{"id":20263,"date":"2022-02-18T18:25:30","date_gmt":"2022-02-19T01:25:30","guid":{"rendered":"https:\/\/grin.co\/?post_type=case_studies&#038;p=20263"},"modified":"2025-10-07T14:17:58","modified_gmt":"2025-10-07T21:17:58","slug":"tik-tok-case-study-cuts-clothing","status":"publish","type":"case-studies","link":"https:\/\/grin.co\/case-studies\/tik-tok-case-study-cuts-clothing\/","title":{"rendered":"Cuts Clothing Influencer Marketing Case Study"},"content":{"rendered":"\n<section id=\"section-ce1a86d\" class=\"section-c0c3a65 cc-sct\"><div id=\"section-ce1a86d-wrapper\" class=\"section-c0c3a65-wrapper cc-wrapper\">\n<div id=\"div-cf1b553\" class=\"div-c414d95\">\n<div id=\"div-ce55f4a\" class=\"div-c34f47e\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cff8cb9\" class=\"div-cbe01ba\">\n<img decoding=\"async\" id=\"image-c38520c\" class=\"image-ce04b75 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/cuts-clothing-1-min.webp\" alt=\"\">\n<\/div>\n\n\n\n<button id=\"div-c544ae4\" class=\"div-c2096f5 dtcs-btn\" data-modal=\"\" data-modalid=\"modal-cf062a3\">\n<p id=\"paragraph-c07afa6\" class=\"paragraph-cc78619\">Download the case study<\/p>\n\n\n\n<div id=\"icon-cade9d1\" class=\"icon-c195460 cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.5 8v13c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5v0-9.375l-13.439 13.436c-0.272 0.272-0.648 0.44-1.063 0.44-0.83 0-1.503-0.673-1.503-1.503 0-0.415 0.168-0.791 0.44-1.063l13.439-13.436h-9.375c-0.828 0-1.5-0.672-1.5-1.5s0.672-1.5 1.5-1.5v0h13c0.828 0 1.5 0.672 1.5 1.5v0z\"><\/path><\/svg><\/div>\n<\/button>\n<\/div>\n\n\n\n<div id=\"div-cf4df2b\" class=\"div-c71456e\">\n<h1 id=\"heading-c796400\" class=\"heading-c58eb55\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">Building a content powerhouse: growing brand awareness and engagement through targeted TikTok ambassador campaigns<\/h1>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-caa1b56\" class=\"section-c51c247 cc-sct\"><div id=\"section-caa1b56-wrapper\" class=\"section-c51c247-wrapper cc-wrapper\">\n<div id=\"div-c64e67a\" class=\"div-c79ec3c case-study-slider\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c669f04\" class=\"div-c41f727 case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c38573d\" class=\"image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-1-1-66e283bde5cfd.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-1-1-66e283bde5cfd.webp 897w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-1-1-66e283bde5cfd-250x300.webp 250w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-1-1-66e283bde5cfd-854x1024.webp 854w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-1-1-66e283bde5cfd-768x920.webp 768w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" width=\"897\" height=\"1075\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cb875a6\" class=\"div-c271cd4 case-study-slide\"><\/div>\n\n\n\n<div id=\"div-c3def18\" class=\"div-c3b881a case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7acd15\" class=\"image-c2178e6 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-03-1-66e283bad1c95.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-03-1-66e283bad1c95.webp 898w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-03-1-66e283bad1c95-240x300.webp 240w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-03-1-66e283bad1c95-820x1024.webp 820w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-03-1-66e283bad1c95-768x959.webp 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" width=\"898\" height=\"1121\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-ce0ade0\" class=\"div-c9caf0a case-study-slide\">\n<div id=\"div-c734b7b\" class=\"div-cf10e09 case-study-slide-inner\">\n<div id=\"div-cc9503e\" class=\"div-c44b360\">\n<p id=\"paragraph-c48a06a\" class=\"paragraph-ca5bbfc\">&lt;$120<\/p>\n\n\n\n<p id=\"paragraph-cff9e0a\" class=\"paragraph-c0ce0d4\">cost per acquision<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-cd275ca\" class=\"svg-c1ddfc7 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce47b30\" class=\"div-c91d68b case-study-slide\">\n<img decoding=\"async\" id=\"image-c852fe7\" class=\"image-cd53458 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/cuts-display-2-1024x1024-min.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c43887c\" class=\"div-c6df621 case-study-slide\">\n<img decoding=\"async\" id=\"image-cc68f3a\" class=\"image-c02e061 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/cuts-display-6-min-1.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c3859cf\" class=\"div-cfb78a6 case-study-slide\">\n<img decoding=\"async\" id=\"image-c8b4d78\" class=\"image-c51992f image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/cuts-display-5-1-768x1024-2.webp\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf02bd7\" class=\"div-c854e84 case-study-slide\">\n<div id=\"div-cda9e50\" class=\"div-cf5ef4e case-study-slide-inner\">\n<div id=\"div-c4ea66b\" class=\"div-c4f7cf1\">\n<p id=\"paragraph-c05efe4\" class=\"paragraph-cc293d2\">1-2<\/p>\n\n\n\n<p id=\"paragraph-c661990\" class=\"paragraph-c1d47fc\">monthly videos generated<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-c852e16\" class=\"svg-cd45ed9 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c9d4a5b\" class=\"div-cecfa8e case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c9e8333\" class=\"image-cd15522 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-04-1-66e283b58baad.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-04-1-66e283b58baad.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-04-1-66e283b58baad-241x300.webp 241w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-04-1-66e283b58baad-821x1024.webp 821w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-04-1-66e283b58baad-768x957.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"1122\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cfbf38a\" class=\"div-cfd5ded case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd1e2e7\" class=\"image-c693440 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-06-1-66e283b0b032b.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-06-1-66e283b0b032b.webp 1123w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-06-1-66e283b0b032b-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-06-1-66e283b0b032b-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-06-1-66e283b0b032b-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2022\/02\/cuts-clothing-06-1-66e283b0b032b-768x767.webp 768w\" sizes=\"auto, (max-width: 1123px) 100vw, 1123px\" width=\"1123\" height=\"1122\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cc7914c\" class=\"div-c65995a case-study-slide\">\n<img decoding=\"async\" id=\"image-c3358e0\" class=\"image-c8e0fe3 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/cuts-display3-819x1024-min.webp\" alt=\"\">\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd53d26\" class=\"section-c54831b cc-sct\"><div id=\"section-cd53d26-wrapper\" class=\"section-c54831b-wrapper cc-wrapper\">\n<div id=\"div-c6106dc\" class=\"div-c0fb9b6\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c79364d\" class=\"div-cbb44cb\">\n<h2 id=\"heading-c86921d\" class=\"heading-cbf08b6 success-story\">Success story<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c411f9b\" class=\"div-cda313e\">\n<p id=\"paragraph-c1117ae\" class=\"paragraph-c0cca7a\">Cuts is a premium men\u2019s clothing brand specializing in T-shirts, sweatshirts, bottoms, and hats. The company\u2019s goal is to provide clothing that is professional enough for work and stylish enough for a night out without sacrificing comfort.<br><br>In 2016, Cuts was created by Steven Borrelli when he found himself struggling to find the perfect t-shirt that had enough quality to be worn professionally at work yet also enough style for a night out.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3a4c91\" class=\"section-cfb49ed cc-sct\"><div id=\"section-c3a4c91-wrapper\" class=\"section-cfb49ed-wrapper cc-wrapper\">\n<div id=\"div-c7be06a\" class=\"div-cf99d54\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cd24ec2\" class=\"div-ca324d5\">\n<h2 id=\"heading-cda999c\" class=\"heading-c967248 the-challenge\">The challenge<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cceb01f\" class=\"div-c519046\">\n<p id=\"paragraph-c25675d\" class=\"paragraph-c8147c6\">Creators join the Cuts marketing team<\/p>\n\n\n\n<p id=\"paragraph-c184858\" class=\"paragraph-cd367c8\">The\u00a0<strong>campaign<\/strong>\u00a0assigned its ambassadors 1-2 TikTok videos per month each with a specific theme centered around a new product, collection, holiday, etc. Meanwhile, the\u00a0<strong>partnership<\/strong>\u00a0set out to build a group of creators to produce quality, brand-specific content.<br><br>The\u00a0<strong>campaign<\/strong>\u00a0goal was to grow each ambassador\u2019s social presence and increase Cuts\u2019 brand awareness on\u00a0<strong><a href=\"https:\/\/grin.co\/blog\/everything-to-know-about-tiktok-influencer-marketing\/\"><span class=\"cc-span grin-purple\">TikTok<\/span><\/a><\/strong>. Success for the\u00a0<strong>partnership<\/strong>\u00a0meant establishing a sustainable \u201ccontent farm\u201d of high-performing micro influencers to collectively produce 20-30 pieces of content with a 10%+ engagement rate and &lt;$120 CPA.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd94f23\" class=\"section-c2c579e cc-sct\"><div id=\"section-cd94f23-wrapper\" class=\"section-c2c579e-wrapper cc-wrapper\">\n<div id=\"div-cf9a5e3\" class=\"div-c79e290\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c44b2ae\" class=\"div-c396ad4\">\n<h2 id=\"heading-c30e0b9\" class=\"heading-c79a92d the-solution\">The solution<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c200498\" class=\"div-c73b6ca\">\n<p id=\"paragraph-cd8eb6d\" class=\"paragraph-ca6f501\">Strategic influencer partnerships: maximizing reach across key audience niches with tailored ambassador programs<\/p>\n\n\n\n<p id=\"paragraph-c608543\" class=\"paragraph-c8aca93\">Research included niches with large male audiences, older audiences, and high-income audiences; influencer engagement rate; previous influencer partnership performance; other brands\u2019 high-performing TikTok ad content; and influencers open to content in exchange for products.<br><br>Nano and micro influencers operated on a one-month trial basis. Their extension was dependent on campaign participation and execution of deliverables. Ambassadors produced 1-2 TikTok videos per month, each with Cuts-branded tags.<br><br>Partnerships used macro and celebrity influencers, while paid media used nano and\u00a0<a href=\"https:\/\/grin.co\/blog\/the-ultimate-guide-to-micro-influencers\/\"><span class=\"cc-span grin-purple\">micro influencers<\/span><\/a>. Partnerships started as three-month paid deals (2-3 monthly videos with creative freedom) with most earning a contract extension. Paid media was a monthly recurring campaign that required 1-2 monthly videos following a specific campaign brief.\u00a0<\/p>\n\n\n\n<div id=\"div-cb22d95\" class=\"div-c05fbfd\">\n<div id=\"div-cacc969\" class=\"div-ce9f65f\">\n<h3 id=\"heading-cca3732\" class=\"heading-c1fb8ca\">Email templates<\/h3>\n\n\n\n<p id=\"paragraph-c890e63\" class=\"paragraph-c2ffd50\">To include all relevant information and make the right impression on prospects<\/p>\n<\/div>\n\n\n\n<div id=\"div-c466e88\" class=\"div-c7fd81d\">\n<h3 id=\"heading-c2259d4\" class=\"heading-cd961e7\">Influencer analysis<\/h3>\n\n\n\n<p id=\"paragraph-cc20bf9\" class=\"paragraph-c5aa04e\">To check creator engagement rates and metrics to help find brand-appropriate partnerships.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cb1aee5\" class=\"div-c8d63e2\">\n<h3 id=\"heading-c7b4f71\" class=\"heading-cf60806\">Relationship management<\/h3>\n\n\n\n<p id=\"paragraph-cb2bac2\" class=\"paragraph-cdd5d3f\">To field applicants, court prospects, and serve as a single communications hub.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cf0a930\" class=\"div-cf8ff87\">\n<h3 id=\"heading-c5abe85\" class=\"heading-c0775f5\">Affiliate link generation<\/h3>\n\n\n\n<p id=\"paragraph-c50f451\" class=\"paragraph-ce197fb\">To track revenue produced by each ambassador and attribute ROI to the campaign and its best performers.<\/p>\n<\/div>\n\n\n\n<div id=\"div-ceeec49\" class=\"div-cf2a175\">\n<h3 id=\"heading-c69665a\" class=\"heading-c6d6fb0\">Product seeding<\/h3>\n\n\n\n<p id=\"paragraph-caa7703\" class=\"paragraph-c845d3b\">To easily ship and track products sent to creators in exchange for monthly posts.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c8422e2\" class=\"div-c357b51\">\n<h3 id=\"heading-cce5154\" class=\"heading-c191c04\">Campaign briefs<\/h3>\n\n\n\n<p id=\"paragraph-ce55f91\" class=\"paragraph-c670d2c\">To help guide creators on exactly what kind of\u00a0<a href=\"\/product\/influencer-content-management-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a>\u00a0needed to be included in their sponsored posts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c89dab2\" class=\"section-c30d7a7 cc-sct\"><div id=\"section-c89dab2-wrapper\" class=\"section-c30d7a7-wrapper cc-wrapper\">\n<div id=\"div-c845fd1\" class=\"div-cd0eb6b\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c8e5db4\" class=\"div-c0cda14\">\n<h2 id=\"heading-c1714ca\" class=\"heading-cc61015 the-results\">The results<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cfbdc9d\" class=\"div-ce053eb\">\n<p id=\"paragraph-c4013cd\" class=\"paragraph-c1a26d8\">Streamlined influencer partnerships: building a micro influencer team and trial campaigns for scalable growth<\/p>\n\n\n\n<p id=\"paragraph-cbf478b\" class=\"paragraph-c860c51\">A team of 15 micro influencers was established, producing 1-2 videos per month with minimal input required from the brand. In addition, more than 20 three-month trial partnerships were initiated with influencers ranging from 150,000 to over 5 million followers. These partnerships helped streamline content creation and payment tracking, making the process more efficient and easily manageable.<br><br>The campaign met the following KPIs:<\/p>\n\n\n\n<div id=\"div-c86eb17\" class=\"div-cdd0e9b\">\n<div id=\"div-cbede7e\" class=\"div-cd833f2\">\n<p id=\"paragraph-c192714\" class=\"paragraph-c7b466d\">&lt;$120<\/p>\n\n\n\n<p id=\"paragraph-c35c05d\" class=\"paragraph-cb06968\">cost per acquisition<\/p>\n<\/div>\n\n\n\n<div id=\"div-c91206b\" class=\"div-c5ece51\">\n<p id=\"paragraph-c111406\" class=\"paragraph-c422e7a\">1-2<\/p>\n\n\n\n<p id=\"paragraph-cfc25b9\" class=\"paragraph-c21c088\">monthly videos generated<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce49d07\" class=\"div-c67232c\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ccd8889\" class=\"image-cca4b50 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e-225x300.webp 225w, https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e-768x1024.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e-1152x1536.webp 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" width=\"1536\" height=\"2048\" alt=\"\">\n\n\n\n<div id=\"div-ccb93d9\" class=\"div-c6318ac\">\n<p id=\"paragraph-cd923ff\" class=\"paragraph-cb61e24 hang-punctuation\">GRIN is essential for me since I am the only person at Uber totally dedicated to TikTok. It is an all-in-one platform that helps me consolidate so many different processes and makes my life a lot easier so I can focus on coming up with new ideas and exploring new creators.<\/p>\n\n\n\n<div id=\"div-ccd2423\" class=\"div-c12e048\">\n<p id=\"paragraph-cd3261d\" class=\"paragraph-c771a5c\">PHIL ROSARIO<\/p>\n\n\n\n<p id=\"paragraph-cf2c1b1\" class=\"paragraph-ca280c8\">Global Social Media Lead, TikTok at Uber<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"modal-cf062a3\" class=\"cc-mdl modal-modal-c4e9f90 cc-modal-fade-in\" style=\"--modalduration:.3s;\" data-classid=\"true\" data-modalduration=\".3\" data-preventpagescroll=\"true\" data-closeoverlay=\"true\" data-every=\"true\"><a href=\"#\" class=\"cc-mdl-close\" aria-hidden=\"true\"><\/a><div class=\"cc-mdl-container\"><section class=\"modal-c4e9f90 cc-modaler\">\n<a id=\"icon-c64bfea\" class=\"icon-cd38337 cc-icn\" data-modalclose=\"\" data-modalid=\"modal-cf062a3\" href=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/a>\n\n\n\n<h3 id=\"heading-cd14e19\" class=\"heading-c87f57f\">Download the full case study<\/h3>\n\n\n\n<div class=\"form-target content\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2021-Q4-Case-Study:-TikTok-Case-Study-|-Cuts-Clothing\" data-thankyou=\"\/pdf\/tiktok-cuts-clothing-case-study\"><\/div>\n<\/section><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Track video performance across various campaigns.<\/p>\n","protected":false},"featured_media":20267,"menu_order":0,"template":"","content-type":[211],"class_list":["post-20263","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","content-type-downloadable"],"acf":{"cover_logo":17784,"cover_logo_2":24281,"brand_name":"Cuts Clothing","read_duration":4,"content_type":211},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies\/20263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/case-studies"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/20267"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=20263"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=20263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}