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Over the last several years, Black Friday promoters have done their best to shed the shopping holiday’s reputation for massive crowds, late-night campouts, and box store fisticuffs<\/a>. <\/p>\n\n\n\n The COVID-19 pandemic further accelerated the shift from in-person to virtual shopping as more consumers recognized the luxury of snagging Black Friday deals from the comfort of their own homes.<\/p>\n\n\n\n With more than $843 billion<\/a> to be made during the U.S. holiday retail season, marketers have every reason to unleash their most fun and innovative influencer marketing campaigns. And with consumers beginning their shopping earlier than ever, there is no better time to start planning than right now, starting with what Black Friday means for you and current and future Black Friday buying trends. <\/p>\n\n\n\n Black Friday isn\u2019t just a brick-and-mortar affair anymore. Ecommerce rang up $8.9 billion<\/a> on Black Friday alone in 2021, with the total number of holiday ecommerce sales topping $206.88 billion<\/a>. Last year\u2019s online holiday sales record was more than double the amount of ecommerce holiday sales reported in 2016. <\/p>\n\n\n\n But what used to be the<\/em> shopping day of the year is only the beginning of what is now known as Cyber Weekend\u2014the most lucrative online shopping week of the year. <\/p>\n\n\n\n Here\u2019s a look at what to expect in 2022:<\/p>\n\n\n\nWhat does Black Friday\/Cyber Monday mean for your brand?<\/h2>\n\n\n\n