TikTok isn’t the new kid on the block anymore. The platform has exploded in popularity over the last few years and has become “the place to be” on social media\u2014especially for younger audiences. <\/p>\n\n\n\n
In this blog, we’ll lay out everything you need to know to get your TikTok influencer marketing strategy off the ground. We’ll also give you some tips and best practices for staying a step ahead of the competition.<\/p>\n\n\n\n
TikTok isn’t the new kid on the block anymore. The platform has exploded in popularity over the last few years and has become “the place to be” on social media\u2014especially for younger audiences. <\/p>\n\n\n\n
In this blog, we’ll lay out everything you need to know to get your TikTok influencer marketing strategy off the ground. We’ll also give you some tips and best practices for staying a step ahead of the competition. <\/p>\n\n\n\n
First things first: Let\u2019s get into some stats about TikTok as a whole. This will help you better understand how far it\u2019s come over the last few years and why it has become an essential influencer marketing strategy. <\/p>\n\n\n\n
As of April 2023, TikTok has roughly 1.9 billion users worldwide<\/a>\u2014a 66% increase since 2020. By 2027, experts predict that number to grow to more than 2.2 billion.<\/p>\n\n\n\n Users in the United States dedicated 32% of their social media time<\/a> to TikTok.<\/p>\n\n\n\n Here\u2019s the full breakdown:<\/p>\n\n\n\n About 68% of people<\/a> on TikTok use the platform to look up reviews about a product or brand. Trends like #TikTokMadeMeBuyIt<\/a> further illustrate the power TikTok content has on purchase decisions. <\/p>\n\n\n\n More than half of TikTok\u2019s users rely on the platform to help discover new products and brands. TikTok’s search algorithm takes into account various factors to provide relevant search results. It considers users’ past interactions, preferences, and engagement patterns to deliver personalized content recommendations.<\/p>\n\n\n\n Want to create content that resonates with TikTok\u2019s user base? Let\u2019s get into who they are and what TikTok functions they\u2019re using to create top content. <\/p>\n\n\n\n TikTok still caters to a younger audience<\/a>, with nearly 40% of its users under 25 years old: <\/p>\n\n\n\n The platform also skews slightly female:<\/p>\n\n\n\n Users can share video content up to 10 minutes long. This can be done directly within the app or by uploading the content from your camera roll. <\/p>\n\n\n\n TikTok has tons of options for users who want to make their content more interesting and engaging. Some basic ways to edit TikTok content include cropping, rotating videos, creating auto-captions, changing the playback speed, adding transitions, and more. <\/p>\n\n\n\n TikTok has plenty of filters users can choose from to enhance and personalize their content. Some examples include:<\/p>\n\n\n\n Sounds play a crucial role in setting the mood, tone, and style of TikTok videos. These “sounds” refer to audio clips\u2014typically snippets of music\u2014dialogue, or other sounds that users can incorporate into their videos.<\/p>\n\n\n\n Many users create a voiceover to help explain the context of their video. This feature is great for creators who excel at storytelling or adding some humor to their content. <\/p>\n\n\n\n Live streaming allows you to engage with your audience in real time. Viewers can comment, ask questions, and interact with you through live chat. It provides an opportunity for direct communication and fosters a more personal and interactive relationship with your followers.<\/p>\n\n\n\nTikTok dominates the share of time spent on social media. <\/h3>\n\n\n\n
TikTok is a product review destination.<\/h3>\n\n\n\n
Most users leverage TikTok as a discovery platform.<\/h3>\n\n\n\n
Understanding TikTok\u2019s audience and platform<\/h2>\n\n\n\n
Demographic breakdown of TikTok users<\/h3>\n\n\n\n
An overview of TikTok features and functionalities<\/h3>\n\n\n\n
Uploading and recording videos<\/h4>\n\n\n\n
Editing content <\/h4>\n\n\n\n
Filters and effects<\/h4>\n\n\n\n
Sounds<\/h4>\n\n\n\n
Voiceover<\/h4>\n\n\n\n
Live streaming<\/h4>\n\n\n\n
Stitches<\/h4>\n\n\n\n