{"id":14957,"date":"2021-04-26T08:14:41","date_gmt":"2021-04-26T15:14:41","guid":{"rendered":"https:\/\/grin.co\/?p=14957"},"modified":"2025-10-03T14:41:40","modified_gmt":"2025-10-03T21:41:40","slug":"20-kpis-influencer-marketing-campaign","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/20-kpis-influencer-marketing-campaign\/","title":{"rendered":"20 KPIs For Your Influencer Marketing Campaign"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Tracking the right numbers can help you achieve influencer marketing success. Creating an effective process for gathering, organizing, and reporting those numbers can feel overwhelming and maybe <\/span><i><span style=\"font-weight: 400;\">even a little boring<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But the truth is quite the opposite. <\/span><b><i>Nothing is more exciting than identifying success and improving upon that success.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only will setting key performance indicators (KPIs) radically transform your influencer program, but it will also equip you to <\/span><a href=\"https:\/\/grin.co\/blog\/how-to-report-influencer-marketing-roi-to-your-boss\/\"><span style=\"font-weight: 400;\">inform your team and <\/span><\/a><span style=\"font-weight: 400;\">boss about how your work is critical to the brand\u2019s marketing goals.<\/span><\/p>\n\n\n\n<div id=\"div-c077752\" class=\"div-c2d2b83\">\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does a successful influencer marketing program look like?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nearly every marketing team is accountable for two things:<\/span><\/p>\n\n\n\n<div id=\"list-c640162\" class=\"list-cfbdacc\"><ul><li>Increasing leads and revenue<\/li><li>Lowering customer acquisition costs<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">But some of the most impactful achievements are more subtle.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, your boss instantly understands the ROI of a campaign that led to high sales. But your boss may not feel the same level of excitement over other achievements, such as increased follower counts or website traffic. <\/span><b>Deep down, you know that tracking the customer journey means celebrating small milestones that directly <\/b><b><i>and indirectly<\/i><\/b><b> impact the brand\u2019s bottom line.<\/b><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">So how do you track the customer journey properly with your influencer program?<\/span><\/i><b><i>&nbsp;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The answer is &#8211; <\/span><b>you must set influencer campaign KPIs and assign key metrics to those KPIs<\/b><span style=\"font-weight: 400;\">. This approach will help you follow the S.M.A.R.T. principle for goal-setting:<\/span><\/p>\n\n\n\n<div id=\"list-cf2bf4c\" class=\"list-ccebadb\"><ul><li><span style=\"font-weight: 400;\">Specific<\/span><\/li><li><span style=\"font-weight: 400;\">Measurable<\/span><\/li><li><span style=\"font-weight: 400;\">Attainable<\/span><\/li><li><span style=\"font-weight: 400;\">Relevant<\/span><\/li><li><span style=\"font-weight: 400;\">Time-based<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What\u2019s the difference between an influencer objective, influencer KPI, and influencer metric?<\/span><\/h3>\n\n\n\n<p><b><i>An objective is a marketing goal that may or may not be fully defined<\/i><\/b><span style=\"font-weight: 400;\">. Common influencer objectives are <\/span><i><span style=\"font-weight: 400;\">increasing brand awareness<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">generating sales<\/span><\/i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><b><i>KPIs are what define those marketing objectives<\/i><\/b><span style=\"font-weight: 400;\">. They more or less tell you how you know that you\u2019ve hit your goals. The most effective KPIs include numbers, because numbers are trackable and honest.<\/span><\/p>\n\n\n\n<p><b><i>Influencer metrics are numbers included in a campaign KPI<\/i><\/b><span style=\"font-weight: 400;\">. Without metrics, KPIs are generally worthless, as are metrics without KPIs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A well-crafted influencer campaign brief will tell the influencer exactly what your objective(s) and KPIs are. And while you may have internal KPIs that you don\u2019t want or need to show your influencer, sharing KPIs that are relevant to an upcoming campaign helps the influencer know your expectations, which is the foundation of good communication. .<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the most important influencer campaign metrics?<\/span><\/h3>\n\n\n\n<p><b><i>Your campaign objectives determine what your KPIs should be. And your KPIs help you determine your most important influencer metrics.<\/i><\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if the objective of a particular influencer campaign is brand awareness (top of the marketing funnel), then your KPIs will most likely identify milestones for the following metrics:<\/span><\/p>\n\n\n\n<div id=\"list-c7571b9\" class=\"list-cc76982\"><ul><li><span style=\"font-weight: 400;\"># of Impressions\/Views<\/span><\/li><li><span style=\"font-weight: 400;\"># of Engagements (likes, comments, shares, etc.)<\/span><\/li><li><span style=\"font-weight: 400;\"># of Followers<\/span><\/li><\/ul><\/div>\n\n\n\n<p><b><i>You cannot properly identify your most important campaign metrics without understanding where your target audience falls within the marketing funnel<\/i><\/b><span style=\"font-weight: 400;\">. A lopsided influencer program only focuses on one or two stages in the marketing funnel rather than all three.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As such, you will want to coordinate your influencer campaigns accordingly. Some <\/span><a href=\"https:\/\/grin.co\/blog\/influencers-for-every-stage-of-your-marketing-funnel\/\"><span style=\"font-weight: 400;\">influencers are best<\/span><\/a><span style=\"font-weight: 400;\"> for middle or top-of-the-funnel campaigns while others are perfect for increasing conversions (bottom of the funnel).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What does a \u201cgood\u201d influencer marketing KPI look like?<\/span><\/h3>\n\n\n\n<p><b><i>First and foremost, a good KPI should be both challenging and reasonable<\/i><\/b><span style=\"font-weight: 400;\">. If the KPI is not challenging enough, then you are missing out on higher ROI and strong program improvements. But if you fail to make your KPIs reasonable, then you\u2019ll either lose motivation or render your KPIs meaningless.<\/span><\/p>\n\n\n\n<p><b><i>Second, your influencer KPIs should be measurable<\/i><\/b><span style=\"font-weight: 400;\">. For example, numbers &#8211; such as engagements, follower counts, link clicks, etc. &#8211; are measurable. Ambiguous words like \u201cgood\u201d or \u201cbetter\u201d are subjective and could mean anything. To be measurable, each influencer KPI should fit a number that you can track.<\/span><\/p>\n\n\n\n<p><b><i>Third, every good KPI needs a deadline<\/i><\/b><span style=\"font-weight: 400;\">. A great way to view your KPIs is to treat them as influencer campaign milestones. Deadlines keep you, your team, and your influencers focused on the objectives.<\/span><\/p>\n\n\n\n<p><b><i>Fourth, don\u2019t be afraid to incorporate high-level, mid-level, and low-level KPIs<\/i><\/b><span style=\"font-weight: 400;\">. In other words, you may want to break down a single KPI into smaller, supportive KPIs. We\u2019ve laid out our KPIs below in this format to illustrate how categorizing by levels can help your influencer program.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Separating your KPIs by high, mid, and low levels will not only show you how certain metrics impact your brand\u2019s bottom line, but it will also help you craft relevant <\/span><a href=\"https:\/\/grin.co\/blog\/how-to-report-influencer-marketing-roi-to-your-boss\/\"><span style=\"font-weight: 400;\">reports to your team and boss<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How often should marketers adjust their influencer marketing KPIs?<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media is a dynamic environment, meaning that things can change drastically in an instant. For example, one piece of influencer content can go viral and blow up your brand, or consumer spending could suddenly change and render your message ineffective.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why influencer marketers have to be agile. Quarterly goals with accompanying KPIs are a common way to make critical adjustments to your influencer program in a timely manner. That said, you may need to adjust and adapt a KPI before quarter\u2019s end.<\/span><\/p>\n\n\n\n<p><b><i>If you are collaborating properly with your influencers and consistently updating your buyer personas, you will know intuitively when is the right time to adjust your influencer marketing KPIs<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">20 Key Influencer Marketing KPIs to Track<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4 High-level Influencer Campaign KPIs<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your high-level KPIs may look almost identical to your marketing objectives, <\/span><b><i>though they will always include a number and a deadline<\/i><\/b><span style=\"font-weight: 400;\">. The most common high-level influencer KPIs and objectives are:<\/span><\/p>\n\n\n\n<div id=\"list-cc91a7a\" class=\"list-c501c09\"><ul><li><span style=\"font-weight: 400;\">Brand awareness<\/span><\/li><li><span style=\"font-weight: 400;\">Conversions<\/span><\/li><li><span style=\"font-weight: 400;\">Content<\/span><\/li><li><span style=\"font-weight: 400;\">Web traffic<\/span><\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Brand Awareness<\/span><\/h4>\n\n\n\n<p><i><span style=\"font-weight: 400;\">\u201cExtend brand awareness to [number] of our target audience with a reach of [number] by [deadline].\u201d<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Brand awareness puts your brand on the radar of your target audience. Measuring your brand awareness usually involves tracking influencer post reach and impressions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The difference between reach and impressions are as follows:<\/span><\/p>\n\n\n\n<div id=\"list-c1174fa\" class=\"list-c4e39f3\"><ul><li><span style=\"font-weight: 400;\">Reach is the <\/span><b><i>number of people<\/i><\/b> <span style=\"font-weight: 400;\">that view your post.<\/span><\/li><li><span style=\"font-weight: 400;\">Impressions is the <\/span><b><i>number of times<\/i><\/b> <span style=\"font-weight: 400;\">your post was displayed to your audience.<\/span><b><i>\u00a0<\/i><\/b><\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on the social channel and post type, you may not always be able to distinguish between reach and impressions. But both help you measure your brand awareness. If you dig deeper into post engagements, you will uncover more information about how effective an influencer was at helping you increase your brand awareness.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conversions &amp; Sales<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease influencer conversions to [number] with an influencer revenue goal of [number] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Tracking influencer conversions and sales often requires you to leverage attribution tools, such as affiliate links, coupon codes, and\/or UTMs. Tracking influencer revenue is usually the program KPI with the most exposure.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That said, a conversion occurs anytime a user answers a call to action, such as signing up for an event or subscribing. The more opportunities and tools you use, the more conversion metrics you\u2019ll have to work with.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Content Production &amp; Quality<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cAchieve [number] of social posts and repurposing [number] of influencer posts for [channel(s)] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the smartest ways to partner with your top-performing influencers is to outsource parts of your social media strategy. In other words, your best influencers can be the ones to push out branded content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, influencer posts make great <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-paid-media\/\"><span style=\"font-weight: 400;\">repurposed content for ads<\/span><\/a><span style=\"font-weight: 400;\">, future <\/span><a href=\"https:\/\/grin.co\/blog\/how-to-create-an-effective-social-media-strategy\/\"><span style=\"font-weight: 400;\">social media posts<\/span><\/a><span style=\"font-weight: 400;\"> for your brand pages, <\/span><a href=\"https:\/\/grin.co\/blog\/email-marketing-trends\/\"><span style=\"font-weight: 400;\">email newsletters<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/grin.co\/blog\/what-is-influencer-generated-content\/\"><span style=\"font-weight: 400;\">your website<\/span><\/a><span style=\"font-weight: 400;\">. Each of these content opportunities can become their own KPIs, so long as they fit your current influencer and social media strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After including influencer content into your social media strategy, you can spice up your program by experimenting with <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-content-whitelisting-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">influencer whitelisting<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/grin.co\/blog\/dark-posting\/\"><span style=\"font-weight: 400;\">dark posting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Web Traffic<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease website traffic originating from influencer posts to [number] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">There are countless ways to refer social media users to your website through influencer posts. Once consumers arrive on your website, you can have various conversion tools ready, such as incentives for creating an account, exchanging a discount code for joining an SMS list, and more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When working with blogger influencers, you can further breakdown this KPI into backlink goals, affiliate redemptions, and more.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8 Mid-level Influencer Campaign KPIs<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Each med-level KPI relates to one of the high-level KPIs or objectives listed above. The deeper you go with your KPIs and metrics, the better you\u2019ll track the buyer\u2019s journey for your target audience.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Social Media Followers<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease followers for [social channel] brand page by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Increasing your follower counts with the help of influencer campaigns is a great way to break down your brand awareness KPI above. Many consumers want to become fans of the brands that their favorite influencers love.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Organic Reach<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease average, non-paid post reach to [number] users by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">A combination of brand and influencer posts can dramatically increase how many social media users find your content online. And the greater your reach, the more likely you are to increase impressions and engagements without having to invest in paid ads.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conversion Opportunities<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cAdd [number] conversion opportunities by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">If the only conversion option you\u2019ve made available to influencer followers is to make a purchase, then you are likely missing out on thousands of dollars\u2019 worth of future purchases. Even after an influencer recommends your products, followers may not be ready to buy right away.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you create more conversion opportunities, then you nurture a larger number of prospects towards future sales. Examples of conversion opportunities include:<\/span><\/p>\n\n\n\n<div id=\"list-ca3a805\" class=\"list-cd20696\"><ul><li><span style=\"font-weight: 400;\">SMS subscriptions<\/span><\/li><li><span style=\"font-weight: 400;\">Email subscriptions<\/span><\/li><li><span style=\"font-weight: 400;\">Event RSVPs<\/span><\/li><li><span style=\"font-weight: 400;\">eGuide download<\/span><\/li><li><span style=\"font-weight: 400;\">Contest sign-up or participation<\/span><\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sales Opportunities<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cImplement [number] sales incentives by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">eCommerce analytics can show you how many people are visiting your product description pages and adding items to their cart. But what you really want are for shoppers to add items to complete checkout, rather than \u201cwindow shop\u201d or use your cart merely to create wishlists.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you notice that shoppers aren\u2019t converting and\/or abandoned cart rates are high, you might need to incentivize them to complete their purchase. Many brands leverage influencer-specific coupon codes or free gifts for first-time buyers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a bonus, coupon codes are one of the most efficient ways to attribute sales to the right influencer.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Active Influencers<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease the number of active influencers to [number] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Scaling your influencer program with the right influencers greatly impacts your brand awareness, as well as your social content production. With each new addition to your influencer team, your brand\u2019s word-of-mouth spreads exponentially.<\/span><\/p>\n\n\n\n<p><b><i>That said, be careful not to sacrifice quantity for quality.&nbsp;<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The effectiveness of your influencer program relies on how well you vet your influencers. Don\u2019t be afraid to take a step back in your <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-activations-a-quick-guide-to-success\/\"><span style=\"font-weight: 400;\">influencer activations<\/span><\/a><span style=\"font-weight: 400;\"> if you notice that the quality of your influencer team is decreasing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/grin.co\/webinar\/talking-influencers-organifi-grin\/\" data-wplink-edit=\"true\"><span style=\"font-weight: 400;\">Organifi revamped their brand ambassador program<\/span><\/a><span style=\"font-weight: 400;\"> once they realized that they were partnering with the wrong type of influencers. By examining and updating their buyer personas, they were able to match with the right creators. Today, they scale their program based on their new influencer standards, and doing so has greatly increased their program ROI.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Active Influencer Campaigns<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cManage [number] of [monthly, quarterly, and annual] active influencer campaigns by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have the right team members and <\/span><a href=\"https:\/\/grin.co\/blog\/influencer-marketing-manager\/\"><span style=\"font-weight: 400;\">influencer relationship management tools<\/span><\/a><span style=\"font-weight: 400;\">, you may want to challenge them to manage more campaigns at a time. By adding more campaigns that assist consumers in each stage of your marketing funnel, you can maintain a steady flow of organic social growth and conversions.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Post Volume<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cComplete [number] pieces of influencer-generated content by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Closely related to the two previous KPIs, measuring and improving your influencer post frequency offers you more ways to track your program performance. Also, more influencer posts means a wider selection from which to repurpose authentic, high-performing content.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Posts Available for Repurposing<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cCollect, organize, and distribute [number] pieces of influencer-generated content among owned and paid brand channels by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">When agreeing to terms with your influencer, make sure that you\u2019ve requested rights to all campaign content. You\u2019ll want to gather and reuse that content in other ways. Not only does this approach extend the ROI of your influencer campaigns, but it will also significantly lower your content production costs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8 Low-level Influencer Campaign KPIs<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Engagements by Channel<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease [social channel] engagement by [percentage] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s not necessary to be active on every social media channel. If you locate your target audience on two or three platforms, you may want to focus your organic and influencer engagement there. This approach will help you grow your online presence faster.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When tracking engagement on your social channels, remember that each channel has its own set of available engagements. The best way to achieve them all is to become familiar with the various social media features on your favorite platforms and collaborate with your influencers on achieving more of each type of engagement.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Influencer Engagements by Post Type<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease<\/span><\/i> <em>engagement by [percentage] by [deadline].\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Just as you would track and improve engagement on specific social media platforms, you should also try to increase engagement for each type of social post.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When recruiting influencers, you\u2019ll want to pay attention to which post types they are most proficient with. Doing so will help you craft your influencer campaigns more strategically.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">User-generated Content (UGC)<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease user-generated content by [percentage] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">UGC includes both your influencer posts, as well as audiences responses to those influencer posts. Additionally, there may be people talking about your brand without your knowledge. It\u2019s important that you are tracking all positive UGC so that you can capitalize on it for future campaigns.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Average Engagement Rate<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease campaign\/program engagement by [percentage] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">You can find your engagement rate by dividing the number of likes, comments, shares, etc. by the total reach. The better aligned your influencers are with your brand, the more likely it is that your campaign and program engagement rate will increase.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conversions by Type<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease [type of conversion] by [percentage] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Similar to how you itemized your KPIs by social channel and post type, you may also want to distinguish between your various conversion opportunities and track each of them separately. This approach will give you insight on how eager your audience is to take \u201cnext steps\u201d with your brand.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Qualified Leads\/Prospects<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cGet [number] of qualified leads\/prospects by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have an intricate sales process where you are nurturing leads for a period of time before a larger purchase, it\u2019s not a bad idea to track your qualified lead volume as its own KPI.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also use this approach if you are trying to increase your SMS or email lists.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Post Link Clicks<\/span><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cIncrease influencer-generated link clicks by [percentage] by [deadline].\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Link clicks indicate web traffic and conversions. For best results, you may want to segment this KPI by channel and post type (see above).<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Campaign\/Influencer-specific KPIs<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019re managing several campaigns at once, you may have influencer or campaign-specific KPIs not listed here. No goal or milestone is too small. So even if a KPI is unique to a single influencer or campaign, you\u2019ll want to track it as a KPI.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to Use Your Influencer Campaign KPIs<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In conclusion, the goal of your influencer campaign KPIs is to measure growth and success. By setting challenging and realistic KPIs that align with your marketing goals, you\u2019ll be able to connect the dots between influencer campaigns and overall marketing ROI.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you decide on a KPI, be sure to record it for easy reference. You may also want to inform your team to keep everyone focused and hold each other accountable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Lastly, your KPIs can help you build relevant reports on the effectiveness of your influencer program. When you can demonstrate all the ways that your influencer program moves buyers through the marketing funnel, your supervisors will instantly understand how critical your influencers are to the brand\u2019s bottom line.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2023<\/h3>\n\n\n\n<div id=\"div-cf4cc7b\" class=\"div-c3af214\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c3af214-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c9e1bc9\" class=\"heading-c572f8d\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c6170c8\" class=\"query-cfd8307\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c877e50\" class=\"querytemplate-c2d8639\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c518dc5\" class=\"div-c95fc5b \" href=\"https:\/\/grin.co\/blog\/20-kpis-influencer-marketing-campaign\/\">\n<div id=\"div-ce5a04e\" class=\"div-ce5b864\">\n<div id=\"div-cfa162f\" class=\"div-cd9d367\">\n<h6 id=\"heading-cc6ddd3\" class=\"heading-c5997ce\">Apr 26<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c82e552\" class=\"image-cb9891d cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/20-KPIs-For-Your-Influencer-Marketing-Campaign-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cbc1907\" class=\"div-c3bc286\">\n<p id=\"paragraph-c9194b9\" class=\"paragraph-c2d8734\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-cec6fea\" class=\"heading-cd5f859\">20 KPIs For Your Influencer Marketing Campaign<\/h6>\n\n\n\n<p id=\"paragraph-c0f42cc\" class=\"paragraph-c1db0d3\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c78d2cc\" class=\"button-c287396 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c518dc5-q-2\" class=\"div-c95fc5b \" href=\"https:\/\/grin.co\/blog\/how-to-report-influencer-marketing-roi-to-your-boss\/\">\n<div id=\"div-ce5a04e-q-2\" class=\"div-ce5b864\">\n<div id=\"div-cfa162f-q-2\" class=\"div-cd9d367\">\n<h6 id=\"heading-cc6ddd3-q-2\" class=\"heading-c5997ce\">Mar 24<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c82e552-q-2\" class=\"image-cb9891d cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/03\/reporting-ROI-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-cbc1907-q-2\" class=\"div-c3bc286\">\n<p id=\"paragraph-c9194b9-q-2\" class=\"paragraph-c2d8734\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-cec6fea-q-2\" class=\"heading-cd5f859\">How to Report Influencer Marketing ROI to Your Boss<\/h6>\n\n\n\n<p id=\"paragraph-c0f42cc-q-2\" class=\"paragraph-c1db0d3\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c78d2cc-q-2\" class=\"button-c287396 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c518dc5-q-3\" class=\"div-c95fc5b \" href=\"https:\/\/grin.co\/blog\/brands-using-influencer-marketing\/\">\n<div id=\"div-ce5a04e-q-3\" class=\"div-ce5b864\">\n<div id=\"div-cfa162f-q-3\" class=\"div-cd9d367\">\n<h6 id=\"heading-cc6ddd3-q-3\" class=\"heading-c5997ce\">May 20<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c82e552-q-3\" class=\"image-cb9891d cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2019\/05\/brands-social-image-1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cbc1907-q-3\" class=\"div-c3bc286\">\n<p id=\"paragraph-c9194b9-q-3\" class=\"paragraph-c2d8734\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cec6fea-q-3\" class=\"heading-cd5f859\">9 Brands Who Nailed Influencer Marketing and Got Amazing Results<\/h6>\n\n\n\n<p id=\"paragraph-c0f42cc-q-3\" class=\"paragraph-c1db0d3\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c78d2cc-q-3\" class=\"button-c287396 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tracking the right numbers can help you achieve influencer marketing success. Creating an effective process for gathering, organizing, and reporting those numbers can feel overwhelming and maybe even a little boring<\/p>\n","protected":false},"author":2,"featured_media":14958,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[],"marketing-type":[176],"topics":[194],"post-author":[147],"individual_goals":[123],"industry":[],"program_status":[113],"class_list":["post-14957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-analytics","content-type-blog","level-beginner","marketing-type-influencer-marketing","topics-reporting-performance","post-author-grin-contributor","individual_goals-measure-campaign-performance","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":15892,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>Tracking key performance indicators (KPIs) is essential for achieving success in influencer marketing. The process of gathering and reporting these numbers can seem overwhelming, but it is crucial for understanding and improving your influencer campaigns. Setting effective KPIs transforms your influencer program and demonstrates its significance in meeting broader marketing objectives.<\/p>\n\n<h3>Understanding Influencer Marketing Metrics<\/h3>\n<p>A successful influencer marketing program is defined by clear objectives, KPIs, and metrics. Objectives may include increasing brand awareness or driving sales, while KPIs translate these objectives into measurable outcomes. Metrics are the specific numbers used to gauge success, like engagement rates or conversion tracking. Properly defining these elements helps in creating a structured approach to influencer campaigns.<\/p>\n\n<h3>Importance of Regular KPI Adjustments<\/h3>\n<p>The dynamic nature of social media requires marketers to frequently reassess their influencer marketing KPIs. Quarterly evaluations are common, but adjustments may be needed sooner in response to market changes or campaign performance. By maintaining an agile approach and staying connected with influencers, marketers can ensure their strategies remain effective and aligned with audience expectations.<\/p>","faq":null,"hand_picked_content":null,"read_duration":19,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=14957"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14957\/revisions"}],"predecessor-version":[{"id":50209,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/14957\/revisions\/50209"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/14958"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=14957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=14957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=14957"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=14957"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=14957"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=14957"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=14957"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=14957"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=14957"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=14957"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=14957"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=14957"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=14957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}