{"id":14752,"date":"2021-03-24T08:59:25","date_gmt":"2021-03-24T15:59:25","guid":{"rendered":"https:\/\/grin.co\/?p=14752"},"modified":"2025-10-03T14:41:45","modified_gmt":"2025-10-03T21:41:45","slug":"how-to-report-influencer-marketing-roi-to-your-boss","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/how-to-report-influencer-marketing-roi-to-your-boss\/","title":{"rendered":"How to Report Influencer Marketing ROI to Your Boss"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Despite the fact that the influencer marketing industry has exceeded $10 billion in 2020, nearly 40% of marketers don\u2019t feel confident in their ability to report influencer marketing ROI.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cBetween 2019 and 2021, [influencer marketing grew] from 6.5 billion to 13.8 billion U.S. dollars in the three years alone.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.statista.com\/statistics\/1092819\/global-influencer-market-size\/#:~:text=Influencer%20marketing%20is%20on%20the,in%20the%20three%20years%20alone.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Statista<\/em><\/a><em>, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-roi-of-influencer-marketing-compared-other-marketing-activities-according-us-marketers-june-2020-of-respondents-262597.webp\" alt=\"Pie chart of &quot;The ROI of Influencer Marketing Compared to Other Marketing Activities According to US Marketers, June 2020&quot;\" class=\"wp-image-27053\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-roi-of-influencer-marketing-compared-other-marketing-activities-according-us-marketers-june-2020-of-respondents-262597.webp 891w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-roi-of-influencer-marketing-compared-other-marketing-activities-according-us-marketers-june-2020-of-respondents-262597-297x300.webp 297w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-roi-of-influencer-marketing-compared-other-marketing-activities-according-us-marketers-june-2020-of-respondents-262597-768x776.webp 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/243671\/roi-of-influencer-marketing-compared-other-marketing-activities-according-us-marketers-june-2020-of-respondents\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_5389f0-f7 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_85258d-6e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>The ROI of Influencer Marketing Compared to Other Marketing Activities According to US Marketers, June 2020<\/em><\/strong><\/p>\n\n\n\n<p><em>% of respondents<\/em><\/p>\n\n\n\n<p><em>Unsure: 39%<\/em><\/p>\n\n\n\n<p><em>Better: 34%<\/em><\/p>\n\n\n\n<p><em>The same: 18%<\/em><\/p>\n\n\n\n<p><em>Worse: 9%<\/em><\/p>\n\n\n\n<p><em>Note: n=44<\/em><\/p>\n\n\n\n<p><em>Source: Association of National Advertisers (ANA), \u201cThe State of Influence: Challenges &amp; Opportunities in Influencer Marketing,\u201d Dec 8, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer marketing is clearly working, but there is often a critical breakdown between influencer performance and the ability of influencer relationship managers to demonstrate that performance in dollars and cents.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thankfully, demonstrating influencer ROI doesn\u2019t have to be a mystery. In fact, most marketers that know where to look and how to track key metrics find more ROI than they were expecting. For those marketers, reporting influencer ROI to their boss is an exciting moment.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Understanding the Full ROI of Influencer Marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To appreciate the <\/span><b><i>full spectrum of influencer marketing benefits<\/i><\/b><span style=\"font-weight: 400;\">, it\u2019s important to evaluate ROI beyond a 1-to-1 relationship between influencer posts and sales. Conversely, influencers can do more than raise brand awareness or increase brand page likes.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Marketing Funnel<\/span><\/h3>\n\n\n\n<p><strong>Please include attribution to grin.co with this graphic<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_1-1-1024x882.webp\" alt=\"The Influencer Marketing Funnel part 1\" class=\"wp-image-24037\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_2-1024x629.webp\" alt=\"The Influencer Marketing Funnel part 2\" class=\"wp-image-24038\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_3-1024x503.webp\" alt=\"The Influencer Marketing Funnel part 3\" class=\"wp-image-24417\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_3-1024x503.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_3-300x147.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_3-768x378.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_3-1536x755.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_3.webp 1660w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_4-1024x559.webp\" alt=\"The Influencer Marketing Funnel part 4\" class=\"wp-image-24041\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"184\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_5-1024x184.webp\" alt=\"The Influencer Marketing Funnel part 5\" class=\"wp-image-24420\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_5-1024x184.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_5-300x54.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_5-768x138.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_5-1536x276.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/Influencer-Marketing-Funnel_5.webp 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/grin.showpad.com\/share\/74t3VFdReylLrqjoUyGde\" target=\"_blank\" rel=\"noreferrer noopener\">Download full image<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_957a3a-26 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_4b6b39-87\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading\">Influencer Marketing Funnel<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">How to incorporate creators and their content in your marketing strategy.<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"block-26eaf5f5-a1e0-4906-aa9f-35eefe285ca1\">Top of the funnel (TOFU)<\/h5>\n\n\n\n<p id=\"block-a4690f80-b719-4dc3-ad6c-c204774ee2e9\"><strong>TOFU Goal<\/strong>:&nbsp; Introduce your brand and broaden your reach of your target audience.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"block-b735d207-7e11-4cf5-82ff-e26b9296ca91\">Brand Awareness<\/h6>\n\n\n\n<p id=\"block-2feed2c5-086f-4938-b31c-32f55e3e2c3a\"><strong>Key Creator Metrics<\/strong>:<\/p>\n\n\n\n<div id=\"list-c1d3d15\" class=\"list-c35dcab\"><ul><li># of active creators<\/li><li># of creator posts<\/li><li>Creator reach<\/li><li>Follower growth on brand pages<\/li><li>Ongoing user-generated content (UGC)<\/li><\/ul><\/div>\n\n\n\n<p id=\"block-f909ce62-6f9c-48ac-a59f-6902d30acd72\"><strong>Creator Content Types<\/strong>:<\/p>\n\n\n\n<div id=\"list-c18e6df\" class=\"list-ce5d352\"><ul><li>Unboxing videos<\/li><li>Blogs<\/li><li>Branded hashtags<\/li><\/ul><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"block-caf2f237-f4a9-4247-ada3-c534515c22fa\">Middle of the funnel (MOFU)<\/h5>\n\n\n\n<p id=\"block-a9b0193e-08f1-4d87-9631-66480ce9c189\"><strong>MOFU Goal<\/strong>:&nbsp; Stay \u201cfront-of-mind\u201d with your audience and educate them on your product or service.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"block-cfa2b4ed-ec48-47fd-a416-42eaf27ecefa\">Audience Nurturing<\/h6>\n\n\n\n<p id=\"block-556c69d4-0589-4506-aa65-91d1f8035d48\"><strong><strong>Key Creator Metrics<\/strong>:<\/strong><\/p>\n\n\n\n<div id=\"list-cbfc648\" class=\"list-c113b98\"><ul><li>Engagement rate<\/li><li>Likes-to-comments ratio<\/li><li>Quality of engagements<\/li><li>Follower growth on brand pages<\/li><\/ul><\/div>\n\n\n\n<p id=\"block-cfe1f418-5da8-44aa-b333-b307133731fa\"><strong><strong>Creator Content Types<\/strong>:<\/strong><\/p>\n\n\n\n<div id=\"list-c7d5a47\" class=\"list-c46c312\"><ul><li>Contests and giveaways<\/li><li>Informational videos and live streams<\/li><li>FAQs<\/li><li>How-tos<\/li><li>Behind-the-scenes content<\/li><\/ul><\/div>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"block-35110238-b6ab-407d-abff-73f3e0279880\">Bottom of the funnel (BOFU)<\/h5>\n\n\n\n<p id=\"block-ce2c2f17-06e2-470d-a3e7-6f8bc68ab851\"><strong>BOFU goal<\/strong>:&nbsp; Convert prospects into customers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"block-aaa1616f-c870-4da7-a343-938602ca9bce\">Conversion<\/h5>\n\n\n\n<p id=\"block-a7c46746-7e45-42a1-88d0-1e377c68b79d\"><strong><strong>Key Creator Metrics<\/strong>:<\/strong><\/p>\n\n\n\n<div id=\"list-c3da1e4\" class=\"list-ca4c8a1\"><ul><li>Link clicks (CTR)<\/li><li>Subscriptions<\/li><li>Leads<\/li><li>Discount code redemptions<\/li><li>Sales<\/li><li>Return on ad spend for repurposed influencer-generated content<\/li><\/ul><\/div>\n\n\n\n<p id=\"block-6a007c07-2fde-4440-8278-6c919f2da640\"><strong><strong>Creator Content Types<\/strong>:<\/strong><\/p>\n\n\n\n<div id=\"list-c0ee89d\" class=\"list-c702ac0\"><ul><li>Product reviews<\/li><li>Testimonials<\/li><li>Product offers and promotions<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many marketers express their ROI using a funnel. In the marketing funnel, the top of the funnel illustrates brand awareness &#8211; the moment where consumers come into contact with a brand for the first time. Brand mentions on social media is a perfect example of top-of-the-funnel influencer content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the middle of the funnel, buyers know the brand and are considering whether or not to invest in the brand. To build trust, most brands use this part of the funnel to create informative content and nurture connections with their audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers contribute to your middle-of-the-funnel by providing FAQ, product launch announcements, and how-to style posts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The bottom of the marketing funnel is the point at which audience members convert. By conversions, most marketers are referring to closing a sale. But conversions can also represent any form of commitment, such as subscribing to communication (email, SMS, etc.) or RSVP-ing to an event.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many brands lean heavily on their influencers <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-revenue-tracking\/\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">to drive sales<\/span><\/a><span style=\"font-weight: 400;\">. Limited-items offers, exclusive promotions, discount codes, and affiliate links are just a few ways that brands equip influencers to encourage followers to \u201cact fast.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencer marketers use different influencer types to guide buyers through <\/span><a href=\"https:\/\/grin.co\/blog\/influencers-for-every-stage-of-your-marketing-funnel\/\"><span style=\"font-weight: 400;\">every stage of the marketing funnel<\/span><\/a><span style=\"font-weight: 400;\">. From this vantage point, <\/span><b><i>positive ROI includes any moment in which a buyer took the next step toward a purchase<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Content Marketing<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The Age of Information illustrates how much consumers love content. That\u2019s why brands are working as hard as they can to produce compelling content at a sustained rate of consumption.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Due to lockdowns and the economic impact of COVID-19, demand for consumer content is higher than it has ever been.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/T11973.webp\" alt=\"Bar graph of &quot;Mobile Internet: Average Time Spent in the US, App vs. Browser, 2019-2024&quot;\" class=\"wp-image-27056\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/T11973.webp 817w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/T11973-272x300.webp 272w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/T11973-768x846.webp 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/c\/T11973\/mobile-internet-average-time-spent-us-app-vs-browser-2019-2024-hrsmins-per-day-among-population\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_a8e853-34 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_938479-48\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Mobile Internet: Average Time Spent in the US, App vs. Browser, 2019-2024<\/strong><\/em><\/p>\n\n\n\n<p><em>Hrs: mins per day among population<\/em><\/p>\n\n\n\n<p><em>2019<\/em><\/p>\n\n\n\n<div id=\"list-c869bfc\" class=\"list-cfa21c1\"><ul><li><em>App: 2:39<\/em><\/li><li><em>Browser: 0:48<\/em><\/li><li><em>Total: 3:26<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2020<\/em><\/p>\n\n\n\n<div id=\"list-cb0204c\" class=\"list-c946517\"><ul><li><em>App: 3:06<\/em><\/li><li><em>Browser: 0:52<\/em><\/li><li><em>Total:\u00a0<\/em>3:58<\/li><\/ul><\/div>\n\n\n\n<p><em>2021<\/em><\/p>\n\n\n\n<div id=\"list-c32d7d6\" class=\"list-c360092\"><ul><li><em>App: 3:14<\/em><\/li><li><em>Browser: 0:52<\/em><\/li><li><em>Total: 3:58<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2022<\/em><\/p>\n\n\n\n<div id=\"list-c381b82\" class=\"list-c3cbf5a\"><ul><li><em>App: 3:22<\/em><\/li><li><em>Browser: 0:51<\/em><\/li><li><em>Total: 4:06<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2023<\/em><\/p>\n\n\n\n<div id=\"list-c585df5\" class=\"list-cedf06e\"><ul><li><em>App: 3:28<\/em><\/li><li><em>Browser: 0:51<\/em><\/li><li><em>Total: 4:19<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2024<\/em><\/p>\n\n\n\n<div id=\"list-c1d4ee0\" class=\"list-c73345b\"><ul><li><em>App: 3:32<\/em><\/li><li><em>Browser: 0:51<\/em><\/li><li><em>Total: 4:23<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: ages 18+; includes all time spent on mobile apps; includes all mobile devices (smartphones, feature phones, and tablets); time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone; numbers may not add up to total due to rounding<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, April 2022<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands are not only scrambling to meet this increased demand for content, but they are also trying to keep up with shifts in where people are going to consume content. According to <\/span><i><span style=\"font-weight: 400;\">Chief Marketer<\/span><\/i><span style=\"font-weight: 400;\"> (see below), social media posts have risen to the top of the list.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-what-types-of-content-do-us-marketers-find-most-effective-moving-prospects-through-conversion-funnel-pre-vs-post-coronavirus-pandemic-of-respondents-march-2020-may-2020-257399.webp\" alt=\"Chart of &quot;What Types of Content Do US Marketers Find Most Effective for Moving Prospects Through the Conversion Funnel Pre- vs. Post-Coronavirus Pandemic?&quot;\" class=\"wp-image-27057\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-what-types-of-content-do-us-marketers-find-most-effective-moving-prospects-through-conversion-funnel-pre-vs-post-coronavirus-pandemic-of-respondents-march-2020-may-2020-257399.webp 881w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-what-types-of-content-do-us-marketers-find-most-effective-moving-prospects-through-conversion-funnel-pre-vs-post-coronavirus-pandemic-of-respondents-march-2020-may-2020-257399-294x300.webp 294w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-what-types-of-content-do-us-marketers-find-most-effective-moving-prospects-through-conversion-funnel-pre-vs-post-coronavirus-pandemic-of-respondents-march-2020-may-2020-257399-768x785.webp 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/238473\/what-types-of-content-do-us-marketers-find-most-effective-moving-prospects-through-conversion-funnel-pre-vs-post-coronavirus-pandemic-of-respondents-march-2020-may-2020\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_038ca0-e3 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_09277a-7d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>What Types of Content Do US Marketers Find Most Effective for Moving Prospects Through the Conversion Funnel Pre- vs. Post-Coronavirus Pandemic?<\/strong><\/em><\/p>\n\n\n\n<p><em>% of respondents, March 2020 &amp; May 2020<\/em><\/p>\n\n\n\n<p><em>Social media postings<\/em><\/p>\n\n\n\n<div id=\"list-cc01a78\" class=\"list-c956973\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 34%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 54%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Video<\/em><\/p>\n\n\n\n<div id=\"list-cee63e4\" class=\"list-cbccbfc\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 51%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 49%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Events<\/em><\/p>\n\n\n\n<div id=\"list-cad98ed\" class=\"list-cbaf8a6\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 23%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 34%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Reviews\/customer testimonials<\/em><\/p>\n\n\n\n<div id=\"list-c5003ab\" class=\"list-c5a7355\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 48%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 33%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Articles\/blog posts<\/em><\/p>\n\n\n\n<div id=\"list-ca66321\" class=\"list-cde8044\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 32%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 31%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Content created with partners<\/em><\/p>\n\n\n\n<div id=\"list-cbd7587\" class=\"list-ca64bb2\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 29%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 30%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Influencer marketing<\/em><\/p>\n\n\n\n<div id=\"list-c8eb922\" class=\"list-cdfe642\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 16%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 21%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Images<\/em><\/p>\n\n\n\n<div id=\"list-cd46db8\" class=\"list-c8492ff\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 19%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 17%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Newsletters<\/em><\/p>\n\n\n\n<div id=\"list-c62300b\" class=\"list-cd7a5d3\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 9%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 16%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Research reports<\/em><\/p>\n\n\n\n<div id=\"list-c440553\" class=\"list-c1e43c5\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 13%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 14%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Podcasts<\/em><\/p>\n\n\n\n<div id=\"list-cecb857\" class=\"list-ca4345d\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 3%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 11%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Other<\/em><\/p>\n\n\n\n<div id=\"list-cabeefd\" class=\"list-cccdf8f\"><ul><li><em>Pre-coronavirus pandemic (March 2020): 9%<\/em><\/li><li><em>Post-coronavirus pandemic (May 2020): 4%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: top 3 responses<\/em><\/p>\n\n\n\n<p><em>Source: Chief Marketer, \u201cCOVID-19 Marketing Outlook\u201d July 21, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on this information, one great way to track and report influencer ROI is to <\/span><b><i>quantify how many social media posts your influencers produce in a given period, along with each post\u2019s reach<\/i><\/b><span style=\"font-weight: 400;\">. Each of these posts is a valuable brand mention, and data shows that compelling content resonates with consumers at every stage of the marketing funnel.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Brand Awareness<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Impressions and views help expose your brand to consumers that previously had no idea of your existence. Brand awareness is the first step in becoming \u201cfront of mind\u201d with your target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Influencers nurture online communities of people with specific interests and lifestyle preferences. These audiences tend to be highly engaged, and as such, brands that can connect with them can make higher-quality impressions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When tracking and reporting brand awareness, your best metrics will be an influencer\u2019s <\/span><b><i>follower reach, as well as their engagement metrics and ongoing user-generated content<\/i><\/b><span style=\"font-weight: 400;\">. These numbers represent your reach and help you measure your exposure among audience segments.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conversion<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cReferral traffic from top YouTube Influencers drove over 80MM product views and 2MM purchases on Amazon alone in 2018.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; Jumpshot, 2019<\/em><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the best sales numbers at DTC brands come from their influencer campaigns.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But it can be difficult to attribute influencer conversions properly without the use of <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-discount-codes-affiliate-links-how-and-when-to-use-them-in-your-campaigns\/\"><span style=\"font-weight: 400;\">discount codes and affiliate links<\/span><\/a><span style=\"font-weight: 400;\">. With software like GRIN, you can generate these links automatically and allow the campaign data to sync within a dashboard. If you\u2019re tracking these conversions manually, it\u2019s critical that you know where each sale came from.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With a reliable influencer attribution process, tracking and reporting conversions is simple. And your boss will instantly appreciate the <\/span><b><i>boost in conversions, whether they are sales, subscriptions, etc<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Community<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many marketers stop tracking after conversions, but when you stop tracking, you miss out on other valuable ROI data points. The reality is that many of your customers would love to be more than just a customer. These trends have given rise to brand communities, and your influencer can be a key part of your efforts to build a brand community.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some communities exist on social, and they become forum-style places for customers to connect with the brand and one another. In other examples, brands build communities around full <\/span><a href=\"https:\/\/grin.co\/blog\/step-by-step-guide-customer-advocacy-program\/\"><span style=\"font-weight: 400;\">customer advocacy programs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Either way, your influencer team forms the backbone of your brand community. You can track and report the size and impact of your brand community by recording <\/span><b><i>the number of influencers in your program, as well as brand page followers, post engagements, and group membership<\/i><\/b><span style=\"font-weight: 400;\"> (such as Facebook groups, messenger groups, etc.).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to Measure ROI Based on Your Stated Objectives<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Buyers walk through a process &#8211; the Buyer\u2019s Journey &#8211; to understand what it is that they want\/need and which solution is ideal for them. And depending on how you use influencers to guide your audience through the Buyer\u2019s Journey, you\u2019ll have a specific set of goals and KPIs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your <\/span><b><i>goals or objectives are what you want to achieve at the end of a campaign<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; brand awareness, social media followers, conversions, website traffic, and so on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By contrast, <\/span><b><i>your key performance indicators (KPIs) are incremental milestones that help you get from point A (present) to point B (your ultimate goal)<\/i><\/b><span style=\"font-weight: 400;\">. Your KPIs help you track the progress of your individual campaigns and overall influencer program.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Role of the Influencer Marketing Manager<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As an <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-manager\/\"><span style=\"font-weight: 400;\">influencer marketing manager<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019re responsible for more metrics than what you will report to your boss.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, you\u2019re most likely examining all of the following metrics and more:<\/span><\/p>\n\n\n\n<div id=\"list-ceac894\" class=\"list-c046a96\"><ul><li>Influencer prospecting<\/li><li>Influencer activations<\/li><li>Influencer post frequency<\/li><li>The number and quality of engagements on each influencer post<\/li><li>Discount code redemptions<\/li><li>Influencer link clicks<\/li><li>Influencer product seeding\/commissions<\/li><li>Types of influencer content<\/li><li>Campaign-level versus program-level metrics<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Your boss doesn\u2019t need to know everything that your influencer program entails. What your boss is most interested in is how influencers are contributing to <\/span><a href=\"https:\/\/grin.co\/influencer-marketing-guides\/roi-influencer-marketing\/\"><span style=\"font-weight: 400;\">the company\u2019s bottom line<\/span><\/a><span style=\"font-weight: 400;\">. As such, you will need to align your program goals to the brand\u2019s marketing goals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If those goals focus on conversions, then your influencer marketing should reflect those goals. The same is true for other common marketing goals, such as increased website traffic and brand awareness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on those goals, you can use metrics from your list above to set relevant milestones (KPIs) to help you reach those goals.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Reporting to the Boss<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to demonstrating ROI to your boss, there are a few things to keep in mind.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>First, your boss is most likely very busy. Keep it simple but informative<\/i><\/b><span style=\"font-weight: 400;\">. When preparing to report your results, your ability to summarize key metrics will be essential. If you\u2019re using an influencer relationship management automation tool, you may be able to simply create a view or filter that only presents high-level data.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can highlight high-level information for each stage of the marketing funnel:<\/span><\/p>\n\n\n\n<div id=\"list-c71236e\" class=\"list-cd5096c\"><ul><li>Top of the funnel <ul><li>Number of active influencers<\/li><li>Number of campaigns and posts<\/li><li>Size of reach<\/li><li>Follower growth on your social channels<\/li><li>Show an influencer post example with post metrics<\/li><\/ul><\/li><li>Middle of the funnel <ul><li>Number and quality of influencer engagements<\/li><li>Top performing types of content (based on engagement)<\/li><li>Number of influencer reviews<\/li><li>Show an influencer post example with top engagements<\/li><\/ul><\/li><li>Bottom of the funnel <ul><li>Link clicks (CTR)<\/li><li>Subscriptions<\/li><li>Leads<\/li><li>Sales<\/li><li>Show an influencer post example with conversion metrics<\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re tracking these goals and KPIs manually, you\u2019ll need to figure out a way to consolidate your information into critical highlights.<\/span><\/p>\n\n\n\n<p><b><i>Second, an aesthetically-pleasing, clutter-free presentation can help your boss see program results clearly<\/i><\/b><span style=\"font-weight: 400;\">. It\u2019s not necessary to be a graphic designer when reporting performance, but your presentation should be \u201ceasy on the eyes\u201d so that nothing distracts your boss from seeing how well your influencer program is doing.<\/span><\/p>\n\n\n\n<p><b><i>Third and last, be prepared to support your report with answers to \u201chow\u201d and \u201cwhy\u201d your influencer posts are working<\/i><\/b><span style=\"font-weight: 400;\">. By tracking more data than what you\u2019ve included in your report, you can answer any clarifying questions with ease and accuracy.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Incorporating Influencer Management Support When Reporting ROI<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is Influencer Management Support?<\/span><\/h3>\n\n\n\n<p><b><i>Influencer management support is a collection of tools and team members that help you streamline your influencer program.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Managing your influencer program requires a significant amount of data tracking and relationship management. The better you can manage your influencer relationships, the greater likelihood of your influencer campaigns <\/span><a href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\"><span style=\"font-weight: 400;\">achieving more authenticity<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why is Influencer Management Support Important?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you decided to manage influencers directly, you most likely noticed a major increase in campaign results. That said, <a href=\"https:\/\/grin.co\/blog\/benefits-of-marketing-automation\/\">using manual tools is not sustainable<\/a> in the long term.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Any way that you can \u201cwork smarter not harder\u201d will make your program more manageable. The tools that you add to your influencer management support can make your program scalable and benefit your bottom line.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Young influencer programs often include one influencer relationship manager and a spreadsheet. Those managers explore social media channels for ideal influencers. This manual approach will work initially, but doing it well takes a lot of time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As your program grows, you may need to add team members and automation tools to manage your influencer relationships and campaigns properly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How Do You Track Influencer Management Support Success?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A key component to your influencer marketing reporting is pointing all the ways that your current support system either improves or complicates your influencer program. Without this information, your boss won\u2019t know how to help you become an even better success.<\/span><\/p>\n\n\n\n<p><b><i>The best way to measure the success of your influencer management support is to compare the number of work hours to campaign results<\/i><\/b><span style=\"font-weight: 400;\">. Cash expenses (such as commissions, product costs, etc.) are easy for your boss to understand, but labor hours may not be as obvious, especially if you work on salary.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>The right tools will significantly lower your labor while maintaining or increasing your campaign results<\/i><\/b><span style=\"font-weight: 400;\">. When you are ready to invest in automation, you want a platform that will make your life easier without compromising the success of your influencer management process.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Tips for Maximizing Your Influencer Marketing ROI<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you compose reports for your boss, you may decide that you want to \u201cspice things up\u201d with your program. Here are a few quick tips to try new things and take full advantage of your influencer team.<\/span><\/p>\n\n\n\n<div id=\"list-c8246a6\" class=\"list-ca0dd91\"><ol><li><b>Explore new social channels<\/b><span style=\"font-weight: 400;\">. You can start by asking your current influencers about their activity on other social media platforms. Or, you can find out what other channels members of your audience like to use.<\/span><\/li><li><b>Try new types of content<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/grin.co\/blog\/how-to-run-brand-ar-filter-campaigns\/\"><span style=\"font-weight: 400;\">AR filters<\/span><\/a><span style=\"font-weight: 400;\">, ephemeral content, and vertical videos are just a few of the latest, popular content types that consumers enjoy. Most high-performing influencers are well-acquainted with these social media updates.<\/span><\/li><li><b>Integrate influencer content with other marketing mediums<\/b><span style=\"font-weight: 400;\">. Many brands are using repurposed influencer content to improve <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-paid-media\/\"><span style=\"font-weight: 400;\">paid ads<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/grin.co\/blog\/email-marketing-trends\/\"><span style=\"font-weight: 400;\">email newsletters<\/span><\/a><span style=\"font-weight: 400;\">, and more.<\/span><\/li><li><b>Try cutting-edge tactics like influencer whitelisting or dark posting<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/grin.co\/blog\/dark-posting\/\"><span style=\"font-weight: 400;\">Whitelisting<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/grin.co\/blog\/dark-posting\/\"><span style=\"font-weight: 400;\">dark posts<\/span><\/a><span style=\"font-weight: 400;\"> work well when you have a few influencers with whom you have a strong relationship.<\/span><\/li><li><b>Outsource your social media content creation to influencers<\/b><span style=\"font-weight: 400;\">. This approach can lower your production costs and improve the quality of your <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-media-strategy\/\"><span style=\"font-weight: 400;\">social media content<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li><b>Ask for influencer feedback on product improvements and best practices<\/b><span style=\"font-weight: 400;\">. As expert consumers, your influencers have unique insights that can help you improve and personalize your products or services.<\/span><\/li><li><b>Create experiential marketing campaigns and include your influencers<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/grin.co\/blog\/instagram-live-with-influencers\/\"><span style=\"font-weight: 400;\">Live events<\/span><\/a><span style=\"font-weight: 400;\">, product launches, pop-up shops, and competitions are just a few examples of ways that influencers love to join <\/span><a href=\"https:\/\/grin.co\/blog\/experiential-marketing-with-influencers\/\"><span style=\"font-weight: 400;\">experiential campaign events<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Reporting influencer performance to your boss doesn\u2019t have to be intimidating. If you know how to demonstrate the many ways that influencers contribute to company growth, you will actually feel excited to \u201cshow off\u201d what your influencers can do.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">More importantly, reporting your performance will help you <\/span><b><i>advocate for better influencer relationship management support tools<\/i><\/b><span style=\"font-weight: 400;\">, such as new team members and automation software.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: April 2023<\/h3>\n\n\n\n<div id=\"div-cd493d0\" class=\"div-ccf3ce1\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-ccf3ce1-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c729bf5\" class=\"heading-cd1c22c\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c80ec54\" class=\"query-cdf2256\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c656c88\" class=\"querytemplate-cd11139\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c41f754\" class=\"div-cd4693b \" href=\"https:\/\/grin.co\/blog\/influencer-reporting-best-practices\/\">\n<div id=\"div-c119c2e\" class=\"div-c3f0699\">\n<div id=\"div-c139ff2\" class=\"div-c0e9128\">\n<h6 id=\"heading-cde880b\" class=\"heading-caa06d3\">May<\/h6>\n\n\n\n<h6 id=\"heading-c9e23b6\" class=\"heading-c379c6c\">30<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6063dd\" class=\"image-c445078 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/IM_Influencer-Reporting-Best-Practices-for-Demonstrating-ROI_featured2_2022-Q2-05-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/IM_Influencer-Reporting-Best-Practices-for-Demonstrating-ROI_featured2_2022-Q2-05-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/IM_Influencer-Reporting-Best-Practices-for-Demonstrating-ROI_featured2_2022-Q2-05-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/IM_Influencer-Reporting-Best-Practices-for-Demonstrating-ROI_featured2_2022-Q2-05-1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/05\/IM_Influencer-Reporting-Best-Practices-for-Demonstrating-ROI_featured2_2022-Q2-05-1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-ca08cfd\" class=\"div-cee37a8\">\n<p id=\"paragraph-c952fe6\" class=\"paragraph-c031d7e\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-cb06f1d\" class=\"heading-c5dd3bd\">Influencer Reporting Best Practices for Demonstrating ROI [+ Free Influencer Report Templates]<\/h6>\n\n\n\n<p id=\"paragraph-c120ac8\" class=\"paragraph-ce9e1b0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cc905bc\" class=\"button-ce25c81 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c41f754-q-2\" class=\"div-cd4693b \" href=\"https:\/\/grin.co\/blog\/complete-guide-to-influencer-types-and-categories\/\">\n<div id=\"div-c119c2e-q-2\" class=\"div-c3f0699\">\n<div id=\"div-c139ff2-q-2\" class=\"div-c0e9128\">\n<h6 id=\"heading-cde880b-q-2\" class=\"heading-caa06d3\">May<\/h6>\n\n\n\n<h6 id=\"heading-c9e23b6-q-2\" class=\"heading-c379c6c\">03<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6063dd-q-2\" class=\"image-c445078 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/influencer-on-computer-social-image.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/influencer-on-computer-social-image.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/influencer-on-computer-social-image-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/05\/influencer-on-computer-social-image-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-ca08cfd-q-2\" class=\"div-cee37a8\">\n<p id=\"paragraph-c952fe6-q-2\" class=\"paragraph-c031d7e\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-cb06f1d-q-2\" class=\"heading-c5dd3bd\">A Complete Marketing Guide to Influencer Types and Categories<\/h6>\n\n\n\n<p id=\"paragraph-c120ac8-q-2\" class=\"paragraph-ce9e1b0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cc905bc-q-2\" class=\"button-ce25c81 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c41f754-q-3\" class=\"div-cd4693b \" href=\"https:\/\/grin.co\/blog\/dark-posting\/\">\n<div id=\"div-c119c2e-q-3\" class=\"div-c3f0699\">\n<div id=\"div-c139ff2-q-3\" class=\"div-c0e9128\">\n<h6 id=\"heading-cde880b-q-3\" class=\"heading-caa06d3\">Oct<\/h6>\n\n\n\n<h6 id=\"heading-c9e23b6-q-3\" class=\"heading-c379c6c\">21<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6063dd-q-3\" class=\"image-c445078 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/dark-posting.jpg\" alt=\"\" height=\"399\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/dark-posting.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/dark-posting-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-ca08cfd-q-3\" class=\"div-cee37a8\">\n<p id=\"paragraph-c952fe6-q-3\" class=\"paragraph-c031d7e\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cb06f1d-q-3\" class=\"heading-c5dd3bd\">Dark Posts &#8211; What Is Dark Posting and How to Do It<\/h6>\n\n\n\n<p id=\"paragraph-c120ac8-q-3\" class=\"paragraph-ce9e1b0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cc905bc-q-3\" class=\"button-ce25c81 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite the fact that the influencer marketing industry has exceeded $10 billion in 2020, nearly 40% of marketers don\u2019t feel confident in their ability to report influencer marketing ROI<\/p>\n","protected":false},"author":2,"featured_media":14757,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[194],"post-author":[147],"individual_goals":[121,122,123],"industry":[],"program_status":[113],"class_list":["post-14752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-analytics","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","topics-reporting-performance","post-author-grin-contributor","individual_goals-streamline-marketing-processes","individual_goals-marketing-innovation","individual_goals-measure-campaign-performance","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":11710,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":18,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14752"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14752\/revisions"}],"predecessor-version":[{"id":50217,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14752\/revisions\/50217"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/14757"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14752"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14752"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14752"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14752"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14752"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14752"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14752"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14752"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14752"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14752"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}