{"id":17195,"date":"2021-10-04T09:50:00","date_gmt":"2021-10-04T16:50:00","guid":{"rendered":"https:\/\/grin.co\/?p=17195"},"modified":"2025-10-03T14:41:27","modified_gmt":"2025-10-03T21:41:27","slug":"social-media-sentiment-analysis-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/social-media-sentiment-analysis-influencer-marketing\/","title":{"rendered":"A Complete Guide to Social Media Sentiment in Influencer Marketing"},"content":{"rendered":"\n\n\n<p>Knowing how your customers <em>really feel<\/em> about your brand is a huge advantage for ecommerce and DTC brands. That\u2019s why marketers are increasingly interested in measuring social media sentiment.<\/p>\n\n\n\n<p>The rise of <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/\" class=\"rank-math-link\">influencer marketing<\/a> requires brands to expand their perspective on what success looks like for their creator partnerships and social media strategy. <strong><em>Sentiment analysis often holds the key to lowering acquisition costs and increasing customer loyalty<\/em><\/strong>.<\/p>\n\n\n\n<div id=\"div-c34e76e\" class=\"div-c5f700a\">\n<h2 class=\"wp-block-heading\">What is social media sentiment analysis?<\/h2>\n\n\n\n<p><strong><em>Social media sentiment analysis is an investigative process of understanding how your audience feels about your brand, brand message, and products\/services.<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/social-media-sentiment-analysis.webp\" alt=\"Project Uber social media sentiment analysis graph\" class=\"wp-image-17196\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/planable.io\/blog\/sentiment-analysis\/\" target=\"_blank\" aria-label=\"Planable (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Planable<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Thanks to engagement features on social media, brands have more tools than ever before to gather candid feedback from customers, prospects, and peers. In the last few years, experts have been able to go deeper on engagement metrics and measure brand sentiment in three different ways:&nbsp;<\/p>\n\n\n\n<div id=\"list-c835725\" class=\"list-cdfaf44\"><ul><li><strong>Standard sentiment<\/strong> &#8211; The standard approach is to find out whether social user sentiment is good, bad, or neutral.<ul><li><em>Sentiment by aspect\/feature<\/em> &#8211; This approach to standard sentiment focuses on consumer feedback for specific product features or attributes.<\/li><li><em>Fine-grained<\/em> &#8211; If you want to measure positive\/negative sentiment in greater detail, the fine-grained approach allows you to use a numbered scale (1-5, 1-10, etc.) or a spectrum (love, like, neutral, dislike, hate).<\/li><\/ul><\/li><li><strong>Emotion detection<\/strong> &#8211; In emotional detection, you can leverage artificial intelligence (AI) to extract specific emotions, such as frustration, excitement, disinterest, joy, etc.<\/li><li><strong>Intention<\/strong> &#8211; Intention helps you identify how your brand impacts a buyer\u2019s willingness to take action. This approach is especially useful for retargeting and building an ideal customer profile (ICP).<\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do you track social media sentiment?<\/h2>\n\n\n\n<p>Tracking social media sentiment means <strong>pouring over audience feedback<\/strong> in the form of comments and any kind of emotion-based responses\/reactions. While likes and shares can indicate positive sentiment to a degree, human emotions expressed in their own words provides more insight.<\/p>\n\n\n\n<p>There is no clear right or wrong way to find social media sentiment online. But depending on what you plan to accomplish with that information and the amount of sentiment data available, some approaches will be more effective than others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What kind of data are you looking for?<\/h3>\n\n\n\n<p>You need to know what you are looking for before you begin the search for sentiment data. <strong><em>The best way to identify key sentiment data for your brand is to refer back to your marketing goals and KPIs<\/em><\/strong>.<\/p>\n\n\n\n<p>For example, if your main goal is to track brand awareness, most of your sentiment data will focus on your brand\u2019s reach (how much sentiment data exists) and what percentage of that reach extends to <strong>those who like and appreciate<\/strong> your brand.<\/p>\n\n\n\n<p>But if you\u2019re most interested in understanding your brand\u2019s ability to convert prospects, you\u2019ll want to use <a href=\"https:\/\/www.zonkafeedback.com\/blog\/sentiment-analysis-customer-feedback\" target=\"_blank\" rel=\"noopener\">sentiment analysis<\/a> to measure your <strong>audience\u2019s intent to take next steps toward a purchase<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where can you find sentiment analysis information?<\/h3>\n\n\n\n<p>Thanks to a thriving digital age, customer sentiment data is everywhere. Brands that maintain strong online presences through their website, social media accounts, etc. have access to more sentiment information than others.<\/p>\n\n\n\n<p>The most common sources for sentiment analysis data are:<\/p>\n\n\n\n<div id=\"list-c0a4566\" class=\"list-c427a4f\"><ul><li>Social media UGC (tags, hashtags, brand mentions, etc.)<\/li><li>Social media engagements<\/li><li>Online reviews<\/li><li>Customer surveys<\/li><li>Email\/SMS replies<\/li><li>Recorded sales and customer service calls<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What tools do you need to track social media sentiment?<\/h3>\n\n\n\n<p>There are many different tools available to help you gather and analyze social sentiment data. Depending on your brand\u2019s size and marketing goals, you will need:<\/p>\n\n\n\n<div id=\"list-c07f2d0\" class=\"list-c678b34\"><ul><li><strong>Customer feedback source<\/strong> (<em>listed above<\/em>)<\/li><li><strong>Social listening<\/strong> &#8211; A good social listening platform will help you spot brand mentions and user-generated content (UGC).<\/li><li><strong>Spreadsheet<\/strong> &#8211; You will need something to download, store, clean, and sort sentiment data.<\/li><li><strong>Sentiment analysis platform<\/strong> &#8211; These solutions allow you to combine more sentiment analysis tools into a single workspace.<\/li><li><strong><a href=\"https:\/\/grin.co\/how-grin-works\/\">Influencer marketing platform<\/a><\/strong> &#8211; If you\u2019re an influencer marketer, managing all your social media partnerships in one place will supply you with some actionable sentiment data uncovered during your campaigns.<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The role of natural language processing (NLP) in sentiment analysis<\/h3>\n\n\n\n<p>Your sentiment analysis might be more accurate if you pick through each customer comment manually. But it quickly becomes <strong>too time-consuming<\/strong> if you have a lot of UGC, brand mentions, and reviews to track.<\/p>\n\n\n\n<p>A growing technology within the world of AI is known as <strong>natural language processing<\/strong>, or NLP. In NLP,<strong> software can understand text and voice and draw meaningful insights<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong><em>All of the top enterprise-level sentiment analysis tools use some form of NLP to automate data collection, cleaning, and reporting<\/em><\/strong>.<\/p>\n\n\n\n<p>However, NLP technology &#8211; as impressive as it is &#8211; is not perfect. Many tools fail to identify sentiment correctly if an individual has poor grammar, communicates ambiguously, or makes sarcastic comments. But overall, NLP allows brands to get a much better understanding of their target audience because of <strong>its ability to process thousands of sentiment data points instantly<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can marketers use social media sentiment analysis to improve campaigns?<\/h2>\n\n\n\n<p>Sentiment analysis tells you what your audience likes and dislikes. It can show you the different emotions that people experience when exposed to your brand and products.<\/p>\n\n\n\n<p>If you pay attention to these details, you can uncover your prospects\u2019 hidden needs and put those insights into action to improve your product, campaigns, and customer experience.<\/p>\n\n\n\n<p>When applying sentiment analysis to your campaigns, ask yourself the following questions:<\/p>\n\n\n\n<div id=\"list-c954b94\" class=\"list-cdc8777\"><ul><li>Does my target audience seem generally happy, unhappy, or disinterested in my brand?<\/li><li>When do members of my audience feel the most excited?<\/li><li>What topics, products, or messages do people seem more engaged with?<\/li><li>How do my most engaged followers express their emotions (many\/few words, emojis, simple\/sophisticated vocabulary, descriptive, inquisitive, etc.)?<\/li><li>Do my buyer personas (or ideal customer profiles) fit those people who most often show positive emotions toward my brand?<\/li><li>Does sentiment data mention any product features?\u00a0<\/li><li>Does sentiment data mention anything about the buying experience?\u00a0<\/li><li>Does sentiment data mention anything about company employees?\u00a0<\/li><\/ul><\/div>\n\n\n\n<p>There are countless ways to draw actionable conclusions from your sentiment analysis. Sometimes, one question can lead you down a long trail of new questions and insights. These insights will help you refine your marketing campaigns or make adjustments to the customer experience to increase results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can you use social media sentiment analysis in influencer marketing?<\/h3>\n\n\n\n<p>When <a href=\"\/product\/influencer-discovery-platform\/\">partnering with influencers<\/a>, <strong>you have access to far more UGC and audience feedback<\/strong> than if you had tried to acquire that <a href=\"\/product\/influencer-content-management-platform\/\">content on your own<\/a>.\u00a0<\/p>\n\n\n\n<p><strong>Members of your audience engage their favorite creators differently<\/strong> than they do when talking directly to your brand. That means that audience comments on influencer content tend to be more candid.&nbsp;<\/p>\n\n\n\n<p><strong><em>Including sentiment data from your influencer campaigns will dramatically increase the amount and quality of information you have to complete your analysis. This benefit can help your brand scale faster and smarter because you are more in tune with what your audience wants and needs.<\/em><\/strong><\/p>\n\n\n\n<p>Also, influencers who genuinely love your brand will convey positive emotions toward your products and services creating a <strong>halo effect.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Free vs. paid social media sentiment analysis tools &#8211; Which is better?<\/h2>\n\n\n\n<p>The main difference between a free and paid social media sentiment tool is that <strong><em>no free option will properly serve a robust social media or influencer program<\/em><\/strong>. But these free tools can be effective for smaller brands and beginner social media teams.<\/p>\n\n\n\n<p>Therefore, <strong><em>you should really only use a free tool to manage small amounts of data<\/em><\/strong>. Once you\u2019re managing a higher number of brand mentions, reviews, and engagements, no free tool offers a sustainable solution.<\/p>\n\n\n\n<p>&nbsp;Free sentiment tools can help you become familiar with the analysis process. It can also ease you into shopping for a long-term solution for your brand.<\/p>\n\n\n\n<p>Because the better paid sentiment analysis platforms can be pricey, you\u2019ll want to know which features you need in order to improve your social media and influencer program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Before you invest in a platform, check to see if any tools in your current tech stack offer what you need.<\/h3>\n\n\n\n<p>If you use a social media management\/analytics platform, it\u2019s likely that you already have sentiment analysis features available to you. This is also true for <em>some<\/em> social listening, reputation management, and influencer marketing platforms.<\/p>\n\n\n\n<p>For example, <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\">GRIN\u2019s Audience Insights <\/a><a href=\"\/product\/influencer-marketing-reporting-platform\/\">R<\/a><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\">eports<\/a> offer a few social sentiment data points for brands who are drilling down on an influencer\u2019s follower base. It also provides basic social listening capabilities that tracks brand mentions and UGC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 3 free social media analysis tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/monkeylearn.com\/sentiment-analysis-online\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">MonkeyLearn Sentiment Analyzer<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/MonkeyLearn.webp\" alt=\"Screenshot of MonkeyLearn's Sentiment Analyzer\" class=\"wp-image-17197\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/monkeylearn.com\/sentiment-analysis-online\/\" target=\"_blank\" aria-label=\"MonkeyLearn (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">MonkeyLearn<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>MonkeyLearn\u2019s free sentiment analyzer gives users a taste of what an AI-powered tool can do. The vendor ultimately hopes that you\u2019ll invest in their software solutions, but the free tool works well for marketers managing low volumes of sentiment data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<div id=\"list-c188b9d\" class=\"list-c460783\"><ul><li>Easy-to-use search tool<\/li><li>Strong NLP integration to track to what degree a topic, brand, or comment is positive, neutral, or negative<\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<div id=\"list-c42c8f3\" class=\"list-c2b1866\"><ul><li>Limited results<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.social-searcher.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Social Searcher<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/Social-Searcher.webp\" alt=\"Screenshot of Social Searcher's sentiment tab\" class=\"wp-image-17199\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.social-searcher.com\/social-buzz\/\" target=\"_blank\" aria-label=\"Social Searcher (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Social Searcher<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Social Searcher is a wonderful social listening tool that tracks topics and brand mentions across all leading social media platforms, as well as indexed sites. For being a free tool, it is one of the best.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<div id=\"list-ca07d17\" class=\"list-c9745ca\"><ul><li>Most extensive keyword search capabilities<\/li><li>Multiple, user-friendly data visualizations<\/li><li>Gathers sentiment from all leading social channels and indexed sites<\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<div id=\"list-c1fcff5\" class=\"list-ca1ed6b\"><ul><li>Limited to 100 free searches\/keywords<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.csc2.ncsu.edu\/faculty\/healey\/tweet_viz\/tweet_app\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">NC State\u2019s Twitter Sentiment Visualizer<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/NC-States-Twitter-Sentiment-Visualizer.webp\" alt=\"Screenshot of NC State's Twitter Sentiment Visualizer\" class=\"wp-image-17200\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.csc2.ncsu.edu\/faculty\/healey\/tweet_viz\/tweet_app\/\" target=\"_blank\" aria-label=\"NC State University (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">NC State University<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>If you don\u2019t mind a rugged interface, NC State has a great sentiment tool for brands that use Twitter extensively. There are no search\/keyword limits, and you get a wide array of analytics and data visualizations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<div id=\"list-c33e072\" class=\"list-c5fef48\"><ul><li>Surprisingly robust for a free platform<\/li><li>Sentiment measuring across 8 different views<\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<div id=\"list-c50ce90\" class=\"list-c4b2710\"><ul><li>Twitter only<\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Top 3 paid social media analysis tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Brandwatch<\/a><\/h3>\n\n\n\n<p>Brandwatch is what is known as a full \u201cconsumer intelligence suite.\u201d It will perform social monitoring and analytics tasks, as well as automate your sentiment analysis process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<div id=\"list-cc3d453\" class=\"list-cfb9ad8\"><ul><li>Can identify nuanced emotions (anger, fear, surprise, etc.)<\/li><li>Combines robust social listening and sentiment analysis<\/li><li>Audience segmentation<\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<div id=\"list-c0fd05f\" class=\"list-cc39404\"><ul><li>Requires steep learning curve for new users<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/reputation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Reputation<\/a><\/h3>\n\n\n\n<p>Reputation has a wide range of reputation management tools, including social listening and sentiment analysis. Brands can leverage the tool to streamline their customer surveys and online business listings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<div id=\"list-c368a0a\" class=\"list-c0acc5f\"><ul><li>Focused on helping brands with all public relations and branding efforts<\/li><li>Features that increase the amount of inbound customer feedback<\/li><li>Proprietary algorithms for analyzing a brand\u2019s public persona<\/li><li>Strong text analytics<\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<div id=\"list-c184903\" class=\"list-c7747a9\"><ul><li>Users report persistent \u201clags\u201d in software<\/li><li>One of the more expensive solutions<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.talkwalker.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Talkwalker<\/a><\/h3>\n\n\n\n<p>Talkwalker is another social listening platform with enterprise-level analytics and sentiment analysis tools. This platform excels for brands with a strong social media and content marketing strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<div id=\"list-c1cbdbd\" class=\"list-c15635f\"><ul><li>One of the few platforms with the ability to identify sarcastic comments<\/li><li>Offers sentiment by product feature<\/li><li>Robust analytics<\/li><li>Strong reporting tools<\/li><\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<div id=\"list-c907c0a\" class=\"list-c40bd3c\"><ul><li>Requires steep learning curve for new users<\/li><li>Is less intuitive when trying to weed out irrelevant brand mentions (i.e., \u201cgrin with your mouth\u201d versus \u201cGRIN is the best influencer marketing software\u201d)<\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Social media sentiment analysis will improve your influencer marketing campaigns by offering more actionable insights.<\/h2>\n\n\n\n<p>Nuance is everything in marketing. The more you know about your audience\u2019s wants, needs, aspirations, and problems, the easier it is to attract them to your brand and keep them coming back.<\/p>\n\n\n\n<p>Social media sentiment analysis can also enhance your influencer marketing campaigns. <strong>These insights unlock answers to key questions on why certain campaigns perform far better than others<\/strong>.<br>Spend less time jumping from platform to platform and more time increasing results. Do it all in <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/product\/\">one place with GRIN<\/a>.<\/p>\n\n\n\n<div class=\"seealso\"><p>Find out how much time you can save with an influencer marketing software: <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/time-saving-calculator\/\">GRIN\u2019s Time Saving Calculator\n <\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: March 2024<\/h3>\n\n\n\n<div id=\"div-c3fd2db\" class=\"div-cd623c3\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-cd623c3-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd2b49f\" class=\"heading-cdbeec9\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c8ee300\" class=\"query-c8547fd\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c57c3b9\" class=\"querytemplate-cb6e846\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-cf02c0f\" class=\"div-cfb183c \" href=\"https:\/\/grin.co\/blog\/ways-to-leverage-social-media-for-your-business\/\">\n<div id=\"div-c29d7fd\" class=\"div-cde5e30\">\n<div id=\"div-cbde334\" class=\"div-c7e968d\">\n<h6 id=\"heading-c991a69\" class=\"heading-ce07515\">Feb<\/h6>\n\n\n\n<h6 id=\"heading-c6f8d79\" class=\"heading-c9b0abf\">07<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c1017aa\" class=\"image-c5c7b25 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/06\/IM_10-Ways-to-Leverage-Social_Featured2_2022-Q1-.jpg\" alt=\"\" height=\"640\" width=\"960\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-cf02c0f-q-2\" class=\"div-cfb183c \" href=\"https:\/\/grin.co\/blog\/reach-your-target-audience-more-effectively\/\">\n<div id=\"div-c29d7fd-q-2\" class=\"div-cde5e30\">\n<div id=\"div-cbde334-q-2\" class=\"div-c7e968d\">\n<h6 id=\"heading-c991a69-q-2\" class=\"heading-ce07515\">May<\/h6>\n\n\n\n<h6 id=\"heading-c6f8d79-q-2\" class=\"heading-c9b0abf\">11<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c1017aa-q-2\" class=\"image-c5c7b25 cc-img\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cf02c0f-q-3\" class=\"div-cfb183c \" href=\"https:\/\/grin.co\/blog\/10-social-media-advertising-tools-need-know\/\">\n<div id=\"div-c29d7fd-q-3\" class=\"div-cde5e30\">\n<div id=\"div-cbde334-q-3\" class=\"div-c7e968d\">\n<h6 id=\"heading-c991a69-q-3\" class=\"heading-ce07515\">Sep<\/h6>\n\n\n\n<h6 id=\"heading-c6f8d79-q-3\" class=\"heading-c9b0abf\">03<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c1017aa-q-3\" class=\"image-c5c7b25 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2017\/09\/social-media.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2017\/09\/social-media.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2017\/09\/social-media-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2017\/09\/social-media-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c2c37ef-q-3\" class=\"div-c6261fc\">\n<p id=\"paragraph-c87fcfb-q-3\" class=\"paragraph-c61bf2f\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c0274d2-q-3\" class=\"heading-c20e3c8\">10 Social Media Advertising Tools You Need to Know<\/h6>\n\n\n\n<p id=\"paragraph-cbfee39-q-3\" class=\"paragraph-cddbb07\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cd60ff9-q-3\" class=\"button-c744ba2 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how your customers really feel about your brand is a huge advantage for ecommerce and DTC brands. That\u2019s why marketers are increasingly interested in measuring social media sentiment. The rise of influencer marketing requires brands to expand their perspective on what success looks like for their creator partnerships and social media strategy. Sentiment analysis [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18063,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176,184],"topics":[],"post-author":[147],"individual_goals":[121,123,124],"industry":[],"program_status":[113],"class_list":["post-17195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reporting-analytics","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","marketing-type-social-media-marketing","post-author-grin-contributor","individual_goals-streamline-marketing-processes","individual_goals-measure-campaign-performance","individual_goals-track-social-media-trends","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":31872,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":14,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/17195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=17195"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/17195\/revisions"}],"predecessor-version":[{"id":50188,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/17195\/revisions\/50188"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/18063"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=17195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=17195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=17195"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=17195"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=17195"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=17195"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=17195"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=17195"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=17195"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=17195"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=17195"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=17195"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=17195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}