{"id":15130,"date":"2021-03-12T11:56:56","date_gmt":"2021-03-12T18:56:56","guid":{"rendered":"https:\/\/grin.co\/?post_type=podcast&#038;p=15130"},"modified":"2025-10-08T16:25:15","modified_gmt":"2025-10-08T23:25:15","slug":"leveraging-gamer-influencers-on-twitch-youtube","status":"publish","type":"podcast","link":"https:\/\/grin.co\/podcast\/leveraging-gamer-influencers-on-twitch-youtube\/","title":{"rendered":"Leveraging Gamer Influencers on Twitch &#038; YouTube"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">How properly vetting your streaming creators can help you build a spectacular influencer community<\/span><\/h3>\n<blockquote><i><span style=\"font-weight: 400;\">\u201cIt\u2019s about making sure you do your research to see what type of products these content creators have worked with in the past. GRIN has a <a href=\"https:\/\/grin.co\/creator-influencer-recruitment\/\">great dashboard<\/a> in the influencer report\u2026 You can see what type of content they\u2019ve done before, what their voice is, how they position a product, and you can see if they\u2019re using the <a href=\"https:\/\/grin.co\/content-management\/\">messages from the brand<\/a>. Those are things you wanna look at.\u201d &#8211; Dwayne Waite<\/span><\/i><\/blockquote>\n<span style=\"font-weight: 400;\">The gaming and streaming community is one of the most robust groups online today. Brands can support that community and achieve incredible success by partnering <a href=\"https:\/\/grin.co\/blog\/twitch-influencer-marketing\/\">Twitch<\/a> and <a href=\"https:\/\/grin.co\/blog\/the-ultimate-guide-to-youtube-influencer-marketing\/\">YouTube<\/a> content creators.<\/span>\n\n<span style=\"font-weight: 400;\">Dwayne was kind enough to join us for this exclusive Q&amp;A podcast episode. He asserts that being selective with your creator team is a critical key to influencer success.<\/span>\n<h3><span style=\"font-weight: 400;\">Leveraging Gamer Influencers on Twitch &amp; YouTube<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Breakdown of the GRIN Gets Real Schell Games Q&amp;A Episode<\/span><\/h4>\n<span style=\"font-weight: 400;\">With careful research and influencer support, gaming and technology brands can cut through the gamer creator roadblocks and stereotypes to build a powerful influencer community with high returns.<\/span>\n<blockquote><i><span style=\"font-weight: 400;\">\u201cBecause VR is hard to stream and creating good VR video is even harder, it is still always about quality. To showcase our games well, it needs to be a high-quality video.\u201d &#8211; Dwayne Waite<\/span><\/i><\/blockquote>\n<span style=\"font-weight: 400;\">Each channel &#8211; Twitch and YouTube &#8211; serve specific audiences and can provide you with new opportunities to expand your reach and add compelling pieces of authentic content to your library. Empowering your gamer audience can help your word-or-mouth spread organically and increase conversions now and in the future.<\/span>\n\n<span style=\"font-weight: 400;\">Dwayne tackles all of these topics and more, including:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to find top-performing influencer lookalikes.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Differences between the different streaming platforms.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Discord can enhance your influencer program.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique challenges that gaming and VR brands face in marketing.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/grin.co\/how-grin-works\/\">Streamlining your influencer campaign<\/a> workflows.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Quotes from This Episode<\/span><\/h3>\n<i><span style=\"font-weight: 400;\">\u201cI like our engagement rate for nano to <a href=\"https:\/\/grin.co\/blog\/the-ultimate-guide-to-micro-influencers\/\">micro influencers<\/a> to be between 1-3%. But it\u2019s not a one-size-fits-all, and so there could be one who\u2019s just starting out or has a large following and they get a lot of views, but they don\u2019t engage as much, like on Twitch. Twitch is not an engagement-type platform.\u201d<\/span><\/i>\n\n<i><span style=\"font-weight: 400;\">\u201cIf I did my research right, then my audience will be their [the creator\u2019s] audience. If what the creator is saying or doing works for their audience, then it should work for our audience.\u201d<\/span><\/i>\n\n<i><span style=\"font-weight: 400;\">\u201cWhenever we do a [influencer payment] combination &#8211; game key or <a href=\"https:\/\/grin.co\/blog\/product-seeding-influencer-gifting-how-it-works\/\">gifting<\/a>, some type of swag, and then some kind of paid model &#8211; that really seems to be the sweet spot for finding the content creators that we can work with for a long period of time.\u201d<\/span><\/i>","protected":false},"excerpt":{"rendered":"<p>How properly vetting your streaming creators can help you build a spectacular influencer community \u201cIt\u2019s about making sure you do your research to see what type of products these content creators have worked with in the past. GRIN has a great dashboard in the influencer report\u2026 You can see what type of content they\u2019ve done [&hellip;]<\/p>\n","protected":false},"featured_media":25616,"menu_order":0,"template":"","content-type":[210],"level":[201],"platform":[169,173],"type-of-creator":[195],"marketing-type":[176],"topics":[189],"podcast_style":[84],"class_list":["post-15130","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","content-type-podcast","level-beginner","platform-twitch","platform-youtube","type-of-creator-influencer","marketing-type-influencer-marketing","topics-finding-creators","podcast_style-style-2"],"acf":{"read_duration":4,"content_type":210},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/podcast\/15130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/podcast"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/25616"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=15130"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=15130"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=15130"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=15130"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=15130"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=15130"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=15130"},{"taxonomy":"podcast_style","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/podcast_style?post=15130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}