{"id":15177,"date":"2021-06-02T12:09:23","date_gmt":"2021-06-02T19:09:23","guid":{"rendered":"https:\/\/grin.co\/?p=15177"},"modified":"2025-10-03T14:41:37","modified_gmt":"2025-10-03T21:41:37","slug":"dtc-brands-frictionless-shopping-experience","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/dtc-brands-frictionless-shopping-experience\/","title":{"rendered":"How DTC Brands Can Create a Frictionless Shopping Experience for Customers"},"content":{"rendered":"\n\n\n<p><span style=\"font-weight: 400;\">Direct-to-consumer brands are the latest in agile, ecommerce retail. Because they enjoy lower production costs and access to a variety of affordable tech tools, <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/top-5-ways-dtc-brands-can-stay-ahead\/\"><span style=\"font-weight: 400;\">DTC brands are well-positioned<\/span><\/a><span style=\"font-weight: 400;\"> to set the pace for frictionless shopping in a post-COVID economy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From click-to-collect to augmented reality fashion fitting and social commerce features, DTC brands are redefining retail in ways few would have imagined just a decade ago.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"900\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-us-total-retail-sales-growth-by-segment-2019-2025-change-263799.webp\" alt=\"Line graph of &quot;US Total Retail Sales Growth, by Segment, 2019-2025&quot;\" class=\"wp-image-27119\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-us-total-retail-sales-growth-by-segment-2019-2025-change-263799.webp 858w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-us-total-retail-sales-growth-by-segment-2019-2025-change-263799-286x300.webp 286w, https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/eMarketer-us-total-retail-sales-growth-by-segment-2019-2025-change-263799-768x806.webp 768w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/244873\/us-total-retail-sales-growth-by-segment-2019-2025-change\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_3bfecd-38 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_6a60c2-ee\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>US Total Retail Sales Growth, by Segment, 2019-2025<\/em><\/strong><\/p>\n\n\n\n<p><em>% change<\/em><\/p>\n\n\n\n<p><em>2019<\/em><\/p>\n\n\n\n<div id=\"list-c8cae6a\" class=\"list-c8c23a8\"><ul><li><em>Total retail: 3.50%<\/em><\/li><li><em>Ecommerce*: 15.10%<\/em><\/li><li><em>Non-ecommerce: 2.20%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2020<\/em><\/p>\n\n\n\n<div id=\"list-c8e4240\" class=\"list-c65b9a8\"><ul><li><em>Total retail: 3.50%<\/em><\/li><li><em>Ecommerce*: 33.60%<\/em><\/li><li><em>Non-ecommerce: -0.20%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2021<\/em><\/p>\n\n\n\n<div id=\"list-c6d1ac8\" class=\"list-c034275\"><ul><li><em>Total retail: 3.80%\u00a0<\/em><\/li><li><em>Ecommerce*: 13.70%<\/em><\/li><li><em>Non-ecommerce: 2.20%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2022<\/em><\/p>\n\n\n\n<div id=\"list-cc40dc4\" class=\"list-c88ff9a\"><ul><li><em>Total retail: 3.80%<\/em><\/li><li><em>Ecommerce*: 15.00%<\/em><\/li><li><em>Non-ecommerce: 1.70%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2023<\/em><\/p>\n\n\n\n<div id=\"list-caef999\" class=\"list-c617220\"><ul><li><em>Total retail: 3.50%<\/em><\/li><li><em>Ecommerce*: 14.10%<\/em><\/li><li><em>Non-ecommerce: 1.30%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2024<\/em><\/p>\n\n\n\n<div id=\"list-c0477c1\" class=\"list-c3d655b\"><ul><li><em>Total retail: 3.50%<\/em><\/li><li><em>Ecommerce*: 13.40%<\/em><\/li><li><em>Non-ecommerce: 1.20%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>2025<\/em><\/p>\n\n\n\n<div id=\"list-cf66aea\" class=\"list-cf0eb41\"><ul><li><em>Total retail: 3.40%<\/em><\/li><li><em>Ecommerce*: 13.00%<\/em><\/li><li><em>Non-ecommerce: 0.90%<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: excludes travel and event tickets, payments (such as bill pay, taxes, or money transfers), food services and drinking place sales, gambling, and other vice goods sales; *includes products or services ordered using the internet, regardless of the method of payment or fulfillment<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, Feb 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And thanks to the <\/span><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.digitalcommerce360.com\/2021\/02\/19\/ecommerce-during-coronavirus-pandemic-in-charts\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><span style=\"font-weight: 400;\">surge of online shopping<\/span><\/a><span style=\"font-weight: 400;\"> (across generations), brands don\u2019t need a Nike-sized budget to offer a meaningful omnichannel shopping experience.<\/span><\/p>\n\n\n\n<div id=\"div-c879767\" class=\"div-caaa024\">\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What is frictionless shopping?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In ecommerce, <\/span><b><i>frictionless shopping means that customers can do more browsing and buying with fewer inconveniences along the way<\/i><\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Frictionless shopping builds on a great product or service to provide a great shopping experience. Today, DTC brands can\u2019t afford to have one without the other since the sheer volume of new online brands is growing fast.<\/span><\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201c46% percent of consumers said they would pay more for a <\/span><\/i><b><i>friendly and welcoming experience<\/i><\/b><i><span style=\"font-weight: 400;\">, and 55% said they\u2019d pay more for a <\/span><\/i><b><i>fast and efficient service<\/i><\/b><i><span style=\"font-weight: 400;\">.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/www.commbox.io\/the-complete-guide-to-creating-a-frictionless-customer-experience-fcx\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Commbox<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Thanks to <\/span><a href=\"https:\/\/grin.co\/blog\/automation-and-artificial-intelligence-in-ecommerce\/\"><span style=\"font-weight: 400;\">the latest technology<\/span><\/a><span style=\"font-weight: 400;\">, it is increasingly possible to remove barriers that everyone previously thought were unavoidable.<\/span><\/p>\n\n\n\n<p><b>To make online shopping truly seamless, customers must feel <\/b><b><i>joy<\/i><\/b><b> at the idea of visiting your store and <\/b><b><i>relief<\/i><\/b><b> knowing that doing business with your brand will be convenient and painless<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<div id=\"div-cd45f55\" class=\"div-ca2dd78\">\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the most common areas of friction for a DTC customer?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Forward-thinking retailers can identify inconveniences before consumers are even aware themselves. In fact, it\u2019s only after a brand \u201chacks\u201d an inconvenience that consumers realize what they\u2019ve been missing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, customers who used to accept 7-10 business day shipping now won\u2019t give a brand the light of day if they can\u2019t get their order in less than a week, thanks in large part to Amazon Prime\u2019s two-day shipping guarantee.<\/span><\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that find these ecommerce shortcuts do so only after gaining an in-depth knowledge of their customer pain points, goals, and aspirations. That\u2019s why frictionless shopping is an ongoing improvement process in retail.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As such, DTC brands often don\u2019t have to \u201creinvent the wheel\u201d when it comes to frictionless shopping. Among the most common points of friction in online retail are:<\/span><\/p>\n\n\n\n<div id=\"list-c650f45\" class=\"list-cda62dc\"><ul><li>Brand credibility is low.<\/li><li>The buying process is too tedious.<\/li><li>The DTC website is not user-friendly.<\/li><li>Mixed marketing messages interrupt the buyer\u2019s journey and sales funnel.<\/li><li>Brand channels are multi-channel instead of omnichannel.<\/li><li>Consumers wait three or more business days for their order.<\/li><li>Difficult return or exchange process.<\/li><li>Personalization is poor or absent.<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Brand credibility is low.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Because of how many brands consumers can choose from, <\/span><b>an unknown brand is an untrusted brand<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consumer distrust is perhaps the leading cause of friction in the shopping experience. Without customer reviews or a reliable online presence spread across multiple platforms, prospects fail to enter the customer funnel.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The buying process is too tedious.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A major turn off for online shoppers is a drawn out \u201cadd to cart\u201d and checkout process. <\/span><b>Clicking through 5-7 different pages to complete a purchase was okay for ecommerce pre-2010, but in 2021, that is simply unacceptable<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Particularly for online stores that require users to create an account, buyers should not feel like they are bending over backwards to save items to a cart, navigate through multiple redirects, choose from a restricted list of payment options, or re-enter previously saved billing\/shipping addresses.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The website is not user-friendly.<\/span><\/h3>\n\n\n\n<p><b>Another point of friction for DTC brands is a website that is hard to understand and use<\/b><span style=\"font-weight: 400;\">. Shoppers should be able to find what they are looking for easily.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Website visitors will not want to buy from a website that lacks reliable search features, relevant product description pages, category menus, and a collection of easy-to-find customer assistance tools.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Mixed marketing messages interrupt the buyer\u2019s journey and sales funnel.<\/span><\/h3>\n\n\n\n<p><b>DTC brands that use ambiguous messaging or poorly-planned marketing strategies confuse their audiences<\/b><span style=\"font-weight: 400;\">. In some cases, brands target the wrong audience altogether.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is easy for brands to lose touch with the consumer\u2019s point of view. When this happens, the brand might mean to say one thing but communicate something entirely different.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Brand channels are multi-channel instead of omnichannel.<\/span><\/h3>\n\n\n\n<p><b>Extending your online store onto other channels is great &#8211; unless those channels aren\u2019t in sync<\/b><span style=\"font-weight: 400;\">. When you don\u2019t have seamless integration among your various channels, shoppers can\u2019t count on your brand to keep up with inventory, provide up-to-date order information, or save lists they\u2019ve created on one of your channels.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/multichannel-omnichannel.webp\" alt=\"Infographic of Multichannel vs Omnichannel\" class=\"wp-image-24358\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/fitsmallbusiness.com\/omnichannel-multichannel-retailing\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Fit Small Business<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_f8d81e-15 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_7e9b8b-41\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Multichannel<\/em><\/p>\n\n\n\n<div id=\"list-c8b1adb\" class=\"list-c890284\"><ul><li><em>Store<\/em><\/li><li><em>Web<\/em><\/li><li><em>Mobile<\/em><\/li><li><em>Social Phone<\/em><\/li><li><em>All channels are available to the consumer but are not integrated.<\/em><\/li><li><em>Omnichannel<\/em><\/li><li><em>Store<\/em><\/li><li><em>Web<\/em><\/li><li><em>Mobile<\/em><\/li><li><em>Social Phone<\/em><\/li><li><em>All channels available to the consumer and they are connected.<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>FitSmallBusiness.com<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Consumers wait five or more business days for their order.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Unless you are shipping internationally or across an ocean, most online shoppers will balk at the idea of having to wait a week or longer for their order.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a disclaimer, most shoppers don\u2019t mind having the option for longer, cheaper shipping. <\/span><b>But many ecommerce websites still don\u2019t give customers the option for faster shipping<\/b><span style=\"font-weight: 400;\">, to include overnight or rushed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">It is painfully difficult to return or exchange products.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A common pain point for shoppers when buying online is the risk of getting the wrong size, color, flavor, etc. <\/span><b>This pain point swells when that customer finds out the hard way that the return process is costly or challenging<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Offering a simple, expedited return\/exchange process is one of the most overlooked ways that DTC brands can remove obstacles for their shoppers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Personalization is poor or absent.<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cEcommerce personalization is a set of tools and strategies that deliver a constantly updated and user-centric online shopping experience.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; GRIN, <\/em><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/personalize-customers-shopping-experience-for-ecommerce\/\"><em>Top 5 Ways to Personalize Your Customer\u2019s Shopping Experience for Ecommerce<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Brands that treat their products and services as \u201cone size fits all\u201d are liable to fail unless they offer rock-bottom prices. But even when marketing the lowest price possible, many consumers still opt for a more personalized experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Personalization can include simple product suggestions, such as those based on past purchases or searches. It can also include intuitive features, like AR fitting rooms and customer preference surveys followed by tailored recommendations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8 tips for DTC brands to create a frictionless shopping experience<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Customer advocacy and influencer marketing can drastically increase your brand credibility.<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cWe\u2019re seeing a huge range of influencers who just want to do these amazing, very candid, very honest videos, and then be able to put people in touch with those products immediately.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; Rayhan Perera, <\/em><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/podcast\/how-to-use-video-to-create-a-connection-with-customers-and-drive-sales\/\"><em>GRIN Gets Real Podcast<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">When few consumers know that you exist, you can accomplish more with less by partnering with influential customers, to include loyal fans and social media influencers. These individuals will not only give you invaluable user-generated content, but they will also provide your brand with powerful social proof to boost awareness and sales.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cGenuine trust is the only fix. Direct relationships inspire honest endorsement.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; GRIN, <\/em><a href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\"><em>Authentic Influencer Marketing<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Find ways to reduce the number of clicks required to purchase.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This goal is difficult to achieve without shoppers creating an online profile on your website, but any steps you take to reduce the number of clicks for customers to complete their purchase, the better.<\/span><\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/the-future-of-in-app-shopping-on-instagram-in-2021\/\"><span style=\"font-weight: 400;\">In-app shopping<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook, Instagram, and TikTok all come with the functionality to help users buy in just a few clicks. Using these social commerce tools allows you to offer a better user experience while you collect the resources you need to improve your site\u2019s checkout process.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Invest in high-quality UX design.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">UX design is the process of making your website more welcoming, intuitive, and personalized. Many ecommerce platforms like Shopify come with a few customizable <a href=\"https:\/\/www.uxtweak.com\/ux-design\/\" target=\"_blank\" rel=\"noopener\">UX design<\/a> features.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/what-does-a-ux-designer-do.webp\" alt=\"Infographic of what a UX designer does\" class=\"wp-image-24356\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/careerfoundry.com\/en\/blog\/ux-design\/what-does-a-ux-designer-actually-do\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Career Foundry<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_c3d16b-37 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_309bcf-00\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>What Does a UX Designer Do?<\/strong><\/em><\/p>\n\n\n\n<div id=\"list-cf95623\" class=\"list-c9ad794\"><ul><li><em>Competitor analysis<\/em><\/li><li><em>Customer analysis and user research<\/em><\/li><li><em>Product structure and strategy<\/em><\/li><li><em>Content development<\/em><\/li><li><em>Prototyping and wireframing<\/em><\/li><li><em>Testing and iteration<\/em><\/li><li><em>Coordination with UI designer(s)<\/em><\/li><li><em>Coordination with developer(s)<\/em><\/li><li><em>Analysis and iteration<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a more in-depth frictionless shopping experience, you might want to consult a UX\/UI design expert or agency.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Identify your brand DNA and develop an authentic content marketing strategy.<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cThere\u2019s been a shift in consumer attitudes over the last few years, which is that people are over the B.S. And we\u2019ve hit a tipping point where suddenly those brands [who are] actually authentic, and that are human, and that are just coming at you as they are, it\u2019s actually pretty refreshing. And it\u2019s led to those brands growing faster. \u201c <\/span><\/i><\/p>\n<cite><em>\u2013 Matt Barnett, <\/em><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/podcast\/how-to-instantly-build-trust-with-your-ideal-customers-and-turn-them-into-lifetime-raving-fans\/\"><em>GRIN Gets Real Podcast<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Authenticity is more than \u201cfeel good\u201d marketing. When consumers see a genuine effort from a brand that shares their values, solves their problems, and makes them feel empowered to achieve their goals, that brand\u2019s marketing resonates in a way that is difficult for competitors to imitate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-do-you-create-authentic-content\/\"><span style=\"font-weight: 400;\">create authentic content<\/span><\/a><span style=\"font-weight: 400;\">, you increase the effectiveness of your organic reach (website, social media, etc.), boost brand loyalty, and decrease your customer acquisition costs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Invest in omnichannel retail capabilities.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An omnichannel retail strategy used to be an approach for brands with brick-and-mortar storefronts and enterprise budgets. But thanks to the explosion in ecommerce over the last few years, a growing number of shoppers are finding a 360 shopping experience online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your DTC brand uses more than one platform &#8211; website, mobile app, pop-up shops, social commerce, etc. &#8211; the steps you take to integrate these channels contribute to an omnichannel marketing and sales success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Users can visit your store on any medium and get essentially the same, amazing experience, complete with profile data, wish lists, and saved payment methods.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">6. Focus on geographical regions for faster shipping and&nbsp;streamline your product fulfillment process.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s hard to beat Amazon\u2019s two-day shipping without <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/what-dtc-brands-need-to-know-about-selling-on-amazon\/\"><span style=\"font-weight: 400;\">becoming a Prime Seller<\/span><\/a><span style=\"font-weight: 400;\">. But if you see ways to expedite your <a href=\"https:\/\/www.warehousingandfulfillment.com\/specialties\/best-order-fulfillment-services-for-small-businesses-and-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">fulfillment and shipping process<\/a>, you can reduce order wait times enough to delight your customers.<\/span><\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7c0130\" class=\"image-cd95961 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/eMarketer-click-to-door-speed-us-digital-purchases-made-on-amazon-vs-other-retail-sites-jan-2019-march-2020-in-days-255156-1.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/eMarketer-click-to-door-speed-us-digital-purchases-made-on-amazon-vs-other-retail-sites-jan-2019-march-2020-in-days-255156-1.webp 887w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/eMarketer-click-to-door-speed-us-digital-purchases-made-on-amazon-vs-other-retail-sites-jan-2019-march-2020-in-days-255156-1-296x300.webp 296w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/eMarketer-click-to-door-speed-us-digital-purchases-made-on-amazon-vs-other-retail-sites-jan-2019-march-2020-in-days-255156-1-768x779.webp 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" width=\"887\" height=\"900\" alt=\"Line graph of &quot;Click-to-Door Speed* for US Digital Purchases Made on Amazon vs. Other Retail Sites, Jan 2019-March 2020&quot;\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/chart-na1.emarketer.com\/236230\/click-to-door-speed-us-digital-purchases-made-on-amazon-vs-other-retail-sites-jan-2019-march-2020-in-days\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_089fc3-32 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_69c289-8e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>Click-to-Door Speed* for US Digital Purchases Made on Amazon vs. Other Retail Sites, Jan 2019-March 2020<\/em><\/strong><\/p>\n\n\n\n<p><em>in days<\/em><\/p>\n\n\n\n<p><em>Jan-19<\/em><\/p>\n\n\n\n<div id=\"list-cb1ea19\" class=\"list-c3c0ddd\"><ul><li><em>Amazon: 3.4<\/em><\/li><li><em>Other retailers: 6.7<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Feb-19<\/em><\/p>\n\n\n\n<div id=\"list-cccce23\" class=\"list-cd46623\"><ul><li><em>Amazon: 3.3<\/em><\/li><li><em>Other retailers: 6.6<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Mar-19<\/em><\/p>\n\n\n\n<div id=\"list-c0fd33b\" class=\"list-c404bc6\"><ul><li><em>Amazon: 3.3<\/em><\/li><li><em>Other retailers: 6.6<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Apr-19<\/em><\/p>\n\n\n\n<div id=\"list-cd6be08\" class=\"list-c5be7b9\"><ul><li><em>Amazon: 3<\/em><\/li><li><em>Other retailers: 6.4<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>May-19&nbsp;<\/em><\/p>\n\n\n\n<div id=\"list-c214868\" class=\"list-c4fcee6\"><ul><li><em>Amazon: 2.9<\/em><\/li><li><em>Other retailers: 6.5<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Jun-19&nbsp;<\/em><\/p>\n\n\n\n<div id=\"list-cceb5b5\" class=\"list-cdd4fdd\"><ul><li><em>Amazon: 2.8<\/em><\/li><li><em>Other retailers: 6.3<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Jul-19<\/em><\/p>\n\n\n\n<div id=\"list-cdebb49\" class=\"list-c74cd0f\"><ul><li><em>Amazon: 3<\/em><\/li><li><em>Other retailers: 6.3<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Aug-19<\/em><\/p>\n\n\n\n<div id=\"list-cb231e5\" class=\"list-c6ea483\"><ul><li><em>Amazon: 2.8<\/em><\/li><li><em>Other retailers: 6.3<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Sep-19<\/em><\/p>\n\n\n\n<div id=\"list-c8f697f\" class=\"list-c22f378\"><ul><li><em>Amazon: 2.8<\/em><\/li><li><em>Other retailers: 6.3\u00a0<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Oct-19<\/em><\/p>\n\n\n\n<div id=\"list-c33264d\" class=\"list-cc1510a\"><ul><li><em>Amazon: 2.5<\/em><\/li><li><em>Other retailers: 6.1<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Nov-19<\/em><\/p>\n\n\n\n<div id=\"list-ca775b6\" class=\"list-cce75b5\"><ul><li><em>Amazon: 2.6<\/em><\/li><li><em>Other retailers: 6<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Dec-19<\/em><\/p>\n\n\n\n<div id=\"list-ce1b006\" class=\"list-c112708\"><ul><li><em>Amazon: 2.9<\/em><\/li><li><em>Other retailers: 6<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Jan-20<\/em><\/p>\n\n\n\n<div id=\"list-c515604\" class=\"list-c6a0bdb\"><ul><li><em>Amazon: 2.3<\/em><\/li><li><em>Other retailers: 5.3<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Feb-20<\/em><\/p>\n\n\n\n<div id=\"list-c192a99\" class=\"list-c13e55c\"><ul><li><em>Amazon: 2.2<\/em><\/li><li><em>Other retailers: 5.1<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Mar-20<\/em><\/p>\n\n\n\n<div id=\"list-c1872d8\" class=\"list-cb3dd9b\"><ul><li><em>Amazon: 3.4<\/em><\/li><li><em>Other retailers: 5.9<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: represents activity on Rakuten Intelligence\u2019s platform, broader industry metrics may vary; *the number of days from a digital purchase transaction to package arrival<\/em><\/p>\n\n\n\n<p><em>Source: Rakuten Intelligence, May 4, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some DTC brands focus their efforts on specific regions where they know they can achieve faster shipping. <a href=\"https:\/\/www.daytranslations.com\/industries\/eservices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ecommerce localization<\/a> tactics allow you to invest resources to dominate a geographical area and expand as the brand gains more distribution capabilities.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the same note, offering free shipping and including expedited shipping at a price is a legitimate frictionless shopping approach that can further <a href=\"https:\/\/grin.co\/blog\/customer-centric-content\/\">endear customers to your brand<\/a>.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">7. Make returns and exchanges painless.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">No DTC brand enjoys managing returns and exchanges. But the reality is that it is nearly impossible to nurture brand loyalty without a streamlined return\/exchange process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When customers know that they can return or exchange products with modest effort, they will feel more confident in making future purchases with your brand. Advertising a smooth return process can also encourage new customers to make their first purchase sooner.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">8. Never stop nurturing relationships with your customers so that you can further personalize your brand.<\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cPersonalization is a balance between automation technology and a marketer\u2019s emotional intelligence.\u201d <\/span><\/i><\/p>\n<cite><em>&#8211; GRIN, <\/em><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/personalize-customers-shopping-experience-for-ecommerce\/\"><em>Top 5 Ways to Personalize Your Customer\u2019s Shopping Experience for Ecommerce<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">If you go the extra mile to identify your ideal customer, connect with them, and then welcome their feedback, there is literally no limit to your brand\u2019s personalization potential.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you personalize, you must be set up to manage long-term relationships with your customers. Incidentally, your customer relationships also create a solid foundation for discovering new frictionless shopping opportunities now and in the future.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There is literally nothing more important in retail than the brand-consumer connection.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Digital shopping allows consumers to choose from many brands for a single product. The world has evolved beyond scarcity to a place where <\/span><b>quality, personalization, and authenticity become critical factors that impact a customer\u2019s buying decision<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The more you invest in knowing and engaging your customer, the greater your <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\">ROI<\/a> will be. To achieve a frictionless shopping experience, your DTC brand must become truly customer-centric.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And once you\u2019ve mastered making your customer king, you\u2019ll have earned their trust, loyalty, and viral word-of-mouth.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Stop wondering whether your brand is making an impact with customers online. Manage <\/span><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-influencer-recruitment\/\"><span style=\"font-weight: 400;\">influential customer relationships<\/span><\/a><span style=\"font-weight: 400;\"> in just a few clicks with <a href=\"https:\/\/grin.co\/how-grin-works\/\">GRIN<\/a> today.<\/span><\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: February 2024<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading_0fe296-bc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0fe296-bc\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_1363cb-98 kt-accordion-has-11-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_6694cc-7a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is a frictionless shopping experience?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A frictionless shopping experience is when buyers have an easy time finding, buying, and getting products or services. It involves intuitive and user-friendly interfaces, streamlined checkout processes, and personalized recommendations. The goal of frictionless shopping is to create a smooth and enjoyable experience for a buyer. It maximizes convenience and minimizes any potential frustrations for the customer.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_96fa25-9a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is an example of a frictionless shopping experience?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>An example of frictionless shopping is when a customer uses a mobile app to browse a curated selection of products. That app allows them to easily add items to their cart with a single tap. They can then complete the sale with a secure and quick payment method like fingerprint or facial recognition. An automatic system then processes and ships the order to the buyer&#8217;s preferred address.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane_15179c-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What does frictionless retail mean?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Frictionless retail removes or minimizes barriers, obstacles, and inefficiencies from the shopping experience. It focuses on creating seamless interactions between buyers and sellers, both online and offline.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-cf6402c\" class=\"div-cd56446\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-cd56446-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-ca8c519\" class=\"heading-c635b51\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c218575\" class=\"query-c777131\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c09ed45\" class=\"querytemplate-c81271e\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cb171a9\" class=\"div-c469849 \" href=\"https:\/\/grin.co\/blog\/understanding-the-creator-economy\/\">\n<div id=\"div-c0f13a1\" class=\"div-c8e28ef\">\n<div id=\"div-c4d2719\" class=\"div-c011d00\">\n<h6 id=\"heading-cf15f13\" class=\"heading-c776ccd\">Oct<\/h6>\n\n\n\n<h6 id=\"heading-c953802\" class=\"heading-cfea666\">11<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ce30384\" class=\"image-c211d29 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c1b33a6\" class=\"div-c2ad129\">\n<p id=\"paragraph-c40bbf8\" class=\"paragraph-ca3e8df\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c0a96df\" class=\"heading-cc702db\">Understanding the Creator Economy<\/h6>\n\n\n\n<p id=\"paragraph-c25d47e\" class=\"paragraph-cc36e30\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c56fc0b\" class=\"button-c4a5515 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cb171a9-q-2\" class=\"div-c469849 \" href=\"https:\/\/grin.co\/blog\/making-the-switch-from-brick-and-mortar-to-ecommerce\/\">\n<div id=\"div-c0f13a1-q-2\" class=\"div-c8e28ef\">\n<div id=\"div-c4d2719-q-2\" class=\"div-c011d00\">\n<h6 id=\"heading-cf15f13-q-2\" class=\"heading-c776ccd\">Sep<\/h6>\n\n\n\n<h6 id=\"heading-c953802-q-2\" class=\"heading-cfea666\">01<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ce30384-q-2\" class=\"image-c211d29 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/online-shopping-social-image.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/online-shopping-social-image.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/online-shopping-social-image-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/online-shopping-social-image-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/online-shopping-social-image-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c1b33a6-q-2\" class=\"div-c2ad129\">\n<p id=\"paragraph-c40bbf8-q-2\" class=\"paragraph-ca3e8df\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c0a96df-q-2\" class=\"heading-cc702db\">DTC Strategy 2024: Making the Switch from Brick-and-Mortar to Ecommerce<\/h6>\n\n\n\n<p id=\"paragraph-c25d47e-q-2\" class=\"paragraph-cc36e30\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c56fc0b-q-2\" class=\"button-c4a5515 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cb171a9-q-3\" class=\"div-c469849 \" href=\"https:\/\/grin.co\/blog\/top-direct-to-consumer-dtc-brands-to-watch\/\">\n<div id=\"div-c0f13a1-q-3\" class=\"div-c8e28ef\">\n<div id=\"div-c4d2719-q-3\" class=\"div-c011d00\">\n<h6 id=\"heading-cf15f13-q-3\" class=\"heading-c776ccd\">Feb<\/h6>\n\n\n\n<h6 id=\"heading-c953802-q-3\" class=\"heading-cfea666\">22<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ce30384-q-3\" class=\"image-c211d29 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dtc-trends-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c1b33a6-q-3\" class=\"div-c2ad129\">\n<p id=\"paragraph-c40bbf8-q-3\" class=\"paragraph-ca3e8df\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c0a96df-q-3\" class=\"heading-cc702db\">Top Direct-to-Consumer (DTC) Brands to Watch<\/h6>\n\n\n\n<p id=\"paragraph-c25d47e-q-3\" class=\"paragraph-cc36e30\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c56fc0b-q-3\" class=\"button-c4a5515 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Direct-to-consumer brands are the latest in agile, ecommerce retail. <\/p>\n","protected":false},"author":2,"featured_media":15182,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[200],"marketing-type":[180],"topics":[193],"post-author":[147],"individual_goals":[119,121,122],"industry":[],"program_status":[113,114,115,116],"class_list":["post-15177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-customer","marketing-type-dtc-marketing","topics-relationship-management","post-author-grin-contributor","individual_goals-drive-sales","individual_goals-streamline-marketing-processes","individual_goals-marketing-innovation","program_status-beginner-0-10","program_status-intermediate-10-50","program_status-established-50-100","program_status-juggernaut-100"],"acf":{"notification_sent":true,"view_count":9378,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":17,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/15177\/revisions"}],"predecessor-version":[{"id":50204,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/15177\/revisions\/50204"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/15182"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=15177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=15177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=15177"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=15177"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=15177"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=15177"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=15177"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=15177"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=15177"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=15177"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=15177"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=15177"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}