{"id":14855,"date":"2021-04-05T07:15:51","date_gmt":"2021-04-05T14:15:51","guid":{"rendered":"https:\/\/grin.co\/?p=14855"},"modified":"2025-10-03T14:41:44","modified_gmt":"2025-10-03T21:41:44","slug":"instagram-video-analytics-explained","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/instagram-video-analytics-explained\/","title":{"rendered":"Instagram Video Analytics Explained: Every Metric You Need to Know"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">There are four main ways to create video content on Instagram. But how do you track video performance for each?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thankfully, Instagram offers its own free analytics platform for professional accounts. If you\u2019re unfamiliar with Instagram\u2019s video analytics tools, you\u2019ve come to the right place.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A quick overview of Instagram video analytics<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"630\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-analytics.webp\" alt=\"3 smartphones with Instagram video analytics on it\" class=\"wp-image-23005\" style=\"width:840px;height:548px\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-analytics.webp 965w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-analytics-300x196.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-analytics-768x501.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-analytics-150x98.webp 150w\" sizes=\"auto, (max-width: 965px) 100vw, 965px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.oberlo.com\/blog\/instagram-insights-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Oberlo<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Analytics in Instagram are called Insights.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">The Insights feature is currently only available for Business and Creator accounts<\/span><\/i><span style=\"font-weight: 400;\">. If you\u2019ve not yet converted your profile to a professional account, we\u2019ve included step-by-step instructions below.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Where do I go to access Instagram Insights?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">To access your video analytics, you will select the \u201cInsights\u201d button located on your profile. <\/span><i><span style=\"font-weight: 400;\">Note: only you can see your own Insights<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"649\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-Insights.webp\" alt=\"Snapshot of Instagram Insights\" class=\"wp-image-23007\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-Insights.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-Insights-139x300.webp 139w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-Insights-150x325.webp 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">After loading your Insights page, you can view metrics over the last 7 or 30 days.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How can I get help using my Insights tools on Instagram?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many great videos and how-to blogs on improving your Instagram reporting. A couple great places to start are Help.Instagram.com and Facebook Business (since Facebook manages Instagram).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re someone that will spend a lot of time managing your brand\u2019s IG account, you might consider bookmarking the following pages for future reference<\/span>:<\/p>\n\n\n\n<div id=\"list-c47105b\" class=\"list-c362d15\"><ul><li><a href=\"https:\/\/www.facebook.com\/business\/help\/441651653251838?id=419087378825961&amp;helpref=search&amp;sr=1&amp;query=instagram%20insights\" target=\"_blank\" rel=\"noreferrer noopener\">About Instagram Insights<\/a><\/li><li><a href=\"https:\/\/help.instagram.com\/1533933820244654\" target=\"_blank\" rel=\"noreferrer noopener\">View Account Insights on Instagram<\/a><\/li><li><a href=\"https:\/\/help.instagram.com\/684550305010470?helpref=related\" target=\"_blank\" rel=\"noreferrer noopener\">Troubleshoot Viewing Insights on Your Business Profile<\/a><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are discovery metrics?<\/span><\/h3>\n\n\n\n<p><b><i>Discovery metrics show your video exposure. Instagram tracks your discovery metrics using Reach and Impressions.<\/i><\/b><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your video reach is the number of people who saw your video, and impressions occur each time someone watches your video.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For some of your video posts, Instagram Insights can tell you where your Discovery metrics came from. For example, Insights can tell you impressions achieved by using certain tags and hashtags in a Story.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">IG Reels &#8211; key metrics<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reels are your collection of short-form videos on Instagram. The platform tracks the number of times that someone started watching your video but does not record replayed videos. Here are the Reels metrics to know:<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"list-cce2517\" class=\"list-c8acdb7\"><ul><li>Views<\/li><li>Likes<\/li><li>Comments<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Reels metrics are public, so it is not necessary to view these numbers in Insights.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">IG Live &#8211; <span style=\"font-weight: 400;\">key metrics<\/span><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you want to <\/span><a href=\"https:\/\/grin.co\/blog\/instagram-live-with-influencers\/\"><span style=\"font-weight: 400;\">launch a Live virtual event<\/span><\/a><span style=\"font-weight: 400;\">, the key metrics to track are:<\/span><\/p>\n\n\n\n<div id=\"list-c26d901\" class=\"list-cfd0e1a\"><ul><li>Viewers<\/li><li>Likes<\/li><li>Comments<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep in mind that these metrics are also public during your broadcast. Which means, <\/span><b><i>you will not need to navigate to Insights to view these Live performance metrics<\/i><\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That being said, archived Live broadcasts are not public. If you want to make an IG Live event public after the event is over, then you can add it to your IGTV collection.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unfortunately, Instagram does not retain Live performance metrics once you\u2019ve archived the video or added it to your IGTV. However, you can view IGTV key metrics on that video from the day that you uploaded the video to IGTV.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">IG Stories &#8211; <span style=\"font-weight: 400;\">key metrics<\/span><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/grin.co\/blog\/how-to-track-influencers-instagram-stories\/\"><span style=\"font-weight: 400;\">Instagram Story Videos<\/span><\/a><span style=\"font-weight: 400;\"> are ephemeral, meaning that they disappear after 24 hours from the time you posted. If you want a Story to stay up longer than a day, you can add it to your profile Highlights.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In general, you\u2019re more likely to see higher-quality metrics by adding tags, stickers, and features to your Story video. That said, you\u2019ll need to find a balance between clickable features and design to reduce clutter and attract audiences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are the top IG Story metrics that you\u2019ll want to become familiar with:<\/span><\/p>\n\n\n\n<div id=\"list-cf82236\" class=\"list-c230b41\"><ul><li><span style=\"font-weight: 400;\">Story interactions Story clicks<\/span><\/li><li><span style=\"font-weight: 400;\">Action taken after viewing your Story<\/span><\/li><li><span style=\"font-weight: 400;\">Views<\/span><\/li><li><span style=\"font-weight: 400;\">Comments<\/span><\/li><li><span style=\"font-weight: 400;\">Likes<\/span><\/li><li><span style=\"font-weight: 400;\">Shares<\/span><\/li><li><span style=\"font-weight: 400;\">Saves<\/span><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to convert your Instagram account into a professional account<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Anyone may upgrade their personal account to a professional account for free. When converting your profile, you can either choose to be a Creator or a Business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1: Go to settings.<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"600\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu.webp\" alt=\"Instagram settings menu\" class=\"wp-image-23008\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu.webp 488w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu-244x300.webp 244w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu-150x184.webp 150w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.alphr.com\/gear-icon-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alphr<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">From your profile page, navigate to the \u201chamburger\u201d menu icon and select Settings at the top of the list.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2: Choose \u201cSwitch to Professional Account.\u201d<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"600\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu-2.webp\" alt=\"Instagram settings menu\" class=\"wp-image-23009\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu-2.webp 310w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu-2-155x300.webp 155w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-settings-menu-2-150x290.webp 150w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Scroll to the bottom of the menu and select \u201cSwitch to Professional Account\u201d highlighted in blue.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3: Choose the category of account that best describes you.<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"461\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-category-section.webp\" alt=\"Instagram category section\" class=\"wp-image-23010\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-category-section.webp 461w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-category-section-154x300.webp 154w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Instagram-category-section-150x293.webp 150w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 4: Follow the directions for your professional account setup.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on whether you\u2019re a business or creator, Instagram will have a few things for you to do to complete your profile, along with some pointers to set you up for success.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 5: Visit your Insights page.<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Insights-section.webp\" alt=\"Instagram Insights section\" class=\"wp-image-23012\" style=\"width:576px;height:900px\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Insights-section.webp 576w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Insights-section-169x300.webp 169w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/Insights-section-150x267.webp 150w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-business-profile\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sproutsocial<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">When you first launch your professional page, there won\u2019t be any metrics to track in Insights. But as you grow your followers and content, you\u2019ll be able to access video analytics data here. You will also have the option to promote certain video posts to increase your reach.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What you can do in Instagram Video Insights<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Armed with Insights, you\u2019ll now be able to track your video performance on Instagram. As you become familiar with these analytics tools, here are a few things to know.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Can I see who watched my videos?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With a few exceptions, Instagram does not allow you to see who viewed your videos. <\/span><b><i>In fact, there are no known reliable third-party apps that are authorized to fetch that data<\/i><\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many Instagram users are eager to see who is watching their videos. Some third-party apps that advertise this analytics feature can leave tiy open to security issues.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, you can see who\u2019s viewed your IG Stories along with who\u2019s joined your IG Live event. But once these temporary posts end, so does the profile-specific viewer data.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do I calculate reach for my IG videos?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your discovery metrics are your combined reach and impressions. <\/span><b><i>Your reach refers to how many people saw that you posted a video, and impressions tell you who watched your video for any length of time<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Insights will also show you how long your audience viewed your long-form video content (IGTV).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When calculating your reach for your videos, you can look at your total reach (the number of people who saw that you posted) and compare that number to your follower count or video impressions (views).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To calculate your reach, consider using the following approaches:<\/span><\/p>\n\n\n\n<div id=\"list-c391149\" class=\"list-c64d097\"><ul><li>Total the number of people who saw your post (reach)<\/li><li>Compare your reach to your follower count<\/li><li>Compare views (impressions) to the total reach<\/li><\/ul><\/div>\n\n\n\n<p><b><i>What you want is for your reach to be bigger than your follower count, which means that that non-followers are discovering your content as more users share your video<\/i><\/b><span style=\"font-weight: 400;\">. A high reach also indicates that you are using tags and hashtags well, and as a result, Instagram algorithms are pushing your videos into more feeds.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, comparing your views to your reach shows you the percentage of people who watch your video once it enters their feed. A low view-to-reach ratio might mean that the beginning of your video (cover image) isn\u2019t drawing enough attention to your content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do I calculate engagement for my IG videos?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Any interaction with your video counts as an engagement. The most valuable engagements are comments and shares. For IG Stories, you can add features and filters to increase custom interactions that also count as high-quality engagements.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While likes are less valuable than comments and shares, your like count can be a strong indicator for how receptive people are to your video content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When calculating an engagement rate for a video, you can do so in one of three ways:<\/span><\/p>\n\n\n\n<div id=\"list-c76b2c3\" class=\"list-c1d0c6d\"><ul><li>Divide the number of engagements by the number of impressions (views)<\/li><li>Divide the number of engagements by total video reach<\/li><li>Divide the number of engagements by your follower count<\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">How you measure your engagement rate is up to you and your social media team. <\/span><b><i>Whatever route you take, it\u2019s important that you use the best metric to develop a deeper connection with your audience. Engagement remains one of the best ways to measure your brand\u2019s <\/i><\/b><a href=\"https:\/\/grin.co\/blog\/how-to-measure-social-influence\/\"><b><i>social influence<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do I measure web traffic from my IG videos?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike for image posts, it is difficult to track website clicks from IG videos, unless your account uses Swipe-ups in your Story content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While you can\u2019t measure website clicks, you can add UTM codes for free in Google Analytics for your Instagram video posts. These tags will catch all web traffic that originated from a Live event, Reel, or IGTV impression.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Can I create analytics reports inside Instagram?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Insights allows you to see overview metrics, audience insights, and more detailed data on what time of day people viewed your videos. Each dashboard section offers an arrow to dive deeper into your analytics.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re serious about your video analytics, you\u2019ll want to export Insights data into a spreadsheet to track beyond the 7 or 30-day window.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do I track video performance on IG Guides?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Guides is a new feature in Instagram that allows you to create a listicle blog or collection of your favorite posts (video or image), places, or products. Currently, there is no way to track your video performance within a Guide, but those analytics may be available soon.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to use Instagram Video Analytics to grow your social media strategy<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Knowing where to find \u201cthe numbers\u201d for your Instagram video performance is the first step to creating a strategy that will resonate with your audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Identify your marketing goals.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you go any further, it\u2019s a good idea to step back and take stock of your overall marketing goals. Your video performance on Instagram is just a piece of the bigger marketing cake.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Align your social media strategy with your marketing goals.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s likely that you are running video posts on multiple platforms in social. Your IG video tactics should align to those goals, as well. Take a moment to examine all your video posts against the backdrop of your marketing strategy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Include your influencer program in your social media strategy.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you work with influencers, ambassadors, or customer advocates, then that means you have a decent repository of UGC to choose from when creating your videos. Any marketing goals that impact your influencer strategy should be clear to your <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing<\/a> team.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Use Insights to identify top-performing IG videos.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve only recently launched your professional account on Instagram, it could take a few days for all the insights to show up on your dashboard. Once they do, you\u2019ll be able to see how your content is performing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Instagram does a great job of showing you audience and time-of-day metrics. It will also catch all interactions and reach. Allow each of these metrics to show you what kind of video posts perform best.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Use Insights to identify optimal IG video posting frequency.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A common question among social media marketers is, <\/span><i><span style=\"font-weight: 400;\">When and how often should I post?&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The answer can vary based on your industry and audience, and as such, there\u2019s no one-size-fits-all approach to how often you should post. However, Instagram Insights can help you identify your ideal video post frequency.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Consider integrating content from other platforms into your IG video strategy.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The reality is that there is not enough time in the day to create original videos for every post, multiple times a day. Thankfully, Instagram is one of the best places to repurpose content from other platforms. Consider one or more of the following <\/span><a href=\"https:\/\/grin.co\/blog\/cross-platform-content-marketing-on-social-media\/\"><span style=\"font-weight: 400;\">cross-platform techniques<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<div id=\"list-ccefa83\" class=\"list-ceb3024\"><ul><li><span style=\"font-weight: 400;\">Share Youtube videos to IGTV (and vice versa) <\/span><ul><li><span style=\"font-weight: 400;\"><em>Note: For best performance, you will need to make ratio adjustments, since Youtube is a horizontal video platform and Instagram is a vertical video platform.<\/em><\/span><\/li><\/ul><\/li><li><span style=\"font-weight: 400;\">Share FB\/IG Live videos on IGTV<\/span><\/li><li><span style=\"font-weight: 400;\">Share TikTok videos to Reels (and vice versa)<\/span><\/li><li><span style=\"font-weight: 400;\">Build Guides showcasing multiple videos within a category<\/span><\/li><li><span style=\"font-weight: 400;\">Create an anthology of user-generated content (make sure you have permission to do this) into a Reel or IGTV<\/span><\/li><li><span style=\"font-weight: 400;\">Announce a newly-posted video with a Story and add interactive features for extra engagement<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Establish Instagram Video KPIs.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The best way to create key performance indicators (KPIs) for your IG videos is to match them with metric goals. Initially, your metrics and KPIs should help you establish a baseline for your video performance. After identifying your baseline performance, you can measure progress.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, a great KPI might look like this:<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Increase my Reels views\/impressions by 15% before the end of the month.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When setting KPIs, be sure to answer the following questions:<\/span><\/p>\n\n\n\n<div id=\"list-c361329\" class=\"list-c2507f5\"><ul><li>How many times should you post a video in a given week or month?<\/li><li>What is an acceptable number of\u2026 <ul><li>Views?<\/li><li>Engagements?<\/li><li>Link clicks?<\/li><\/ul><\/li><li>What is your process for replying to follower comments on your videos?<\/li><li>What is your follower count goal?<\/li><li>What are your due dates for meeting certain performance goals?<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Perform, test, and refine your Instagram content strategy over time.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the great things about digital marketing is that it is a process of ongoing improvement. Insights can help you refine your video strategy over time. Your initial performance can be your baseline, and you can experiment with different approaches until you find your ideal approach.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/complete-guide-instagram-reels\/\">How To Use Instagram Reels for Brands and Influencers \u2013 Quick Guide\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Instagram Video Analytics: manually tracking vs automation tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you may have noticed, Instagram Insights is not yet a robust analytics tool (for example, you can only track post performance over the last 7 or 30 days). If you want to go beyond the basics, you\u2019ll need to add some tools to help you track your IG video performance better.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The manual approach (the best approach for beginners) is to create a spreadsheet and record all critical metrics. You should update this spreadsheet regularly. The more you track, the better you\u2019ll be able to know exactly how to connect with your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Before long, manual tracking will not be sustainable for you and your team. This is especially true if you manage influencers and user-generated content online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve hit your capacity for manual tracking, it will be time to examine social media automation tools. Many of these tools will provide more in-depth, long-term analytics for your video posts and perform basic social listening tasks.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion: Instagram Insights can give you a more accurate view of your online audience.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Posting videos without relevant audience data will make your social media strategy \u201chit or miss.\u201d Analytics helps you dial in your digital marketing tasks for maximum ROI, particularly when posting videos on Instagram. Even though working with any analytics tool is intimidating at first, you will grow more comfortable with practice.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: <a href=\"https:\/\/grin.co\/learning-center\/\">Creator Management Learning Center\n<\/a><\/p><\/div>\n\n\n\n<div id=\"div-cf23ca7\" class=\"div-ceabd41\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-ceabd41-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c72ec06\" class=\"heading-c5699c1\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c7988e1\" class=\"query-c3daf92\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-cc2bb15\" class=\"querytemplate-ca40f56\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cbe9db8\" class=\"div-c0f7065 \" href=\"https:\/\/grin.co\/blog\/instagram-algorithm-features\/\">\n<div id=\"div-cb5a272\" class=\"div-c328226\">\n<div id=\"div-c955d76\" class=\"div-cd100cf\">\n<h6 id=\"heading-cf275bf\" class=\"heading-c11302a\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-cfb9d3a\" class=\"heading-c5896e5\">06<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca304d0\" class=\"image-c50156a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/IM_The_Instagram_Algorithm_2025-Q1-03_WEBSITE.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/IM_The_Instagram_Algorithm_2025-Q1-03_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/IM_The_Instagram_Algorithm_2025-Q1-03_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/IM_The_Instagram_Algorithm_2025-Q1-03_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cb2545b\" class=\"div-cdd7aa1\">\n<p id=\"paragraph-cab6410\" class=\"paragraph-c055d41\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c9c323e\" class=\"heading-c39ad27\">The Instagram Algorithm: What\u2019s New in 2025?<\/h6>\n\n\n\n<p id=\"paragraph-c1ab576\" class=\"paragraph-ca4b4f2\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c3483e2\" class=\"button-c29ea1b cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cbe9db8-q-2\" class=\"div-c0f7065 \" href=\"https:\/\/grin.co\/blog\/instagram-influencer-marketing\/\">\n<div id=\"div-cb5a272-q-2\" class=\"div-c328226\">\n<div id=\"div-c955d76-q-2\" class=\"div-cd100cf\">\n<h6 id=\"heading-cf275bf-q-2\" class=\"heading-c11302a\">May<\/h6>\n\n\n\n<h6 id=\"heading-cfb9d3a-q-2\" class=\"heading-c5896e5\">17<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca304d0-q-2\" class=\"image-c50156a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cb2545b-q-2\" class=\"div-cdd7aa1\">\n<p id=\"paragraph-cab6410-q-2\" class=\"paragraph-c055d41\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-c9c323e-q-2\" class=\"heading-c39ad27\">The Complete Guide to Instagram Influencer Marketing<\/h6>\n\n\n\n<p id=\"paragraph-c1ab576-q-2\" class=\"paragraph-ca4b4f2\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c3483e2-q-2\" class=\"button-c29ea1b cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cbe9db8-q-3\" class=\"div-c0f7065 \" href=\"https:\/\/grin.co\/blog\/complete-guide-instagram-reels\/\">\n<div id=\"div-cb5a272-q-3\" class=\"div-c328226\">\n<div id=\"div-c955d76-q-3\" class=\"div-cd100cf\">\n<h6 id=\"heading-cf275bf-q-3\" class=\"heading-c11302a\">Apr<\/h6>\n\n\n\n<h6 id=\"heading-cfb9d3a-q-3\" class=\"heading-c5896e5\">12<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca304d0-q-3\" class=\"image-c50156a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/a-complete-guide-to-instagram-reels.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/a-complete-guide-to-instagram-reels.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/a-complete-guide-to-instagram-reels-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/a-complete-guide-to-instagram-reels-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cb2545b-q-3\" class=\"div-cdd7aa1\">\n<p id=\"paragraph-cab6410-q-3\" class=\"paragraph-c055d41\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c9c323e-q-3\" class=\"heading-c39ad27\">How To Use Instagram Reels for Brands and Influencers &#8211; Quick Guide<\/h6>\n\n\n\n<p id=\"paragraph-c1ab576-q-3\" class=\"paragraph-ca4b4f2\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c3483e2-q-3\" class=\"button-c29ea1b cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are four main ways to create video content on Instagram.<\/p>\n","protected":false},"author":2,"featured_media":23014,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[164],"type-of-creator":[],"marketing-type":[184],"topics":[],"post-author":[147],"individual_goals":[124],"industry":[],"program_status":[113],"class_list":["post-14855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","platform-instagram","marketing-type-social-media-marketing","post-author-grin-contributor","individual_goals-track-social-media-trends","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":20463,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>This blog post discusses the various methods to create video content on Instagram and how to effectively track its performance using Instagram's analytics tools, known as Insights. It highlights the importance of accessing these metrics for professional accounts, particularly for businesses and creators looking to enhance their content strategy. The post provides detailed instructions on how to navigate the Insights feature, interpret key metrics, and utilize findings to improve video engagement and reach.<\/p>\n\n<h3>Accessing Instagram Insights<\/h3>\n<p>To access video analytics, users must navigate to the \u201cInsights\u201d button on their profile. This feature is exclusive to Business and Creator accounts, and it allows users to track metrics over the last 7 or 30 days. The Insights page gives detailed information about video performance, including reach and impressions, which are crucial for understanding audience engagement.<\/p>\n\n<h3>Key Metrics for Video Performance<\/h3>\n<p>The blog defines essential metrics such as discovery metrics, IG Reels, IG Live, and IG Stories performance. Discovery metrics track video exposure, while Reels and Live events focus on views, likes, and comments. Understanding these metrics helps users gauge the effectiveness of their content and make data-driven decisions to enhance their Instagram strategy.<\/p>","faq":null,"hand_picked_content":null,"read_duration":17,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14855"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14855\/revisions"}],"predecessor-version":[{"id":50215,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14855\/revisions\/50215"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/23014"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14855"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14855"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14855"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14855"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14855"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14855"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14855"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14855"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14855"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14855"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}