{"id":14737,"date":"2022-05-02T08:00:00","date_gmt":"2022-05-02T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=14737"},"modified":"2025-10-03T14:20:17","modified_gmt":"2025-10-03T21:20:17","slug":"what-is-influencer-generated-content","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/what-is-influencer-generated-content\/","title":{"rendered":"What Is Influencer-Generated Content &#038; How to Use It to Help Your Brand"},"content":{"rendered":"\n\n\n<p>The<strong> influencer marketing industry<\/strong> is expected to nearly triple in spending between 2019 and 2024, and for a good reason: More than ever before, creators are impacting what consumers buy. And if you\u2019re like most brands, you want to know how influencer-generated content can help you connect with your target audience.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c481581\" class=\"image-c5e0175 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1254039_influencer-marketing-expenditure-in-the-us-2019-2024.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1254039_influencer-marketing-expenditure-in-the-us-2019-2024.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1254039_influencer-marketing-expenditure-in-the-us-2019-2024-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1254039_influencer-marketing-expenditure-in-the-us-2019-2024-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"669\" alt=\"Bar graph of \"Influencer marketing spending in the United States from 2019 to 2024\"\"\/>\n\n\n\n<p><em>Images via <a href=\"https:\/\/www.statista.com\/statistics\/1254039\/influencer-marketing-spending-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_9e2e4a-fd kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_2b24d2-94\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>A bar graph conveying the influencer marketing spending in billions of U.S. dollars over time<\/em><\/p>\n\n\n\n<div id=\"list-c62ea31\" class=\"list-c8ab122\"><ul><li><em>2019: 2.42 billion dollars\u00a0<\/em><\/li><li><em>2020: 2.76 billion dollars\u00a0<\/em><\/li><li><em>2021: 3.69 billion dollars\u00a0<\/em><\/li><li><em>2022: 4.14 billion dollars<\/em><\/li><li><em>2023: 4.62 billion dollars\u00a0<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Sources: eMarketer; Insider Intelligence<\/em><\/p>\n\n\n\n<p><em>Additional Information: United States; 2019 and 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The value of influencer-generated content<\/h2>\n\n\n\n<div id=\"div-c7a9e5a\" class=\"div-c12dcd0\">\n<h3 class=\"wp-block-heading\">What is influencer-generated content?<\/h3>\n\n\n\n<p>As the name suggests, <strong><em>influencer-generated content is all content sourced from influencers that mentions your brand in a positive light<\/em><\/strong>. These posts don\u2019t have to be brand sponsored. In fact, some of the best influencer-generated content occurs without you asking the influencer to do so.<\/p>\n<\/div>\n\n\n\n<p>Traditionally an influencer is a social media user with an online community of at least 1,000 followers on any given channel. The influencer is a trusted source to their community and actively engages with them. Audiences look to <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/influencer-comparison-tool\/\">influencers<\/a> for inspiration and information, including purchase recommendations.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cef1828\" class=\"image-c7a8b29 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1341033_top-metrics-delivered-by-influencers-according-to-marketers-worldwide-2022.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1341033_top-metrics-delivered-by-influencers-according-to-marketers-worldwide-2022.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1341033_top-metrics-delivered-by-influencers-according-to-marketers-worldwide-2022-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1341033_top-metrics-delivered-by-influencers-according-to-marketers-worldwide-2022-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"669\" alt=\"Bar graph of \"Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022\"\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/1341033\/top-metrics-delivered-by-influencers-according-to-marketers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_0e8d9e-96 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_789730-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022<\/em><\/p>\n\n\n\n<div id=\"list-c0a5198\" class=\"list-cc421c1\"><ul><li><em><em>Increased engagements: 32%<\/em><\/em><\/li><li><em><em>Social media traffic increase: 19%\u00a0<\/em><\/em><\/li><li><em><em>Brand metrics lift: 11%\u00a0<\/em><\/em><\/li><li><em><em>Conversions: 10%\u00a0<\/em><\/em><\/li><li><em><em>Increased web traffic: 9%\u00a0<\/em><\/em><\/li><li><em><em>Increased positive sentiment: 6%<\/em><\/em><\/li><li><em><em>Sales lift: 5%<\/em><\/em><\/li><li><em><em>More efficient ad spend: 3%<\/em><\/em><\/li><li><em><em>Lower content production cost: 3%<\/em><\/em><\/li><li><em><em>Others: 2%<\/em><\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Sources: WARC; impact.com; Net Influencer<\/em><\/p>\n\n\n\n<p><em>Additional Information: Worldwide; WARC; impact.com; August 20, 2022; 400 respondents; marketers in North America, Europe, Asia, and Australia<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>Influencer-generated content also offers your brand visibility in a highly saturated market. With so much noise from brands trying to compete against each other in getting their voices heard, consumers have developed selective attention and retention. This means that consumers will only pay attention to what truly interests them and ignore the rest.&nbsp;<\/p>\n\n\n\n<p>However, influencer-generated content is extremely effective in getting the attention of your target audience because their followers have opted to receive their messages and view their content.&nbsp;<\/p>\n\n\n\n<p>Additional ongoing benefits of influencer content include:<\/p>\n\n\n\n<div id=\"list-cb1e1e8\" class=\"list-ccd2906\"><ul><li>Brand credibility\u00a0<\/li><li>Lower costs (compared to in-house content creation costs)\u00a0<\/li><li>Authenticity\u00a0<\/li><li>Increased social content\u00a0<\/li><li>Connection with engaged consumers (brand followers, brand communities, etc.)\u00a0<\/li><li>Informed customers\u00a0<\/li><li>Increased conversions\u00a0<\/li><li>Greater customer loyalty\u00a0<\/li><\/ul><\/div>\n\n\n\n<div id=\"div-c1fbc3e\" class=\"div-c53a222\">\n<h3 class=\"wp-block-heading\">Why is authentic influencer-generated content so valuable?<\/h3>\n\n\n\n<p>\u201cMoving the needle\u201d on social media is becoming increasingly difficult as users flood platforms and paid ad ROI depreciates with repetition. To retain the authenticity that users demand, social platforms increasingly favor the efforts of creative experts.&nbsp;<\/p>\n\n\n\n<p>These creators consistently publish compelling content and can curate a fan base around a particular lifestyle or set of values. Some of these users are photographers, videographers, and bloggers, but many are ordinary people with a unique voice that cuts through the \u201csocial noise.\u201d They typically offer a multi-platform strategy and an effective, comprehensive way to promote your product or brand.&nbsp;<\/p>\n<\/div>\n\n\n\n<p>The demand for authenticity is such that brands can\u2019t compete with influencer content on consumer newsfeeds without help from those influencers.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI believe that companies that don\u2019t collaborate with influencers are going to be spending more and more money on paid social, and it becomes less and less effective over time.\u201d <\/em><\/p>\n<cite><em>\u2014 <\/em><a href=\"https:\/\/grin.co\/podcast\/state-of-influencer-marketing-2020\/\">Neal Schaffer<\/a><em> on the GRIN Gets Real <\/em>podcast<\/cite><\/blockquote>\n\n\n\n<p><strong><em>In short, consumers don\u2019t trust a brand\u2019s content or their paid advertising in the same way that they trust their favorite influencers. <\/em><\/strong>Any social media approach that ignores influencer-generated content is simply unsustainable.<\/p>\n\n\n\n<div id=\"div-cf86b84\" class=\"div-cc9176b\">\n<h2 class=\"wp-block-heading\">What makes influencer-generated content authentic?&nbsp;<\/h2>\n\n\n\n<p>For a user, content credibility is of utmost importance. When all the information you come across online is grounds for skepticism, potential customers can be persuaded to buy a product when someone they trust recommends it. Research shows that micro influencers may be the key to building the most authenticity, as research shows that people are more likely to <a href=\"https:\/\/content-na1.emarketer.com\/small-influencers-poised-win-more-brand-followers-2022\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">trust \u201cnormal people\u201d<\/a> over celebrities.&nbsp;<\/p>\n<\/div>\n\n\n\n<p>Enable your influencers to create more authentic and engaging content by sharing your brand\u2019s values and story with them. In fact, 89% of marketers use <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing<\/a> because it helps them create authentic content about their brand.<\/p>\n\n\n\n<p>Here are some additional methods for building authenticity in influencer-generated content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avoid fake influencers&nbsp;<\/h3>\n\n\n\n<p>One of the best ways to separate fake influencers from real influencers is to review their engagement rate.&nbsp;<\/p>\n\n\n\n<p>Just because an individual has thousands (or millions) of likes or followers doesn\u2019t guarantee that those followers are engaged. If you divide the number of comments and shares by the number of likes or followers, you can determine an engagement rate for that influencer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meaningful Engagements \/ Number of Followers = Engagement Rate<\/strong><\/h4>\n\n\n\n<p>After finding an influencer\u2019s engagement rate, you should examine the content of follower engagements. By paying attention to the conversations between an influencer and their fans, you\u2019ll discover how authentic the connection of the influencer is with your target audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAt first, I had the mindset that they have to have 10,000 followers or above. I feel like that was just the norm\u2014we want people with a lot of followers. But what I\u2019ve found is that it was the people that came into the brand and have a lot of passion for it. We switched from going after the amount of followers to their engagement on social media. By switching my mindset\u2014they don\u2019t need to have a lot of followers\u2014I look for their passion for the brand and their engagement.\u201d <\/em><\/p>\n<cite><em>&#8211; <\/em><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/webinar\/talking-influencers-frenchie-bulldog-grin\/\"><em>Victoria Shanley<\/em><\/a><em>, Director of Operations and Marketing at Frenchie Bulldog<\/em><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Brand excitement&nbsp;<\/h3>\n\n\n\n<p>Speaking of \u201cpassion,\u201d the best influencers only partner with brands that bring them genuine delight. Many influencer marketers refer to these people as \u201cbrand ambassadors\u201d because those influencers sincerely love the brand\u2019s products or services.<\/p>\n\n\n\n<p>Audiences can tell the difference between fake and genuine excitement, and when they spot the latter, it\u2019s contagious.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brands working directly with influencers&nbsp;<\/h3>\n\n\n\n<p>Recently, opt-in influencer networks have offered to connect brands with influencers and vice versa. These \u201cmiddleman\u201d agencies appear on the surface to streamline the influencer marketing process. But upon closer examination, the middleman approach dilutes influencer authenticity.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen brands treat influencer marketing this way\u2014like it\u2019s an ad buy\u2014and use a middleman who prioritizes transactions, influencer marketing fails. The content isn\u2019t trustworthy. At best, this transactional approach ruins the benefits of influencer marketing. At worst, it can lead to disastrous consequences for the brand.\u201d <\/em><\/p>\n<cite><em>\u2013 GRIN, <\/em><a href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\"><em>Authentic Influencer Marketing<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p>Experienced marketers understand that to achieve the most authentic influencer-generated content, they need to work directly with influencers. That said, managing influencer relationships can be a daunting task without the appropriate influencer marketing software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-term relationships&nbsp;<\/h3>\n\n\n\n<p>While there is nothing wrong with strategic \u201cone-off\u201d influencer campaigns, <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/short-term-or-long-term-influencer-partnerships\/\">long-term relationships<\/a> with your best influencers further nurture authenticity. Brand-influencer partnerships that share the same values and have a foundation of trust can achieve enormous returns.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cBrands need to see influencers not as a transaction, but as a real connection.\u201d <\/em><\/p>\n<cite><em>\u2013 GRIN, <\/em><a href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\"><em>Authentic Influencer Marketing<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-manager\/\">Influencer marketing managers<\/a> take time to get to know their influencers. Many marketers pay attention to influencer birthdays, personal milestones, and general well-being. The human touch enhances the power of influencer-generated content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creative freedom&nbsp;<\/h3>\n\n\n\n<p>Brands are very conscious about their positioning and how they present messages to their audiences. Because of this, they sometimes end up being overly restrictive with their content guidelines for influencers.<\/p>\n\n\n\n<p>But what happens if you let your influencers create content entirely based on their own creativity? Greater engagement.&nbsp;<\/p>\n\n\n\n<p>Followers of an influencer love the kind of content they post. That\u2019s the main reason why they follow these people. So don\u2019t restrict influencers with rigid guidelines. According to Crowdtap, <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/12\/Crowdtap_TheStateofInfluencerMarketing.pdf\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">76% of influencers<\/a> prefer working with brands that give them creative freedom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top ways that influencer-generated content can help your brand<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Inform your audience&nbsp;<\/h3>\n\n\n\n<p>Influencers often assume dual roles of industry experts and trusted friends. Consumers prefer to gather information for themselves and with the help of other consumers before believing what a brand has to say about its own products and services.<\/p>\n\n\n\n<p>Leveraging influencers to convey information to your audience can help you build credibility and differentiate your products from your competitors\u2019.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c1859d4\" class=\"image-c6dc20e cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1326260_leading-content-types-marketers-want-creators-to-produce-in-the-us-2022.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1326260_leading-content-types-marketers-want-creators-to-produce-in-the-us-2022.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1326260_leading-content-types-marketers-want-creators-to-produce-in-the-us-2022-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/statistic_id1326260_leading-content-types-marketers-want-creators-to-produce-in-the-us-2022-768x571.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"669\" alt=\"Bar graph of &quot;Leading content types marketers hired creators to produce in the United States in May 2022&quot;\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.statista.com\/statistics\/1326260\/top-content-marketers-want-from-creators-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_1553f5-a8 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_57ee58-40\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Leading content types marketers hired creators to produce in the United States in May 2022<\/em><\/p>\n\n\n\n<div id=\"list-c75e1f1\" class=\"list-cfb2a66\"><ul><li><em><em>Educational content: 50%<\/em><\/em><\/li><li><em><em>Testimony: 43%\u00a0<\/em><\/em><\/li><li><em><em>Unboxing or reveal: 42%\u00a0<\/em><\/em><\/li><li><em><em>Giveaway or challenge: 42%\u00a0<\/em><\/em><\/li><li><em><em>Behind the scenes content: 31%\u00a0<\/em><\/em><\/li><li><em><em>Trending topic commentary: 28%\u00a0<\/em><\/em><\/li><li><em><em>Skit\/comedy: 24%<\/em><\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Sources: MarketingCharts; Sprout Social; Lucid<\/em><\/p>\n\n\n\n<p><em>Additional Information: United States; Sprout Social; Lucid; May 19 to 25, 2022; 516 marketers<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>Examples of influencer-generated content that inform your audience include:<\/p>\n\n\n\n<div id=\"list-cc78980\" class=\"list-cef8416\"><ul><li>Product reviews<\/li><li>Before\/after posts<\/li><li>Influencer guest posts on your website<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Promote social values and lifestyle choices&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re like most brands today, you do business a certain way and serve a particular audience. Both of these choices demonstrate that you have values and seek to reach consumers with a specific lifestyle.<\/p>\n\n\n\n<p>Influencers frequently connect with consumers on social issues and lifestyle choices. When you achieve audience alignment with an influencer, you will build consumer excitement that is deeper than a surface appreciation for your products.<\/p>\n\n\n\n<p>In other words, influencers help you achieve brand loyalty based on your brand\u2019s unique DNA. Examples of this kind of influencer content include:<\/p>\n\n\n\n<div id=\"list-c978e8f\" class=\"list-ca83f67\"><ul><li>Cause-awareness posts<\/li><li>Lifestyle images and videos<\/li><li>\u201cI love this brand because\u2026\u201d posts<\/li><li>General industry or lifestyle guidance<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Publicize special events or announcements&nbsp;<\/h3>\n\n\n\n<p>If there\u2019s one thing that influencers do very well, it\u2019s getting the word out to niche audiences. Influencer posts that help you make relevant announcements receive far more impressions and engagements than if you\u2019d tried to make those announcements yourself.<\/p>\n\n\n\n<p>Influencers can get the word out in many different ways, including:<\/p>\n\n\n\n<div id=\"list-c9aaa10\" class=\"list-c8bd0fb\"><ul><li>Sharing brand hashtags<\/li><li>Promoting RSVP links to events<\/li><li>Posting ephemeral content (e.g.., <a href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\">Instagram Stories<\/a>)<\/li><li>Joining or <a href=\"https:\/\/grin.co\/blog\/instagram-live-with-influencers\/\">hosting live video<\/a> posts<\/li><li>Sharing <a href=\"https:\/\/grin.co\/blog\/what-is-creator-licensing\/\">creator licensing<\/a> posts<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quality backlinks&nbsp;<\/h3>\n\n\n\n<p>Blogger influencers can significantly contribute to your website\u2019s search engine rankings. Not only will they drive traffic to your website, but if the influencer\u2019s website has a high domain authority, then a backlink to your site could raise your domain authority, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&#8216;Behind the scenes&#8217; looks&nbsp;<\/h3>\n\n\n\n<p>Brands are increasingly looking for ways to be authentic. An influencer collaboration could help consumers get a \u201cbehind the scenes\u201d look at your business. This tactic can endear audiences to your brand and raise brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top types of influencer-generated content to use on your website<\/h2>\n\n\n\n<p>When most marketers think about influencer-generated content, they typically envision social media posts. And while it\u2019s true that the vast majority of influencer content takes place on social media, many marketers are looking for ways to add value by integrating influencer posts with their existing web content.<\/p>\n\n\n\n<p>This approach should be mutually beneficial for the brand and influencer.&nbsp;<\/p>\n\n\n\n<div id=\"list-cea7da6\" class=\"list-c5c6c4e\"><ol><li>Integrating influencer content with your website will drive more traffic to your website.<\/li><li>Calling out influencer content on your website helps promote your creators.<\/li><\/ol><\/div>\n\n\n\n<p>For example, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.slumberpod.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SlumberPod<\/a> illustrates some great ways to weave influencer-generated content throughout its website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Untitled-1024x453.webp\" alt=\"Screenshot of Slumberpod site demonstrating influencer-generated content\" class=\"wp-image-22036\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Untitled-1024x453.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Untitled-300x133.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Untitled-768x340.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Untitled-150x66.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/Untitled.webp 1131w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.slumberpod.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SlumberPod&nbsp;<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How-to and FAQ content<\/h3>\n\n\n\n<p>Particularly on YouTube, <a href=\"https:\/\/www.impactplus.com\/blog\/most-popular-types-of-videos-on-youtube-infographic\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u201chow-to\u201d tutorials<\/a> are among the most-watched types of content online today. Additionally, instructions and product questions are frequent searches on Google.<\/p>\n\n\n\n<p>After an influencer posts a tutorial or question-answer post on their social channel, you can embed that post or video into sections of your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"433\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-how-to-.webp\" alt=\"Screenshot of FAQ answer with an embedded video demonstrating influencer-generated content\" class=\"wp-image-22037\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-how-to-.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-how-to--300x217.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-how-to--150x108.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.slumberpod.com\/pages\/faq\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SlumberPod&nbsp;<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product reviews&nbsp;<\/h3>\n\n\n\n<p>Consumers love watching influencers unbox products or compare several products at once. These videos help your customers make a wise purchase, and they can also generate excitement at the prospect of having the product for themselves.<\/p>\n\n\n\n<p>Similar to how you embed tutorials and FAQs, you can include these product reviews on your home page or turn a product review into a long-form blog post. They can serve as great testimonials.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-product-review.webp\" alt=\"Screenshot of SlumberPod tutorial embed example demonstrating influencer-generated content\" class=\"wp-image-22038\" width=\"601\" height=\"421\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-product-review.webp 600w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-product-review-300x210.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/slumberpod-product-review-150x105.webp 150w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.slumberpod.com\/pages\/faq\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SlumberPod<\/em><\/a><em>&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Virtual events&nbsp;<\/h3>\n\n\n\n<p>Any tim\u200b\u200be you decide to host an event, you\u2019ll want to provide details for others to learn about the event and join virtually. You can create a specific page for your event and then ask your influencers to share a link to that page in their content.<\/p>\n\n\n\n<p>This event page should include any necessary details, as well as sign-up instructions and ways to engage with your brand during the event. If you\u2019re co-hosting an event with your influencer, be sure to collaborate with that influencer when creating your event page.<\/p>\n\n\n\n<p>After the event, you may want to upload the live event to your brand\u2019s social pages and embed the video on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contests&nbsp;<\/h3>\n\n\n\n<p>Similar to your event page, it\u2019s always a good idea to create a separate web page for your contests. Not only will this offer you a central location from which to share all the contest rules and prizes, but the URL will be easy to share for your influencers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/the-skin-games.webp\" alt=\"Screenshot of The Skin Games homepage demonstrating influencer-generated content\" class=\"wp-image-22040\" width=\"840\" height=\"444\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/the-skin-games.webp 945w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/the-skin-games-300x159.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/the-skin-games-768x406.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/the-skin-games-150x79.webp 150w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.theskingames.com\/makeup-competition\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>The Skin Games&nbsp;<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>At the end of the event, you can use the same page or a new one to declare the winner and promote your next contest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guest blogs&nbsp;<\/h3>\n\n\n\n<p>If you publish blogs on your website, influencers make great guest bloggers. Influencers tend to be highly knowledgeable about your customer pain points. Additionally, featuring a post from a famous blogger can increase excitement about your blog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"500\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/sleep-habits-screenshot.webp\" alt=\"Screenshot of top of blog &quot;5 Newborn Sleep Habits You Can Start from the Beginning&quot; demonstrating influencer-generated content\" class=\"wp-image-22041\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/sleep-habits-screenshot.webp 945w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/sleep-habits-screenshot-300x159.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/sleep-habits-screenshot-768x406.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/sleep-habits-screenshot-150x79.webp 150w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.slumberpod.com\/blogs\/our-blog\/5-newborn-sleep-habits-you-can-start-from-the-beginning\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SlumberPod<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When using influencers for guest blogs, make sure they are qualified to speak to a particular topic. It\u2019s often best to ask the influencer what they feel comfortable writing about and how the topic will benefit your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/ami-motroni-bio.webp\" alt=\"Screenshot of Amy Motroni guest blog bio demonstrating influencer-generated content\" class=\"wp-image-22042\" width=\"840\" height=\"444\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/ami-motroni-bio.webp 945w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/ami-motroni-bio-300x159.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/ami-motroni-bio-768x406.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/ami-motroni-bio-150x79.webp 150w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.slumberpod.com\/blogs\/our-blog\/5-newborn-sleep-habits-you-can-start-from-the-beginning\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SlumberPod<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating an influencer-friendly website&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is an influencer-friendly website?&nbsp;<\/h3>\n\n\n\n<p>An influencer-friendly website does two main things:<\/p>\n\n\n\n<div id=\"list-ccb2540\" class=\"list-ca8f48c\"><ul><li><strong><em>It showcases your influencer content.<\/em><\/strong><\/li><li><strong><em>It provides all the necessary tools for your influencers to be successful.<\/em><\/strong><\/li><\/ul><\/div>\n\n\n\n<p>To do both well means that you will need to have conversations with your influencers about how they feel about your website and how you can improve it to better connect with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to create an influencer-friendly website<\/h3>\n\n\n\n<p>Building an influencer-friendly website might look different depending on your product and industry. But the most common ways to do so are to:<\/p>\n\n\n\n<div id=\"list-ce9ee10\" class=\"list-c771247\"><ul><li><strong>Make sure that your website is search engine friendly.<\/strong> An SEO-friendly website has a secure domain and is indexed by Google. This step establishes your website\u2019s credibility with both influencers and consumers.<\/li><li><strong>Make your website mobile friendly.<\/strong> It\u2019s important to remember that most people <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Share%20of%20global%20mobile%20website%20traffic%202015%2D2020&amp;text=Mobile%20accounts%20for%20approximately%20half,since%20the%20beginning%20of%202017.\" target=\"_blank\" rel=\"noreferrer noopener\">access the internet<\/a> from their mobile devices. Websites that are challenging to scroll through on mobile can detract web visitors.<\/li><li><strong>Create an influencer\/ambassador sign-up page.<\/strong> As your brand grows, you will have many influencers reaching out to you for a chance to join your influencer community. You can create an informational sign-up page to facilitate these requests.<\/li><li><strong>Make all your web content shareable on social media. <\/strong>When your web content is easy to share on social media, influencers and other users can easily promote the content they love.<\/li><li><strong>Use landing pages for every special event or promotion.<\/strong> Virtual events, contests, and promotions are just a few things that ought to be featured on a separate page of your website. This technique helps you centralize your information and allows social media users to share the special event with their followers.<\/li><li><strong>Feature influencer content as much as possible.<\/strong> Influencers will often produce better product images and videos than you can create yourself. Additionally, repurposed influencer content saves you on production costs. Lastly, influencers will be flattered that you would feature their content on your website. <em>As a disclaimer, make sure that you have the rights to influencer content before you use it on your website.<\/em><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Influencer-generated content is critical to success in the creator economy.<\/h2>\n\n\n\n<p>Influencer-generated content can cut through the noise of digital ads and branded content to build trust with consumers. In addition to increasing your brand awareness and driving sales, influencers can give your brand credibility that would take years to achieve otherwise.<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: June 2023<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading_a0ea85-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a0ea85-c2\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_3a47ca-4b kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_d8e5e4-61\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is influencer-generated content?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer-generated content is any type of paid or organic content that meets the following two criteria:<\/p>\n\n\n\n<div id=\"list-c7c2269\" class=\"list-cd1dc8b\"><ul><li>Is posted by someone with 1,000+ followers on a social channel<\/li><li>Mentions your brand in a positive way<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_41194f-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is the difference between user-generated content and influencer content?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>User-generated content (UGC) can be created by anyone on the Internet, while influencer-generated content comes from someone with a large following on social media (at least 1,000 followers). Influencer-generated content may be sponsored by the brand, while UGC is not.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane_7548fb-a7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Are influencers UGC?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>UGC, or user-generated content, can be produced by anyone on the internet, while influencers, or people with a following of over 1,000 people on a social channel, create influencer-generated content.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c0f02aa\" class=\"div-c40b9fa\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c40b9fa-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c863c6f\" class=\"heading-c7c2fe0\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cec01b9\" class=\"query-c2c142b\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-ccc9365\" class=\"querytemplate-ce5d51d\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c2aefc0\" class=\"div-c484ec2 \" href=\"https:\/\/grin.co\/blog\/influencer-content-whitelisting-everything-you-need-to-know\/\">\n<div id=\"div-ca48fa5\" class=\"div-c3a2aad\">\n<div id=\"div-c141a65\" class=\"div-c43e69a\">\n<h6 id=\"heading-c0d7fa9\" class=\"heading-cdc073b\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-cdf1cc9\" class=\"heading-ccc9972\">03<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c39764c\" class=\"image-c0738d5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Influencer_Whitelisting_Guide_2025-Q2-06_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Influencer_Whitelisting_Guide_2025-Q2-06_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Influencer_Whitelisting_Guide_2025-Q2-06_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Influencer_Whitelisting_Guide_2025-Q2-06_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c68b369\" class=\"div-c31eebe\">\n<p id=\"paragraph-c7ad620\" class=\"paragraph-c20ab79\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c5cdcf6\" class=\"heading-c61207d\">Influencer Content Whitelisting &#8211; Everything You Need to Know<\/h6>\n\n\n\n<p id=\"paragraph-c32a415\" class=\"paragraph-c5d2e7a\"><\/p>\n\n\n\n<div id=\"button-c7a4d28\" class=\"button-c5bd36e cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c2aefc0-q-2\" class=\"div-c484ec2 \" href=\"https:\/\/grin.co\/blog\/benefits-of-influencer-marketing\/\">\n<div id=\"div-ca48fa5-q-2\" class=\"div-c3a2aad\">\n<div id=\"div-c141a65-q-2\" class=\"div-c43e69a\">\n<h6 id=\"heading-c0d7fa9-q-2\" class=\"heading-cdc073b\">Jul<\/h6>\n\n\n\n<h6 id=\"heading-cdf1cc9-q-2\" class=\"heading-ccc9972\">20<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c39764c-q-2\" class=\"image-c0738d5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c68b369-q-2\" class=\"div-c31eebe\">\n<p id=\"paragraph-c7ad620-q-2\" class=\"paragraph-c20ab79\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c5cdcf6-q-2\" class=\"heading-c61207d\">13 Benefits of Influencer Marketing That You Didn&#8217;t Know<\/h6>\n\n\n\n<p id=\"paragraph-c32a415-q-2\" class=\"paragraph-c5d2e7a\"><\/p>\n\n\n\n<div id=\"button-c7a4d28-q-2\" class=\"button-c5bd36e cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c2aefc0-q-3\" class=\"div-c484ec2 \" href=\"https:\/\/grin.co\/blog\/brand-ambassador-vs-influencer-programs\/\">\n<div id=\"div-ca48fa5-q-3\" class=\"div-c3a2aad\">\n<div id=\"div-c141a65-q-3\" class=\"div-c43e69a\">\n<h6 id=\"heading-c0d7fa9-q-3\" class=\"heading-cdc073b\">May<\/h6>\n\n\n\n<h6 id=\"heading-cdf1cc9-q-3\" class=\"heading-ccc9972\">25<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c39764c-q-3\" class=\"image-c0738d5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/SA_Ambassador-Programs-vs.-Influencer-Programs-REWRITE_featured1_2022-Q2-06.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/SA_Ambassador-Programs-vs.-Influencer-Programs-REWRITE_featured1_2022-Q2-06.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/SA_Ambassador-Programs-vs.-Influencer-Programs-REWRITE_featured1_2022-Q2-06-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/SA_Ambassador-Programs-vs.-Influencer-Programs-REWRITE_featured1_2022-Q2-06-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/SA_Ambassador-Programs-vs.-Influencer-Programs-REWRITE_featured1_2022-Q2-06-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c68b369-q-3\" class=\"div-c31eebe\">\n<p id=\"paragraph-c7ad620-q-3\" class=\"paragraph-c20ab79\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c5cdcf6-q-3\" class=\"heading-c61207d\">Ambassador Programs vs Influencer Programs &#8211; Which Model Makes Sense for Your Brand?<\/h6>\n\n\n\n<p id=\"paragraph-c32a415-q-3\" class=\"paragraph-c5d2e7a\"><\/p>\n\n\n\n<div id=\"button-c7a4d28-q-3\" class=\"button-c5bd36e cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The influencer marketing industry is expected to nearly double in spending between 2019 and 2023, and for a good reason: More than ever before, creators are impacting what consumers buy.<\/p>\n","protected":false},"author":2,"featured_media":32798,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176,186],"topics":[],"post-author":[147],"individual_goals":[118,119],"industry":[],"program_status":[113],"class_list":["post-14737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","marketing-type-content-marketing","post-author-grin-contributor","individual_goals-increase-brand-awareness","individual_goals-drive-sales","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":19457,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":20,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14737"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14737\/revisions"}],"predecessor-version":[{"id":50146,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14737\/revisions\/50146"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/32798"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14737"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14737"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14737"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14737"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14737"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14737"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14737"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14737"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14737"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14737"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}