{"id":19639,"date":"2022-01-24T18:20:18","date_gmt":"2022-01-25T01:20:18","guid":{"rendered":"https:\/\/grin.co\/?post_type=case_studies&#038;p=19639"},"modified":"2025-10-07T13:24:25","modified_gmt":"2025-10-07T20:24:25","slug":"influencer-marketing-case-study-organifi","status":"publish","type":"case-studies","link":"https:\/\/grin.co\/case-studies\/influencer-marketing-case-study-organifi\/","title":{"rendered":"Organifi Influencer Marketing Case Study"},"content":{"rendered":"\n<section id=\"section-ce1a86d\" class=\"section-c0c3a65 cc-sct\"><div id=\"section-ce1a86d-wrapper\" class=\"section-c0c3a65-wrapper cc-wrapper\">\n<div id=\"div-cf1b553\" class=\"div-c414d95\">\n<div id=\"div-ce55f4a\" class=\"div-c34f47e\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cff8cb9\" class=\"div-cbe01ba\">\n<img decoding=\"async\" id=\"image-c38520c\" class=\"image-ce04b75 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/01\/Organifi-CS-Logo.jpg\" alt=\"\">\n<\/div>\n\n\n\n<button id=\"div-c544ae4\" class=\"div-c2096f5 dtcs-btn\" data-modal=\"\" data-modalid=\"modal-cf062a3\">\n<p id=\"paragraph-c07afa6\" class=\"paragraph-cc78619\">Download the case study<\/p>\n\n\n\n<div id=\"icon-cade9d1\" class=\"icon-c195460 cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.5 8v13c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5v0-9.375l-13.439 13.436c-0.272 0.272-0.648 0.44-1.063 0.44-0.83 0-1.503-0.673-1.503-1.503 0-0.415 0.168-0.791 0.44-1.063l13.439-13.436h-9.375c-0.828 0-1.5-0.672-1.5-1.5s0.672-1.5 1.5-1.5v0h13c0.828 0 1.5 0.672 1.5 1.5v0z\"><\/path><\/svg><\/div>\n<\/button>\n<\/div>\n\n\n\n<div id=\"div-cf4df2b\" class=\"div-c71456e\">\n<h1 id=\"heading-c796400\" class=\"heading-c58eb55\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">Rebuilt their entire influencer marketing program to drive big brand love using GRIN<\/h1>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-caa1b56\" class=\"section-c51c247 cc-sct\"><div id=\"section-caa1b56-wrapper\" class=\"section-c51c247-wrapper cc-wrapper\">\n<div id=\"div-c64e67a\" class=\"div-c79ec3c case-study-slider\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c669f04\" class=\"div-c41f727 case-study-slide\">\n<img decoding=\"async\" id=\"image-c38573d\" class=\"image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/organifi5.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cb875a6\" class=\"div-c271cd4 case-study-slide\">\n<div id=\"div-cbddc27\" class=\"div-c78675c case-study-slide-inner\">\n<div id=\"div-c3c4102\" class=\"div-c41dd20\">\n<p id=\"paragraph-c36258c\" class=\"paragraph-c50e1ff\">10K+<\/p>\n\n\n\n<p id=\"paragraph-c05f3ed\" class=\"paragraph-caa883c\">social post conversions<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-caac71e\" class=\"svg-caed570 cc-svg\" viewBox=\"0 0 60 52\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"60\"  height=\"52\"  fill=\"none\"><path d=\"M22.5063 24.2739C28.8629 24.2739 34.0158 19.0635 34.0158 12.637C34.0158 6.21041 28.8629 1 22.5063 1C16.1498 1 10.9968 6.21041 10.9968 12.637C10.9968 19.0635 16.1498 24.2739 22.5063 24.2739Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M35.3511 30.9243C31.6681 33.296 27.2236 34.7817 22.5188 34.7817C17.8141 34.7817 13.3696 33.2741 9.68664 30.9243C4.62459 33.0745 1.13184 38.1282 1.13184 43.8913V50.0984C1.13184 50.5195 1.48811 50.8737 1.91648 50.8737H43.0982C43.5256 50.8737 43.8829 50.5185 43.8829 50.0984V43.8913C43.9069 38.1282 40.4131 33.0745 35.3521 30.9243H35.3511Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M40.668 22.3735H58.1318\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M49.3994 13.6421V31.1059\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c3def18\" class=\"div-c3b881a case-study-slide\">\n<img decoding=\"async\" id=\"image-c7acd15\" class=\"image-c2178e6 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/organifi4.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-ce0ade0\" class=\"div-c9caf0a case-study-slide\">\n<div id=\"div-c734b7b\" class=\"div-cf10e09 case-study-slide-inner\">\n<div id=\"div-cc9503e\" class=\"div-c44b360\">\n<p id=\"paragraph-c48a06a\" class=\"paragraph-ca5bbfc\">25K+<\/p>\n\n\n\n<p id=\"paragraph-cff9e0a\" class=\"paragraph-c0ce0d4\">prospect emails sent<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-cd275ca\" class=\"svg-c1ddfc7 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce47b30\" class=\"div-c91d68b case-study-slide\">\n<img decoding=\"async\" id=\"image-c852fe7\" class=\"image-cd53458 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/organifi3.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf02bd7\" class=\"div-c854e84 case-study-slide\">\n<div id=\"div-cda9e50\" class=\"div-cf5ef4e case-study-slide-inner\">\n<div id=\"div-c4ea66b\" class=\"div-c4f7cf1\">\n<p id=\"paragraph-c05efe4\" class=\"paragraph-cc293d2\">250+<\/p>\n\n\n\n<p id=\"paragraph-c661990\" class=\"paragraph-c1d47fc\">influencers added to<br>community<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-c852e16\" class=\"svg-cd45ed9 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c9d4a5b\" class=\"div-cecfa8e case-study-slide\">\n<img decoding=\"async\" id=\"image-c9e8333\" class=\"image-cd15522 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/organifi8.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cfbf38a\" class=\"div-cfd5ded case-study-slide\">\n<img decoding=\"async\" id=\"image-cd1e2e7\" class=\"image-c693440 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/06\/organifi7.webp\" alt=\"\">\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd53d26\" class=\"section-c54831b cc-sct\"><div id=\"section-cd53d26-wrapper\" class=\"section-c54831b-wrapper cc-wrapper\">\n<div id=\"div-c6106dc\" class=\"div-c0fb9b6\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c79364d\" class=\"div-cbb44cb\">\n<h2 id=\"heading-c86921d\" class=\"heading-cbf08b6 success-story\">Success story<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c411f9b\" class=\"div-cda313e\">\n<p id=\"paragraph-c1117ae\" class=\"paragraph-c0cca7a\">When Organifi founder Drew Canole decided he was tired of being overweight, unhealthy, and unhappy, he searched for a solution that would turn his health around. On his quest for a healthier lifestyle, he discovered the power of superfoods and was hooked. Drew began to document his journey down the path towards health by sharing videos online&#8211;and he gathered a community of supporters who cheered him on along the way.<br><br>Since its birth in 2014, the company has grown to serve millions of health-conscious individuals who enjoy their unique, nutrient-rich products. But Organifi wants to be known as more than just drink powders&#8211;they pride themselves on connecting with their customer community and following their health transformations. The brand works hard to foster a community among its fans and uses an\u00a0influencer marketing program\u00a0to help with that goal.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3a4c91\" class=\"section-cfb49ed cc-sct\"><div id=\"section-c3a4c91-wrapper\" class=\"section-cfb49ed-wrapper cc-wrapper\">\n<div id=\"div-c7be06a\" class=\"div-cf99d54\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cd24ec2\" class=\"div-ca324d5\">\n<h2 id=\"heading-cda999c\" class=\"heading-c967248 the-challenge\">The challenge<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cceb01f\" class=\"div-c519046\">\n<p id=\"paragraph-c25675d\" class=\"paragraph-c8147c6\">Partner with customers who love the brand<\/p>\n\n\n\n<p id=\"paragraph-c184858\" class=\"paragraph-cd367c8\">Realizing that they needed a better strategy, the marketing team decided to pause and completely revamp the influencer marketing program. The team removed everyone from the program but ten of the very best creators. Then, they decided to hone in very narrowly on targeting their ideal customers. Using carefully crafted buyer personas, the team decided to search for new creators whose own audiences and interests were closely aligned with Organifi\u2019s brand. This way, they could benefit from partnerships with ambassadors who could truly represent the brand and what they stand for.<\/p>\n\n\n\n<p id=\"paragraph-cef6090\" class=\"paragraph-cc61e55 hang-punctuation\">We definitely evaluated a few before we decided to go with GRIN. The spreadsheet game was not going to work. What we loved about GRIN is the fact that we can have a million campaigns and then send mass emails as well from within GRIN and helps us stay organized.<\/p>\n\n\n\n<div id=\"div-cd2c4c3\" class=\"div-c5b716e\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0f8621\" class=\"image-ceb78cf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/lauren-maxwell.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/lauren-maxwell.webp 520w, https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/lauren-maxwell-209x300.webp 209w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" width=\"520\" height=\"745\" alt=\"\">\n\n\n\n<div id=\"div-c8ed824\" class=\"div-c36200b\">\n<p id=\"paragraph-ce9f258\" class=\"paragraph-c605deb\">Lauren Maxwell<\/p>\n\n\n\n<p id=\"paragraph-c3e2312\" class=\"paragraph-c036b68\">Partnership Manager at Organifi<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd94f23\" class=\"section-c2c579e cc-sct\"><div id=\"section-cd94f23-wrapper\" class=\"section-c2c579e-wrapper cc-wrapper\">\n<div id=\"div-cf9a5e3\" class=\"div-c79e290\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c44b2ae\" class=\"div-c396ad4\">\n<h2 id=\"heading-c30e0b9\" class=\"heading-c79a92d the-solution\">The solution<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c200498\" class=\"div-c73b6ca\">\n<p id=\"paragraph-cd8eb6d\" class=\"paragraph-ca6f501\">Move from spreadsheets to software to streamline<\/p>\n\n\n\n<p id=\"paragraph-c608543\" class=\"paragraph-c8aca93\">Eventually, the team decided that they required a specific\u00a0<a href=\"https:\/\/grin.co\/creator-management\/\"><span class=\"cc-span grin-purple\">creator management tool<\/span><\/a>\u00a0in their workflow. They began using an influencer marketing software platform. However, as they wanted to start scaling the program, it became evident that there were some challenges.<br><br>Fortunately, the Organifi team found the solution they needed in GRIN. The\u00a0<a href=\"https:\/\/grin.co\/how-grin-works\/\"><span class=\"cc-span grin-purple\">GRIN software<\/span><\/a>\u2019s vast array of features provided everything they needed to scale the Organifi Collective into a thriving influencer marketing program.\u00a0<\/p>\n\n\n\n<div id=\"div-cb22d95\" class=\"div-c05fbfd\">\n<div id=\"div-cacc969\" class=\"div-ce9f65f\">\n<h3 id=\"heading-cca3732\" class=\"heading-c1fb8ca\">Creator alignment<\/h3>\n\n\n\n<p id=\"paragraph-c890e63\" class=\"paragraph-c2ffd50\">GRIN helped streamline the process of finding creators who perfectly align with the brand\u2019s mission and lifestyle, making recruitment more efficient.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c466e88\" class=\"div-c7fd81d\">\n<h3 id=\"heading-c2259d4\" class=\"heading-cd961e7\"><strong>Efficient ambassador search<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cc20bf9\" class=\"paragraph-c5aa04e\">The company used GRIN to efficiently search for ambassadors who closely represent the brand\u2019s values, increasing the effectiveness of the recruitment process.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cb1aee5\" class=\"div-c8d63e2\">\n<h3 id=\"heading-c7b4f71\" class=\"heading-cf60806\"><strong>Chrome extension for Instagram<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cb2bac2\" class=\"paragraph-cdd5d3f\">GRIN\u2019s Chrome extension facilitated a focused search for Instagram creators aligned with Organifi\u2019s brand, simplifying the discovery process.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c070309\" class=\"div-ca48f67\">\n<h3 id=\"heading-cd952d2\" class=\"heading-c47fc84\"><strong>Recruitment tool<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c9e0161\" class=\"paragraph-c9fcbb5\">GRIN\u2019s recruit tool enabled a targeted creator search based on audience engagement from specific cities and demographic data.<\/p>\n<\/div>\n\n\n\n<div id=\"div-ca6435c\" class=\"div-c94683d\">\n<h3 id=\"heading-cd1126f\" class=\"heading-cb534c1\"><strong>Audience reports<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c99f522\" class=\"paragraph-c7742e2\">GRIN\u2019s audience reports allowed the brand to refine their search by filtering creators with high engagement among key demographics, such as age and interests.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p id=\"paragraph-c2010b9\" class=\"paragraph-c616826 hang-punctuation\">We significantly dropped the number of ambassadors we had, but the ambassadors we have are so quality and such a great fit that now our revenue numbers are higher than ever.<\/p>\n\n\n\n<div id=\"div-c15d15f\" class=\"div-c9bab10\">\n<img decoding=\"async\" id=\"image-c9a4071\" class=\"image-c5c6a15 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/lauren-maxwell.webp\" alt=\"\">\n\n\n\n<div id=\"div-c6529a8\" class=\"div-cdbe339\">\n<p id=\"paragraph-c32bc7d\" class=\"paragraph-c2e2258\">Lauren Maxwell<\/p>\n\n\n\n<p id=\"paragraph-c86597b\" class=\"paragraph-cbdcd43\">Partnership Manager at Organifi<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c89dab2\" class=\"section-c30d7a7 cc-sct\"><div id=\"section-c89dab2-wrapper\" class=\"section-c30d7a7-wrapper cc-wrapper\">\n<div id=\"div-c845fd1\" class=\"div-cd0eb6b\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c8e5db4\" class=\"div-c0cda14\">\n<h2 id=\"heading-c1714ca\" class=\"heading-cc61015 the-results\">The results<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cfbdc9d\" class=\"div-ce053eb\">\n<p id=\"paragraph-c4013cd\" class=\"paragraph-c1a26d8\">A collective of creator relationships<\/p>\n\n\n\n<p id=\"paragraph-cbf478b\" class=\"paragraph-c860c51\">A large part of the reason that Organifi\u2019s influencer program has been so successful is that the Organifi team has been able to use GRIN to create close, genuine relationships with their ambassadors. Offering superior support and regularly engaging with the creators is vital in achieving the brand\u2019s goal of running an influencer marketing program based on authentic connection versus mere transactions.<br><br>Choosing GRIN allowed Organifi to streamline their ambassador program from a giant, unfocused free-for-all to a perfectly chosen group of active ambassadors with on-brand interests and audiences. GRIN\u2019s comprehensive suite of features frees up the Organifi marketing team\u2019s time to allow them to focus on what matters most&#8211;creating a community around the Organifi mission.<\/p>\n\n\n\n<div id=\"div-c86eb17\" class=\"div-cdd0e9b\">\n<div id=\"div-cbede7e\" class=\"div-cd833f2\">\n<p id=\"paragraph-c192714\" class=\"paragraph-c7b466d\">10K+<\/p>\n\n\n\n<p id=\"paragraph-c35c05d\" class=\"paragraph-cb06968\">social post conversions<\/p>\n<\/div>\n\n\n\n<div id=\"div-c91206b\" class=\"div-c5ece51\">\n<p id=\"paragraph-c111406\" class=\"paragraph-c422e7a\">25K+<\/p>\n\n\n\n<p id=\"paragraph-cfc25b9\" class=\"paragraph-c21c088\">prospect emails sent<\/p>\n<\/div>\n\n\n\n<div id=\"div-c2bd550\" class=\"div-c95b246\">\n<p id=\"paragraph-c3a0b61\" class=\"paragraph-c76af0c\">250+<\/p>\n\n\n\n<p id=\"paragraph-cab49b7\" class=\"paragraph-c88060d\">influencers added to<br>community<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce49d07\" class=\"div-c67232c\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<img decoding=\"async\" id=\"image-ccd8889\" class=\"image-cca4b50 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/11\/lauren-maxwell.webp\" alt=\"\">\n\n\n\n<div id=\"div-ccb93d9\" class=\"div-c6318ac\">\n<p id=\"paragraph-cd923ff\" class=\"paragraph-cb61e24 hang-punctuation\">It seriously does everything for us, which is absolutely amazing.<\/p>\n\n\n\n<div id=\"div-ccd2423\" class=\"div-c12e048\">\n<p id=\"paragraph-cd3261d\" class=\"paragraph-c771a5c\">Lauren Maxwell<\/p>\n\n\n\n<p id=\"paragraph-cf2c1b1\" class=\"paragraph-ca280c8\">Partnership Manager at Organifi<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"modal-cf062a3\" class=\"cc-mdl modal-modal-c4e9f90 cc-modal-fade-in\" style=\"--modalduration:.3s;\" data-classid=\"true\" data-modalduration=\".3\" data-preventpagescroll=\"true\" data-closeoverlay=\"true\" data-every=\"true\"><a href=\"#\" class=\"cc-mdl-close\" aria-hidden=\"true\"><\/a><div class=\"cc-mdl-container\"><section class=\"modal-c4e9f90 cc-modaler\">\n<a id=\"icon-c64bfea\" class=\"icon-cd38337 cc-icn\" data-modalclose=\"\" data-modalid=\"modal-cf062a3\" href=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/a>\n\n\n\n<h3 id=\"heading-cd14e19\" class=\"heading-c87f57f\">Download the full case study<\/h3>\n\n\n\n<div class=\"form-target content\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2021-Q1-Organifi-Customer-Story-Case-Study\" data-thankyou=\"\/pdf\/organifi-case-study\/\"><\/div>\n<\/section><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Organifi drove big brand love across the U.S. using GRIN.<\/p>\n","protected":false},"featured_media":32927,"menu_order":0,"template":"","content-type":[211],"class_list":["post-19639","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","content-type-downloadable"],"acf":{"cover_logo":19663,"cover_logo_2":24818,"brand_name":"Organifi","read_duration":6,"content_type":211},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies\/19639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/case-studies"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/32927"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=19639"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=19639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}