{"id":18074,"date":"2021-11-17T08:00:00","date_gmt":"2021-11-17T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=18074"},"modified":"2025-10-03T14:20:38","modified_gmt":"2025-10-03T21:20:38","slug":"social-proof-and-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/social-proof-and-influencer-marketing\/","title":{"rendered":"Social Proof: What It Is and How to Leverage It for Your Influencer Marketing Campaign"},"content":{"rendered":"\n\n\n<p>Word-of-mouth marketing is easier said than done. Brands are learning how to partner with creators to harness the social proof needed to increase inbound lead generation and sales.<\/p>\n\n\n\n<div id=\"div-cbdd6d0\" class=\"div-cc6b68b\">\n<h2 class=\"wp-block-heading\">What is social proof?<\/h2>\n\n\n\n<p><strong><em>Social proof is the idea that people copy the actions of others to help inform their own actions.&nbsp;<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<p>Some of the most common types of social proof are online reviews or recommendations from friends, family, and influencers. Rather than trust the biased opinions of the brand itself, buyers consult the experiences of other buyers.<\/p>\n\n\n\n<p><a href=\"https:\/\/tagshop.ai\/blog\/best-social-proof-shopify-apps\/\" target=\"_blank\" rel=\"noopener\">Social proof<\/a> typically comes from <strong>various forms of user-generated content (UGC)<\/strong>, which is any content mentioning a product\/brand coming from someone other than the brand.<\/p>\n\n\n\n<div id=\"video-c47bf01\" class=\"video-c61ffe6 cc-vid\"><div id=\"video-c47bf01-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/grxQa2o-jCg?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Is social proof trustworthy?<\/h3>\n\n\n\n<p>Short answer &#8211; yes! <strong><em>Marketers that leverage quality UGC on behalf of their brand want to help customers make informed decisions.<\/em><\/strong><\/p>\n\n\n\n<p>To judge the quality of your own UGC, here are three things to keep in mind:<\/p>\n\n\n\n<div id=\"list-cad9077\" class=\"list-ce5977b\"><ol><li><strong><em>Is customer\/expert feedback true and authentic?<\/em><\/strong> Fake or insincere comments, reviews, and UGC give the impression that your brand is good, <em>but after buyers take a closer look, they feel lied to<\/em>. When leveraging social proof for your brand, you will achieve best results by building relationships with those who genuinely love your brand and products. This will ensure l that theUGC produced is accurate and truly reflects what your products can and can\u2019t do.\u00a0<\/li><li><strong><em>Is customer\/expert feedback informative and helpful?<\/em><\/strong> Consumers crave reliable information. One of the greatest benefits of social proof is the potential for verified buyer insights on how a product or service is good, bad, or average. The more in-depth this feedback, the more helpful it is to other shoppers. If you have a relationship with your biggest brand fans, encouraging them to share substantial reviews and social posts will appeal to more thoughtful, loyal buyers.<\/li><\/ol><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-12.41.04-PM.webp\" alt=\"Screenshot of Amazon review showing social proof\" class=\"wp-image-18076\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.amazon.com\/dp\/B08PJ7JMQM\/ref=cg_eggh21_3d1_w?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=desktop-top-slot-4&amp;pf_rd_r=SBSG12703PXK68KXQN0M&amp;pf_rd_t=0&amp;pf_rd_p=846daedf-6ca9-4256-adc7-401c83d07566&amp;pf_rd_i=gf-events--egghol21-hub&amp;th=1\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div id=\"list-cefd14c\" class=\"list-c1639d9\"><ol start=\"3\"><li><strong><em>Is there a substantial amount of customer\/expert feedback spanning an extended period of time? <\/em><\/strong>A few raving reviews in a matter of weeks could be a fluke, but mounting positive feedback over many months and years is no accident. This social proof shows buyers that you consistently put out excellent deliverables for your audience. It\u2019s very difficult to fake that kind of long-term, positive feedback, whether through reviews, social media tags\/shout-outs, influencer endorsements, or word-of-mouth recommendations.<\/li><\/ol><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-12.46.14-PM.webp\" alt=\"Screenshot of Amazon review demonstrating social proof\" class=\"wp-image-18077\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.amazon.com\/product-reviews\/0385546025\/ref=zg_bsnr_books_cr_6?ie=UTF8&amp;refRID=REKHRS99RAX3N2QZFZ41\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Amazon<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is social proof important for ecommerce brands?<\/h3>\n\n\n\n<p>Before ecommerce became Americans\u2019 <a href=\"https:\/\/www.statista.com\/statistics\/273958\/digital-buyer-penetration-in-the-united-states\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">favorite way to buy<\/a>, most shoppers preferred to visit a physical store. The challenge for online brands over the last 10 years has been to demonstrate that their products are what buyers are looking for without buyers examining the merchandise in person.<\/p>\n\n\n\n<p>With the growth of reliable information online, more and more people prefer to scroll through a user-friendly website from <strong><em>brands that people recommend<\/em><\/strong>. It\u2019s more convenient, and in many ways, a more enjoyable experience.&nbsp;<\/p>\n\n\n\n<p>Thanks to social media, search engines, online marketplaces (Amazon, Google Shopping, etc.), and <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/\">influencer marketing<\/a>, consumers have many ways to research before making a purchase. <strong><em>UGC provides the social proof necessary for consumers to try new products from brands they\u2019ve only heard of from people they trust.<\/em><\/strong><\/p>\n\n\n\n<p>Social proof can continue to nurture customer loyalty among brand fans as they inform one another of other products and how those products compare to ones they\u2019ve already purchased.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the different types of social proof?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Reviews<\/h3>\n\n\n\n<p>One of the first things that buyers consult when shopping online is <a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\" target=\"_blank\" rel=\"noopener\">buyer reviews<\/a>. Gathering first-hand accounts from peers about how the product worked for them helps consumers visualize whether that product is good for them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"669\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/statistic_id1019495_number-of-online-product-reviews-expected-by-us-digital-shoppers-2019-by-age.webp\" alt=\"Bar graph of &quot;How many reviews do you expect when looking at a product online?&quot;\" class=\"wp-image-23179\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/statistic_id1019495_number-of-online-product-reviews-expected-by-us-digital-shoppers-2019-by-age.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/statistic_id1019495_number-of-online-product-reviews-expected-by-us-digital-shoppers-2019-by-age-300x223.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/statistic_id1019495_number-of-online-product-reviews-expected-by-us-digital-shoppers-2019-by-age-768x571.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/statistic_id1019495_number-of-online-product-reviews-expected-by-us-digital-shoppers-2019-by-age-150x112.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.statista.com\/study\/50566\/online-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id18074_72b916-dc kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane18074_f5f5b0-ed\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Transcript:<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>How many reviews do you expect when looking at a product online?<\/em><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Number of online product reviews expected by U.S. digital shoppers 2019, by age<\/em><\/h4>\n\n\n\n<div id=\"list-c9e6112\" class=\"list-c650e3f\"><ul><li><em>Respondents ages 18-24 expected around 203 reviews when looking at a product online.<\/em><\/li><li><em>Respondents ages 25-34 expected around 159 reviews when looking at a product online.<\/em><\/li><li><em>Respondents ages 35-44 expected around 141 reviews when looking at a product online.<\/em><\/li><li><em>Respondents ages 45-54 expected around 91 reviews when looking at a product online.<\/em><\/li><li><em>Respondents ages 55-64 expected around 38 reviews when looking at a product online.<\/em><\/li><li><em>Respondents ages 65+ expected around 46 reviews when looking at a product online.<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Details: United States; Salsify; January 2019; &gt;1,000 adults; 18 years and older; U.S. adults who shopped online at least once in 2018<\/em><\/p>\n\n\n\n<p><em>Published by&nbsp;Stephanie Chevalier, May 4, 2022<\/em><\/p>\n\n\n\n<p><em>The statistic shows the results of a survey among digital shoppers in the United States about the number of online reviews they expect that would make them trust a product. According to the source, most consumers in the 18 to 24 age group expected more than 200 reviews per product. The average number of expected reviews was 112. Overall, younger shoppers expected more reviews than older shoppers.<\/em><\/p>\n\n\n\n<p><em>Source(s): Salsify<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>As a marketer, you don\u2019t have to sit back and wait for reviews to roll in. Reaching out to your best customers and <strong>asking them to review you online<\/strong> is a great way to gather those reviews for your brand. Ask them to share as much detail as they can about their purchase and the product. <strong><em>The meatier the review, the more helpful it will be to other consumers<\/em><\/strong>.<\/p>\n\n\n\n<p>You can also connect with those who review products in your industry for a living, such as influencers, affiliates, or key opinion leaders. These people create blogs or vlogs (long-form videos) that act as a buyers guide for members of their audience.<\/p>\n\n\n\n<div id=\"video-c3ddeac\" class=\"video-ccecdd2 cc-vid\"><div id=\"video-c3ddeac-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cHureRnU8M8?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Authentic endorsements<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cFor a creator\/brand relationship to have any shot at success, consumers need to believe it\u2019s the real deal. This means taking critical steps to build trust and authenticity with your creators\u2014a.k.a good old-fashioned relationshipping.\u201d <\/em><\/p>\n<cite><em>&#8211; GRIN, <\/em><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/creator-management-inspire-belief\/\"><em>Creator Management: Inspire Belief<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p>Endorsements from athletes, subject matter experts, influencers, and creators is another popular way to gather UGC. These individuals maintain the respect and admiration of thousands of people, and a sincere shout out significantly boosts your brand reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Case studies<\/h3>\n\n\n\n<p>For more complex products and services, customer case studies are compelling forms of social proof to help buyers make informed purchases. Many B2B businesses use the case study model by partnering with one of their top clients and sharing a before\/after story alongside the brand.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/case-studies\/influencer-marketing-mvmt\/\">MVMT Watches Influencer Marketing Case Study<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Third-party credentials or certifications<\/h3>\n\n\n\n<p>For products and services where premium quality is a key selling point, brands can seek accolades or certifications from industry organizations. A classic example of this approach occurs when a drug, food, or supplement brand seeks FDA approval.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/FDa-Logo-Black-large-01.webp\" alt=\"FDA logo\" class=\"wp-image-18079\" style=\"width:649px;height:155px\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.fda.gov\/about-fda\/website-policies\/fda-logo-policy\" target=\"_blank\" aria-label=\"FDA (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">FDA<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Eco_Certifications_Logos_1920x1280.webp\" alt=\"Different certification logos\" class=\"wp-image-18080\" style=\"width:900px\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.winemag.com\/2018\/12\/11\/sustainable-wine-certification-guide\/\" target=\"_blank\" aria-label=\"Wine Enthusiast (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Wine Enthusiast<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Depending on your industry, there may be several organizations that verify the quality of your products and services. Getting their \u201cstamp of approval\u201d promotes confidence in your brand and helps you stand out from the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Earned media value (EMV)<\/h3>\n\n\n\n<p><strong>EMV measures the impact of third party mentions of your brand<\/strong>. While marketers use different means of calculating EMV, the idea is that you know how much a third party mention is worth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"713\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/INFO_Digital_Marketing_Trifecta_Chart_2022-Q3-09_FINAL.webp\" alt=\"Digital Marketing Trifecta infographic\" class=\"wp-image-25464\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/INFO_Digital_Marketing_Trifecta_Chart_2022-Q3-09_FINAL.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/INFO_Digital_Marketing_Trifecta_Chart_2022-Q3-09_FINAL-300x238.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/INFO_Digital_Marketing_Trifecta_Chart_2022-Q3-09_FINAL-768x608.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id18074_b9e7e5-92 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane18074_3eba21-a7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em><strong>Digital Marketing Trifecta<\/strong><\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><em>Earned, Owned &amp; Paid Media<\/em><\/h5>\n\n\n\n<p><em>Paid Media<\/em> &#8211; Paid media includes any kind of advertising you pay for, like:<\/p>\n\n\n\n<div id=\"list-cdfb780\" class=\"list-c1b56a6\"><ul><li><em>Pay per click<\/em><\/li><li><em>Display ads<\/em><\/li><li><em>Retargeting<\/em><\/li><li><em>Paid influencers<\/em><\/li><li><em>Paid content promotion<\/em><\/li><li><em>Social media ads<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Owned Media<\/em> &#8211; Owned media is any content published on your brand&#8217;s web properties, like your:<\/p>\n\n\n\n<div id=\"list-c8000dd\" class=\"list-cc5f890\"><ul><li><em>Website<\/em><\/li><li><em>Mobile site<\/em><\/li><li><em>Blog<\/em><\/li><li><em>Social media<\/em><\/li><li>Channels<\/li><\/ul><\/div>\n\n\n\n<p><em>Earned Media<\/em> &#8211; Earned media is any organic conversations from third parties about your brand, including:<\/p>\n\n\n\n<div id=\"list-ce7fe9d\" class=\"list-c717f74\"><ul><li><em>Mentions<\/em><\/li><li><em>Shares<\/em><\/li><li><em>Reports<\/em><\/li><li><em>Reviews<\/em><\/li><li>Press coverage<\/li><\/ul><\/div>\n\n\n\n<p><em>Earned Media + Paid Media: Maximize sharing &amp; engagement with paid promotion<\/em>s.<\/p>\n\n\n\n<p><em>Paid Media + Owned Media: Earned, paid, and owned media work together for a comprehensive marketing strategy.<\/em><\/p>\n\n\n\n<p><em>Owned Media + Earned Media: SEO and branded content help drive traffic and organic conversions online.<\/em><\/p>\n\n\n\n<p><em>Earned Media + Paid Media + Owned Media: Increase exposure to your brand&#8217;s web properties with PPC strategies.<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Brands with high EMV have powerful word-of-mouth working in their favor<\/strong>, typically through various social media channels. The quality of their third-party mentions resonates with buyers and enhances those brands\u2019 social proof.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencers and social proof &#8211; How do creators factor into marketing with social proof?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c80% of marketers find influencer marketing effective. 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources. 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.\u201d <\/em><\/p>\n<cite><em>&#8211; Mediakix<\/em><\/cite><\/blockquote>\n\n\n\n<p><strong><em>The most effective way to generate social proof for your brand is to partner with social media creators<\/em><\/strong>. Because creators and influencers use their personal brands to build engaged online communities, any genuine brand mention can motivate followers to visit your website, research your brand, and\/or buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How different creator types gives brands credibility<\/h3>\n\n\n\n<p>Depending on your brand, different creator types will generate different results. What\u2019s critical is that you know what you want to accomplish (goals) and have a <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/reporting-analytics\/\">way to track performance<\/a> (KPIs).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bloggers<\/h4>\n\n\n\n<p>Bloggers \u201cjournal\u201d their experiences in a way that captivates their readers. These creators are great for generating brand awareness and informing audiences about products, lifestyles, and industry \u201cinsider\u201d information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vloggers<\/h4>\n\n\n\n<p>Similar to bloggers, vloggers use video to connect with audiences through the use of long-form video and live streaming. The leading platforms for vloggers include YouTube and Twitch.&nbsp;<\/p>\n\n\n\n<p>The advantage of vloggers is the visual appeal. Creators film themselves unpacking&nbsp; a product and using it in real life.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Celebrities and Athletes<\/h4>\n\n\n\n<p>Well-known personalities often leverage their name to align with other brands. The best celebrity endorsements come out of direct relationships and shared values. Fans often like to mimic the style choices of their favorite musicians, actors, and athletes, and these individuals are great for generating brand awareness.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key opinion leaders (KOLs)<\/h4>\n\n\n\n<p>KOLs are industry thought leaders and subject matter experts. Most are credentialed from a reputable institution or have achieved a high level of success in their field.<\/p>\n\n\n\n<p>KOLs like to help their audience achieve success, improve their quality of life, or increase their skills. They are also great for raising awareness and driving sales.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/what-are-kols-in-marketing\/\">KOL: What Are KOLs in Marketing, and How Can You Use Them in Your Campaigns?<\/a><\/p><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Podcasters<\/h4>\n\n\n\n<p>Podcasters appeal to niche audiences who prefer specific kinds of entertainment or education. These creators have replaced traditional radio for Millennials and Gen Z-ers. They can easily raise awareness, inform buyers, and drive sales for their brand partners.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Artists<\/h4>\n\n\n\n<p>Most creators consider themselves a type of artist and can include photographers, crafters, videographers, musicians, and more. They may also exist as KOLs, vloggers, brand ambassadors, or influencers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trendsetters<\/h4>\n\n\n\n<p>\u201cInfluencers&#8221; is the common term for trendsetters on social media. These individuals take their brand partnerships seriously and maintain strong relationships with their audiences.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand ambassadors<\/h4>\n\n\n\n<p>Brand ambassadors can be artists, influencers, athletes, or anyone that is passionate about promoting a few select brands with whom they share values.<\/p>\n\n\n\n<p>Some <a href=\"https:\/\/grin.co\/blog\/brand-ambassador-vs-influencer-programs\/\">brand ambassadors<\/a> are lesser-known creators, such as micro\/nano influencers or social media users with a few hundred followers. But they all have an engaged community of like-minded people with whom they can drive sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 Ways to leverage influencers for social proof<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Product reviews and features<\/h4>\n\n\n\n<p>One of the most popular ways to leverage creators and influencers for social proof is through product review posts, videos, and blogs.<\/p>\n\n\n\n<p>Brands gift creators select products, and those creators unbox the gift and use the products. By providing an honest assessment, creators give consumers a good sense of whether your product is a smart buy for them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Positive interactions with UGC<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/eMarketer-what-impact-brand-engaging-with-their-user-generated-content-have-on-relationship-of-us-consumers-with-company-of-respondents-june-2021-268069.webp\" alt=\"Bar graph of &quot;What Impact Does a Brand Engaging with Their User-Generated Content Have on the Relationship of US Consumers with the Company?&quot;\" class=\"wp-image-18082\" style=\"width:658px;height:630px\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a aria-label=\"Insider Intelligence (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/chart-na1.emarketer.com\/249143\/what-impact-brand-engaging-with-their-user-generated-content-have-on-relationship-of-us-consumers-with-company-of-respondents-june-2021\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id18074_98ff65-18 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane18074_0a7497-fa\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>Transcript:<\/em><\/p>\n\n\n\n<p><em>What Impact Does a Brand Engaging with Their User-Generated Content Have on the Relationship of US Consumers with the Company?<\/em><\/p>\n\n\n\n<p><em>$ of respondents, June 2021<\/em><\/p>\n\n\n\n<div id=\"list-cc31758\" class=\"list-ca30783\"><ul><li><em>26.8% of respondents responded that it makes them more likely to purchase from the brand again.<\/em><\/li><li><em>23.0% of respondents responded that it makes them more likely to recommend the brand.<\/em><\/li><li><em>22.8% of respondents responded that it makes them more likely to post content again.<\/em><\/li><li><em>18.8% of respondents responded that it makes them more likely to become engaged in their community.<\/em><\/li><li><em>1.3% of respondents responded \u201cother.\u201d<\/em><\/li><li><em>7.5% of respondents responded \u201cnone of the above.\u201d<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: n=1,000 ages 18+<\/em><\/p>\n\n\n\n<p><em>Source: TELUS International, \u201cUnderstanding the Impact of User-Generated Content Management on Consumers\u2019 Relationships with Brands,\u201d June 29, 2021<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>When sponsoring a creator post, one of the best ways to build social proof is by interacting with <a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\">UGC<\/a>. First and foremost, you should make sure that your interactions are positive and helpful.<\/p>\n\n\n\n<p>Not only will your replies demonstrate that you care about your customers, but it will also boost that post\u2019s engagement and discoverability online. More people will see the post and want to engage your brand directly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Whitelisting<\/h4>\n\n\n\n<p>In an <a href=\"https:\/\/grin.co\/blog\/influencer-content-whitelisting-everything-you-need-to-know\/\">influencer whitelisting<\/a> campaign, your brand gets advertising permissions on a creator\u2019s profile with whom you have a strong working relationship. When promoting a post from your creator\u2019s account, you can target new audiences (that follow neither the influencer nor your brand page) and publish creator content as an ad that looks more organic.<\/p>\n\n\n\n<p>Consumers are <a href=\"https:\/\/grin.co\/webinar\/talking-influencers-cuts-lumanu\/\" class=\"rank-math-link\">more likely to engage<\/a> with those posts since it comes from someone outside your brand. It can also help you and your influencer get more followers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Influencer-hosted live events<\/h4>\n\n\n\n<p>Live events allow fans to see creators discuss your product in real time. These events are great for hosting product releases, FAQs, or doing an activity that uses one or two of your products.<\/p>\n\n\n\n<p>For best results, you can co-host the event with your creators and assign a team member to the comments section to answer viewer questions.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Case studies (Best practices)<\/h4>\n\n\n\n<p>For some brands, making sure that your customers know how to use your products correctly makes all the difference for your social proof. In those cases, case study content or best practices posts are best.<\/p>\n\n\n\n<p>With this type of content, your creators or clients can demonstrate success confidently, since they are familiar with your products\/services. This approach works well for both B2C and B2B brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 ecommerce brands succeeding with social proof<\/h2>\n\n\n\n<p>There are many brands who\u2019ve demonstrated how to successfully build creator partnerships to generate credibility with their target audience. Here are just a few:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/senestudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Sene Studio<\/a><\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUYBfCSvCkJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CUYBfCSvCkJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CUYBfCSvCkJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Guillermo Zapata (@gzsur)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Sene is not a big brand, but everything that they do \u201cpacks a punch.\u201d That\u2019s because they\u2019ve mastered two things &#8211; creator management and product personalization.<\/p>\n\n\n\n<p>The brand has partnered with multiple fashion, celebrity, and fitness influencers to endorse their clothing lines. Creator posts featuring Sene are consistently authentic and informative. To target specific audiences, the brand also leverages their best creator relationships to <a href=\"https:\/\/grin.co\/webinar\/talking-influencers-cuts-lumanu\/\" class=\"rank-math-link\">launch whitelisting campaigns<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.slumberpod.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SlumberPod<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-9.37.35-AM.webp\" alt=\"Screenshot of Slumberpod's resource directory\" class=\"wp-image-18083\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.slumberpod.com\/pages\/affiliate-program-directory\" target=\"_blank\" aria-label=\"Slumberpod (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Slumberpod<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SlumberPod makes pop-up tents for babies, toddlers, and pets to allow parents to rest in the same room as their child\/pet. To promote the \u201cpods\u201d as safe and effective, the brand committed to a word-of-mouth marketing strategy.<\/p>\n\n\n\n<p>By partnering with experts and brand ambassadors, customers trusted the brand more quickly, shortening SlumberPod\u2019s customer journey and lowering acquisition costs. The company website offers a wide range of resources for young parents and new customers.<\/p>\n\n\n\n<p>Today, the brand outsources content and customer advocacy initiatives to loyal brand ambassadors. These creators generated lifestyle content that are easy to repurpose on the brand\u2019s website, social posts, paid ads, and email newsletters. Additionally, these ambassadors nurture a thriving brand community of SlumberPod customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/emotive.io\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Emotive<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-01-at-9.49.05-AM.webp\" alt=\"Screenshot of Emotive's options\" class=\"wp-image-18084\"\/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.google.com\/url?q=https:\/\/emotive.io\/customers&amp;sa=D&amp;source=docs&amp;ust=1636493428924000&amp;usg=AOvVaw19GXz3VgluIvVuLFZZ84Ve\" target=\"_blank\" aria-label=\"Emotive (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Emotive<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Emotive is a SMS, two-way messaging platform built primarily for ecommerce brands. As a B2B provider, it\u2019s critical that the marketing team create content demonstrating the effectiveness of two-way text message marketing.<\/p>\n\n\n\n<p>Because the industry had a negative reputation for spam, Emotive invested in customer support and integrated customer feedback to improve the platform. With a large batch of happy, influential customers, the brand could then lean on those ecommerce brands to create in-depth case studies.<\/p>\n\n\n\n<p>These case studies demonstrate social proof to other ecommerce brands about the effectiveness of Emotive\u2019s tools. Many of those customers also leveraged the platform to launch social proof campaigns of their own with the help of industry influencers encouraging audiences to sign up for texts for fast customer service and limited-time offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Approaching your marketing with social proof in mind decreases the time it takes for buyers to trust your brand. It also lowers your customer acquisition costs and increases customer loyalty.&nbsp;<\/p>\n\n\n\n<p>Creator partnerships help you earn that social proof with your target audience. They are in tune with the needs of their community and will always seek to deliver value through accurate information and <a class=\"rank-math-link\" href=\"https:\/\/grin.co\/authentic-influencer-marketing\/\">authentic<\/a> brand endorsements.<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: March 2024<\/h3>\n\n\n\n<div id=\"div-c922c27\" class=\"div-ca04c50\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-ca04c50-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c466627\" class=\"heading-c65e557\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c268d75\" class=\"query-c78bb3b\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c4b929e\" class=\"querytemplate-c249326\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c299675\" class=\"div-ca5a36d \" href=\"https:\/\/grin.co\/blog\/complete-guide-to-athlete-influencer-marketing\/\">\n<div id=\"div-ca7ccaa\" class=\"div-cbd517f\">\n<div id=\"div-cc22eb6\" class=\"div-cfe2e76\">\n<h6 id=\"heading-cf70738\" class=\"heading-c5c02d3\">Dec<\/h6>\n\n\n\n<h6 id=\"heading-ce422b1\" class=\"heading-c75cb1a\">13<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ccc9a35\" class=\"image-ca9c7cf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/12\/Athlete-influencer-featured-image-1.webp\" alt=\"\" height=\"638\" width=\"956\" 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0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c299675-q-2\" class=\"div-ca5a36d \" href=\"https:\/\/grin.co\/blog\/create-content-for-social-media\/\">\n<div id=\"div-ca7ccaa-q-2\" class=\"div-cbd517f\">\n<div id=\"div-cc22eb6-q-2\" class=\"div-cfe2e76\">\n<h6 id=\"heading-cf70738-q-2\" class=\"heading-c5c02d3\">Mar<\/h6>\n\n\n\n<h6 id=\"heading-ce422b1-q-2\" class=\"heading-c75cb1a\">29<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ccc9a35-q-2\" class=\"image-ca9c7cf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2019\/03\/brooke-cagle-unsplash-social-image-1.webp\" alt=\"\" height=\"640\" width=\"960\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Word-of-mouth marketing is easier said than done. <\/p>\n","protected":false},"author":2,"featured_media":23184,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176],"topics":[],"post-author":[147],"individual_goals":[118,119,122],"industry":[],"program_status":[113],"class_list":["post-18074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","post-author-grin-contributor","individual_goals-increase-brand-awareness","individual_goals-drive-sales","individual_goals-marketing-innovation","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":16158,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":20,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/18074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=18074"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/18074\/revisions"}],"predecessor-version":[{"id":50179,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/18074\/revisions\/50179"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/23184"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=18074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=18074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=18074"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=18074"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=18074"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=18074"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=18074"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=18074"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=18074"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=18074"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=18074"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=18074"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=18074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}