{"id":17618,"date":"2021-10-20T08:00:00","date_gmt":"2021-10-20T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=17618"},"modified":"2025-10-03T14:41:24","modified_gmt":"2025-10-03T21:41:24","slug":"top-technology-influencers-that-brands-should-watch","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-technology-influencers-that-brands-should-watch\/","title":{"rendered":"Top Tech Influencers That Brands Should Keep an Eye On"},"content":{"rendered":"\n\n\n

The demand for consumer technology is higher than ever. The pandemic<\/a> forced millions into remote work and caused countless others to try a new piece of tech for the first time to keep themselves busy at home. <\/p>\n\n\n\n

But these kinds of products are expensive, and consumers want to buy from someone they trust when they make a major purchase. That\u2019s why more and more companies are partnering with technology influencers and creators who can help share a story of brand love and show their audience first-hand why they can trust a particular product. <\/p>\n\n\n\n

Consumer technology changes quickly<\/h2>\n\n\n\n

Brands are in a constant battle to provide consumers with the latest tech, or at the very least, scramble to keep up with the most recent trends. Brands not only have to ensure they have the technology brainpower to keep up with fickle consumer interests, but they must also be able to effectively come up with new and innovative ways to appeal to their audience, and convince their fans that the new \u201clatest and greatest\u201d is worth the hefty price tag. <\/p>\n\n\n\n

\"Technology<\/figure>\n\n\n\n

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Challenges the consumer technology industry is facing today<\/h2>\n\n\n\n

Early adopter hesitation<\/h3>\n\n\n\n

Early adopters are some of the first consumers to try a product, and their  reaction to a new piece of technology is critical to brands as they target more apprehensive audiences.<\/p>\n\n\n\n

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Image via Wikimedia Commons<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

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Most consumers opt to hold off on the early adopter wave due to the intimidating price tag that typically comes with new technology. Many brands gift their latest tech to influencers in exchange for ratings and reviews, but regardless, early adopters have to deal with glitches or bugs that could turn them off from the product completely. <\/p>\n\n\n\n

There is also a growing privacy concern<\/a> for certain new technology, especially with devices that require a \u201cwakeword\u201d like Amazon\u2019s Alexa, Apple\u2019s Siri, and Google Assistant. As this technology advances, traditional early adopters will have to decide if they still want to be the first to test these products, or if they might like to let someone else be the guinea pig when it comes to their privacy. <\/p>\n\n\n\n

Supply shortage during the pandemic<\/h3>\n\n\n\n

The worldwide supply of graphics cards (the component that helps generate images to display devices like computer monitors) is still in short supply as we round out the final months of 2021. There are several conductors<\/a> that caused the shortage to reach its boiling point, but the main catalyst has been the increased demand for personal computers amid the pandemic.  <\/p>\n\n\n\n

The fourth quarter of 2020 saw global shipments of traditional PCs (desktops, notebooks, and workstations) grow 26.1% year over year<\/a> (YOY), according to results from the International Data Corporation\u2019s Worldwide Quarterly Personal Computing Device Tracker<\/a>. Work-from-home, remote learning, and significantly stronger consumer market for gaming PCs and recreational tech caused demand for those devices to grow 13.1% percent YOY for the full year of 2020 \u2013 an annual growth not seen in more than a decade. <\/p>\n\n\n\n\"Shipping\n\n\n\n

Image via Digital Information World<\/a><\/em><\/p>\n\n\n\n

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