{"id":17670,"date":"2024-05-02T08:00:00","date_gmt":"2024-05-02T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=17670"},"modified":"2025-10-03T14:11:13","modified_gmt":"2025-10-03T21:11:13","slug":"top-wine-influencers-you-should-follow","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-wine-influencers-you-should-follow\/","title":{"rendered":"Top 15 Wine Influencers You Should Follow"},"content":{"rendered":"\n\n\n

Wine is best enjoyed with friends, and wine influencers are the closest thing brands have to recreating that relationship in the digital landscape. <\/p>\n\n\n\n

Many demographics can be hard to reach with traditional advertising. But by partnering with wine creators on social media, brands can leverage the authentic connection and trust these influencers have with their audience to amplify their reach and get products in front of people who otherwise might not ever hear of them. <\/p>\n\n\n\n

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How have influencers affected the wine industry?<\/h2>\n\n\n\n

Social media creators play a massive role in driving industry trends and customer decisions. This influence is especially valuable in the wine industry<\/a>, where a single mention of a brand or bottle can skyrocket sales in the snap of a finger. <\/p>\n<\/div>\n\n\n\n

Take, for example, chef-turned-rapper Action Bronson\u2019s endorsement of a bottle of Cornelissen\u2019s Susucaru in the 2016 Viceland television show \u201cF*ck, That\u2019s Delicious.\u201d SevenFiftyDaily<\/a> reported that after Bronson reviewed the wine, 24,000 people searched for Susucaru on Wine Searcher<\/a> the month the show aired. The beverage had just 1,300 searches in the year prior. <\/p>\n\n\n\n

Influencers can also help brands reach demographics historically excluded from wine advertisements. During the offseason, NBA superstar LeBron James is known to post about his love affair with wine and even draft \u201cwine all-star teams.<\/a>\u201d While his taste might be a bit rich compared with the average consumer, James still gets the wine conversation started with his 100 million-plus Instagram followers, and set a trend<\/a> for other NBA stars to do the same.  <\/p>\n\n\n\n

The best-performing content for wine influencers<\/h2>\n\n\n\n

With nearly 200 different types of wine<\/a> and more than 10,000 different labels, selecting the right bottle can be an overwhelming experience. <\/p>\n\n\n\n

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Image via Wine & Drama<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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