Who is Gen Z?<\/h2>\n\n\n\n
Generation Z, or Gen Z, is the youngest adult consumer generation to date<\/em><\/strong>. Born in the mid-90s just as the Internet became commonplace in the United States<\/em><\/strong>, these individuals share some resemblance to Millennials<\/a> (Generation Y) but possess far greater tech skills.<\/p>\n<\/div>\n\n\n\n Since the official year limit for Gen Z births is somewhere between 2007-2012<\/em><\/strong>, there is still a large number of Gen Z-ers that have yet to enter the workforce and boost an already-blossoming generation of new consumers.<\/p>\n\n\n\n Unlike their predecessors, Gen Z entered a world of widespread digitalization<\/strong>. Android\u2019s first smartphone took the U.S. by storm before the oldest Gen Z-ers began middle school. In all likelihood, most of these consumers received smartphones as their very first tech \u201ctoy.\u201d<\/p>\n\n\n\n Laptops, Google, Amazon, and Facebook were in \u201cfull swing\u201d once Gen Z was old enough to use computers and mobile devices. This is the first generation to exist in a world where digital solutions impact nearly every aspect of life<\/strong>.<\/p>\n\n\n\n For this reason, marketers and economists refer to Gen Z as the first generation of digital natives<\/em><\/strong>.<\/p>\n\n\n\n \u201cIn the US, it is estimated that Gen Z has a direct spending power of US$29 billion-US$143 billion and an indirect spending power of US$600 billion.\u201d <\/em><\/p>\n– Frost & Sullivan, <\/em>Generation Z as Future Customers, Forecast to 2027<\/em><\/a><\/cite><\/blockquote>\n\n\n\n While $140 billion is less than what older generations spend, economists are astounded at such a high number considering the fact that only a portion of Gen Z-ers are wage-earning adults. In fact, experts anticipate Gen Z<\/em><\/strong><\/a> to be the largest consumer generation since the rise of Baby Boomers, both in population and buying power<\/em><\/strong>.<\/p>\n\n\n\n Since the 2008 recession, Gen Z-ers have increasingly distrusted \u201cthe establishment.\u201d Those organizations for which the U.S.\u2019s youngest generation has the least amount of trust are<\/em><\/strong>:<\/p>\n\n\n\nGen Z-ers are \u201cdigital natives\u201d – What does that mean?<\/h3>\n\n\n\n
The spending power of Gen Z<\/h2>\n\n\n\n
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Who does Gen Z trust?<\/h3>\n\n\n\n
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