{"id":15554,"date":"2021-06-28T08:26:00","date_gmt":"2021-06-28T15:26:00","guid":{"rendered":"https:\/\/grin.co\/?p=15554"},"modified":"2025-10-03T14:41:36","modified_gmt":"2025-10-03T21:41:36","slug":"instagram-creator-week-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/instagram-creator-week-what-you-need-to-know\/","title":{"rendered":"Instagram Creator Week &#8211; Everything You Need to Know for Your Brand"},"content":{"rendered":"\n\n\n<p>More brands are invested in the <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/understanding-the-creator-economy\/\">creator economy<\/a> than they\u2019ve ever been. For this reason, creator platforms &#8211; such as Facebook, <a href=\"https:\/\/grin.co\/blog\/instagram-influencer-marketing\/\" class=\"rank-math-link\">Instagram<\/a>, and <a href=\"https:\/\/grin.co\/blog\/everything-to-know-about-tiktok-influencer-marketing\/\" class=\"rank-math-link\">TikTok<\/a> &#8211; are expanding their content-building and social commerce features.<\/p>\n\n\n\n<p>A notable milestone in the evolution of the creator economy was Instagram\u2019s Creator Week in June. If you work with influencers, here\u2019s the inside scoop of what went down for Instagram creators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Instagram Creator Week?<\/h2>\n\n\n\n<p><strong><em>Creator Week occurred for the first time ever on June 8-10, 2021, and featured exclusive events to empower the creator economy on Instagram<\/em><\/strong>.<\/p>\n\n\n\n<p>Live participation in Creator Week was by invitation only, but IG was diligent to post many of the virtual events on the <a href=\"https:\/\/www.instagram.com\/creators\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">@creators<\/a> page for fans.<\/p>\n\n\n\n<p>There\u2019s strong evidence that Facebook plans to make Creator Week an annual event, though there has been no official announcement about when the next Creator Week will take place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The @creators IG page<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/creators\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/creators\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this profile on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/creators\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener\">Instagram\u2019s @Creators<\/a> (@<a href=\"https:\/\/www.instagram.com\/creators\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener\">creators<\/a>) \u2022 Instagram photos and videos<\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/creators\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Instagram\u2019s @creators page<\/a> is not unique to Creator Week. Facebook launched the channel long before to build its own creator community.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOur goal with the @creators account is to educate creators all over the world about the latest product launches and best practices for growing their Instagram account.\u201d <\/em><\/p>\n<cite><em>&#8211; <\/em>Instagram Insider<em>, Summer 2021<\/em><\/cite><\/blockquote>\n\n\n\n<p>Influencer marketing managers should know that their Instagram creators are most likely tuned in to news and tips on the @creators page. It is perhaps the single-most popular creator-specific channel online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Insider<\/h3>\n\n\n\n<p><em>Instagram Insider<\/em> is a publication (also existing before the Creator Week launch) built especially for IG creators. In celebration of Creator Week, Facebook launched an <em>Instagram Insider<\/em> special edition.<\/p>\n\n\n\n<p>This particular issue featured hot topics relevant to the creator economy, as well as guest speaker introductions for Creator Week breakout sessions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Creator Week important for brands?<\/h2>\n\n\n\n<p><em>Are you wondering why you should care about Creator Week if you\u2019re a brand?!<\/em><\/p>\n\n\n\n<p>Many of the topics and forecasts discussed in the latest Instagram Creator Week provide unique insights for ecommerce brands.<\/p>\n\n\n\n<p>Here are the top five reasons why you should learn more about this major Instagram event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The world of Instagram creators is growing fast.<\/h3>\n\n\n\n<p>Creator Week acknowledged that the number of active creators is enormous. Additionally, many of those creators are taking serious steps to develop a professional brand.<\/p>\n\n\n\n<p>That means that brands have <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-influencer-recruitment\/\">more influencers to choose from<\/a> than they did just a couple years ago.<\/p>\n\n\n\n<p>This trend is great news for brands. <strong><em>Using the right tools and methodology, you can be more selective about your influencer outreach and enjoy more <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-management\/\">collaborative relationships<\/a> with serious-minded creators<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Instagram wants to open new opportunities for creators to do what they do professionally.<\/h3>\n\n\n\n<p>As the creator economy develops, full-time Instagram users want more ways to monetize their brand. It\u2019s in Facebook\/Instagram\u2019s best interest to help creators in this way, because professional creators only get better at crafting content when it becomes their professional career.<\/p>\n\n\n\n<p>Creating an influencer payment structure is a key piece of any influencer program. As Instagram opens more cash flow opportunities for creators, it should have a two-fold impact on brand collaborations.<\/p>\n\n\n\n<p><strong><em>First, creators will have a better self-awareness for their worth<\/em><\/strong>. Brands that already have a reasonable compensation structure in place shouldn\u2019t feel nervous. But if you\u2019ve tried to get by solely on<a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/product-seeding-influencer-gifting-how-it-works\/\"> product gifting<\/a> campaigns, your ability to collaborate with Instagram influencers may grow more difficult.<\/p>\n\n\n\n<p><strong><em>Second, creators will be able to generate money from multiple sources, thereby lowering the threshold that might have them compromise their authenticity or worth<\/em><\/strong>. This is great news for brands. You\u2019ll be able to negotiate with your influencers leaving more room for negotiations because influencers will not depend solely on you for their livelihood.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Creator feedback is allowing Instagram to cater its channel to users.<\/h3>\n\n\n\n<p>Instagram made it clear that they plan to push out new content and engagement opportunities for creators. These features continue to improve creators\u2019 ability to connect with their audience.<\/p>\n\n\n\n<p>By that same token, the easier it is for influencers to create genuine, relatable content, the better it will be for consumers once that influencer accepts a brand collaboration. Within a robust creator space, influencers can focus on what they do best and partner only with those brands that match their values, tone, and voice.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen people trust someone\u2019s endorsement of your brand, when they can sense the relationship is real, they believe it\u2014and they\u2019ll buy.\u201d <\/em><\/p>\n<cite><em>&#8211; GRIN, <\/em><a href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\"><em>Authentic Influencer Marketing<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p>When influencers have a stronger relationship to their audience and brands have a strong relationship with their influencers, brand-influencer partnerships become more authentic. <strong><em>That authenticity helps brands lower their customer acquisition costs and increase customer loyalty during and after their influencer campaigns<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Instagram is modeling how to connect and build relationships with creators.<\/h3>\n\n\n\n<p>If you were ever unclear about how to build and maintain thriving relationships with creators, Instagram offers a great example for how to do it. The @creators page alone will show you how influencers think, what they need, and how to engage with them.<\/p>\n\n\n\n<p>The reason that IG\u2019s first Creator Week was such an enormous success was because the platform prioritized creator relationships.&nbsp;<\/p>\n\n\n\n<p><strong><em>Brands can explore those posts on @creators (particularly those posts dated June 8-10), read the comments, and gather ideas for how they can successfully manage their own <\/em><\/strong><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/how-to-build-an-influencer-community\/\"><strong><em>influencer communities<\/em><\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Brand social media managers are creators.<\/h3>\n\n\n\n<p>If you have a team of marketers managing your social channels, that means that <strong><em>your brand requires a creator mindset<\/em><\/strong>, too. Anyone who creates content can get value from the wealth of information dispersed during Creator Week.<\/p>\n\n\n\n<p><strong><em>Brand marketers can still enjoy access to many of the tools and workshops that occurred during Instagram\u2019s event<\/em><\/strong>. And depending on whether Facebook\/Instagram plans to launch another one, members of your team may be able to attend future events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A breakdown: What happened during Creator Week 2021?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Day 1 &#8211; June 8<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CP3VQsGAbxH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CP3VQsGAbxH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CP3VQsGAbxH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Instagram\u2019s @Creators (@creators)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>On day one, Instagram launched various workshops tand educational panels with lead IG creators and members of the Instagram staff.<\/p>\n\n\n\n<p>One of the most popular workshops included a discussion on algorithms, \u201c<a href=\"https:\/\/www.instagram.com\/tv\/CP3ZawnAS9g\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Algorithms Myth Busting with Laurise McMillian<\/a>.\u201d<\/p>\n\n\n\n<p>Instagram also announced an <a href=\"https:\/\/www.instagram.com\/p\/CP3q2MvhByp\/?utm_source=ig_web_copy_link\" rel=\"nofollow noopener\" class=\"rank-math-link\" target=\"_blank\">upcoming Affiliate Program<\/a> that includes a streamlined process for influencers to promote products and receive commissions on those sales.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CP3sDYVhowY\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Facebook\u2019s Mark Zuckerberg<\/a> also popped in to share a snapshot of upcoming creator features within Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Day 2 &#8211; June 9<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CP6k402AiKt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CP6k402AiKt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CP6k402AiKt\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Instagram\u2019s @Creators (@creators)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Creator Week day two turned creators\u2019 focus onto the synergy between mainstream press and creator content. A panel of lead reporters led <a href=\"https:\/\/www.instagram.com\/tv\/CP56hVGg23O\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">classes on media training<\/a> and offered some actionable tips for getting the attention of major publishers.<\/p>\n\n\n\n<p>Top-performing influencers also led a seminar on how to partner with brands. One class, <a href=\"https:\/\/www.instagram.com\/tv\/CP5_rFEAN-h\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">\u201cFrom Getting Products to Getting Paid<\/a>,\u201d specifically guided aspiring influencers on how to acquire their first lucrative brand deal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Day 3 &#8211; June 10<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CP9DDRyhJvj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CP9DDRyhJvj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CP9DDRyhJvj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Instagram\u2019s @Creators (@creators)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>On day three, workshops focused on content curation and continued the discussion on brand-influencer collaborations.&nbsp;<\/p>\n\n\n\n<p>One of the highlights of day three came with a visit from Instagram and YouTube sensation, <a href=\"https:\/\/www.instagram.com\/saweetie\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Saweetie<\/a>. She led a seminar on seasonal content, \u201c<a href=\"https:\/\/www.instagram.com\/tv\/CP6vb72hWQA\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Essentials for a Pretty Summer<\/a>.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New IG tools for creators &amp; brands<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">For creators<\/h3>\n\n\n\n<p>The <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/creator-week-2021-new-ways-for-creators-to-make-a-living\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">two major updates announced<\/a> during Creator Week are:<\/p>\n\n\n\n<div id=\"list-c9b4855\" class=\"list-c0cc410\"><ul><li><strong>Instagram\u2019s <a href=\"https:\/\/grin.co\/blog\/affiliate-marketing-for-beginners\/\">affiliate program<\/a><\/strong> &#8211; Instead of waiting for partnering brands to take the initiative, influencers can \u201ctag products from the brands they work with or use Shops if they have their own product line.\u201d This feature is a notable social commerce upgrade to increase opportunities for creators to inspire followers and make a living.\u00a0<\/li><li><strong>New badge system<\/strong> &#8211; Badges on IG Live and Stars on Facebook Live allow fans to tip their influencers during virtual events. Now, creators can \u201cearn an extra payout when they meet certain milestones.\u201d\u00a0<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">For brands<\/h3>\n\n\n\n<p>The <strong>Instagram affiliate program<\/strong> should assist brands who partner with influencers on Instagram. Creators can select to promote a product at checkout, so long as you maintain a shop on the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Instagram wants creators to view their role as a professional brand and career.<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cTimes are changing. The influencer job is legitimizing and people are trying to recognize, \u2018Okay, this is my job. You need to pay me for my time.\u2019\u201d <\/em><\/p>\n<cite><em>\u2013 <\/em><a href=\"https:\/\/grin.co\/podcast\/scaling-an-influencer-program-to-achieve-7x-roi\/\" class=\"rank-math-link\"><em>Marisa Pardo<\/em><\/a><em>, Vice President of Brand Partnerships and Engagement at ABLE<\/em><\/cite><\/blockquote>\n\n\n\n<p>Instagram\u2019s Creator Week signals a new era in the creator economy &#8211; an era where a professional career in social media content is more accessible to those who commit to building an online community on their preferred social channel.<\/p>\n\n\n\n<p><strong><em>By keeping tabs on these developments, brands can inform their outreach and <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-management\/\">influencer management<\/a> processes<\/em><\/strong>. And as Instagram develops more ways for creators to produce authentic content, social commerce trends will follow. At the end of the day, social media is growing into a vibrant world where community and consumer shopping collide.<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2023<\/h3>\n\n\n\n<div id=\"div-c4686ef\" class=\"div-c4fd59c\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c4fd59c-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cfc327d\" class=\"heading-c865613\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c189ebc\" class=\"query-c5bd673\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-cc2d8c0\" class=\"querytemplate-c11ed79\" cc-query-template=\"\"><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c2f04db\" class=\"div-c066707 \" href=\"https:\/\/grin.co\/blog\/influencer-product-promotion\/\">\n<div id=\"div-c90a754\" class=\"div-c9cf917\">\n<div id=\"div-c8e3731\" class=\"div-c1f6f01\">\n<h6 id=\"heading-cb83f09\" class=\"heading-c86ace1\">Oct<\/h6>\n\n\n\n<h6 id=\"heading-c6c6a8d\" class=\"heading-c8abcd4\">27<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c3b446d\" class=\"image-cc7ce52 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c944787\" class=\"div-c6709dc\">\n<p id=\"paragraph-c7e6f50\" class=\"paragraph-c650eab\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-ccd4c23\" class=\"heading-c9dba7e\">How to Ask an Influencer to Promote Your Product [+ Free Templates]<\/h6>\n\n\n\n<p id=\"paragraph-c365d42\" class=\"paragraph-c0c8ac0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c1da7b0\" class=\"button-cb08bc3 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More brands are invested in the creator economy than they\u2019ve ever been. <\/p>\n","protected":false},"author":2,"featured_media":15555,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[204],"platform":[164],"type-of-creator":[],"marketing-type":[],"topics":[],"post-author":[147],"individual_goals":[124],"industry":[],"program_status":[113],"class_list":["post-15554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-all-levels","platform-instagram","post-author-grin-contributor","individual_goals-track-social-media-trends","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":15047,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":11,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/15554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=15554"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/15554\/revisions"}],"predecessor-version":[{"id":50202,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/15554\/revisions\/50202"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/15555"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=15554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=15554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=15554"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=15554"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=15554"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=15554"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=15554"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=15554"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=15554"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=15554"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=15554"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=15554"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=15554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}