{"id":18500,"date":"2021-12-02T09:00:46","date_gmt":"2021-12-02T16:00:46","guid":{"rendered":"https:\/\/grin.co\/?post_type=podcast&p=18500"},"modified":"2025-10-08T16:25:13","modified_gmt":"2025-10-08T23:25:13","slug":"living-the-cookieless-life-as-a-marketer","status":"publish","type":"podcast","link":"https:\/\/grin.co\/podcast\/living-the-cookieless-life-as-a-marketer\/","title":{"rendered":"Living the Cookieless Life as a Marketer"},"content":{"rendered":"\n

With so much change to the digital marketing landscape, relationships are key.<\/span><\/h3>\n\n\n\n
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\u201cSomething to keep in mind is, always say \u2018yes.\u2019 It doesn\u2019t hurt to learn more, test, and try.\u201d – Rachel Davidson<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

In a recent fireside chat, we interviewed three seasoned influencer marketers<\/a> about what it means to reach consumers in a cookieless world after the recent iOS updates<\/a>. Each guest agreed to stay for a Q&A episode of the <\/span>GRIN Gets Real<\/span><\/i> podcast to discuss common challenges that many influencer marketers face.<\/span><\/p>\n\n\n\n

Living the Cookieless Life as a Marketer<\/span><\/h3>\n\n\n\n

Breakdown of the GRIN Gets Real Podcast with Living the Cookieless Life Using Creators<\/em><\/span><\/h4>\n\n\n\n

When it comes to successful creator management<\/a>, the quality of relationships you build with your influencers determines how well your campaigns perform. Additionally, adhering to influencer marketing best practices saves your team hours of time spent on inefficient workflows. <\/span><\/p>\n\n\n\n

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\u201cThere\u2019s a trust that has to be built, and in order for them to really believe that this is going to be beneficial to them, they need to see that you\u2019re willing to do your part.\u201d – Rebecca Beach<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n

Creators are people, just like those who make up your marketing team. As you get more experience nurturing quality creator relationships, your program will only excel and offer more opportunities to reach members of your target audience.<\/span><\/p>\n\n\n\n

This episode covered a wide range of topics, including:<\/span><\/p>\n\n\n\n