{"id":17843,"date":"2021-11-10T08:00:00","date_gmt":"2021-11-10T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=17843"},"modified":"2025-10-03T14:20:40","modified_gmt":"2025-10-03T21:20:40","slug":"automotive-influencers-to-follow","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/automotive-influencers-to-follow\/","title":{"rendered":"Top 10 Automotive Influencers That Brands Should Follow"},"content":{"rendered":"\n\n\n

Purchasing a new or used vehicle is one of the largest buying decisions a consumer will make. As such, automotive industry brands need to consider how they educate potential buyers to help them make the most informed decisions possible. From brand awareness to eventually driving off the lot, automotive influencers with a dedicated and engaged following are the perfect partners to help retailers steer car buyers through the customer journey.  <\/p>\n\n\n\n

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What is a car influencer?<\/h2>\n\n\n\n

A car influencer creates digital content focused primarily on the automotive industry. These creators have a minimum of 1,000 engaged followers that have been naturally accumulated through compelling content and genuine interactions. A successful car influencer is a trendsetter and can persuade their audience to make the right choices when it comes to cars, parts, and accessories. <\/p>\n<\/div>\n\n\n\n

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Buying a car is a major expense for most people, and research shows that the automotive consumer journey almost always starts online. According to Think with Google, 95% of vehicle shoppers use online resources to find answers to car-buying questions and spend about 14 hours online before making a final decision. This trend led to a 65% spike in \u201ctest drive\u201d videos<\/a> on Youtube \u2013 one of the largest hubs for car influencers \u2013 over the past two years. <\/p>\n\n\n\n

According to Business Wire<\/em><\/a>, friend and family recommendations are the single most influential source for car buyers. This makes influencers who have built trust and credibility with their audience the perfect partners for automotive brands that want to get their products in front of consumers looking to make an informed buying decision.<\/p>\n\n\n\n

While prospective buyers spend most of their time researching their purchases online, the percentage of vehicles sold entirely online is well under 10%<\/a>. Car shoppers, however, are increasingly open to the idea of completing the entire car-buying process online\u2013 especially as a result of the pandemic. <\/p>\n\n\n\n

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Image via eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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