for social commerce and influencer marketing, more marketers are taking time to <\/span><b><i>examine the current state of their Instagram influencer team<\/i><\/b><span style=\"font-weight: 400;\">. These examinations, or \u201caudits,\u201d help <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-relationship-management\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">influencer relationship managers<\/span><\/a><span style=\"font-weight: 400;\"> understand how well their influencers are performing and help identify any adjustments that they need to make to their <\/span><a href=\"https:\/\/grin.co\/0-to-100-influencer-marketing-chapter-2\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">influencer recruitment <\/span><\/a><span style=\"font-weight: 400;\">efforts and campaign planning.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"641\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/19551.webp\" alt=\"A bar chart that shows the percent of marketers who believe the following formats are most effective for influencers.\" class=\"wp-image-27634\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/19551.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/19551-300x214.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/19551-768x547.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/chart\/19551\/instagram-for-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_6fdbd1-7a kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_c1922c-79\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Instagram Is a Favorite for Influencer Marketing<\/strong><\/em><\/p>\n\n\n\n<p><em>% of marketers who believe the following formats are most effective for influencers<\/em><\/p>\n\n\n\n<p><em>Instagram Post: 78%<\/em><\/p>\n\n\n\n<p><em>Instagram Stories: 73%<\/em><\/p>\n\n\n\n<p><em>YouTube Video: 56%<\/em><\/p>\n\n\n\n<p><em>Instagram Video: 54%<\/em><\/p>\n\n\n\n<p><em>Blog Post: 26%<\/em><\/p>\n\n\n\n<p><em>Facebook Post: 23%<\/em><\/p>\n\n\n\n<p><em>Facebook Video: 22%<\/em><\/p>\n\n\n\n<p><em>Tweet: 18%<\/em><\/p>\n\n\n\n<p><em>Facebook Live: 14%<\/em><\/p>\n\n\n\n<p><em>YouTube Live: 10%<\/em><\/p>\n\n\n\n<p><em>Other: 6%<\/em><\/p>\n\n\n\n<p><em>Twitch Livestream: 5%<\/em><\/p>\n\n\n\n<p><em>162 marketers were interviewed between January 15-25, 2019. 90% of respondents were from the U.S., others were from: United Kingdom, Australia, Canada, Republic of Ireland, Germany, and France.<\/em><\/p>\n\n\n\n<p><em>Source: MediaKix<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To run an Instagram influencer audit well, you need a reliable process to gather and organize findings and convert them into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why do you need to run an Instagram influencer audit?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In any industry, audits are not generally considered fun activities for team members. But without influencer audits, your team won\u2019t know what\u2019s working and what isn\u2019t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So while the task of performing audits is not terribly exciting, the conclusions you can draw from your Instagram influencer audits can be remarkable. And with that information, you can demonstrate tangible ROI and refine your influencer marketing strategy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is an influencer audit?<\/span><\/h3>\n\n\n\n<p><b><i>An influencer audit is the act of evaluating the impact, quality, and effectiveness of an influencer on a particular social platform<\/i><\/b><span style=\"font-weight: 400;\">. In this case, we\u2019ll walk you through how to perform influencer audits on Instagram.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What do you want to accomplish through your influencers?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you begin, it\u2019s critical that you know what it is that you hope to achieve with the help of your influencers. Doing so will sharpen your focus on those bits of information that are most essential to your <\/span><a href=\"https:\/\/grin.co\/influencer-resource\/influencer-marketing-guide\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">influencer marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How often should you run an influencer audit?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Most audits are exhaustive and should only occur on an annual or semi-annual basis. That said, the better your audit, the less likely you\u2019ll have to do them over and over again in a year\u2019s time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The frequency with which you perform an influencer audit could change if your brand encounters new external circumstances, such as a major update on Instagram, a change to your overall marketing approach, or sudden growth to your <\/span><a href=\"https:\/\/grin.co\/blog\/understanding-influencer-marketing-cost\/\"><span style=\"font-weight: 400;\">influencer marketing budget<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What tools can help you run an influencer audit?<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Instagram Profiles<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For every influencer Instagram audit, you\u2019ll begin at that influencer\u2019s profile page. Most of your audit work will take place here, as you examine the <\/span><b>influencer\u2019s bio, follower count,<\/b><span style=\"font-weight: 400;\"> and <\/span><b>posting history<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/morganbmckean\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/morganbmckean\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this profile on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/morganbmckean\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener\">Morgan B. McKean<\/a> (@<a href=\"https:\/\/www.instagram.com\/morganbmckean\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener\">morganbmckean<\/a>) \u2022 Instagram photos and videos<\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Fake Influencer Check<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some Instagram users try to take a shortcut to influencer status by purchasing fake followers and engagement. You can spot many of these fake influencers by the quality of their engagement. Or leverage a tool like GRIN\u2019s <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-tools\/fake-influencer-tool\/\"><span style=\"font-weight: 400;\">Fake Influencer Check tool<\/span><\/a><span style=\"font-weight: 400;\"> for free.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Instagram Analytics Tools<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many of the best Instagram analytics tools are only accessible by the account holder. If you feel comfortable doing so, you can request an <\/span><a href=\"https:\/\/www.facebook.com\/help\/1533933820244654\" rel=\"nofollow noopener\" class=\"rank-math-link\" target=\"_blank\"><span style=\"font-weight: 400;\">Instagram Insights report<\/span><\/a><span style=\"font-weight: 400;\"> from an influencer.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"607\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/instagram-insights-activity.jpg.webp\" alt=\"Instagram insights activity screenshot\" class=\"wp-image-27635\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/instagram-insights-activity.jpg.webp 800w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/instagram-insights-activity.jpg-300x228.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/instagram-insights-activity.jpg-768x583.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.evinex.com\/instagram-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evinex<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But there are also some excellent (and free) Instagram analytics tools that can help you get an accurate snapshot of an influencer\u2019s success online. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Engagement Rate Calculator<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Engagement is one of the most effective ways to gauge the effectiveness of an influencer. That said, not all engagement is equally valuable, and it can be tedious to comb through every post of an influencer to examine the quality of their engagement.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To simplify the process, check out GRIN\u2019s <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-tools\/engagement-rate-calculator\/\"><span style=\"font-weight: 400;\">Engagement Rate Calculator<\/span><\/a><span style=\"font-weight: 400;\"> to get an influencer\u2019s basic engagement metrics and access a complete engagement report.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Hashtag Search and Tracking<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">On Instagram, you can perform a search on hashtags (that a particular influencer uses) to better understand an influencer\u2019s target audience and relevance to your brand. Many branded and sponsored hashtags will also show how often an influencer collaborates with brands in your industry.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"562\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-betterlife-hashtag.webp\" alt=\"Screenshot of hashtag search for #betterlife\" class=\"wp-image-27636\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-betterlife-hashtag.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-betterlife-hashtag-300x187.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-betterlife-hashtag-768x480.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.instagram.com\/explore\/tags\/betterlife\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Lookalike Tool<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you already have a team of influencers that are high-performers, finding lookalike influencers is a great way to scale your program. This <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-tools\/influencer-lookalike-tool\/\"><span style=\"font-weight: 400;\">Influencer Lookalike Tool<\/span><\/a><span style=\"font-weight: 400;\"> can help you streamline your recruitment efforts and categorize your influencers by type, size, and style.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Spreadsheets<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As you examine an influencer\u2019s Instagram profile and posts, you\u2019ll need a good place to record key metrics and compare them against other influencer accounts. The best manual tool to accomplish this is a <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-spreadsheets\/\">spreadsheet<\/a> (Microsoft Excel or Google Sheets).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a basic audit spreadsheet, you\u2019ll need to record the following information:<\/span><\/p>\n\n\n\n<div id=\"list-ccfaae7\" class=\"list-cede2bd\"><ul><li>Influencer handle\/link<\/li><li>Influencer name<\/li><li>Number of posts<\/li><li>Number of followers<\/li><li>Engagement rate<\/li><li>Bio links<\/li><li>Influencer industry<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, you should find a way to record qualitative metrics, such as the quality of that influencer\u2019s relationship with their audience, relevant use of hashtags, voice\/tone, and compatibility with your brand. One approach to tracking these qualitative metrics is <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-mapping\/\"><span style=\"font-weight: 400;\">Influencer Mapping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Automation (IRM Platform)<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you already manage a team of influencers and are getting bogged down with all the busy work tasks, you may need to invest in an <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-relationship-management\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">influencer relationship management<\/span><\/a><span style=\"font-weight: 400;\"> (IRM) platform. Using this <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/product\/\"><span style=\"font-weight: 400;\">level of automation<\/span><\/a><span style=\"font-weight: 400;\"> will help you complete influencer Instagram audits with fewer clicks and gather more in-depth information on your current and prospective influencers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Guide for Running an Instagram Influencer Audit for Your Existing Influencers<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1 &#8211; Define your goals.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers are social media power users with the ability to connect with audiences on the basis of authentic, compelling content. Depending on what you hope to achieve with your influencers, certain influencers and posting techniques will help your brand more than others.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Common influencer objectives are:<\/span><\/p>\n\n\n\n<div id=\"list-c04fe5e\" class=\"list-c1108b2\"><ul><li>To increase brand awareness<\/li><li>To generate social proof and brand credibility<\/li><li>To increase conversions and sales<\/li><li>To build a library of authentic social media content<\/li><li>To drive web traffic<\/li><li>To repurpose influencer content for higher-performing paid ads<\/li><li><em>Most likely<\/em> &#8211; a combination of one or more objectives listed above<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2 &#8211; Perform a GAP analysis for each influencer.<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"273\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/performance-gap.webp\" alt=\"Graph of performance gap between potential performance and forecast performance over time\" class=\"wp-image-27638\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/performance-gap.webp 423w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/performance-gap-300x194.webp 300w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/leadingstrategicinitiatives.com\/2012\/06\/05\/the-purpose-of-a-strategic-initiative-is-closing-a-performance-gap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leading Strategic Initiatives<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A GAP analysis is most commonly used by business consultants and accountants to help their clients align their decision-making with their business goals. When applied to social media and influencers, you can achieve a similar effect.<\/span><\/p>\n\n\n\n<p><b><i>By comparing the performance of your Instagram influencers against the backdrop of your marketing goals and KPIs, you will quickly notice who is meeting your expectations and who isn\u2019t.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For those influencers who successfully meet your expectations, your audit will show you exactly how and why that influencer is a top performer. You can then use that information to dial in your influencer recruitment efforts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For those influencers that are failing to meet expectations, a GAP analysis can help you collaborate with that influencer to increase performance and achieve better results.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3 &#8211; Identify your top-performing influencers.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After your GAP analysis, take a moment to single out your top performing Instagram influencers, and answer the following questions:<\/span><\/p>\n\n\n\n<div id=\"list-c6f40ce\" class=\"list-ca4a5d0\"><ul><li>How long have you been working with those influencers?<\/li><li>How easy are they to work with?<\/li><li>What are their audience demographics?<\/li><li>How large is their audience?<\/li><li>How might their Instagram bios, post captions, and CTAs set them apart from their peers?\u00a0<\/li><li>What tools and guidelines have you provided them that are likely contributing to their success?<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Answers to the questions above will help you find more influencers that can replicate the success of your top performers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 4 &#8211; Define your most important Instagram metrics.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on your goals in Step 1, you should be able to identify key performance indicators (KPIs) that map your progress in each campaign. To find tangible ROI, the best thing you can do for your influencer program is to attach your KPIs to what you feel are the <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-measurement\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">most important Instagram metrics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The most popular Instagram metrics to measure are:<\/span><\/p>\n\n\n\n<div id=\"list-cc2f25e\" class=\"list-c537fe4\"><ul><li>Views\/impressions<\/li><li>Link clicks and click-through rates (CTRs)<\/li><li>Likes<\/li><li>Comments<\/li><li>Shares<\/li><li>Sales\/conversions<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 5 &#8211; Request an Instagram Insights report.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your influencers should have access to their very own Instagram Insights dashboard. Many influencers are more than happy to share that information with you. These reports will save you a lot of time in your influencer audits.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Disclaimer: Only those users with a Business or Creator account may access an Instagram Insights report.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 6 &#8211; Calculate engagement rate.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An influencer\u2019s engagement rate indicates how often or likely followers are inclined to react, respond to, or interact with that influencer\u2019s posts. You can use the engagement rate formula below or check out our free <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-tools\/engagement-rate-calculator\/\"><span style=\"font-weight: 400;\">Engagement Rate Calculator<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Engagement Rate = Number of likes, comments, and shares \/ Number of followers<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 7 &#8211; Examine the quality of influencer engagement.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After calculating each influencer\u2019s engagement rate, you should take a closer look at the type of engagement. A great way to do this is to pull a few posts and read all the post comments.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you look at post comments up close, you can easily spot fake engagement. Users that pay for followers and engagement often have comments that lack substance or contain major grammar\/spelling errors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Next, you can get a better picture of the relationship between an influencer and his\/her audience by how they interact with their followers. The best influencers typically respond to as many followers&#8217; comments and questions as possible.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 8 &#8211; Take a look at the influencer\u2019s activity on other social media channels.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes just looking at an influencer\u2019s Instagram account doesn\u2019t give you the whole picture. As such, it\u2019s a good idea to note every other channel where your influencers maintain an active presence.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This task will not only help you better understand an influencer\u2019s overall reach, but it may also show you social media opportunities you\u2019ve been missing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 9 &#8211; Rate the influencer\u2019s posting frequency and consistency.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all influencers are equally professional. Serious influencers post quality content consistently, even if that consistency is less often than another influencer that posts a lot but without any kind of clear plan.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, you don\u2019t want influencers that only post when a brand hires them to do so. <\/span><b><i>To maintain authenticity and a robust Instagram presence, influencers will post images and videos that reinforce their values and lifestyle regardless of how often they enjoy brand sponsorships<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 10 &#8211; Note the influencer\u2019s ability to leverage Instagram features.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram continues to deliver <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/instagram-updates-influencer-marketing-campaigns\/\"><span style=\"font-weight: 400;\">new updates<\/span><\/a><span style=\"font-weight: 400;\"> and features, including <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\"><span style=\"font-weight: 400;\">ephemeral content<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-run-brand-ar-filter-campaigns\/\"><span style=\"font-weight: 400;\">AR filters<\/span><\/a><span style=\"font-weight: 400;\">. While it may not be necessary for all of your influencers to use every Instagram feature, it is good to know which of your influencers are especially proficient with various Instagram content tools.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Guide for Running an Instagram Influencer Audit Before Recruiting an Influencer<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many of the audit tasks that you performed on your existing influencers are also relevant to your influencer recruiting.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1 &#8211; Recap: Define your goals.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter what marketing approach or tool you use, you need to itemize your objectives and then convert them into measurable KPIs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2 &#8211; Examine the influencer landscape.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already done so, it\u2019s good to know what\u2019s out there in terms of influencers within your industry. Sometimes the best way to examine the influencer landscape on Instagram is to search for relevant hashtags.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also go to a competitor\u2019s Instagram page, navigate to \u201cTagged,\u201d and see which influencers or ambassadors have tagged that brand in their post.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"706\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-REI-Instagram.webp\" alt=\"Screenshot of REI Instagram profile\" class=\"wp-image-27639\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-REI-Instagram.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-REI-Instagram-300x235.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Screenshot-of-REI-Instagram-768x602.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.instagram.com\/rei\/tagged\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, you can go to your own Tagged posts to see if there are any influencers that have given you a shout-out without you asking them to do so.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, check out who certain influencers are following, particularly those influencers that you really like. Each of these tactics will help you see what\u2019s out there and establish a baseline of what to expect. If you\u2019re using <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-influencer-recruitment\/\"><span style=\"font-weight: 400;\">GRIN\u2019s influencer marketing platform<\/span><\/a><span style=\"font-weight: 400;\">, the software automatically manages lists of Instagram influencers and allows you to search by keyword, audience, industry, and more.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3 &#8211; Identify influencers that you like.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you can establish who your ideal influencer is, it can help you find more influencers like them. Be sure to note what about that influencer stands out by answering the following questions:<\/span><\/p>\n\n\n\n<div id=\"list-cba715f\" class=\"list-c85b8ac\"><ul><li>What are their audience demographics?<\/li><li>How large is their audience?<\/li><li>How might their Instagram bios, post captions, and CTAs set them apart from their peers?\u00a0<\/li><li>How often do they promote the brands that they love?<\/li><li>What influencers do they follow?<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 4 &#8211; Recap: Define your most important Instagram metrics.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">By way of a recap, the following are the most popular Instagram influencer metrics that you should track:<\/span><\/p>\n\n\n\n<div id=\"list-c978ade\" class=\"list-c592578\"><ul><li>Views\/impressions<\/li><li>Likes<\/li><li>Comments<\/li><li>Number of followers<\/li><li>Shares (posts and hashtags)<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 5 &#8211; Perform influencer mapping for your favorite influencers.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many Instagram metrics are quantitative because they are numbers. But non-numerical metrics are just as important, such as the quality of audience engagement, or that influencer\u2019s voice\/tone.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A popular way to include qualitative metrics into your influencer audit is to use influencer mapping. Using this technique, you can measure influencer attributes that are more difficult to define, such as brand capability, authority, and ability to connect with followers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"321\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/influencer_mapping_star_sys.webp\" alt=\"Influencer Mapping - the star system (based on OgilvyRP IQ Mapping) chart showing how to rate an influencer based on different criteria\" class=\"wp-image-27640\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/influencer_mapping_star_sys.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/influencer_mapping_star_sys-300x161.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/anetahall.wordpress.com\/2010\/11\/24\/how-do-you-influence-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aneta Hall<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_f7022e-c7 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_727552-ba\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Influencer Mapping &#8211; the star system&nbsp;<\/em><\/p>\n\n\n\n<p><em>(based on OgilvyRP IQ Mapping)<\/em><\/p>\n\n\n\n<p><em>Influencer<\/em><\/p>\n\n\n\n<p><em>Overall Influence<\/em><\/p>\n\n\n\n<div id=\"list-c13bd8f\" class=\"list-cff7145\"><ul><li><em>Prominence of the organization<\/em><\/li><li>Reach in mainstream [sic] media<\/li><li><em>Reach in digital (and social) media<\/em><\/li><li><em>Level of investment in the issue of your brand<\/em><\/li><li><em>Grassroots reach<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Overall Opinion<\/em><\/p>\n\n\n\n<div id=\"list-cf5e2ac\" class=\"list-c866a37\"><ul><li><em>Consistency of opinion<\/em>[sic]<em> on the issue<\/em><\/li><li><em>Willingness to engage others on the issue<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 6 &#8211; Recap: Calculate engagement rate.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can calculate an influencer\u2019s engagement rate manually using the formula below or by using our free <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-tools\/engagement-rate-calculator\/\"><span style=\"font-weight: 400;\">Engagement Rate Calculator<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Engagement Rate = Number of likes, comments, and shares \/ Number of followers<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 7 &#8211; Recap: Examine the quality of influencer engagement.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s important to remember that some social media users try to manufacture engagement. Also, even real influencers don\u2019t always possess quality engagement, even if their engagement rate appears high. By taking a closer look at follower engagement, you\u2019ll have a better understanding of how connected that influencer is with your audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 8 &#8211; Recap: Take a look at the influencer\u2019s activity on other social media channels.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram is a strong channel for <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-commerce-s-commerce\/\"><span style=\"font-weight: 400;\">social commerce<\/span><\/a><span style=\"font-weight: 400;\"> and influencer marketing, but some influencers can effectively widen their reach onto other platforms. Knowing which influencers are multi-channel can help you recruit smarter and plan better campaigns.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 9 &#8211; Recap: Rate the influencer\u2019s posting frequency and consistency.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers that post frequently for a time and then fail to post for long periods may not be dependable for your brand. Consistency is a critical attribute for professional influencers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 10 &#8211; Recap: Note the influencer\u2019s ability to leverage Instagram features.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Skilled Instagram influencers can do incredible things with various features, such as <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/instagram-live-with-influencers\/\"><span style=\"font-weight: 400;\">host Live events<\/span><\/a><span style=\"font-weight: 400;\">, create custom AR filters, build beautiful video reels, and more.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">As you scale your influencer program on Instagram, look for ways to work smarter, not harder.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The whole point of an influencer Instagram audit is to take stock of your influencer team, the effectiveness of each member, and specific reasons why some posts work better than others. Audits are tedious but hold critical insights that can greatly enhance the effectiveness of your <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer program<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To hack the tedium, it\u2019s important to <\/span><b><i>find ways to do more with less<\/i><\/b><span style=\"font-weight: 400;\">. By utilizing an automation tool like <a href=\"https:\/\/grin.co\/how-grin-works\/\">GRIN<\/a>, you can perform influencer audits much faster and have more time to plan and execute better campaigns.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Updated: October 2022<\/h4>\n\n\n\n<div id=\"div-c556d74\" class=\"div-c659f02\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c659f02-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c96d9fa\" class=\"heading-c27b59c\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c524e11\" class=\"query-c34e35b\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c440dfd\" class=\"querytemplate-cccab35\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c7542c3\" class=\"div-c7a8e3f \" href=\"https:\/\/grin.co\/blog\/benefits-of-marketing-automation\/\">\n<div id=\"div-c1e865a\" class=\"div-c151be4\">\n<div id=\"div-c955de1\" class=\"div-ce7912a\">\n<h6 id=\"heading-cc3f09f\" class=\"heading-cae9dee\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-c5824c8\" class=\"heading-c760a2a\">15<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cabc01c\" class=\"image-c082843 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_11_Benefits_of_Marketing_Automation_2023-Q1-03_featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cabf740\" class=\"div-cb5ad3f\">\n<p id=\"paragraph-c3b9c8f\" class=\"paragraph-cf78e6f\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-c9e28e1\" class=\"heading-cf1b041\">11 Benefits of Influencer Marketing Automation and When to Move on From Manual Processes<\/h6>\n\n\n\n<p id=\"paragraph-c2bf2c2\" class=\"paragraph-cfa133b\"><\/p>\n\n\n\n<div id=\"button-c3f9cba\" class=\"button-cde4cf2 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c7542c3-q-2\" class=\"div-c7a8e3f \" href=\"https:\/\/grin.co\/blog\/understanding-influencer-marketing-cost\/\">\n<div id=\"div-c1e865a-q-2\" class=\"div-c151be4\">\n<div id=\"div-c955de1-q-2\" class=\"div-ce7912a\">\n<h6 id=\"heading-cc3f09f-q-2\" class=\"heading-cae9dee\">Feb<\/h6>\n\n\n\n<h6 id=\"heading-c5824c8-q-2\" class=\"heading-c760a2a\">13<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cabc01c-q-2\" class=\"image-c082843 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/IM_Understanding_the_Actual_Influencer_Marketing_Cost_2022-Q3-08_Featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/IM_Understanding_the_Actual_Influencer_Marketing_Cost_2022-Q3-08_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/IM_Understanding_the_Actual_Influencer_Marketing_Cost_2022-Q3-08_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/IM_Understanding_the_Actual_Influencer_Marketing_Cost_2022-Q3-08_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cabf740-q-2\" class=\"div-cb5ad3f\">\n<p id=\"paragraph-c3b9c8f-q-2\" class=\"paragraph-cf78e6f\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-c9e28e1-q-2\" class=\"heading-cf1b041\">Understanding the Actual Influencer Marketing\u00a0Cost<\/h6>\n\n\n\n<p id=\"paragraph-c2bf2c2-q-2\" class=\"paragraph-cfa133b\"><\/p>\n\n\n\n<div id=\"button-c3f9cba-q-2\" class=\"button-cde4cf2 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c7542c3-q-3\" class=\"div-c7a8e3f \" href=\"https:\/\/grin.co\/blog\/influencer-mapping\/\">\n<div id=\"div-c1e865a-q-3\" class=\"div-c151be4\">\n<div id=\"div-c955de1-q-3\" class=\"div-ce7912a\">\n<h6 id=\"heading-cc3f09f-q-3\" class=\"heading-cae9dee\">Jun<\/h6>\n\n\n\n<h6 id=\"heading-c5824c8-q-3\" class=\"heading-c760a2a\">04<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cabc01c-q-3\" class=\"image-c082843 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/06\/influencer-mapping-feature-image.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/06\/influencer-mapping-feature-image.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2019\/06\/influencer-mapping-feature-image-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2019\/06\/influencer-mapping-feature-image-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cabf740-q-3\" class=\"div-cb5ad3f\">\n<p id=\"paragraph-c3b9c8f-q-3\" class=\"paragraph-cf78e6f\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-c9e28e1-q-3\" class=\"heading-cf1b041\">What Is Influencer Mapping and Why Does it Matter So Much?<\/h6>\n\n\n\n<p id=\"paragraph-c2bf2c2-q-3\" class=\"paragraph-cfa133b\"><\/p>\n\n\n\n<div id=\"button-c3f9cba-q-3\" class=\"button-cde4cf2 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since Instagram has become a leading platform for social commerce and influencer marketing, more marketers are taking time to examine the current state of their Instagram influencer team.<\/p>\n","protected":false},"author":2,"featured_media":14480,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"content-type":[208],"level":[201],"platform":[164],"type-of-creator":[195],"marketing-type":[176],"topics":[194],"post-author":[147],"individual_goals":[123],"industry":[],"program_status":[114],"class_list":["post-14470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-analytics","content-type-blog","level-beginner","platform-instagram","type-of-creator-influencer","marketing-type-influencer-marketing","topics-reporting-performance","post-author-grin-contributor","individual_goals-measure-campaign-performance","program_status-intermediate-10-50"],"acf":{"notification_sent":false,"view_count":3965,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":19,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14470"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14470\/revisions"}],"predecessor-version":[{"id":50219,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14470\/revisions\/50219"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/14480"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14470"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14470"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14470"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14470"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14470"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14470"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14470"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14470"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14470"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14470"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}