{"id":14865,"date":"2021-04-07T13:21:54","date_gmt":"2021-04-07T20:21:54","guid":{"rendered":"https:\/\/grin.co\/?p=14865"},"modified":"2025-10-03T14:41:43","modified_gmt":"2025-10-03T21:41:43","slug":"diversity-inclusion-with-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/diversity-inclusion-with-influencer-marketing\/","title":{"rendered":"Diversity &#038; Inclusion with Influencer Marketing"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">In light of recent racial hate crimes, brands and consumers are considering their social values and whether or not they are doing enough to live into those values.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to diversity and inclusion, what is and isn\u2019t said often sets the tone within social media communities. Brands and their influencers are in a unique position to contribute towards diversity and equality online.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-which-groups-marketers-worldwide-recall-being-represented-positively-their-recent-campaigns-of-respondents-oct-2019-256386.webp\" alt=\"Bar graph of &quot;Which Groups Can Marketers Worldwide Recall Being Represented Positively in Their Recent Campaigns?&quot;\" class=\"wp-image-27734\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-which-groups-marketers-worldwide-recall-being-represented-positively-their-recent-campaigns-of-respondents-oct-2019-256386.webp 759w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-which-groups-marketers-worldwide-recall-being-represented-positively-their-recent-campaigns-of-respondents-oct-2019-256386-253x300.webp 253w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/237460\/which-groups-marketers-worldwide-recall-being-represented-positively-their-recent-campaigns-of-respondents-oct-2019\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_f29d07-06 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_c03482-50\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Which Groups Can Marketers Worldwide Recall Being Represented Positively in Their Recent Campaigns?<\/em><\/p>\n\n\n\n<p><em>% of respondents, Oct 2019<\/em><\/p>\n\n\n\n<p><em>Women: 69%<\/em><\/p>\n\n\n\n<p><em>People from a different ethnicity\/caste than the dominant one in your market: 52%<\/em><\/p>\n\n\n\n<p><em>People over 60: 43%<\/em><\/p>\n\n\n\n<p><em>Intercultural or interfaith couples\/families: 36%<\/em><\/p>\n\n\n\n<p><em>LGBT+ couples: 27%<\/em><\/p>\n\n\n\n<p><em>People wearing traditional clothing: 23%<\/em><\/p>\n\n\n\n<p><em>People with local accents: 22%<\/em><\/p>\n\n\n\n<p><em>Plus-sized individuals: 18%<\/em><\/p>\n\n\n\n<p><em>People with physical or mental disabilities: 15%<\/em><\/p>\n\n\n\n<p><em>Note: campaigns that ran within the last 6 months<\/em><\/p>\n\n\n\n<p><em>Source: iProspect, \u201cFuture Focus 2020,\u201d Feb 11, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does diversity and inclusion mean?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Perspectives and methodology are shaped by how well an organization values diversity and inclusion. But these two terms are not interchangeable.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Diversity occurs when people with differing viewpoints are permitted to interact.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With diversity, those engaged tend to get a more well-rounded view of a particular issue, problem, or approach. And while diversity is important, inclusion takes the working environment a step further.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Inclusion occurs when a group or individual seeks out and welcomes differing viewpoints.&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The epitome of diversity and inclusion is a high-performing collaborative environment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The opposite of diversity and inclusion are fear and discrimination. When something makes us uncomfortable, our fears can motivate us to shut it out and defer to those voices that feel safe and familiar. Such behavior is fear-based and a prime example of discrimination.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why diversity and inclusion are critical<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Without diversity and inclusion among marketers and content creators, it\u2019s easy for loud, oppressive voices to silence others. More importantly, unbridled fear and discrimination historically lead to violent crimes against humanity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An extreme example of fear and discrimination in media is <\/span><a href=\"https:\/\/www.pbs.org\/wgbh\/americanexperience\/features\/goebbels-biography\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">Nazi propagandist Joseph Goebbels<\/span><\/a><span style=\"font-weight: 400;\">. Not only did Goebbels take active steps to silence opposing voices, but he also flooded the media with nativist messages and apocalyptic speech. Within a decade, millions of Jews, academics, homosexuals, and artists were systematically killed by Goebbels\u2019 audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But aside from extreme examples of what can happen within a society that suppresses diversity and inclusion, there are less obvious negative effects of deferring only to familiar voices. One of those negative effects is brand decline within competitive markets.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When brands neglect or suppress alternative perspectives, then they experience more difficulty when trying to market or improve their products and services. In many cases, non-diverse organizations simply lose traction in their market and struggle consistently to deliver sustainable profits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Within organizations, workplace discrimation remains an issue, according to <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/242108\/diversity-inclusion-perspective-paper.aspx\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">a Gallup poll<\/span><\/a><span style=\"font-weight: 400;\"> in 2018 where <\/span><b><i>nearly half of respondents revealed that they \u201cexperienced some form of discrimination or harrassment in the last 12 months.\u201d<\/i><\/b><span style=\"font-weight: 400;\"> The Gallup study also noted that:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cOrganizations with diverse and inclusive team cultures actively create a competitive advantage for themselves by inviting and welcoming a myriad of backgrounds, experiences and viewpoints into their workforce.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Many other business experts, including the <\/span><a href=\"https:\/\/hbr.org\/2017\/03\/teams-solve-problems-faster-when-theyre-more-cognitively-diverse\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><i><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/i><\/a><span style=\"font-weight: 400;\">, note that <\/span><b><i>diversity and inclusion are essential to better innovation and collective problem-solving<\/i><\/b><span style=\"font-weight: 400;\">. And it makes sense &#8211; similar perspectives usually share the same experiences and resources. Varied perspectives have more data and problem-solving techniques to work with.<\/span><\/p>\n\n\n\n<p><b><i>Brands that seek diversity in their internal and customer-facing initiatives perform better. It\u2019s that simple.&nbsp;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In nearly every industry today, it is surprisingly difficult to remain competitive without diversity and inclusion. And the ways in which brands seek diversity and inclusion in their content marketing can make a significant difference on their bottom line and brand affinity with customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does diversity and inclusion look like in influencer marketing?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Within <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/\" class=\"rank-math-link\">influencer marketing<\/a>, there is both a surge of <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencers-of-color-brands-should-know\/\">diverse influencer voices<\/a> and a demand among consumers for their favorite influencers to take a stand on social issues.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Marketing Trends<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cA strong ethical stance features highly as a key consumer desire for the industry.<\/span><\/i> <i><span style=\"font-weight: 400;\">This is particularly popular among <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/gen-z-marketing-top-gen-z-influencers-to-follow\/\">younger generations of consumers<\/a>, with 39.2% of 16-24 year olds agreeing they\u2019d like to see more of an ethical stance from influencers in the future.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; Takumi, <\/em><a href=\"https:\/\/takumi.com\/insight\/new-takumi-whitepaper-into-the-mainstream-influencer-marketing-in-society\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Into the Mainstream: Influencer Marketing in Society<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">The influencer stereotype of a social media personality sharing a picture-perfect experience is a bit less popular than one would expect. There is a growing desire among social media users to either follow or share raw content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, talented creators and well-spoken thought leaders lead the way. These influencers put into words and art what most social media users can\u2019t do for themselves.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As such, one of the most critical findings in influencer industry research (including <\/span><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/takumi.com\/insight\/new-takumi-whitepaper-into-the-mainstream-influencer-marketing-in-society\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">Census Wide Survey Consultants and Takumi<\/span><\/a><span style=\"font-weight: 400;\">) is that consumers care about <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/top-inspirational-eco-influencers-to-follow\/\">social issues<\/a> and want their favorite influencers to speak up.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Bar-graph-Takumi.webp\" alt=\"Bar graph detailing % of consumers that agree social media influencers should use their platforms to discuss current affairs and everyday activism\" class=\"wp-image-27735\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Bar-graph-Takumi.webp 512w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/Bar-graph-Takumi-171x300.webp 171w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/takumi.com\/insight\/new-takumi-whitepaper-into-the-mainstream-influencer-marketing-in-society\" target=\"_blank\" rel=\"noreferrer noopener\">Takumi<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_49e342-75 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_b93451-72\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>% of consumers that agree social media influencers should use their platforms to discuss current affairs and everyday activism<\/em><\/p>\n\n\n\n<p><em>16-24: 58%<\/em><\/p>\n\n\n\n<p><em>25-34: 56%<\/em><\/p>\n\n\n\n<p><em>35-44: 47%<\/em><\/p>\n\n\n\n<p><em>55+: 27%<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many influencers are happy to do so. Others are hesitant about aligning their brand with social issues. In the meantime, brands must decide how they will collaborate with their influencer team to make a difference, particularly when certain groups become hate crime targets in that brand\u2019s metaphorical (or literal) back yard.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How influencers are promoting diversity<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the best voices about diversity and inclusion come from minority creators. Asian American MILCK (Connie K. Lim), for example, posted part of a song she wrote in reaction to the 2021 Atlanta shooting in response to the later Monterey Park shooting. She included a<\/span> link in the bio to support the victims of the Monterey Park shooting<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@milckmusic\/video\/7192640759365946670\" data-video-id=\"7192640759365946670\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@milckmusic\" href=\"https:\/\/www.tiktok.com\/@milckmusic?refer=embed\" rel=\"noopener\">@milckmusic<\/a> Go gentle this week.  Link in bio to support the victims of the Monterey Park shooting. <a title=\"lnyvictimsfund\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lnyvictimsfund?refer=embed\" rel=\"noopener\">#LNYvictimsfund<\/a> <a title=\"montereypark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/montereypark?refer=embed\" rel=\"noopener\">#montereypark<\/a> <a title=\"ibelong\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ibelong?refer=embed\" rel=\"noopener\">#ibelong<\/a> <a title=\"webelong\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/webelong?refer=embed\" rel=\"noopener\">#webelong<\/a> <a title=\"stopaapihate\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/stopaapihate?refer=embed\" rel=\"noopener\">#stopaapihate<\/a> <a target=\"_blank\" title=\"\u266c original sound - MILCK\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7192640777103657770?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; MILCK<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p><span style=\"font-weight: 400;\">Jo Luehmann is a Colombian-American former minister and educator who uses her voice to raise awareness for issues related to white supremacy, LGTBQ+ rights, feminism, and religion.<\/span><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CND3A1glcgw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CND3A1glcgw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CND3A1glcgw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Jo Luehmann (@joluehmann)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><span style=\"font-weight: 400;\">Recognizing these influencer efforts to promote diversity and inclusion can help brands approach this topic wisely on behalf of their audience and influencer program.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How Brands are Partnering with Influencers to Promote Diversity in Social Media<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a number of DTC and ecommerce brands that have a strong reputation for diversity and inclusion due to how they use their social media and influencer campaigns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most famous inclusive marketing brands is <\/span><a href=\"https:\/\/www.inside-sephora.com\/en\/usa\/diversity-equity-inclusion\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Sephora<\/span><\/a><span style=\"font-weight: 400;\">. From the time that the brand launched its <\/span><a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.sephorasquad.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><b><i>Sephora Squad program<\/i><\/b><\/a><b><i>, it partnered with influencers and ambassadors to include those from often-marginalized communities, such as Middle Eastern women and trans men<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CNGCERXDX8N\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CNGCERXDX8N\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CNGCERXDX8N\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Molly | MAKEUP &amp; MOTHERHOOD (@xo_beautifulyou)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, Sephora doesn\u2019t just enjoy diverse social media and influencer engagement, but they also receive a high volume of user-generated content from men, women, <a href=\"https:\/\/grin.co\/blog\/lgbtq-influencers-to-watch-for-pride-month\/\">LGBTQ+<\/a>, Middle Eastern, African, Asian, and other traditionally-overlooked nationalities in the cosmetics industry<\/span><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CNF4aPtLu-M\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CNF4aPtLu-M\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CNF4aPtLu-M\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by ???? ???? ???? ???? ????????????????????????\u2728 (@nicomatumkup)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><br><span style=\"font-weight: 400;\">IKEA\u2019s social media strategy frequently features key opinion leaders from interior design. In celebration of Black History Month in the United States, the IKEA marketing team <\/span><b><i>asked a few of the leading black designers to share<\/i><\/b><span style=\"font-weight: 400;\"> \u201ctheir reflections on life at home\u201d with followers.<\/span><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CLxYN4Kgy5o\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CLxYN4Kgy5o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CLxYN4Kgy5o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by IKEA USA (@ikeausa)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CMfBNhzhosP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CMfBNhzhosP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CMfBNhzhosP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Aerie (@aerie)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><br><span style=\"font-weight: 400;\">The examples above are just a few ways that brands are partnering with influencers to demonstrate inclusive marketing and promote diversity on social media. <\/span><b><i>That said, some of the most important diversity and inclusion decisions that your brand makes will be internal or between you and your influencers<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How can a brand ensure that they are being diverse and inclusive with its influencer marketing?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If there\u2019s one thing that can seriously disrupt your inclusive marketing, it\u2019s giving the appearance that you don\u2019t actually care about social issues even when you say you do, otherwise known as \u201cvirtue signalling.\u201d To prevent this, there are a few steps you can take to make sure that your values on diversity and inclusion permeate your influencer program.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1. Take a position on diversity.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Most often, a brand\u2019s position on diversity and inclusion takes place on an executive level. If you operate in the United States, there are also anti-discrimination laws that hold you accountable to basic diversity and inclusion practices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, an active position on diversity and inclusion is both intentional and culturally-driven. Your marketing team can cultivate an inclusive culture by giving minority team members a voice. For example, if a brand wants to take a position in support of the AAPI community, then its leaders should consult members of the AAPI community within the organization.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After active listening and understanding how it can align its diversity and inclusion values to its mission, brands must take a position and create actionable goals for its influencer marketing efforts.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2. Acknowledge diversity within your target audience and audience segments.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A critical step in inclusive marketing is to take note of those in your target audience that represent minority or marginalized groups. Don\u2019t assume that your products and services only serve a specific ethnicity, gender, income bracket, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you examine your target audience from a diversity standpoint, you\u2019ll most likely identify segments that you didn\u2019t realize you had. After identifying these segments, you can acknowledge them and craft messaging specifically for them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3. Seek help from influencers on key issues related to diversity and inclusion.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that succeed at influencer marketing know that the well-being of its program depends greatly on its ability to <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-management\/\">collaborate with its influencer team<\/a>. Not only are influencers more in tune with what consumers think, but many of them are also on the front lines of social change.<\/span><\/p>\n\n\n\n<p><b><i>If your influencer team lacks perspective on minority or marginalized community concerns, it means that you need to add more diversity to the team by including more alternative perspectives<\/i><\/b><span style=\"font-weight: 400;\">. Your current influencers may be able to both refer you to those influencers, as well as guide you on curating a more diverse and inclusive influencer marketing strategy.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 4. Develop brand communities that promote diversity and inclusion.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best ways to promote diversity and inclusion in your influencer program is to think beyond your active influencer team. Maintaining a diverse customer advocacy program or building value-driven groups that actively invite and welcome people from all backgrounds can accelerate your inclusive marketing efforts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A diverse brand community will prevent you from virtue signaling and help you maintain authenticity when incorporating voices from various backgrounds into your influencer program.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Best practices for maintaining a diverse and inclusive influencer team<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you take the steps listed above, here are a few things to keep in mind.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Don\u2019t just say. Do.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Words, messaging, and content promoting diversity are important. But if you don\u2019t back up your words with action, then you\u2019re going to come across poorly.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if you say you care about inclusion and diversity, but your ads, influencers, and content only feature one type of community, your followers will most likely tune you out.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Impressions matter.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It can be obnoxious when the public misunderstands what you and your brand are trying to do. But labeling disgruntled customers and fans as \u201cKarens\u201d is not just insensitive, it\u2019s exactly the kind of behavior that unravels your diversity initiatives.<\/span><\/p>\n\n\n\n<p><b><i>The more input you get from the very people that you want to reach and support, the better your chances of creating the right impression from the beginning of a campaign or initiative<\/i><\/b><span style=\"font-weight: 400;\">. How others perceive your marketing is just as important as what you intend.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your influencers should be your front lines when it comes to understanding the impression that you make with your target audience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Be open to negative feedback.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For many brands, they might still make diversity and inclusion mistakes despite their best efforts. When your diversity efforts fail, be quick to absorb feedback (even negative feedback) from your influencers so that you can acknowledge the failure, improve your process, increase your knowledge, and better serve marginalized communities that make up your customer base.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Demand information accuracy from your influencers.<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cAlmost a quarter of all consumers (25%) are more likely to source news updates and opinions from influencers than journalists and established news outlets.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; Takumi, <\/em><a href=\"https:\/\/takumi.com\/insight\/new-takumi-whitepaper-into-the-mainstream-influencer-marketing-in-society\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Into the Mainstream: Influencer Marketing in Society<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">2020 has been the year for fake news, conspiracy theories, and general confusion over what is accurate information. Because many consumers are using social media as their main source of news and information, more brands are starting to establish a zero-tolerance policy for fake news and misinformation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Poor information nearly always escalates conflict. For minorities and marginalized groups, this escalation nearly always impacts them the most.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To protect your brand and audience from the negative effects of misinformation, it\u2019s a good idea to include an information accuracy policy for your influencer program.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your <a href=\"https:\/\/grin.co\/how-grin-works\/\">influencer program<\/a> is a great opportunity for your brand to do its part in creating a safer world. Furthermore, collaborating with your influencers on the best ways to promote diversity and inclusion online can enhance your marketing efforts, as well as the quality of your overall influencer program.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: April 2023<\/h3>\n\n\n\n<div id=\"div-cc9bcce\" class=\"div-c44213d\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c44213d-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-ce16af0\" class=\"heading-c25fb63\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c54d7e2\" class=\"query-cb51842\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c92c09d\" class=\"querytemplate-c8c5934\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cd78531\" class=\"div-c65255e \" href=\"https:\/\/grin.co\/blog\/top-diversity-influencers\/\">\n<div id=\"div-cc1e188\" class=\"div-cdad41d\">\n<div id=\"div-c2258bc\" class=\"div-c5423c5\">\n<h6 id=\"heading-c16d32e\" class=\"heading-cbacb62\">Apr<\/h6>\n\n\n\n<h6 id=\"heading-cf07fd9\" class=\"heading-c05da64\">14<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf0e48b\" class=\"image-c5c2bf4 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/tim-mossholder-ZFXZ_xMYTZs-featured-image.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/tim-mossholder-ZFXZ_xMYTZs-featured-image.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/tim-mossholder-ZFXZ_xMYTZs-featured-image-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/tim-mossholder-ZFXZ_xMYTZs-featured-image-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" You>\n<\/div>\n\n\n\n<div id=\"div-cc0bfc7\" class=\"div-ced7487\">\n<p id=\"paragraph-ca725cb\" class=\"paragraph-cf0f59f\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-c2c007f\" class=\"heading-c0c0107\">Top 10 Equality, Diversity, &#038; Inclusion Influencers to Watch<\/h6>\n\n\n\n<p id=\"paragraph-c0431c9\" class=\"paragraph-c6ae411\"><\/p>\n\n\n\n<div id=\"button-cb5e56b\" class=\"button-cdff42e cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cd78531-q-2\" class=\"div-c65255e \" href=\"https:\/\/grin.co\/blog\/diversity-inclusion-with-influencer-marketing\/\">\n<div id=\"div-cc1e188-q-2\" class=\"div-cdad41d\">\n<div id=\"div-c2258bc-q-2\" class=\"div-c5423c5\">\n<h6 id=\"heading-c16d32e-q-2\" class=\"heading-cbacb62\">Apr<\/h6>\n\n\n\n<h6 id=\"heading-cf07fd9-q-2\" class=\"heading-c05da64\">07<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf0e48b-q-2\" class=\"image-c5c2bf4 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/diversity-and-inclusion-in-influencer-marketing.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/diversity-and-inclusion-in-influencer-marketing.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/diversity-and-inclusion-in-influencer-marketing-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/diversity-and-inclusion-in-influencer-marketing-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cc0bfc7-q-2\" class=\"div-ced7487\">\n<p id=\"paragraph-ca725cb-q-2\" class=\"paragraph-cf0f59f\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c2c007f-q-2\" class=\"heading-c0c0107\">Diversity &#038; Inclusion with Influencer Marketing<\/h6>\n\n\n\n<p id=\"paragraph-c0431c9-q-2\" class=\"paragraph-c6ae411\"><\/p>\n\n\n\n<div id=\"button-cb5e56b-q-2\" class=\"button-cdff42e cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In light of recent racial hate crimes, brands and consumers are considering their social values and whether or not they are doing enough to live into those values.<\/p>\n","protected":false},"author":2,"featured_media":14868,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[204],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[118,119,122],"industry":[],"program_status":[114,115,116],"class_list":["post-14865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-all-levels","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-increase-brand-awareness","individual_goals-drive-sales","individual_goals-marketing-innovation","program_status-intermediate-10-50","program_status-established-50-100","program_status-juggernaut-100"],"acf":{"notification_sent":true,"view_count":9889,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":16,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14865"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14865\/revisions"}],"predecessor-version":[{"id":50214,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14865\/revisions\/50214"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/14868"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14865"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14865"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14865"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14865"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14865"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14865"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14865"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14865"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14865"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14865"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}