{"id":19417,"date":"2022-01-03T08:00:00","date_gmt":"2022-01-03T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=19417"},"modified":"2025-10-03T14:20:33","modified_gmt":"2025-10-03T21:20:33","slug":"what-is-content-commerce","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/what-is-content-commerce\/","title":{"rendered":"What Is Content Commerce: An In-Depth Look"},"content":{"rendered":"\n\n\n

In recent years, brands have been finding new ways to promote their products conversationally through social posts and informative content. This approach has led to a demand for content commerce where brands can nurture more meaningful connections with buyers.<\/p>\n\n\n\n

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\u201cWhy, all of a sudden, have retailers decided to become publishers? To answer this question, ask yourself another one: how do people see traditional advertising? That\u2019s right \u2014 they’d rather not see it at all.\u201d <\/em><\/p>\n– Styla<\/a><\/em><\/cite><\/blockquote>\n\n\n\n

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What is content commerce?<\/h2>\n\n\n\n

Content commerce is media that allows viewers to inform their buying decisions and take action within the content itself. <\/strong><\/p>\n<\/div>\n\n\n\n

For example, there might be multiple calls to action allowing readers to purchase recommended products in a blog that explains how to take care of your skin during the winter months. The blog informs readers, inspires them to explore possible solutions, and then gives them multiple clickable\/shoppable options to purchase.<\/p>\n\n\n\n

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Image via eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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