{"id":19432,"date":"2022-01-05T08:00:00","date_gmt":"2022-01-05T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=19432"},"modified":"2025-10-03T14:20:32","modified_gmt":"2025-10-03T21:20:32","slug":"top-animal-influencers-you-should-know","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-animal-influencers-you-should-know\/","title":{"rendered":"DTC Pet Care Brands and Animal Influencers"},"content":{"rendered":"\n\n\n

A study by Statista<\/a> estimated that Americans likely spent almost $110 billion on pet supplies in 2021 alone. Leading the pack of pet buyers is a growing category of animal influencers.<\/p>\n\n\n\n

The direct-to-consumer (DTC) model increases the variety and quality of pet care products, and buyers want to know which products are best for their pet. And the key to growing your pet care brand lies in endorsements from animal creators online.<\/p>\n\n\n\n

The rise of DTC pet care brands<\/h2>\n\n\n\n
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\u201cDog and cat owners make up the vast majority (94%) of pet-owning households in the United States. The number of households including dogs has grown 36% since 2009 to 49 million households.\u201d <\/em><\/p>\n– <\/em>Pet Food Processing<\/em><\/a>, 2020<\/em><\/cite><\/blockquote>\n\n\n\n

People love pets. In the U.S., pet ownership continues to grow, and with it, pet spending. Motivations for animal adoption range from companionship to mental health and rescuing abandoned pets.<\/p>\n\n\n\n\"Line\n\n\n\n

Image via Statista<\/a><\/em><\/p>\n\n\n\n

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