{"id":14771,"date":"2021-03-29T12:00:42","date_gmt":"2021-03-29T19:00:42","guid":{"rendered":"https:\/\/grin.co\/?p=14771"},"modified":"2025-10-03T14:41:44","modified_gmt":"2025-10-03T21:41:44","slug":"influencer-marketing-on-pinterest","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-marketing-on-pinterest\/","title":{"rendered":"Influencer Marketing on Pinterest &#8211; Everything You Need to Know"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">One of the most underrated social media platforms in 2021 is Pinterest. Not only is Pinterest turning into a consumer\u2019s idea playground, but it is also home to a large selection of active influencers.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">&#8220;66% of Pinterest users make a purchase after seeing a brand&#8217;s Pins.&#8221; <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/blog.hubspot.com\/marketing\/pinterest-analytics\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Hubspot<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">More so than any other channel, Pinterest has a strong base of dedicated daily users. Few social channels compare to Pinterest\u2019s visual and interactive style. Brands that are diligent to partner with <\/span><a href=\"https:\/\/grin.co\/blog\/top-10-pinterest-influencers\/\"><span style=\"font-weight: 400;\">Pinterest influencers<\/span><\/a><span style=\"font-weight: 400;\"> are rapidly increasing brand awareness and sales.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c516dbc\" class=\"image-ce354bb cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-users-social-media-usage.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-users-social-media-usage.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-users-social-media-usage-300x139.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-users-social-media-usage-768x356.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"417\" alt=\"Bar graph of Pinterest users social media usage\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.statista.com\/study\/72718\/social-media-pinterest-users-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_1cfb80-19 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_0b93ea-bc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>71% of Pinterest users are on social media on a daily basis<\/strong><\/em><\/p>\n\n\n\n<p><em>Social media: usage intensity<\/em><\/p>\n\n\n\n<p><em>Daily<\/em><\/p>\n\n\n\n<div id=\"list-c122c9c\" class=\"list-cd438a1\"><ul><li><em>Brand users: 71%<\/em><\/li><li><em>Category users: 68%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Several times a week<\/em><\/p>\n\n\n\n<div id=\"list-c30751c\" class=\"list-c8e4a40\"><ul><li><em>Brand users: 15%<\/em><\/li><li><em>Category users: 15%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Once a week<\/em><\/p>\n\n\n\n<div id=\"list-c8390e4\" class=\"list-c1d71c9\"><ul><li><em>Brand users: 4%<\/em><\/li><li><em>Category users: 5%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Several times a month<\/em><\/p>\n\n\n\n<div id=\"list-c5316bc\" class=\"list-c3259d2\"><ul><li><em>Brand users: 3%<\/em><\/li><li><em>Category users: 3%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Once a month<\/em><\/p>\n\n\n\n<div id=\"list-cbde480\" class=\"list-ce3d5df\"><ul><li><em>Brand users: 2%<\/em><\/li><li><em>Category users: 2%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Less often<\/em><\/p>\n\n\n\n<div id=\"list-ccef7e8\" class=\"list-c7eb82a\"><ul><li><em>Brand users: 2%<\/em><\/li><li><em>Category users: 3%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Never<\/em><\/p>\n\n\n\n<div id=\"list-c052d08\" class=\"list-c9bf9ad\"><ul><li><em>Brand users: 3%<\/em><\/li><li><em>Category users: 4%<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How Do You Get Started With Influencer Marketing on Pinterest?<\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cPinterest is a discovery platform. Almost all searches on Pinterest are unbranded, which means <\/span><\/i><b><i>Pinners are open to new ideas and products<\/i><\/b><i><span style=\"font-weight: 400;\">. In fact, 73 percent of Pinners say content from brands makes Pinterest more useful.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/blog.hootsuite.com\/pinterest-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Hootsuite<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">You\u2019ll need a Pinterest business account.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It won\u2019t cost you anything to create a business account on Pinterest. Additionally, you don\u2019t have to convert your personal account to a Pinterest business account either.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By creating a business account, you\u2019ll ensure that all brand-related posts include your logo\/brand name and a link to your website. More importantly, influencers will be able to tag your brand more easily on their posts, and <\/span><b><i>every time users pin your post, followers will see your brand, along with a link to your website<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After logging out of your personal account, <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/get-a-business-account\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">follow these steps<\/span><\/a><span style=\"font-weight: 400;\"> to create your free business account. <\/span><i><span style=\"font-weight: 400;\">Note: if you plan to run paid ads in Pinterest, make sure to attach your work email address to your business account<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After creating your business account on Pinterest, you can link that account with your personal Pinterest account. If you choose to link the two, you can easily switch between accounts as needed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Can I sell on Pinterest?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Yes! Selling on Pinterest is probably one of the smartest ways to connect with engaged consumers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After creating your business account, you\u2019ll need to verify your business website. At that point, you can begin uploading product images and linking them to your product description pages. There\u2019s even an option to <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/rich-pins\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">add rich pins<\/span><\/a><span style=\"font-weight: 400;\"> to your product posts to upload up-to-date product and inventory information directly to Pinterest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, the best way to access all that Pinterest has to offer for ecommerce brands is to become a <\/span><b><i>verified merchant<\/i><\/b><span style=\"font-weight: 400;\">. Not only will becoming a merchant make it easier for other users to shop, but you\u2019ll be able to enjoy more sales and engagement data for each product view<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t cost anything to be a verified Pinterest merchant. But you\u2019ll need to <\/span><a href=\"https:\/\/policy.pinterest.com\/en\/merchant-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">meet certain guidelines<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/business.pinterest.com\/verified-merchant-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">submit an application<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do paid ads work on Pinterest?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a business account with authorized users, any authorized user may create visual ads or sponsor original pins from your profile.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7a5bb5\" class=\"image-cbe155a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/eMarketer-how-do-us-social-media-users-rate-ad-experience-ad-relevance-of-select-social-media-platforms-average-ratings-june-2020-260485.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/eMarketer-how-do-us-social-media-users-rate-ad-experience-ad-relevance-of-select-social-media-platforms-average-ratings-june-2020-260485.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/eMarketer-how-do-us-social-media-users-rate-ad-experience-ad-relevance-of-select-social-media-platforms-average-ratings-june-2020-260485-300x240.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/eMarketer-how-do-us-social-media-users-rate-ad-experience-ad-relevance-of-select-social-media-platforms-average-ratings-june-2020-260485-768x615.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"721\" alt=\"Table of \"How Do US Social Media Users Rate* the Ad Experience and Ad Relevance of Select Social Media Platforms?\"\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/content-na1.emarketer.com\/social-commerce-2021\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_4451ab-76 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_562d77-28\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>How Do US Social Media Users Rate* the Ad Experience and Ad Relevance of Select Social Media Platforms?<\/strong><\/em><\/p>\n\n\n\n<p><em>Average ratings, June 2020<\/em><\/p>\n\n\n\n<p><em>Instagram<\/em><\/p>\n\n\n\n<div id=\"list-c152c40\" class=\"list-ce08bee\"><ul><li><em>Ad relevance: 5<\/em><\/li><li><em>Ad experience: 4.31<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Pinterest<\/em><\/p>\n\n\n\n<div id=\"list-cc76e6f\" class=\"list-ca485e8\"><ul><li><em>Ad relevance: 5<\/em><\/li><li><em>Ad experience: 4.7<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>LinkedIn<\/em><\/p>\n\n\n\n<div id=\"list-c4a7bc1\" class=\"list-c7b52b1\"><ul><li><em>Ad relevance: 4.6<\/em><\/li><li><em>Ad experience: 4.8<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Twitter<\/em><\/p>\n\n\n\n<div id=\"list-c2bb71f\" class=\"list-c0ed4bd\"><ul><li><em>Ad relevance: 4.6<\/em><\/li><li><em>Ad experience: 4.2<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>TikTok<\/em><\/p>\n\n\n\n<div id=\"list-c429c65\" class=\"list-c8ab27a\"><ul><li><em>Ad relevance: 5<\/em><\/li><li><em>Ad experience: 4.28<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Facebook<\/em><\/p>\n\n\n\n<div id=\"list-c1e0bd3\" class=\"list-c2a0920\"><ul><li><em>Ad relevance: 5<\/em><\/li><li><em>Ad experience: 3.67<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Reddit<\/em><\/p>\n\n\n\n<div id=\"list-c9d6736\" class=\"list-c9622e7\"><ul><li><em>Ad relevance: 4.49<\/em><\/li><li><em>Ad experience: 4.61<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Snapchat<\/em><\/p>\n\n\n\n<div id=\"list-c81da9f\" class=\"list-c336514\"><ul><li><em>Ad relevance: 4.49<\/em><\/li><li><em>Ad experience: 4.26<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>YouTube<\/em><\/p>\n\n\n\n<div id=\"list-cc89915\" class=\"list-c9911e2\"><ul><li><em>Ad relevance: 4<\/em><\/li><li><em>Ad experience: 3.55<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: ages 18-74; *on a scale of 1-5<\/em><\/p>\n\n\n\n<p><em>Source: Business Insider Intelligence, \u201cThe US Digital Trust Survey,\u201d Sep 23,2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">When setting up your campaign, Pinterest allows you to set specific objectives:<\/span><\/p>\n\n\n\n<div id=\"list-c81c482\" class=\"list-c59a557\"><ul><li>Awareness<\/li><li>Engagement<\/li><li>Traffic<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Within each objective, you can set your bid (built by CPM, or cost per thousand impressions), upload your content, and track results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a few different ad styles to choose from. Types of Pinterest ads include:<\/span><\/p>\n\n\n\n<div id=\"list-c97e75a\" class=\"list-c43e58d\"><ul><li><b>Shop the Look<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/grin.co\/blog\/shoppable-ads-influencer-marketing\/\"><span style=\"font-weight: 400;\">Shoppable Image Ads<\/span><\/a><span style=\"font-weight: 400;\">) &#8211; Also known as \u201cshoppable pins,\u201d these pins are the closest thing that Pinterest has to <\/span><a href=\"https:\/\/grin.co\/blog\/the-future-of-in-app-shopping-on-instagram-in-2021\/\"><span style=\"font-weight: 400;\">Instagram in-app shopping<\/span><\/a><span style=\"font-weight: 400;\">. You can upload an image with multiple products, each with their own price tag. Users can shop within the pin.<\/span><\/li><li><b>Promoted (sponsored) Pins<\/b><span style=\"font-weight: 400;\"> &#8211; The most common type of Pinterest paid ad is the promoted pin. You can promote image, video, and app download pins.\u00a0<\/span><\/li><li><b>Story Pins<\/b><span style=\"font-weight: 400;\"> &#8211; Pinterest is beta testing a new kind of pin that allows business users to create <\/span><a href=\"https:\/\/help.pinterest.com\/en\/article\/story-pins\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">elaborate story boards<\/span><\/a><span style=\"font-weight: 400;\"> \u201cwith up to 20 pages of videos, images and text.\u201d Because this is an up-and-coming feature, it\u2019s not clear whether Story Pins will be sponsored or free to business users.<\/span><\/li><li><b>Carousel<\/b><span style=\"font-weight: 400;\"> &#8211; During ad design, you can feature up to five images in an array, similar to Instagram Carousels. This design helps you showcase multiple lifestyle images in which viewers can swipe back and forth.<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Top Industries on Pinterest<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest prides itself on being a predominantly unbranded content platform. How this works for you is that <\/span><b><i>users can feel inspired by design and purchase ideas without the distraction of big brand logos<\/i><\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a discovery platform, users are looking for ideas. You will achieve the most success by catering to this idea concept, and influencers can help you inspire your audience in ways that you may not be able to on your own.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nearly any B2B or B2C brand can achieve positive results on Pinterest, but there are several industries that do exceptionally well on the platform.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c86763b\" class=\"image-c66f03a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-user-discussions2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-user-discussions2.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-user-discussions2-300x139.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-user-discussions2-768x357.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"418\" alt=\"Pinterest most discussed topics bar graph\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.statista.com\/study\/72718\/social-media-pinterest-users-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_26cb3d-c1 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_2c2f97-ee\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong><em>44% of Pinterest users talk about food and drinks online<\/em><\/strong><\/em><\/p>\n\n\n\n<p><em>Social media: products\/topics talked about online<\/em><\/p>\n\n\n\n<p><em>Top 10 topics Pinterest users in the U.S. expressed their opinion on<\/em><\/p>\n\n\n\n<p><em><em>Food and drinks<\/em><\/em><\/p>\n\n\n\n<div id=\"list-cf8eae4\" class=\"list-c78c28b\"><ul><li><em>Brand users: 44%<\/em><\/li><li><em>Category users: 35%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Music<\/em><\/p>\n\n\n\n<div id=\"list-c24356b\" class=\"list-c141807\"><ul><li><em>Brand users: 42%<\/em><\/li><li><em>Category users: 35%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Movies and series<\/em><\/p>\n\n\n\n<div id=\"list-c52a061\" class=\"list-c037232\"><ul><li><em>Brand users: 38%<\/em><\/li><li><em>Category users: 31%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Beauty and personal care<\/em><\/p>\n\n\n\n<div id=\"list-c60b943\" class=\"list-cf102fe\"><ul><li><em>Brand users: 34%<\/em><\/li><li><em>Category users: 21%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Vacation and travel<\/em><\/p>\n\n\n\n<div id=\"list-c203068\" class=\"list-c7bb6ee\"><ul><li><em><em>Brand users: 30%<\/em><\/em><\/li><li><em><em>Category users: 21%<\/em><\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Health and medicine<\/em><\/p>\n\n\n\n<div id=\"list-cf496ec\" class=\"list-c9c240c\"><ul><li><em><em>Brand users: 29%<\/em><\/em><\/li><li><em><em>Category users: 21%<\/em><\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Family and Kids<\/em><\/p>\n\n\n\n<div id=\"list-c8d4786\" class=\"list-c33a20e\"><ul><li><em>Brand users: 29%<\/em><\/li><li><em>Category users: 23<\/em>%<\/li><\/ul><\/div>\n\n\n\n<p>Fashion<\/p>\n\n\n\n<div id=\"list-c990a48\" class=\"list-c99fecd\"><ul><li><em>Brand users: 29%<\/em><\/li><li><em>Category users: 20%<\/em><\/li><\/ul><\/div>\n\n\n\n<p>Games<\/p>\n\n\n\n<div id=\"list-ce6d7f1\" class=\"list-cb0857a\"><ul><li><em>Brand users: 28%<\/em><\/li><li><em>Category users: 27%<\/em><\/li><\/ul><\/div>\n\n\n\n<p>Household<\/p>\n\n\n\n<div id=\"list-ce0041f\" class=\"list-c2b8345\"><ul><li><em><em>Brand users: 27%<\/em><\/em><\/li><li><em><em>Category users: 19<\/em><\/em>%<\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Among those top industries are:<\/span><\/p>\n\n\n\n<div id=\"list-cbd2874\" class=\"list-ce29b5e\"><ul><li><b><span style=\"font-weight: 400;\">Food and drinks<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Music<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Movies and series<\/span><\/b><\/li><li>Beauty and personal care<\/li><li>Vacation and travel<\/li><li>Health and medicine<\/li><li>Family and kids<\/li><li>Fashion<\/li><li>Games<\/li><li>Household<\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to Create Content for Pinterest<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to Instagram, Pinterest is a visual platform. A key difference is that <\/span><b><i>Pinterest caters to relevant link clicks<\/i><\/b><span style=\"font-weight: 400;\">. Each pin can drive significant traffic to key pages on your website. That\u2019s why this platform is especially popular for bloggers and ecommerce vendors.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Image<\/span><\/h3>\n\n\n\n<p><b><i>The classic pin on Pinterest is the lifestyle image<\/i><\/b><span style=\"font-weight: 400;\">. Ecommerce brands increasingly use image pins to showcase product lines. Partnering with influencers allows them to generate more authentic content for consumers and to repurpose that content in multiple ways.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cda605f\" class=\"image-c3aed1a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Save-button.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Save-button.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Save-button-300x149.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Save-button-768x382.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"448\" alt=\"Pinterest button\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.pinterest.com\/pin\/729372102169243906\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The benefits of image pins are their engagement potential. Users can choose one or more of the following:<\/span><\/p>\n\n\n\n<div id=\"list-cf6db4e\" class=\"list-c37f1d0\"><ul><li><b><span style=\"font-weight: 400;\">Repin to their profile<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Save to a board<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Comment<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Follow the brand that pinned<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Click a link<\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\">Shop (<\/span><i><span style=\"font-weight: 400;\">for product images, as shown below<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/b><\/li><\/ul><\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c4a7a55\" class=\"image-ce5bef6 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-shopping-pin.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-shopping-pin.webp 1000w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-shopping-pin-300x221.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pinterest-shopping-pin-768x565.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" width=\"1000\" height=\"736\" alt=\"Pinterest shopping pin\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.pinterest.com\/pin\/33284484735953564\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Video<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest is increasingly adding more video content to user feeds. Currently, brands and users are integrating Pinterest as a way to share <\/span><a href=\"https:\/\/grin.co\/blog\/cross-platform-content-marketing-on-social-media\/\"><span style=\"font-weight: 400;\">cross-platform content<\/span><\/a><span style=\"font-weight: 400;\">, such as the example below shared from TikTok.<\/span><\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=68741461356\" height=\"520\" width=\"236\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Infographic<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest is also popular for bloggers and business professionals. Users can design helpful infographics and share them as pins for others to engage and save to a board.<\/span><\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=624944885793523461\" height=\"434\" width=\"345\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Meme<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Memes are a form of word art that allow creators to share pointed or funny comments for their followers. Followers can engage meme pins much the same way that they\u2019d engage any other image post.<\/span><\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=403705554092728865\" height=\"419\" width=\"345\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Measuring Success Using Pinterest Analytics<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like Instagram, Pinterest wants you to know which posts (pins) generate the most excitement with your audience. Getting a basic understanding of how <\/span><a href=\"https:\/\/analytics.pinterest.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Analytics<\/span><\/a><span style=\"font-weight: 400;\"> works will help craft strong influencer campaigns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Within the analytics dashboard, you\u2019ll want to track the following metrics:<\/span><\/p>\n\n\n\n<div id=\"list-c6c6879\" class=\"list-c0c3910\"><ul><li><b><span style=\"font-weight: 400;\"><b>Pins<\/b><span style=\"font-weight: 400;\"> &#8211; In Pinterest, the formal term for a post is a \u201cpin.\u201d The unique visual that Pinterest wants to convey is that you post by \u201cpinning\u201d an item to your virtual bulletin board for everyone to see.<\/span><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b>Impressions<\/b><span style=\"font-weight: 400;\"> &#8211; Impressions occur any time a user viewed one of your pins.<\/span><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b>Board<\/b><span style=\"font-weight: 400;\"> &#8211; You and other users can create separate boards to categorize your favorite pins (by yourself or others). Pinterest lets you track engagement on your boards, as well as anytime one of your pins ends up on another user\u2019s board.<\/span><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b>Saves\/Repins<\/b><span style=\"font-weight: 400;\"> &#8211; When a user places a pin on a board, Pinterest records that event as a save or repin.\u00a0<\/span><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b>Link Clicks<\/b><span style=\"font-weight: 400;\"> &#8211; Users can click on a pin which will direct them to a page on your website.<\/span><\/span><\/b><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Finding the Right Pinterest Influencer<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Looking for Audience Alignment<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your best influencer relationships will occur when you share the same audience. In fact, influencers can help you connect with more members of your audience on a deeper level.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you begin recruiting influencers on Pinterest, you\u2019ll want to create ideal customer profiles (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">buyer personas<\/span><\/a><span style=\"font-weight: 400;\">), and find influencers that fit one of those profiles.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, keep your mission and brand values at the forefront of your mind when examining the influencer landscape. Influencers and their followers will feel greater excitement about your brand when they can appreciate your brand values.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Identifying Your Marketing Objectives<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Next, you should clearly identify what it is that you want your influencer to accomplish. Influencers on Pinterest are skilled at meeting a number of different marketing objectives including, but not limited to:<\/span><\/p>\n\n\n\n<div id=\"list-c4027af\" class=\"list-c87de62\"><ul><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\">Building brand awareness<\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\">Increasing brand followers<\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\">Driving website traffic\u00a0<\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\">Increase sales<\/span><\/b><\/span><\/b><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Key Pinterest Influencer Metrics<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">After finding influencers that you feel might be a good fit for your brand and marketing goals, you\u2019ll want to dig deeper to find out that <\/span><b><i>influencer\u2019s reach and follower engagement<\/i><\/b><span style=\"font-weight: 400;\">. Thankfully, many key metrics are located right on the influencer\u2019s Pinterest profile.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c06bc41\" class=\"image-ca38902 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/The-Inspiring-Dad-Pinterest.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/The-Inspiring-Dad-Pinterest.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/The-Inspiring-Dad-Pinterest-300x237.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/The-Inspiring-Dad-Pinterest-768x607.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"711\" alt=\"The Inspiring Dad Pinterest\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.pinterest.com\/inspiringdad\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a look at how many pins the influencer has created, as well as the following key metrics:<\/span><\/p>\n\n\n\n<div id=\"list-c6bb5eb\" class=\"list-c9ac36b\"><ul><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of Followers<\/span><\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monthly Views<\/span><\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of Boards (Saved Pins)<\/span><\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pin Comments<\/span><\/span><\/b><\/span><\/b><\/li><li><b><span style=\"font-weight: 400;\"><b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pin Reactions (hearts, thumbs up, etc.)<\/span><\/span><\/b><\/span><\/b><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7 Tips and Tricks to Working in Pinterest<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to generate as many saves and repins as possible, here are a few tips that will help your brand page and influencer campaigns produce best results.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Use a link on every post.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When users see a post that they like, they will most likely want to find more information about what they see. Pinterest is set up to help you drive traffic to your website, so it\u2019s critical that you include relevant web page links on every post.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When running an influencer campaign, be sure to include web pages that you want your influencers to link to. You can also ask influencers to repin one of your hyperlinked posts to a popular board.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Collaborate with your influencers to create keyword-rich pin captions.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When creating a pin, keywords in your pin description are important to Pinterest algorithms. The platform will use your description keywords to refer content to users on the user\u2019s home page (feed). Pay attention to Pinterest categories, as well as niche keywords within those categories.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Keep your Pinterest videos short and to the point.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While Pinterest can accommodate longer videos, the <\/span><a href=\"https:\/\/grin.co\/blog\/short-form-video-ideas-for-social-media\/\"><span style=\"font-weight: 400;\">best-performing videos are short-form<\/span><\/a><span style=\"font-weight: 400;\">. More specifically, videos 30 seconds or less in length are more likely to receive meaningful engagement on Pinterest.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For long-form videos, a more effective approach is to take a nice screen grab from the video, add text, and then link that image to the video on YouTube or a web page (see more under tip #5).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Create more than one pin for each product, message, or web page that you want to promote.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest power users often create multiple pins per link. This is especially true of bloggers or ecommerce brands linking to product description pages.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only will creating multiple pins for each link save you time, but it will also help you see which certain pin designs perform better than others.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Consider combining images with text.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the popular (and effective) types of Pinterest pins are images with text. These pins make great announcements, sneak peeks, before-and-afters, quick product advice memes, and so much more.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca611d7\" class=\"image-c3cf7b6 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pizza-Pin.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pizza-Pin.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pizza-Pin-300x298.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pizza-Pin-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/Pizza-Pin-768x763.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"894\" alt=\"Pizza recipe pin\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.pinterest.com\/pin\/68740278504\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, Pinterest doesn\u2019t index keywords within your image text. That\u2019s why it\u2019s critical that you always include relevant keywords in your pin description and comments.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Become a Pinterest-verified merchant.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re an ecommerce brand, you get all the shopping \u201cbells and whistles\u201d if you\u2019re a Pinterest-verified merchant. As a verified merchant, you can equip your influencers with shoppable images, rich pins (post tags that maintain real-time information on product inventory and pricing), and more. As long as you meet Pinterest\u2019s guidelines and <\/span><a href=\"https:\/\/business.pinterest.com\/verified-merchant-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">complete an application<\/span><\/a><span style=\"font-weight: 400;\">, being a verified merchant is 100% free.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Use Pinterest Boards to connect with potential partners, influencers, and other non-competitive brands that are relevant to your audience.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest boards can help you save and organize other Pinterest content that you love. Boards are a great way to call out influencers that you\u2019d like to collaborate with, as well as connect with non-competitive brands that add value to your audience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Using Pinterest for Influencer Marketing &#8211; Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Even though Pinterest isn\u2019t as large a platform as Instagram or Facebook, it\u2019s home to one of the most engaged user bases in all of social media.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pinterest is a leading discovery platform for consumer purchase decisions. Brands that take advantage of this platform can connect with consumers early on and nurture relationships before, during, and after purchases.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By partnering with Pinterest influencers, you\u2019ll be able to expand your reach among members of your target audience. And because Pinterest enables robust hyperlinking, these influencers can help you drive significant web traffic to your product pages, online store, or branded content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: April 2023<\/h3>\n\n\n\n<div id=\"div-c9115b5\" class=\"div-c36cdd8\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c36cdd8-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c2ffadd\" class=\"heading-c8e8581\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c142515\" class=\"query-c793525\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c1618a0\" class=\"querytemplate-cc7e8ef\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c58f1aa\" class=\"div-c1e32ca \" href=\"https:\/\/grin.co\/blog\/top-10-pinterest-influencers\/\">\n<div id=\"div-cb38422\" class=\"div-c7cbdec\">\n<div id=\"div-c093392\" class=\"div-cdefa07\">\n<h6 id=\"heading-c0675a1\" class=\"heading-ce78001\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-c9ed52f\" class=\"heading-c5553d3\">15<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cbf59c2\" class=\"image-c6e0e3c cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/top-10-pinterest-influencers.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/top-10-pinterest-influencers.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/top-10-pinterest-influencers-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/top-10-pinterest-influencers-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cec09d9\" class=\"div-c66d13c\">\n<p id=\"paragraph-c7c4246\" class=\"paragraph-c12f5c8\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-c5e7387\" class=\"heading-c8ef495\">Top 10 Pinterest Influencers<\/h6>\n\n\n\n<p id=\"paragraph-cf55170\" class=\"paragraph-c8dd722\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cc65a64\" class=\"button-c345e27 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c58f1aa-q-2\" class=\"div-c1e32ca \" href=\"https:\/\/grin.co\/blog\/shoppable-ads-influencer-marketing\/\">\n<div id=\"div-cb38422-q-2\" class=\"div-c7cbdec\">\n<div id=\"div-c093392-q-2\" class=\"div-cdefa07\">\n<h6 id=\"heading-c0675a1-q-2\" class=\"heading-ce78001\">Oct<\/h6>\n\n\n\n<h6 id=\"heading-c9ed52f-q-2\" class=\"heading-c5553d3\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cbf59c2-q-2\" class=\"image-c6e0e3c cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/shoppable-ads.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/shoppable-ads.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/shoppable-ads-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cec09d9-q-2\" class=\"div-c66d13c\">\n<p id=\"paragraph-c7c4246-q-2\" class=\"paragraph-c12f5c8\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c5e7387-q-2\" class=\"heading-c8ef495\">Shoppable Ads &#038; Influencer Marketing &#8211; Quick Guide<\/h6>\n\n\n\n<p id=\"paragraph-cf55170-q-2\" class=\"paragraph-c8dd722\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cc65a64-q-2\" class=\"button-c345e27 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most underrated social media platforms in 2021 is Pinterest. <\/p>\n","protected":false},"author":2,"featured_media":14772,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[],"content-type":[208],"level":[201],"platform":[166],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[122,118],"industry":[],"program_status":[113],"class_list":["post-14771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-recruitment","content-type-blog","level-beginner","platform-pinterest","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-marketing-innovation","individual_goals-increase-brand-awareness","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":19341,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>This blog post discusses the potential of Pinterest as a powerful platform for brands to engage consumers and boost sales through influencer marketing. With a significant percentage of users making purchases after seeing brand-related Pins, Pinterest presents a unique opportunity for businesses to increase visibility and engage with their audience. The post emphasizes the importance of creating a Pinterest business account, understanding ad options, and leveraging influencer partnerships to maximize reach and effectiveness.<\/p>\n\n<h3>Getting Started with Pinterest Influencer Marketing<\/h3>\n<p>To dive into influencer marketing on Pinterest, brands are encouraged to create a <strong>Pinterest business account<\/strong> for better branding and easier collaboration with influencers. This account allows for tagging and tracking, fostering a direct connection between users and the brand. Additionally, selling on Pinterest can enhance consumer engagement, particularly if brands become <strong>verified merchants<\/strong>, which facilitates easier product visibility and sales data tracking.<\/p>\n\n<h3>Content Creation and Advertising on Pinterest<\/h3>\n<p>Effective content on Pinterest includes visually appealing images, videos, and infographics, as the platform thrives on visual discovery. Brands can utilize various ad formats, such as <strong>promoted pins<\/strong> and <strong>carousel ads<\/strong>, to showcase products creatively. Understanding Pinterest Analytics is crucial for measuring success, as it allows brands to track engagement metrics and optimize their marketing strategies for better results.<\/p>","faq":null,"hand_picked_content":null,"read_duration":17,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14771"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14771\/revisions"}],"predecessor-version":[{"id":50216,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14771\/revisions\/50216"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/14772"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14771"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14771"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14771"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14771"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14771"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14771"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14771"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14771"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14771"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14771"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}