{"id":14873,"date":"2021-04-12T08:58:57","date_gmt":"2021-04-12T15:58:57","guid":{"rendered":"https:\/\/grin.co\/?p=14873"},"modified":"2025-10-03T14:41:43","modified_gmt":"2025-10-03T21:41:43","slug":"complete-guide-instagram-reels","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/complete-guide-instagram-reels\/","title":{"rendered":"How To Use Instagram Reels for Brands and Influencers – Quick Guide"},"content":{"rendered":"\n\n\n

Short-form video is one of the fastest-growing content types in social media marketing. Thanks in large part to the <\/span>rise of TikTok<\/span><\/a>, many social channels are launching their own short-form video tools, including Instagram Reels.<\/span><\/p>\n\n\n\n

Everything about Instagram Reels<\/span><\/h2>\n\n\n\n

What is an Instagram Reel?<\/span><\/h3>\n\n\n\n

An Instagram Reel is a short-form, vertical video available to all users. Not to be confused with IGTV (IG\u2019s long-form video option) or <\/span>Stories<\/span><\/a> (ephemeral posts), published Reels are easy-to-discover videos that rest in the third section of your Instagram profile.<\/span><\/p>\n\n\n\n

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One of the greatest advantages of Instagram Reels is that you can greatly increase your engagement by putting your video content into smaller, bite-size pieces for your audience. <\/span><\/p>\n\n\n\n

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\u201cShort-form now represents some of the best examples of content marketing \u2013 brief, specific, digestible, and compelling.\u201d <\/span><\/i><\/p>\n– GRIN, 9 Short-Form Video Ideas for Social Media<\/a><\/em><\/cite><\/blockquote>\n\n\n\n

How long can an Instagram Reel be?<\/span><\/h3>\n\n\n\n

Instagram sets a 30-second limit on your Reel videos. You have the option to create a 15-second video, if you prefer.<\/span><\/p>\n\n\n\n

Key IG Reel Features<\/span><\/h3>\n\n\n\n

While you do have the option to upload a prerecorded\/edited video, you can easily record and edit within the Instagram app. IG Reel features include:<\/span><\/p>\n\n\n\n