{"id":22139,"date":"2025-02-14T17:29:48","date_gmt":"2025-02-15T00:29:48","guid":{"rendered":"https:\/\/grin.co\/?p=22139"},"modified":"2025-10-03T14:10:36","modified_gmt":"2025-10-03T21:10:36","slug":"top-gen-z-fashion-influencers","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-gen-z-fashion-influencers\/","title":{"rendered":"Top Gen Z Fashion Influencers & Their Style Trend Predictions"},"content":{"rendered":"\n\n\n

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As the new “it” generation, Gen Z doesn’t just move the needle for the fashion industry. It is<\/em> the needle for the fashion industry. <\/p>\n\n\n\n

The younger generation has already obliterated many fashion staples that 90s babies held so dear. Low rise, side parts, and skinny jeans aren’t just uncool anymore. They’re *checks notes* cheugy<\/em>. <\/p>\n\n\n\n

Sorry, millennials, your time has passed. But we’re sure you’ll land on your feet\u2014just make sure there are at least two inches of platform under them when you do. <\/p>\n\n\n\n

With Gen Z calling the style shots, fashion retailers must adapt to meet a new list of demands. Successful brands need to reach young consumers on their favorite platforms to make researching and purchasing products as seamless as possible. They must also leverage influential young creators as their brand storytellers to add an additional layer of trust for a generation that’s beginning to place authenticity above all else in the ecommerce landscape. <\/p>\n\n\n\n

In this blog, we’ll dig into Gen Z shopping habits, how they influence the fashion industry, and trends to watch for. Then, we\u2019ll introduce you to the top Gen Z fashion influencers, some of today’s most popular young creators.<\/p>\n\n\n\n

Gen Z shopping habits<\/h2>\n\n\n\n

Over the past few years, retail and social media have grown more and more intertwined \u2013 and there\u2019s no sign of that slowing down anytime soon. 97% of Gen Z shoppers<\/a> say that social media is their main inspiration for purchases. Recent in-app shopping features<\/a> developed by leading social media sites show that major platforms are ready. <\/p>\n\n\n\n

US social commerce sales are expected to surpass $100 billion in 2026<\/a>. Much of that growth is thanks to TikTok, which in 2024 surged ahead of Facebook and Instagram<\/a> as the #1 social media platform on which people are making purchases. And with Gen Z making up a major portion of TikTok\u2019s user base (40%<\/a>) and playing a large role in social media trends in general, brands should take notice.<\/p>\n\n\n\n

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Image via eMarketer<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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