{"id":19627,"date":"2022-01-24T18:09:32","date_gmt":"2022-01-25T01:09:32","guid":{"rendered":"https:\/\/grin.co\/?post_type=case_studies&#038;p=19627"},"modified":"2025-10-07T13:25:55","modified_gmt":"2025-10-07T20:25:55","slug":"influencer-marketing-darn-good-yarn","status":"publish","type":"case-studies","link":"https:\/\/grin.co\/case-studies\/influencer-marketing-darn-good-yarn\/","title":{"rendered":"Darn Good Yarn Influencer Marketing Case Study"},"content":{"rendered":"\n<section id=\"section-ce1a86d\" class=\"section-c0c3a65 cc-sct\"><div id=\"section-ce1a86d-wrapper\" class=\"section-c0c3a65-wrapper cc-wrapper\">\n<div id=\"div-cf1b553\" class=\"div-c414d95\">\n<div id=\"div-ce55f4a\" class=\"div-c34f47e\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cff8cb9\" class=\"div-cbe01ba\">\n<img decoding=\"async\" id=\"image-c38520c\" class=\"image-ce04b75 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/04\/Farn-CS-Logo.webp\" alt=\"\">\n<\/div>\n\n\n\n<button id=\"div-c544ae4\" class=\"div-c2096f5 dtcs-btn\" data-modal=\"\" data-modalid=\"modal-cf062a3\">\n<p id=\"paragraph-c07afa6\" class=\"paragraph-cc78619\">Download the case study<\/p>\n\n\n\n<div id=\"icon-cade9d1\" class=\"icon-c195460 cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.5 8v13c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5v0-9.375l-13.439 13.436c-0.272 0.272-0.648 0.44-1.063 0.44-0.83 0-1.503-0.673-1.503-1.503 0-0.415 0.168-0.791 0.44-1.063l13.439-13.436h-9.375c-0.828 0-1.5-0.672-1.5-1.5s0.672-1.5 1.5-1.5v0h13c0.828 0 1.5 0.672 1.5 1.5v0z\"><\/path><\/svg><\/div>\n<\/button>\n<\/div>\n\n\n\n<div id=\"div-cf4df2b\" class=\"div-c71456e\">\n<h1 id=\"heading-c796400\" class=\"heading-c58eb55\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">Scaled their influencer marketing program from 50 to 450 creators<\/h1>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-caa1b56\" class=\"section-c51c247 cc-sct\"><div id=\"section-caa1b56-wrapper\" class=\"section-c51c247-wrapper cc-wrapper\">\n<div id=\"div-c64e67a\" class=\"div-c79ec3c case-study-slider\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c669f04\" class=\"div-c41f727 case-study-slide\">\n<img decoding=\"async\" id=\"image-c38573d\" class=\"image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dgy7.jpg\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cb875a6\" class=\"div-c271cd4 case-study-slide\">\n<div id=\"div-cbddc27\" class=\"div-c78675c case-study-slide-inner\">\n<div id=\"div-c3c4102\" class=\"div-c41dd20\">\n<p id=\"paragraph-c36258c\" class=\"paragraph-c50e1ff\">16x<\/p>\n\n\n\n<p id=\"paragraph-c05f3ed\" class=\"paragraph-caa883c\">influencer growth<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-caac71e\" class=\"svg-caed570 cc-svg\" viewBox=\"0 0 60 52\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"60\"  height=\"52\"  fill=\"none\"><path d=\"M22.5063 24.2739C28.8629 24.2739 34.0158 19.0635 34.0158 12.637C34.0158 6.21041 28.8629 1 22.5063 1C16.1498 1 10.9968 6.21041 10.9968 12.637C10.9968 19.0635 16.1498 24.2739 22.5063 24.2739Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M35.3511 30.9243C31.6681 33.296 27.2236 34.7817 22.5188 34.7817C17.8141 34.7817 13.3696 33.2741 9.68664 30.9243C4.62459 33.0745 1.13184 38.1282 1.13184 43.8913V50.0984C1.13184 50.5195 1.48811 50.8737 1.91648 50.8737H43.0982C43.5256 50.8737 43.8829 50.5185 43.8829 50.0984V43.8913C43.9069 38.1282 40.4131 33.0745 35.3521 30.9243H35.3511Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M40.668 22.3735H58.1318\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M49.3994 13.6421V31.1059\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c3def18\" class=\"div-c3b881a case-study-slide\">\n<img decoding=\"async\" id=\"image-c7acd15\" class=\"image-c2178e6 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dgy8.jpg\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-ce0ade0\" class=\"div-c9caf0a case-study-slide\">\n<div id=\"div-c734b7b\" class=\"div-cf10e09 case-study-slide-inner\">\n<div id=\"div-cc9503e\" class=\"div-c44b360\">\n<p id=\"paragraph-c48a06a\" class=\"paragraph-ca5bbfc\">+20%<\/p>\n\n\n\n<p id=\"paragraph-cff9e0a\" class=\"paragraph-c0ce0d4\">subscription sales growth<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-cd275ca\" class=\"svg-c1ddfc7 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce47b30\" class=\"div-c91d68b case-study-slide\">\n<img decoding=\"async\" id=\"image-c852fe7\" class=\"image-cd53458 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dgy9.jpg\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf02bd7\" class=\"div-c854e84 case-study-slide\">\n<div id=\"div-cda9e50\" class=\"div-cf5ef4e case-study-slide-inner\">\n<div id=\"div-c4ea66b\" class=\"div-c4f7cf1\">\n<p id=\"paragraph-c05efe4\" class=\"paragraph-cc293d2\">100<\/p>\n\n\n\n<p id=\"paragraph-c661990\" class=\"paragraph-c1d47fc\">hours saved per week<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-c852e16\" class=\"svg-cd45ed9 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c9d4a5b\" class=\"div-cecfa8e case-study-slide\">\n<img decoding=\"async\" id=\"image-c9e8333\" class=\"image-cd15522 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dgy1.jpg\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cac50b1\" class=\"div-c578911 case-study-slide\">\n<div id=\"div-cd56b3d\" class=\"div-cf6c04d case-study-slide-inner\">\n<div id=\"div-cf08a32\" class=\"div-cf08441\">\n<p id=\"paragraph-c52c56e\" class=\"paragraph-c1481c2\">2K+<\/p>\n\n\n\n<p id=\"paragraph-c980ddd\" class=\"paragraph-c81b54e\">pieces of influencer content<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-c55392d\" class=\"svg-cb96a97 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-cfbf38a\" class=\"div-cfd5ded case-study-slide\">\n<img decoding=\"async\" id=\"image-cd1e2e7\" class=\"image-c693440 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dgy2.jpg\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c816c65\" class=\"div-cc81dc2 case-study-slide\">\n<img decoding=\"async\" id=\"image-c18b11c\" class=\"image-c2a1b4f image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/02\/dgy10.jpg\" alt=\"\">\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd53d26\" class=\"section-c54831b cc-sct\"><div id=\"section-cd53d26-wrapper\" class=\"section-c54831b-wrapper cc-wrapper\">\n<div id=\"div-c6106dc\" class=\"div-c0fb9b6\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c79364d\" class=\"div-cbb44cb\">\n<h2 id=\"heading-c86921d\" class=\"heading-cbf08b6 success-story\">Success story<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c411f9b\" class=\"div-cda313e\">\n<p id=\"paragraph-c1117ae\" class=\"paragraph-c0cca7a\">Darn Good Yarn is a Shopify store that sells sustainably produced yarn handspun by women in India. As the brand grew, Darn Good Yarn decided it needed to expand its marketing plan. Their yarn is visually appealing, so they wanted content showing off the colors and textures. And because the product appeals to crafters, it was also important to come up with content that displayed finished projects using the yarn.<br><br>Unfortunately, with a small staff, doing formal product photoshoots was difficult. That\u2019s why the company was pleased to discover that their fans were already creating the content they needed. DIY\u00a0micro\u00a0and nano influencers have a fiercely devoted group of fans who regularly look to them for recommendations, patterns and creative inspiration. These creators were already great at producing visually-stunning photos that resonate with their highly-targeted audience. So, for Darn Good Yarn, using\u00a0influencer marketing\u00a0to get their content was a no-brainer.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3a4c91\" class=\"section-cfb49ed cc-sct\"><div id=\"section-c3a4c91-wrapper\" class=\"section-cfb49ed-wrapper cc-wrapper\">\n<div id=\"div-c7be06a\" class=\"div-cf99d54\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cd24ec2\" class=\"div-ca324d5\">\n<h2 id=\"heading-cda999c\" class=\"heading-c967248 the-challenge\">The challenge<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cceb01f\" class=\"div-c519046\">\n<p id=\"paragraph-c25675d\" class=\"paragraph-c8147c6\">A system of partnering with authentic creators<\/p>\n\n\n\n<p id=\"paragraph-c184858\" class=\"paragraph-cd367c8\">Darn Good Yarn realized that there were too many aspects of their influencer program that were tracked in different software and needed a solution for their email outreach, their creator reporting, payments, and promo codes.\u00a0<\/p>\n\n\n\n<p id=\"paragraph-cef6090\" class=\"paragraph-cc61e55 hang-punctuation\"><strong>The Best Influencer Platform to Help You Grow Your Ecom Site!\u00a0<\/strong>I am a big fan of having everything in one spot, emails, contracts, supporting documents, payments, conversion tracking, etc. It makes is so easy to manage and so much easier to scale.<\/p>\n\n\n\n<div id=\"div-cd2c4c3\" class=\"div-c5b716e\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0f8621\" class=\"image-ceb78cf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88.webp 400w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88-150x150.webp 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" width=\"400\" height=\"400\" alt=\"\">\n\n\n\n<div id=\"div-c8ed824\" class=\"div-c36200b\">\n<p id=\"paragraph-ce9f258\" class=\"paragraph-c605deb\">Keri O&#8217;Brien-Wytrwal<\/p>\n\n\n\n<p id=\"paragraph-c3e2312\" class=\"paragraph-c036b68\">Director of Marketing &amp; Sales at Darn Good Yarn<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd94f23\" class=\"section-c2c579e cc-sct\"><div id=\"section-cd94f23-wrapper\" class=\"section-c2c579e-wrapper cc-wrapper\">\n<div id=\"div-cf9a5e3\" class=\"div-c79e290\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c44b2ae\" class=\"div-c396ad4\">\n<h2 id=\"heading-c30e0b9\" class=\"heading-c79a92d the-solution\">The solution<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c200498\" class=\"div-c73b6ca\">\n<p id=\"paragraph-cd8eb6d\" class=\"paragraph-ca6f501\">All-in-one creator management software for everything influencer marketing<\/p>\n\n\n\n<p id=\"paragraph-c608543\" class=\"paragraph-c8aca93\">GRIN\u2019s comprehensive\u00a0<a href=\"https:\/\/grin.co\/creator-management\/\"><span class=\"cc-span grin-purple\">creator management software<\/span><\/a>\u00a0allowed the company to streamline everything they were doing into one influencer marketing platform. Each of the tasks being handled with separate platforms now could come together.<\/p>\n\n\n\n<div id=\"div-cb22d95\" class=\"div-c05fbfd\">\n<div id=\"div-cacc969\" class=\"div-ce9f65f\">\n<h3 id=\"heading-cca3732\" class=\"heading-c1fb8ca\"><strong>Streamlined platform<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c890e63\" class=\"paragraph-c2ffd50\">GRIN consolidated all of the company\u2019s influencer marketing tasks into one platform, simplifying their workflow.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c466e88\" class=\"div-c7fd81d\">\n<h3 id=\"heading-c2259d4\" class=\"heading-cd961e7\"><strong>Media library features<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cc20bf9\" class=\"paragraph-c5aa04e\">GRIN\u2019s media library allowed the Darn Good Yarn team to easily audit content, with filtering by colors to design more visually appealing campaigns.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cb1aee5\" class=\"div-c8d63e2\">\n<h3 id=\"heading-c7b4f71\" class=\"heading-cf60806\"><strong>Creator management<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cb2bac2\" class=\"paragraph-cdd5d3f\">GRIN made managing campaigns easier by automatically pulling in content from creators, allowing for organized and efficient management.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c070309\" class=\"div-ca48f67\">\n<h3 id=\"heading-cd952d2\" class=\"heading-c47fc84\"><strong>Shopify integration<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c9e0161\" class=\"paragraph-c9fcbb5\">GRIN\u2019s Shopify integration enabled direct product orders and the ability to track creator performance through discount codes and affiliate links.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c48fae5\" class=\"div-ccb9a99\">\n<h3 id=\"heading-c0b27cc\" class=\"heading-cd1a1e4\"><strong>Easy payments<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cae6817\" class=\"paragraph-ce08382\">GRIN simplified paying creators by tracking commissions and allowing payments to be issued directly from the platform.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p id=\"paragraph-c2010b9\" class=\"paragraph-c616826 hang-punctuation\">I think in the beginning we really struggled with getting the right content out of our influencers, especially when you have a product that can be interpreted in so many different ways.<\/p>\n\n\n\n<div id=\"div-c15d15f\" class=\"div-c9bab10\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c9a4071\" class=\"image-c5c6a15 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88.webp 400w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88-150x150.webp 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" width=\"400\" height=\"400\" alt=\"\">\n\n\n\n<div id=\"div-c6529a8\" class=\"div-cdbe339\">\n<p id=\"paragraph-c32bc7d\" class=\"paragraph-c2e2258\">Keri O&#8217;Brien-Wytrwal<\/p>\n\n\n\n<p id=\"paragraph-c86597b\" class=\"paragraph-cbdcd43\">Director of Marketing &amp; Sales at Darn Good Yarn<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c89dab2\" class=\"section-c30d7a7 cc-sct\"><div id=\"section-c89dab2-wrapper\" class=\"section-c30d7a7-wrapper cc-wrapper\">\n<div id=\"div-c845fd1\" class=\"div-cd0eb6b\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c8e5db4\" class=\"div-c0cda14\">\n<h2 id=\"heading-c1714ca\" class=\"heading-cc61015 the-results\">The results<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cfbdc9d\" class=\"div-ce053eb\">\n<p id=\"paragraph-c4013cd\" class=\"paragraph-c1a26d8\">700% creator growth<\/p>\n\n\n\n<p id=\"paragraph-cbf478b\" class=\"paragraph-c860c51\">As a result of GRIN\u2019s robust array of features, Darn Good Yarn is able to fully leverage their influencer marketing program to its greatest potential. By taking advantage of GRIN\u2019s\u00a0<a href=\"\/product\/influencer-marketing-reporting-platform\/\"><span class=\"cc-span grin-purple\">analytics and reports<\/span><\/a>, the company can identify which creators are most effective and strengthen those relationships.\u00a0<br><br>The Darn Good Yarn team was especially impressed that it was so easy for them to import their existing creators and start to use the program for communication.\u00a0<a href=\"https:\/\/grin.co\/how-grin-works\/\"><span class=\"cc-span grin-purple\">GRIN<\/span><\/a>\u2019s ease of use is what allowed the company\u2019s influencer marketing program to scale rapidly. The number of creators grew a whopping 700% after introducing GRIN to their workflow.<\/p>\n\n\n\n<div id=\"div-c86eb17\" class=\"div-cdd0e9b\">\n<div id=\"div-cbede7e\" class=\"div-cd833f2\">\n<p id=\"paragraph-c192714\" class=\"paragraph-c7b466d\">16x+<\/p>\n\n\n\n<p id=\"paragraph-c35c05d\" class=\"paragraph-cb06968\">influencer growth<\/p>\n<\/div>\n\n\n\n<div id=\"div-c91206b\" class=\"div-c5ece51\">\n<p id=\"paragraph-c111406\" class=\"paragraph-c422e7a\">+20%<\/p>\n\n\n\n<p id=\"paragraph-cfc25b9\" class=\"paragraph-c21c088\">subscription sales growth<\/p>\n<\/div>\n\n\n\n<div id=\"div-c2bd550\" class=\"div-c95b246\">\n<p id=\"paragraph-c3a0b61\" class=\"paragraph-c76af0c\">2K+<\/p>\n\n\n\n<p id=\"paragraph-cab49b7\" class=\"paragraph-c88060d\">pieces of influencer content<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce49d07\" class=\"div-c67232c\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<img decoding=\"async\" id=\"image-ccd8889\" class=\"image-cca4b50 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/1651539654392-66e297cdd4c88.webp\" alt=\"\">\n\n\n\n<div id=\"div-ccb93d9\" class=\"div-c6318ac\">\n<p id=\"paragraph-cd923ff\" class=\"paragraph-cb61e24 hang-punctuation\"><em>GRIN really gives us an opportunity to find someone, especially as we\u2019re working with micro and nano influencers who\u2019ve maybe already been introduced to the brand, but we can kind of build that next step in the relationship with us.<\/em><\/p>\n\n\n\n<div id=\"div-ccd2423\" class=\"div-c12e048\">\n<p id=\"paragraph-cd3261d\" class=\"paragraph-c771a5c\">Keri O&#8217;Brien-Wytrwal<\/p>\n\n\n\n<p id=\"paragraph-cf2c1b1\" class=\"paragraph-ca280c8\">Director of Marketing &amp; Sales at Darn Good Yarn<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"modal-cf062a3\" class=\"cc-mdl modal-modal-c4e9f90 cc-modal-fade-in\" style=\"--modalduration:.3s;\" data-classid=\"true\" data-modalduration=\".3\" data-preventpagescroll=\"true\" data-closeoverlay=\"true\" data-every=\"true\"><a href=\"#\" class=\"cc-mdl-close\" aria-hidden=\"true\"><\/a><div class=\"cc-mdl-container\"><section class=\"modal-c4e9f90 cc-modaler\">\n<a id=\"icon-c64bfea\" class=\"icon-cd38337 cc-icn\" data-modalclose=\"\" data-modalid=\"modal-cf062a3\" href=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/a>\n\n\n\n<h3 id=\"heading-cd14e19\" class=\"heading-c87f57f\">Download the full case study<\/h3>\n\n\n\n<div class=\"form-target content\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-thankyou=\"\/pdf\/darn-good-yarn-case-study\/\" data-assetid=\"WEB-2021-Q1-Darn-Good-Yarn-Customer-Story-Case-Study\"><\/div>\n<\/section><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Darn Good Yarn integrated their Shopify store with GRIN.<\/p>\n","protected":false},"featured_media":10904,"menu_order":0,"template":"","content-type":[211],"class_list":["post-19627","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","content-type-downloadable"],"acf":{"cover_logo":25613,"cover_logo_2":9338,"brand_name":"Darn Good Yarn","read_duration":5,"content_type":211},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies\/19627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/case-studies"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/10904"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=19627"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=19627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}