{"id":18444,"date":"2021-12-02T15:01:52","date_gmt":"2021-12-02T22:01:52","guid":{"rendered":"https:\/\/grin.co\/?post_type=influencer_resource&#038;p=18444"},"modified":"2024-11-06T17:49:54","modified_gmt":"2024-11-07T00:49:54","slug":"the-roi-of-influencer-marketing","status":"publish","type":"influencer-resource","link":"https:\/\/grin.co\/influencer-marketing-guides\/the-roi-of-influencer-marketing\/","title":{"rendered":"The ROI of Influencer Marketing"},"content":{"rendered":"\n<section id=\"download\" class=\"section-c353f41 cc-sct\"><div id=\"download-wrapper\" class=\"section-c353f41-wrapper cc-wrapper\">\n<div id=\"div-c28ae25\" class=\"div-cff841e\">\n<h4 id=\"heading-ca85e28\" class=\"heading-cb7f538\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">GUIDE<\/h4>\n\n\n\n<h1 id=\"heading-ceb1f07\" class=\"heading-c84f2fc text-balance\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">The ROI of Influencer Marketing<\/h1>\n\n\n\n<p id=\"paragraph-c881aa3\" class=\"paragraph-c54cbcf\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">Honest endorsements\u00a0build a foundation for brand trust.<br>Your ultimate guide to influencer marketing.<br>Lower costs\u00a0and\u00a0increase conversions\u00a0on your marketing campaigns.<\/p>\n\n\n\n<div id=\"button-c85307f\" class=\"button-c3d43f0 cc-btn\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\" data-interaction=\"{&quot;dbclick&quot;:[],&quot;scrollinview&quot;:[],&quot;click1&quot;:[{&quot;action&quot;:&quot;customjs&quot;,&quot;class&quot;:&quot;ani-form&quot;,&quot;targets&quot;:[{&quot;target&quot;:&quot;selector&quot;,&quot;type&quot;:&quot;&quot;,&quot;data&quot;:&quot;.div-c56727b&quot;},{&quot;target&quot;:&quot;selector&quot;,&quot;type&quot;:&quot;&quot;,&quot;data&quot;:&quot;.image-cdc9953&quot;}],&quot;conditions&quot;:[],&quot;customjs&quot;:&quot;scrollToFinalSlide();&quot;}],&quot;click1Tar&quot;:{&quot;target&quot;:&quot;current&quot;}}\">Get the Guide<\/div>\n<\/div>\n\n\n\n<div id=\"div-cd9bd69\" class=\"div-c0c68d1 shadow-arrows dark-theme\" style=\"--ccaos-duration:0.4s;--ccaos-delay:.6s;--ccaos-easing:eases;\" data-aos=\"fade\"><p><style>\n\t\t  #pdf-viewer {\n\t\t\twidth: 100%;\n\t\t\theight: 100%;\n\t\t\tposition: relative;\n\t\t\tpadding-bottom: 35px;\n\t\t  }\n\t\t  .textLayer{\n\t\t    display:none;\n\t\t  }\n\t\t  \n\t\t  #pdf-viewer.slick-slider{\n\t\t    display: flex;\n\t\t\talign-items: center;\n\t\t  }\n\t\t  \n\t\t  \n\t\t  .download-header{\n\t\t    font-weight: 700;\n\t\t\ttext-align:center;\n\t\t  }\n\n\t\t  .pdf-page-canvas {\n\t\t\tdisplay: block;\n\t\t\tmargin: 6px auto;\n\t\t\tborder-radius: 8px;\n\t\t  }\n\t\t  \n\t\t  .slick-slider .pdf-page-canvas{\n\t\t    cursor:grab;\n\t\t  }\n\t\t  .slick-slider .pdf-page-canvas:active{\n\t\t    cursor:grab;\n\t\t  }\n\t\t  \n\t\t  .slick-slider .pdf-page-canvas{\n\t\t    margin: 0px auto;\n\t\t  }\n\t\t  \n\t\t  #pdf-viewer .slick-list{\n\t\t  \tmargin: 0 20px;\n\t\t\toverflow-x: hidden;\n\t\t\tborder-radius: 8px;\n\t\t  }\n\t\t  .slick-arrow{\n\t\t  \tposition: absolute;\n\t\t   \tbottom: -15px;\n\t\t\tleft: 50%;\n\t\t  }\n\t\t  .slick-arrow img{\n\t\t    width: 8px;\n\t\t\ttransition-duration: .3s;\n\t\t  }\n\t\t  \n\t\t  .slick-arrow img:hover, .slick-arrow.slick-disabled img{\n\t\t    opacity: .5;\n\t\t  }\n\t\t  \n\t\t  .shadow-arrows .slick-arrow img{\n\t\t    background-color: #33333322;\n            box-shadow: 0 0 12px 9px #33333322;\n\t\t  }\n\t\t  \n\t\t  .slick-next img{\n\t\t    transform: rotate(180deg) ;\n\t\t  }\n\t\t  \n\t\t  .slick-dots{\n\t\t    position: absolute;\n\t\t\tbottom: -5px;\n\t\t\tleft: 50%; \n            transform: translate(-50%, 0%); \n\t\t\tdisplay: flex;\n\t\t\tlist-style-type: none;\n\t\t\talign-items: center;\n\t\t  }\n\t\t  \n\t\t  .slick-dots li{\n\t\t  \twidth: 20px;\n\t\t\tdisplay: flex;\n\t\t\tjustify-content: center;\n\t\t\tmargin: 0 5px;\n\t\t  }\n\t\t  \n\t\t  .slick-dots li button{\n\t\t\tbackground-color: rgba(98, 103, 255, .6);\n\t\t\tborder-radius: 20px;\n\t\t\ttransition-duration: .3s;\n\t\t\twidth: 8px;\n\t\t\theight: 8px;\n\t\t  }\n\t\t  \n\t\t  .slick-dots li.slick-active button, .slick-dots li:hover button{\n\t\t    background-color: rgba(98, 103, 255, 1);\n\t\t  }\n\t\t  \n\t\t  \n\t\t  .last-page-form-container{\n\t\t    display: none;\n\t\t\tflex-direction: column;\n\t\t\tposition: absolute;\n\t\t\ttop:0;\n\t\t\tleft:0;\n\t\t\twidth: 100%;\n\t\t\talign-items: center;\n\t\t\tpadding: 20px;\n\t\t\tz-index: 10;\n\t\t\toverflow: scroll;\n\t\t  }\n\t\t  \n\t\t  @media screen and (max-width: 530px){\n\t\t\t\t.last-page-form-container{\n\t\t\t\t  height: unset;\n\t\t\t\t}\n\t\t\t  }\n\n\t\t\t  @media screen and (min-width: 992px) and (max-width: 1120px){\n\t\t\t\t.last-page-form-container{\n\t\t\t\t  height: unset;\n\t\t\t\t}\n\t\t\t  }\n\t\t  \n\t\t  .background-blur{\n\t\t    z-index: 8;\n\t\t\t-webkit-backdrop-filter: blur(10px);\n\t\t\tbackdrop-filter: blur(10px);\n\t\t\tbackground: rgba(255,255,255,.67);\n\t\t\tposition: absolute;\n\t\t\ttop:0;\n\t\t\tleft:0;\n\t\t\twidth: 100%;\n\t\t\theight: 100%;\n\t\t  }\n\t\t  \n\t\t  .last-page-form-container p{\n\t\t    font-size: 14px;\n\t\t\tline-height: 18px;\n\t\t\ttext-align: center;\n\t\t\tmargin-bottom: 20px;\n\t\t  }\n\t\t  \n\t\t  \n\t\t  \n\t\t  .last-page-form-container h1{\n\t\t    text-align: center;\n\t\t\tfont-size: 25px;\n            font-weight: 600;\n\t\t  }\n\t\t  \n\t\t  .slick-slide.last-preview-page{\n\t\t    position: relative;\n\t\t\toverflow: hidden;\n\t\t\tbackground: rgba(255,255,255,.67)\n\t\t  }\n\t\t  \n\t\t  .slick-slide.last-preview-page.separated-last-page{\n\t\t    background:transparent;\n\t\t  }\n\t\t  .slick-slide.last-preview-page.separated-last-page .background-blur{\n\t\t    display:none;\n\t\t  }\n\t\t  \n\t\t  .screen-reader-pdf-text{\n\t\t    position: absolute;\n\t\t\tleft: -10000px;\n\t\t\ttop: auto;\n\t\t\twidth: 1px;\n\t\t\theight: 1px;\n\t\t\toverflow: hidden;\n\t\t  }\n\t\t  \n\t\t  #pdf-download-link{\n\t\t    display: none;\n\t\t  }\n\t\t  \n\t<\/style>\n\t\n\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n\t<input id=\"pdf-page-limit\" type=\"hidden\" value=\"4\">\n\t<input id=\"pdf-src\" type=\"hidden\" value=\"\/wp-content\/uploads\/2022\/10\/The-ROI-of-Influencer-Marketing-Whitepaper-Rebrand.pdf\">\n\t\n\n\t<div id=\"pdf-viewer\" class=\"arrows-in-dots\"><\/div>\n\t\n\t<div class=\"last-page-form-container\">\n\t\t<h3 class=\"download-header\">Get the full version<\/h3>\n\t\t<p>You reached the end of the preview. It takes 10 seconds to download the full pdf.<\/p>\n\t\t<div class=\"form-target content short-form form-is-separated\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2021-Q1-The-ROI-of-Influencer-Marketing-eBook\" data-thankyou=\"\/pdf\/roi-of-influencer-marketing\/\"><\/div>\n\t<\/div>\n\t\n\t<script src=\"\/wp-content\/themes\/cwicly-child\/js\/pdfjs-3.11.174-dist\/build\/pdf.js\"><\/script> \n\t<script type=\"text\/javascript\" src=\"https:\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\t<script type=\"text\/javascript\" src=\"https:\/\/grin.co\/wp-content\/themes\/cwicly-child\/js\/pdf-viewer.js?version=231\"><\/script><\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cbba6a9\" class=\"section-cf1a149 cc-sct\"><div id=\"section-cbba6a9-wrapper\" class=\"section-cf1a149-wrapper cc-wrapper\">\n<div id=\"div-ce8fb82\" class=\"partnerlogos-slick-banner\">\n<div id=\"div-c9544a6\" class=\"div-c192624\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c142ad6\" class=\"image-cca7faf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ASRV_logo_white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ASRV_logo_white-e1726772063757.webp 1200w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ASRV_logo_white-e1726772063757-300x82.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ASRV_logo_white-e1726772063757-1024x280.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ASRV_logo_white-e1726772063757-768x210.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"328\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c49c462\" class=\"div-c397321\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd31376\" class=\"image-c069261 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/colorpop-white-logo-2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/colorpop-white-logo-2.webp 455w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/colorpop-white-logo-2-300x78.webp 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" width=\"455\" height=\"118\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf18b58\" class=\"div-c632383\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cace941\" class=\"image-c2c5294 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/youswim-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/youswim-logo-white-e1726772609975.webp 817w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/youswim-logo-white-e1726772609975-300x76.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/youswim-logo-white-e1726772609975-768x194.webp 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" width=\"817\" height=\"206\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c8ee405\" class=\"div-cb009b8\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c3aa6bd\" class=\"image-cfdae2a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/skims-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/skims-logo-white-e1726772588742.webp 586w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/skims-logo-white-e1726772588742-300x69.webp 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" width=\"586\" height=\"134\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cc430ce\" class=\"div-cf13d42\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c45e423\" class=\"image-c7dc7e3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/VeraBradley-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/VeraBradley-logo-white.webp 1501w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/VeraBradley-logo-white-300x141.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/VeraBradley-logo-white-1024x482.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/VeraBradley-logo-white-768x362.webp 768w\" sizes=\"auto, (max-width: 1501px) 100vw, 1501px\" width=\"1501\" height=\"707\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c74fa39\" class=\"div-c18bc32\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c2c1f99\" class=\"image-c518217 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ipsy-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ipsy-logo-white-e1726772409439.webp 996w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ipsy-logo-white-e1726772409439-300x111.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ipsy-logo-white-e1726772409439-768x284.webp 768w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\" width=\"996\" height=\"368\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c22f309\" class=\"div-cf08f69\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c021f9e\" class=\"image-c35430c cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white-e1726772386840.webp 2304w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white-e1726772386840-300x36.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white-e1726772386840-1024x122.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white-e1726772386840-768x92.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white-e1726772386840-1536x183.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Alphalete-logo-white-e1726772386840-2048x244.webp 2048w\" sizes=\"auto, (max-width: 2304px) 100vw, 2304px\" width=\"2304\" height=\"275\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c0a7825\" class=\"div-cf0bc20\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c995cc8\" class=\"image-c5ba300 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/G-Fuel-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/G-Fuel-logo-white-e1726772367360.webp 1708w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/G-Fuel-logo-white-e1726772367360-300x92.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/G-Fuel-logo-white-e1726772367360-1024x312.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/G-Fuel-logo-white-e1726772367360-768x234.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/G-Fuel-logo-white-e1726772367360-1536x469.webp 1536w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" width=\"1708\" height=\"521\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c350fe5\" class=\"div-cd0c25b\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cac37f4\" class=\"image-c350ece cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/siksilk.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/siksilk-e1726772346502.webp 985w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/siksilk-e1726772346502-300x219.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/siksilk-e1726772346502-768x561.webp 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" width=\"985\" height=\"720\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cca6597\" class=\"div-c420c9a\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cbc9448\" class=\"image-ca4d6d5 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/branchbasics-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/branchbasics-logo-white-e1726772330884.webp 661w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/branchbasics-logo-white-e1726772330884-297x300.webp 297w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/branchbasics-logo-white-e1726772330884-150x150.webp 150w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" width=\"661\" height=\"667\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c91458b\" class=\"div-c61b92b\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c23de5c\" class=\"image-c34dfae cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled-e1726772308582.webp 2444w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled-e1726772308582-300x72.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled-e1726772308582-1024x245.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled-e1726772308582-768x184.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled-e1726772308582-1536x367.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Hooey-logo-white-scaled-e1726772308582-2048x489.webp 2048w\" sizes=\"auto, (max-width: 2444px) 100vw, 2444px\" width=\"2444\" height=\"584\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c437f8c\" class=\"div-c57ad34\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c49dc17\" class=\"image-ccd3b88 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Primal-pet-foods-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Primal-pet-foods-logo-white-e1726772290503.webp 469w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/Primal-pet-foods-logo-white-e1726772290503-300x140.webp 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" width=\"469\" height=\"219\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-ca2f23b\" class=\"div-cb7e6e9\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cc62da6\" class=\"image-c3cf143 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ilia-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ilia-logo-white-e1726772270392.webp 640w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ilia-logo-white-e1726772270392-300x110.webp 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" width=\"640\" height=\"235\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf4a889\" class=\"div-c9b2a13\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cbc33c9\" class=\"image-c45d4ac cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white-e1726772251304.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white-e1726772251304-300x43.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white-e1726772251304-768x110.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"129\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cd27430\" class=\"div-cb5b746\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5176f0\" class=\"image-cc81a82 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506.webp 1079w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506-300x81.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506-1024x278.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506-768x209.webp 768w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" width=\"1079\" height=\"293\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c893515\" class=\"div-cd2e409\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0194dc\" class=\"image-c4ebad9 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea.webp 842w, https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea-300x88.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea-768x225.webp 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" width=\"842\" height=\"247\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cd6b13a\" class=\"div-c44ac26\">\n<img decoding=\"async\" id=\"image-cd54562\" class=\"image-cf52293 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/08\/Nutpods-logo-white-copy.webp\" alt=\"\">\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3b26c0\" class=\"section-c12b05c cc-sct\"><div id=\"section-c3b26c0-wrapper\" class=\"section-c12b05c-wrapper cc-wrapper\">\n<div id=\"div-cb9ae20\" class=\"div-c3e6137\" style=\"--ccaos-duration:.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up-small\">\n<h2 id=\"heading-cba5e43\" class=\"heading-cfd4f89 whats-in-this-guide\">What&#8217;s in this guide?<\/h2>\n\n\n\n<h3 id=\"heading-c50118d\" class=\"heading-c4c99ca\" style=\"--ccaos-duration:0.5s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\">The greatest advantage of influencer marketing is the increased conversion power it brings to your entire marketing strategy. This whitepaper provides a roadmap to drive more clicks, subscriptions, and sales \u2013 even on a shoestring budget.<\/h3>\n<\/div>\n\n\n\n<div id=\"div-c2b062c\" class=\"div-cc9e45d\" style=\"--ccaos-duration:.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\">\n<div id=\"div-c9f8cd7\" class=\"div-cb92222\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<svg id=\"svg-ce1260e\" class=\"svg-c3aa83e cc-svg\" viewBox=\"0 0 27 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"27\"  height=\"27\"  fill=\"none\"><path d=\"M1 4.12488H7.24977L10.3751 16.6249H22.8751L26 7.24976H22.8751\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M11.9376 26C13.6635 26 15.0625 24.601 15.0625 22.8751C15.0625 21.1493 13.6635 19.7502 11.9376 19.7502C10.2118 19.7502 8.81274 21.1493 8.81274 22.8751C8.81274 24.601 10.2118 26 11.9376 26Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M21.3126 26C23.0385 26 24.4375 24.601 24.4375 22.8751C24.4375 21.1493 23.0385 19.7502 21.3126 19.7502C19.5868 19.7502 18.1877 21.1493 18.1877 22.8751C18.1877 24.601 19.5868 26 21.3126 26Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M13.5 7.24977L16.6249 10.3751L22.8751 1\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n\n\n\n<h4 id=\"heading-cb1036d\" class=\"heading-cc870f5\">Honest endorsements\u00a0build a foundation for brand trust.<\/h4>\n\n\n\n<p id=\"paragraph-c2cd221\" class=\"paragraph-cbc15df\">Consumers won\u2019t buy unless they trust your brand. Influencers who truly believe in your brand and product will be eager to share your story and provide enormous social proof by leveraging their own reputation to recommend your products to niche audiences.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c4846ac\" class=\"div-c9749ef\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<svg id=\"svg-c3e9d5d\" class=\"svg-c628f0e cc-svg\" viewBox=\"0 0 22 29\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"22\"  height=\"29\"  fill=\"none\"><path d=\"M19.7653 13.7099C20.0523 13.4229 20.1374 12.9909 19.9807 12.6165C19.8239 12.2422 19.4564 11.9997 19.0506 12.0028L13.0371 12.0491L16.9265 2.37296C17.1037 1.93214 16.9462 1.42751 16.5498 1.16564C16.1534 0.90376 15.6275 0.956935 15.2916 1.29286L1.29293 15.2901C1.00591 15.5771 0.920833 16.0091 1.0776 16.3835C1.23437 16.7579 1.60189 17.0004 2.00776 16.9972L8.02162 16.9505L4.13224 26.6271C3.95506 27.0679 4.11249 27.5725 4.50889 27.8344C4.90529 28.0962 5.43122 28.0431 5.76718 27.7071L19.7653 13.7099Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n\n\n\n<h4 id=\"heading-c4c9678\" class=\"heading-c7f6847\">Your ultimate guide to influencer marketing.<\/h4>\n\n\n\n<p id=\"paragraph-c081be1\" class=\"paragraph-ce623c7\">This whitepaper provides an in-depth look at the current state of influencer marketing, how influencer content amplifies campaigns, best practices for leveraging influencer-generated content (IGC), case studies from brands that have captured massive ROI, and common influencer marketing myths debunked.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cec8efd\" class=\"div-c0229fe\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<svg id=\"svg-c0a6d6c\" class=\"svg-c0b1b5d cc-svg\" viewBox=\"0 0 23 27\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"23\"  height=\"27\"  fill=\"none\"><path d=\"M17.0804 6.81391C17.0835 3.60614 14.486 1.00318 11.2783 1H11.2665C8.0587 1.00318 5.46118 3.60614 5.46436 6.81391C5.46753 10.0217 8.07095 12.6192 11.2783 12.616C14.481 12.6128 17.0767 10.0171 17.0804 6.81391Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M21.6983 16.2221C21.6107 15.9177 21.3539 15.5715 20.6008 15.9957L20.422 16.1055L20.4039 16.1164C17.6775 17.7602 14.5537 18.6268 11.3699 18.6218C8.18622 18.6268 5.06148 17.7602 2.33511 16.1164L2.31696 16.1055L2.1382 15.9957C1.38684 15.5715 1.13049 15.9181 1.04066 16.2221C1.00209 16.3628 0.990751 16.5093 1.00754 16.6541C1.59737 22.3745 6.71255 26.5337 12.433 25.9443C17.339 25.4389 21.2174 21.5601 21.7233 16.6541C21.7428 16.5098 21.7337 16.3632 21.6974 16.2221\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><\/svg>\n\n\n\n<h4 id=\"heading-cb993d2\" class=\"heading-cf94a2a\">Lower costs\u00a0and\u00a0increase conversions\u00a0on your marketing campaigns.<\/h4>\n\n\n\n<p id=\"paragraph-c3f6143\" class=\"paragraph-ccbe68e\">Content is king when it comes to generating sales online. But in today\u2019s competitive landscape, creating content that produces leads, drives traffic, and resonates with consumers is the biggest challenge marketers face. This whitepaper gives you the tools to solve these problems through influencer marketing and details best practices for leveraging creators to amplify your brand story and maximize your return on investment.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"div-c8ac3cc\" class=\"div-c5b28db\" style=\"--cc-scrolld-transition:0.5s;\" data-cc-scroll-direction=\"{&quot;offsetUp&quot;:&quot;150&quot;}\" data-cc-scroll-action=\"downSlideUp\">\n<div id=\"div-c12c04a\" class=\"div-caf76b8\">\n<h1 id=\"heading-c1ffb90\" class=\"heading-cc62350 text-balance\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">The ROI of Influencer Marketing<\/h1>\n\n\n\n<a id=\"button-caa2aaf\" class=\"button-c93522b cc-btn \" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" href=\"#download\" data-aos=\"fade-in-up-small\">Get the Guide<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out why influencer marketing can increase the conversion power of your entire marketing strategy in this helpful whitepaper.<\/p>\n","protected":false},"featured_media":22563,"menu_order":0,"template":"","content-type":[211],"level":[],"platform":[],"type-of-creator":[],"marketing-type":[],"topics":[],"resource-types":[],"resource_category":[33],"class_list":["post-18444","influencer-resource","type-influencer-resource","status-publish","has-post-thumbnail","hentry","content-type-downloadable","resource_category-whitepapers"],"acf":{"read_duration":2,"content_type":211},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/influencer-resource\/18444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/influencer-resource"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/influencer-resource"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/22563"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=18444"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=18444"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=18444"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=18444"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=18444"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=18444"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=18444"},{"taxonomy":"resource-types","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/resource-types?post=18444"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/resource_category?post=18444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}