{"id":16522,"date":"2021-08-23T08:00:00","date_gmt":"2021-08-23T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=16522"},"modified":"2025-10-03T14:41:33","modified_gmt":"2025-10-03T21:41:33","slug":"tiktok-vs-instagram-influencers","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/tiktok-vs-instagram-influencers\/","title":{"rendered":"TikTok  vs. Instagram Influencers: What\u2019s the Difference?"},"content":{"rendered":"\n\n\n<p>TikTok seemed to come out of nowhere as a top social media channel in 2020. What began as an amusing video app for lip dubs and dance moves has become a massive digital landscape of fitness tutorials, outfits-of-the-day, vlogging, crafting, before-and-after shots, and so much more.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ce3260e\" class=\"image-c776fda cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-18-at-3.17.07-PM.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-18-at-3.17.07-PM.webp 713w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-18-at-3.17.07-PM-300x267.webp 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" width=\"713\" height=\"634\" alt=\"Line graph of \"Top Social App Downloads\"\"\/>\n\n\n\n<p><em>Image via Mediakix<\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id16522_fb4ddc-47 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane16522_44031f-0d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Top Social App Downloads (U.S. only)<\/strong><\/em><\/p>\n\n\n\n<p><em>TikTok<\/em><\/p>\n\n\n\n<p><em>Q1 2019: 14<\/em><\/p>\n\n\n\n<p><em>Q2 2019: 6<\/em><\/p>\n\n\n\n<p><em>Q3 2019: 12<\/em><\/p>\n\n\n\n<p><em>Q4 2019: 14<\/em><\/p>\n\n\n\n<p><em>Q1 2020: 23<\/em><\/p>\n\n\n\n<p><em>Q2 2020: 25<\/em><\/p>\n\n\n\n<p><em>Instagram<\/em><\/p>\n\n\n\n<p><em>Q1 2019: 10<\/em><\/p>\n\n\n\n<p><em>Q2 2019: 9.5<\/em><\/p>\n\n\n\n<p><em>Q3 2019: 13<\/em><\/p>\n\n\n\n<p><em>Q4 2019: 9<\/em><\/p>\n\n\n\n<p><em>Q1 2020: 13<\/em><\/p>\n\n\n\n<p><em>Q2 2020: 13<\/em><\/p>\n\n\n\n<p><em>Facebook<\/em><\/p>\n\n\n\n<p><em>Q1 2019: 9<\/em><\/p>\n\n\n\n<p><em>Q2 2019: 8.5<\/em><\/p>\n\n\n\n<p><em>Q3 2019: 8.75<\/em><\/p>\n\n\n\n<p><em>Q4 2019: 10<\/em><\/p>\n\n\n\n<p><em>Q1 2020: 10<\/em><\/p>\n\n\n\n<p><em>Q2 2020: 13<\/em><\/p>\n\n\n\n<p><em>Snapchat&nbsp;<\/em><\/p>\n\n\n\n<p><em>Q1 2019: 7<\/em><\/p>\n\n\n\n<p><em>Q2 2019: 9.5<\/em><\/p>\n\n\n\n<p><em>Q3 2019: 9<\/em><\/p>\n\n\n\n<p><em>Q4 2019: 8<\/em><\/p>\n\n\n\n<p><em>Q1 2020: 8&nbsp;<\/em><\/p>\n\n\n\n<p><em>Q2 2020: 8.5<\/em><\/p>\n\n\n\n<p><em>Mediakix<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>But long before TikTok influencers took the digital world by storm, Instagram was the indisputable top channel for creators. And while IG use also rose in 2020, it didn\u2019t even come close to the accelerated growth of <a href=\"https:\/\/veepn.com\/blog\/tiktok-privacy\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>.<\/p>\n\n\n\n<p>In many ways, Instagram remains the \u201cplace to be\u201d for creators looking to make content creation a full-time career. However, TikTok shows signs of being a major contender as the leading channel for aspiring influencers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How is TikTok different from Instagram?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAs of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric growth in 2020 when the global pandemic took over the world and many of us were forced to stay indoors due to lockdowns. In the first quarter of 2020, it was downloaded a whopping 315 million times across Apple and Android phones, making it the most downloaded app in the world.\u201d <\/em><\/p>\n<cite><em>&#8211; <\/em><a class=\"rank-math-link\" href=\"https:\/\/digitalagencynetwork.com\/tiktok-vs-instagram-who-is-winning-at-social-media\/\" target=\"_blank\" rel=\"noopener\"><em>Digital Agenc<\/em><\/a><em><a href=\"https:\/\/digitalagencynetwork.com\/tiktok-vs-instagram-who-is-winning-at-social-media\/\" target=\"_blank\" aria-label=\"y (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">y<\/a><\/em><a class=\"rank-math-link\" href=\"https:\/\/digitalagencynetwork.com\/tiktok-vs-instagram-who-is-winning-at-social-media\/\" target=\"_blank\" rel=\"noopener\"><em> Network<\/em><\/a><em>, 2021<\/em><\/cite><\/blockquote>\n\n\n\n<p>Instagram is four years older than TikTok which, in social media years, can feel like a century. In that period, Instagram reinvented social posting, online community, engagement, and influencer marketing many times over.<\/p>\n\n\n\n<p>The main differences between these two platforms are:<\/p>\n\n\n\n<div id=\"list-c343e92\" class=\"list-c807e25\"><ul><li><strong>Instagram<\/strong> is a visual platform for images, carousels, ephemeral content (Stories), short-form videos (Reels), long-form videos (IGTV), streaming (Live), and listicles (Guides).<\/li><li><strong>TikTok<\/strong> is the established vertical, short-form video social channel online.<\/li><\/ul><\/div>\n\n\n\n<p>But there are many subtle differences between TikTok and Instagram when it comes to algorithms, audiences, engagement, and social commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Style of content<\/h3>\n\n\n\n<p>Instagram offers all types of visual posts and focuses its aesthetic on the \u201cgrid\u201d style. This format impacts a user\u2019s profile, as well as how posts display on the Explore page.<\/p>\n\n\n\n<p>Similarly, Instagram\u2019s algorithms favor the user\u2019s historical activity on the app by feeding certain posts in such a way that users see <strong><em>more than one post at a time<\/em><\/strong>. For example, if a person prefers images with certain themes, subjects, hashtags, etc., then Instagram will show more of that same type of content in the person\u2019s Feed and Explore pages.&nbsp;<\/p>\n\n\n\n<p>By contrast, TikTok recommends content it thinks a person would like <strong><em>one video at a time<\/em><\/strong>. People can toggle between Following and For You. Following showcases only videos from those accounts a user follows, while the For You page shows videos from a mix of follow and non-followed accounts.<\/p>\n\n\n\n<p>The app offers an entirely different experience in this approach, and as a result, users tend to give and receive more full views. Showing one video at a time encourages full views instead of partial ones, thereby increasing impressions.&nbsp;<\/p>\n\n\n\n<p>TikTok\u2019s audio library and editing\/filtering features are also more advanced than they are on Instagram. That\u2019s why TikTok favors non-professional videographers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience demographics<\/h3>\n\n\n\n<p>When it comes to age and demographics, <strong>Instagram<\/strong> appeals to a much broader audience. It is the preferred channel of <strong>most Millennials and older Gen Z-ers<\/strong>.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0ffdf0\" class=\"image-c008ede cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Instagram-User-Penetration-by-Age-1.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Instagram-User-Penetration-by-Age-1.webp 790w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Instagram-User-Penetration-by-Age-1-263x300.webp 263w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Instagram-User-Penetration-by-Age-1-768x875.webp 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" width=\"790\" height=\"900\" alt=\"Bar graph of \"US Instagram User Penetration, by Age\"\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/forecasts-na1.emarketer.com\/584b26021403070290f93a15\/5851918a0626310a2c186a24\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id16522_f692aa-01 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane16522_35b77e-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Instagram User Penetration, by Age<\/em><\/p>\n\n\n\n<p><em>US, 2021<\/em><\/p>\n\n\n\n<p><em>% of Population<\/em><\/p>\n\n\n\n<p><em>0-11 years of age: 4.6%<\/em><\/p>\n\n\n\n<p><em>12-17 years of age: 47.4%<\/em><\/p>\n\n\n\n<p><em>18-24 years of age: 68.6%<\/em><\/p>\n\n\n\n<p><em>25-34 years of age: 76.2%<\/em><\/p>\n\n\n\n<p><em>35-44 years of age: 52.4%<\/em><\/p>\n\n\n\n<p><em>45-54 years of age 32.5%<\/em><\/p>\n\n\n\n<p><em>55-64 years of age: 16.6%<\/em><\/p>\n\n\n\n<p><em>65+ years of age: 9.6%<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, April 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><strong>TikTok<\/strong>, however, remains the leading social platform for teens and young adults. The app\u2019s demographics mirror its primary creator base, which is the <strong>youngest creator category online today<\/strong>.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c51576c\" class=\"image-c661e99 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/TikTok-User-Penetration-by-Age-1.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/TikTok-User-Penetration-by-Age-1.webp 726w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/TikTok-User-Penetration-by-Age-1-242x300.webp 242w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" width=\"726\" height=\"900\" alt=\"Bar graph of \"US TikTok User Penetration, by Age\"\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/forecasts-na1.emarketer.com\/5e4c6b5ec56a401090de843e\/608959d1344b9207ec17581f\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id16522_b4e710-9b kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane16522_d900c6-15\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>TikTok User Penetration, by Age<\/em><\/p>\n\n\n\n<p><em>US, 2021<\/em><\/p>\n\n\n\n<p><em>% of population<\/em><\/p>\n\n\n\n<p><em>0-11: 4.1%<\/em><\/p>\n\n\n\n<p><em>12-17: 61.1%<\/em><\/p>\n\n\n\n<p><em>18-24: 70.4%<\/em><\/p>\n\n\n\n<p><em>25-34: 44.6%<\/em><\/p>\n\n\n\n<p><em>35-44: 29.5%<\/em><\/p>\n\n\n\n<p><em>45-54: 7.9%<\/em><\/p>\n\n\n\n<p><em>55-64: 5.5%<\/em><\/p>\n\n\n\n<p><em>65+: 1.6%<\/em><\/p>\n\n\n\n<p><em>Source: eMarketer, April 2022 (see below for notes and methodologies).<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Another key difference between Instagram and TikTok (as it relates to demographics) is that <strong>Facebook owns and manages Instagram<\/strong>. As a result, <strong>cross-platform promotion between these two apps is seamless, thus opening the door to reach older Millennials and Baby Boomers on Facebook<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social commerce features<\/h3>\n\n\n\n<p>While TikTok has come a long way on <a href=\"https:\/\/grin.co\/blog\/influencer-marketing-social-commerce-s-commerce\/#what-is-social-commerce-scommerce\" class=\"rank-math-link\">social commerce<\/a> in the last year and a half, it is still beta testing most of its <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-05-11\/tiktok-begins-testing-in-app-shopping-to-challenge-facebook\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">ecommerce features<\/a>. That said, TikTok is a vibrant influencer ecosystem with improved link sharing so that shoppers can take action on sponsored posts.<\/p>\n\n\n\n<p>Instagram remains the leading social commerce platform today. Among its many social commerce features are in-app shopping, <a href=\"https:\/\/grin.co\/blog\/social-media-advertising-with-influencers\/\">premium pay-per-click advertising<\/a>, IG Story swipe-ups, and <a href=\"https:\/\/grin.co\/blog\/how-to-run-brand-ar-filter-campaigns\/\">branded AR filters<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing<\/h3>\n\n\n\n<p>Instagram is the clear frontrunner in <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing<\/a>, and that is due in large part to its tenure and social commerce prowess.&nbsp;<\/p>\n\n\n\n<p>That said, <strong><a href=\"https:\/\/thunderclap.it\/tiktok-stats\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok is a fast-growing creator network<\/a> with the most engagement options on social media<\/strong>. Unlike most social channels, TikTok offers more than standard likes, comments, and shares. Creators promote a host of sharing options, including (but not limited to):<\/p>\n\n\n\n<div id=\"list-c3166d9\" class=\"list-c664bc4\"><ul><li>Stitches<\/li><li>Duets<\/li><li>Creating, saving, &amp; reusing original audio<\/li><li>Challenges<\/li><\/ul><\/div>\n\n\n\n<p>These engagement features make it easier for influencers and brands to get <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/user-generated-content\/\">user-generated content<\/a> (UGC) on their sponsored posts. TikTok\u2019s UGC potential makes it a great option for <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-awareness-strategies\/\" target=\"_blank\" rel=\"noopener\">increasing brand awareness<\/a> and nurturing audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What sets good TikTok influencers apart from other creators?<\/h2>\n\n\n\n<p>Because Instagram is a larger platform containing millions of users with 1,000 or more followers, creators must work harder to grow their audiences. It is more common to see IG influencers with professional photography and videography skills.<\/p>\n\n\n\n<p><strong><em>TikTok is a channel that requires significantly less professional experience but more originality from its creators<\/em><\/strong>. Successful influencers practice and refine their skills with the app\u2019s video shooting and editing features. And while it\u2019s possible to upload one\u2019s own videos to TikTok, most popular creators focus on being highly proficient with shooting within the app from their smartphone.<\/p>\n\n\n\n<div class=\"seealso\"><p>Discover your next viral collaboration with GRIN&#8217;s innovative TikTok creator search function. Try it and watch your brand soar on TikTok.<a href=\"https:\/\/grin.co\/get-started\/\"> Learn More\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok vs Instagram influencers: The 5 key differences<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1 &#8211; TikTok influencers are well-versed in audio, as well as video.<\/h3>\n\n\n\n<p>When uploading premade videos, most creators integrate their own audio selections. Unless you are recording your own audio, shooting IG Reels, Stories, and IGTVs from a smartphone may not be the best choice.<\/p>\n\n\n\n<p>By contrast, TikTok maintains its own, massive audio library, complete with soundbytes, famous comedy sketches, top hits, and original tracks. Creators can select their audio on the fly and publish final videos in minutes &#8211; all from their smartphone.<\/p>\n\n\n\n<p>In fact, it is almost impossible to be successful on TikTok without knowing how to find and deploy audio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 &#8211; TikTok influencers are consistently more raw and publish primarily homemade content.<\/h3>\n\n\n\n<p>For those that want to shoot and edit their vertically-formatted videos on professional software, Instagram is the better choice. Polished content tends to perform better and fit the overall IG tone.<\/p>\n\n\n\n<p>But for creators that prefer an exclusively \u201chomemade\u201d video style, TikTok is a much better fit. Many of the app\u2019s video editing features and filters enhance the raw style, but there are plenty of high-performing TikTokers who shoot all or most of their videos without any touch ups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 &#8211; TikTok influencers are more interested in user trends &amp; challenges.<\/h3>\n\n\n\n<p>Because top engagement options on TikTok work best on the latest videos, influencers tend to be more in tune with stitches, duets, and challenges that are most recent.&nbsp;<\/p>\n\n\n\n<p>Instagram engagements fluctuate slightly less based on the latest user trends. And while this offers brand-creator collaborations more opportunities to be \u201ctimeless,\u201d it can also feel less exciting to younger consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 &#8211; TikTok influencers must be experts with app editing\/filtering features.<\/h3>\n\n\n\n<p>By and large, TikTok influencers are not professional videographers. But they nearly always possess an intimate knowledge of the app\u2019s features. Thanks to TikTok\u2019s usability, it doesn\u2019t take very long to feel comfortable with the app. And for those creators who are serious, they can produce professional-looking content without ever having to leave TikTok.<\/p>\n\n\n\n<p>Instagram does have some editing and filtering options for videos, but not nearly as many. Creators wanting a wide selection of editing\/filtering tools must use their own video editing software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#5 &#8211; TikTok influencers compete with fewer creators on a fairly new, evolving app.<\/h3>\n\n\n\n<p>At present, it is much easier to gain high follower counts on TikTok than it is on Instagram.<\/p>\n\n\n\n<p>There are currently millions of macro influencers on Instagram, with 30 times that many nano and micro influencers. This massive selection allows brands to be picky in the creators they partner with, as well as narrow their audiences based on specific interests and values.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c4757fe\" class=\"image-cfa0a04 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/IG-influencers.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/IG-influencers.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/IG-influencers-300x101.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/IG-influencers-768x259.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"304\" alt=\"Table of Instagram influencers and their follower size\"\/>\n\n\n\n<p><em>Image via Mediakix<\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id16522_317b80-70 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane16522_f51d63-5c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Instagram Influencer Size | How Many Instagram Influencers Are There?<\/em><\/p>\n\n\n\n<div id=\"list-c6f6570\" class=\"list-c276c77\"><ul><li><em>There are between 20,000 and 40,000 Instagram influencers with over 1 million followers.<\/em><\/li><li><em>There are between 300,000 and 2 million Instagram influencers with over 100,000 followers.<\/em><\/li><li><em>There are between 2 million and 37 million Instagram influencers with over 1,000 followers.<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>By contrast, TikTok has a remarkably low number of macro influencers. But due to its fast growth, these numbers are changing dramatically every year.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd9a9c6\" class=\"image-c7e69fd cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/TikTok.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/TikTok.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/TikTok-300x102.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/TikTok-768x260.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"305\" alt=\"Table of TikTok influencers and their following size\"\/>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id16522_ebe516-44 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane16522_ca0c2b-6d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><em>TikTok Influencer Size | How Many TikTok Influencers Are There?<\/em><\/em><\/p>\n\n\n\n<div id=\"list-cb5b953\" class=\"list-cc319a5\"><ul><li><em><em>There are between 2,000 and 15,000 TikTok influencers with over 1 million followers.<\/em><\/em><\/li><li><em><em>There are between 3,000 and 30,000 TikTok influencers with more than 100,000 followers.<\/em><\/em><\/li><li><em><em>There are between 5,000 and 50,000 TikTok influencers with more than 1,000 followers.<\/em><\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><em>Image via Mediakix<\/em><\/p>\n\n\n\n<p>With a much smaller batch of TikTok influencers to choose from, brands can enjoy greater attention from audiences during creator campaigns. But there is a trade-off in that some industries can\u2019t target certain niche audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Conclusion: Collaborating with authentic TikTok creators can connect you with new, engaged audiences.<\/h2>\n\n\n\n<p>TikTok influencers are guiding social media user expectations in 2021 and beyond. If the app\u2019s meteoric rise wasn\u2019t enough, the copycat launches of Instagram Reels and YouTube Shorts demonstrate that TikTok is on the cutting edge of social media content.<\/p>\n\n\n\n<p>By recruiting these creators, your brand still has time to capture entire audiences while TikTok influencer marketing remains a largely untapped frontier. Thanks to TikTok\u2019s amazing engagement features, your influencer campaigns will enjoy incredible reach and large volumes of user-generated content.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: January 2024<\/h3>\n\n\n\n<div id=\"div-c4686ef\" class=\"div-c4fd59c\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c4fd59c-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cfc327d\" class=\"heading-c865613\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c189ebc\" class=\"query-c5bd673\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-cc2d8c0\" class=\"querytemplate-c11ed79\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c2f04db\" class=\"div-c066707 \" href=\"https:\/\/grin.co\/blog\/the-history-of-influencers-and-why-they-matter-in-2025\/\">\n<div id=\"div-c90a754\" class=\"div-c9cf917\">\n<div id=\"div-c8e3731\" class=\"div-c1f6f01\">\n<h6 id=\"heading-cb83f09\" class=\"heading-c86ace1\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-c6c6a8d\" class=\"heading-c8abcd4\">27<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c3b446d\" class=\"image-cc7ce52 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c944787\" class=\"div-c6709dc\">\n<p id=\"paragraph-c7e6f50\" class=\"paragraph-c650eab\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-ccd4c23\" class=\"heading-c9dba7e\">The History of Influencers and Why They Matter in 2025<\/h6>\n\n\n\n<p id=\"paragraph-c365d42\" class=\"paragraph-c0c8ac0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c1da7b0\" class=\"button-cb08bc3 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c2f04db-q-2\" class=\"div-c066707 \" href=\"https:\/\/grin.co\/blog\/shadow-banning-and-your-influencer-marketing-campaign\/\">\n<div id=\"div-c90a754-q-2\" class=\"div-c9cf917\">\n<div id=\"div-c8e3731-q-2\" class=\"div-c1f6f01\">\n<h6 id=\"heading-cb83f09-q-2\" class=\"heading-c86ace1\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-c6c6a8d-q-2\" class=\"heading-c8abcd4\">11<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c3b446d-q-2\" class=\"image-cc7ce52 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_Shadow_Banning_2022-Q3-09_Featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_Shadow_Banning_2022-Q3-09_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_Shadow_Banning_2022-Q3-09_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_Shadow_Banning_2022-Q3-09_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c944787-q-2\" class=\"div-c6709dc\">\n<p id=\"paragraph-c7e6f50-q-2\" class=\"paragraph-c650eab\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-ccd4c23-q-2\" class=\"heading-c9dba7e\">Shadow Banning: How to Fix It in Your Influencer Marketing Campaign<\/h6>\n\n\n\n<p id=\"paragraph-c365d42-q-2\" class=\"paragraph-c0c8ac0\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c1da7b0-q-2\" class=\"button-cb08bc3 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok seemed to come out of nowhere as a top social media channel in 2020. <\/p>\n","protected":false},"author":2,"featured_media":16523,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[],"content-type":[208],"level":[201],"platform":[168,164],"type-of-creator":[195],"marketing-type":[176],"topics":[189],"post-author":[147],"individual_goals":[117],"industry":[],"program_status":[113],"class_list":["post-16522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-recruitment","content-type-blog","level-beginner","platform-tiktok","platform-instagram","type-of-creator-influencer","marketing-type-influencer-marketing","topics-finding-creators","post-author-grin-contributor","individual_goals-find-influencers","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":102139,"for_creators":"","separated_thumbnail":"","video_cover":"","ai_summary":"<h3>Overview<\/h3>\r\n<p>TikTok has rapidly evolved from a simple video app to a dominant social media platform since 2020, showcasing diverse content such as fitness, fashion, and crafts. While Instagram remains popular among creators, TikTok's explosive growth suggests it is becoming a serious contender for influencers. The blog explores the differences between TikTok and Instagram in content style, audience demographics, and influencer marketing strategies.<\/p>\r\n\r\n<h3>Content Style and Audience Demographics<\/h3>\r\n<p>TikTok is primarily a short-form video platform, favoring spontaneous and raw content, while Instagram supports a variety of visual formats including images, Stories, and IGTV. Instagram caters to a broader audience, particularly Millennials and older Gen Z, whereas TikTok attracts a younger demographic, making it the go-to platform for teen and young adult influencers. TikTok's unique engagement features and algorithms further enhance user interaction and content discoverability.<\/p>\r\n\r\n<h3>Influencer Marketing and Social Commerce<\/h3>\r\n<p>Instagram is established as the leader in influencer marketing, offering advanced social commerce features like in-app shopping and premium advertising. Conversely, TikTok is still developing its commerce capabilities but facilitates high engagement through innovative options like Duets and Stitches. As brands look to connect with engaged audiences, TikTok's evolving creator ecosystem presents exciting opportunities for influencer collaborations.<\/p>","faq":null,"hand_picked_content":null,"read_duration":13,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/16522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=16522"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/16522\/revisions"}],"predecessor-version":[{"id":49569,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/16522\/revisions\/49569"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/16523"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=16522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=16522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=16522"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=16522"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=16522"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=16522"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=16522"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=16522"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=16522"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=16522"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=16522"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=16522"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=16522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}