{"id":17253,"date":"2021-10-06T08:00:00","date_gmt":"2021-10-06T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=17253"},"modified":"2025-10-03T14:41:26","modified_gmt":"2025-10-03T21:41:26","slug":"tiktoks-creator-marketplace-api-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/tiktoks-creator-marketplace-api-influencer-marketing\/","title":{"rendered":"TikTok\u2019s Creator Marketplace API and What It Means for Influencer Marketing"},"content":{"rendered":"\n\n\n<p><\/p>\n\n\n\n<p>TikTok has revolutionized the social media landscape for brands and creators alike. The shift to exclusively short-form video content forces a rapid evolution for brands hoping to keep up, but has also produced a fresh batch of innovative creators ripe for a new era of <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/everything-to-know-about-tiktok-influencer-marketing\/\">influencer marketing<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/TikTok-Creator-Marketplace.webp\" alt=\"TikTok's Creator Marketplace\" class=\"wp-image-17268\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/creatormarketplace.tiktok.com\/\" target=\"_blank\" aria-label=\"TikTok Creator Marketplace (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">TikTok Creator Marketplace<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>TikTok invested in its creators early and facilitated mutually beneficial brand-influencer partnerships through its Creator Marketplace. Now, with the release of TikTok\u2019s Creator Marketplace API, partnerships with creators, brands, and other third-party entities will be streamlined even further so that all parties can capitalize on TikTok\u2019s influencer data.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creator Marketplace API now available to outside developers<\/h2>\n\n\n\n<p>TikTok\u2019s Creator Marketplace API is now available to outside developers, making it even easier for brands and agencies to work with influencers on the app.&nbsp;<\/p>\n\n\n\n<p>TikTok Creator Marketplace (TCM) was launched in 2019 and serves as the official platform for brand and creator collaborations on TikTok. The goal of TCM is to nurture brand-influencer relationships by partnering brands with high-quality content creators.&nbsp;<\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-influencer-recruitment\/\">Brands can discover<\/a> more than 10,000 creators residing in the marketplace whom they can then invite into partnerships and paid campaigns. Tracking and managing those partnerships can be done easily from within the platform.&nbsp;<\/p>\n\n\n\n<p>Creators must apply or be invited to join TCM before they can be discovered on the platform. Eligibility requirements are based on factors like age, follower count, video content, and engagement. Once they are officially in TCM, they can research brand proposals within the platform and choose the partnerships that work best for them.&nbsp;<\/p>\n\n\n\n<p>Now that TikTok allows Creator Marketplace API to outside developers, <a href=\"https:\/\/techcrunch.com\/2021\/08\/31\/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">partnered marketing companies can access data about audience demographics<\/a>, growth trends, best performing videos, and real-time campaign reporting. That data can then be used to bolster the analytics they already provide to their customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of the Creator Marketplace and the Creators to brands<\/h2>\n\n\n\n<p>TikTok creators can help brands deliver quality content using short-form video, which has exploded in popularity since the platform was first released in 2018.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/eMarketer-average-time-spent-per-day-watching-digital-short-video-content-among-us-internet-users-by-age-oct-2020-of-respondents-each-group-262915.webp\" alt=\"Table of Average Time Spent per Day Watching Digital Short-Video\" class=\"wp-image-17254\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"Insider Intelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/chart-na1.emarketer.com\/243989\/async\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id17253_1f875e-f0 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane17253_445e5f-68\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Average Time Spent per Day Watching Digital Short-Video* Content Among US Internet Users, by Age, Oct 2020<\/strong><\/em><\/p>\n\n\n\n<p><em>% of respondents in each group<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><em>Less than 30 minutes<\/em><\/td><td><em>Between 30 minutes and 1 hour<\/em><\/td><td><em>More than 1 hour up to 2 hours<\/em><\/td><td><em>More than 2 hours up to 3 hours<\/em><\/td><td><em>More than 3 hours<\/em><\/td><td><em>Don&#8217;t watch short digital video content everyday<\/em><\/td><\/tr><tr><td><em>16-24<\/em><\/td><td><em>14.90%<\/em><\/td><td><em>24.20%<\/em><\/td><td><em>23.50%<\/em><\/td><td><em>27.90%<\/em><\/td><td><em>4.00%<\/em><\/td><td><em>0.90%<\/em><\/td><\/tr><tr><td><em>25-34<\/em><\/td><td><em>20.50%<\/em><\/td><td><em>29.70%<\/em><\/td><td><em>25.20%<\/em><\/td><td><em>18.80%<\/em><\/td><td><em>4.40%<\/em><\/td><td><em>0.50%<\/em><\/td><\/tr><tr><td><em>35-44<\/em><\/td><td><em>21.00%<\/em><\/td><td><em>32.40%<\/em><\/td><td><em>21.50%<\/em><\/td><td><em>18.60%<\/em><\/td><td><em>2.90%<\/em><\/td><td><em>2.60%<\/em><\/td><\/tr><tr><td><em>45-54<\/em><\/td><td><em>25.90%<\/em><\/td><td><em>37.40%<\/em><\/td><td><em>20.10%<\/em><\/td><td><em>10.80%<\/em><\/td><td><em>1.80%<\/em><\/td><td><em>3.20%<\/em><\/td><\/tr><tr><td><em>55+<\/em><\/td><td><em>39.60%<\/em><\/td><td><em>31.60%<\/em><\/td><td><em>13.10%<\/em><\/td><td><em>5.80%<\/em><\/td><td><em>1.60%<\/em><\/td><td><em>7.70%<\/em><\/td><\/tr><tr><td><em>Total<\/em><\/td><td><em>23.43%<\/em><\/td><td><em>30.90%<\/em><\/td><td><em>21.30%<\/em><\/td><td><em>17.10%<\/em><\/td><td><em>3.10%<\/em><\/td><td><em>2.60%<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Note: *less than 10 minutes<\/em><\/p>\n\n\n\n<p><em>Source: TheSoul Publishing conducted by Censuswide, Dec 2, 2020<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Creators help brands achieve a level of authenticity that was difficult to reach before the age of social media. TikTok in particular elevates marketing campaigns in the following ways:&nbsp;<\/p>\n\n\n\n<div id=\"list-c6f29f3\" class=\"list-cf48879\"><ul><li><strong>User-generated content (UGC)<\/strong> \u2013 TikTok\u2019s short-form videos are perfect for creating <a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\">UGC<\/a>, which allows marketers to leverage the authentic connection an influencer has with their following to create genuine content for their brand. That content can then be repurposed across multiple platforms.<\/li><li><strong>Building brand trust<\/strong> \u2013 A relatable influencer can be one of your most valuable brand warriors. The public relations firm <a href=\"https:\/\/content-na1.emarketer.com\/the-us-short-video-landscape\" target=\"_blank\" rel=\"noreferrer noopener\">Edelman found in a 2020 survey<\/a> that trust in the media (search engines, traditional media, and social media) has significantly declined. But roughly 53% of respondents considered \u201ca person like themselves\u201d to be an extremely credible source of information about a company.\u00a0<\/li><li><strong>Reach a younger audience<\/strong> \u2013 TikTok has positioned itself as a marketing force, especially among the Gen Z demographic. <a href=\"https:\/\/content-na1.emarketer.com\/short-video-apps-expanding-their-role-social-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Polling data\u00a0 by 5W Public Relations found<\/a> that among U.S. internet users ages 16 and older, 10.1% said they had purchased at least one product they\u2019d seen on TikTok. Among TikTok\u2019s primary audience (ages 16 to 21) 28.2% of respondents said they had.\u00a0<\/li><li>TikTok\u2019s Creative Marketplace was designed for brands to use the platform as the powerful purchase driver it has become. TSM <a href=\"https:\/\/creatormarketplace.tiktok.com\/help#\/doc\/9482\/12154\" target=\"_blank\" rel=\"noreferrer noopener\">allows marketers to discover and manage influencers<\/a> in the following ways:<\/li><li><strong>Authenticated Data<\/strong> \u2013\u00a0Credible data (performance and video) is provided and maintained directly by TikTok. Data is compiled from influencers, as well as their audience.\u00a0<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/Authenticated-data.webp\" alt=\"Snip of authenticated data info\" class=\"wp-image-17258\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/creatormarketplace.tiktok.com\/help#\/doc\/9482\/12154\" target=\"_blank\" aria-label=\"TikTok Creator Marketplace (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">TikTok Creator Marketplace<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"list-c62ec3a\" class=\"list-cfa4845\"><ul><li><strong>Search Function<\/strong> \u2013\u00a0Reach out to brand-relevant creators and search for new creators based on different metrics. The search function makes it simple for brands to find similar creators that are already performing well on campaigns.\u00a0<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/search-function.webp\" alt=\"Snip of TikTok Creator Marketplace search function\" class=\"wp-image-17259\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/creatormarketplace.tiktok.com\/help#\/doc\/9482\/12154\" target=\"_blank\">TikTok Creator Marketplace<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"list-ce38fdb\" class=\"list-c1ce657\"><ul><li><strong>Creator Profile<\/strong> \u2013\u00a0Data-driven decision-making is improved thanks to a complete overview of creators\u2019 profiles, their recent video, and performance over time to help decide which influencers meet your standards of success.<\/li><li><strong>Directly Contact<\/strong> \u2013\u00a0Brands can reach out to creators directly though TCM and utilize various communication tools within the platform.\u00a0<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/directly-contact.webp\" alt=\"Snip of TikTok creator marketplace direct contact feature\" class=\"wp-image-17261\"\/><figcaption class=\"wp-element-caption\"><em><em>Image via <a rel=\"noreferrer noopener\" href=\"https:\/\/creatormarketplace.tiktok.com\/help#\/doc\/9482\/12154\" target=\"_blank\">TikTok Creator Marketplace<\/a><\/em><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Reporting Tool<\/strong> \u2013 Campaign results are tracked and analyzed to see how each creator performed and determine which partnerships are most valuable. You can also see the overall number of videos each creator made, including total engagements they generated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/campaign-reporting.webp\" alt=\"Snip of TikTok Creator Marketplace campaign reporting section\" class=\"wp-image-17262\" style=\"width:750px;height:315px\"\/><figcaption class=\"wp-element-caption\"><em><em>Image via <a rel=\"noreferrer noopener\" href=\"https:\/\/creatormarketplace.tiktok.com\/help#\/doc\/9482\/12154\" target=\"_blank\">TikTok Creator Marketplace<\/a><\/em><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok and influencer marketing today<\/h2>\n\n\n\n<p>TikTok has made significant investments in its content creators since launching the Creator Marketplace in 2019. Some of the most substantial changes include:<\/p>\n\n\n\n<div id=\"list-c02b33b\" class=\"list-c01562b\"><ul><li><a href=\"https:\/\/newsroom.tiktok.com\/en-gb\/tiktok-creator-fund-your-questions-answered\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Creator Fund<\/strong><\/a><strong> (June 2020)<\/strong> \u2013\u00a0Allows for grants to be given to certain creators with high engagement rates and follower count.\u00a0\u00a0<\/li><li><a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/getting-paid-to-create\/live-gifting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Live Gifting<\/strong><\/a><strong> (July 2021)<\/strong> \u2013 Enables fans to send virtual gifts to their favorite TikTok creators in real time.\u00a0<\/li><li><a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Creator Portal<\/strong><\/a><strong> (January 2021)<\/strong> \u2013 Provides users with tips for producing a unique content strategy, creation essentials, and foundations for success so they can better position themselves to be accepted into the Creator Marketplace.<\/li><li><a href=\"https:\/\/www.tiktok.com\/jump\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TikTok Jump<\/strong><\/a><strong> (June 2021)<\/strong> \u2013\u00a0Creators can embed third-party-owned links or \u201cjumps\u201d that take viewers directly to the third-party content from their TikTok video.\u00a0<\/li><li>TikTok\u2019s emphasis on high-quality content has ripened its creators for potential brand partnerships. More and more, marketers will want to look the way of the platform and its advertiser-friendly influencers, especially as the platform is expected to surpass 97 million total users in the U.S. alone over the next four years.\u00a0<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/TikTok-Users.webp\" alt=\"Bar and line graph of TikTok users from 2021-2025\" class=\"wp-image-17263\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"Insider Intelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/forecasts-na1.emarketer.com\/5e4c6b5ec56a401090de843e\/5e4c6a29c56a401090de843b\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id17253_b20e23-8d kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane17253_e1d387-be\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>TikTok Users<\/strong><\/em><\/p>\n\n\n\n<p><em>US, 2021-2025<\/em><\/p>\n\n\n\n<p><em>2021: 78.7 million users; 23.5% of population<\/em><\/p>\n\n\n\n<p><em>2022: 84.9 million users; 25.2% of population<\/em><\/p>\n\n\n\n<p><em>2023: 89.7 million users; 26.4% of population<\/em><\/p>\n\n\n\n<p><em>2024: 93.8 million users; 27.4% of population<\/em><\/p>\n\n\n\n<p><em>2025: 97.0 million users; 28.2% of population<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"seealso\"><p>Discover your next viral collaboration with GRIN&#8217;s innovative TikTok creator search function. Try it and watch your brand soar on TikTok.<a href=\"https:\/\/grin.co\/get-started\/\"> Learn More\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How this change will affect influencer marketing<\/h2>\n\n\n\n<p>The Creator Marketplace is proven to benefit brands looking to connect with agencies for campaigns, or marketers looking to discover and manage TikTok personalities for various campaigns. Now,<strong> with the launch of Creator Marketplace API, marketers can connect directly with TikTok influencers and <\/strong><a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/techcrunch.com\/2021\/08\/31\/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>tap into data<\/strong><\/a><strong> <\/strong>like audience demographics, growth trends, best-performing videos, and real-time campaign responses.&nbsp;<\/p>\n\n\n\n<p>The ultimate goal of the Creator Marketplace API is to provide tools to boost branded content and monitor campaign performance, as well as provide an increase for brands in key metrics including familiarity, affinity, purchase intent, and recommendation intent.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What limitations there are relying on just the API<\/h2>\n\n\n\n<p>The most glaring limitation for the Creator Marketplace API is an obvious one: The tool can only be used to collect influencer data from TikTok.<\/p>\n\n\n\n<p>While the amount of marketers using the platform for influencer marketing has increased faster than any other platform recently, Instagram and Facebook still top the list for marketers. Time will tell if TikTok is able to expand its reach to older demographics and challenge the older platforms. But for now, TikTok is still nipping at the heels of top-tier platforms for influencer marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/eMarketer-which-social-media-platforms-us-marketers-planning-use-influencer-marketing-of-respondents-dec-2019-vs-march-2021-265702.webp\" alt=\"Table showing Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing?\" class=\"wp-image-17264\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"Insider Intelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/chart-na1.emarketer.com\/246776\/which-social-media-platforms-us-marketers-planning-use-influencer-marketing-of-respondents-dec-2019-vs-march-2021\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id17253_f6371a-44 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane17253_acda86-0d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing?<\/strong><\/em><\/p>\n\n\n\n<p><em>% of respondents, Dec 2019 vs. March 2021<\/em><\/p>\n\n\n\n<p><em>Instagram<\/em><\/p>\n\n\n\n<div id=\"list-c965b58\" class=\"list-c45b84b\"><ul><li><em>97% of respondents planned to use in Dec 2019<\/em><\/li><li><em>93% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Instagram Stories<\/em><\/p>\n\n\n\n<div id=\"list-cf733c0\" class=\"list-c5eeadd\"><ul><li><em>83% of respondents planned to use in Dec 2019<\/em><\/li><li><em>73% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>TikTok<\/em><\/p>\n\n\n\n<div id=\"list-cd93819\" class=\"list-c1d91ae\"><ul><li><em>16% of respondents planned to use in Dec 2019<\/em><\/li><li><em>68% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Facebook<\/em><\/p>\n\n\n\n<div id=\"list-c4d3db5\" class=\"list-c5e70d9\"><ul><li><em>79% of respondents planned to use in Dec 2019<\/em><\/li><li><em>68% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>YouTube<\/em><\/p>\n\n\n\n<div id=\"list-c11b6de\" class=\"list-c5ca2eb\"><ul><li><em>44% of respondents planned to use in Dec 2019<\/em><\/li><li><em>48% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Instagram Reels<\/em><\/p>\n\n\n\n<div id=\"list-ca3a410\" class=\"list-c13bd76\"><ul><li><em>-% of respondents planned to use in Dec 2019<\/em><\/li><li><em>36% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Pinterest&nbsp;<\/em><\/p>\n\n\n\n<div id=\"list-caa3ad8\" class=\"list-c7e9ff6\"><ul><li><em>29% of respondents planned to use in Dec 2019<\/em><\/li><li><em>35% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Twitter<\/em><\/p>\n\n\n\n<div id=\"list-c1377f5\" class=\"list-cdf48b0\"><ul><li><em>35% of respondents planned to use in Dec 2019<\/em><\/li><li><em>32% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Snapchat<\/em><\/p>\n\n\n\n<div id=\"list-c3844d2\" class=\"list-cd23752\"><ul><li><em>16% of respondents planned to use in Dec 2019<\/em><\/li><li><em>26% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Blogs<\/em><\/p>\n\n\n\n<div id=\"list-cab3ec1\" class=\"list-c24e759\"><ul><li><em>24% of respondents planned to use in Dec 2019<\/em><\/li><li><em>25% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Twitch<\/em><\/p>\n\n\n\n<div id=\"list-cff01c9\" class=\"list-c78d7b5\"><ul><li><em>5% of respondents planned to use in Dec 2019<\/em><\/li><li><em>13% of respondents planned to use in March 2021<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Source: Linqia, \u201cThe State of Influencer Marketing 2021,\u201d April 20, 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>To maximize the success of your influencer marketing campaigns, it\u2019s important to have creators across multiple social media networks. And while the popularity of TikTok will increase, the limitations of only viewing TikTok metrics may not give you the whole picture of the creator\u2019s success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of adding TikTok to your influencer marketing program<\/h2>\n\n\n\n<p>Because Instagram is a larger platform with millions of users with a high follower count, creators have to work harder to grow their audiences. It is more common to see IG influencers with professional photography and videography skills. <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/tiktok-vs-instagram-influencers\/#what-sets-good-tiktok-influencers-apart-from-other-creators\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok requires significantly less professional experience<\/a> but more originality from its creators. TikTok creators are consistently rawer and publish primarily homemade videos, which nurtures a more genuine connection with audiences that crave authenticity.<\/p>\n\n\n\n<p>Although Instagram is still the clear frontrunner in influencer marketing, TikTok is the fastest growing and has the most engagement options of any social media channel. The platform offers more than standard likes, comments, and shares. Creators can also promote a number of sharing options including, but not limited to:<\/p>\n\n\n\n<div id=\"list-c7d90fb\" class=\"list-c0fc063\"><ul><li>Stitches<\/li><li>Duets<\/li><li>Creating, saving, &amp; reusing original audio<\/li><li>Challenges<\/li><\/ul><\/div>\n\n\n\n<p>These engagement features make it <strong>easier for influencers and brands to get UGC on their sponsored posts<\/strong>, and that potential makes TikTok a perfect option for increasing brand awareness and nurturing audiences.<\/p>\n\n\n\n<p>Pernod Ricard, the world\u2019s second-largest wine and spirits seller, was one brand to capitalize on a massive TikTok trend that took off early in the pandemic.&nbsp;<\/p>\n\n\n\n<p>When the brand first noticed the <a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/www.forbes.com\/sites\/annakang\/2020\/06\/11\/could-dalgona-coffee-become-more-than-just-a-tiktok-trend\/?sh=515e3c4581fb\" target=\"_blank\" rel=\"noreferrer noopener\">Dalgona whipped coffee trend on TikTok<\/a>, it used social listening to discover that although the chatter wasn\u2019t specifically about its Kahlua brand, many users were making boozy versions of the beverage that included the liqueur. The company then created a branded campaign around the trend and adopted the moniker \u201cTikTok\u2019s fave coffee.\u201d<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">A <a href=\"https:\/\/twitter.com\/tiktok_us?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@tiktok_us<\/a> fave never tasted this good! Reply with a ???? to get the recipe for our <a href=\"https:\/\/twitter.com\/hashtag\/Kahlua?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Kahlua<\/a> Dalgona Coffee. <\/p>\u2014 Kahl\u00faa (@Kahlua) <a href=\"https:\/\/twitter.com\/Kahlua\/status\/1248637091380178944?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 10, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consumers see themselves as creators, more and more. It\u2019s a shift for us marketers because we aren&#8217;t the only ones creating amazing content anymore. We have to accept that in some way and inspire it however we can.<\/p>\n<cite><em>&#8211;<a aria-label=\" (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/content-na1.emarketer.com\/the-us-short-video-landscape\" target=\"_blank\" rel=\"noreferrer noopener\">Simon De Beauregard<\/a>, global director for Pernod Ricard<\/em><\/cite><\/blockquote>\n\n\n\n<p>Ultimately, there&#8217;s a reason that every other major social media channel (Instagram Reels, Snapchat Spotlight, YouTube Shorts) now offers the vertical-view, short-form video option \u2013 and that reason is TikTok. Users are consuming and creating content rapidly, and <strong>creative brands are successfully leveraging the channel to inspire consumer shopping<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of using a creator management platform<\/h2>\n\n\n\n<p>An effective <a href=\"https:\/\/grin.co\/creator-management\/\" class=\"rank-math-link\">creator management platform<\/a> offers all the same features that come with TikTok\u2019s Creator Marketplace API. It should also have TikTok support, including functionality, to help with all aspects of influencer marketing like recruitment, communication, management, agreements, payments, <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/content-management\/\">content management<\/a>, and <a href=\"https:\/\/grin.co\/reporting-analytics\/\" class=\"rank-math-link\">analytics<\/a>.&nbsp;<\/p>\n\n\n\n<p>But a high-level creator management platform simply cannot exist without access to all major social media channels. This access makes it easier for marketers to take content to where their audience lives and execute comprehensive influencer marketing campaigns across multiple platforms. Analytics from TikTok can be viewed and measured side-by-side with other social media channels to decide which approaches work best for your brand. Creator management platforms can also help to organize creators across each channel and help brands better communicate with influencers and iterate campaigns that have proven to be most effective.&nbsp;<\/p>\n\n\n\n<p>GRIN was the <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/news\/tiktok-integration\/\">first influencer marketing software to integrate<\/a> TikTok into its platform in April 2020. Visit <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/\">our site<\/a> to see if GRIN\u2019s Creator Management Platform is right for your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>TikTok\u2019s API gives influencer marketers an easier way to connect with influencers and creators, but it still doesn\u2019t do everything the GRIN <a href=\"https:\/\/grin.co\/how-grin-works\/\">influencer marketing platform<\/a> offers.<\/p>\n\n\n\n<p>While TikTok has become one of the most important channels for brands to establish a presence, an influencer marketing strategy that encompasses multiple channels, and can reach into multiple demographics and more diverse audiences ultimately gives brands the best ROI on their <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing campaigns<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: September 2023<\/h3>\n\n\n\n<div id=\"div-c6125c6\" class=\"div-c6c07a6\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c6c07a6-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c06e30b\" class=\"heading-c08ee43\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cf28a63\" class=\"query-c8c8227\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-cdaa1cf\" class=\"querytemplate-c00fd33\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c51d319\" class=\"div-c1139d5 \" href=\"https:\/\/grin.co\/blog\/tiktok-vs-instagram-influencers\/\">\n<div id=\"div-c82f1e8\" class=\"div-c01a690\">\n<div id=\"div-c4050de\" class=\"div-c92df62\">\n<h6 id=\"heading-cf51548\" class=\"heading-c7b729a\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-c4623a9\" class=\"heading-c018e65\">23<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cc4055c\" class=\"image-c8221a3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c37c083\" class=\"div-c581e30\">\n<p id=\"paragraph-c1c7b23\" class=\"paragraph-c62440c\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-cb3335e\" class=\"heading-c4e1f22\">TikTok  vs. Instagram Influencers: What\u2019s the Difference?<\/h6>\n\n\n\n<p id=\"paragraph-ce9189e\" class=\"paragraph-cf30c87\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-ce8b68f\" class=\"button-cc8e262 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c51d319-q-2\" class=\"div-c1139d5 \" href=\"https:\/\/grin.co\/blog\/20-brands-using-tiktok-influencers-the-right-way\/\">\n<div id=\"div-c82f1e8-q-2\" class=\"div-c01a690\">\n<div id=\"div-c4050de-q-2\" class=\"div-c92df62\">\n<h6 id=\"heading-cf51548-q-2\" class=\"heading-c7b729a\">May<\/h6>\n\n\n\n<h6 id=\"heading-c4623a9-q-2\" class=\"heading-c018e65\">06<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cc4055c-q-2\" class=\"image-c8221a3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/05\/20-brands-using-tiktok-influencers.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/05\/20-brands-using-tiktok-influencers.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/05\/20-brands-using-tiktok-influencers-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c37c083-q-2\" class=\"div-c581e30\">\n<p id=\"paragraph-c1c7b23-q-2\" class=\"paragraph-c62440c\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cb3335e-q-2\" class=\"heading-c4e1f22\">20 Brands Using TikTok Influencers the Right Way<\/h6>\n\n\n\n<p id=\"paragraph-ce9189e-q-2\" class=\"paragraph-cf30c87\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-ce8b68f-q-2\" class=\"button-cc8e262 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c51d319-q-3\" class=\"div-c1139d5 \" href=\"https:\/\/grin.co\/news\/tiktok-integration\/\">\n<div id=\"div-c82f1e8-q-3\" class=\"div-c01a690\">\n<div id=\"div-c4050de-q-3\" class=\"div-c92df62\">\n<h6 id=\"heading-cf51548-q-3\" class=\"heading-c7b729a\">Apr<\/h6>\n\n\n\n<h6 id=\"heading-c4623a9-q-3\" class=\"heading-c018e65\">21<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cc4055c-q-3\" class=\"image-c8221a3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/top-tiktok-influencers.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/top-tiktok-influencers.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2020\/04\/top-tiktok-influencers-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c37c083-q-3\" class=\"div-c581e30\">\n<p id=\"paragraph-c1c7b23-q-3\" class=\"paragraph-c62440c\"><\/p>\n\n\n\n<h6 id=\"heading-cb3335e-q-3\" class=\"heading-c4e1f22\">PRESS RELEASE: GRIN Now Integrates With TikTok<\/h6>\n\n\n\n<p id=\"paragraph-ce9189e-q-3\" class=\"paragraph-cf30c87\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-ce8b68f-q-3\" class=\"button-cc8e262 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok has revolutionized the social media landscape for brands and creators alike.<\/p>\n","protected":false},"author":2,"featured_media":17265,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[],"level":[204],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[122,124],"industry":[],"program_status":[114,115,116],"class_list":["post-17253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","level-all-levels","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-marketing-innovation","individual_goals-track-social-media-trends","program_status-intermediate-10-50","program_status-established-50-100","program_status-juggernaut-100"],"acf":{"notification_sent":true,"view_count":35730,"for_creators":"","separated_thumbnail":"","video_cover":"","ai_summary":"<h3>Overview<\/h3>\r\n<p>TikTok has transformed social media marketing by prioritizing short-form video content, enabling brands to engage with a new generation of creators through its Creator Marketplace. The introduction of the Creator Marketplace API streamlines partnerships, allowing brands and marketers to access valuable influencer data. This API enhances the ability to track campaign performance and connect with influencers effectively.<\/p>\r\n\r\n<h3>Creator Marketplace API and Its Impact<\/h3>\r\n<p>The release of TikTok's Creator Marketplace API to outside developers simplifies the collaboration process between brands and influencers. This platform allows marketers to access first-party data regarding audience demographics, growth trends, and campaign analytics, ultimately leading to improved marketing strategies and better ROI.<\/p>\r\n\r\n<h3>Benefits of TikTok in Influencer Marketing<\/h3>\r\n<p>TikTok's unique features, such as user-generated content (UGC) and its appeal to younger audiences, make it a powerful tool for brands. The platform fosters authenticity and creativity, helping brands build trust and reach consumers effectively. Marketers can leverage TikTok\u2019s engaged community to create impactful campaigns that resonate with users, thus driving brand awareness and sales.<\/p>","faq":null,"hand_picked_content":null,"read_duration":15,"content_type":false},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/17253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=17253"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/17253\/revisions"}],"predecessor-version":[{"id":49570,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/17253\/revisions\/49570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/17265"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=17253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=17253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=17253"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=17253"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=17253"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=17253"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=17253"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=17253"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=17253"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=17253"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=17253"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=17253"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=17253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}