{"id":21806,"date":"2022-04-20T09:00:12","date_gmt":"2022-04-20T16:00:12","guid":{"rendered":"https:\/\/grin.co\/?post_type=podcast&p=21806"},"modified":"2025-10-08T16:25:12","modified_gmt":"2025-10-08T23:25:12","slug":"where-creator-management-meets-marketing-strategy","status":"publish","type":"podcast","link":"https:\/\/grin.co\/podcast\/where-creator-management-meets-marketing-strategy\/","title":{"rendered":"Where Creator Management Meets Marketing Strategy"},"content":{"rendered":"

Marketing isn\u2019t just about numbers\u2014it’s about building relationships.<\/span><\/h3>\n
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\u201cSo when you look at qualitative [marketing], it\u2019s about understanding who the person behind the consumer is and how we reach that person, whereas quantitative is very much numbers-based, and it’s key as well. But it’s a different approach. And in my opinion, they work very well together. But I am a qualitative marketer because I’m looking at more than what the numbers mean.\u201d <\/span><\/i><\/p>\n<\/blockquote>\n

When it comes to marketing, how can brands reconcile their need for numbers and data with creating authentic customer experiences? The answer may just lie in the marriage of quantitative and qualitative marketing.<\/span><\/p>\n

With experience as a qualitative marketer and a culinary creator, Julie Gordon shares her expertise on how to tread this fine line and give influencers the tools they need to help your brand stand out from the crowd. <\/span><\/p>\n

How creators help brands understand consumers <\/span><\/h3>\n

Breakdown of the <\/span>GRIN Gets Real<\/span><\/i> podcast\u2014Season 2, Episode 13 <\/span><\/h4>\n

When you\u2019re looking at marketing from a qualitative perspective, it quickly becomes clear that a thorough understanding of your target audience is necessary for success. Partnering with creators<\/a> within specific realms allows your brand to tap into their expertise and create authentic connections with potential customers. But this can only work when brands trust creators and give them the freedom they need to create content that resonates. <\/span><\/p>\n

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\u201c<\/span><\/i>Being a creator is a huge part of sharing the brand story, if the brand lets you. So sometimes, when it comes to what a creator is going to do, brands are going to put some boundaries on you. And when they do that, I have to consider that they hired me because they liked the way I tell stories. I have a good following in the influencer world, the creator world, and they can see who I am. And they hired me for that reason.\u201d <\/span><\/i><\/p>\n<\/blockquote>\n

However, building these trusting partnerships with creators doesn\u2019t have to be difficult. When you work together to identify your brand\u2019s goals, the type of messaging you want, and how the creator can fit into that role while still having creative freedom, you\u2019re priming your relationship for success. <\/span><\/p>\n

In this podcast episode, listeners will learn: <\/strong><\/p>\n\n\n